CN108804540B - Search engine link analysis system and analysis method - Google Patents
Search engine link analysis system and analysis method Download PDFInfo
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Abstract
The invention discloses a search engine link analysis system and a search engine link analysis method, wherein the system comprises an internet cloud platform unit, an information capturing unit, an information storage unit, an information operation processing unit and a client feedback unit; the method comprises the steps of an internet cloud platform, an information capturing step, an information storage step element, an information operation processing step and a client feedback step. The invention judges the reliability of the search result source by confirming the search information source, and redistributes the weight in the search result analysis process by taking the reliability as the basis, thereby improving the accuracy and reliability of the search result. Meanwhile, the method and the system can monitor the keyword ranking in various websites in real time, reduce the influence of various sudden and abnormal conditions on the search result, and avoid the adverse effect of artificial malicious links on the network search engine.
Description
Technical Field
The invention relates to an analysis system and an analysis method, in particular to a search engine link analysis system and an analysis method, and belongs to the field of internet search.
Background
With the popularization of the internet and the continuous development of network search engines, people tend to select and use the search engines when looking up various kinds of information, and the utilization rate and the popularization rate of the network search engines in the daily life of people are higher and higher.
Also due to such a trend, the ranking system of web search engines has been developed. Generally, a ranking system of a web search engine can automatically calculate the ranking of search results according to the search amount of keywords, the click amount of keywords in a website, and other information, and present the ranking to a user in a form from high to low.
In the actual application process, however, technicians find that the existing search engine ranking system is easily affected by various illegal websites, irregular forums and other malicious aspects in the network, and particularly embodies in several aspects such as blog groups, forum mass texting and site groups. For the station group and the blog group, a large number of keywords can be copied in a short time by copying links and the like, and for the mass sending of forums, a large number of clicks can be made for the keywords by voting for target keywords. Both of the above two approaches have a malicious effect on the ranking system of the search engine, resulting in a great reduction in accuracy and reliability of the search results.
In summary, how to provide a search engine link analysis system and an analysis method to improve the accuracy of the search result of the network search engine becomes a problem to be solved by those skilled in the art.
Disclosure of Invention
In view of the above-mentioned drawbacks of the prior art, an object of the present invention is to provide a search engine link analysis system and method.
The purpose of the invention is realized by the following technical scheme:
a search engine link analysis system, comprising:
the internet cloud platform unit is used for establishing data connection with the world wide web and acquiring data information in the world wide web;
the information capturing unit is used for acquiring data information in the world wide web according to an operation request of a user and transferring and issuing the data information;
the information storage unit is used for receiving the data information grabbed by the information grabbing unit and storing and backing up the data information;
the information operation processing unit is used for receiving an operation request of a user, acquiring data information in the information storage unit according to the operation request and performing operation processing;
and the client feedback unit is used for keying in an operation request of the user and feeding back a processing result of the information operation processing unit to the user.
Preferably, the information grasping unit includes:
the crawler server is used for grabbing data information in the world wide web;
and the website server is used for receiving the operation request of the user, controlling the crawler server to complete data information capture according to the operation, and transshipping the captured data information.
Preferably, the information arithmetic processing unit includes:
the network segment query module is used for querying the network segment to which the IP of the website belongs;
the domain name inquiry module is used for inquiring the domain name IP and domain name owner information;
a threshold setting module, configured to set an inverse chain number increase speed threshold, an external chain increase speed threshold, a same link number threshold, and an interlinkage number threshold as a judgment processing basis;
the reverse link number rising speed judging module is used for detecting the rising speed of the reverse link number of the website and comparing the rising speed, and when the rising speed of the reverse link number of the detected website exceeds a reverse link number rising speed threshold, performing weight reduction processing or key monitoring processing on the website;
the external link growth speed judging module is used for detecting the growth speed of the external link of the website and comparing the growth speed, and when the growth speed of the external link of the website exceeds an external link growth speed threshold value, the external link of the website is subjected to weight reduction operation;
the primary content comparison module is used for comparing the anchor file with the link page content, and when the anchor file is irrelevant to the link page content, the external link is subjected to rights reduction operation;
the secondary content comparison module is used for comparing the contents of the website back link page and the link page, and when the contents of the website back link page and the link page are irrelevant, the external link is subjected to the right reducing operation;
the website external chain analysis module is used for detecting and comparing website external chain contents, acquiring the quantity of the reverse chains with the same links in the website, and performing right reducing operation on the website or the external chain when the quantity of the reverse chains with the same links is greater than the threshold value of the quantity of the same links;
and the website inner chain analysis module is used for detecting and comparing website url link contents, acquiring the number of mutual links among url link similar websites, and performing right reducing operation on the website or the outer chain when the number of mutual links is greater than a mutual link number threshold value.
