CN107808296A - Information push method and device for vehicle entertainment equipment and vehicle entertainment equipment - Google Patents

Abstract

The embodiment of the invention discloses a method and a device for pushing information of vehicle-mounted entertainment equipment and the vehicle-mounted entertainment equipment, wherein the method comprises the following steps: obtaining passenger using information of a vehicle where the entertainment equipment is located; and pushing the advertisement information determined according to the passenger using information. According to the embodiment of the invention, the passenger using information of the vehicle in which the entertainment equipment is positioned is obtained, the advertisement information determined according to the passenger using information is generated, the pushed information can better aim at different passengers, and the pushing is more accurate.

Description

Information push method and device for vehicle entertainment equipment and vehicle entertainment equipment

technical field

The present invention relates to the technical field related to automobiles, in particular to a vehicle entertainment equipment information push method and device, and the vehicle entertainment equipment.

Background technique

Existing taxis, especially online reservation taxis (referred to as online car-hailing), are equipped with entertainment equipment on the vehicle seats for passengers to watch entertainment programs such as videos and advertisements while riding in the vehicle, so that passengers can have a better experience. experience feelings.

When passengers use the entertainment equipment, in order to better promote to the passengers, the prior art pushes advertisement information on the entertainment equipment.

However, the inventor found in the process of realizing the invention that in the existing push method, the information pushed is uniformly distributed by the background server, and the content pushed to any passenger is consistent, so it is impossible to push targeted information to passengers.

Contents of the invention

Based on this, it is necessary to provide a vehicle entertainment device information push method and device and a vehicle entertainment device for the technical problem that the prior art cannot push targeted advertisement information to passengers.

An embodiment of the present invention provides a method for pushing information on a vehicle entertainment device, including:

Obtaining passenger vehicle information of the vehicle where the entertainment device is located;

Push the advertisement information determined according to the passenger's car information.

Further, the passenger car information includes a passenger boarding event, and the pushing of the advertisement information determined according to the passenger car information specifically includes:

In response to the passenger boarding event, generate and push advertisement information about the passenger boarding.

Furthermore, the advertisement information about passengers getting on the bus is the advertisement information matching the location of the passengers getting on the bus.

Further, the passenger car information includes the location of the passenger getting off the car, and the pushing of the advertisement information determined according to the passenger car information specifically includes:

Acquiring device location information of the entertainment device;

Generate advertising messages about passengers getting off the bus

When the distance between the device location information and the passenger alighting position is less than a preset distance threshold, the advertisement information about the passenger alighting is pushed.

Furthermore, the advertisement information about passengers getting off is the advertisement information matching the location of passengers getting off.

Further, the passenger's car information includes the event that the passenger is using the car, and the pushing of the advertisement information determined according to the passenger's car information specifically includes:

Responding to an event that a passenger is using a car, acquiring device location information of the entertainment device;

Advertisement information matching the location information of the device is generated and pushed.

Further, the passenger car information includes passenger personalized information, and the pushing of the advertisement information determined according to the passenger car information specifically includes:

Advertisement information matching the passenger's personalized information is generated and pushed.

An embodiment of the present invention provides a vehicle entertainment device information push device, including:

A vehicle information acquisition module, configured to: acquire passenger vehicle information of the vehicle where the entertainment device is located;

The advertisement pushing module is used for: pushing the advertisement information determined according to the passenger's car information.

Further, the passenger car information includes passenger boarding events, and the advertisement push module is specifically used for:

In response to the passenger boarding event, generate and push advertisement information about the passenger boarding.

Furthermore, the advertisement information about passengers getting on the bus is the advertisement information matching the location of the passengers getting on the bus.

Further, the passenger car information includes the location where the passenger gets off, and the advertisement push module is specifically used for:

Acquiring device location information of the entertainment device;

Generate advertising messages about passengers getting off the bus

When the distance between the device location information and the passenger alighting position is less than a preset distance threshold, the advertisement information about the passenger alighting is pushed.

Furthermore, the advertisement information about passengers getting off is the advertisement information matching the location of passengers getting off.

Further, the passenger car information includes the event that the passenger is using the car, and the advertisement push module is specifically used for:

Responding to an event that a passenger is using a car, acquiring device location information of the entertainment device;

Advertisement information matching the location information of the device is generated and pushed.

