CN108198000A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN108198000A CN108198000A CN201810074278.1A CN201810074278A CN108198000A CN 108198000 A CN108198000 A CN 108198000A CN 201810074278 A CN201810074278 A CN 201810074278A CN 108198000 A CN108198000 A CN 108198000A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of advertisement sending method and devices.The method includes：Obtain user's portrait of multiple users；User's portrait of the multiple user is sent to advertiser server, the advertisement pushing information sent so that user of the advertiser server based on the multiple user to be obtained to draw a portrait；Based on the advertisement pushing information to the multiple user's advertisement.By technical scheme of the present invention, after the clear and definite user's portrait of advertiser can be made, advertisement pushing information pointedly can be actively provided, so, advertiser can have commercial audience user the rational right to know of comparison, can deeply participate in the dispensing of advertisement, optimize the dispensing of advertisement.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of advertisement sending method and device.
Background technology
At present, advertiser servers are normally based on the number of a large number of users of itself storage when to user's advertisement
According to user's portrait is established, it is then based on wide in the advertising strategy configuration server of user portrait and advertiser servers oneself
It accuses strategy and obtains certain ad data, then to commercial audience user's advertisement content, and this advertisement is launched mode and deposited
In place disagreeableness to advertiser：
1st, user's portrait that advertiser stores advertiser is indefinite, can only but be launched according to gray strategy configuration wide
It accuses.
2nd, advertiser cannot draw a portrait in real time according to user and adjust quotation for advertisement；
3rd, since advertiser is there is no the dispensing for deeply participating in advertisement, thus advertiser is to completely by the knot of advertiser's offer
Calculating reconciliation data, there may be opaque places.
Invention content
The present invention provides a kind of advertisement sending method and device, to advertiser servers in the user for obtaining mass users
After portrait, these users portrait is sent to advertiser server, is drawn a portrait with obtaining by advertiser server based on these users
The advertisement pushing information of offer, then according to the advertisement pushing information received to audient user's automatic push advertisement, so as to make
After the clear and definite user's portrait of advertiser, advertisement pushing information pointedly can be actively provided, in this way, advertiser is to commercial audience user
There can be the rational right to know of comparison, can deeply participate in the dispensing of advertisement, optimize the dispensing of advertisement.
The present invention provides a kind of advertisement sending method, including：
Obtain user's portrait of multiple users；
User's portrait of the multiple user is sent to advertiser server, is based on obtaining the advertiser server
The advertisement pushing information that user's portrait of the multiple user is sent；
Based on the advertisement pushing information to the multiple user's advertisement.
In one embodiment, it is described that user's portrait of the multiple user is sent to advertiser server, to obtain
The advertisement pushing information that user portrait of the advertiser server based on the multiple user is sent, including：
The user of the multiple user portrait is respectively sent to multiple advertiser servers, with from the multiple advertiser
Selection acceptance of the bid server in server；
The advertisement pushing information that user portrait of the acceptance of the bid server based on the multiple user is sent is received, wherein,
The advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
In one embodiment, it is described that user's portrait of the multiple user is respectively sent to multiple advertisers' services
Device, to select acceptance of the bid server from the multiple advertiser server, including：
After the user of the multiple user portrait is respectively sent to the multiple advertiser server, described in reception
The quotation for advertisement of multiple each self feed backs of advertiser server；
According to the quotation for advertisement of each self feed back of the multiple advertiser server, selected from the multiple advertiser server
Select the acceptance of the bid server.
In one embodiment, the user's portrait for obtaining multiple users, including：
Obtain the characteristic information of each user and the advertising service information of each user in the multiple user；
The advertising service information of characteristic information and each user based on each user generates the use of each user
It draws a portrait at family.
In one embodiment, the method further includes：
Advertisement bill is sent to the advertiser server.
The present invention provides another advertisement sending method, including：
Receive the user's portrait for multiple users that advertiser servers are sent；
It is drawn a portrait according to the user of the multiple user and determines advertisement pushing message；
The advertisement pushing message is sent to the advertiser servers, so that the advertiser servers are based on described
Advertisement pushing information is to the multiple user's advertisement.
