CN107888703B - Information push method, device, server and readable storage medium - Google Patents

Abstract

the embodiment of the application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and relates to the technical field of information. The method comprises the following steps: acquiring a push request sent by a client, wherein the push request comprises an account of a current login client; acquiring first push content according to a pre-stored advertisement push resource list; acquiring second push content according to a pre-stored personal push resource list corresponding to the account; the first push content and the second push content are sent to the client, the client is instructed to display the display content corresponding to the first push content at a first preset position of a preset interface, and the display content corresponding to the second push content is displayed at a second preset position of the preset interface. The displayed push content is partially from the advertisement, and the other part is from the personal push resource list, but not the content in the single push advertisement list, so that the singleness of the push content is avoided, and the user experience degree is improved.

Description

Information push method, device, server and readable storage medium

technical field

The present application relates to the field of information technology, and more particularly, to an information push method, device, server, and readable storage medium.

Background technique

When the user opens the client of the community or application center, some applications will be pushed to the user on the corresponding page or position of the client, in order to improve the user utilization rate of the client. However, the currently pushed applications for users are too single and cannot meet the individual needs of users.

SUMMARY OF THE INVENTION

The present application proposes an information push method, device, server and readable storage medium to improve the above-mentioned defects.

In a first aspect, an embodiment of the present application provides an information push method, including: acquiring a push request sent by a client, where the push request includes an account currently logged in to the client; a push content; obtain a second push content according to a pre-stored list of personal push resources corresponding to the account; send the first push content and the second push content to the client, instructing the client to Display content corresponding to the first push content is displayed at a first preset position of the preset interface, and display content corresponding to the second push content is displayed at a second preset position of the preset interface.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: a first obtaining unit, a second obtaining unit, a third obtaining unit, and a pushing unit. The first obtaining unit is configured to obtain a push request sent by a client, where the push request includes an account currently logged in to the client. The second obtaining unit is configured to obtain the first push content according to the pre-stored list of advertisement push resources. The third obtaining unit is configured to obtain the second push content according to the pre-stored list of personal push resources corresponding to the account. a push unit, configured to send the first push content and the second push content to the client, and instruct the client to display a display corresponding to the first push content at a first preset position on a preset interface content, and display content corresponding to the second push content at a second preset position of the preset interface.

In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled to the processor. The memory stores an instruction, and when the instruction is executed by the processor, causes the processor to perform the following operations: obtain a push request sent by the client, the push request includes an account currently logged in to the client; The stored advertisement push resource list, obtain the first push content; according to the pre-stored personal push resource list corresponding to the account, obtain the second push content; send the first push content and the second push content to the A client, instructing the client to display the display content corresponding to the first push content at a first preset position of the preset interface, and to display the second content at a second preset position of the preset interface Display content corresponding to the push content.

In a fourth aspect, an embodiment of the present application further provides a readable storage medium, where the readable storage medium stores program codes executable by a processor in a computer. The readable storage medium includes a plurality of instructions, the program code plurality of instructions configured to cause the processor to perform the above-described method.

In the information push method, device, server, and readable storage medium provided by the embodiments of the present application, after a push request is obtained, the first push content is obtained from a pre-stored list of advertisement push resources, and a personal push resource corresponding to the account is obtained. list, obtain the second push content, send the first push content and the second push content to the client, so as to display the corresponding first push content at the first preset position of the preset interface of the client Displaying content, and displaying display content corresponding to the second push content at a second preset position of the preset interface. Therefore, part of the displayed push content comes from advertisements, and the other part comes from the personal push resource list, instead of the content in a single push advertisement list, which avoids the singleness of push content and improves user experience.

Other features and advantages of the embodiments of the present application will be set forth in the description that follows, and in part will be apparent from the description, or learned by practice of the embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description, claims, and drawings.

Description of drawings

In order to illustrate the technical solutions in the embodiments of the present application more clearly, the following briefly introduces the drawings that are used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can also be obtained from these drawings without creative effort.

