CN107801160A - Vehicle carried advertisement delivery system, method, equipment and storage medium - Google Patents
Vehicle carried advertisement delivery system, method, equipment and storage medium Download PDFInfo
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- CN107801160A CN107801160A CN201711115413.4A CN201711115413A CN107801160A CN 107801160 A CN107801160 A CN 107801160A CN 201711115413 A CN201711115413 A CN 201711115413A CN 107801160 A CN107801160 A CN 107801160A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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Abstract
The invention provides vehicle carried advertisement delivery system, method, equipment and storage medium, wherein, system includes：One vehicle localization module, the positional information of real-time positioning vehicle；One advertising message acquisition module, multiple advertising messages of multiple information sources around vehicle body are gathered in real time, information source includes mobile terminal and/or the server with WLAN, and advertising message includes at least one of advertising pictures, advertisement video and coupon information；One advertising message order module, the advertising message with positional information is screened according at least to the positional information of vehicle, generate ad queue；And a Bluetooth broadcast module, after the foundation mapping for the account that the most preceding at least one advertising message of ad queue and vehicle will be come, broadcasted by Bluetooth protocol.The present invention can fully spread the spread scope of advertisement, flexible releasing advertisements, according to the hobby of periphery crowd, the advertisement preferably played, and obtain income caused by advertisement.
Description
Technical field
The present invention relates to vehicle networked advertisement putting field, specifically, is related to vehicle carried advertisement delivery system, side
Method, equipment and storage medium.
Background technology
Current vehicle advertiser will use following several ways：(1) roof advertising lamp.(2) projection of car rear seat windscreen is wide
Accuse.(3) car body coating, pad pasting are wide.And (4) in-car headrest advertisement.But four kinds of advertisements of the above lack interactive function, and hold
Visual pollution is easily caused, security has problem, influences the problems such as attractive in appearance.
And Radio Transmission Technology is maked rapid progress in recent years, bluetooth has even more evolved to BLE (Bluetooth Low
Energy) agreement, the Bluetooth technology of this kind of agreement have that reliability is high, cost is low, low-power consumption, link speed are fast, transmission range
The characteristics such as lifting, high security, the positioning, guiding and information for being quite suitably applied the interior space are pushed away and broadcast.
Current bluetooth low energy consumption (BLE) technology is low cost, short distance, the robustness wireless technology of interoperable, work
Make exempting from the 2.4GHz ISM radio frequency bands of license.It is designed as super low-power consumption (ULP) wireless technology from the beginning.It is utilized
Many intelligent means reduce power consumption to greatest extent.Bluetooth low energy consumption technologies use variable Connection Time interval, this interval root
Several milliseconds to several seconds are could be arranged to according to concrete application.In addition, because BLE technologies use very quick connected mode,
Therefore " disconnected " state (the saving energy) is usually may be at, now both link ends simply know other side each other, only exist
Link is just opened if necessary, then closes link within the time as short as possible.
The mode of operation of BLE technologies is highly suitable for from micro wireless sensor (exchanging a data in every half second) or made
Other peripheral hardware transmission data such as the remote control with completely asynchronous communication.The data volume that these equipment are sent is considerably less (generally several
Byte), and transmission times also seldom (such as it is per second arrive several times it is per minute once, or even less).
The broadcast type of current BLE bluetooths is broadly divided into：
1st, attachable non-directional broadcast：This is a kind of most wide broadcast type of purposes, including broadcast data and scanning ring
Data are answered, it represents that current device can receive the connection request of other any equipment.Carrying out generic broadcasted equipment can be by
Scanning device scanning is arrived, or enters a connection as slave unit when receiving connection request.It is generic broadcasted not have
Sent in the case of having connection, in other words, without point of master-slave equipment.
2nd, attachable directional broadcasting：Directional broadcasting type is for foundation connection as fast as possible.This message includes
Two addresses：The address of broadcaster and the address of promoter., can be with after promoter receives the directional broadcasting message for issuing oneself
Connection request is sent immediately as response.
Directional broadcasting type has special timing requirements.Complete broadcast event must be repeated once per 3.75ms.This
It is required that cause scanning device need to only scan 3.75ms can be to receive the message of directional broadcasting equipment.
Certainly, so fast transmission can allow message to be flooded with broadcast channel, so cause other equipment in the region without
Method is broadcasted.Therefore, directional broadcasting cannot continue more than 1.28s time.If main frame does not have initiative stopping, or
Person's connection is not established, and controller can all be automatically stopped broadcast.Once having arrived 1.28s, main frame just can only use interval much longer
Connect non-directional broadcast allow other equipment to connect.
When using directional broadcasting, equipment can not be actively scanned.In addition, can not band in the payload of directional broadcasting message
There are other additional datas.The payload can only include two necessary addresses.
3rd, not attachable non-directional broadcast：Broadcast data is only sent, and is not desired to scanned or connects.This is also only
One can be used for only emitter without the broadcast type of receiver device.Broadcasting equipment, which can not be connected, will not enter connected state,
Therefore, it can only switch according to the requirement of main frame between broadcast state and ready state.
