CN108008886B - Method, device and system for outputting advertisement on display screen - Google Patents
Method, device and system for outputting advertisement on display screen Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
- G06F3/04886—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/22—Details of telephonic subscriber devices including a touch pad, a touch sensor or a touch detector
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Abstract
The invention provides a method, a device and a system for outputting advertisements on a display screen, and relates to the technical field of advertisement information display. A method of outputting advertisements on a display screen, comprising the steps of: collecting sliding operation information of a user on a display screen; the current page on the display screen enters a reduced state, and meanwhile, the advertisement information is output on the display screen; and triggering the opening of a new page under the condition that the page is reduced to a preset threshold value. The invention enriches the advertisement display mode and increases the interest of advertisement display.
Description
Technical Field
The invention relates to the technical field of advertisement information display.
Background
With the popularization of mobile terminals, mobile internet terminals such as smart phones are owned by more and more people. The mobile phone brings great convenience to daily life and work of people. The mobile phone advertisement refers to an advertisement form using a mobile phone as a medium. The application value of the mobile phone as a novel medium is increasingly highlighted. The mobile phone media has incomparable advantages of other media, has the widest coverage population and lower transmission cost, can be used most conveniently in the fragmentary time of people, and can transmit information very quickly.
Various multimedia forms are fully applied to the mobile phone, and a larger play space is provided for advertisers. At present, the biggest defects of the mobile terminal are that the screen is small and the display content is limited; the method is mainly characterized in that almost all mobile terminals are provided with touch screens. The advertisement forms adopted by the current mobile internet terminal are all displayed on a terminal screen directly when a user browses information, the advertisement display mode is single, the characteristic that the mobile terminal is a touch screen is not utilized, the advertisement display is not flexible enough, and the user experience is influenced.
Disclosure of Invention
The invention aims to: the defects of the prior art are overcome, and a method, a device and a system for outputting advertisements on a display screen are provided. The invention enriches the advertisement display mode and increases the interest of advertisement display.
In order to achieve the above object, the present invention provides the following technical solutions:
a method of outputting advertisements on a display screen, comprising the steps of: collecting sliding operation information of a user on a display screen; the current page on the display screen enters a reduced state, and meanwhile, the advertisement information is output on the display screen; and triggering the opening of a new page under the condition that the page is reduced to a preset threshold value.
Further, the advertisement information is output in the area uncovered by the current page.
And, another method of outputting an advertisement on a display screen, comprising the steps of: collecting sliding operation information of a user on a display screen; the transparency of the current page on the display screen is increased according to a preset mode, and meanwhile, advertisement information is output on the display screen; and triggering the opening of a new page under the condition that the transparency of the page is changed to a preset threshold value.
Further, the advertisement information includes text, pictures, streaming media, and/or combinations thereof.
Further, the user performs a sliding operation on the display screen through the conductive body, which is a finger of the user or a touch pen or a conductive stylus.
Furthermore, the sliding operation direction of the user is collected, and different advertisement information is output according to different sliding operation directions.
Further, after the new page is triggered to be opened, the advertisement information disappears from the display screen.
Further, the advertisement information is an advertisement requested to an advertisement server through a wireless data network, and the advertisement server selects an advertisement to be played based on a predetermined advertisement parameter and transmits the advertisement to a terminal where a display screen is located through the wireless data network.
Further, the advertisement server selects the advertisement to be played according to the current page information, the terminal information and/or the user information.
The invention also provides a device for outputting the advertisement on the display screen, which comprises the following structures:
the information acquisition unit is used for acquiring sliding operation information of a user on the display screen;
the zooming-out triggering unit is connected with the information acquisition unit and is used for triggering the current page on the display screen to enter a zooming-out state and outputting advertisement information on the display screen;
and the opening object opening unit is connected with the reduction triggering unit and is used for triggering the opening of a new page under the condition that the page is zoomed to a preset threshold value.
And, another apparatus for outputting an advertisement on a display screen, comprising the following structures:
the information acquisition unit is used for acquiring sliding operation information of a user on the display screen;
the transparency adjusting unit is connected with the information acquisition unit and used for triggering the transparency of the current page on the display screen to be increased according to a preset mode and outputting advertisement information on the display screen;
and the opening object opening unit is connected with the transparency adjusting unit and used for triggering the opening of a new page under the condition that the transparency of the page is changed to a preset threshold value.