FIG. 1 shows an application scenario diagram of the information push method and device provided by the embodiments of the present application;

FIG. 2 shows a schematic diagram of a card display interface provided by an embodiment of the present application;

Fig. 3 shows the method flow chart of the information pushing method provided by the embodiment of the present application;

FIG. 4 shows a schematic diagram of a card display interface provided by another embodiment of the present application;

Fig. 5 shows the module block diagram of the information pushing apparatus provided by the embodiment of the present application;

FIG. 6 shows a module block diagram of a server provided by an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. The components of the embodiments of the present application generally described and illustrated in the drawings herein may be arranged and designed in a variety of different configurations. Thus, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the application as claimed, but is merely representative of selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without creative work fall within the protection scope of the present application.

It should be noted that like numerals and letters refer to like items in the following figures, so once an item is defined in one figure, it does not require further definition and explanation in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance.

Referring to FIG. 1 , an application scenario diagram of the information push method and apparatus provided by the embodiments of the present application is shown. As shown in FIG. 1 , the user terminal 1 and the server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction.

In this embodiment of the present application, the user terminal 1 may be a mobile terminal device, for example, may include a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.

In some embodiments, the client is installed in the user terminal 1 , for example, it may be an application program installed in the user terminal 1 . If the user logs in through the account at the client, all the information corresponding to the account can be stored in the storage space of the server 2 . Server 2 can be a single server, a server cluster, a local server, or a cloud server.

The client's card is pre-stored in the server, which needs to be bound to some interface or some keys and operations of the client. When the user opens a certain page or performs an operation, the card will be automatically pushed to the corresponding page of the client. Among them, the card is a content push display window, as shown in Figure 2, the display window indicated by A in Figure 2 is the card, and the card in Figure 2 is the button to be operated, that is, the application named "Kuishou" The correspondence of the "install" button of the program is also equivalent to that the card in Figure 2 corresponds to the operation of "installing the Kuaishou application". The card may include the identification, picture, content description, etc. of the application, and may also include some buttons. The user can click the buttons in the card to perform some operations such as installing and downloading the corresponding application. The purpose of this card is to push some content for users, so that users can download the content they are interested in in time.

However, the currently pushed applications for users are too single and cannot meet the individual needs of users. Therefore, in order to overcome the above technical defects, referring to FIG. 3 , an embodiment of the present application provides an information push method, which is used to improve the diversity of push content. In this embodiment, the server is used as the execution body to describe the implementation process of the method. Specifically, the method includes: S301 to S304.

S301: Acquire a push request sent by a client, where the push request includes an account currently logged in to the client.

The sending of the card request information by the client terminal may be that after the user logs in to the client terminal, the client terminal sends the card request information to the server at regular intervals to obtain the card content. It may also be the card request information sent based on the user's operation, specifically, after the user enters a certain interface, the client automatically sends the card request information. For example, when the user logs in, the user submits the user's account and password. After the server receives the account and password, and after successful verification, the client jumps to the user's homepage from the login interface, and then sends the card request information to server. Furthermore, it can be the card request information sent by the user after operating a certain content on the interface of the client. Specifically, when the user triggers an operation on the preset interface of the client, the object corresponding to the operation is the operation object. For example, if the user triggers the "install" button of "kuaishou" in Fig. 2, the operation object is "kuaishou". Then, after the user triggers the operation object, the card request information is sent.

S302: Acquire first push content according to a pre-stored list of advertisement push resources.

The list of advertisement resources includes a plurality of identifiers of the first application programs pushed through advertisements. For the specific address, there is one first application stored in the server, and the first application will be pushed to the page of the client in the form of an advertisement periodically or when it is detected that the user is browsing a certain page. As an implementation manner, the first application program is marked with an advertisement tag, which is used to indicate that the application program is pushed in an advertisement manner.

