CN108306814B - Information push method, device, terminal and storage medium based on instant messaging - Google Patents

Abstract

The invention relates to an information pushing method, an information pushing device, a terminal and a storage medium based on instant messaging. The method comprises the following steps: extracting keywords of the chat messages in the conversation area; acquiring push information matched with the keywords from a server; selecting a display template according to the push information; and reconstructing the push information according to the display template, and displaying in a corresponding preset template interface, wherein the preset template interface does not shield the session area. According to the information pushing method, the information pushing device, the information pushing terminal and the storage medium based on the instant messaging, the user does not need to provide keywords, information is pushed according to chat messages in real time, and the content which the user is interested in can be pushed accurately.

Description

Information push method, device, terminal and storage medium based on instant messaging

technical field

The present invention relates to the field of Internet technologies, and in particular, to an information push method, device, terminal and storage medium based on instant messaging.

Background technique

Intelligent recommendation has been applied in various fields of the Internet. Many companies will launch product-related content intelligent recommendation based on the idea of machine learning in their respective product forms. In the traditional intelligent content recommendation, the recommendation is based on the search keywords input by the user or the personal favorite products in e-commerce. For example, on the search page, the user first enters the search keyword in the search box, and then according to the user However, some shopping stores make recommendations based on users' purchasing behaviors, and there is a certain lag, which makes the recommended content unable to accurately meet user needs.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide an instant messaging-based information push method, device, terminal, and storage medium, which do not require users to provide keywords, push information in real time according to chat messages, and can accurately push content that users are interested in.

A method for pushing information based on instant messaging, comprising:

Extract keywords of chat messages in the conversation area;

obtain push information matching the keyword from the server;

Select a display template according to the push information;

The push information is reconstructed according to the display template, and displayed in a corresponding preset template interface, where the preset template interface does not block the conversation area.

A device for pushing information based on instant messaging, comprising:

an extraction module for extracting keywords of chat messages in the conversation area;

an acquisition module, configured to acquire push information matching the keyword from the server;

a selection module, for selecting a display template according to the push information;

A display module, configured to reconstruct the push information according to the display template, and display it in a corresponding preset template interface, where the preset template interface does not block the conversation area.

A terminal includes a memory and a processor, wherein computer-executable instructions are stored in the memory, and when the computer-executable instructions are executed by the processor, the processor implements the above method.

A computer-readable storage medium having a computer program stored thereon, the computer program implementing the method as described above when executed by a processor.

The above-mentioned information push method, device, terminal and storage medium based on instant messaging, by extracting the keywords of the chat message, obtaining the push information matching the keywords from the server, reconstructing the push information according to the selected display template, and then correspondingly. The preset template interface of . In addition, the preset template interface does not block the chat area, and users do not need to jump to the current chat interface to obtain push information, nor interrupt the current chat process, which makes instant messaging more convenient and smooth, and can improve user stickiness.

Description of drawings

1 is an application scenario diagram of an instant messaging-based information push method in one embodiment;

2 is a block diagram of a terminal in one embodiment;

3 is a schematic flowchart of an instant messaging-based information push method in one embodiment;

Fig. 4 (A) is the interface schematic diagram showing push information in one embodiment;

4(B) is a schematic diagram of an interface showing push information in another embodiment;

Figure 4 (C) is a schematic diagram of an interface showing push information in another embodiment;

FIG. 5 is a schematic flowchart showing the push preview data in one embodiment;

6 is a schematic diagram of continuously displaying more push preview data according to a user's operation in a preset template interface in one embodiment;

FIG. 7 is a schematic flowchart of displaying specific content data in one embodiment;

8(A) is a schematic diagram of a terminal receiving a first operation on a preset template interface in an embodiment;

FIG. 8(B) is a schematic diagram of displaying specific content data according to a first operation in one embodiment;

9 is a schematic flowchart of sharing push information in one embodiment;

10 is a schematic diagram of sharing push information in one embodiment;

11 is a schematic diagram of an interface design in one embodiment;

12 is a schematic diagram of an interaction flow between a terminal and a server in one embodiment;

13 is a block diagram of an instant messaging-based information push device in one embodiment;

14 is a block diagram of an instant messaging-based information push device in another embodiment;

15 is a block diagram of an instant messaging-based information push device in another embodiment;

FIG. 16 is a block diagram of a device for pushing information based on instant messaging in yet another embodiment.

Detailed ways

In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

It will be understood that the terms "first", "second", etc., as used herein, may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish a first element from another element. For example, a first client could be referred to as a second client, and similarly, a second client could be referred to as a first client, without departing from the scope of this disclosure. Both the first client and the second client are clients, but they are not the same client.

FIG. 1 is an application scenario diagram of an instant messaging-based information push method in one embodiment. As shown in FIG. 1 , in one embodiment, the terminal 10 and the server 20 are connected through a network. The terminal 10 extracts the keywords of the chat messages in the conversation area, and sends the keywords to the server 20 . The terminal 10 obtains the push information matching the keyword from the server 20, and selects a presentation template according to the push information. The terminal 10 reconstructs the push information according to the selected display template, and displays it in a corresponding preset template interface, and the preset template interface does not block the conversation area.