The invention also provides a system for outputting advertisements on a display screen, the system comprising a user terminal and a server in communication connection,
the user terminal is used for collecting sliding operation information of a user on the display screen and sending the collected information to the server;
the server is used for triggering the current page on the display screen to enter a reduction state according to the sliding operation message and outputting advertisement information to the display screen; or triggering the transparency of the current page on the display screen to be increased according to the sliding operation message in a preset mode, and outputting advertisement information on the display screen;
the server is further used for triggering the opening of a new page under the condition that the page is zoomed to a preset threshold value or the transparency of the page is changed to the preset threshold value.
Due to the adoption of the technical scheme, compared with the prior art, the invention has the following advantages and positive effects as examples: triggering the current page to reduce or increase the transparency according to the sliding operation message of the user on the display screen, and outputting advertisement information on the display screen; and when the page is reduced to a preset threshold value or the transparency is increased to the preset threshold value, a new page can be triggered to be opened. Therefore, the advertisement display mode is enriched, the interest of advertisement display is increased, the influence of directly displaying the advertisement on the page on the user is reduced, and the user experience is improved.
Drawings
Fig. 1 is a flowchart of a method for outputting an advertisement on a display screen according to an embodiment of the present invention.
Fig. 2 is a flowchart of another method for outputting an advertisement on a display screen according to an embodiment of the present invention.
Fig. 3 to 8 are diagrams illustrating an operation example of outputting an advertisement according to an embodiment of the present invention.
Fig. 9 is a block diagram of an apparatus for outputting an advertisement on a display screen according to an embodiment of the present invention.
Fig. 10 is a block diagram of another apparatus for outputting an advertisement on a display screen according to an embodiment of the present invention.
Fig. 11 is a block diagram of a system for outputting an advertisement on a display screen according to an embodiment of the present invention.
Description of reference numerals:
a finger 100;
the device 300, an information acquisition unit 310, a reduction trigger unit 320 and an opening object opening unit 330;
the apparatus 300 ', the information collecting unit 310', the transparency adjusting unit 320 ', the opening object opening unit 330';
a system 400; a user terminal 410, a touch display screen 411 and a terminal wireless transceiving unit 412; server 420, server radio transmitting/receiving section 421, information processing section 422, and open object opening section 423.
Detailed Description
The following provides a method, an apparatus and a system for outputting an advertisement on a display screen according to the present invention with reference to the accompanying drawings and embodiments. It should be noted that technical features or combinations of technical features described in the following embodiments should not be considered as being isolated, and they may be combined with each other to achieve better technical effects. In the drawings of the embodiments described below, the same reference numerals appearing in the respective drawings denote the same features or components, and may be applied to different embodiments. Thus, once an item is defined in one drawing, it need not be further discussed in subsequent drawings.
It should be noted that the structures, proportions, sizes, and other dimensions shown in the drawings and described in the specification are only for the purpose of understanding and reading the present disclosure, and are not intended to limit the scope of the invention, which is defined by the claims, and any modifications of the structures, changes in the proportions and adjustments of the sizes and other dimensions, should be construed as falling within the scope of the invention unless the function and objectives of the invention are affected. The scope of the preferred embodiments of the present invention includes additional implementations in which functions may be executed out of order from that described or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present invention.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate. In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
Examples
Referring to fig. 1, a method for outputting an advertisement on a display screen includes the steps of:
and S110, collecting sliding operation messages of the user on the display screen.
And S120, the current page on the display screen enters a reduced state, and meanwhile, the advertisement information is output on the display screen.
And S130, under the condition that the page is reduced to a preset threshold value, triggering a new page to be opened.
The display screen may be any suitable touch display screen, such as a capacitive touch screen display screen. Capacitive touch screen displays typically include a display device and a touch sensitive overlay in the form of a capacitive touch sensitive overlay.
The capacitive touch sensitive overlay may comprise a plurality of layers stacked and secured to the display device via a suitable optically clear adhesive. In general, for example, the layers can include a substrate secured to the display device by a suitable adhesive, a ground shield layer, a battery layer, a pair of capacitive touch sensor layers separated by the substrate or other battery layer, and a cover layer secured to the second capacitive touch sensor layer by a suitable adhesive. The capacitive touch sensor layer can be any suitable material, for example, patterned Indium Tin Oxide (ITO).