Specifically, among a plurality of identifiers of the first application programs, look for at least one identifier of the first application program that satisfies the first preset condition, and use the found identifier of the first application program as the first application program. push content. Wherein, the first application that satisfies the first preset condition may be the first application whose degree of attention is greater than the first preset value, and the other, the degree of attention may be at least one of the number of installations or the number of comments of the first application kind. Taking the degree of attention as the number of installations as an example, the first application that satisfies the first preset condition is to sort all the first applications in descending order of the number of installations, and select the top N first applications. program, where N is a positive integer greater than or equal to 1. In addition, the identifier of the first application may be the full name of the first application, or may be the abbreviation of the first application.

S303: Acquire second push content according to a pre-stored list of personal push resources corresponding to the account.

The personal push resource list refers to the recommendation list of the application corresponding to the account. Compared with the advertisement push resource list, the personal push resource list is a kind of directional recommendation. The personal resource list includes a plurality of identifiers of second applications determined based on the interest tags corresponding to the account, that is to say, if the second application in the personal push resource list is related to the interest tags corresponding to the account, it is Before acquiring the second push content of the stored personal push resource list corresponding to the account, the method further includes determining the personal resource list. Specifically, according to the pre-stored user data corresponding to the account, the interest tag corresponding to the account is obtained; in the preset correspondence between the tag and the application, a plurality of applications corresponding to the interest tag are searched; Among the searched multiple application programs, the application program whose attention degree satisfies the third preset condition is regarded as the second application program.

Wherein, the user data corresponding to the account may include operation data such as downloading, installing, updating, and uninstalling the application, as well as user information, where the user information includes information such as the user's gender, age, geographic location, etc. The request time corresponding to all the corresponding installation requests and the identifier of the application program corresponding to each installation request.

Then, in some embodiments, the method of obtaining the user interest tag is to search for the installation corresponding to the request time when the time interval between the request time and the current time is within a preset range among the request times of all installation requests corresponding to the account. The identifier of the corresponding application is requested, and the tag corresponding to the found identifier of the application is used as the interest tag. Specifically, the request time corresponding to the user's installation request can reflect the installation time of the user's installation of the application. After obtaining the installation times of all the installed or currently installed applications of the user, the time interval between each request time and the current time is obtained. . The current time may be the current system time. Then, the time interval between the time of each installed application and the current time is obtained, and thus, which applications are recently installed can be obtained. Then, the method of obtaining the request time in which the time interval between the request time and the current time is within the preset range is to sort the time intervals corresponding to all applications in ascending order, and obtain the top N time intervals. , where N is a positive integer. Then, the identifier of the application program corresponding to each of the acquired N time intervals is used as the identifier to be screened. In the pre-stored correspondence between the identifiers of the application programs and the tags, the tags corresponding to each of the identifiers to be screened are searched, and the tag with the largest number among the found tags is obtained as the interest tag.

As another implementation manner, the specific implementation of finding the identifier of the application program corresponding to the installation request corresponding to the request time corresponding to the time interval between the request time and the current time is within a preset range is: The intervals are sorted in ascending order, and the label with the highest ranking is obtained, and the label corresponding to the label is the interest label.

It should be noted that the above-mentioned interest tag may be a category corresponding to an application.

In other embodiments, the user data includes a user operation record, and the acquiring the interest tag corresponding to the account according to the pre-stored user data corresponding to the account includes: in the user corresponding to the account In the operation record, the tags of the application programs whose operation data meets the preset standard are searched, wherein the user operation records include multiple application programs and operation data corresponding to each of the application programs; the found tags are used as interest tags . The user operation record is operation data such as downloading, installing, updating, and uninstalling the application. Specifically, the tags of all applications installed by the user within a preset time period are acquired, the tags of the applications include the categories of the applications, and the number of installed applications corresponding to each tag is counted, and the installed applications are calculated. The tags with the highest number are used as interest tags.

After the interest tag is acquired, in the preset corresponding relationship between the tag and the application, a plurality of applications corresponding to the interest tag are searched. Among the searched multiple application programs, the application program whose attention degree satisfies the third preset condition is used as the second application program. Wherein, the degree of attention can be the number of installations or the number of comments of the application. In this embodiment, the degree of attention may be the number of installations. For the specific implementation of the application program whose degree of attention meets the third preset condition, the searched applications corresponding to the interest tag are sorted according to the number of installations from the largest to the largest. Sort to the smallest order, and obtain the top M applications as the second application, where M is a positive integer.