FIG. 2 is a block diagram of the above-mentioned terminal 10 in one embodiment. As shown in FIG. 2, the terminal 10 includes a processor, a non-volatile storage medium, an internal memory and a network interface, a display screen and an input device connected through a system bus. The non-volatile storage medium of the terminal 10 stores an operating system and computer-executable instructions, and when the computer-executable instructions are executed by the processor, an instant messaging-based instant messaging system suitable for the terminal 10 provided in the embodiment of the present application is implemented when the computer-executable instructions are executed by the processor. information push method. The processor is used to provide computing and control capabilities to support the operation of the entire terminal 10 . Internal memory in terminal 10 provides an environment for the execution of computer-executable instructions in a non-volatile storage medium. The network interface is used for network communication with the server, such as sending keywords to the server, receiving push information matching the keywords from the server, and the like. The display screen of the terminal 10 may be a liquid crystal display screen or an electronic ink display screen, etc., and the input device may be a touch layer covered on the display screen, or a button, a trackball or a touchpad set on the shell of the terminal 10, or a An external keyboard, trackpad, or mouse, etc. The terminal 10 may be a mobile phone, a tablet computer, a personal digital assistant, a wearable device, or the like. Those skilled in the art can understand that the structure shown in FIG. 2 is only a block diagram of a partial structure related to the solution of the present application, and does not constitute a limitation on the terminal 10 to which the solution of the present application is applied. The specific terminal 10 may be Include more or fewer components than shown in the figures, or combine certain components, or have a different arrangement of components.

As shown in Figure 3, in one embodiment, a method for pushing information based on instant messaging is provided, and the method includes the following steps:

Step S310, extracting keywords of chat messages in the conversation area.

The user can have a conversation with other user terminals through the instant messaging client installed on the terminal. The conversation can be a one-to-one two-person conversation, or a group conversation with multiple people at the same time, and the user can pass text in the instant messaging conversation. , voice information, file exchange, etc. The terminal can extract the keywords of the chat message in the conversation area. The conversation area refers to the area in which the conversation is performed, and generally includes a conversation information display box and an information input box. The chat message can be text information or voice information, etc., or Videos, pictures or text files, etc.

In one embodiment, the moment when the terminal triggers to extract the keywords of the chat message may include the moment when the chat message sent by other user terminals is received, the moment when the terminal sends the chat message, and the like. When the terminal receives a chat message sent by another user terminal and displays it in the conversation message display box in the conversation area, it can extract the keywords of the received chat message; when the terminal sends the chat message and displays it in the conversation information display box in the conversation area, Keywords of the sent chat message can be extracted. Further, when the user inputs a chat message in the information input box of the conversation area, the keyword of the input chat message can be extracted. The terminal can extract the keywords corresponding to the chat messages according to the chronological order of the chat messages. For example, if the terminal receives a chat message sent by another user terminal at the first moment, it can first extract the keywords of the received chat message, and then in the second The chat message input in the information input box is obtained from time to time, and then the keywords of the input chat message are extracted.

In one example, when the terminal opens the conversation window, a preset number of historical chat messages may be displayed in the conversation information display box in the conversation area, and the terminal may extract the keywords of the preset number of historical chat messages displayed in the conversation area, When the preset number of historical chat messages contain many keywords, the last historical chat message can be selected to extract keywords. Pushing can be done according to the latest historical chat messages. When the conversation window is reopened, users can get push messages without re-entering keywords, which is more convenient and quick.

In one embodiment, the terminal reads the chat messages in the conversation area, performs word segmentation on the chat messages, and performs word determination on the words after the word segmentation, and determines the attributes of each divided word or word, wherein each word Or word attribute refers to the function of the word or word in the sentence and the corresponding part of speech. After the terminal determines the attributes of each divided word or word, the single word or word that does not affect the semantics can be removed, and the final keyword can be obtained by screening according to the preset keyword thesaurus.

In this embodiment, the preset keyword thesaurus may include keywords of multiple categories, such as weather, food, stars, movies, music, technology, fashion, travel, constellations, schedules, etc., under each category Multiple different keywords can be set separately, for example, keywords such as dessert, hot pot, coffee, Japanese food, steak, spicy, light and so on are set under the food category, and keywords such as Zhang San, Li Si, and Zhao Wu are set under the star category, etc. . The terminal can identify the word-segmented chat message according to a preset keyword thesaurus to obtain the final keyword. For example, if the chat message is "I like listening to Zhang San's songs", after word segmentation, "I", "Like", "Listen", "Zhang San", "De" and "Song" can be obtained. Attributes can remove "I", "Listen", and "De", and search in the preset keyword thesaurus, and finally get the keywords including "Zhang San" and "Song".

Step S320: Acquire push information matching the keyword from the server.

The terminal may send the keyword extracted from the chat message to the server, perform AI (Artificial Intelligence, artificial intelligence) screening, and obtain push information matching the keyword. Keywords of different categories can be connected to different internal and external resource databases. For example, keywords of schedule category can be accessed to the database that records user schedule information, and keywords of food category can be accessed to public reviews, etc. In the database, the movie can access the database of the video website, etc. After the server receives the keyword sent by the terminal, it can determine the category to which the keyword belongs, and perform AI intelligent search in the database accessed by the category to obtain push information that matches the keyword.

The way that the server filters the push information matching the keywords can be changed according to the categories to which the keywords belong, and different filtering strategies can be set for different categories. For example, in the category of food, the server can recommend restaurants according to the usage scenarios of the terminal, obtain the location information of the terminal, and query the restaurant data corresponding to the location information in the accessed database storing a large amount of restaurant data according to the location information, and according to each location information The distance between the restaurant and the location information is sorted, and then the sorted restaurant data is sent to the terminal as push information; for the schedule category, the server obtains the time of receiving the keyword and the user ID of the terminal, and records the user schedule information in the database according to the The time and the user ID search for corresponding schedule data within a day, a week, or a month, and send the schedule data to the terminal as push information, but not limited to this. The server may obtain push information matching the keyword in the corresponding database according to the filtering strategy corresponding to the category to which the keyword belongs, and send the push information to the terminal.

