CN107845005A - webpage generating method and device - Google Patents

Abstract

This application discloses webpage generating method and device.One embodiment of methods described includes：Record the operation information of user in predetermined webpage；Obtain the sequence information of the user in preset time period；At least one of in the operation information and the sequence information, each information to be presented in the predetermined webpage pre-set is scored；According to the scoring, each information to be presented in the predetermined webpage is ranked up, and generates the webpage after sequence.The embodiment, which realizes, is imbued with targetedly information push.

Description

Web page generation method and device

technical field

The present application relates to the field of computer technology, in particular to the field of Internet technology, and in particular to a method and device for generating a web page.

Background technique

Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users.

However, the existing information push methods usually use operators to manually screen some products for recommendation; or use offline big data analysis to model each user and recommend different products through different models, etc., but these push solutions do not combine user Real-time demand is pushed, making information push untargeted.

Contents of the invention

The purpose of this application is to propose an improved method and device for generating webpages to solve the technical problems mentioned in the background technology section above.

In the first aspect, the present application provides a method for generating a web page, the method comprising: recording user operation information in a predetermined web page; obtaining order information of the user within a preset time period; according to the operation information and the At least one item in the order information, scoring the preset information to be presented on the predetermined webpage; sorting the various information to be presented on the predetermined webpage according to the scores, and generating The sorted pages.

In some embodiments, the scoring the preset information to be presented on the predetermined webpage according to the operation information includes: among the information to be presented on the predetermined webpage, Querying the first information on which the operation corresponding to the operation information acts; determining the quantity of the first information; sorting the first information, and setting a serial number for each first information according to the sorting order; A difference between the quantity of the first information and the sequence number of each first information is calculated, and the difference is used as a scoring score for each first information.

In some embodiments, the sorting the first information includes: sorting the first information in descending order of the number of operations performed by the user on the first information.

In some embodiments, the sorting the first information includes: sorting the first information in descending order of the quantity of the first information contained in the historical orders of the predetermined web page .

In some embodiments, the scoring the preset information to be presented on the predetermined webpage according to the order information includes: among the various information to be presented on the predetermined webpage, Querying the second information associated with the order information; obtaining the number of times the second information appears in the order information; and setting a score for the second information according to the number of times.

In some embodiments, the second information includes at least one of category information and brand information; and according to the number of times, setting a score for the second information includes: if the second information is category information , then use the difference between the preset initial score of the second information and the number of times as the scoring score of the second information; if the second information is brand information, then use the preset The sum of the initial score and the number of times is used as the scoring score of the second information.

In some embodiments, the sorting the information to be presented according to the scores includes: sorting the information to be presented on the predetermined webpage in descending order of scores.

In a second aspect, the present application provides a web page generation device, the device comprising: a recording unit configured to record user operation information in a predetermined web page; an acquisition unit configured to acquire the user's operation information within a preset time period the order information; the scoring unit is configured to score the preset information to be presented on the predetermined webpage according to at least one of the operation information and the order information; the sorting unit is configured to According to the score, sort the information to be presented on the predetermined webpage, and generate a sorted webpage.

In some embodiments, the scoring unit includes: a first query module configured to query, among the information to be presented on the predetermined webpage, the information on which the operation corresponding to the operation information is applied. First information; a determination module, configured to determine the quantity of the first information; a sorting module, configured to sort the first information, and set a serial number for each first information according to the sorting order; a calculation module , configured to calculate a difference between the quantity of the first information and the serial number of each first information, and use the difference as a score of each first information.

In some embodiments, the sorting module is further configured to: sort the first information in descending order of the number of operations performed by the user on the first information.

In some embodiments, the sorting module is further configured to: sort the first information in descending order of the number of historical orders containing the first information in the predetermined web page.

In some embodiments, the scoring unit further includes: a second query module configured to query second information associated with the order information among the information to be presented on the predetermined webpage; The obtaining module is configured to obtain the number of times the second information appears in the order information; the setting module is configured to set a score for the second information according to the number of times.

In some embodiments, the second information includes at least one of category information and brand information; and the setting module includes: a first setting submodule configured to: if the second information is category information, The difference between the preset initial score of the second information and the number of times is used as the scoring score of the second information; the second setting submodule is configured to set the The sum of the preset initial score of the second information and the number of times is used as the scoring score of the second information.

In some embodiments, the sorting unit is further configured to: sort the information to be presented on the predetermined webpage in descending order of scores.