4th, the non-directional broadcast that can be scanned：It can also known as find to broadcast, this broadcast cannot be used for initiating connection, but allow it
His device scan broadcasting equipment.This means the equipment can be found, broadcast data can be both sent, can also respond and sweep
Retouch and send scanning response data, but connection can not be established.This is a kind of forms of broadcasting suitable for broadcast data, and dynamic data can
Among being contained in broadcast data, and static data can be contained among scanning response data.
Therefore, the invention provides a kind of vehicle carried advertisement delivery system, method, equipment and storage medium.
The content of the invention
For the problems of the prior art, it is an object of the invention to provide vehicle carried advertisement delivery system, method, set
Standby and storage medium, can fully spread the spread scope of advertisement, neatly allow vehicle in stopping or traveling all the time
Targetedly advertisement can be issued according to the information environment of self-position and surrounding, and obtain income caused by advertisement.
Embodiments of the invention also provide a kind of vehicle carried advertisement delivery system, are arranged at vehicle, the vehicle-mounted floating
Advertisement distributing system includes：
One vehicle localization module, the positional information of the vehicle is positioned in real time；
One advertising message acquisition module, multiple advertising messages of multiple information sources around vehicle body, described information are gathered in real time
Source includes mobile terminal and/or the server with WLAN, the advertising message include advertising pictures, advertisement video with
And at least one of coupon information；
One advertising message order module, according at least to the vehicle positional information to the advertisement with positional information
Information is screened, and generates ad queue；And
One Bluetooth broadcast module, the account of the most preceding at least one advertising message of the ad queue and the vehicle will be come
After the foundation mapping at family, broadcasted by Bluetooth protocol.
Preferably, the advertising message acquisition module has position according to the positional information of the vehicle from internet hunt
The advertising message of information.
Preferably, the advertising message acquisition module gathers the currently institute with the vehicle in same WLAN
State the advertising message of mobile terminal or server.
Preferably, multiple wireless locals that the advertising message acquisition module automatic switchover vehicle can receive
Net, multiple advertising messages are obtained from each WLAN respectively.
Preferably, the advertising message order module is according to the positional information of the vehicle and the position of the advertising message
Information is contrasted, and both range differences is judged whether within preset range threshold value, if then being protected in the ad queue
The advertising message is stayed, if it is not, then deleting the advertising message in the ad queue.
Preferably, the advertising message order module is always according to multiple in same WLAN with the vehicle
The occurrence number of product is purchased in advance in the shopping cart of at least one shopping software and/or purchased the appearance of product in the mobile terminal
The advertising message to correlation of number is ranked up, and occurrence number is more, and sequence is more forward, and occurrence number is fewer, and sequence is more leaned on
Afterwards.
Preferably, the Bluetooth broadcast module adds at least one purchase link in the advertising message broadcasted, described
Purchase link provides the purchase link of product corresponding to the advertising message, and establishes the purchase link and the vehicle
Account maps, and the number being clicked according to the purchase link, the account obtains ad revenue.
Preferably, the Bluetooth broadcast module collection receives the identiflication number of the mobile terminal of the advertising message, and builds
The mapping relations of the account of the identiflication number of the mobile terminal, the advertising message and the vehicle are found, the mapping is closed
System postbacks the server as described information source, within preset time threshold, according to the clothes for providing the advertising message
The quantity of the mobile terminal with mapping relations newly connected in the WLAN of business device, the account obtain advertisement and received
Benefit.
Embodiments of the invention provide a kind of vehicle carried advertisement dissemination method, are issued using such as above-mentioned vehicle carried advertisement
System, comprise the following steps：
S101, the positional information for positioning the vehicle in real time；
S102, the multiple advertising messages for gathering multiple information sources around vehicle body in real time, described information source includes mobile terminal
And/or the server with WLAN, the advertising message are included in advertising pictures, advertisement video and coupon information
At least one；
S103, according to the positional information of the vehicle advertising message with positional information is screened, generated
Ad queue；And
S104, the foundation for coming the ad queue most preceding at least one advertising message and the account of the vehicle reflected
After penetrating, broadcasted by Bluetooth protocol.
Preferably, entered in the step S103 according to the positional information of the positional information and the advertising message of the vehicle
Row contrast, judges both range differences whether within preset range threshold value, if it is wide then to retain this in the ad queue
Information is accused, if it is not, then deleting the advertising message in the ad queue.
Preferably, step S1031, basis are also included after the step S103 before step S104 with the vehicle same
Purchase the appearance of product in multiple mobile terminals in one WLAN in the shopping cart of at least one shopping software in advance
Number and/or purchased product occurrence number to correlation advertising message be ranked up, occurrence number is more, sequence more lean on
Before, occurrence number is fewer, and sequence is more rearward.
