CN107481051A - SCM precision marketing information-pushing method and device - Google Patents
SCM precision marketing information-pushing method and device Download PDFInfo
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- CN107481051A CN107481051A CN201710682446.0A CN201710682446A CN107481051A CN 107481051 A CN107481051 A CN 107481051A CN 201710682446 A CN201710682446 A CN 201710682446A CN 107481051 A CN107481051 A CN 107481051A
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- information
- precision marketing
- marketing information
- boarding pass
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
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- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a kind of SCM precision marketing information-pushing method and device.Wherein, this method includes：The passenger information inputted according to user in check-in operation, extract the boarding pass information of passenger；By calling precision marketing information interface, precision marketing information corresponding with passenger information is obtained；Print boarding pass information and precision marketing information.By the present invention, solve the problems, such as that the marketing message push that each passenger carries out differentiation can not be directed to, can provide precision marketing information service according to Flight Information, passenger information for passenger, recommend personalized advertisement.
Description
Technical field
The present invention relates to the communications field, in particular to a kind of SCM precision marketing information-pushing method and dress
Put.
Background technology
Currently, aircraft has become a kind of relatively common vehicles now, also becomes closer to the life of ordinary people.
Airport has artificial sales counter to also have SCM, and increasing people uses SCM operation printing boarding card.
The marketing message such as advertisement or tourism director information is printed with the boarding card printed in correlation technique, still, this
A little marketing messages be all it is fixed updated towards all passengers and by regular or irregular mode printed on boarding card it is wide
Information is accused, and the marketing message push that each passenger carries out differentiation can not be directed to.
The content of the invention
The invention provides a kind of SCM precision marketing information-pushing method and device, at least to solve correlation technique
In can not be directed to each passenger carry out differentiation marketing message push the problem of.
According to an aspect of the invention, there is provided a kind of SCM precision marketing information-pushing method, including：According to
The passenger information that user inputs in check-in operation, extract the boarding pass information of passenger；By calling precision marketing information interface,
Obtain precision marketing information corresponding with the passenger information；Print the boarding pass information and the precision marketing information.
Alternatively, by calling precision marketing information interface, precision marketing letter corresponding with the passenger information is obtained
Before breath, methods described also includes：According to configuration file, it is determined that calling the precision marketing information interface.
Alternatively, by calling precision marketing information interface, precision marketing letter corresponding with the passenger information is obtained
After breath, methods described also includes：Determine that the boarding pass information and the precision marketing information meet page layout rule；
Boarding pass information and the precision marketing information described in interface display are completed in the check-in of SCM terminal.
Alternatively, the page layout rule includes at least one of：Boarding pass information panel and precision marketing information
Whether the size of panel meets rule；Whether the location layout of boarding pass information panel and precision marketing information panel is beyond display
Scope；Whether overlapped between boarding pass information panel and precision marketing information panel.
Alternatively, printing the boarding pass information and the precision marketing information includes one below：By the boarding card
Information and the precision marketing information are printed upon on same boarding card；The boarding pass information and the precision marketing are believed respectively
Breath is printed upon on two message boards.
According to another aspect of the present invention, a kind of SCM precision marketing information push-delivery apparatus is additionally provided, including：
Extraction module, for according to user in check-in operation the passenger information that inputs, extract the boarding pass information of passenger；Obtain mould
Block, for by calling precision marketing information interface, obtaining precision marketing information corresponding with the passenger information；Impression block
Block, for printing the boarding pass information and the precision marketing information.
Alternatively, described device also includes：First determining module, for by calling precision marketing information interface, obtaining
Before taking precision marketing information corresponding with the passenger information, according to configuration file, it is determined that calling the precision marketing information
Interface.
Alternatively, described device also includes：Second determining module, for determining the boarding pass information and the precisely battalion
Pin information meets page layout rule；Display module, boarding described in interface display is completed for the check-in in SCM terminal
Board information and the precision marketing information.
Alternatively, the page layout rule includes at least one of：Boarding pass information panel and precision marketing information
Whether the size of panel meets rule；Whether the location layout of boarding pass information panel and precision marketing information panel is beyond display
Scope；Whether overlapped between boarding pass information panel and precision marketing information panel.
Alternatively, the print module includes one below：First print unit, for by the boarding pass information and institute
Precision marketing information is stated to be printed upon on same boarding card；Second print unit, for respectively by the boarding pass information and described
Precision marketing information is printed upon on two message boards.
According to another aspect of the present invention, a kind of storage medium is additionally provided, the storage medium is arranged to store
For performing the program code of above-mentioned SCM precision marketing information-pushing method.