The method and device for generating a webpage provided by this application firstly records the user’s operation information in the predetermined webpage, and obtains the user’s order information within a preset time period; then, according to at least one of the operation information and order information, the preset Score the information to be presented on the predetermined webpage; finally, sort the information to be presented on the predetermined webpage according to the scores, and generate the sorted webpage, thereby effectively utilizing the user's operation information and historical order information, It solves the problem of poor pertinence of traditional information push methods.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 is an exemplary system architecture diagram to which the present application can be applied;

Fig. 2 is a flow chart according to an embodiment of the web page generation method of the present application;

FIG. 3 is a schematic diagram of an application scenario of a method for generating a web page according to the present application;

Fig. 4 is the flow chart of another embodiment of the method for generating a webpage according to the present application;

FIG. 5 is a schematic structural diagram of an embodiment of a web page generation device according to the present application;

Fig. 6 is a schematic structural diagram of a computer system suitable for implementing the server of the embodiment of the present application.

Detailed ways

The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

FIG. 1 shows an exemplary system architecture 100 to which embodiments of the web page generating method or web page generating apparatus of the present application can be applied.

As shown in FIG. 1 , a system architecture 100 may include terminal devices 101 , 102 , 103 , a network 104 and a server 105 . The network 104 is used as a medium for providing communication links between the terminal devices 101 , 102 , 103 and the server 105 . Network 104 may include various connection types, such as wires, wireless communication links, or fiber optic cables, among others.

Users can use terminal devices 101 , 102 , 103 to interact with server 105 via network 104 to receive or send messages and the like. Various client applications can be installed on the terminal devices 101, 102, and 103, such as online shopping applications, browser applications, news applications, novel applications, music applications, email clients, social platform software, etc. Users can Use various applications on the terminal device to access e-commerce sites and perform operations such as searching, clicking, and browsing.

Terminal devices 101, 102, 103 can be various electronic devices, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, moving picture experts compression standard audio level 3) , MP4 (Moving Picture Experts Group Audio Layer IV, Moving Picture Experts Compression Standard Audio Layer 4) player, laptop portable computer and desktop computer, etc.

The server 105 may be a server that provides various services, such as a background server that provides support for online shopping applications and browsers installed on the terminal devices 101 , 102 , and 103 . The background server can analyze and process the request data received from the aforementioned online shopping applications, browsers, etc., and feed back the processing results to the terminal device. For example, it is possible to first record the user's operation information in the predetermined webpage, and obtain the user's order information within a preset period of time; then, according to at least one of the operation information and order information, the pre-set to be presented on the predetermined webpage Each piece of information is scored; finally, according to the score, each piece of information to be presented on the predetermined webpage is sorted, and a sorted webpage is generated.

It should be noted that the method for generating a web page provided in the embodiment of the present application is generally executed by the server 105 , and accordingly, the web page generating device is generally disposed in the server 105 .

It should be understood that the numbers of terminal devices, networks and servers in Fig. 1 are only illustrative. According to the implementation needs, there can be any number of terminal devices, networks and servers.

Continuing to refer to FIG. 2 , a flow 200 of an embodiment of the method for generating a web page according to the present application is shown. The method for generating a web page comprises the following steps:

Step 201, recording user's operation information in a predetermined webpage.

In this embodiment, the electronic device on which the web page generation method runs (such as the server shown in FIG. 1 ) can be connected to the terminal (such as the server shown in FIG. The terminal device 103 shown in 1) acquires and records its operation information on the information on the webpage, where the information on the above webpage can be online product information, brand information, or category information (for example, dresses, pressure cooker, shampoo, etc.). As an example, a user can access an e-commerce site through a web browser installed on a terminal, and perform operations on the information on the web page; of course, a user can also use an online shopping application installed on a terminal to access an e-commerce site, Operate information on web pages through online shopping applications. The user's operation information can be to browse online products, add online products to the shopping cart, remove online products from the shopping cart, bookmark online products and unfavorite online products, follow online products and unfollow online products, or browse a collection of online products , for example, browse the page of an online event, the page of the online event can be used to display multiple online products of the same category or brand.

In this embodiment, the predetermined webpage may be a partial webpage in a website, for example, some pages in a shopping website similar to "flash sale" activities, and the server may obtain the user's operation information in the predetermined webpage through the buried point technology, and may Realized by the literal scripting language JavaScript. The user can be identified by the account the user logs in, or the user's identity can be identified through cookies, mobile device identification, etc. Cookies refer to the data stored on the user's local terminal by some websites for identifying the user's identity and tracking. Then, by analyzing the URL (Uniform Resource Locator, Uniform Resource Locator) or other relevant data, it is judged what operation the user has performed. The collected operation information can be sent to the browsing log collector in real time, and the browsing log collector can transmit data to the message system for caching data at intervals of several seconds.