Furthermore, the advertisement push module is specifically used for:

Advertisement information matching the passenger's personalized information is generated and pushed.

An embodiment of the present invention provides an in-vehicle entertainment device, including: a communication device and a display device, the communication device is used to receive advertisement information pushed by any of the above-mentioned in-vehicle entertainment device information push devices;

The display device is used for displaying the advertisement information.

An embodiment of the present invention provides an in-vehicle entertainment device, including: a storage device and a display device, the storage device is used to store the advertisement information pushed by any one of the above-mentioned in-vehicle entertainment device information push devices;

The display device is used for displaying the advertisement information.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate.

Description of drawings

Fig. 1 is a working flow chart of a method for pushing information of an in-vehicle entertainment device according to an embodiment of the present invention;

Fig. 2 is a working flow chart of a method for pushing information of an in-vehicle entertainment device provided by an optional embodiment of the present invention;

Fig. 3 is a working flow chart of a method for pushing information of an in-vehicle entertainment device provided in another optional embodiment of the present invention;

Fig. 4 is a working flow chart of a method for pushing information of a car entertainment device provided in another optional embodiment of the present invention;

Fig. 5 is a working flow chart of a method for pushing information of an in-vehicle entertainment device provided in another optional embodiment of the present invention;

Fig. 6 is a device module diagram of an information push device for vehicle entertainment equipment provided by an embodiment of the present invention;

Fig. 7 is a device module diagram of a vehicle entertainment device provided by an embodiment of the present invention;

FIG. 8 is a device block diagram of a vehicle entertainment device provided by an embodiment of the present invention;

FIG. 9 is a schematic diagram of a hardware structure of an electronic device implementing an apparatus for pushing information of an in-vehicle entertainment device provided by an alternative embodiment of the present invention.

Detailed ways

The present invention will be described in further detail below in conjunction with the accompanying drawings and specific embodiments.

Embodiment one

As shown in Figure 1, it is a work flow diagram of a method for pushing information of a vehicle entertainment device provided by an embodiment of the present invention, including:

Step S101, obtaining passenger car information of the vehicle where the entertainment device is located;

Step S102, push the advertisement information determined according to the passenger's vehicle information.

The entertainment device can be a device such as a tablet computer (PAD). The entertainment device has the function of interacting with the background server, and can obtain video programs, perform game interaction, or push advertisements. The entertainment device communicates with the background server through the network, and examples of the network include but not limited to the Internet, intranet, local area network, mobile communication network and combinations thereof.

Since passengers will send their boarding request to the online car-hailing company when using, for example, an online car-hailing company. The information can be obtained from the server of the ride-hailing company in the vehicle where the entertainment device is installed.

Specifically, step S101 may be executed by a background server connected to the network of the entertainment device, an electronic control unit (ECU) of the vehicle, or the entertainment device itself, to acquire passenger car information of the vehicle where the entertainment device is located.

Then, in step S102, the advertisement information is determined according to the passenger's car information and pushed, and the entertainment device can display the advertisement information on the screen.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate.

Embodiment two

As shown in Figure 2, it is a work flow diagram of a method for pushing information of a vehicle entertainment device provided by an optional embodiment of the present invention, including:

Step S201 , acquiring passenger vehicle information of the vehicle where the entertainment device is located, the passenger vehicle information including passenger boarding events.

When the passenger boards the car, the server of the online car-hailing company in the vehicle where the entertainment device is located will receive a passenger boarding event, and the boarding event will be sent to the device that processes the advertising information of the entertainment device. For example, a passenger boarding event may be sent to a server responsible for advertising information to the entertainment device, the entertainment device itself, or the vehicle ECU, etc.

Step S202, in response to the passenger boarding event, generate and push advertisement information about the passenger boarding.

Specifically, the advertisement information about passengers getting on the bus is the advertisement information matching the location of the passengers getting on the bus.

The passenger's boarding location will also be sent to the server of the online car-hailing company, and will be obtained by the device that processes the advertising information of the entertainment device, and then the advertising information that matches the passenger's boarding location will be determined.