Each touch sensor layer includes an electrode layer, each electrode layer having a plurality of spaced apart transparent electrodes. The electrodes may be patterned vapor deposited ITO layers or ITO elements. For example, the electrodes may be arranged as an array of spaced rows and columns. The touch sensor layers/electrode layers are each associated with coordinates (e.g., x or y) in a coordinate system for mapping a location on the touch screen display, for example, in cartesian coordinates (e.g., x and y axis coordinates). The intersection of rows and columns in an electrode may identify a pixel element defined in terms of (x, y) position values, which form the basis of a coordinate system.
Each touch sensor layer can provide signals to an associated controller that represent respective x and y coordinates of the touch screen display screen. That is, the signal generated by one of the touch sensor layers provides the x position and the signal generated by the other of the touch sensor layers provides the y position.
Electrodes in the touch sensor layer/electrode layer respond to changes in the electric field caused by the electrical conductors in the vicinity of the electrodes. In this embodiment, a user may perform a touch operation on the display screen through the conductive body, which is a finger of the user or a touch pen or a conductive stylus.
When a conductive body is adjacent to or in contact with the touch sensitive overlay, the conductive body draws some of the charge off the electrode and reduces its capacitance. A controller associated with the display screen receives signals from the touch sensor layer of the touch sensitive overlay to detect a contact area of the touch input by determining a change in capacitance that exceeds a predetermined threshold. The aforementioned touching of the sliding action message can also be detected by determining a change in capacitance that exceeds a predetermined threshold when the conductive body is displaced on or adjacent to the touch sensitive overlay.
It should be noted that although a specific embodiment of the touch display screen has been described, the touch display screen of the present invention includes, but is not limited to: a capacitive touch screen, a resistive touch screen, a Surface Acoustic Wave (SAW) touch screen, an embedded photocell touch screen, an Infrared (IR) touch screen, a strain gauge based touch screen, an optical imaging touch screen, a diffuse signal technology touch screen, an acoustic pulse wave recognition touch screen, or a frustrated total internal reflection touch screen. The type of touch screen technology used in any given embodiment will depend on the particular application and requirements.
According to the sliding operation, the current page on the display screen is triggered to enter a reduced state, and meanwhile, the advertisement information is output on the display screen. The advertisement information may include text, pictures or streaming media, or a combination of a plurality of them.
In this embodiment, the advertisement information is an advertisement requested from an advertisement server via a wireless data network, and the advertisement server selects an advertisement to be played based on a predetermined advertisement parameter and transmits the selected advertisement to a terminal where a display screen is located via the wireless data network. Preferably, the advertisement server selects an advertisement to be played according to the current page information, the terminal information and/or the user information.
In consideration of the advertisement display effect, in this embodiment, the advertisement information is output in an area not covered by the current page, so as to reduce mutual interference between the advertisement information output on the display screen and the current page.
And triggering the opening of a new page under the condition that the page is reduced to a preset threshold value. The preset threshold may be set to one tenth of the initial page size, by way of example and not limitation. Namely, when the current page is gradually reduced to one tenth of the initial page, the new page is triggered to be opened. In this embodiment, after the new page is triggered to be opened, the advertisement information also disappears from the display screen, so that the user does not influence the viewing of the new page information.
The current page is in a reduced state, preferably a continuously reduced state. The continuous reduction state refers to an output state in which the content of the current page is continuously reduced. Preferably, after the current page is in a reduced state, the page is reduced at a fixed reduction rate. It should be noted that the above-mentioned reduction state may also be discontinuous, for example, the reduction state may be gradually reduced at time intervals that can be observed by human eyes, specifically, the reduction state may be doubled every 1 second.
After the current page is in the reduced state, for example, the page may be reduced by using a center point of the page as a reference point, or by using an initial edge point of the page (an edge point when the page does not enter the reduced state) as a reference point.
In this embodiment, the advertisement information may also be associated with a sliding party of a sliding operation of the user. Specifically, the advertisement information with different contents is corresponding to different sliding paths; and collecting the sliding operation direction of the user, and outputting different advertisement information according to different sliding operation directions. For example, and without limitation, when the user performs a sliding operation of sliding to the left, the currently displayed picture enters a zoom-out state, and a milk advertisement is output on the display screen; when the user executes the sliding operation of sliding to the right, the currently displayed picture enters a zoom-out state, and meanwhile, the cola advertisement is output on the display screen. According to the difference of the sliding direction, the opened new page can be a previous page of the current page or a later page of the current page.