By the present invention, using the passenger information inputted according to user in check-in operation, the boarding card for extracting passenger is believed
Breath；By calling precision marketing information interface, precision marketing information corresponding with passenger information is obtained；Print boarding pass information and
The mode of precision marketing information, solve the problems, such as that the marketing message push that each passenger carries out differentiation can not be directed to, can be with
According to Flight Information, passenger information, precision marketing information service is provided for passenger, recommends personalized advertisement.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, forms the part of the application, this hair
Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is the flow chart of SCM precision marketing information-pushing method according to embodiments of the present invention；
Fig. 2 is the wide figure of structure of SCM precision marketing information push-delivery apparatus according to embodiments of the present invention；
Fig. 3 is the method for calling precision marketing information interface printing precision marketing board according to the preferred embodiment of the invention
Flow chart.
Embodiment
Describe the present invention in detail below with reference to accompanying drawing and in conjunction with the embodiments.It should be noted that do not conflicting
In the case of, the feature in embodiment and embodiment in the application can be mutually combined.
It should be noted that term " first " in description and claims of this specification and above-mentioned accompanying drawing, "
Two " etc. be for distinguishing similar object, without for describing specific order or precedence.
A kind of SCM precision marketing information-pushing method is provided in the present embodiment, and Fig. 1 is according to of the invention real
The flow chart of the SCM precision marketing information-pushing method of example is applied, as shown in figure 1, the flow comprises the following steps：
Step S101, according to user in check-in operation the passenger information that inputs, extract the boarding pass information of passenger；
Step S102, by calling precision marketing information interface, obtain precision marketing information corresponding with passenger information；
Step S103, print boarding pass information and precision marketing information.
By above-mentioned steps, believed by calling precision marketing information interface to obtain precision marketing corresponding with passenger information
Breath, and precision marketing information is printed simultaneously when printing boarding card, so as to which for passenger, precision marketing takes with providing differentiation
Business, be advantageous to guide passenger's consumption or give passenger's consumption, go on a journey and guide, improve the trip experience of passenger.
Above-mentioned precision marketing information includes but is not limited at least one of：Advertising pictures, two-dimension code pattern, word letter
Breath.
Alternatively, by calling precision marketing information interface, obtain precision marketing information corresponding with passenger information it
Before, can also be according to configuration file, it is determined that calling precision marketing information interface.If determine to never call precisely according to configuration file
Marketing message interface, then directly terminate this method, and perform traditional boarding card printing flow.Configuration file global can control
The calling switch of precision marketing information interface, can also control precision marketing information interface respectively according to passenger or passenger's group
Calling switch.
Alternatively, by calling precision marketing information interface, obtain precision marketing information corresponding with passenger information it
Afterwards, it can also determine that boarding pass information and precision marketing information meet page layout rule；It is complete in the check-in of SCM terminal
Into interface display boarding pass information and precision marketing information.If precision marketing information does not meet page layout rule, directly
Terminate this method, and perform traditional boarding card printing flow.
Alternatively, above-mentioned page layout rule includes at least one of：Boarding pass information panel and precision marketing information
Whether the size of panel meets rule；Whether the location layout of boarding pass information panel and precision marketing information panel is beyond display
Scope；Whether overlapped between boarding pass information panel and precision marketing information panel.
Alternatively, printing boarding pass information and precision marketing information includes one below：By boarding pass information and accurate battalion
Pin information is printed upon on same boarding card；Boarding pass information and precision marketing information are printed upon on two message boards respectively.Beat
India side formula global in advance can be set, and can also set corresponding printing type respectively according to for passenger or passenger's group.
Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation
The method of example can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but a lot
In the case of the former be more preferably embodiment.Based on such understanding, technical scheme is substantially in other words to existing
The part that technology contributes can be embodied in the form of software product, and the computer software product is stored in a storage
In medium (such as ROM/RAM, magnetic disc, CD), including (such as SCM is whole to cause a station terminal equipment for some instructions
End) perform method described in each embodiment of the present invention.
A kind of SCM precision marketing information push-delivery apparatus is additionally provided in the present embodiment, and the device is used to realize
Embodiment and preferred embodiment are stated, had carried out repeating no more for explanation.As used below, term " module " can be with
Realize the combination of the software and/or hardware of predetermined function.Although the device described by following examples is preferably come real with software
It is existing, but hardware, or the realization of the combination of software and hardware is also what may and be contemplated.