Preferably, the step S104 comprises the following steps：
S10411, at least one purchase link is added in the advertising message broadcasted, the purchase is linked described in offer
The purchase link of product corresponding to advertising message, and establish the purchase link and the account mapping of the vehicle；
The number that S10412, the detection purchase link are clicked；And
S10413, the number of clicks according to the purchase link, the account branch of the account in described information source to the vehicle
Pay off advertising.
Preferably, the step S104 comprises the following steps：
S10421, collection receive the identiflication number of the mobile terminal of the advertising message；
S10422, the identiflication number for establishing the mobile terminal, the advertising message and the vehicle account mapping
Relation；
S10423, the mapping relations are postbacked to the server as described information source；
S10424, within preset time threshold, statistics provide the advertising message the server WLAN
In the quantity of the mobile terminal with mapping relations that newly connects；And
S10425, the quantity according to the mobile terminal for newly connecting the WLAN, the account in described information source
To the bill payment advertising expense of the vehicle.
Embodiments of the invention also provide a kind of vehicle carried advertisement distribution apparatus, including：
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to perform above-mentioned vehicle carried advertisement issue via the executable instruction is performed
The step of method.
Embodiments of the invention also provide a kind of computer-readable recording medium, and for storage program, described program is held
The step of above-mentioned vehicle carried advertisement dissemination method is realized during row.
Vehicle carried advertisement delivery system, method, equipment and the storage medium of the present invention can fully spread the biography of advertisement
Broadcast scope, neatly allow vehicle in stopping or traveling all the time can according to self-position and around information environment send out
Cloth targetedly advertisement, can be according to the hobby of periphery crowd, the advertisement preferably played, and obtains income caused by advertisement.
Brief description of the drawings
The detailed description made by reading with reference to the following drawings to non-limiting example, further feature of the invention,
Objects and advantages will become more apparent upon.
Fig. 1 is the module diagram of the vehicle carried advertisement delivery system of the present invention.
Fig. 2 is equipped with the spread scope schematic diagram of the vehicle diffusion advertisement of advertisement distributing system of the present invention.
Fig. 3 is equipped with the schematic diagram of the vehicle collection advertising message of advertisement distributing system of the present invention.
Fig. 4 is equipped with the schematic diagram of the vehicle commercials information of advertisement distributing system of the present invention.
Fig. 5 is the schematic diagram that advertisement distributing system of the present invention assesses advertising results.
Fig. 6 is the flow chart of the vehicle carried advertisement dissemination method of the present invention.
Fig. 7 is the structural representation of the vehicle carried advertisement distribution apparatus of the present invention.And
Fig. 8 is the structural representation of the computer-readable recording medium of one embodiment of the invention.
Embodiment
Example embodiment is described more fully with referring now to accompanying drawing.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to embodiment set forth herein.On the contrary, these embodiments are provided so that the present invention will
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Identical is attached in figure
Icon note represents same or similar structure, thus will omit repetition thereof.
Fig. 1 is the module diagram of the vehicle carried advertisement delivery system 1 of the present invention.As shown in figure 1, the implementation of the present invention
Example also provides a kind of vehicle carried advertisement delivery system 1, is arranged at vehicle, vehicle carried advertisement delivery system 1 includes：Vehicle is determined
Position module 11, advertising message acquisition module 12, advertising message order module 13 and Bluetooth broadcast module 14.In the present embodiment
The positional information of 11 real-time positioning vehicle of vehicle localization module.Advertising message acquisition module 12 gathers multiple letters around vehicle body in real time
Multiple advertising messages in breath source, information source include mobile terminal and/or the server with WLAN (WIFI), advertisement letter
Breath includes at least one of advertising pictures, advertisement video and coupon information, but is not limited.The present invention can be from hand
Polytype information source collection advertising message such as machine or server with WLAN.Advertising message order module 13
The advertising message with positional information is screened according at least to the positional information of vehicle, according to the sequence of distance come excellent
Change the effect of ad distribution, so as to generate most effective ad queue.Before Bluetooth broadcast module 14 will come ad queue most
At least one advertising message and vehicle account foundation mapping after, broadcasted by Bluetooth protocol, so as to obtain income.
Bluetooth broadcast module 14 in the present invention passes through the outside commercials information of BLE (Bluetooth Low Energy) agreements, energy
Energy consumption and broadcasting area are enough taken into account, but is not limited.
Advertising message acquisition module 12 in the present invention has position letter according to the positional information of vehicle from internet hunt
The advertising message of breath, but be not limited.For example, vehicle can be according to the positional information (GPS information) of itself, 3 near inquiry
The advertising message in department store, hotel or dining room within kilometer, then by vehicle network in itself (for example, bluetooth is low
Energy consumption technologies BLE) broadcasted.Fig. 2 is equipped with the spread scope signal of the vehicle diffusion advertisement of advertisement distributing system of the present invention
Figure.As shown in Fig. 2 so when a digital store 21 has digital series advertisements information, but the network equipment of itself can only be
Broadcasted in smaller range 211, spread scope is very limited.Existing building generally use reinforced concrete structure, to network screen
Cover seriously, limit network range.But by the present invention after, exercising or be parked in the vehicle 20 of scope 211 can make
For the repeater of the digital series advertisements in the digital store 21, propagation is extended by the network 201 of vehicle 20 itself further out
Scope, equivalent to the extension by the advertising broadcast scope 211 in digital store 21 by multiple networks 201, form one bigger
Broadcasting area 211, so as to allow more users to receive advertising message.