Preferably, according to the zooming-out process of the current page, the advertisement on the display screen can present dynamic effects: for example, but not limited to, adjusting the position of the advertisement on the display screen, or gradually enlarging the displayed advertisement from the initial size, or increasing the number of the output advertisements, or limiting the output time of each advertisement to 2 seconds, and changing the output time of other advertisements when the output time exceeds 2 seconds. By the method, the advertisement display effect can be further enriched.
In consideration of subjective feelings of the user viewing the advertisement, in this embodiment, in the process of outputting the advertisement on the display screen, if it is acquired that the user triggers the touch operation of the display screen again, the step S120 is ended, the reduced state of the current page is no longer presented to the user, the advertisement is stopped being output, and a new page is directly opened to the user.
Referring to fig. 2, another method for outputting an advertisement on a display screen is provided for another embodiment of the present invention.
The method comprises the following steps:
and S210, collecting sliding operation information of the user on the display screen.
S220, the transparency of the current page on the display screen is increased according to a preset mode, and meanwhile, the advertisement information is output on the display screen.
And S230, triggering a new page to be opened under the condition that the transparency of the page is changed to a preset threshold value.
The method also triggers the current page to change based on the sliding operation of the user and triggers the display screen to output the advertisement, and the method is characterized in that: according to the sliding operation of the user, the transparency of the current page on the display screen is triggered to be increased according to a preset mode, and meanwhile, the advertisement information is output on the display screen. As the transparency of the current page becomes gradually higher, the display effect of the current page information becomes weaker, and the advertisement information on the display screen can be highlighted.
When the transparency of the aforementioned page changes to a preset threshold value, for example, when the transparency changes to 100%, which is equivalent to that the current page disappears from the display, a new page may be triggered to open. Of course, the preset threshold may also be other values, such as 80% transparency, which should not be taken as a limitation of the present invention.
In this embodiment, the advertisement information may also be an advertisement requested from an advertisement server through a wireless data network, and the advertisement server selects an advertisement to be played based on a predetermined advertisement parameter and transmits the selected advertisement to a terminal where the display screen is located through the wireless data network. Preferably, the advertisement server selects an advertisement to be played according to the current page information, the terminal information and/or the user information.
Other technical features can be referred to the description in the previous embodiment and are not described again.
The manner in which the advertisement is output on the display screen is described below in conjunction with fig. 3-8.
Referring to fig. 3, a user views information through a user terminal 200 carried with the user, where the user terminal 200 may be a mobile phone, a tablet computer, an electronic book reader, or other various intelligent mobile terminals, and has a touch display screen. In this embodiment, the user in fig. 3 is viewing the news provided on the mobile phone application ". x news" through the mobile phone. After the user starts the APP of "news", the user terminal outputs the user interface 210 through the touch display screen, and the titles and summaries of various news messages are presented in the user interface 210.
The user clicks on one of the news items, and the user interface 210 outputs detailed information of the news item, as shown in fig. 4. The user views the current page 220 and slides the touch screen with a finger to turn the page when necessary to continue browsing candidate information.
Referring to fig. 5, when the user's finger 100 touches and slides the display screen, the display information triggering the display screen changes: referring to FIG. 6, a current page 220 on the display screen enters a zoomed-out state while an advertisement 230 is output on the display screen. The advertisement is illustrated in fig. 6 as combined information of a picture and a text, and specifically, it may also be one or more of a text, a picture, or streaming media information. Preferably, the output advertising information is related to the subject matter of the user's current page 220, such as advertising information related to a Barbie doll or advertising information related to girl's clothing may be displayed in FIG. 6.
Referring to FIG. 7, as the current page 220 continues to shrink, the advertisement 230 output on the display screen may also change position, and/or gradually zoom in; in the case that the page is reduced to the preset threshold, the new page 240 may be triggered to open. Referring to fig. 8, the new page 240 is the content of the previous page 220 that is next to the current page according to the sliding operation of the left slide in fig. 5.