In one embodiment, the method further includes：
The advertisement bill that the advertiser servers are sent is received, wherein, the advertisement pushing information includes：Advertisement pushing
Strategy and quotation for advertisement.
The present invention also provides a kind of advertisement pushing device, including：
Acquisition module, for obtaining the user of multiple users portrait；
First sending module, for the user of the multiple user portrait to be sent to advertiser server, to obtain
State the advertisement pushing information that user portrait of the advertiser server based on the multiple user is sent；
Pushing module, for being based on the advertisement pushing information to the multiple user's advertisement.
In one embodiment, first sending module includes：
Sending submodule, for the user of the multiple user portrait to be respectively sent to multiple advertiser servers, with
The selection acceptance of the bid server from the multiple advertiser server；
Receiving submodule, the advertisement sent for the user of the acceptance of the bid server based on the multiple user to be received to draw a portrait
Pushed information, wherein, the advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
In one embodiment, the sending submodule includes：
Receiving unit, for user's portrait of the multiple user to be respectively sent to the multiple advertiser server
Later, the quotation for advertisement of each self feed back of the multiple advertiser server is received；
Selecting unit, for the quotation for advertisement according to each self feed back of the multiple advertiser server, from the multiple wide
It accuses in master server and selects the acceptance of the bid server.
In one embodiment, the acquisition module includes：
Acquisition submodule, for obtaining the characteristic information of each user and the advertisement clothes of each user in the multiple user
Business information；
Submodule is generated, it is raw for the characteristic information based on each user and the advertising service information of each user
User into each user draws a portrait.
In one embodiment, described device further includes：
Second sending module, for sending advertisement bill to the advertiser server.
The present invention also provides another advertisement pushing device, including：
First receiving module, for receiving user's portrait of multiple users of advertiser servers transmission；
Determining module determines advertisement pushing message for drawing a portrait according to the user of the multiple user；
Sending module, for the advertisement pushing message to be sent to the advertiser servers, so that the advertiser
Server is based on the advertisement pushing information to the multiple user's advertisement.
In one embodiment, described device further includes：
Second receiving module, for receiving the advertisement bill that the advertiser servers are sent, wherein, the advertisement pushing
Information includes：Advertisement pushing strategy and quotation for advertisement.
The technical scheme provided by this disclosed embodiment can include the following benefits：
Advertiser servers are sent to advertiser's service after user's portrait of mass users is obtained, by these users portrait
Device, it is then wide according to receiving to obtain the advertisement pushing information drawn a portrait and provided based on these users by advertiser server
Pushed information is accused to audient user's automatic push advertisement, after making the clear and definite user's portrait of advertiser, pointedly can actively be carried
For advertisement pushing information, in this way, advertiser there can be commercial audience user the rational right to know of comparison, advertisement can be deeply participated in
It launches, optimizes the dispensing of advertisement.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and is obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention is described in further detail.
Description of the drawings
Attached drawing is used to provide further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Example is applied together for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the flow chart according to a kind of advertisement sending method shown in an exemplary embodiment.
Fig. 2 is the flow chart according to another advertisement sending method shown in an exemplary embodiment.
Fig. 3 is the flow chart according to another advertisement sending method shown in an exemplary embodiment.
Fig. 4 is the block diagram according to a kind of advertisement pushing device shown in an exemplary embodiment.
Fig. 5 is the block diagram according to another advertisement pushing device shown in an exemplary embodiment.
Fig. 6 is the block diagram according to another advertisement pushing device shown in an exemplary embodiment.
Fig. 7 is the schematic diagram according to a kind of advertisement push system shown in an exemplary embodiment.
Specific embodiment
The preferred embodiment of the present invention is illustrated below in conjunction with attached drawing, it should be understood that preferred reality described herein
It applies example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
In order to solve the above-mentioned technical problem, the embodiment of the present disclosure provides a kind of advertisement sending method, and this method is suitable for
It is for advertiser servers, as shown in Figure 1, this method includes in advertisement pushing program, system or device：Step S101 is extremely
Step S103, wherein：
In step S101, user's portrait of multiple users is obtained；User draws a portrait for feature and the user for describing user
Personal advertising service information etc., the feature such as user of user personal information (age of such as user, height, weight, gender,
Exercise data etc.), and advertisement, browsed advertisement or the purchase/browsing of the advertising service information of user such as user preference/
Collect/added commodity of shopping cart etc..