It should be noted that the sum of M and N is equal to L, where L is the total number of applications in the card. Therefore, under the condition that the total number of recommended cards is constant, a part consists of the first push content, and the other part consists of the second push content.

In addition, to avoid recommending the already installed application to the user, the specific implementation of using the application whose attention degree satisfies the third preset condition among the searched applications as the second application is as follows: Among the multiple application programs, the application program whose attention degree satisfies the third preset condition is regarded as an alternative application program, and in the identifiers of the alternative application programs, the identifiers of the application programs corresponding to the installation request are all different. the identifier, and the application program corresponding to the found identifier is used as the second application program.

S304: Send the first push content and the second push content to the client, and instruct the client to display the display content corresponding to the first push content at a first preset position on a preset interface, and Display content corresponding to the second push content at a second preset position on the preset interface.

The preset interface may be an interface operated by the user when the user sends a push request through the client. The first preset position and the second preset position are two positions in the preset interface. As an implementation manner, the first preset position and the second preset position are adjacent, and the first preset position Located on the far left of the card, the second preset position is adjacent to the first preset position. Please refer to FIG. 4, in FIG. 4, the position indicated by 401 is the first preset position, the position indicated by 402 is the second preset position, the first preset position and the second preset position are adjacent, and The first preset position is on the leftmost side, where the left side is in the direction of the abscissa of the pixel coordinates of the picture.

In addition, the display content corresponding to the first push content includes the name of the first application, a corresponding "install" button, an icon, etc., wherein the "install" button is used to execute the installation of the corresponding first application when a touch is detected. The operation of an application. Similarly, the display content corresponding to the second push content includes the name of the second application program, a corresponding "install" button, an icon, and the like.

Referring to FIG. 5 , an embodiment of the present application provides an apparatus 500 for pushing information, and the apparatus is used to improve the diversity of pushed content. In this embodiment, the device is a functional module in the server, and specifically, the device includes: a first obtaining unit 501, a second obtaining unit 502, a third obtaining unit 503, and a pushing unit 504.

The first obtaining unit 501 is configured to obtain a push request sent by a client, where the push request includes an account currently logged in to the client.

The second obtaining unit 502 is configured to obtain the first push content according to a pre-stored list of advertisement push resources.

The third obtaining unit 503 is configured to obtain the second push content according to the pre-stored list of personal push resources corresponding to the account.

The push unit 504 is configured to send the first push content and the second push content to the client, and instruct the client to display the corresponding first push content at the first preset position of the preset interface. Displaying content, and displaying display content corresponding to the second push content at a second preset position of the preset interface.

Further, it can also include a personal resource acquisition unit, which is used to acquire the interest tag corresponding to the account according to the pre-stored user data corresponding to the account; and find the interest in the corresponding relationship between the preset tag and the application program. Multiple application programs corresponding to the tag; among the searched multiple application programs, the application program whose attention degree satisfies the third preset condition is used as the second application program.

Those skilled in the art can clearly understand that, for the convenience and brevity of description, for the specific working process of the above-described devices and units, reference may be made to the corresponding processes in the foregoing method embodiments, which will not be repeated here.

Referring to FIG. 6, based on the above method and apparatus, a server is provided. The server 600 includes a memory 602 coupled to the processor 601 and a processor 601; the memory 602 stores instructions, which when executed by the processor 601 cause the processor 601 to execute the above method.

The memory 602 can be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 602 . The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, and these remote memories may be connected to the processor through a network. Examples of such networks include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

To sum up, the information push method, device, server, and readable storage medium provided by the embodiments of the present application obtain the first push content after obtaining the push request, obtain the first push content from the pre-stored advertisement push resource list, and communicate with the account number. The corresponding personal push resource list, obtain the second push content, and send the first push content and the second push content to the client, so that the first preset position of the client's preset interface is displayed. Display content corresponding to a push content, and display content corresponding to the second push content at a second preset position of the preset interface. Therefore, part of the displayed push content comes from advertisements, and the other part comes from the personal push resource list, instead of the content in a single push advertisement list, which avoids the singleness of push content and improves user experience.