In a preference, advertising message acquisition module 12 is gathered currently with vehicle in same WLAN
The advertising message of mobile terminal or server, the present invention can be from many-sided collection such as user businessman or generation advertisements
Information, to expand the data volume of advertising message, preferably go out optimal advertisement putting.
In a preference, multiple wireless locals that the automatic switchover vehicle of advertising message acquisition module 12 can receive
Net, multiple advertising messages are obtained from each WLAN respectively, to obtain more advertising messages in surrounding enviroment.
In a preference, advertising message order module 13 is believed according to the positional information of vehicle and the position of advertising message
Breath is contrasted, and both range differences is judged whether within preset range threshold value, if it is wide then to retain this in ad queue
Information is accused, if it is not, then deleting the advertising message in ad queue.Advertising message order module 13 is preferred by the position with vehicle
Nearest advertising message is broadcasted, and to obtain more preferable advertisement temperature, allows the user received to reach throwing the very first time
The businessman of putting advertisement or buy the commodity for launching advertisement.
In a preference, advertising message order module 13 is always according to more in same WLAN with vehicle
Purchase the occurrence number of product in individual mobile terminal in the shopping cart of at least one shopping software in advance and/or that has purchased product go out occurrence
Several advertising messages to correlation are ranked up, and occurrence number is more, and sequence is more forward, and occurrence number is fewer, and sequence is more rearward.
For example, advertising message order module 13 gathers the shopping cart of the shopping website such as Taobao or Jingdone district in the mobile phone of surrounding user respectively
Merchandise news is bought, according to the quantity of extensive stock species, judgement is currently to be more willing to which is bought in the crowd of vehicle periphery
Kind commodity, then issue associated advertisement.
In a preference, Bluetooth broadcast module 14 adds at least one purchase chain in the advertising message broadcasted
Connect, the purchase link of product corresponding to purchase link offer advertising message, and establish purchase link and the account mapping of vehicle.
After the mobile phone of user receives advertising message, user can click on purchase link, it is clear that by counting this purchase link quilt
The number of click, the communication effect with regard to that can assess this advertising message just can be to car so as to the advertiser of this advertising message
Account (can be the default car owner of the car account or vehicle production firm account) pay corresponding advertising expense
With so that the related right people of vehicle obtains ad revenue.
Fig. 3 is equipped with the schematic diagram of the vehicle collection advertising message of advertisement distributing system of the present invention.Fig. 4 is equipped with the present invention
The schematic diagram of the vehicle commercials information of advertisement distributing system.Fig. 5 is that advertisement distributing system of the present invention assesses advertising results
Schematic diagram.As shown in Fig. 3 to 5, in another preference, the vehicle 20 with the advertisement distributing system of the present invention is parked in number
Wireless network (WIFI) scope 211 in city 21, wireless network (WIFI) scope 221 of garments city 22 and jewelry city 23 it is wireless
In network (WIFI) scope 231, wireless network that now vehicle 20 can be where front and rear switching oneself accesses digital city 21 respectively
The server for having digital advertising message, the server for having dress advertisements information of garments city 22 and depositing for jewelry city 23
There is the server of jewelry advertising message.The advertising message is included in advertising pictures, advertisement video and coupon information extremely
Few one kind.There is the positional information in digital city 21, the position in dress advertisements information with garments city 22 in digital advertising message
Information, there is the positional information in jewelry city 23 in jewelry advertising message.According to the positional information of the vehicle to the tool that receives
The advertising message for having positional information is screened, and is all apart from close, three advertisements all enter ad queue.And by three
Individual advertising message by Bluetooth protocol with after the foundation mapping of the account of the vehicle, being broadcasted.The mobile end of first user
End 24, the mobile terminal 25 of second user, the mobile terminal 26 of the 3rd user all have received this three articles of advertising messages, then advertisement
Bluetooth broadcast module 14 in delivery system gathers the mobile terminal 24 for receiving every advertising message, mobile terminal 25, movement eventually
The equipment identiflication number at end 26.Establish the mapping of the account of the identiflication number of each mobile terminal, the advertising message and vehicle
Relation.
The mapping relation information A of digital advertisement is simple schematically as follows, but is not limited：
【Digital advertisement --- the equipment identiflication number of the mobile terminal 24 --- account of vehicle】；
【Digital advertisement --- the equipment identiflication number of the mobile terminal 25 --- account of vehicle】；
【Digital advertisement --- the equipment identiflication number of the mobile terminal 26 --- account of vehicle】.