In one embodiment, the keyword thesaurus can set multi-level keywords for each category, the first-level keywords are words that represent a larger range, the second-level keywords are words that are further limited, and so on. , increasing level by level, the keywords of the latter level are more specific and focused extended words than the keywords of the previous level. For example, the first-level keywords set under the food category may include words that represent a wide range, such as gourmet, dinner, dinner, big meal, and a big meal, and the second-level keywords may include spicy, dessert, light, seafood, and Japanese food. , hot pot, barbecue, etc., and the third-level keywords can be the names of specific restaurants, such as Haidilao, McDonald's, etc. After the terminal extracts the keywords in the chat message according to the keyword thesaurus, if the keyword is a first-level keyword, after sending the first-level keyword to the server to obtain matching push information, it can continue to detect the preset number of chat messages Whether there are keywords at the following levels, such as secondary keywords, etc., if so, the keywords at the latter levels will continue to be sent to the server, and the server will send the push information filtered by the primary keywords according to the keywords at the latter levels. Perform further screening to get new push information. For example, if the terminal sends the keyword "Zhang San" to the server, the server selects news information related to Dilireba in the star category according to "Zhang San" and pushes it to the terminal, and the terminal recognizes the keyword "Zhang San" in the three chat messages. A program", the keyword "A program" is sent to the server, and the server selects the information related to Zhang San and the A program from the news information related to Zhang San, and sends it to the terminal. Using the principle of progressive screening, it can ensure that the push information obtained by screening is closer to the needs of the user, and can push the content that the user is interested in more accurately.

Step S330, selecting a display template according to the push information.

The terminal receives the push information sent by the server, and can select the corresponding display template according to the category to which the push information belongs. The display template defines the display style of the push information, and determines each element of the display, such as the typesetting of pictures and text in the push information. Layout, different categories can be set with different display templates to make the display of push information more diverse.

In step S340, the push information is reconstructed according to the display template, and displayed in the corresponding preset template interface, and the preset template interface does not block the conversation area.

The terminal can reconstruct the push information according to the selected display template, typeset each element resource contained in the push information according to the display style defined by the display template, and display it in the preset template interface, wherein the preset template interface Refers to the interface for displaying push information. In this embodiment, the preset template interface does not block the session area, and the preset template interface can be any preset area in the current interface that does not block the session area, for example, in the session area below or above, to the left or right of the conversation area, etc.

FIG. 4(A) is a schematic diagram of an interface for displaying push information in an embodiment. As shown in FIG. 4(A), the terminal extracts the keyword "food" in the chat message in the conversation area 402, and sends the keyword "food" to the server. The server obtains restaurant data corresponding to the location information of the terminal in the database corresponding to the food category according to the keyword "food" and the location information of the terminal, and sends the restaurant data to the terminal as push information. The terminal receives the restaurant data sent by the server, selects the corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and performs various element resources contained in the restaurant data, such as the pictures of the restaurant, the restaurant name, etc. Typesetting and display on the preset template interface 404 . In the preset template interface 404, the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, and displayed from left to right according to the distance from the location information of the terminal from near to far.

FIG. 4(B) is a schematic diagram of an interface for displaying push information in another embodiment. As shown in FIG. 4(B), the terminal extracts the keyword "schedule" of the chat message in the conversation area 402, and sends the keyword "schedule" to the server. The server selects the schedule data corresponding to one week in the database corresponding to the schedule category according to the time of receiving the keyword "schedule" and the user ID, and sends the schedule data to the terminal as push information. The terminal receives the schedule data sent by the server, selects the corresponding display template according to the schedule category to which the schedule data belongs, reconstructs the schedule data according to the display template, and typesets each element resource contained in the schedule data, such as date and time, itinerary, etc. , and displayed on the preset template interface 404 . In the preset template interface 404, the schedule that the user needs to view is displayed in the middle, and the schedules of other days associated with the schedule that the user needs to view are arranged on both sides in sequence.

FIG. 4(C) is a schematic diagram of an interface for displaying push information in another embodiment. As shown in FIG. 4(C), the terminal extracts the keyword "food" in the chat message in the conversation area 402, and sends the keyword "food" to the server. The server obtains restaurant data corresponding to the location information of the terminal in the database corresponding to the food category according to the keyword "food" and the location information of the terminal, and sends the restaurant data to the terminal as push information. The terminal receives the restaurant data sent by the server, selects the corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and performs various element resources contained in the restaurant data, such as the pictures of the restaurant, the restaurant name, etc. Typesetting and display on the preset template interface 404 . In the preset template interface 404, the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, and displayed from left to right according to the distance from the location information of the terminal from near to far.

The above-mentioned information push method based on instant messaging, by extracting the keywords of the chat message, obtaining the push information matching the keywords from the server, reconstructing the push information according to the selected display template, and displaying it in the corresponding preset template interface , without the need for users to provide keywords, and push information in real time according to chat messages, which can accurately push the content that users are interested in. In addition, the preset template interface does not block the chat area, and users do not need to jump to the current chat interface to obtain push information, nor interrupt the current chat process, which makes instant messaging more convenient and smooth, and can improve user stickiness.

As shown in FIG. 5, in one embodiment, after extracting the keywords of the chat messages in the conversation area in step S310, the following steps are further included:

Step S502, the keyword is sent to the server, so that the server determines the category to which the keyword belongs, selects information content matching the keyword according to the category, and generates push preview data according to the information content.

The server sends push information matching the keyword to the terminal, where the push information may include push preview data and specific content data, and the push preview data refers to the preview data of the information content matching the keyword, such as the name of each piece of information content , introduction and other information, the specific content data refers to the specific content information under each information content. For example, the server pushes restaurant data matching the keyword "food" to the terminal. The push information may include push preview data such as pictures, names, and profiles of each restaurant, as well as specific dishes, evaluations, and discount information of each restaurant. content data.

Step S504: Acquire push preview data matching the keyword from the server.

The terminal sends the keyword to the server, and after determining the category to which the keyword belongs, the server can filter information content matching the keyword in the database corresponding to the category, and generate push preview data according to the information content. The terminal receives the push preview data matching the keyword, selects a display template matching the category according to the category corresponding to the push preview data, reconstructs the push preview data according to the display template, and analyzes each element resource contained in the push preview data. Typesetting and display in the preset template interface.

Step S506, select a display template matching the category according to the category corresponding to the push preview data.

