CN108876427A - Method, apparatus, system and the computer storage medium of commercial promotions - Google Patents
Method, apparatus, system and the computer storage medium of commercial promotions Download PDFInfo
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- CN108876427A CN108876427A CN201710587414.2A CN201710587414A CN108876427A CN 108876427 A CN108876427 A CN 108876427A CN 201710587414 A CN201710587414 A CN 201710587414A CN 108876427 A CN108876427 A CN 108876427A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/174—Facial expression recognition
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Abstract
The embodiment of the invention provides a kind of method, apparatus of commercial promotions, system and computer storage medium, this method includes：Obtain the first image information of the object collected before commodity；Detect the first human face image information of object described in the first image information；Based on first human face image information, the identity information of the object and the human facial expression information of the object are determined；The human facial expression information of the identity information and the object based on the object generates the sales promotion information of the commodity relevant to the object.It can be seen that the embodiment of the present invention can generate personalized sales promotion information, can largely reduce the manpower demand to shopping guide, improve the shopping experience of customer according to the identity information and human facial expression information of customer.
Description
Technical field
The present invention relates to field of image recognition, relate more specifically to the method, apparatus, system and calculating of a kind of commercial promotions
Machine storage medium.
Background technique
In traditional retail trade, such as in shopping mall, customer's chooses that range is big, optional type of merchandize
It is more.When customer is interested in certain commodity, generally can residence time is also long in face of the commodity, then need shopping guide
Personnel go forward to describe in detail, and the commodity can be just appreciated more fully to decide whether to buy in customer.As it can be seen that in the process
In, it needs to consume a large amount of manpower, increases the cost of sale；On the other hand, customer need faces different shoppers' guides, drop
Low user experience.
Summary of the invention
The present invention is proposed in view of the above problem.The present invention provides a kind of method, apparatus of commercial promotions, system
And computer storage medium, sales promotion information timely and conveniently can be provided for customer, reduce human cost, improve shopping body
It tests.
According to the first aspect of the invention, a kind of method of commercial promotions is provided, including：
Obtain the first image information of the object of acquisition being located at before commodity；
Detect the first human face image information of object described in the first image information；
Based on first human face image information, the identity information of the object and the human face expression of the object are determined
Information；
The human facial expression information of the identity information and the object based on the object generates and the object
The sales promotion information of the relevant commodity.
Illustratively, further include：Display screen before controlling the object surface shows the quotient relevant to the object
The sales promotion information of product.
Illustratively, the sales promotion information includes the information of discount and descriptive labelling information of the commodity, the control institute
Display screen before stating object surface shows the sales promotion information of the commodity relevant to the object, including：
The display screen before controlling the object surface show the commodity descriptive labelling information and the commodity
Information of discount.
Illustratively, further include：
Obtain the second image information of the object at cashier terminal collected；
Detect the second human face image information of object described in second image information；
According to second human face image information, controls cashier terminal and show that screen shows the sales promotion information, and according to
The object carries out checkout operation to the confirmation message of the sales promotion information.
Illustratively, the human face expression of the identity information based on the object and the object is believed
Breath generates the sales promotion information of the commodity relevant to the object, including：
The identity information of merchandise news, the object based on the commodity and the face table of the object
Feelings information generates the sales promotion information relevant to the object.
Illustratively, described to be based on first human face image information, determine the identity information of the object and described
The human facial expression information of object, including：
Stay time of the object before the commodity is determined according to the first image information, in the stay time
In the case where greater than the first preset duration, the identity information of the object and the human facial expression information of the object are determined.
Illustratively, the human facial expression information includes that human face expression classification, human face expression intensity and human face expression continue
Duration,
The human facial expression information of the identity information and the object based on the object, generate with it is described right
As the sales promotion information of the relevant commodity, including：
In the human face expression classification be pre-set categories and the human face expression duration reaches the second preset duration
In the case of, according to the identity information, or according to the identity information and the human face expression intensity, generate the commodity
The sales promotion information.
Second aspect provides a kind of device of commercial promotions, including：
Module is obtained, the first image information of the object before commodity for obtaining acquisition；
Detection module, for detecting the first human face image information of object described in the first image information；
Determining module, for be based on first human face image information, determine the object customer identity information and
The human facial expression information of the object；
Generation module, the human face expression for the identity information and the object based on the object are believed
Breath generates the sales promotion information of the commodity relevant to the object.