The mapping relation information B of dress advertisements is simple schematically as follows, but is not limited：
【Dress advertisements --- the equipment identiflication number of mobile terminal 24 --- account of vehicle】；
【Dress advertisements --- the equipment identiflication number of mobile terminal 25 --- account of vehicle】；
【Dress advertisements --- the equipment identiflication number of mobile terminal 26 --- account of vehicle】.
The mapping relation information C of jewelry advertisement is simple schematically as follows, but is not limited：
【Jewelry advertisement --- the equipment identiflication number of mobile terminal 24 --- account of vehicle】；
【Jewelry advertisement --- the equipment identiflication number of mobile terminal 25 --- account of vehicle】；
【Jewelry advertisement --- the equipment identiflication number of mobile terminal 26 --- account of vehicle】.
Also, above-mentioned mapping relations confidence is postbacked into each server as information source.The service in digital city 21
Device receives mapping relation information A, and the server of garments city 22 receives mapping relation information B, and the server in jewelry city 23, which receives, to be reflected
Penetrate relation information C.Within preset time threshold (such as half an hour), statistics provides the wireless office of the server of the advertising message
The quantity of the mobile terminal with mapping relations newly connected in the net of domain.
Now, interested in jewelry city 23 after the first user sees advertising message, carrier's mobile terminal 24 is according to jewelry
Positional information in advertisement goes to jewelry city 23, and his mobile terminal 24 has been accessed by the WLAN in jewelry city 23,
Mobile terminal 24 is connected to the WLAN in jewelry city 23, and (the equipment identiflication number of mobile terminal 24 is by the nothing in jewelry city 23
Line LAN recognizes), so, advertisement distributing system of the invention has carried out once effective advertisement to jewelry city 23, jewelry
The advertiser in city 23 will be according in relation information C【Jewelry advertisement --- the equipment identiflication number of mobile terminal 24 --- vehicle
Account】The related right people for paying vehicle obtains ad revenue.If the other users of multiple similar first users
Same process is repeated, then the related right people of vehicle can just obtain the bigger of the advertiser of the jewelry advertisement from jewelry city 23
Interests.
Similarly, interested in garments city 22 after the 3rd user sees advertising message, carrier's mobile terminal 26 is according to clothes
Positional information in dress advertisement goes to garments city 22, and his mobile terminal has been accessed by the WLAN of garments city 22
26, mobile terminal 26 is connected to the WLAN of garments city 22, and (the equipment identiflication number of mobile terminal 26 is by garments city 22
WLAN recognize), so, advertisement distributing system of the invention has carried out once effective advertisement to garments city 22,
The advertiser of garments city 22 will be according in relation information C【Dress advertisements --- the equipment identiflication number of mobile terminal 26 ---
The account of vehicle】The related right people for paying vehicle obtains ad revenue.If other use of multiple similar 3rd users
Same process is also repeated in family, then the related right people of vehicle can just obtain the advertiser's of the dress advertisements from garments city 22
More golden eggs.
On the contrary, although the mobile terminal 24 of the first user, the mobile terminal 25 of second user, the 3rd user
Mobile terminal 26 all have received the digital advertising message in digital city 21, but nobody went to digital city 21 or in the default time
Within threshold value, these users do not go to digital city 21, it is seen then that advertisement distributing system of the invention is not carried out to digital city 21
Effective advertisement, so, the advertiser of the digital advertisement in digital city 21 branch pays off advertising.
The vehicle carried advertisement delivery system of the present invention can fully spread the spread scope of advertisement, neatly allow vehicle to exist
Targetedly advertisement, Ke Yigen can be issued according to the information environment of self-position and surrounding all the time in stopping or travelling
According to the hobby of periphery crowd, the advertisement preferably played, and obtain income caused by advertisement.
Fig. 6 is the flow chart of the vehicle carried advertisement dissemination method of the present invention.As shown in fig. 6, embodiments of the invention carry
For a kind of vehicle carried advertisement dissemination method, using such as above-mentioned vehicle carried advertisement delivery system, comprise the following steps：
S101, real-time positioning vehicle positional information.
S102, in real time collection vehicle body around multiple information sources multiple advertising messages, information source include mobile terminal and/or
Server with WLAN, advertising message include at least one in advertising pictures, advertisement video and coupon information
Kind.
S103, according to the positional information of vehicle the advertising message with positional information is screened, generate ad queue.
And
After S104, the account that will come the most preceding at least one advertising message of ad queue and vehicle foundation map, lead to
Bluetooth protocol is crossed to be broadcasted.
In a preferred embodiment, entered in step S103 according to the positional information of vehicle and the positional information of advertising message
Row contrast, judges both range differences whether within preset range threshold value, if then retaining advertisement letter in ad queue
Breath, if it is not, then deleting the advertising message in ad queue.First choice is by the advertising message nearest with the position of vehicle in the present invention
Broadcasted, to obtain more preferable advertisement temperature, allow the user received can reach the very first time launch advertisement businessman or
It is to buy the commodity for launching advertisement.
