CN108521363B

CN108521363B - Wireless signaling method and system for information segment

Info

Publication number: CN108521363B
Application number: CN201711240971.3A
Authority: CN
Inventors: 李应樵
Original assignee: Mirum Digital Media Ltd
Current assignee: Mirum Digital Media Ltd
Priority date: 2017-11-30
Filing date: 2017-11-30
Publication date: 2021-07-13
Anticipated expiration: 2037-11-30
Also published as: HK1254576A2; CN108521363A

Abstract

The invention discloses a wireless signal transmission method and system for an information segment, which includes an information segment transmission stage and a push stage; in the information segment transmission stage, a wireless intelligent communication device equipped with an interactive mobile application program sends the information to be sent. The information identification of the segment is stored in the server for a period of time, and the information segment is transmitted to one or more other unspecified wireless intelligent communication devices; in the information segment push stage, the basic information of the information segment is combined with the user input into the interactive mobile application. The basic information is compared, if the two match, it indicates that the user's phone account is located in the target category or in the target area, then download and play or display the information segment; otherwise, neither download nor play or display the information segment; and send the downloaded and played or displayed feedback information of the information segment to the server. The present invention can push the information segment for dissemination to the target group, and achieves a better balance among pushing efficiency, accuracy and scope.

Description

Wireless signal transmission method and system for information segment

Technical Field

The present invention relates to the field of wireless signal transmission, and more particularly to a wireless signal transmission method and system for information segments.

Background

Various methods and systems are disclosed in the prior art for transmitting advertising information to a mobile terminal of a user via a wireless signal. Methods for transferring signals between a promoter, a user, and a promoter operator, for example, by wireless signaling and mobile messaging; and an ultrasonic proximity detector for the telephone apparatus to detect proximity of an object thereto, a method of generating by an ultrasonic signal generator ultrasound broadcast by a telephone apparatus speaker; and a device for locating a user, the device being arranged as an ultrasound detector for sensing a movement in a direction in an area. The methods in the prior art all aim to improve the influence of the promotional messages, thereby pushing the customized signal to the mobile terminal of the user.

However, the above approaches have the disadvantages of low push efficiency and poor matching accuracy with the target client.

Disclosure of Invention

The invention aims to provide a wireless signal transmission method and a wireless signal transmission system for an advertising network, which have high push efficiency and high matching accuracy with target customers.

The invention proposes, in one aspect, a method for wireless signalling of information pieces, comprising an information piece transmission phase and a push phase; in the information segment transmission stage, the wireless intelligent communication equipment provided with the interactive mobile application program identifies and stores information of the information segment to be sent in a server for a period of time; comparing the information identification with information in a database, and transmitting the information segment to other unspecified one or more wireless intelligent communication devices when the information identification is contained in the database; in the information segment pushing stage, comparing the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, indicating that the telephone account of the user is located in the target classification or in the target area, and downloading and playing or displaying the information segment at the moment; otherwise, the information segment is not downloaded and played or displayed; and sending the feedback information of the information segment which is downloaded, played or displayed to the server.

The period of time is a user-defined period of time, and may be one day, several hours or several minutes. The information segment is transmitted by a transmitting device, which may be any device capable of transmitting data packets wirelessly. The information segment is two-dimensional or three-dimensional video short film or picture information. Items of the basic information include gender, age, habits, services of interest, products of interest, and/or hobbies. The feedback information is time information, and if the time information is shorter than the time required for reasonably understanding the information segment, the user can be classified as a non-target user; otherwise, it can be attributed to the target user.

The invention also proposes, in another aspect, a wireless signal transmission system for information segments, comprising information segment transmission means and pushing means; wherein the information segment transmission means comprises: the storage device is used for identifying and storing the information of the information segment to be transmitted in the server for a period of time by the wireless intelligent communication equipment provided with the interactive mobile application program; the comparison transmission device is used for comparing the information identification with the information in the database, and transmitting the information segment to unspecified other one or more wireless intelligent communication equipment when the information identification is contained in the database; the information segment pushing device comprises a comparison playing device which compares the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, the information segment is downloaded, played or displayed at the moment when the telephone account of the user is positioned in the target classification or in the target area; otherwise, the information segment is not downloaded and played or displayed; and the information sending device is used for sending the feedback information of the information segment which is downloaded, played or displayed to the server.

The wireless signal transmission method and the wireless signal transmission system can effectively push the information segments for transmission to a target group, and achieve better balance among the pushing efficiency, the accuracy and the range.

Drawings

In order to more clearly illustrate the technical solution in the embodiments of the present invention, the drawings required to be used in the embodiments will be briefly described below. It is obvious that the drawings in the following description are only examples of the invention, and that for a person skilled in the art, other drawings can be derived from them without making an inventive step.

Fig. 1 is an exemplary diagram of a propagation phase of signals between a mobile terminal, a user and an operator according to the wireless signal transmission method of the present invention;

fig. 2 is an exemplary diagram of a push phase of a wireless signaling method according to the present invention;

fig. 3 is a flow chart of a wireless signal transmission method of the present invention;

FIG. 4 schematically shows a block diagram of a server for performing the method according to the invention;

fig. 5 schematically shows a memory unit for holding or carrying program code implementing the method according to the invention.