Illustratively, further include display control module, be used for：
Display screen before controlling the object surface shows the sales promotion information of the commodity relevant to the object.
Illustratively, the sales promotion information includes the information of discount and descriptive labelling information of the commodity, the display control
Molding block, is specifically used for：
The display screen before controlling the object surface show the commodity descriptive labelling information and the commodity
Information of discount.
It illustratively, further include display control module and billing module：
The acquisition module is also used to obtain the second image information of the object at the cashier terminal of acquisition；
The detection module is also used to detect the second human face image information of object described in second image information；
The display control module, for controlling cashier terminal and showing that screen is aobvious according to second human face image information
Show the sales promotion information；
The billing module, for carrying out checkout operation according to confirmation message of the object to the sales promotion information.
Illustratively, the generation module, is specifically used for：
The identity information of merchandise news, the object based on the commodity and the face table of the object
Feelings information generates the sales promotion information relevant to the object.
Illustratively, the determining module, is specifically used for：
Stay time of the object before the commodity is determined according to the first image information, in the stop
The long human face expression greater than the identity information and the object that in the case where the first preset duration, determine the object is believed
Breath.
Illustratively, the human facial expression information includes that human face expression classification, human face expression intensity and human face expression continue
Duration, the generation module, is specifically used for：
In the human face expression classification be pre-set categories and the human face expression duration reaches the second preset duration
In the case of, according to the identity information, or according to the identity information and the human face expression intensity, generate the commodity
The sales promotion information.
The method that the device is implemented for aforementioned first aspect and its various exemplary commercial promotions.
The third aspect, provides a kind of device of commercial promotions, including memory, processor and is stored in the memory
Computer program that is upper and running on the processor, the processor realize first aspect and each when executing described program
The step of example the method.
Fourth aspect provides a kind of computer storage medium, is stored thereon with computer program, and described program is processed
The step of first aspect and each example the method are realized when device executes.
5th aspect, provides a kind of system of commercial promotions, including：
Image collecting device, for acquiring the first image information of the object before being located at commodity；
The device of commercial promotions as described in above-mentioned second aspect or third aspect any example；And
Screen is shown, for showing the sales promotion information relevant to the object.
It can be seen that the embodiment of the present invention can generate individual character according to the identity information and human facial expression information of customer
The sales promotion information of change can largely reduce the manpower demand to shopping guide, improve the shopping experience of customer.
Detailed description of the invention
The embodiment of the present invention is described in more detail in conjunction with the accompanying drawings, the above and other purposes of the present invention,
Feature and advantage will be apparent.Attached drawing is used to provide to further understand the embodiment of the present invention, and constitutes explanation
A part of book, is used to explain the present invention together with the embodiment of the present invention, is not construed as limiting the invention.In the accompanying drawings,
Identical reference label typically represents same parts or step.
Fig. 1 is a schematic block diagram of the electronic equipment of the embodiment of the present invention；
Fig. 2 is a schematic flow chart of the method for the commercial promotions of the embodiment of the present invention；
Fig. 3 is a schematic diagram of the system of the commercial promotions of the embodiment of the present invention；
Fig. 4 is another schematic flow chart of the method for the commercial promotions of the embodiment of the present invention；
Fig. 5 is a schematic block diagram of the device of the commercial promotions of the embodiment of the present invention.
Specific embodiment
In order to enable the object, technical solutions and advantages of the present invention become apparent, root is described in detail below with reference to accompanying drawings
According to example embodiments of the present invention.Obviously, described embodiment is only a part of the embodiments of the present invention, rather than this hair
Bright whole embodiments, it should be appreciated that the present invention is not limited by example embodiment described herein.Based on described in the present invention
The embodiment of the present invention, those skilled in the art's obtained all other embodiment in the case where not making the creative labor
It should all fall under the scope of the present invention.
The embodiment of the present invention can be applied to electronic equipment, and Fig. 1 show one of the electronic equipment of the embodiment of the present invention
Schematic block diagram.Electronic equipment 10 shown in FIG. 1 includes one or more processors 102, one or more storage devices
104, input unit 106, output device 108, imaging sensor 110 and one or more non-image sensors 114, these
Component is interconnected by bus system 112 and/or other forms.It should be noted that the component and structure of electronic equipment 10 shown in FIG. 1
Only illustrative, and not restrictive, as needed, the electronic equipment also can have other assemblies and structure.