In a further advantageous embodiment, step S1031, basis and car are also included before step S104 after step S103
In multiple mobile terminals in same WLAN going out for product is purchased in advance in the shopping cart of at least one shopping software
Occurrence number and/or purchased product occurrence number to correlation advertising message be ranked up, occurrence number is more, sequence more lean on
Before, occurrence number is fewer, and sequence is more rearward.For example, respectively gather surrounding user mobile phone in the shopping network such as Taobao or Jingdone district
The shopping cart stood and merchandise news is bought, according to the quantity of extensive stock species, judgement is currently more in the crowd of vehicle periphery
It is ready which kind commodity bought, then issues associated advertisement.
In a further advantageous embodiment, step S104 comprises the following steps：
S10411, at least one purchase link is added in the advertising message broadcasted, purchase link provides advertising message
The purchase link of corresponding product, and establish purchase link and the account mapping of vehicle.
The number that S10412, detection purchase link are clicked.And
S10413, the number of clicks according to purchase link, the bill payment advertising expense of the account of information source to vehicle.This hair
It is bright accurately to assess the effect for launching advertisement, and the related right people of vehicle is obtained corresponding ad revenue.
In a further advantageous embodiment, step S104 comprises the following steps：
S10421, collection receive the identiflication number of the mobile terminal of advertising message.
S10422, the identiflication number for establishing mobile terminal, the advertising message and vehicle account mapping relations.
S10423, mapping relations are postbacked into the server as information source.
S10424, within preset time threshold, statistics provides new in the WLAN of the server of the advertising message
The quantity of the mobile terminal with mapping relations of connection.And
S10425, the quantity according to the mobile terminal of new connection WLAN, the account of the account of information source to vehicle
Branch pays off advertising.The present invention can launch the effect of advertisement according to the practical action of user come accurate evaluation, and make vehicle
Related right people obtains matching ad revenue.
The vehicle carried advertisement dissemination method of the present invention also can fully spread the spread scope of advertisement, neatly allow vehicle
In stopping or traveling all the time can according to self-position and around information environment issue targetedly advertisement, can be with
According to the hobby of periphery crowd, the advertisement preferably played, and obtain income caused by advertisement.
The embodiment of the present invention also provides a kind of vehicle carried advertisement distribution apparatus, including processor.Memory, wherein storing
There is the executable instruction of processor.Wherein, processor is configured to via performing executable instruction the vehicle carried advertisement that performs
The step of dissemination method.
As above, vehicle carried advertisement delivery system of the invention can fully spread the spread scope of advertisement, neatly allow
Vehicle in stopping or traveling all the time can according to self-position and around information environment issue targetedly advertisement,
Can be according to the hobby of periphery crowd, the advertisement preferably played, and obtain income caused by advertisement.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be implemented as following form, i.e.,：It is complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.), or hardware and software, can unite here
Referred to as " circuit ", " module " or " platform ".
Fig. 7 is the structural representation of the vehicle carried advertisement distribution apparatus of the present invention.Described referring to Fig. 7 according to this
The electronic equipment 600 of this embodiment of invention.The electronic equipment 600 that Fig. 7 is shown is only an example, should not be to this hair
The function and use range of bright embodiment bring any restrictions.
As shown in fig. 7, electronic equipment 600 is showed in the form of universal computing device.The component of electronic equipment 600 can wrap
Include but be not limited to：At least one processing unit 610, at least one memory cell 620, (including the storage of connection different platform component
Unit 620 and processing unit 610) bus 630, display unit 640 etc..
Wherein, memory cell has program stored therein code, and the program code unit 610 that can be processed performs so that processing is single
Member 610 perform described in this specification above-mentioned electronic prescription circulation processing method part according to the various exemplary implementations of the present invention
The step of mode.For example, the step of processing unit 610 can perform as shown in Figure 6 respectively.
Memory cell 620 can include the computer-readable recording medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 6201 and/or cache memory unit 6202, it can further include read-only memory unit (ROM) 6203.
Memory cell 620 can also include program/utility with one group of (at least one) program module 6205
6204, such program module 6205 includes but is not limited to：Operating system, one or more application program, other program moulds
Block and routine data, the realization of network environment may be included in each or certain combination in these examples.
Bus 630 can be to represent the one or more in a few class bus structures, including memory cell bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 600 can also be with one or more external equipments 700 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, the equipment communication interacted with the electronic equipment 600 can be also enabled a user to one or more, and/or with causing
Any equipment that the electronic equipment 600 can be communicated with one or more of the other computing device (such as router, modulation /demodulation
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 650.Also, electronic equipment 600 can be with
By network adapter 660 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 660 can be communicated by bus 630 with other modules of electronic equipment 600.Should
Understand, although not shown in the drawings, can combine electronic equipment 600 uses other hardware and/or software module, including it is but unlimited
In：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage platform etc..