In the description of this specification, description with reference to the terms "one embodiment," "some embodiments," "example," "specific example," or "some examples", etc., mean specific features described in connection with the embodiment or example , structure, material or feature is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, those skilled in the art may combine and combine the different embodiments or examples described in this specification, as well as the features of the different embodiments or examples, without conflicting each other.

In addition, the terms "first" and "second" are only used for descriptive purposes, and should not be construed as indicating or implying relative importance or implying the number of indicated technical features. Thus, a feature delimited with "first", "second" may expressly or implicitly include at least one of that feature. In the description of the present application, "plurality" means at least two, such as two, three, etc., unless expressly and specifically defined otherwise.

Any description of a process or method in the flowcharts or otherwise described herein may be understood to represent a module, segment or portion of code comprising one or more executable instructions for implementing a specified logical function or step of the process , and the scope of the preferred embodiments of the present application includes alternative implementations in which the functions may be performed out of the order shown or discussed, including performing the functions substantially concurrently or in the reverse order depending upon the functions involved, which should It is understood by those skilled in the art to which the embodiments of the present application belong.

The logic and/or steps represented in flowcharts or otherwise described herein, for example, may be considered an ordered listing of executable instructions for implementing the logical functions, may be embodied in any computer-readable medium, For use with, or in conjunction with, an instruction execution system, apparatus, or device (such as a computer-based system, a system including a processor, or other system that can fetch instructions from and execute instructions from an instruction execution system, apparatus, or apparatus) or equipment. For the purposes of this specification, a "computer-readable medium" can be any device that can contain, store, communicate, propagate, or transport the program for use by or in connection with an instruction execution system, apparatus, or apparatus. More specific examples (non-exhaustive list) of computer readable media include the following: electrical connections with one or more wiring (mobile terminals), portable computer disk cartridges (magnetic devices), random access memory (RAM), Read Only Memory (ROM), Erasable Editable Read Only Memory (EPROM or Flash Memory), Fiber Optic Devices, and Portable Compact Disc Read Only Memory (CDROM). In addition, the computer readable medium may even be paper or other suitable medium on which the program may be printed, as the paper or other medium may be optically scanned, for example, followed by editing, interpretation, or other suitable medium as necessary process to obtain the program electronically and then store it in computer memory.

It should be understood that various parts of this application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or a combination of the following techniques known in the art: Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, Programmable Gate Arrays (PGA), Field Programmable Gate Arrays (FPGA), etc.

Those skilled in the art can understand that all or part of the steps carried by the methods of the above embodiments can be completed by instructing the relevant hardware through a program, and the program can be stored in a computer-readable storage medium, and the program can be stored in a computer-readable storage medium. When executed, one or a combination of the steps of the method embodiment is included. In addition, each functional unit in each embodiment of the present application may be integrated into one processing module, or each unit may exist physically alone, or two or more units may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware, and can also be implemented in the form of software function modules. If the integrated modules are implemented in the form of software functional modules and sold or used as independent products, they may also be stored in a computer-readable storage medium.

The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, and the like. Although the embodiments of the present application have been shown and described above, it should be understood that the above embodiments are exemplary and should not be construed as limitations to the present application. Embodiments are subject to variations, modifications, substitutions and variations.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, but not to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand: it can still be Modifications are made to the technical solutions described in the foregoing embodiments, or some technical features thereof are equivalently replaced; and these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims (6)