In this embodiment, the above-mentioned electronic device can record the detailed browsing information of the above-mentioned user on the above-mentioned predetermined webpage through the point-burying technology, and then send these information to the agent in batches at regular intervals, and the agent will receive the detailed browsing information according to The preset time (for example, 1 hour) is sent to the flash sale Hadoop cluster. Hadoop implements a distributed file system (Hadoop Distributed File System, HDFS), HDFS has the characteristics of high fault tolerance, and is designed to be deployed on low-cost hardware, and it provides high throughput (high throughput) to access applications The data. Hadoop clusters can store a large amount of data, and can perform statistical analysis on these data. The above-mentioned electronic devices are mainly based on Hadoop technology to build a big data platform for storing flash sale offline data, which can include flash sale user browsing information, flash sale user The order information of the flash sale, the historical activity information of the flash sale user, the historical flash sale activity information, the product information of the flash sale event and the detailed information of the flash sale product.

In this embodiment, the above-mentioned electronic device may also include a flash sale user model, which is a user data model library obtained after querying and calculating historical data in Hadoop, including user attributes of flash sale users . The main function of the flash sale user model is to be able to return the user's favorite product category information, the most interested product category information, and the most recently paid attention to product category information and so on.

Step 202, acquiring order information of the user within a preset time period.

In this embodiment, the above-mentioned electronic device may acquire order information of online commodities purchased by the user within a preset time period. The aforementioned preset time period may be any set time period, for example, one month, one week, one day, one hour, and so on. The above order information can be stored in a relational database. The relational database management system usually includes some items used to describe the status changes of the database. Through such items, it can be judged in real time whether the order information has changed, and if there is a change, the change will be collected synchronously. content, and then sent to the Kafka cluster.

In this embodiment, operation information and order information are stored in a pre-built distributed publish-subscribe message system. In a distributed publish-subscribe message system, message producers publish operation information or order information, and message users subscribe to operation information or order information. information to obtain operational information or order information. The distributed publish-subscribe message system can be a Kafka cluster. Kafka is an open source message system project. The project's goal is to provide a unified, high-throughput, low-latency platform for processing real-time data. The Kafka cluster is mainly built based on the Kafka middleware framework. The Kafka cluster acts as an intermediate data cache in the information push system. Due to its large capacity and high efficiency, it can receive data in real time and safely store it in the cluster. The processing speed of the entire information push system can be improved.

Step 203, according to at least one item of the operation information and the order information, scoring each preset information to be presented on the predetermined web page.

In this embodiment, the above-mentioned electronic device may preset information to be presented on the above-mentioned predetermined webpage, and the above-mentioned information may be online product information, event information, brand information, category information, and the like. The above-mentioned electronic devices can set the information to be presented according to the sales volume of online products, brands or categories on the website; they can also set the information to be presented according to factors such as seasons and weather, for example, during the wedding season, wedding products, wedding photography, honeymoon Tours, etc. are set as the information to be presented, and umbrellas, raincoats, dryers, etc. are set as the information to be presented during the rainy season; the information to be presented can also be set according to the brand promotion activities of the merchants.

In this embodiment, after acquiring the operation information in step 201 and the order information in step 202, the above-mentioned electronic device may score the preset information to be presented on the above-mentioned predetermined webpage according to the above-mentioned operation information; The preset information to be presented on the predetermined webpage may be scored according to the above order information; the preset information to be presented on the predetermined webpage may also be scored by comprehensively considering the above operation information and the above order information.

In this embodiment, an open source cluster computing framework Spark can be used. Spark is an open source cluster computing system based on memory computing and has faster data analysis capabilities. Through the pre-established Spark cluster, the data subscribed from Kafka can be received in real time, such as real-time user operation information, real-time order data, and historical user model data obtained from the user model, and real-time data and historical data can be integrated for data analysis and calculation , to classify and process the required data. Specifically, Kafka consumers will convert the data format into Spark stream data, and then pass it to the Spark cluster. SparkStreaming is a framework built on Spark to process Stream data. The basic principle is to divide Stream data into small time segments and process them in batches. process this small portion of data. The Spark cluster will transmit different types of data to each Spark Streaming according to the type of Spark Streaming subscription. As an example, in the push system of the flash sale page, Spark Streaming can include the following categories: process the data of all users browsing the flash sale event page, so as to obtain the activities that the flash sale user is currently browsing; process all users browsing the flash sale products Page data, so as to obtain the product that the flash sale user is currently browsing, and find out the product brand and product category to which the product belongs; process all actions in the user's shopping cart, so as to obtain which products the flash sale user is adding Shopping cart or information about which products are deleted; process all flash sale collection actions to obtain product information that flash sale users are currently collecting; process all flash sale order data to calculate real-time product sales information.