The embodiment of the present invention also provides a kind of computer-readable recording medium, real when program is performed for storage program
The step of existing vehicle carried advertisement dissemination method.In some possible embodiments, various aspects of the invention can be with
It is embodied as a kind of form of program product, it includes program code, when program product is run on the terminal device, program code
It is various according to the present invention described in the above-mentioned electronic prescription circulation processing method part of this specification for performing terminal device
The step of illustrative embodiments.
As it appears from the above, the program in the computer-readable recording medium of the present invention can fully spread advertisement when being performed
Spread scope, neatly allow vehicle in stopping or traveling all the time can according to self-position and around information environment
Targetedly advertisement is issued, can be according to the hobby of periphery crowd, the advertisement preferably played, and obtain and received caused by advertisement
Benefit.
Fig. 8 is the structural representation of the computer-readable recording medium of the present invention.With reference to shown in figure 8, describe according to this
The program product 800 for being used to realize the above method of the embodiment of invention, it can use the read-only storage of portable compact disc
Device (CD-ROM) and including program code, and can be run on terminal device, such as PC.However, the journey of the present invention
Sequence product not limited to this, in this document, readable storage medium storing program for executing can be it is any include or the tangible medium of storage program, the journey
Sequence can be commanded the either device use or in connection of execution system, device.
Program product can use any combination of one or more computer-readable recording mediums.Computer-readable recording medium can be that readable signal is situated between
Matter or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or partly lead
System, device or the device of body, or any combination above.More specifically example (the non exhaustive row of readable storage medium storing program for executing
Table) include：Electrical connection, portable disc, hard disk, random access memory (RAM), read-only storage with one or more wires
Device (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-
ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer-readable recording medium can be including the data-signal in a base band or as carrier wave part propagation, its
In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal,
Optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any readable Jie beyond readable storage medium storing program for executing
Matter, the computer-readable recording medium can send, propagate either transmit for used by instruction execution system, device or device or and its
The program of combined use.The program code included on readable storage medium storing program for executing can be transmitted with any appropriate medium, including but not
It is limited to wireless, wired, optical cable, RF etc., or above-mentioned any appropriate combination.
Can being combined to write the program operated for performing the present invention with one or more programming languages
Code, programming language include object oriented program language-Java, C++ etc., in addition to conventional process
Formula programming language-such as " C " language or similar programming language.Program code can be calculated fully in user
Perform in equipment, partly perform on a user device, the software kit independent as one performs, partly in user calculating equipment
Upper part is performed or performed completely in remote computing device or server on a remote computing.It is being related to long-range meter
In the situation for calculating equipment, remote computing device can pass through the network of any kind, including LAN (LAN) or wide area network
(WAN) user calculating equipment, is connected to, or, it may be connected to external computing device (such as utilize ISP
To pass through Internet connection).
To sum up, vehicle carried advertisement delivery system, method, equipment and storage medium of the invention can fully spread advertisement
Spread scope, neatly allow vehicle in stopping or traveling all the time can according to self-position and around information ring
Targetedly advertisement is issued in border, can be according to the hobby of periphery crowd, the advertisement preferably played, and is obtained and received caused by advertisement
Benefit.
Above content is to combine specific preferred embodiment further description made for the present invention, it is impossible to is assert
The specific implementation of the present invention is confined to these explanations.For general technical staff of the technical field of the invention,
On the premise of not departing from present inventive concept, some simple deduction or replace can also be made, should all be considered as belonging to the present invention's
Protection domain.
Claims (15)
1. a kind of vehicle carried advertisement delivery system, is arranged at vehicle, it is characterised in that the vehicle carried advertisement delivery system
Including：
One vehicle localization module, the positional information of the vehicle is positioned in real time；
One advertising message acquisition module, multiple advertising messages of multiple information sources around vehicle body, described information source bag are gathered in real time
Include mobile terminal and/or the server with WLAN, the advertising message includes advertising pictures, advertisement video and excellent
At least one of favour certificate information；
One advertising message order module, according at least to the vehicle positional information to the advertising message with positional information
Screened, generate ad queue；And
One Bluetooth broadcast module, the most preceding at least one advertising message of the ad queue and the account of the vehicle will be come
After establishing mapping, broadcasted by Bluetooth protocol.
2. vehicle carried advertisement delivery system according to claim 1, it is characterised in that：The advertising message acquisition module
There is the advertising message of positional information according to the positional information of the vehicle from internet hunt.
3. vehicle carried advertisement delivery system according to claim 1, it is characterised in that：The advertising message acquisition module
Gather the advertising message of the currently mobile terminal or server with the vehicle in same WLAN.
4. vehicle carried advertisement delivery system according to claim 3, it is characterised in that：The advertising message acquisition module
Multiple WLANs that the vehicle that automatically switches can receive, obtain multiple advertisements from each WLAN respectively
Information.
5. vehicle carried advertisement delivery system according to claim 1, it is characterised in that：The advertising message order module
Contrasted according to the positional information of the positional information of the vehicle and the advertising message, judge both range differences whether
Within preset range threshold value, if then retaining the advertising message in the ad queue, if it is not, then in the ad queue
Delete the advertising message.