The advertisement information matched by the passenger's boarding position can be the advertisement information in which the content involved or the position of the advertiser is in a preset area centered on the passenger's boarding position, for example, in a radius of 500 meters centered on the passenger's boarding position. Travel information, entertainment information, gourmet information, etc. in the area within a meter range.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matched with the boarding position of the passenger, so that the passenger can obtain the advertisement information near the boarding position when boarding the bus.

Embodiment three

As shown in FIG. 3, it is a work flow diagram of a method for pushing information of a car entertainment device provided by another optional embodiment of the present invention, including:

Step S301 , acquiring passenger vehicle information of the vehicle where the entertainment device is located, where the passenger vehicle information includes the location where the passenger gets off the vehicle.

The passenger's alighting location will be sent to the server of the online car-hailing company when the passenger sends a request for an online car-hailing company, and the device for processing entertainment device advertisement information can be obtained from the server of the online car-hailing company. For example, the server responsible for advertising information to the entertainment device, the entertainment device itself, or the ECU of the vehicle can be obtained from the server of the online car-hailing company.

Step S302, acquiring device location information of the entertainment device.

Step S303, generating advertisement information about passengers getting off the bus.

Specifically, the advertisement information about getting off the passenger is the advertisement information matching the position of getting off the passenger.

The advertisement information matched by the passenger's disembarkation location can be the advertisement information in which the involved content or the position of the advertiser is in a preset area centered on the passenger's disembarkation location, for example, in a radius of 500 meters centered on the passenger disembarkation location. Travel information, entertainment information, gourmet information, etc. in the area within a meter range.

Step S304, when the distance between the device location information and the passenger alighting position is less than a preset distance threshold, push the advertisement information about the passenger alighting.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matching the passenger's alighting location, so that the passenger can obtain the advertisement information near the alighting location when the passenger is a preset distance away from the alighting location.

Embodiment four

As shown in Fig. 4, it is a work flow diagram of a method for pushing information of a vehicle entertainment device provided by another optional embodiment of the present invention, including:

Step S401 , acquiring passenger vehicle information of the vehicle where the entertainment device is located, and the passenger vehicle information includes an event that the passenger is using the vehicle.

When passengers use the online car-hailing service, the server of the online car-hailing company will obtain the passenger boarding information and passenger alighting information. The device that processes the advertising information of the entertainment device can obtain the event that the passenger is using the car from the server of the online car-hailing company, or the server of the online car-hailing company can push the passenger boarding information and passenger alighting information. For example, the server of an online car-hailing company pushes passenger boarding information and passenger alighting information to the server responsible for advertising information to the entertainment device, the entertainment device itself, or the vehicle ECU. The device responsible for advertising information to the entertainment device, generates a passenger in use event during the time period when the passenger boarding information is received but the passenger alighting information is not received, and cancels the passenger in use event after receiving the passenger alighting information .

Step S402, in response to the event that the passenger is using the car, acquire device location information of the entertainment device.

The device location information of the entertainment device may be acquired from a geographic location module of the entertainment device, for example, from a Global Positioning System (Global Positioning System, GPS) module.

Step S403, generating and pushing advertisement information matching the device location information.

Specifically, an advertisement information matching the current device location information may be generated every preset time, or an advertisement information matching the current device location information may be generated every preset distance, or the current device location may enter If the preset range of advertising information is set, the advertising information is generated and pushed.

The advertisement information that matches the device location information may be the advertisement information that the involved content or the location of the advertiser is within a preset area centered on the current device location information, for example, within a radius centered on the current device location information It is tourist information, entertainment information, gourmet information, etc. in the area within 500 meters.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matched with the location information of the device, so that the advertisement information obtained by the passenger is related to the location of the passenger, and the information push is more accurate.

Embodiment five

As shown in Fig. 5, it is a work flow diagram of a method for pushing information of a vehicle entertainment device provided by another optional embodiment of the present invention, including:

Step S501, acquiring vehicle information of passengers of the vehicle where the entertainment device is located.

Step S502, generating and pushing advertisement information matching the passenger's personalized information. Specifically, the passenger's personalized information may be the passenger's gender, age, job occupation, and the like. Passengers can provide their personalized information to the online car-hailing company when they take a ride. Therefore, the passenger's personalized information can be obtained from the online car-hailing company. Alternatively, the passenger's personalized information can also be obtained by the passenger logging into an account on the in-vehicle entertainment device, and the background server obtains the personalized information corresponding to the logged-in account.