Detailed Description

Specific embodiments of the present invention will now be described with reference to the accompanying drawings. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. These embodiments are provided only for the purpose of exhaustive and comprehensive description of the invention so that those skilled in the art can fully describe the scope of the invention. The terminology used in the detailed description of the embodiments illustrated in the accompanying drawings is not intended to be limiting of the invention.

Fig. 1 is an exemplary diagram of the propagation phase of signals between a mobile terminal, a user and an operator according to the wireless signal transmission method of the present invention. In one embodiment of the present invention, the first phase is a propagation phase, and the user installs an interactive mobile application 102 (IMA) on his wireless smart communication device 101. The user of the wireless intelligent communication device 101 obtains the information segment sent by the transmitting device 100 through the interactive mobile application program 102; the wireless intelligent communication device 101 equipped with the interactive mobile application 102 may be one or more unspecified; the transmitting device 100 may be any device capable of sending out data packets in a wireless manner such as GPS, bluetooth, Zigbee (Zigbee), WIFI, or the like, for example, a computer, a mobile phone, or a tablet computer. The information segment may be a video clip or picture information. The information identification portion (message ID) of the piece of information (not shown in the figure) is stored at the server 103 at the operator 104 for a certain period of time, such as a cloud server. The time period can be freely defined and can be one day, or several hours or several minutes; the server 103 compares the information identifying portion with the information stored in the database 105 and, if the information identifying portion was present in the database 105, broadcasts the information to other unspecified wireless intelligent communication devices, such as wireless

intelligent communication devices

106, 107 … …, using bluetooth or GPS technology or other known or otherwise developing and widely used wireless communication protocols via the wireless intelligent communication device 101. Other wireless

smart communication devices

106, 107 equipped with the associated interactive mobile application or other similar means of propagating the word advertisement signal, i.e., looping the above storage, comparison and transmission processes. By this process, the information segment will be propagated a great distance.

Fig. 2 is an exemplary diagram of a push phase of a wireless signaling method according to the present invention. As shown in fig. 2, the second phase of the present invention is a push phase, after the signal segment is transmitted, whether the user belongs to the target customer is determined by the following method, first, the user inputs basic information to the wireless intelligent communication device 101 equipped with the interactive mobile application 102, and stores the basic information into the server 103 of the operator 104, wherein the items of the basic information include but are not limited to sex, age, habit, interested service, interested product and/or hobby, etc. By comparing the server 103 with the basic information related to the information segment stored in advance, if the information segment matches with the basic information input by the user, it indicates that the user's telephone account is in the target category or in the target area, the information segment is downloaded and played or displayed at this time, otherwise, the information segment is not downloaded and is not played or displayed. Finally, the feedback information of the user to the information segment is transmitted to the server 103, the feedback information includes but is not limited to the time information of how long the user reads the information segment, and the server 103 stores the feedback information; and the feedback information is used as a reference for judging whether the feedback information is matched with the basic information input by the user next time. If the time information is shorter than the time required for a rational understanding of the pieces of information, e.g. less than 0.5 seconds, the user may be classified as a non-target user; unless the time information next exceeds the time required to understand the piece of information rationally.

For example, if a target user of an information segment (e.g., information segment a) is defined as a woman of a certain age and the information segment (e.g., information segment a) is combined with GPS or bluetooth positioning to define a target area, then information segment a is pushed only when a woman user enters the target area; the target classification is set by the server after inputting personal data for each user, and can be classified according to different items, for example, female users are classified into young, middle-aged and old women. The information segment (for example, the information segment A) is pushed to the target user according to different target classifications.

For specific details of how to promote the message in a short time, reference may be made to the content of chinese patent application CN 106211099A. The invention is not in a fast propagation mode, but in how to achieve an optimal balance between propagation range, efficiency and accuracy. Errors, speed and loss of different transmission modes are considered, for example, the ultrasonic mode has larger propagation error, and the Bluetooth mode has higher propagation speed. In general, the propagation accuracy is closely related to parameters such as the size of data volume and the accuracy of data input by a user.

By adopting the method of the invention, the information segment can be propagated to the maximum extent and can be accurately and rapidly pushed to the target user by a mode of repeated circulation among the wireless intelligent communication devices. In addition, only the specified category or categories of users associated with the currently playing promotional message will receive a matching two or series of extended promotional messages (ExPM) via the user's mobile device.

The methods described in this invention can be used for, but are not limited to, mobile messaging, TV promotions, digital outdoor promotions, store promotions, location specific promotions, online video, announcements or other media such as movies, public spaces. The advantage of this approach is that the messaging or promotion or announcement is not in broadcast mode. The goal may be to select certain types of users through their mobile devices.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement the wireless signal transmission method according to embodiments of the present invention. The present invention may also be embodied as an apparatus or device program for carrying out a portion or all of the methods described herein. Such programs implementing the present invention may be stored on a wireless smart communications device readable medium or may be in the form of one or more signals.