The processor 102 may include CPU 1021 and GPU 1022 or have data-handling capacity and/or instruction
The processing unit of the other forms of executive capability, such as field programmable gate array (Field-Programmable Gate
Array, FPGA) or advanced reduced instruction set machine (Advanced RISC (Reduced Instruction Set
Computer) Machine, ARM) etc., and processor 102 can control other components in the electronic equipment 10 to execute
Desired function.
The storage device 104 may include one or more computer program products, the computer program product
It may include various forms of computer readable storage mediums, such as volatile memory 1041 and/or nonvolatile memory
1042.The volatile memory 1041 for example may include random access memory (Random Access Memory, RAM)
And/or cache memory (cache) etc..The nonvolatile memory 1042 for example may include read-only memory
(Read-Only Memory, ROM), hard disk, flash memory etc..It can store one or more on the computer readable storage medium
Multiple computer program instructions, processor 102 can run described program instruction, to realize various desired functions.Described
Can also store various application programs and various data in computer readable storage medium, for example, the application program use and/
Or various data generated etc..
The input unit 106 can be the device that user is used to input instruction, and may include keyboard, mouse, wheat
It is one or more in gram wind and touch screen etc..
The output device 108 can export various information (such as image or sound) to external (such as user), and
It may include one or more in display, loudspeaker etc..
Described image sensor 110 can be shot image (such as photo, video etc.), and captured image is stored
For the use of other components in the storage device 104.
When note that the component and structure of electronic equipment shown in FIG. 1 10 are only exemplary, although electronics shown in fig. 1
Equipment 10 includes multiple and different devices, but as needed, some of which device can not be necessary, some of which
The quantity of device can be more etc., and the present invention does not limit this.
Fig. 2 is an exemplary process diagram of the method for the commercial promotions of the embodiment of the present invention.Method shown in Fig. 2 can be with
Including：
S101 obtains the first image information of the object of acquisition being located at before commodity.
Illustratively, referring to Fig. 3, method shown in Fig. 2 can be executed by the server in Fig. 3.Commodity shown in Fig. 3
The system of promotion may include one or more image collecting devices, one or more screens and server.Wherein, it services
Device may include processor, memory etc..One group of image collecting device and screen shown in Fig. 3 are located at the attached of commodity shelf
Closely, such as positioned at the top of commodity shelf.Illustratively, another group of image collecting device and screen of the system can be located at and receive
Near silver-colored platform (being not shown in Fig. 3), such as the direction of the customer positioned at cashier direction checkout.
Object in the embodiment of the present invention is the pedestrian before appearing in commodity, and specifically, which is customer.Wherein, quotient
Product can be placed on or be suspended on shelf.In S101, available the first image by image acquisition device is believed
Breath.First image information can be video information.Specifically, can by the video information of image acquisition device customer, and
The video information is uploaded to server.For example, can be when customer appears in front of the commodity shelf, image acquisition device
The video information of customer before commodity shelf, illustratively, the video information include the facial image of customer.
Illustratively, if determining stay time of the object before the commodity according to first image information, if
The stay time can then abandon the video information less than the first preset duration, and return to S101；If the stay time reaches
To the first preset duration (being greater than or equal to the first preset duration), then S102 can be executed；As shown in Figure 4.
S102 detects the first human face image information of object described in the first image information.
Illustratively, stay time of the object before the commodity can determined according to the first image information
In the case where greater than the first preset duration, the first facial image in the first image information is detected by face recognition algorithms
Information.
Wherein, face recognition algorithms can be existing algorithm in the prior art, and the embodiment of the present invention is to the recognition of face
Algorithm is without limitation.
S103 is based on first human face image information, determines the identity information of the object and the people of the object
Facial expression information.
Illustratively, determining that stay time of the object before the commodity is greater than according to the first image information
In the case where first preset duration, the corresponding identity information and face table are determined based on first human face image information
Feelings information.
Wherein, the first preset duration can be expressed as T1, and for example T1 is any value in 2 seconds to 5 seconds.It should be noted that
First preset duration can be set in advance by businessman, if businessman wants to increase promotion frequency, the value of T1 can be arranged
It is smaller, such as T1=2s；It, can be by the larger of the value of T1 setting, such as T1=7s if businessman wants to reduce promotion frequency.Businessman can be with
The first preset duration is adjusted according to specific situation, such as by the smaller of T1 setting when flow of the people is small, it is false in section
By the larger of T1 setting when the flows of the people such as day are big.