Further, the push preview data is displayed in the preset template interface, and the terminal can continuously display more push preview data according to the user's operation in the preset template interface, wherein the operation may be by touching the touch screen corresponding to the preset template interface. The sliding operation performed may also be an operation of clicking and dragging the progress bar of the preset template interface through an input device such as a hand, a mouse, or a stylus. The push information displayed in the preset template interface can be sorted and displayed according to certain rules. For example, restaurant data is sorted and displayed according to the distance from the terminal's location information, weather data is sorted and displayed according to time, and schedule data is displayed according to time. Sort display, etc., but not limited to this. The terminal can change the sorting and presentation method of the push preview data according to the user's operation in the preset template interface, wherein the operation can be a preset gesture, such as sliding the preset template interface by palm, when the terminal detects that the touch area is larger than the threshold, and When swiping, change the way of sorting and displaying the push preview data, or other operations, such as long-pressing the preset template interface, you can also set the sorting option button in the preset template interface, and click the sorting option button to trigger the corresponding sorting method. For example, the restaurant data is displayed in descending order according to the distance from the terminal's location information, and the user can display the restaurant data in descending order according to the user's evaluation by long-pressing the preset template interface.

FIG. 6 is a schematic diagram of continuously displaying more push preview data according to the user's operation in the preset template interface in one embodiment. As shown in FIG. 6 , the preset template interface 404 displays push preview information including a plurality of restaurant pictures and names. The user can use gestures to slide left on the preset template interface 404. When the terminal receives the preset template When the interface 404 performs a leftward swipe operation, the preset template interface continues to display more push preview information related to the restaurant as the gesture swipes.

In this embodiment, the server may first send the push preview data matching the keywords to the terminal, so as to reduce the data transmission amount of the push information and make the response speed of the keyword matching faster.

As shown in Figure 7, in one embodiment, the above-mentioned instant messaging-based information push method further includes the following steps:

Step S702, acquiring the viewing target object according to the first operation on the preset template interface.

The preset template interface of the terminal can display the push preview information sent by the server that matches the keywords, and the user can click the specific item to view the specific content data, where the specific item refers to the specific item in the push information, such as a specific item. Restaurants, specific dishes in restaurants, specific news related to stars, specific songs, etc. When the terminal receives the first operation performed by the user on the preset template interface, the viewing target object is obtained according to the first operation, wherein the first operation may be a click operation performed by an input device such as a finger, a stylus or a mouse. The terminal can obtain the identification of the viewing target object, and each information content matching a keyword has a unique identification, which can be the name and number of the information content, such as the number of a restaurant, the name of a star, the name of a movie, etc.

Step S704, sending a content viewing request to the server according to the viewing target object, so that the server obtains specific content data corresponding to the viewing target object from the hierarchical data associated with the push preview data according to the content viewing request, and updates the specific content data transmission priority.

The preset template interface of the terminal can display the push information of multiple content levels, usually within three content levels, and the content displayed at the later content level is the refinement of the content displayed at the previous content level, for example, the preset template interface Display the push information matching the keyword "food". The first content level can display the push preview data including the pictures, names and profiles of each restaurant, and the second content level can display the menu, evaluation, discount information of a restaurant, etc. , the third content level can display information such as the introduction and price of a specific dish in the menu, but is not limited to this. After filtering the matching information content in the corresponding database according to the keywords, the server generates push preview data according to the information content, and while sending the push preview data to the terminal, the hierarchical data associated with the push preview data can be generated according to the information content. When the server receives the content viewing request sent by the terminal, it can obtain the identification of the viewing target object according to the content viewing request, and directly obtain the specific information corresponding to the viewing target object from the hierarchical data associated with the push preview data according to the identification of the viewing target object. content data.

Since it is a continuous process for the server to send the push information to the terminal, after the server obtains the information content matching the keyword, it can select data for transmission according to the browsing situation of the user. When the server receives the content viewing request and obtains the corresponding specific content data according to the content viewing request, it can update the transmission priority of the specific content data, and adjust the transmission priority of the specific content data to the highest level, so that the specific content data can be sent first. Other push information is sent to the terminal for display.

Step S706: Receive the specific content data sent by the server according to the transmission priority, reconstruct the specific content data according to the display template, and switch the data currently displayed in the preset template interface to the reconstructed specific content data.

After receiving the specific content data sent by the server, the terminal can reconstruct the specific content data according to the display template corresponding to the category to which the keyword belongs, and typeset each element resource contained in the specific content data according to the display style defined in the display template. , and switch the data currently displayed in the preset template interface to the reconstructed specific content data, wherein the data currently displayed in the preset template interface is the relevant data of the previous content level of the specific content data.

FIG. 8(A) is a schematic diagram of a terminal receiving a first operation on a preset template interface in an embodiment, and FIG. 8(B) is a schematic diagram of displaying specific content data according to the first operation in an embodiment. As shown in FIG. 8(A), the terminal receives the user's first operation on the preset template interface 404, and determines that the viewing target object is restaurant three according to the first operation, and the terminal sends a content viewing request to the server, thereby obtaining the information associated with restaurant three. specific content data. The terminal reconstructs the specific content data of the third restaurant according to the display template, and switches the pictures, names and other data of each restaurant originally displayed in the preset template interface 404 to the reconstructed specific content data of the third restaurant. The specific display can be As shown in FIG. 8(B) , the preset template interface 404 displays specific content data of various signature dishes of restaurant three.

In one embodiment, when the terminal receives a return operation to the preset template interface, it can return to the previous content level according to the return operation, and switch the specific content data displayed on the preset template interface to the data of the previous content level. A return button can be set in the preset template interface. The return operation can be a click of the return button or a preset return gesture. For example, long press the preset template interface for a preset time and swipe down to return to the previous content level. , not limited to this.

In this embodiment, when the server sends the push preview data to the terminal, the associated hierarchical data is generated, and when a content viewing request is received, the corresponding specific content data can be filtered according to the content viewing request, and the transmission of the specific content data can be updated. The priority allows the terminal to obtain the specific content data to be viewed more quickly.