For example, FIG. 4 illustrates a server, such as a wireless intelligent communications device server, in which embodiments in accordance with the present invention may be implemented. The wireless smart communications device server conventionally includes a wireless smart communications device processor 410 and a computer program product or computer readable medium in the form of a memory 420. The memory 420 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. The memory 420 has a memory space 430 for program code 431 for performing any of the method steps of the above-described method. For example, the storage space 430 for the program code may include respective program codes 431 for respectively implementing various steps in the above method. The program code may be read from or written to one or more interactive mobile applications. The storage unit may have storage segments, storage spaces, etc. arranged similarly to the memory 420 in the server of fig. 4. The program code may be compressed, for example, in a suitable form. Typically, the memory unit comprises wireless smart communication device readable code 431', i.e. code that can be read by a processor, such as 410, for example, which when executed by a server, causes the server to perform the steps of the method described above.

Reference herein to "one embodiment," "an embodiment," or "one or more embodiments" means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the invention. Moreover, it is noted that instances of the word "in one embodiment" are not necessarily all referring to the same embodiment.

The above description is only for the purpose of illustrating the present invention, and any person skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of the claims should be accorded the full scope of the claims. The invention has been explained above with reference to examples. However, other embodiments than the above described are equally possible within the scope of this disclosure. The different features and steps of the invention may be combined in other ways than those described. The scope of the invention is limited only by the appended claims. More generally, those of ordinary skill in the art will readily appreciate that all parameters, dimensions, materials, and configurations described herein are exemplary and that actual parameters, dimensions, materials, and/or configurations will depend upon the particular application or applications for which the teachings of the present invention is/are used.

Claims

1. A wireless signal transmission method for an information segment, characterized in that, comprising:

segment transfer phase and push phase; where,

In the information segment transmission stage, the wireless intelligent communication device equipped with the interactive mobile application program stores the information identification of the information segment to be sent in the server for a period of time;

Compare the information identification with the information in the database, and when the information identification is included in the database, transmit the information segment to one or more other unspecified wireless intelligent communication devices;

In the information segment push stage, the basic information of the information segment is compared with the basic information entered by the user in the interactive mobile application, and if the two match, it means that the user's phone account is in the target category, or In the target area, download and play or display the information segment at this time; otherwise, neither download nor play or display the information segment;

Send the downloaded and played or displayed information segment feedback information to the server, the information segment feedback information includes time information of how long the user reads the information segment, the server will store the feedback information, and send the feedback information to the server. The information is used as a reference for judging whether the basic information of the information segment matches the basic information of the interactive mobile application entered by the user.

2. The wireless signal transmission method for the information segment according to claim 1, wherein,

The period of time is a user-defined period of time, which is one day, several hours or several minutes.

3. The wireless signal transmission method for the information segment according to claim 1, wherein,

The information segment is sent by a transmitting device, wherein the transmitting device can be any device capable of sending data packets wirelessly.

4. The wireless signal transmission method for an information segment according to claim 1, wherein,

The information segment is a two-dimensional or three-dimensional video clip or picture information.

5. The wireless signal transmission method for an information segment according to any one of claims 1 to 4, wherein,

Items of the basic information include gender, age, habits, services of interest, products of interest, and/or hobbies.

6. The wireless signal transmission method for an information segment according to claim 1, wherein the feedback information is time information, and if the time information is shorter than the time required to rationally understand the information segment, then The user can be attributed to a non-target user; conversely, it can be attributed to a target user.

7. A wireless signal transmission system for an information segment, comprising:

Information segment transmission means and push means; wherein,

The information segment transmission device includes:

A storage device, used for the wireless intelligent communication device equipped with the interactive mobile application program to store the information identification of the information segment to be sent in the server for a period of time;

Comparing transmission means, comparing the information identification with the information in the database, and when the information identification is included in the database, transmitting the information segment to one or more other unspecified wireless intelligent communication devices;

The information segment pushing device includes:

Comparing the playback device, the basic information of the information segment is compared with the basic information of the interactive mobile application program input by the user, and if the two match, it means that the user's phone account is in the target category, or is in the target category. In the area, download and play or display the information segment at this time; otherwise, neither download nor play or display the information segment;

an information sending device, sending the downloaded and played or displayed feedback information of the information segment to the server, the information segment feedback information including the time information of how long the user has read the information segment, and the server will store the feedback information, The feedback information is used as a reference for judging whether the basic information of the information segment matches the basic information of the interactive mobile application program input by the user.

8. The wireless signal transmission system for information segments according to claim 7, wherein,

9. The wireless signal transmission system for information segments according to claim 7, wherein,

10 . The wireless signal transmission system for information segments according to claim 7 , wherein the information segments are two-dimensional or three-dimensional video clips or picture information. 11 .

11. The wireless signal transmission system for information segments according to any one of claims 7-10, characterized in that,

12. The wireless signal transmission system for an information segment according to claim 7, wherein the feedback information is time information, and if the time information is shorter than the time required to rationally understand the information segment, then The user can be attributed to a non-target user; conversely, it can be attributed to a target user.