In this embodiment, the search engine ElasticSearch can be used to score the preset information to be presented on the predetermined webpage. ElasticSearch is a search server and the second most popular enterprise search engine. It provides a full-text search engine with distributed multi-user capabilities. It is designed for cloud computing and can achieve real-time search. It is stable, reliable, fast, and easy to install and use. . Specifically, as a search tool, ElasticSearch can score the satisfied information according to the query conditions. The higher the score, it will consider it the most accurate result; so the information push system can use this function to start from million-level flash sales. In the commodity, according to the query condition, the desired result is returned according to the score of the searched result.

In this embodiment, the Spark cluster can store the data processed by itself in the ElasticSearch cluster according to the ElasticSearch format, and use the powerful distributed search and analysis functions of ElasticSearch to provide subsequent users with fast data query and search for the recommended product module . The data from the Spark cluster can be combined into query conditions, for example, user name + interested category + recently purchased products and categories, and then send a query request to the ElasticSearch cluster for query according to the query conditions. By default, 100 product information will be returned. ElasticSearch query results are sorted in descending order by score.

As an example, ElasticSearch can also be used to query the user's current and recently browsed flash sale product information and flash sale event information, and analyze which categories (such as: shorts, socks, etc.) and which brands (such as: A brand , B brand, etc.) and the keywords of these commodities (for example: words such as slimming, strong sweat absorption, etc.); then the above category information, brand information, keyword information and the acquired commodity category that the user has recently purchased As a condition, send a query request to the ElasticSearch cluster, and finally return the queried product information. The product category that has already been purchased can be used as a point reduction condition, so as to avoid recommending similar product information that the user has just purchased.

Step 204, according to the scores, sort the information to be presented on the predetermined webpage, and generate the sorted webpage.

In this embodiment, the above-mentioned electronic device may sort the information to be presented on the predetermined webpage according to the score obtained in step 203, and generate the sorted webpage for pushing the above-mentioned webpage to the above-mentioned user at any time.

In some optional implementations of this embodiment, the electronic device may sort the information to be presented on the predetermined webpage in descending order of scores, that is, put the information with the largest score first, Put the information with the smallest score value last.

In this embodiment, the above-mentioned electronic device may also process the font and color of the information to be presented on the above-mentioned predetermined webpage according to the score, for example, enlarge the font of the information with the top three score values , and display the above information in eye-catching colors (eg, red, yellow, etc.).

Continuing to refer to FIG. 3 , FIG. 3 is a schematic diagram of an application scenario of the method for generating a web page according to this embodiment. The web page generation system 300 includes a real-time data collection module 301, which is mainly composed of page embedding JS (Javascript, Java description language) and agents. Send these information to the agent, there are two types of agents, one is to receive the data embedded in the page JS, after simple processing, push the data to the distributed publish and subscribe message system 302; the other is to accept changes to the order table The log data of the information transmits the real-time order data to the distributed publish-subscribe message system 302. The offline data collection module 304 is mainly composed of page embedding JS (Javascript, Java description language) and agents. The function of embedding JS is to record the user's browsing details on the flash sale page, and then send these information in batches regularly to An agent, the agent sends the received browsing detailed information of the flash sale page to the distributed file system 305 in batches at regular intervals. The distributed file system 305 may be a Hadoop cluster, and the Hadoop cluster is mainly used for storing offline flash sale data, and mainly providing browsing and consumption behaviors of users within a historical time period. The user model module 306 is a user data model library obtained by querying and calculating the historical data in the distributed file system 305. This module can mainly return the user's favorite commodity category information, most interested commodity category information and recent attention The most popular commodity category information and so on. The distributed publish-subscribe message system 302 can be a Kafka cluster, which can receive the data transmitted by the real-time data collection module 301 in real time and safely store it in the Kafka cluster. The open source cluster computing system 303 can be a Spark cluster. The open source cluster computing system 303 can receive data subscribed from kafka in real time and obtain user historical model data from the user model module 306, analyze and calculate the real-time data and historical data, and perform the required data The categories are processed and then stored in the distributed search and analysis engine 307 . The distributed search and analysis engine 307 can be an ElasticSearch cluster, which internally stores the recent browsing records of all users of the flash sale and various detailed information of the commodities. The activity sorting module 308 can combine real-time data with offline data, and achieve second-level response, and return a sorted activity list data. The order interface 309 can be used to query the user's order information. The page management module 3010 is used to display recommended products, which can be sorted according to the score, and the higher the display position, the higher the front.