Multiple users may be mass users.
In step s 102, the user of multiple users portrait is sent to advertiser server, to obtain advertiser's service
The advertisement pushing information that user portrait of the device based on multiple users is sent；
At least a server, advertiser server, that is, advertiser are used used in advertiser servers, that is, advertiser
An at least server.
In step s 103, based on advertisement pushing information to multiple user's advertisements.
Advertiser servers are sent to advertiser's service after user's portrait of mass users is obtained, by these users portrait
Device, it is then wide according to receiving to obtain the advertisement pushing information drawn a portrait and provided based on these users by advertiser server
Pushed information is accused to audient user's automatic push advertisement, after making the clear and definite user's portrait of advertiser, pointedly can actively be carried
For advertisement pushing information, in this way, advertiser there can be commercial audience user the rational right to know of comparison, advertisement can be deeply participated in
It launches, optimizes the dispensing of advertisement.
In addition, advertiser servers are when to multiple user's advertisements, can to all users in multiple users or
Person only pushes away a kind of or catergories of user therein (such as precious mother user, game player, young user, female user)
It send.
As shown in Fig. 2, in one embodiment, above-mentioned step S102 shown in FIG. 1 draws a portrait the user of multiple users
Advertiser server is sent to, the advertisement pushing sent so that user of the advertiser server based on multiple users to be obtained to draw a portrait is believed
Breath, can include step A1 and step A2：
In step A1, the user of multiple users portrait is respectively sent to multiple advertiser servers, with from multiple wide
Accuse selection acceptance of the bid server in master server；
In step A2, the advertisement pushing information that user portrait of the acceptance of the bid server based on multiple users is sent is received,
In, advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
When user's portrait is sent to advertiser server, user can be drawn a portrait and be respectively sent to multiple advertisers' services
Device so as to the selection acceptance of the bid server from multiple advertiser servers, then, receives the advertisement pushing of acceptance of the bid server transmission
Information, with according to the advertisement pushing information that the acceptance of the bid server is sent to corresponding audient crowd pointedly advertisement, from
And make advertiser on the basis of the feature to audient user is fully understood, can according to the tactful advertisement of oneself,
To be optimized to advertisement pushing.
Certainly, due to advertiser, clear and definite user draws a portrait, thus, advertisement pushing plan can be adjusted in real time convenient for advertiser
Summary and quotation for advertisement.
Advertisement pushing strategy can launch advertisement or in the XX periods to positioned at XX to XX classes user in the XX periods
The XX class users on ground are launched advertisement in the form of XX or start to launch XX advertisements to XX classes user and be somebody's turn to do in XX time point XX platforms
The budget estimation of XX advertisements is XX etc..
In one embodiment, the user of multiple users portrait is respectively sent to more by above-mentioned step A1 shown in Fig. 2
A advertiser server to select acceptance of the bid server from multiple advertiser servers, can be performed as：
After the user of multiple users portrait is respectively sent to multiple advertiser servers, multiple advertiser's clothes are received
The quotation for advertisement of business each self feed back of device；
According to the quotation for advertisement of each self feed back of multiple advertiser servers, the selection acceptance of the bid clothes from multiple advertiser servers
Business device.
After user's portrait is respectively sent to multiple advertiser servers, multiple advertiser servers can be received respectively
The quotation for advertisement of feedback, then according to the quotation for advertisement of each self feed back of multiple advertiser servers, from multiple advertiser servers
It is middle selection acceptance of the bid server, such as can the height based on quotation for advertisement, therefrom select the highest advertiser server of quotation for advertisement
As acceptance of the bid server.
In addition, drawing a portrait by sending user to advertiser, advertiser can be made to understand user characteristics and preference etc., thus,
It may be such that advertiser targetedly goes out to provide quotation for advertisement and can simultaneously adjust quotation for advertisement in real time.