Referring to fig. 9, there is provided an apparatus for outputting an advertisement on a display screen according to another embodiment of the present invention.
The apparatus 300 comprises the following structure:
an information collecting unit 310, configured to collect a sliding operation message of a user on a display screen;
the zooming-out triggering unit 320 is connected with the information acquisition unit 310 and is used for triggering the current page on the display screen to enter a zooming-out state and outputting advertisement information on the display screen;
the open object opening unit 330 is connected to the zoom-out triggering unit 320, and is configured to trigger opening of a new page when the page is zoomed in or zoomed out to a preset threshold.
In this embodiment, the display screen may be any suitable touch display screen, such as a capacitive touch screen display screen. The information collecting unit 310 may include a touch-sensitive overlay, a controller, and a processor of the controller may be a microprocessor.
The touch sensitive overlay takes the form of a capacitive touch sensitive overlay. The capacitive touch sensitive overlay may comprise a plurality of layers stacked and secured to the display device via a suitable optically clear adhesive. Commonly used, layers may include, for example, a substrate secured to the display device by a suitable adhesive, a ground shield layer, a battery layer, a pair of capacitive touch sensor layers separated by the substrate or other battery layer, and a cover layer secured to the second capacitive touch sensor layer by a suitable adhesive. The capacitive touch sensor layer can be any suitable material, for example, patterned Indium Tin Oxide (ITO).
Each touch sensor layer includes an electrode layer, each electrode layer having a plurality of spaced apart transparent electrodes. The electrodes may be patterned vapor deposited ITO layers or ITO elements. For example, the electrodes may be arranged as an array of spaced rows and columns. The touch sensor layers/electrode layers are each associated with coordinates (e.g., x or y) in a coordinate system for mapping a location on the touch screen display, for example, in cartesian coordinates (e.g., x and y axis coordinates). The intersection of rows and columns in an electrode may identify a pixel element defined in terms of (x, y) position values, which form the basis of a coordinate system. Each touch sensor layer can provide signals to an associated controller that represent respective x and y coordinates of the touch screen display screen. That is, the signal generated by one of the touch sensor layers provides the x position and the signal generated by the other of the touch sensor layers provides the y position.
Electrodes in the touch sensor layer/electrode layer respond to changes in the electric field caused by the electrical conductors in the vicinity of the electrodes. In this embodiment, a user may perform a touch operation on the display screen through the conductive body, which is a finger of the user or a touch pen or a conductive stylus.
When a conductive body is adjacent to or in contact with the touch sensitive overlay, the conductive body draws some of the charge off the electrode and reduces its capacitance. A controller associated with the display screen receives signals from the touch sensor layer of the touch sensitive overlay to detect a contact area of the touch input by determining a change in capacitance that exceeds a predetermined threshold. The aforementioned touching of the sliding action message can also be detected by determining a change in capacitance that exceeds a predetermined threshold when the conductive body is displaced on or adjacent to the touch sensitive overlay.
The display screen associated controller may receive signals from the touch sensor layer of the touch sensitive overlay to determine various attributes of touch input on the touch screen display screen. Such as the touch location, the sliding direction of the touch, etc.
The zooming-out triggering unit 320 can trigger the current page on the display screen to enter a zooming-out state according to the sliding operation message, and trigger the advertisement information to be output on the display screen. The advertisement information may include text, pictures or streaming media, or a combination of a plurality of them.
The open object opening unit 330 is capable of triggering a new page to open, for example, triggering a next page of the current page to open, when the previous page is zoomed to a preset threshold.
Other technical features can be referred to the description in the previous embodiment and are not repeated.
Referring to fig. 10, another apparatus for outputting an advertisement on a display screen is provided as another embodiment of the present invention.
The device 300' includes the following structure:
an information collecting unit 310' for collecting a sliding operation message of a user on a display screen;
the transparency adjusting unit 320 'is connected with the information collecting unit 310' and used for triggering the transparency of the current page on the display screen to be increased according to a preset mode and outputting advertisement information on the display screen;
the opening object opening unit 330 'is connected to the transparency adjusting unit 320' and is used for triggering the opening of a new page when the transparency of the page changes to a preset threshold.