The method and device for generating a webpage provided by this application firstly records the user’s operation information in the predetermined webpage, and obtains the user’s order information within a preset time period; then, according to at least one of the operation information and order information, the preset Score the information to be presented on the predetermined webpage; finally, sort the information to be presented on the predetermined webpage according to the scores, and generate the sorted webpage, thereby effectively utilizing the user's operation information and historical order information, It solves the problem of poor pertinence of traditional information push methods.

Further referring to FIG. 4 , it shows a flow 400 of another embodiment of a method for generating a web page. The process 400 of the method for generating a web page includes the following steps:

Step 401, recording the user's operation information in the predetermined webpage.

In this embodiment, the electronic device on which the web page generation method runs (such as the server shown in FIG. 1 ) can be connected to the terminal (such as the server shown in FIG. The terminal device 103 shown in 1) acquires and records its operation information on the information on the webpage.

Step 402, acquiring order information of the user within a preset time period.

In this embodiment, the above-mentioned electronic device may acquire order information of online commodities purchased by the user within a preset time period. The aforementioned preset time period may be any set time period, for example, one month, one week, one day, one hour, and so on.

Step 403, among the various information to be presented on the predetermined webpage, query the first information on which the operation corresponding to the operation information acts.

In this embodiment, the electronic device may query the first information on which the operation corresponding to the operation information recorded in step 401 is performed among the various information to be presented on the predetermined webpage. As an example, the above-mentioned information to be presented on the predetermined webpage includes brand B umbrellas, brand C shampoo, Xinjiang raisins, Yantai apples, and brand D beer. After the operation, the above-mentioned electronic device can find out that the above-mentioned first information may include B-brand umbrellas, C-brand shampoos and Xinjiang raisins.

Step 404, determine the quantity of the first information.

In this embodiment, the above-mentioned electronic device may determine the total quantity of the first information queried in step 403 . As an example, if the above-mentioned first information includes umbrellas of brand B, shampoo of brand C and Xinjiang raisins, the total quantity of the above-mentioned first information is three.

Step 405, sort the first information, and set a sequence number for each first information according to the sort order.

In this embodiment, the above-mentioned electronic device may sort the above-mentioned first information, and set a sequence number for each first information according to the sorting order. For example, the above-mentioned first information can be sorted in descending order according to the time that the above-mentioned users browse each first information, and the result of sorting is C brand shampoo, B brand umbrella and Xinjiang raisins, then the serial number of C brand shampoo is 1, the serial number of brand B umbrella is 2, and the serial number of Xinjiang raisin is 3.

In some optional implementations of this embodiment, the above-mentioned electronic device may also sort the above-mentioned first information in descending order of the operation times of the above-mentioned user on the above-mentioned first information, for example, the above-mentioned user browsed the C Brand shampoo, brand B raincoat, and Xinjiang specialty products, followed brand C shampoo and Xinjiang specialty products, and added brand C shampoo to the shopping cart, then the above-mentioned users operate 3 times on brand C shampoo, and brand B The number of operations on the raincoat is 1, and the number of operations on Xinjiang specialty products is 2, then the sorting result of sorting the above-mentioned first information according to the order of the number of operations of the above-mentioned users on the above-mentioned first information is: C brand Shampoo, Xinjiang specialty and B brand raincoat.

In some optional implementations of this embodiment, the above-mentioned electronic device may also sort the above-mentioned first information according to the order of the quantity of the first information contained in the historical order of the above-mentioned predetermined webpage from the largest to the least, for example, the above-mentioned The historical orders on the reservation webpage include 476 orders for brand C shampoo, 243 orders for brand B raincoats, and 1390 orders for Xinjiang specialty products. According to the first information contained in the historical orders on the above reservation webpage The results of sorting the above-mentioned first information in descending order of quantity are: Xinjiang specialty products, brand C shampoo, and brand B raincoat.

Step 406: Calculate the difference between the quantity of the first information and the serial number of each first information, and use the difference as the score of each first information.

In this embodiment, the electronic device may calculate a difference between the total quantity of the first information and the serial number of each first information, and use the difference as a scoring score for each first information. As an example, the difference 2 between the total quantity 3 and the serial number 1 of brand C shampoo can be used as the scoring score of brand C shampoo, and the difference 1 between the total quantity 3 and serial number 2 of brand B umbrella can be used as the score of brand B umbrella Score, the difference between the total quantity 3 and the serial number 3 of Xinjiang raisins is 0 as the scoring score of Xinjiang raisins.