As shown in Figure 9, in one embodiment, the above-mentioned instant messaging-based information push method further includes the following steps:

Step S902, determining the sharing target object according to the second operation on the preset template interface.

The user can share the push information with other session users in the session area by selecting the push information on the preset template interface. When the terminal receives the second operation on the preset template interface, it can determine the sharing target object according to the second operation, and obtain the identification of the sharing target object, wherein the second operation can be a pre-operation of the sharing operation, which is used to generate The shared structured data can also be directly used as a sharing operation, and the structured data can be shared directly after being generated.

The sharing operation can be set in advance. For example, a sharing button can be set on the preset template interface. When the user selects the specific item of the push information with the right mouse button, the sharing button is displayed. When the sharing button is clicked, the sharing operation can be triggered, then The second operation is a click operation on the share button of a specific item; it can also be a preset gesture. For example, long-press a specific item greater than or equal to the preset time value and drag it to the conversation area, then the second operation can be A long-press operation of hand or mouse, etc., used to generate structured data. The specific sharing operation can be set according to requirements, but is not limited to this.

Further, the specific item to be shared can be any specific item in the push information, and the sharing target object can generally be a complete piece of information content. In the second operation, the corresponding sharing target objects are all specific content data containing all the information of the restaurant.

Step S904: Acquire specific content data matching the sharing target object from the server.

The terminal can send a content acquisition request to the server according to the identification of the sharing target object, and the server acquires the identification of the sharing target object according to the content acquisition request, and directly obtains and shares the target object from the hierarchical data associated with the push preview data according to the identification of the sharing target object. corresponding specific content data, and update the transmission priority of the specific content data corresponding to the sharing target object, changing the transmission priority of the specific content data corresponding to the sharing target object to the highest priority, and giving priority to the transmission priority corresponding to the sharing target object. The specific content data is sent to the terminal.

Step S904: Reconstruct the specific content data matching the sharing target object according to the message style corresponding to the push information to generate a structured message.

The terminal receives the specific content data corresponding to the sharing target sent by the server, and can select the corresponding message style according to the category to which the keyword belongs. The message style defines the specific display style and data structure of the push information for sharing. The terminal can reconstruct the specific content data matching the sharing target object according to the selected message style, and select corresponding element resources from the specific content data corresponding to the sharing target object for processing according to the display style and data structure defined by the message style, Generate structured messages. For example, the data structure defined in the message style corresponding to the food category includes the name, picture, and address information of the restaurant; the data structure defined in the message style corresponding to the star category includes the star name, picture, and the message style definition corresponding to the movie The data structure includes the movie name, starring role, introduction and pictures, etc., and different display styles can be defined according to the needs of different categories.

Step S908, when the third operation is received, send the structured message to the user terminal corresponding to the session area.

The terminal generates the structured data to be shared according to the second operation, and when receiving the third operation, the third operation may be a trigger operation such as a drag operation or a click. In one embodiment, if the third operation is a drag operation, the terminal can monitor the lift event, and if the lift coordinate point of the lift event is located in the session area, the structured message is sent to the user terminal corresponding to the session area, If a one-to-one conversation is conducted in the session area, the structured message is sent to the corresponding user terminal; if a multi-person session is conducted in the session area, the structured message can be sent to all user terminals participating in the session. If the lift coordinate point of the lift event is located in the preset template interface, the sending will be cancelled and the push information will not be shared. In one embodiment, if the third operation is a drag operation, the distance and direction of the drag can be obtained, and if the direction of the drag is the direction of moving to the conversation area and the distance exceeds a preset distance, a structured message is sent to A user terminal corresponding to the session area, etc., but not limited to this.

FIG. 10 is a schematic diagram of sharing push information in an embodiment. As shown in FIG. 10 , the user can first long-press the specific item of restaurant 1 on the preset template interface 404, and the terminal obtains the specific content data of restaurant 1 according to the long-press operation, and selects the message style corresponding to the food category for the specific item of restaurant 1. The specific content data is reconstructed to generate structured data. The user drags the specific item of restaurant 1 to the conversation area 402, and the terminal detects that the lift coordinate point of the lift event is located in the conversation area 402, then sends the structured data to the user terminal of the conversation, and according to the message style in the conversation area. The shared restaurant-1 data is displayed in the form of a card.

In this embodiment, the user can select push information to send to other user terminals in the session according to requirements, so as to help the user to understand the content of interest more quickly, ensure the quality of instant messaging, and improve user stickiness.

In one embodiment, in step S340, the push information is reconstructed according to the display template, and displayed in the corresponding preset template interface. Before the preset template interface does not block the conversation area, the method further includes: evoking the preset information in a preset manner Template interface, and overlay the preset template interface on the virtual keyboard.

After step S340, the method further includes: making the preset template interface in an invisible state according to the fourth operation on the session area, and re-displaying the virtual keyboard.

After the terminal extracts the keywords of the chat message in the conversation area, it can evoke the preset template interface in a preset manner, and overlay the preset template interface on the virtual keyboard originally displayed in the interface, wherein evoking refers to making the preset template interface. The interface is visible, and the evoking method can be pre-set as required, for example, evoke the preset template interface from bottom to top with switching effect, display the preset template interface directly on the virtual keyboard in the form of shutters, fly in from top to bottom Preset template interface and overlay on virtual keyboard etc.

The terminal displays the push information in the preset template interface, and when receiving a fourth operation of the user on the session area, the fourth operation may be a click operation on a session information display box or an information input box in the session area, etc., Then, the preset template interface is made invisible according to the fourth operation on the session area. The way to make the preset template interface invisible can also be set according to requirements, for example, move the preset template interface from top to bottom with a switching effect, make the preset template interface into a hidden state, etc., and re-display the virtual keyboard , which is convenient for users to enter chat messages.