Preferably, the anchor file is context information where the link is located.
Preferably, the client feedback unit comprises an App client or a Web client.
A search engine link analysis method, comprising:
s1, establishing data connection with the world wide web to acquire data information in the world wide web;
s2, an information capturing step, namely acquiring data information in the world wide web according to the operation request of the user, and transferring and issuing the data information;
s3, an information storage step, namely receiving the data information grabbed by the information grabbing unit and storing and backing up the data information;
s4, an information operation processing step, receiving an operation request of a user, acquiring data information in an information storage unit according to the operation request, and performing operation processing;
and S5, a client feedback step, namely, inputting an operation request of the user and feeding back a processing result of the information operation processing unit to the user.
Preferably, the information capturing step includes:
s21, a crawler server setting substep, setting a crawler server, and capturing data information in the world wide web;
and S22, setting a website server, receiving an operation request of a user, controlling the crawler server to complete data information capture according to the operation, and reprinting and issuing the captured data information.
Preferably, the information arithmetic processing step includes:
s41, a network segment inquiry substep, which is used for inquiring the network segment to which the IP belongs;
s42, a domain name inquiry substep, inquiring a domain name IP and domain name owner information;
s43, a threshold value setting substep, which is to set an inverse chain number rising speed threshold value, an external chain increasing speed threshold value, a same link quantity threshold value and a mutual link quantity threshold value as judgment processing bases;
s44, a step of judging the rising speed of the reverse link number, which is to detect the rising speed of the reverse link number of the website and compare the rising speed with the rising speed threshold of the reverse link number, and when the rising speed of the reverse link number of the detected website exceeds the rising speed threshold of the reverse link number, the website is subjected to weight reduction processing or key monitoring processing;
s45, judging the growth speed of the external link, detecting the growth speed of the external link of the website, comparing, and performing weight reduction operation on the external link of the website when the growth speed of the external link of the website exceeds the growth speed threshold of the external link;
s46, a primary content comparison substep, wherein the anchor file and the link page content are compared, and when the anchor file is irrelevant to the link page content, the external link is subjected to a power reduction operation;
s47, a secondary content comparison substep, wherein the website back-link page and the link page content are compared, and when the website back-link page and the link page content are irrelevant, the external link is subjected to a power reduction operation;
s48, a website outer chain analysis substep, which is to detect and compare website outer chain contents, obtain the number of the same reverse chains of the links in the website, and perform a right reducing operation on the website or the outer chain when the number of the same reverse chains of the links is greater than the threshold value of the number of the same links;
and S49, a website inner chain analysis substep, wherein website url link content is detected and compared, the number of interlinkage among url link similar websites is obtained, and when the number of interlinkage is larger than the interlinkage number threshold value, the right reducing operation is carried out on the website or the outer chain.
Preferably, the anchor file is context information where the link is located.
Preferably, the client feedback step includes setting an App client or a Web client.
Compared with the prior art, the invention has the following outstanding effects:
the invention judges the reliability of the search result source through multiple confirmation of the search information source, and redistributes the weight in the search result analysis process by taking the reliability as the basis, thereby improving the accuracy and reliability of the search result.
Meanwhile, the method and the system can monitor the keyword ranking in various websites in real time, reduce the influence of various sudden and abnormal conditions on the search result, and avoid the adverse effect of artificial malicious links on the network search engine.
In addition, the analysis system and the analysis method can also be applied to various systems with similar functions, provide reliable information sources for various operation processing systems based on internet big data, and have strong applicability and universality.