In this embodiment, the above-mentioned electronic device can call the user's historical interested category name collection and brand name collection; after that, the real-time results and historical results can be classified, and the same category can be merged together, and the same brand can be merged. together; then, set the real-time category weight value, historical category weight value, real-time brand weight value and historical brand weight value respectively; finally, calculate the product of the above-mentioned real-time category score and real-time category weight value and the above-mentioned historical category score and history The sum of the products of category weight values, and use the above sum as the rating score of the category; similarly, calculate the sum of the product of the above-mentioned real-time brand score score and real-time brand weight value and the product of the above-mentioned historical brand score score and historical brand weight value , and use the above sum value as the rating score for the brand.

Step 407, among the various information to be presented on the predetermined webpage, query the second information associated with the order information.

In this embodiment, the above-mentioned electronic device may query the second information associated with the above-mentioned order information among the above-mentioned information to be presented on the above-mentioned predetermined webpage, for example, the above-mentioned user's order information includes laundry detergent of brand A and cherries, etc., the above-mentioned information to be presented on the predetermined webpage includes brand A washing powder, softening agent of brand A and Shandong cherry, then the second information associated with the above order information can be washing powder of brand A , A brand softener and Shandong cherry.

Step 408, acquiring the number of times the second information appears in the order information.

In this embodiment, the above-mentioned electronic device may obtain the number of times the above-mentioned second information appears in the above-mentioned order information, for example, it may obtain the purchase information in which cherries appear three times in the order information of the above-mentioned user and the purchase of brand A commodities twice information.

Step 409, according to the number of times, set scoring points for the second information.

In this embodiment, the above-mentioned electronic device may set scoring points for the above-mentioned second information according to the number of times the above-mentioned second information appears in the above-mentioned order information.

In some optional implementation manners of this embodiment, the second information may include at least one of category information and brand information. The above-mentioned electronic device may preset initial scores (for example, 10 points, 5 points, 0 points, etc.) for each information to be presented on the above-mentioned predetermined webpage, and if the above-mentioned second information is category information, the above-mentioned initial scores may be combined with The difference between the number of times the second information appears in the above order information is used as the scoring score of the above second information. For example, if cherries are category information, the above initial score of 10 points and the number of times that cherries appear in the above order information are 3 times The difference of 7 is used as the scoring score of the cherry; if the above-mentioned second information is brand information, the sum of the above-mentioned initial score and the number of times the second information appears in the above-mentioned order information can be used as the scoring score of the above-mentioned second information, for example , and brand A is the brand information, the sum of the initial score of 10 and the number of times brand A appears in the above order information, 12, can be used as the scoring score of brand A.

Step 4010, according to the scores, sort the information to be presented on the predetermined webpage, and generate the sorted webpage.

In this embodiment, the electronic device may sort the information to be presented on the predetermined webpage according to the scoring scores obtained in step 406, or sort the information to be presented on the predetermined webpage according to the scoring scores obtained in step 409. sorting the various information of the above-mentioned predetermined webpage, and generating a sorted webpage for pushing the above-mentioned webpage to the above-mentioned user at any time .

It can be seen from FIG. 4 that compared with the embodiment corresponding to FIG. 2 , the process 400 of the method for generating a web page in this embodiment highlights that according to at least one item of operation information and order information, each information to be presented on a predetermined web page Steps for scoring. Therefore, the scheme described in this embodiment can specifically describe how to obtain the score of each information to be presented on the predetermined webpage according to the operation information and/or order information, thereby realizing more targeted information push and more effective webpage generate.

Further referring to FIG. 5 , as an implementation of the methods shown in the above figures, the present application provides an embodiment of a device for generating a webpage, which corresponds to the embodiment of the method shown in FIG. 2 , and the device can specifically Used in various electronic equipment.

As shown in FIG. 5 , the web page generating apparatus 500 in this embodiment includes: a recording unit 501 , an acquiring unit 502 , a scoring unit 503 and a sorting unit 504 . Among them, the recording unit 501 is configured to record the user's operation information in the predetermined web page; the obtaining unit 502 is configured to obtain the user's order information within a preset time period; the scoring unit 503 is configured to at least one item of the order information, and score the preset information to be presented on the predetermined webpage; sort the various information and generate the sorted web pages.

In this embodiment, for the specific processing of the recording unit 501, the obtaining unit 502, the scoring unit 503 and the sorting unit 504 in the web page generation device 500, please refer to the steps 201, 202, 203 and 204 in the corresponding embodiment in FIG. The relevant description of the implementation manner will not be repeated here.