The device can also trigger the current page to change based on the sliding operation of the user and trigger the display screen to output the advertisement, and the difference from the previous embodiment is that: according to the sliding operation of the user, the transparency of the current page on the display screen is triggered to be increased in a preset mode through the transparency adjusting unit 320', and meanwhile, the advertisement information is triggered to be output on the display screen. As the transparency of the current page becomes gradually higher, the display effect of the current page information becomes weaker, and the advertisement information on the display screen can be highlighted.
When the transparency of the aforementioned page changes to a preset threshold value, for example, when the transparency changes to 100%, which is equivalent to that the current page disappears from the display, a new page may be triggered to open. Of course, the preset threshold may also be other values, such as 80% transparency, which should not be taken as a limitation of the present invention.
Other technical features can be referred to the description in the previous embodiment and are not repeated.
Referring to fig. 11, a system for outputting advertisements on a display screen is provided for another embodiment of the present invention.
The system 400 includes a user terminal 410 and a server 420 communicatively coupled via a network.
The network may include a private local area network, a metropolitan area network, a wide area network, the public internet, and combinations thereof, and may include a virtual network formed using any of the above networks, alone or in combination.
The user terminal 410 is configured to collect a sliding operation message of a user on a display screen, and send the collected message to the server 420.
Specifically, the user terminal 410 may include a touch screen 411 and a terminal wireless transceiver unit 412, which are communicatively connected.
The touch display screen 411 can collect a sliding operation message of the user on the display screen of the terminal and then transmit the sliding operation message to the server 420 through the terminal wireless transceiving unit 412.
The server 420 is configured to trigger the current page on the display screen to enter a reduced state according to the sliding operation message, and output advertisement information to the display screen; or triggering the transparency of the current page on the display screen to be increased according to the sliding operation message in a preset mode, and outputting advertisement information on the display screen;
the server 420 is further configured to trigger the new page to be opened when the page is zoomed to a preset threshold or the transparency of the page is changed to a preset threshold.
Specifically, the server 420 may include a server wireless transceiver 421, an information processing unit 422, and an open object opening unit 423 that are communicatively connected.
The server wtru 421 is configured to perform information transmission with the ue 410.
The information processing unit 422 can trigger the current page on the display screen to enter a reduced state according to the received sliding operation message, and output advertisement information to the display screen. Or according to the received sliding operation message, triggering the transparency of the current page on the display screen to be increased according to a preset mode, and simultaneously outputting the advertisement information on the display screen.
The open object opening unit 423 may trigger opening of a new page when the page is zoomed to a preset threshold or the transparency of the page is changed to the preset threshold.
In this embodiment, the user terminal is a two-way communication device having at least data communication capabilities and possibly also voice communication capabilities, as well as the capability to communicate with other computer systems via, for example, the internet. Depending on the functionality provided by the user terminal, in embodiments it may be a data communication device, a multimode communication device configured for both data and voice communication, a smart phone, mobile phone or PDA (personal digital assistant) supporting wireless communication, or a computer system with a wireless modem. Specifically, the user terminal may include a controller, a communication unit performing a communication function, and a touch display screen as a viewing area. Of course, other hardware units such as flash memory, microphones, control keys, etc. and software applications such as web browsers, media players, etc. may also be included; the touch-sensitive input surface/cover of the touch display screen may further include a protective lens or a transparent protective material, and the above structure may be provided by referring to the prior art, and will not be described herein again.
Other technical features can be referred to the description in the previous embodiment and are not repeated.
In the above description, although all components of aspects of the present disclosure may be construed as assembled or operatively connected as one unit or module, the present disclosure is not intended to limit itself to these aspects. Rather, the various components may be selectively and operatively combined in any number within the intended scope of the present disclosure. Each of these components may also be implemented in hardware itself, while the various components may be partially or selectively combined in general and implemented as a computer program having program modules for performing the functions of the hardware equivalents. Codes or code segments to construct such a program can be easily derived by those skilled in the art. Such a computer program may be stored in a computer readable medium, which may be executed to implement aspects of the present disclosure. The computer readable medium may include a magnetic recording medium, an optical recording medium, and a carrier wave medium.
In addition, terms like "comprising," "including," and "having" should be interpreted as inclusive or open-ended, rather than exclusive or closed-ended, by default, unless explicitly defined to the contrary. All technical, scientific, or other terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs unless defined otherwise. Common terms found in dictionaries should not be interpreted too ideally or too realistically in the context of related art documents unless the present disclosure expressly limits them to that.