Further, the interface design of the terminal can be divided into three layers, the first layer is the preset template interface, the first layer is the virtual keyboard, and the first layer is the session window, wherein the session window refers to the entire window in which the session is performed, which may include the session area. , contact area or conversation image display area, etc. As shown in FIG. 11 , which is a schematic diagram of the interface design in one embodiment, the session window 1106 is located at the bottom layer, the preset template interface 1102 and the virtual keyboard 1104 are located above the session window, and can be switched according to requirements. When the terminal needs to display the push information , the preset template interface 1102 is located above the virtual keyboard 1104 , and if the user chooses to cancel the display of the push information, the virtual keyboard 1104 is located above the preset template interface 1102 .

In one embodiment, after extracting the keywords of the chat messages in the conversation area in step S310, the method further includes: marking the keywords with a preset style.

After the terminal extracts the keywords of the chat messages in the conversation area, the keywords can be marked with a preset style, wherein the preset style may include bolding the keywords, adding underlines under the keywords, filling the keywords with colors, etc. one or more of, but not limited to. After the keyword is marked, if the terminal obtains the push information matching the keyword from the server, it can establish a link between the marked keyword and the push information. The link between the keywords and the push information re-evokes the preset template interface, and displays the matching push information in the preset template interface, without the need for the server to perform intelligent screening multiple times, which can reduce the pressure on the server and improve the display speed of the push information.

In this embodiment, the preset template interface can be switched and displayed with the virtual keyboard according to requirements, which is more suitable for the user's daily input habits, makes instant communication more convenient and smooth, and can improve user stickiness.

In one embodiment, the above-mentioned method for pushing information based on instant messaging further includes: determining a corresponding recommendation degree option according to a selection operation, and enabling a corresponding pushing method according to the recommendation degree option.

The recommendation degree option can be set according to requirements. In this embodiment, the recommendation program options may include real-time recommendation, prompt recommendation, and non-recommendation, where the real-time recommendation means that the terminal will push as long as it recognizes the keyword in the chat message. Information display; prompt recommendation means that after the terminal recognizes the keyword in the chat message, it only marks the keyword according to the preset style, and prompts the user. Obtain matching push information for display; not recommended means that the terminal does not identify the keywords in the chat message and does not display the push information.

In other embodiments, the recommendation degree option can also be a recommendation switch of each category. For example, the user can select only the food category and the star category to push as needed. When the terminal recognizes the keywords belonging to the above two categories in the chat message When the matching push information is displayed, if a keyword that does not belong to the above two categories is identified, the push information will not be obtained from the server for display.

In this embodiment, the user can select the required recommendation degree option according to the needs, so that the push is performed according to the corresponding push method, which is more suitable for the user's needs and can improve the user stickiness.

FIG. 12 is a schematic diagram of an interaction flow between a terminal and a server in an embodiment. As shown in Figure 12, in the above-mentioned instant messaging-based information push method, the terminal and the server include the following interaction steps:

Step S1202, the terminal extracts the keywords of the chat message in the conversation area, and sends the keywords to the server.

Step S1204, the server judges whether there is a matching database, if yes, executes step S1208, if not, executes step S1206.

Step S1206, the server searches for data.

Step S1208, the server selects information content matching the keyword.

Step S1210, the terminal marks the keyword by using a preset style.

Step S1212, the terminal invokes a preset template interface in a preset manner.

Step S1214, the server generates push preview data according to the information content, and sends it to the terminal.

Step S1216, the server generates hierarchical data associated with the push preview data, and sends it to the terminal.

Step S1218, the terminal reconstructs the push information according to the display template, and displays it in the corresponding preset template interface.

Step S1220, the terminal sends a request to the server to display the specific content data to be viewed according to the user operation.

Step S1222, the server obtains the corresponding specific content data according to the request, and sends it to the terminal.

Step S1224, the terminal reconstructs the specific content data according to the message style to generate a structured message.

The terminal extracts the keywords of the chat message in the conversation area, and sends the keywords to the server. The server determines the category to which the keyword belongs, and judges whether there is a database matching the category to which the keyword belongs. If there is a matching database, the information content matching the keyword is filtered from the matching database. Search whether there is stale push information associated with the keyword stored, and if so, filter the matching information content from the stale push information associated with the keyword. The server generates push preview data according to the information content matching the keywords obtained by screening, and at the same time, generates hierarchical data associated with the push preview data, and the server can send the push preview data to the terminal. After the terminal extracts the keywords, the keywords can be marked with a preset style, and the preset template interface can be invoked according to the preset method. After receiving the push information sent by the server, the terminal can select a corresponding display template according to the category to which the keyword belongs, reconstruct the push information according to the display template, and display it in the corresponding preset template interface. The terminal can send a specific request to the server according to the user operation, which can include a content viewing request and a content acquisition request. The server obtains the corresponding specific content data from the hierarchical data associated with the push preview data according to the specific request sent by the terminal, and updates the specific content. The transmission priority of the data. The terminal receives the specific content data sent by the server according to the transmission priority, and displays it in the preset template interface, and can reconstruct the specific content data according to the message according to the user operation, reconstruct it into a structured message, and send the structured message to the session. Other user terminals participating in the session in the area realize the sharing of push information.

It can be understood that, the above-mentioned interaction process between the terminal and the server is not necessarily performed according to the execution sequence shown in FIG. 12 , and other sequence steps may also be used to perform the interaction.

In this embodiment, the user does not need to provide keywords, and the information is pushed according to the chat message in real time, so that the content that the user is interested in can be accurately pushed. In addition, users can select the required recommendation degree option according to their needs, so as to push according to the corresponding push method, which is more suitable for user needs and can improve user stickiness.

As shown in FIG. 13 , in one embodiment, an instant messaging-based information push apparatus 1300 is provided, including an extraction module 1310 , an acquisition module 1320 , a selection module 1330 and a display module 1340 .

The extraction module 1310 is used for extracting keywords of chat messages in the conversation area.