Illustratively, identity information can be membership information or non-member's information.If certain customer has registered this in advance
The member of businessman, can be by taking pictures or the modes such as upload pictures reserve its face information in registration.So, in S103,
First human face image information can be compared with the information of pre-stored member, to determine whether the customer before commodity is meeting
Member.If not member, then its identity information is non-member；If member, the rank of its member may further be determined.For example,
The rank of member may include：Regular member, advanced member, VIP member etc., thus corresponding identity information be regular member,
Advanced member, VIP member etc..
Illustratively, in S103, the human facial expression information that Expression Recognition algorithm is analyzed and determines customer can be used.Its
In, Expression Recognition algorithm can be existing algorithm in the prior art.Wherein, human facial expression information may include human face expression class
Not, human face expression intensity and human face expression duration.Illustratively, human face expression classification may include glad, normal, good
Surprise, sadness etc.；Human face expression intensity includes slight, moderate, severe etc..
In S103, identity information can be first determined, then determine human facial expression information；Alternatively, can be performed in parallel really
Recognize identity information and determines the process of human facial expression information；Alternatively, human facial expression information can be determined first, then confirm that identity is believed
Breath；The present invention does not limit this.
S104 is based on the identity information and the human facial expression information, generates the commodity relevant to the object
Sales promotion information.
Such as the identity information of the object is advanced member, the human facial expression information of the object is that moderate is glad, can
To generate corresponding sales promotion information for the object, such as corresponding sales promotion information is to be somebody's turn to do according to preset promotion rule
All commodity of object purchase enjoy seventy percent discount.
It illustratively, can merchandise news based on the commodity, the identity information of the object and described right
The human facial expression information of elephant generates the sales promotion information relevant to the object.Wherein, merchandise news may include quotient
The original cost of product, marque or style, shelf life etc..
It illustratively, can be that pre-set categories and the human face expression duration reach the in the human face expression classification
It is raw according to the identity information, or according to the identity information and the human face expression intensity in the case where two preset durations
At the sales promotion information of the commodity relevant to the object.
Wherein, the second preset duration can be expressed as T2, and for example T2 is any value in 2 seconds to 5 seconds.It should be noted that
Second preset duration can be set in advance by businessman, if businessman wants to increase promotion frequency, the value of T2 can be arranged
It is smaller, such as T2=2s；It, can be by the larger of the value of T2 setting, such as T2=5s if businessman wants to reduce promotion frequency.Businessman can be with
The second preset duration is adjusted according to specific situation, such as by the smaller of T2 setting when flow of the people is small, it is false in section
By the larger of T2 setting when the flows of the people such as day are big.
Illustratively, it can be curiosity, etc. that pre-set categories, which can be glad or pre-set categories,.
As a kind of implementation, as shown in figure 4, in S103 human face expression can be analyzed first to determine the people of customer
Facial expression information, i.e. human face expression classification, human face expression intensity and human face expression duration.Subsequently determine whether human face expression classification
Whether it is to preset expression, if the human face expression classification is not default expression, S101 can be returned；If the human face expression classification is
Default expression, then can further judge human face expression duration.If human face expression duration less than the second preset duration,
S101 can then be returned；If human face expression duration reaches the second preset duration, the identity of customer may further determine that
Information.
It is understood that being an illustrative examples in Fig. 4, other embodiments can be similarly obtained, here no longer
It enumerates one by one.
Illustratively, the corresponding relationship between identity information, human face expression intensity and sales promotion information can be stored in advance.That
In S104, the case where human face expression classification is pre-set categories and human face expression duration reaches the second preset duration
Under, sales promotion information can be determined according to the corresponding relationship.
In such manner, it is possible to quickly determine sales promotion information according to pre-stored corresponding relationship, improve the real-time speed of processing,
So that customer sees sales promotion information within the shortest time, the validity of the sales promotion information ensure that.
Wherein, for identical identity information, it can set that human face expression intensity is bigger, the promotion dynamics in sales promotion information
It is bigger.For identical human face expression intensity, the rank that can set identity information is higher, and the promotion dynamics in sales promotion information is got over
Greatly.As it can be seen that the sales promotion information is the favor information for being specific to the customer, customer purchase can be attracted.