The advertisement information matched with the passenger's personalized information may be the advertisement information matched with the passenger's gender, age, and occupation. For example, if the passenger is a female, the advertisement information pushed is female information.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information pushed in this embodiment is the advertisement information matched with the passenger's personalized information, and the push accuracy is further improved.

Embodiment six

As shown in Fig. 6, it is a device module diagram of an information push device for vehicle entertainment equipment provided by an embodiment of the present invention, including:

The vehicle information acquisition module 601 is configured to: acquire passenger vehicle information of the vehicle where the entertainment device is located;

The advertisement pushing module 602 is configured to: push the advertisement information determined according to the passenger's car information.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate.

Embodiment seven

An information push device for vehicle entertainment equipment provided by an optional embodiment of the present invention includes:

The vehicle information acquisition module is used to: acquire passenger vehicle information of the vehicle where the entertainment device is located, and the passenger vehicle information includes passenger boarding events;

The advertisement pushing module is configured to: generate and push advertisement information about passengers boarding in response to the passenger boarding event.

Specifically, the advertisement information about passengers getting on the bus is the advertisement information matching the location of the passengers getting on the bus.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matched with the boarding position of the passenger, so that the passenger can obtain the advertisement information near the boarding position when boarding the bus.

Embodiment eight

Another optional embodiment of the present invention provides a vehicle entertainment device information push device, including:

The vehicle information acquisition module is used to: acquire the passenger vehicle information of the vehicle where the entertainment device is located, and the passenger vehicle information includes the passenger alighting position;

an advertisement push module, configured to: obtain device location information of the entertainment device;

Generate advertising information about passenger alighting;

When the distance between the device location information and the passenger alighting position is less than a preset distance threshold, the advertisement information about the passenger alighting is pushed.

Specifically, the advertisement information about getting off the passenger is the advertisement information matching the position of getting off the passenger.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matching the passenger's alighting location, so that the passenger can obtain the advertisement information near the alighting location when the passenger is a preset distance away from the alighting location.

Embodiment nine

An information push device for vehicle-mounted entertainment equipment provided by another optional embodiment of the present invention includes:

The vehicle information acquisition module is configured to: acquire passenger vehicle information of the vehicle where the entertainment device is located, and the passenger vehicle information includes an event that the passenger is using the vehicle;

The advertisement push module is used for: responding to the event that the passenger is using the car, to obtain the device location information of the entertainment device;

Advertisement information matching the location information of the device is generated and pushed.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information in this embodiment is the advertisement information matched with the location information of the device, so that the advertisement information obtained by the passenger is related to the location of the passenger, and the information push is more accurate.

Embodiment ten

An information push device for vehicle-mounted entertainment equipment provided by another optional embodiment of the present invention includes:

A vehicle information acquisition module, configured to: acquire passenger vehicle information of the vehicle where the entertainment device is located;

The advertisement pushing module is used for: generating and pushing the advertisement information matched with the passenger's personalized information.

The embodiment of the present invention acquires passenger vehicle information of the vehicle where the entertainment device is located, and generates advertisement information determined according to the passenger vehicle information, and the pushed information can be better targeted at different passengers, and the pushing is more accurate. In particular, the advertisement information pushed in this embodiment is the advertisement information matched with the passenger's personalized information, and the push accuracy is further improved.

Embodiment Eleven

As shown in FIG. 7 , it is an equipment block diagram of an in-vehicle entertainment device provided by an embodiment of the present invention, including: a communication device 701 and a display device 702, and the communication device is used to receive any of the above-mentioned in-vehicle entertainment device information push devices push advertising information;

The display device is used for displaying the advertisement information.

In the embodiment of the present invention, the advertisement information determined according to the passenger's car information is acquired through the communication device, and displayed through the display device, so that the passengers can obtain better advertisement information.

Embodiment 12

As shown in FIG. 8 , it is an equipment module diagram of an in-vehicle entertainment device provided by an embodiment of the present invention, including: a storage device 801 and a display device 802, and the storage device is used to store any of the aforementioned in-vehicle entertainment device information push devices push advertising information;

The display device is used for displaying the advertisement information.