The obtaining module 1320 is configured to obtain push information matching the keyword from the server.

The selection module 1330 is configured to select a presentation template according to the push information.

The display module 1340 is configured to reconstruct the push information according to the display template, and display it in the corresponding preset template interface, and the preset template interface does not block the conversation area.

The above-mentioned information push device based on instant messaging, by extracting the keywords of the chat message, obtains the push information matching the keywords from the server, reconstructs the push information according to the selected display template, and displays it in the corresponding preset template interface , without the need for users to provide keywords, and push information in real time according to chat messages, which can accurately push the content that users are interested in. In addition, the preset template interface does not block the chat area, and users do not need to jump to the current chat interface to obtain push information, nor interrupt the current chat process, which makes instant messaging more convenient and smooth, and can improve user stickiness.

As shown in FIG. 14 , in one embodiment, the above-mentioned instant messaging-based information pushing apparatus 1300 includes a first sending module 1350 in addition to an extraction module 1310 , an acquisition module 1320 , a selection module 1330 and a display module 1340 .

The first sending module 1350 is used for sending the keyword to the server, so that the server determines the category to which the keyword belongs, selects information content matching the keyword according to the category, and generates push preview data according to the information content.

The obtaining module 1320 is further configured to obtain the push preview data matching the keyword from the server.

The selecting module 1330 is further configured to select a presentation template matching the category according to the category corresponding to the push preview data.

In this embodiment, the server may first send the push preview data matching the keywords to the terminal, so as to reduce the data transmission amount of the push information and make the response speed of the keyword matching faster.

As shown in FIG. 15 , in one embodiment, the above-mentioned instant messaging-based information pushing device 1300 includes, in addition to an extraction module 1310 , an acquisition module 1320 , a selection module 1330 , a display module 1340 and a first sending module 1350 , a viewing module. 1360.

The viewing module 1360 is configured to acquire the viewing target object according to the first operation on the preset template interface.

The first sending module 1350 is further configured to send a content viewing request to the server according to the viewing target object, so that the server obtains specific content data corresponding to the viewing target object from the hierarchical data associated with the push preview data according to the content viewing request, and Update the transmission priority of specific content data.

The obtaining module 1320 is further configured to receive the specific content data sent by the server according to the transmission priority.

The display module 1340 is further configured to reconstruct the specific content data according to the display template, and switch the data currently displayed in the preset template interface to the reconstructed specific content data.

In this embodiment, when the server sends the push preview data to the terminal, the associated hierarchical data is generated, and when a content viewing request is received, the corresponding specific content data can be filtered according to the content viewing request, and the transmission of the specific content data can be updated. The priority allows the terminal to obtain the specific content data to be viewed more quickly.

As shown in FIG. 16 , in one embodiment, the above-mentioned instant messaging-based information pushing device 1300 , in addition to including an extraction module 1310 , an acquisition module 1320 , a selection module 1330 , a display module 1340 , a first sending module 1350 and a viewing module 1360 , It also includes a sharing module 1370 and a second sending module 1380.

The sharing module 1370 is configured to determine the sharing target object according to the second operation on the preset template interface.

The acquiring module 1320 is further configured to acquire specific content data matching the sharing target object from the server.

The presentation module 1340 is further configured to reconstruct the specific content data matched with the sharing target object according to the message style corresponding to the push information to generate a structured message.

The second sending module 1380 is configured to send the structured message to the user terminal corresponding to the session area when the third operation is received.

In this embodiment, the user can select push information to send to other user terminals in the session according to requirements, so as to help the user to understand the content of interest more quickly, ensure the quality of instant messaging, and improve user stickiness.

In one embodiment, the presentation module 1340 is further configured to evoke a preset template interface in a preset manner, and overlay the preset template interface on the virtual keyboard.

The display module 1340 is further configured to make the preset template interface invisible according to the fourth operation on the session area, and to display the virtual keyboard again.

In one embodiment, the above-mentioned instant messaging-based information pushing apparatus 1300 further includes a marking module.

The tagging module is used to tag keywords with preset styles.

In this embodiment, the preset template interface can be switched and displayed with the virtual keyboard according to requirements, which is more suitable for the user's daily input habits, makes instant communication more convenient and smooth, and can improve user stickiness.

In one embodiment, the above-mentioned instant messaging-based information pushing apparatus 1300 further includes an enabling module.

The enabling module is used to determine the corresponding recommendation degree option according to the selection operation, and enable the corresponding push method according to the recommendation degree option.

In this embodiment, the user can select the required recommendation degree option according to the needs, so that the push is performed according to the corresponding push method, which is more suitable for the user's needs and can improve the user stickiness.

In one embodiment, a terminal is also provided, including a memory and a processor, wherein computer-executable instructions are stored in the memory, and when the computer-executable instructions are executed by the processor, the processor is made to implement the above-mentioned instant messaging-based information push method .

In one embodiment, a computer-readable storage medium is also provided, on which a computer program is stored, and when the computer program is executed by a processor, the above-mentioned instant messaging-based information push method is implemented.

The technical features of the above-described embodiments can be combined arbitrarily. For the sake of brevity, all possible combinations of the technical features in the above-described embodiments are not described. However, as long as there is no contradiction between the combinations of these technical features, All should be regarded as the scope described in this specification.

The above-mentioned embodiments only represent several embodiments of the present invention, and the descriptions thereof are specific and detailed, but should not be construed as a limitation on the scope of the invention patent. It should be pointed out that for those of ordinary skill in the art, without departing from the concept of the present invention, several modifications and improvements can also be made, which all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention should be subject to the appended claims.