In conclusion, the invention provides an effective link analysis system and an effective link analysis method, which have good use effect, strong compatibility and high use and popularization values.
The following detailed description of the embodiments of the present invention is provided in connection with the accompanying drawings for the purpose of facilitating understanding and understanding of the technical solutions of the present invention.
Drawings
FIG. 1 is a block diagram showing the structure of an analysis system according to the present invention.
Detailed Description
As shown in the figure, the invention discloses a search engine link analysis system and a search engine link analysis method.
Specifically, a search engine link analysis system includes:
and the internet cloud platform unit is used for establishing data connection with the world wide web and acquiring data information in the world wide web.
And the information capturing unit is used for acquiring the data information in the world wide web according to the operation request of the user and transferring and issuing the data information.
And the information storage unit is used for receiving the data information grabbed by the information grabbing unit and storing and backing up the data information. In this embodiment, the information storage unit is an Elasticsearch database.
And the information operation processing unit is used for receiving an operation request of a user, acquiring data information in the information storage unit according to the operation request and performing operation processing.
And the client feedback unit is used for keying in an operation request of the user and feeding back a processing result of the information operation processing unit to the user.
The information grasping unit includes:
and the crawler servers are used for capturing data information in the world wide web.
And the website server is used for receiving an operation request of a user, controlling the crawler server to complete data information capture according to the operation, and transshipping and issuing the captured data information.
The information arithmetic processing unit includes:
and the network segment query module is used for querying the network segment to which the IP of the website belongs.
And the domain name query module is used for querying the domain name IP and the domain name owner information.
And the threshold setting module is used for setting an inverse chain number rising speed threshold, an external chain growth speed threshold, a same link quantity threshold and a mutual link quantity threshold as judgment processing bases.
And the reverse link number rising speed judging module is used for detecting the rising speed of the reverse link number of the website and comparing the rising speed, and when the rising speed of the reverse link number of the detected website exceeds a reverse link number rising speed threshold value, performing weight reduction processing or key monitoring processing on the website.
And the external link growth speed judging module is used for detecting the growth speed of the external link of the website and comparing the growth speed, and when the growth speed of the external link of the website exceeds the external link growth speed threshold value, the external link of the website is subjected to weight reduction operation.
And the primary content comparison module is used for comparing the anchor file with the link page content, and when the anchor file is irrelevant to the link page content, the external link is subjected to rights reduction operation.
And the secondary content comparison module is used for comparing the contents of the website back link page and the link page, and when the contents of the website back link page and the link page are irrelevant, the external link is subjected to the right reducing operation.
And the website outer chain analysis module is used for detecting and comparing website outer chain contents, acquiring the quantity of the reverse chains with the same links in the website, and performing right reducing operation on the website or the outer chain when the quantity of the reverse chains with the same links is greater than the threshold value of the quantity of the same links.
And the website inner chain analysis module is used for detecting and comparing website url link contents, acquiring the number of mutual links among url link similar websites, and performing right reducing operation on the website or the outer chain when the number of mutual links is greater than a mutual link number threshold value.
The anchor file is context information where the link is located.
The client feedback unit comprises an App client or a Web client.
The invention also discloses a search engine link analysis method, which comprises the following steps:
and S1, establishing data connection with the world wide web to acquire data information in the world wide web.
And S2, an information capturing step, namely acquiring data information in the world wide web according to the operation request of the user, and transferring and issuing the data information.
And S3, an information storage step, namely receiving the data information grabbed by the information grabbing unit and storing and backing up the data information.
And S4, an information operation processing step, wherein the operation request of the user is received, the data information is acquired in the information storage unit according to the operation request, and the operation processing is carried out.
And S5, a client feedback step, namely, inputting an operation request of the user and feeding back a processing result of the information operation processing unit to the user.
The information capturing step comprises the following steps:
and S21, setting a crawler server, and grabbing data information in the world wide web.
And S22, setting a website server, receiving an operation request of a user, controlling the crawler server to complete data information capture according to the operation, and reprinting and issuing the captured data information.
The information arithmetic processing step includes:
and S41, a network segment inquiry substep, which is used for inquiring the network segment to which the IP belongs.