In one embodiment, above-mentioned step S101 shown in FIG. 1 obtains user's portrait of multiple users, including：
Obtain the characteristic information of each user and the advertising service information of each user in multiple users；
The advertising service information of characteristic information and each user based on each user generates user's portrait of each user.
When obtaining user's portrait, characteristic information (such as the personal information of user) and each user of each user can be obtained
Advertising service information (advertised product that such as each user bought, browsed advertisement), is then based on this two information, automatically
User's portrait is generated, in this way, the personal information library of each user can be established, so that user's portrait advertisement can be based on later.
In one embodiment, method further includes：
Advertisement bill is sent to advertiser server.
By to advertiser server send advertisement bill, obtain advertisement bill in real time convenient for advertiser server, in this way,
The clearing reconciliation of advertiser and advertiser can very precisely.
Advertisement bill can be used for describing within which period, the quotation for the XX advertisements that XX platforms are launched to XX classes user
It is how many.
When sending advertisement bill to advertiser server, it can send or send according to the time period in real time.
As shown in figure 3, the present invention also provides a kind of advertisement sending method, for advertiser server, this method includes
Step S301 to step S303：
In step S301, the user's portrait for multiple users that advertiser servers are sent is received；
In step s 302, it is drawn a portrait according to the user of multiple users and determines advertisement pushing message；
In step S303, advertisement pushing message is sent to advertiser servers, so that advertiser servers are based on extensively
Pushed information is accused to multiple user's advertisements.
Advertiser server is drawn a portrait by receiving the user of multiple users, and the feature of user can be fully understood, made
Advertiser has commercial audience user the rational right to know of comparison, then pointedly can actively provide advertisement pushing information, from
And make advertiser that can deeply participate in the dispensing of advertisement, optimize the dispensing of advertisement, improve the dispensing efficiency of advertisement.
In one embodiment, method further includes：
The advertisement bill that advertiser servers are sent is received, wherein, advertisement pushing information includes：Advertisement pushing strategy and wide
Accuse quotation.
The advertisement bill sent by receiving advertiser servers, advertisement bill is obtained convenient for advertiser server in real time,
In this way, the clearing reconciliation of advertiser and advertiser later can very precisely.
Technical scheme of the present invention is further described below in conjunction with Fig. 7：
As shown in fig. 7, a kind of advertisement push system is provided, including：
Commercial audience user (1)；
The server of advertiser side includes：Application server or media server (2), data query server (3), advertisement
Server (4), advertising strategy configuration server (5)；
Advertiser server (6,7,8).
The operation principle of advertisement push system shown in Fig. 7 will be introduced below：
Multiple commercial audience user (1) browsings or the content and data using application server or media server (2), and
User identifier or feature are sent to Advertisement Server (4)；
The advertisement that Advertisement Server (4) is inquired based on user identifier or feature combination user in data query server (3)
Data content, user's portrait is made for multiple commercial audience users (1) respectively, is then sent and is used to advertiser server (6,7,8)
It draws a portrait at family；
Advertiser server (6,7,8) is based respectively on user and draws a portrait to Advertisement Server (4) offer quotation；
The quotation that Advertisement Server (4) provides respectively according to advertiser server (6,7,8), target advertisement in therefrom selecting
It is main, it is assumed that, the server of middle target advertiser is advertiser server (6), then by advertiser's content push to audient user, together
Shi Tongzhi advertiser's acceptance of the bid information；
Advertiser server (6) is drawn a portrait based on user and formulates advertisement pushing strategy, and is sent to Advertisement Server (4), extensively
Server (4) is accused based on advertisement pushing strategy to corresponding commercial audience user (1) advertisement；
And if drawing a portrait without advertiser to aforementioned user provides quotation for advertisement, Advertisement Server (4) is using advertising strategy
The preconfigured fixed advertisement pushing strategy of configuration server (5) itself, to audient user's advertisement.
In this way, advertiser can get user's portrait of commercial audience, advertiser is made to have commercial audience user and is compared
Rational right to know, great convenience advertiser carry out quotation for advertisement adjustment and adjustment advertisement pushing strategy, while advertisement in real time
The clearing reconciliation of quotient and advertiser can very precisely.