Claims (14)

1. A method for pushing information based on instant messaging, comprising: Extract the keywords of the chat messages in the conversation area; wherein, the conversation window includes a conversation area and a contact area, the conversation area includes a conversation information display box and an information input box, the contact area displays a plurality of contact information, and the The contact area is located on one side of the conversation area; when a preset number of historical chat messages are displayed in the conversation information display frame of the conversation area, extract the key of the preset number of historical chat messages displayed in the conversation area word; Sending the keyword to the server, so that the server determines the category to which the keyword belongs, selects information content matching the keyword according to the category, and then generates push preview data according to the information content; Acquire push information matching the keyword from the server; wherein, for each category, a multi-level keyword is set respectively; after extracting the keyword in the chat message, if the keyword is a first-level keyword, the After the above-mentioned first-level keywords are sent to the server to obtain matching push information, continue to detect whether the preset number of chat messages contain keywords of the following levels; The keywords of the latter level further filter the push information obtained by screening the first-level keywords to obtain new push information; Select a display template according to the push information; The push information is reconstructed according to the display template, and displayed in a corresponding preset template interface, the preset template interface is located below the conversation area and the contact area, and does not block the conversation area; Select the content to be pushed from the displayed push information and push it to the session area. 2. The method according to claim 1, wherein the obtaining the push information matching the keyword from the server comprises: Acquire push preview data matching the keyword from the server; The selection of the display template according to the push information includes: According to the category corresponding to the push preview data, a display template matching the category is selected. 3. The method according to claim 1, wherein the method further comprises: Acquiring the viewing target object according to the first operation on the preset template interface; Send a content viewing request to the server according to the viewing target object, so that the server obtains, according to the content viewing request, specific content corresponding to the viewing target object from hierarchical data associated with the push preview data data, and update the transmission priority of the specific content data; Receive the specific content data sent by the server according to the transmission priority, reconstruct the specific content data according to the display template, and switch the data currently displayed in the preset template interface to reconstructed The specific content data after. 4. The method according to claim 1, wherein the method further comprises: Determine the sharing target object according to the second operation on the preset template interface; Acquiring specific content data matching the sharing target object from the server; Reconstructing the specific content data matched with the sharing target object according to the message style corresponding to the push information to generate a structured message; When the third operation is received, the structured message is sent to the user terminal corresponding to the conversation area. 5. The method according to claim 1, wherein after extracting the keywords of the chat messages in the conversation area, the method further comprises: The keywords are marked with a preset style. 6. The method according to claim 1, characterized in that, before reconstructing the push information according to the display template and displaying it in a corresponding preset template interface, the method further comprises: Arouse the preset template interface in a preset manner, and overlay the preset template interface on the virtual keyboard; After the push information is reconstructed according to the display template and displayed in the corresponding preset template interface, the method further includes: According to the fourth operation on the conversation area, the preset template interface is made invisible, and the virtual keyboard is displayed again. 7. The method of claim 1, wherein the method further comprises: A corresponding recommendation degree option is determined according to the selection operation, and a corresponding push mode is enabled according to the recommendation degree option. 8. An information push device based on instant messaging, characterized in that, comprising: The extraction module is used to extract the keywords of the chat messages in the conversation area; wherein, the conversation window includes a conversation area and a contact area, the conversation area includes a conversation information display box and an information input box, and the contact area displays multiple Contact information, the contact area is located on one side of the conversation area; when a preset number of historical chat messages are displayed in the conversation information display frame of the conversation area, extract the preset number of historical chat messages displayed in the conversation area. Keywords of historical chat messages; The first sending module is configured to send the keyword to the server, so that the server determines the category to which the keyword belongs, selects information content matching the keyword according to the category, and then selects the information content matching the keyword according to the category. Information content generates push preview data; an obtaining module, used for obtaining push information matching the keyword from the server; wherein, for each category, a multi-level keyword is set respectively; after extracting the keyword in the chat message, if the keyword is a first-level key After sending the first-level keywords to the server to obtain matching push information, continue to detect whether the preset number of chat messages contain keywords of the following levels; if so, continue to send the keywords of the following levels to the server, and the server further filters the push information obtained by screening the first-level keywords according to the keywords of the following levels to obtain new push information; a selection module, for selecting a display template according to the push information; A display module, configured to reconstruct the push information according to the display template, and display it in a corresponding preset template interface, the preset template interface is located below the conversation area and the contact area, and does not block the Session area; select the content to be pushed from the displayed push information and push it to the session area. 9. The apparatus of claim 8, wherein the apparatus further comprises: The obtaining module is further configured to obtain push preview data matching the keyword from the server; The selection module is further configured to select a display template matching the category according to the category corresponding to the push preview data. 10. The apparatus of claim 9, wherein the apparatus further comprises: A viewing module, configured to acquire the viewing target object according to the first operation on the preset template interface; The first sending module is further configured to send a content viewing request to the server according to the viewing target object, so that the server obtains from the hierarchical data associated with the push preview data according to the content viewing request. specific content data corresponding to the viewing target object, and updating the transmission priority of the specific content data; The obtaining module is further configured to receive the specific content data sent by the server according to the transmission priority; The display module is further configured to reconstruct the specific content data according to the display template, The data currently displayed in the preset template interface is switched to the reconstructed specific content data. 11. The apparatus of claim 8, wherein the apparatus further comprises: a sharing module, configured to determine a sharing target object according to the second operation on the preset template interface; The obtaining module is further configured to obtain specific content data matching the sharing target object from the server; The display module is further configured to reconstruct the specific content data matched with the sharing target object according to the message style corresponding to the push information to generate a structured message; The second sending module is configured to send the structured message to the user terminal corresponding to the conversation area when the third operation is received. 12 . The device according to claim 8 , wherein the display module is further configured to evoke a preset template interface according to a preset method, and overlay the preset template interface on the virtual keyboard; 12 . The display module is further configured to make the preset template interface in an invisible state according to the fourth operation on the conversation area, and display the virtual keyboard again. 13. A terminal, comprising a memory and a processor, wherein computer-executable instructions are stored in the memory, and when the computer-executable instructions are executed by the processor, the processor is made to implement any one of claims 1 to 7. a described method. 14. A computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the method according to any one of claims 1 to 7 is implemented.

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