As an example, it is assumed that identity information includes non-member, regular member, advanced member.Assuming that human face expression is strong
Degree includes slight, moderate, severe.Assuming that sales promotion information includes discounting dynamics.For example, which can be such as the following table 1
It is shown：
Table 1
It should be understood that table 1 is a schematical corresponding relationship, which can be other formats or parameter,
The present invention does not limit this.
Illustratively, after S104, can also include：Display screen before controlling the object surface show with it is described right
As the sales promotion information of the relevant commodity.For example, can show the sales promotion information by screen shown in Fig. 3, in this way
Customer can be convenient sees sales promotion information in time, to decide whether to buy the commodity.
As a kind of implementation, sales promotion information may include the information of discount and descriptive labelling information of the commodity, and
After S104, the display screen before can control the object surface shows descriptive labelling information and the institute of the commodity
State the information of discount of commodity.The descriptive labelling information of the commodity, example can also be presented while that is, sales promotion information is presented
Valence after such as original cost, folding.For example, if the commodity be food, descriptive labelling information can also include the food included fat,
Protein, sugar equal size.If the commodity are clothes, descriptive labelling information can also include size, cloth ingredient, mode of washing
Deng.
It can be seen that the embodiment of the present invention can show individual character according to the identity information and human facial expression information of customer
The sales promotion information of change can largely reduce the manpower demand to shopping guide, improve the shopping experience of customer.
As a kind of implementation, after showing the sales promotion information, rush that customer can see as its personalized customization
Information is sold, and then customer can be considered whether buy the commodity.Further, if customer determines purchase, receipts can be gone to
Silver-colored platform is settled accounts.So can also include：Obtain the second image information of the object at cashier terminal collected；Inspection
Survey the second human face image information of object described in second image information；According to second human face image information, control
Cashier terminal shows that screen shows the sales promotion information, and is tied according to confirmation message of the object to the sales promotion information
Account operation.In this way, shown sales promotion information before commodity can similarly be shown in cashier, carried out for the customer of checkout
Selection, facilitates the operation of customer, while saving the manpower costs of shopping guide.
Illustratively, after generating sales promotion information in S104, the first facial image detected in S102 can be believed
Corresponding relationship between breath and the sales promotion information is stored.For example, a period of time can be stored (such as 10 minutes
Or 30 minutes) delete afterwards, to prevent memory from being occupied without rhyme or reason.Wherein, the duration of storage can be according to customer into the shop time
Duration between check-out time is set.
So, after storing the corresponding relationship between the first human face image information and sales promotion information, when customer comes receipts
When silver-colored platform is settled accounts, the previously customer can be obtained from memory and is presented according to the second human face image information of the customer
Promotional messages.And the sales promotion information can be presented again on the screen near cashier.The customer to settle accounts can root
It chooses whether to use the sales promotion information according to needs.
As another implementation, after S104, can control simultaneously screen show it is corresponding with the sales promotion information
Two dimensional code or bar code, so that customer is used by settling accounts after scanning.That is, customer can scan the two dimensional code or bar shaped
Code, and show the scanning result when cashier is settled accounts to use the sales promotion information.
It can be seen that passing through the identity information and face of computer vision technique automatic identification customer in the embodiment of the present invention
Expression provides corresponding sales promotion information according to the identity information of customer and human facial expression information for the customer, without artificial dry
In advance, have the characteristics that simple and easy-to-use.In addition, the expression of customer compares true nature due to the interference of not no shoppers' guide, thus
Collected accuracy of information is high, can achieve the purpose that promotion, realizes personalized, customization, interaction under new public safety
The service of property.
Fig. 5 is a schematic block diagram of the device of the commercial promotions of the embodiment of the present invention.Device 50 shown in fig. 5 wraps
It includes：Obtain module 501, detection module 502, determining module 503 and generation module 504.
Module 501 is obtained, the first image information of the object before commodity for obtaining acquisition；
Detection module 502 obtains first of object described in the first image information that module 501 obtains for detecting
Human face image information；
Determining module 503, first human face image information for being detected based on detection module 502, it is described right to determine
As the identity information of customer and the human facial expression information of the object；
Generation module 504, the identity information of the object for being determined based on determining module 503 and described right
The human facial expression information of elephant generates the sales promotion information of the commodity relevant to the object.
Illustratively, it can also include display control module, be used for：Display screen before controlling the object surface show with
The sales promotion information of the relevant commodity of the object.