In some optional implementation manners of this embodiment, the scoring unit 503 may include a first query module 5031 , a determination module 5032 , a sorting module 5033 and a calculation module 5034 . Wherein, the above-mentioned first query module 5031 can query the first information on which the operation corresponding to the operation information recorded in the above-mentioned recording unit 501 is acted on among the various information to be presented on the above-mentioned predetermined webpage. The determination module 5032 may determine the total quantity of the first information queried in the first query module 5031 . The above-mentioned sorting module 5033 may sort the above-mentioned first information, and set a sequence number for each first information according to the sorting order. The calculation module 5034 may calculate a difference between the total quantity of the first information and the serial number of each first information, and use the difference as a scoring score for each first information.

In some optional implementation manners of this embodiment, the above-mentioned sorting module 5033 may sort the above-mentioned first information in descending order of the operation times of the above-mentioned user on the above-mentioned first information.

In some optional implementations of this embodiment, the above-mentioned sorting module 5033 may also sort the above-mentioned first information in descending order of the quantity of the first information contained in the historical orders of the above-mentioned predetermined webpage.

In some optional implementations of this embodiment, the scoring unit 503 may further include a second query module 5035 , an acquisition module 5036 and a setting module 5037 . Wherein, the second query module 5035 may query the second information associated with the order information among the various information to be presented on the predetermined webpage. The acquisition module 5036 may acquire the number of times the second information appears in the order information. The setting module 5037 may set scoring points for the second information according to the number of times the second information appears in the order information.

In some optional implementations of this embodiment, when the above-mentioned second information includes at least one item of category information and brand information, the above-mentioned setting module 5037 may include a first setting sub-module 50371 and a second setting sub-module 50372 . If the second information is category information, the first setting submodule 50371 may use the difference between the initial score and the number of times the second information appears in the order information as the scoring score of the second information. If the second information is brand information, the second setting submodule 50372 may use the sum of the initial score and the number of times the second information appears in the order information as the scoring score of the second information.

In some optional implementations of this embodiment, the sorting unit 504 may sort the information to be presented on the predetermined webpage in descending order of scores, that is, put the information with the largest score first. , put the information with the smallest score value in the last place.

Referring now to FIG. 6 , it shows a schematic structural diagram of a computer system 600 suitable for implementing the server of the embodiment of the present application.

As shown in FIG. 6 , a computer system 600 includes a central processing unit (CPU) 601 that can be programmed according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage section 608 into a random-access memory (RAM) 603 Instead, various appropriate actions and processes are performed. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601 , ROM 602 , and RAM 603 are connected to each other via a bus 604 . An input/output (I/O) interface 605 is also connected to the bus 604 .

The following components are connected to the I/O interface 605: an input section 606 including a keyboard, a mouse, etc.; an output section 607 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker; a storage section 608 including a hard disk, etc. and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the Internet. A drive 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, optical disk, magneto-optical disk, semiconductor memory, etc. is mounted on the drive 610 as necessary so that a computer program read therefrom is installed into the storage section 608 as necessary.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product including a computer program tangibly embodied on a machine-readable medium, the computer program including program code for performing the methods shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via communication portion 609 and/or installed from removable media 611 . When the computer program is executed by the central processing unit (CPU) 601, the above-mentioned functions defined in the method of the present application are performed.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in a flowchart or block diagram may represent a module, program segment, or portion of code that includes one or more logical functions for implementing specified executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or they may sometimes be executed in the reverse order, depending upon the functionality involved. It should also be noted that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by a dedicated hardware-based system that performs the specified functions or operations , or may be implemented by a combination of dedicated hardware and computer instructions.

The modules involved in the embodiments described in the present application may be implemented by means of software or hardware. The described modules can also be set in a processor, for example, it can be described as: a processor includes a recording unit, an obtaining unit, a scoring unit and a sorting unit. Wherein, the names of these modules do not constitute a limitation of the module itself under certain circumstances, for example, the recording unit may also be described as "a unit for recording user's operation information in a predetermined web page".

As another aspect, the present application also provides a non-volatile computer storage medium, which may be the non-volatile computer storage medium contained in the above-mentioned device in the above-mentioned embodiment; It is a non-volatile computer storage medium that exists independently and is not assembled into a terminal. The above-mentioned non-volatile computer storage medium stores one or more programs. When the above-mentioned one or more programs are executed by a device, the above-mentioned device: records the user's operation information in the predetermined web page; the order information of the user; according to at least one of the operation information and the order information, score the preset information to be presented on the predetermined webpage; according to the score, rate the information to be presented The information on the predetermined webpage is sorted, and a sorted webpage is generated.