While exemplary aspects of the present disclosure have been described for illustrative purposes, those skilled in the art will appreciate that the foregoing description is by way of description of the preferred embodiments of the present disclosure only, and is not intended to limit the scope of the present disclosure in any way, which includes additional implementations in which functions may be performed out of the order illustrated or discussed. Any changes and modifications of the present invention based on the above disclosure will be within the scope of the appended claims.
Claims (8)
1. A method of outputting an advertisement on a display screen, comprising the steps of:
collecting sliding operation information of a user on a display screen;
the current page on the display screen enters a reduced state, and meanwhile, the advertisement information is output on the display screen;
under the condition that the page is reduced to a preset threshold value, triggering a new page to be opened;
the advertisement information is output in an area uncovered by the current page; according to the reduction process of the current page, adjusting the position of the advertisement output on the display screen or adjusting the displayed advertisement to be gradually enlarged from the initial size or increasing the number of the advertisements output on the display screen;
for different sliding paths, corresponding advertisement information with different contents; and collecting the sliding operation direction of the user, and outputting different advertisement information according to different sliding operation directions.
2. The method of claim 1, wherein: the advertising information includes text, pictures, streaming media, and/or combinations thereof.
3. The method of claim 1, wherein: the user performs a sliding operation on the display screen through the conductive body, which is a finger of the user or a touch pen or a conductive stylus.
4. The method of claim 1, wherein: and after the new page is triggered to be opened, the advertisement information disappears from the display screen.
5. The method of claim 1, wherein: the advertisement information is an advertisement requested to an advertisement server through a wireless data network, and the advertisement server selects the advertisement to be played based on the preset advertisement parameters and transmits the advertisement to the terminal where the display screen is located through the wireless data network.
6. The method of claim 5, wherein: and the advertisement server selects the advertisement to be played according to the current page information, the terminal information and/or the user information.
7. An apparatus for outputting an advertisement on a display screen, comprising the structure of:
the information acquisition unit is used for acquiring sliding operation information of a user on the display screen;
the zooming-out triggering unit is connected with the information acquisition unit and is used for triggering the current page on the display screen to enter a zooming-out state and outputting advertisement information on the display screen;
the starting object opening unit is connected with the reduction triggering unit and used for triggering the opening of a new page under the condition that the page is zoomed to a preset threshold value;
the advertisement information is output in an area uncovered by the current page; according to the reduction process of the current page, adjusting the position of the advertisement output on the display screen or adjusting the displayed advertisement to be gradually enlarged from the initial size or increasing the number of the advertisements output on the display screen;
for different sliding paths, corresponding advertisement information with different contents; and collecting the sliding operation direction of the user, and outputting different advertisement information according to different sliding operation directions.
8. A system for outputting advertisements on a display screen, comprising: the system comprises a user terminal and a server which are connected in communication,
the user terminal is used for collecting sliding operation information of a user on the display screen and sending the collected information to the server;
the server is used for triggering the current page on the display screen to enter a reduction state according to the sliding operation message and outputting advertisement information to the display screen;
the server is further used for triggering a new page to be opened under the condition that the page is zoomed to a preset threshold value;
the advertisement information is output in an area uncovered by the current page; according to the reduction process of the current page, adjusting the position of the advertisement output on the display screen or adjusting the displayed advertisement to be gradually enlarged from the initial size or increasing the number of the advertisements output on the display screen;
for different sliding paths, corresponding advertisement information with different contents; and collecting the sliding operation direction of the user, and outputting different advertisement information according to different sliding operation directions.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109858962B (en) * | 2019-01-23 | 2023-04-07 | 掌阅科技股份有限公司 | Advertisement display method based on electronic book and electronic equipment |
| CN111667313A (en) * | 2020-06-08 | 2020-09-15 | 上海极链网络科技有限公司 | Advertisement display method and device, client device and storage medium |
| CN112819536B (en) * | 2021-02-01 | 2023-09-01 | 北京奇艺世纪科技有限公司 | Method, device, computer equipment and storage medium for displaying effect advertisement |
| CN113626127B (en) * | 2021-08-20 | 2024-09-13 | 广州酷狗计算机科技有限公司 | Content item display method, device, terminal and storage medium |
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