Illustratively, the sales promotion information includes the information of discount and descriptive labelling information of the commodity, the display control
Molding block can be specifically used for：The display screen before controlling the object surface show the descriptive labelling information of the commodity with
And the information of discount of the commodity.
It illustratively, further include display control module and billing module.
The acquisition module 501, is also used to obtain the second image information of the object at the cashier terminal of acquisition；
The detection module 502 is also used to detect the second facial image letter of object described in second image information
Breath；
The display control module, for controlling cashier terminal and showing that screen is aobvious according to second human face image information
Show the sales promotion information；
The billing module, for carrying out checkout operation according to confirmation message of the object to the sales promotion information.
Illustratively, generation module 504 can be specifically used for：The institute of merchandise news, the object based on the commodity
The human facial expression information of identity information and the object is stated, the sales promotion information relevant to the object is generated.
Illustratively, determining module 503 can be specifically used for：Determine the object in institute according to the first image information
Stay time before stating commodity determines the described of the object in the case where the stay time is greater than the first preset duration
The human facial expression information of identity information and the object.
Illustratively, human facial expression information includes human face expression classification, human face expression intensity and human face expression duration.
Generation module 504 can be specifically used for：In the human face expression classification be pre-set categories and the human face expression is held
In the case that continuous duration reaches the second preset duration, according to the identity information, or according to the identity information and the people
Face Expression intensity generates the sales promotion information of the commodity.
The method that device 50 shown in fig. 5 can be realized earlier figures 2 or commercial promotions shown in Fig. 4, to avoid repeating, this
In repeat no more.
In addition, the embodiment of the invention also provides the device of another commercial promotions, including memory, processor and storage
The computer program run on the memory and on the processor, processor realize earlier figures when executing described program
The step of method shown in 2 or Fig. 4.
In addition, the electronic equipment may include device shown in fig. 5 the embodiment of the invention also provides a kind of electronic equipment
50.Earlier figures 2 or method shown in Fig. 4 may be implemented in the electronic equipment.
In addition, being stored thereon with computer program the embodiment of the invention also provides a kind of computer storage medium.Work as institute
When stating computer program and being executed by processor, the step of method shown in earlier figures 2 or Fig. 4 may be implemented.For example, the computer is deposited
Storage media is computer readable storage medium.
In addition, the embodiment of the invention also provides a kind of commercial promotions system, including image collecting device, for acquiring position
First image information of the object before commodity；The device of commercial promotions above-mentioned；And display screen, the display screen are used
In display sales promotion information relevant to object.
Wherein, image collecting device can be also used for the second image information of the object that acquisition is located at cashier terminal.
Illustratively, display equipment can be screen as shown in Figure 3, such as display equipment can be electronic display,
Such as liquid crystal display (Liquid Crystal Display, LCD) etc..
Although describing example embodiment by reference to attached drawing here, it should be understood that above example embodiment are only exemplary
, and be not intended to limit the scope of the invention to this.Those of ordinary skill in the art can carry out various changes wherein
And modification, it is made without departing from the scope of the present invention and spiritual.All such changes and modifications are intended to be included in appended claims
Within required the scope of the present invention.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in detail in the claims, embodiment claimed it is one of any
Can in any combination mode come using.
The above description is merely a specific embodiment or to the explanation of specific embodiment, protection of the invention
Range is not limited thereto, and anyone skilled in the art in the technical scope disclosed by the present invention, can be easily
Expect change or replacement, should be covered by the protection scope of the present invention.Protection scope of the present invention should be with claim
Subject to protection scope.
Claims (17)
1. a kind of method of commercial promotions, which is characterized in that including：
Obtain the first image information of the object collected before commodity；
Detect the first human face image information of object described in the first image information；
Based on first human face image information, the identity information of the object and the human face expression letter of the object are determined
Breath；
The human facial expression information of the identity information and the object based on the object generates and the object phase
The sales promotion information of the commodity closed.
2. the method according to claim 1, wherein further including：
Display screen before controlling the object surface shows the sales promotion information of the commodity relevant to the object.
3. according to the method described in claim 2, it is characterized in that, the sales promotion information include the commodity information of discount and
Descriptive labelling information, the display screen before the control object surface show the described of the commodity relevant to the object
Sales promotion information, including：
The display screen before controlling the object surface shows the descriptive labelling information of the commodity and beating for the commodity
Roll over information.