The above description is only a preferred embodiment of the present application and an illustration of the applied technical principles. Those skilled in the art should understand that the scope of the invention involved in this application is not limited to the technical solution formed by the specific combination of the above-mentioned technical features, and should also cover the technical solutions formed by the above-mentioned technical features or without departing from the above-mentioned inventive concept. Other technical solutions formed by any combination of equivalent features. For example, a technical solution formed by replacing the above-mentioned features with technical features with similar functions disclosed in (but not limited to) this application.

Claims (14)

1. a kind of webpage generating method, it is characterised in that methods described includes：

Record the operation information of user in predetermined webpage；

Obtain the sequence information of the user in preset time period；

At least one of in the operation information and the sequence information, it is to be presented in the predetermined net to what is pre-set Each information on page is scored；

According to the scoring, each information to be presented in the predetermined webpage is ranked up, and after generating sequence Webpage.

2. according to the method for claim 1, it is characterised in that it is described according to the operation information, treated to what is pre-set The each information being presented in the predetermined webpage is scored, including：

In each information to be presented in the predetermined webpage, the operation effect corresponding to the operation information is inquired about The first information thereon；

Determine the quantity of the first information；

The first information is ranked up, and according to clooating sequence, sequence number is set for each first information；

The difference of the quantity of the first information and the sequence number of each first information is calculated, and using the difference as each first The scoring fraction of information.

3. according to the method for claim 2, it is characterised in that it is described that the first information is ranked up, including：

The descending order of the number that is operated according to the user to the first information is carried out to the first information Sequence.

4. according to the method for claim 2, it is characterised in that it is described that the first information is ranked up, including：

According to including the quantity order from more to less of the first information in the History Order of the predetermined webpage to described the One information is ranked up.

5. according to the method for claim 1, it is characterised in that it is described according to the sequence information, treated to what is pre-set The each information being presented in the predetermined webpage is scored, including：

In each information to be presented in the predetermined webpage, inquiry second letter associated with the sequence information Breath；

Obtain the number that second information occurs in the sequence information；

According to the number, scoring fraction is set for second information.

6. according to the method for claim 5, it is characterised in that second information is included in category information and brand message At least one of；And

According to the number, scoring fraction is set for second information, including：

If second information is category information, the difference of the default initial score of second information and the number is made For the scoring fraction of second information；

If second information is brand message, using the default initial score of second information and the number sum as The scoring fraction of second information.

7. according to the method described in one of claim 1-6, it is characterised in that it is described according to the scoring, to described to be presented Information be ranked up, including：

Each information to be presented in the predetermined webpage is ranked up according to the descending order of fraction.

8. a kind of auto-building html files device, it is characterised in that described device includes：

Recording unit, it is configured to record the operation information of user in predetermined webpage；

Acquiring unit, it is configured to obtain the sequence information of the user in preset time period；

Score unit, at least one in the operation information and the sequence information is configured to, to what is pre-set Each information to be presented in the predetermined webpage is scored；

Sequencing unit, it is configured to according to the scoring, each information to be presented in the predetermined webpage is carried out Sequence, and generate the webpage after sequence.

9. device according to claim 8, it is characterised in that the scoring unit includes：

First enquiry module, it is configured in each information to be presented in the predetermined webpage, inquires about the behaviour Make the first information being applied to it corresponding to information；

Determining module, it is configured to determine the quantity of the first information；

Order module, it is configured to be ranked up the first information, and according to clooating sequence, is set for each first information Sequence number；

Computing module, is configured to calculate the difference of the quantity of the first information and the sequence number of each first information, and by institute State scoring fraction of the difference as each first information.

10. device according to claim 9, it is characterised in that the order module is further configured to：

The descending order of the number that is operated according to the user to the first information is carried out to the first information Sequence.

11. device according to claim 9, it is characterised in that the order module is further configured to：

According to including the quantity order from more to less of the first information in the History Order of the predetermined webpage to described the One information is ranked up.

12. device according to claim 8, it is characterised in that the scoring unit also includes：

Second enquiry module, be configured in each information to be presented in the predetermined webpage, inquiry with it is described The second associated information of sequence information；

Acquisition module, it is configured to obtain the number that second information occurs in the sequence information；

Setup module, it is configured to according to the number, scoring fraction is set for second information.

13. device according to claim 12, it is characterised in that second information includes category information and brand message At least one of in；And the setup module includes：

First sets submodule, if it is category information to be configured to second information, by the default first of second information Scoring fraction of the difference of beginning fraction and the number as second information；

Second sets submodule, if it is brand message to be configured to second information, by the default first of second information Beginning fraction and scoring fraction of the number sum as second information.

14. according to the device described in one of claim 8-13, it is characterised in that the sequencing unit is further configured to：

Each information to be presented in the predetermined webpage is ranked up according to the descending order of fraction.