S42, a sub-step of domain name inquiry, inquiring the domain name IP and domain name owner information.
And S43, a threshold value setting substep, wherein an inverse chain number rising speed threshold value, an external chain increasing speed threshold value, a same link quantity threshold value and a mutual link quantity threshold value are set as judgment processing bases.
And S44, a step of judging the rising speed of the reverse link number, which is to detect the rising speed of the reverse link number of the website and compare the rising speeds, and when the rising speed of the reverse link number of the detected website exceeds a threshold value of the rising speed of the reverse link number, perform weight reduction processing or emphasis monitoring processing on the website.
And S45, an external chain growth speed judging substep, namely detecting the growth speed of the external chain of the website and comparing the growth speeds, and when the growth speed of the external chain of the website exceeds an external chain growth speed threshold value, judging that a large number of chain-sending advertisements exist, and performing right-reducing operation on the external chain of the website at the moment.
And S46, a primary content comparison substep, wherein the anchor file is compared with the content of the link page, and when the anchor file is not related to the content of the link page, the external link is subjected to a power down operation.
And S47, a secondary content comparison substep, wherein the website back-link page and the link page content are compared, and when the website back-link page and the link page content are unrelated, the external link is subjected to a power reduction operation.
And S48, a website out-link analysis substep, wherein the website out-link analysis substep is used for detecting and comparing website out-link contents, acquiring the quantity of the back links with the same links in the website, and when the quantity of the back links with the same links is larger than the threshold value of the quantity of the same links, the website or the out-link is subjected to right reducing operation due to mass texting of forums and blogs.
And S49, a website inner chain analysis substep, wherein website url link content is detected and compared, the number of interlinkage among url link similar websites is obtained, and when the number of interlinkage is larger than the interlinkage number threshold value, the website inner chain analysis substep can be considered to be caused by building a website group, and at the moment, the authority of the website or the outer chain is reduced.
The anchor file is context information where the link is located.
The client feedback step comprises the step of setting an App client or a Web client.
The invention judges the reliability of the search result source through multiple confirmation of the search information source, and redistributes the weight in the search result analysis process by taking the reliability as the basis, thereby improving the accuracy and reliability of the search result.
Meanwhile, the method and the system can monitor the keyword ranking in various websites in real time, reduce the influence of various sudden and abnormal conditions on the search result, and avoid the adverse effect of artificial malicious links on the network search engine.
In addition, the analysis system and the analysis method can also be applied to various systems with similar functions, provide reliable information sources for various operation processing systems based on internet big data, and have strong applicability and universality.
In conclusion, the invention provides an effective link analysis system and an effective link analysis method, which have good use effect, strong compatibility and high use and popularization values.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein, and any figure in the claims should not be construed as limiting the claim concerned.
Furthermore, it should be understood that although the present description refers to embodiments, not every embodiment may contain only a single embodiment, and such description is for clarity only, and those skilled in the art should integrate the description, and the embodiments may be combined as appropriate to form other embodiments understood by those skilled in the art.