In the embodiment of the present invention, the advertisement information determined according to the passenger's vehicle information is stored by the storage device, and displayed by the display device, so that passengers can obtain better advertisement information.

The thirteenth embodiment of the present invention provides a non-volatile computer storage medium, the computer storage medium stores computer-executable instructions, and the computer-executable instructions can execute the information push of the in-vehicle entertainment device in any of the above device implementations device.

As shown in FIG. 9, it is a schematic diagram of the hardware structure of the electronic device implementing the vehicle entertainment device information push device provided by the fourteenth embodiment of the present invention, which mainly includes: one or more processors 910, memory 920, etc., in FIG. 9 A processor 910 is taken as an example.

The electronic device implementing the device for pushing information of the in-vehicle entertainment device may also include: an input device 930 and an output device 940 .

The processor 910, the memory 920, the input device 930, and the display device 940 may be connected through a bus or in other ways. In FIG. 9, connection through a bus is taken as an example.

The memory 920, as a non-volatile computer-readable storage medium, can be used to store non-volatile software programs, non-volatile computer-executable programs and modules, such as the corresponding program instructions/modules, for example, the vehicle information acquisition module 601 and advertisement push module 602 shown in FIG. 6 . The processor 910 executes various functional applications and data processing by running the non-volatile software programs, instructions and modules stored in the memory 920, that is, implements the information pushing device for the vehicle entertainment device in the above-mentioned embodiments.

The memory 920 may include a program storage area and a data storage area, wherein the program storage area may store an operating system and at least one application required by a function; the data storage area may store data created according to the use of the vehicle entertainment equipment information push device, etc. . In addition, the memory 920 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid-state storage devices. In some embodiments, the memory 920 may optionally include a memory that is set remotely relative to the processor 910, and these remote memories may be connected to the device that executes the information push device for the in-vehicle entertainment device through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The input device 930 can receive the passenger's click, and generate signal input related to the passenger setting and function control of the information push device of the vehicle entertainment equipment. The display device 940 may include a display device such as a display screen to display advertisement information and the like.

The one or more modules are stored in the memory 920 , and when run by the one or more processors 910 , execute the device for pushing information on a vehicle entertainment device in any of the above device embodiments.

The above-mentioned products can execute the device provided by the embodiment of the present application, and have the corresponding functional modules and beneficial effects of the execution device. For technical details not described in detail in this embodiment, refer to the device provided in the embodiment of this application.

The electronic equipment of the embodiment of the present invention exists in various forms, including but not limited to:

(1) Electronic Control Unit (Electronic Control Unit, ECU) is also called "driving computer", "vehicle computer" and so on. It is mainly composed of microprocessor (CPU), memory (ROM, RAM), input/output interface (I/O), analog-to-digital converter (A/D), and large-scale integrated circuits such as shaping and driving.

(2) Server: A device that provides computing services. The composition of the server includes processors, hard disks, memory, and system buses. , Reliability, security, scalability, manageability and other aspects have high requirements.

(3) Other electronic devices with data interaction function.

In addition, the above-mentioned logic instructions in the memory 920 may be implemented in the form of software function units and may be stored in a computer-readable storage medium when sold or used as an independent product. Based on this understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art or the part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including Several instructions are used to make a mobile terminal (which may be a personal computer, a server, or a network device, etc.) execute all or part of the steps of the apparatus described in each embodiment of the present invention. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disk or optical disk and other media that can store program codes. .

The device embodiments described above are only illustrative, and the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in One place, or it can be distributed to multiple network elements. Part or all of the modules can be selected according to actual needs to achieve the purpose of the solutions of the embodiments of the present invention. It can be understood and implemented by those skilled in the art without any creative effort.

Through the above description of the implementations, those skilled in the art can clearly understand that each implementation can be implemented by means of software plus a necessary general hardware platform, and of course also by hardware. Based on this understanding, the essence of the above technical solution or the part that contributes to the prior art can be embodied in the form of software products, and the computer software products can be stored in computer-readable storage media, such as ROM/RAM, magnetic Discs, optical discs, etc., include several instructions to make a computer device (which may be a personal computer, server, or network device, etc.) execute the devices described in various embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the embodiments of the present invention, not to limit them; although the embodiments of the present invention have been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand : It can still modify the technical solutions described in the foregoing embodiments, or perform equivalent replacements for some of the technical features; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the technical solutions of the various embodiments of the present invention. spirit and scope.