As shown in figure 4, the present invention also provides a kind of advertisement pushing device, including：
Acquisition module 401 is configured as obtaining user's portrait of multiple users；
First sending module 402 is configured as user's portrait of multiple users being sent to advertiser server, to obtain
The advertisement pushing information that user portrait of the advertiser server based on multiple users is sent；
Pushing module 403 is configured as being based on advertisement pushing information to multiple user's advertisements.
As shown in figure 5, in one embodiment, the first sending module 402 can include：
Sending submodule 4021 is configured as user's portrait of multiple users being respectively sent to multiple advertiser's services
Device, to select acceptance of the bid server from multiple advertiser servers；
Receiving submodule 4022 is configured as receiving the advertisement that user portrait of the acceptance of the bid server based on multiple users is sent
Pushed information, wherein, advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
In one embodiment, sending submodule includes：
Receiving unit, be configured as by the user of multiple users portrait be respectively sent to multiple advertiser servers it
Afterwards, the quotation for advertisement of each self feed back of multiple advertiser servers is received；
Selecting unit is configured as the quotation for advertisement according to each self feed back of multiple advertiser servers, from multiple advertisers
Selection acceptance of the bid server in server.
In one embodiment, acquisition module includes：
Acquisition submodule is configured as obtaining the advertising service letter of the characteristic information of each user and each user in multiple users
Breath；
Submodule is generated, is configured as the characteristic information based on each user and the advertising service information of each user, generation is each
User's portrait of user.
In one embodiment, device further includes：
Second sending module is configured as sending advertisement bill to advertiser server.
As shown in fig. 6, the present invention also provides another advertisement pushing device, including：
First receiving module 601 is configured as receiving the user's portrait for multiple users that advertiser servers are sent；
Determining module 602, being configured as being drawn a portrait according to the user of multiple users determines advertisement pushing message；
Sending module 603 is configured as advertisement pushing message being sent to advertiser servers, so that advertiser servers
Based on advertisement pushing information to multiple user's advertisements.
In one embodiment, device further includes：
Second receiving module is configured as receiving the advertisement bill that advertiser servers are sent, wherein, advertisement pushing information
Including：Advertisement pushing strategy and quotation for advertisement.
About the device in above-described embodiment, wherein modules perform the concrete mode of operation in related this method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
Finally, the advertisement pushing device in the present invention is suitable for terminal device.For example, it may be mobile phone, computer,
Digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant
Deng.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The shape of computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (14)
1. a kind of advertisement sending method, for advertiser servers, which is characterized in that including：
Obtain user's portrait of multiple users；
User's portrait of the multiple user is sent to advertiser server, to obtain the advertiser server based on described
The advertisement pushing information that user's portrait of multiple users is sent；
Based on the advertisement pushing information to the multiple user's advertisement.
2. according to the method described in claim 1, it is characterized in that,
It is described that user's portrait of the multiple user is sent to advertiser server, it is based on obtaining the advertiser server
The advertisement pushing information that user's portrait of the multiple user is sent, including：
User's portrait of the multiple user is respectively sent to multiple advertiser servers, to be serviced from the multiple advertiser
Selection acceptance of the bid server in device；
The advertisement pushing information that user portrait of the acceptance of the bid server based on the multiple user is sent is received, wherein, it is described
Advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
3. according to the method described in claim 2, it is characterized in that,
User's portrait by the multiple user is respectively sent to multiple advertiser servers, with from the multiple advertiser
Selection acceptance of the bid server in server, including：
After the user of the multiple user portrait is respectively sent to the multiple advertiser server, receive the multiple
The quotation for advertisement of each self feed back of advertiser server；
According to the quotation for advertisement of each self feed back of the multiple advertiser server, institute is selected from the multiple advertiser server
State acceptance of the bid server.
4. according to the method described in claim 1, it is characterized in that,
The user's portrait for obtaining multiple users, including：
Obtain the characteristic information of each user and the advertising service information of each user in the multiple user；
The advertising service information of characteristic information and each user based on each user, the user for generating each user draw
Picture.