Claims (2)
1. A search engine link analysis system, comprising:
the internet cloud platform unit is used for establishing data connection with the world wide web and acquiring data information in the world wide web;
the information capturing unit is used for acquiring data information in the world wide web according to an operation request of a user and transferring and issuing the data information;
the information storage unit is used for receiving the data information grabbed by the information grabbing unit and storing and backing up the data information;
the information operation processing unit is used for receiving an operation request of a user, acquiring data information in the information storage unit according to the operation request and performing operation processing;
the client feedback unit is used for keying in an operation request of a user and feeding back a processing result of the information operation processing unit to the user;
the information grabbing unit comprises a first information grabbing unit and a second information grabbing unit,
the crawler server is used for grabbing data information in the world wide web;
the website server is used for receiving an operation request of a user, controlling the crawler server to complete data information capture according to the operation, and transshipping the captured data information;
the information operation processing unit comprises a first information operation processing unit,
the network segment query module is used for querying the network segment to which the IP of the website belongs;
the domain name inquiry module is used for inquiring the domain name IP and domain name owner information;
a threshold setting module, configured to set an inverse chain number increase speed threshold, an external chain increase speed threshold, a same link number threshold, and an interlinkage number threshold as a judgment processing basis;
the reverse link number rising speed judging module is used for detecting the rising speed of the reverse link number of the website and comparing the rising speed, and when the rising speed of the reverse link number of the detected website exceeds a reverse link number rising speed threshold, performing weight reduction processing or key monitoring processing on the website;
the external link growth speed judging module is used for detecting the growth speed of the external link of the website and comparing the growth speed, and when the growth speed of the external link of the website exceeds an external link growth speed threshold value, the external link of the website is subjected to weight reduction operation;
the primary content comparison module is used for comparing the anchor file with the link page content, and when the anchor file is irrelevant to the link page content, the external link is subjected to rights reduction operation;
the secondary content comparison module is used for comparing the contents of the website back link page and the link page, and when the contents of the website back link page and the link page are irrelevant, the external link is subjected to the right reducing operation;
the website external chain analysis module is used for detecting and comparing website external chain contents, acquiring the quantity of the reverse chains with the same links in the website, and performing right reducing operation on the website or the external chain when the quantity of the reverse chains with the same links is greater than the threshold value of the quantity of the same links;
the website internal chain analysis module is used for detecting and comparing website url link contents, acquiring the number of mutual links among url link similar websites, and performing right reducing operation on the website or an external chain when the number of the mutual links is larger than a mutual link number threshold value;
the anchor file is context information of the link;
the client feedback unit comprises an App client or a Web client.
2. A search engine link analysis method, comprising:
s1, establishing data connection with the world wide web to acquire data information in the world wide web;
s2, an information capturing step, namely acquiring data information in the world wide web according to the operation request of the user, and transferring and issuing the data information;
s3, an information storage step, namely receiving the data information grabbed by the information grabbing unit and storing and backing up the data information;
s4, an information operation processing step, receiving an operation request of a user, acquiring data information in an information storage unit according to the operation request, and performing operation processing;
s5, a client feedback step, namely, keying in an operation request of a user and feeding back a processing result of the information operation processing unit to the user;
the information-capturing step includes the steps of,
s21, a crawler server setting substep, setting a crawler server, and capturing data information in the world wide web;
s22, setting a website server, receiving an operation request of a user, controlling the crawler server to complete data information capture according to the operation, and reprinting and issuing the captured data information;
the information operation processing step comprises the steps of,
s41, a network segment inquiry substep, which is used for inquiring the network segment to which the IP belongs;
s42, a domain name inquiry substep, inquiring a domain name IP and domain name owner information;
s43, a threshold value setting substep, which is to set an inverse chain number rising speed threshold value, an external chain increasing speed threshold value, a same link quantity threshold value and a mutual link quantity threshold value as judgment processing bases;
s44, a step of judging the rising speed of the reverse link number, which is to detect the rising speed of the reverse link number of the website and compare the rising speed with the rising speed threshold of the reverse link number, and when the rising speed of the reverse link number of the detected website exceeds the rising speed threshold of the reverse link number, the website is subjected to weight reduction processing or key monitoring processing;
s45, judging the growth speed of the external link, detecting the growth speed of the external link of the website, comparing, and performing weight reduction operation on the external link of the website when the growth speed of the external link of the website exceeds the growth speed threshold of the external link;
s46, a primary content comparison substep, wherein the anchor file and the link page content are compared, and when the anchor file is irrelevant to the link page content, the external link is subjected to a power reduction operation;
s47, a secondary content comparison substep, wherein the website back-link page and the link page content are compared, and when the website back-link page and the link page content are irrelevant, the external link is subjected to a power reduction operation;
s48, a website outer chain analysis substep, which is to detect and compare website outer chain contents, obtain the number of the same reverse chains of the links in the website, and perform a right reducing operation on the website or the outer chain when the number of the same reverse chains of the links is greater than the threshold value of the number of the same links;
s49, a website inner chain analysis substep, detecting and comparing website url link contents, acquiring the number of interlinkage among url link similar websites, and performing right reducing operation on the website or an outer chain when the number of interlinkage is larger than an interlinkage number threshold value;
the anchor file is context information of the link;
the client feedback step comprises the step of setting an App client or a Web client.
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