4. the method according to claim 1, wherein further including：
Obtain the second image information of the object at cashier terminal collected；
Detect the second human face image information of object described in second image information；
It according to second human face image information, controls cashier terminal and shows that screen shows the sales promotion information, and according to described
Object carries out checkout operation to the confirmation message of the sales promotion information.
5. the method according to claim 1, wherein the identity information and institute based on the object
The human facial expression information of object is stated, the sales promotion information of the commodity relevant to the object is generated, including：
The identity information of merchandise news, the object based on the commodity and the human face expression letter of the object
Breath generates the sales promotion information relevant to the object.
6. determining institute the method according to claim 1, wherein described be based on first human face image information
The identity information of object and the human facial expression information of the object are stated, including：
Stay time of the object before the commodity is determined according to the first image information, is greater than in the stay time
In the case where first preset duration, the identity information of the object and the human facial expression information of the object are determined.
7. the method according to claim 1, wherein the human facial expression information includes human face expression classification, people
Face Expression intensity and human face expression duration,
The human facial expression information of the identity information and the object based on the object generates and the object phase
The sales promotion information of the commodity closed, including：
The case where the human face expression classification is pre-set categories and the human face expression duration reaches the second preset duration
Under, according to the identity information, or according to the identity information and the human face expression intensity, generate the described of the commodity
Sales promotion information.
8. a kind of device of commercial promotions, which is characterized in that including：
Module is obtained, the first image information of the object before commodity for obtaining acquisition；
Detection module, for detecting the first human face image information of object described in the first image information；
Determining module determines the identity information of the object customer and described for being based on first human face image information
The human facial expression information of object；
Generation module, it is raw for the human facial expression information of the identity information and the object based on the object
At the sales promotion information of the commodity relevant to the object.
9. device according to claim 8, which is characterized in that further include display control module, be used for：
Display screen before controlling the object surface shows the sales promotion information of the commodity relevant to the object.
10. device according to claim 9, which is characterized in that the sales promotion information includes the information of discount of the commodity
With descriptive labelling information, the display control module is specifically used for：
The display screen before controlling the object surface shows the descriptive labelling information of the commodity and beating for the commodity
Roll over information.
11. device according to claim 8, which is characterized in that further include display control module and billing module：
The acquisition module is also used to obtain the second image information of the object at the cashier terminal of acquisition；
The detection module is also used to detect the second human face image information of object described in second image information；
The display control module, for controlling cashier terminal and showing that screen shows institute according to second human face image information
State sales promotion information；
The billing module, for carrying out checkout operation according to confirmation message of the object to the sales promotion information.
12. device according to claim 8, which is characterized in that the generation module is specifically used for：
The identity information of merchandise news, the object based on the commodity and the human face expression letter of the object
Breath generates the sales promotion information relevant to the object.
13. device according to claim 8, which is characterized in that the determining module is specifically used for：
Stay time of the object before the commodity is determined according to the first image information, is greater than in the stay time
In the case where first preset duration, the identity information of the object and the human facial expression information of the object are determined.
14. device according to claim 8, which is characterized in that the human facial expression information includes human face expression classification, people
Face Expression intensity and human face expression duration, the generation module are specifically used for：
The case where the human face expression classification is pre-set categories and the human face expression duration reaches the second preset duration
Under, according to the identity information, or according to the identity information and the human face expression intensity, generate the described of the commodity
Sales promotion information.
15. a kind of device of commercial promotions, including memory, processor and it is stored on the memory and in the processor
The computer program of upper operation, which is characterized in that perform claim requires any in 1 to 7 when the processor operation described program
The step of item the method.
16. a kind of computer storage medium, is stored thereon with computer program, which is characterized in that described program is transported by processor
Perform claim requires the step of any one of 1 to 7 the method when row.
17. a kind of system of commercial promotions, which is characterized in that including：
Image collecting device, for acquiring the first image information of the object before being located at commodity；
The device of commercial promotions as described in any one of claim 8 to 15；And
Screen is shown, for showing the sales promotion information relevant to the object.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710587414.2A CN108876427A (en) | 2017-07-18 | 2017-07-18 | Method, apparatus, system and the computer storage medium of commercial promotions |
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| CN201710587414.2A CN108876427A (en) | 2017-07-18 | 2017-07-18 | Method, apparatus, system and the computer storage medium of commercial promotions |
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Application publication date: 20181123 |