5. method according to any one of claim 1 to 4, which is characterized in that the method further includes：
Advertisement bill is sent to the advertiser server.
6. a kind of advertisement sending method, for advertiser server, which is characterized in that including：
Receive the user's portrait for multiple users that advertiser servers are sent；
It is drawn a portrait according to the user of the multiple user and determines advertisement pushing message；
The advertisement pushing message is sent to the advertiser servers, so that the advertiser servers are based on the advertisement
Pushed information is to the multiple user's advertisement.
7. according to the method described in claim 1, it is characterized in that, the method further includes：
The advertisement bill that the advertiser servers are sent is received, wherein, the advertisement pushing information includes：Advertisement pushing strategy
And quotation for advertisement.
8. a kind of advertisement pushing device, for advertiser servers, which is characterized in that including：
Acquisition module, for obtaining the user of multiple users portrait；
First sending module, it is described wide to obtain for the user of the multiple user portrait to be sent to advertiser server
Accuse the advertisement pushing information that user portrait of the master server based on the multiple user is sent；
Pushing module, for being based on the advertisement pushing information to the multiple user's advertisement.
9. device according to claim 8, which is characterized in that
First sending module includes：
Sending submodule, for the user of the multiple user portrait to be respectively sent to multiple advertiser servers, with from institute
State selection acceptance of the bid server in multiple advertiser servers；
Receiving submodule, the advertisement pushing sent for the user of the acceptance of the bid server based on the multiple user to be received to draw a portrait
Information, wherein, the advertisement pushing information includes：Advertisement pushing strategy and quotation for advertisement.
10. device according to claim 9, which is characterized in that
The sending submodule includes：
Receiving unit, for by the user of the multiple user portrait be respectively sent to the multiple advertiser server it
Afterwards, the quotation for advertisement of each self feed back of the multiple advertiser server is received；
Selecting unit, for the quotation for advertisement according to each self feed back of the multiple advertiser server, from the multiple advertiser
The acceptance of the bid server is selected in server.
11. device according to claim 8, which is characterized in that
The acquisition module includes：
Acquisition submodule, for obtaining the advertising service of the characteristic information of each user and each user in the multiple user letter
Breath；
Submodule is generated, for the characteristic information based on each user and the advertising service information of each user, generates institute
State user's portrait of each user.
12. the device according to any one of claim 8 to 11, which is characterized in that described device further includes：
Second sending module, for sending advertisement bill to the advertiser server.
13. a kind of advertisement pushing device, for advertiser server, which is characterized in that including：
First receiving module, for receiving user's portrait of multiple users of advertiser servers transmission；
Determining module determines advertisement pushing message for drawing a portrait according to the user of the multiple user；
Sending module, for the advertisement pushing message to be sent to the advertiser servers, so that the advertiser services
Device is based on the advertisement pushing information to the multiple user's advertisement.
14. device according to claim 13, which is characterized in that described device further includes：
Second receiving module, for receiving the advertisement bill that the advertiser servers are sent, wherein, the advertisement pushing information
Including：Advertisement pushing strategy and quotation for advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810074278.1A CN108198000A (en) | 2018-01-25 | 2018-01-25 | Advertisement sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810074278.1A CN108198000A (en) | 2018-01-25 | 2018-01-25 | Advertisement sending method and device |
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| Publication Number | Publication Date |
|---|---|
| CN108198000A true CN108198000A (en) | 2018-06-22 |
Family
ID=62590705
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810074278.1A Pending CN108198000A (en) | 2018-01-25 | 2018-01-25 | Advertisement sending method and device |
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| CN (1) | CN108198000A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| CN109146572A (en) * | 2018-09-05 | 2019-01-04 | 成都莲荷广告传媒有限公司 | A kind of advertisement delivery system, method, apparatus, computer equipment and storage medium |
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| CN114693323A (en) * | 2020-12-29 | 2022-07-01 | 华为技术有限公司 | Advertisement recommendation method, advertisement platform and storage medium |
| CN116805255A (en) * | 2023-06-05 | 2023-09-26 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
| CN116805255B (en) * | 2023-06-05 | 2024-04-23 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
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