Claims (16)

1. A vehicle-mounted entertainment device information push method, characterized in that, comprising: Obtaining passenger vehicle information of the vehicle where the entertainment device is located; Push the advertisement information determined according to the passenger's car information. 2. The method for pushing information on in-vehicle entertainment devices according to claim 1, wherein the passenger car information includes a passenger boarding event, and the pushing of the advertisement information determined according to the passenger car information specifically includes : In response to the passenger boarding event, generate and push advertisement information about the passenger boarding. 3 . The method for pushing information on a vehicle entertainment device according to claim 2 , wherein the advertisement information about passengers boarding is advertisement information matching the passenger boarding location. 4 . 4. The vehicle entertainment device information push method according to claim 1, characterized in that, the passenger car information includes the location where the passenger got off the car, and the pushing the advertisement information determined according to the passenger car information specifically includes : Acquiring device location information of the entertainment device; Generate advertising information about passenger alighting; When the distance between the device location information and the passenger alighting position is less than a preset distance threshold, the advertisement information about the passenger alighting is pushed. 5 . The method for pushing information of in-vehicle entertainment devices according to claim 4 , wherein the advertisement information about passengers getting off the vehicle is the advertisement information matching the location of the passengers getting off the vehicle. 6 . 6. The method for pushing information on in-vehicle entertainment devices according to claim 1, wherein the passenger car information includes an event that the passenger is using the car, and the push is based on the advertisement information determined according to the passenger car information, specifically include: Responding to an event that a passenger is using a car, acquiring device location information of the entertainment device; Advertisement information matching the location information of the device is generated and pushed. 7. The method for pushing information on in-vehicle entertainment devices according to any one of claims 1 to 6, wherein the passenger car information includes passenger personalized information, and the push is determined according to the passenger car information. Advertising information, including: Advertisement information matching the passenger's personalized information is generated and pushed. 8. An information push device for in-vehicle entertainment equipment, characterized in that it comprises: A vehicle information acquisition module, configured to: acquire passenger vehicle information of the vehicle where the entertainment device is located; The advertisement pushing module is used for: pushing the advertisement information determined according to the passenger's car information. 9. The information push device for vehicle-mounted entertainment equipment according to claim 8, characterized in that, the passenger car information includes a passenger boarding event, and the advertisement push module is specifically used for: In response to the passenger boarding event, generate and push advertisement information about the passenger boarding. 10 . The information pushing device for in-vehicle entertainment equipment according to claim 9 , wherein the advertisement information about passengers getting on the car is the advertisement information matching the location of the passengers getting on the car. 11 . 11. The vehicle entertainment device information push device according to claim 8, characterized in that, the passenger car information includes the passenger's alighting position, and the advertisement push module is specifically used for: Acquiring device location information of the entertainment device; Generate advertising information about passenger alighting; When the distance between the device location information and the passenger alighting position is less than a preset distance threshold, the advertisement information about the passenger alighting is pushed. 12 . The information pushing device for in-vehicle entertainment equipment according to claim 11 , wherein the advertisement information about passengers getting off the vehicle is the advertisement information matching the location of the passengers getting off the vehicle. 13 . 13. The vehicle entertainment device information push device according to claim 8, characterized in that, the passenger car information includes an event that the passenger is using the car, and the advertisement push module is specifically used for: Responding to an event that a passenger is using a car, acquiring device location information of the entertainment device; Advertisement information matching the location information of the device is generated and pushed. 14. The information push device for vehicle-mounted entertainment equipment according to any one of claims 8-13, characterized in that, the passenger car information includes passenger personalized information, and the advertisement push module is specifically used for: generating information related to the Advertisement information matched with the passenger's personalized information and pushed. 15. A vehicle entertainment device, comprising: a communication device and a display device, characterized in that, The communication device is used to receive the advertisement information pushed by the vehicle entertainment equipment information pushing device according to any one of claims 8-14; The display device is used for displaying the advertisement information. 16. A vehicle entertainment device, comprising: a storage device and a display device, characterized in that, The storage device is used to store the advertisement information pushed by the vehicle entertainment equipment information pushing device according to any one of claims 8-14; The display device is used for displaying the advertisement information.