6. vehicle carried advertisement delivery system according to claim 5, it is characterised in that：The advertising message order module
Always according to the purchase with least one shopping software in multiple mobile terminals of the vehicle in same WLAN
The advertising message to correlation of the occurrence number for purchasing product in thing car in advance and/or the occurrence number for having purchased product is ranked up, and is gone out
Occurrence number is more, and sequence is more forward, and occurrence number is fewer, and sequence is more rearward.
7. vehicle carried advertisement delivery system according to claim 1, it is characterised in that：The Bluetooth broadcast module is being entered
At least one purchase link is added in the advertising message of row broadcast, the purchase link provides product corresponding to the advertising message
Purchase link, and the account for establishing the purchase link and the vehicle maps, time being clicked according to the purchase link
Number, the account obtain ad revenue.
8. vehicle carried advertisement delivery system according to claim 1, it is characterised in that：The Bluetooth broadcast module collection
The identiflication number of the mobile terminal of the advertising message is received, and establishes the identiflication number of the mobile terminal, the advertising message
And the mapping relations of the account of the vehicle, the mapping relations are postbacked into the server as described information source, pre-
If within time threshold, according to what is newly connected in the WLAN for the server for providing the advertising message there is mapping to close
The quantity of the mobile terminal of system, the account obtain ad revenue.
A kind of 9. vehicle carried advertisement dissemination method, using vehicle carried advertisement as claimed in any of claims 1 to 8 in one of claims
Delivery system, it is characterised in that comprise the following steps：
S101, the positional information for positioning the vehicle in real time；
S102, in real time collection vehicle body around multiple information sources multiple advertising messages, described information source include mobile terminal and/or
Server with WLAN, the advertising message are included in advertising pictures, advertisement video and coupon information extremely
Few one kind；
S103, according to the positional information of the vehicle advertising message with positional information is screened, generate advertisement
Queue；And
S104, the foundation mapping that the most preceding at least one advertising message of the ad queue and the account of the vehicle will be come
Afterwards, broadcasted by Bluetooth protocol.
10. vehicle carried advertisement dissemination method according to claim 9, it is characterised in that：Basis in the step S103
Whether the positional information of the positional information of the vehicle and the advertising message is contrasted, judge both range differences default
Within range threshold, if then retaining the advertising message in the ad queue, if it is not, then being deleted in the ad queue
The advertising message.
11. vehicle carried advertisement dissemination method according to claim 9, it is characterised in that：Walked after the step S103
Suddenly step S1031 is also included before S104, according to multiple described mobile whole in same WLAN with the vehicle
The occurrence number of purchasing product in end in the shopping cart of at least one shopping software in advance and/or the occurrence number of having purchased product to phase
The advertising message of pass is ranked up, and occurrence number is more, and sequence is more forward, and occurrence number is fewer, and sequence is more rearward.
12. vehicle carried advertisement dissemination method according to claim 9, it is characterised in that：The step S104 include with
Lower step：
S10411, at least one purchase link is added in the advertising message broadcasted, the purchase link provides the advertisement
The purchase link of product corresponding to information, and establish the purchase link and the account mapping of the vehicle；
The number that S10412, the detection purchase link are clicked；And
S10413, the number of clicks according to the purchase link, the account in described information source are wide to the bill payment of the vehicle
Announcement takes.
13. vehicle carried advertisement dissemination method according to claim 9, it is characterised in that：The step S104 include with
Lower step：
S10421, collection receive the identiflication number of the mobile terminal of the advertising message；
S10422, the identiflication number for establishing the mobile terminal, the advertising message and the vehicle account mapping relations；
S10423, the mapping relations are postbacked to the server as described information source；
S10424, within preset time threshold, statistics provides new in the WLAN of the server of the advertising message
The quantity of the mobile terminal with mapping relations of connection；And
S10425, the quantity according to the mobile terminal for newly connecting the WLAN, the account in described information source is to institute
State the bill payment advertising expense of vehicle.
A kind of 14. vehicle carried advertisement distribution apparatus, it is characterised in that including：
Processor；
Memory, wherein being stored with the executable instruction of the processor；
Wherein, the processor is configured to carry out any one in perform claim requirement 9 to 13 via the execution executable instruction
The step of vehicle carried advertisement dissemination method.
15. a kind of computer-readable recording medium, for storage program, it is characterised in that power is realized when described program is performed
During profit requires 9 to 13 described in any one the step of vehicle carried advertisement dissemination method.
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| CN201711115413.4A CN107801160B (en) | 2017-11-13 | 2017-11-13 | Vehicle-mounted mobile advertisement publishing system, method, equipment and storage medium |
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|---|---|---|---|
| CN201711115413.4A CN107801160B (en) | 2017-11-13 | 2017-11-13 | Vehicle-mounted mobile advertisement publishing system, method, equipment and storage medium |
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| CN107801160A true CN107801160A (en) | 2018-03-13 |
| CN107801160B CN107801160B (en) | 2020-07-28 |
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