1. an information push method, is characterized in that, comprises: Obtain a push request sent by the client, where the push request includes the account currently logged in to the client; Acquire the first push content according to a pre-stored list of advertisement resources, where the list of advertisement resources includes the identifiers of a plurality of first application programs pushed in the form of advertisements; Acquire pre-stored user data corresponding to the account, where the user data includes request times corresponding to all installation requests sent by the client and an identifier of an application corresponding to each installation request; From the request times of all installation requests corresponding to the account, obtain the time interval between each of the request times and the current time; Sort the time intervals corresponding to all applications in ascending order, and obtain the top N time intervals, where N is a positive integer; The identifier of the application program corresponding to each time interval in the acquired N time intervals is used as the identifier to be screened; In the pre-stored correspondence between the identifiers of the application programs and the tags, search for the tag corresponding to each identifier in the identifiers to be screened, and obtain the tag with the largest number of the found tags as the interest tag; In the preset correspondence between tags and applications, search for multiple applications corresponding to the interest tags; Among the searched multiple application programs, the application program whose attention degree satisfies the third preset condition is used as the second application program; Among the identifiers of the plurality of second application programs, search for the identifier of at least one of the second application programs that satisfies the second preset condition, and use the found identifier of the second application program as the second push content; Sending the first push content and the second push content to the client, instructing the client to display the display content corresponding to the first push content at the first preset position of the preset interface, and instructing the client to display the display content corresponding to the first push content at the first preset position of the preset interface The display content corresponding to the second push content is displayed at the second preset position of the preset interface, wherein the first preset position and the second preset position are both located in the card, and the card is in the The preset interface is displayed, wherein the first preset position is located on the leftmost side of the card, and the second preset position is adjacent to the first preset position. 2. The method according to claim 1, wherein obtaining the first push content according to a pre-stored advertising resource list, comprising: Among the identifiers of the plurality of first applications, at least one identifier of the first application program that satisfies the first preset condition is searched, and the found identifier of the first application program is used as the first push content. 3. The method according to claim 1, wherein, among the searched multiple application programs, the application program whose attention degree satisfies the third preset condition is used as the second application program, comprising: Among the multiple searched application programs, the application program whose attention degree satisfies the third preset condition is used as the candidate application program; In the identifiers of the candidate application programs, search for identifiers that are different from the identifiers of the application programs corresponding to the installation request; The application corresponding to the found identifier is used as the second application. 4. An information push device, characterized in that, comprising: a first acquiring unit, configured to acquire a push request sent by a client, where the push request includes an account currently logged in to the client; a second obtaining unit, configured to obtain the first push content according to a pre-stored list of advertisement resources, where the list of advertisement resources includes the identifiers of a plurality of first application programs pushed in the form of advertisements; A personal resource acquisition unit, configured to acquire pre-stored user data corresponding to the account, where the user data includes request times corresponding to all installation requests sent by the client and an identifier of the application corresponding to each installation request ; In the request time of all the installation requests corresponding to the account, obtain the time interval between each described request time and the current time; sort the time interval corresponding to all the application programs according to the order from small to large, and obtain the ranking first N time intervals of , where N is a positive integer; the identifier of the application program corresponding to each time interval in the acquired N time intervals is used as the identifier to be screened; the identifier of the pre-stored application program corresponds to the label In the relationship, look up the tag corresponding to each tag in the tags to be screened, and obtain the tag with the largest number among the tags found, as the interest tag; in the preset corresponding relationship between tags and applications, look up the corresponding interest tags. multiple application programs; take the application program whose attention degree satisfies the third preset condition as the second application program among the searched multiple application programs; a third obtaining unit, configured to search for at least one identifier of the second application that satisfies the second preset condition among the identifiers of the plurality of second applications, and use the searched identifier of the second application Identifies as the second push content; a push unit, configured to send the first push content and the second push content to the client, and instruct the client to display a display corresponding to the first push content at a first preset position on a preset interface content, and display content corresponding to the second push content at a second preset position of the preset interface, wherein the first preset position and the second preset position are both located in the card, And the card is displayed in the preset interface, wherein the first preset position is located at the leftmost side of the card, and the second preset position is adjacent to the first preset position. 5. A server, comprising a memory and a processor, the memory being coupled to the processor; the memory storing instructions that, when executed by the processor, cause the processor to execute The method of any one of claims 1-3. 6. A readable storage medium, wherein the readable storage medium stores a program code executable by a processor in a computer, the program code being configured to cause the processor to execute claims 1-3 any one of the methods.