Fig. 2 is the structured flowchart of SCM precision marketing information push-delivery apparatus according to embodiments of the present invention, such as Fig. 2 institutes
Show, the device includes：Extraction module 21, acquisition module 22 and print module 23, wherein, extraction module 21, for according to user
The passenger information inputted in check-in operation, extract the boarding pass information of passenger；Acquisition module 22, coupled to extraction module 21,
For by calling precision marketing information interface, obtaining precision marketing information corresponding with passenger information；Print module 23, coupling
To acquisition module 22, for printing boarding pass information and precision marketing information.
Alternatively, device can also include：First determining module, it is coupling between extraction module 21 and acquisition module 22,
For by calling precision marketing information interface, before obtaining precision marketing information corresponding with passenger information, according to configuration
File, it is determined that calling precision marketing information interface.
Alternatively, device can also include：Second determining module, for determining the boarding pass information and the precisely battalion
Pin information meets page layout rule；Display module, boarding described in interface display is completed for the check-in in SCM terminal
Board information and the precision marketing information.
Alternatively, page layout rule includes at least one of：Boarding pass information panel and precision marketing information panel
Size whether meet rule；Whether the location layout of boarding pass information panel and precision marketing information panel is beyond display model
Enclose；Whether overlapped between boarding pass information panel and precision marketing information panel.
Alternatively, print module 23 includes one below：First print unit, for by boarding pass information and precision marketing
Information is printed upon on same boarding card；Second print unit, for being respectively printed upon boarding pass information and precision marketing information
On two message boards.
It should be noted that above-mentioned modules can be realized by software or hardware, for the latter, Ke Yitong
Cross in the following manner realization, but not limited to this：Above-mentioned module is respectively positioned in same processor；Or above-mentioned module is respectively positioned at more
In individual processor.
Embodiments of the invention additionally provide a kind of software, and the software is used to perform above-described embodiment and preferred embodiment
Described in technical scheme.
Embodiments of the invention additionally provide a kind of storage medium.In the present embodiment, above-mentioned storage medium can be set
It is set to the program code that storage is used to perform above-mentioned SCM precision marketing information-pushing method.
Alternatively, in the present embodiment, above-mentioned storage medium can include but is not limited to：USB flash disk, read-only storage (Read-
Only Memory, referred to as ROM), it is random access memory (Random Access Memory, referred to as RAM), mobile hard
Disk, magnetic disc or CD etc. are various can be with the medium of store program codes.
Alternatively, the specific example in the present embodiment may be referred to described in above-described embodiment and optional embodiment
Example, the present embodiment will not be repeated here.
In order that the description of the embodiment of the present invention is clearer, it is described and illustrates with reference to preferred embodiment.
The preferred embodiment of the present invention provides one kind and is based on SCM precision marketing service system, and the system includes：Adjust
With service interface module, downloads ad file module preserves precision marketing information module, and printing includes the boarding card of precision marketing
Module, check-in complete the page and show personalized advertisement module.
Service interface module is called, access interface address, whether checking interface IP address is correct and whether can correctly return
Parameter information.
Downloads ad file module, the message file returned according to interface is locally downloading, and whether checking is downloaded succeeds.
Precision marketing information module is preserved, the information that download interface returns is saved in local relevant position, and checking information is
It is no to meet the requirements and provide data for page ad presentation of information.
Printing includes the boarding card module of precision marketing, the parameter that checking interface returns, how to print boarding card and essence
Quasi- marketing message board.
Check-in completes the page and shows personalized advertisement module, and according to the information locally preserved, page ad information is carried out
Layout.
The preferred embodiment of the present invention also provides a kind of method for printing precision marketing board, and with reference to figure 3, this method includes as follows
Step：
Step 1, whether precision marketing is opened according to configuration determination：Configuration is closed, and does not walk precision marketing strategy, and configuration is opened
Call precision marketing service interface；
Step 2, call and check interface：Judge whether local file needs to update；
Step 3, judge whether to need to download according to return parameters：1. without renewal：It need not download, directly be deposited using local
Fileinfo；2. there is renewal or locally there is no file：Need to download；
Step 4, download interface is performed：Download the file into local preservation：1. file is preserved to locally；2. decompress the pressure downloaded
Contracting bag：Decompression is successfully saved to relevant position, and decompression unsuccessfully returns-terminate precision marketing；3. file is preserved to locally：Preserve and lose
Lose-terminate precision marketing；
Step 5, the fileinfo of reading and saving, verifies whether the data of return meet rule：1. single panel size is
It is no to meet rule；2. whether the location layout of panel meets (either with or without beyond Page Range)；3. whether overlapped between each panel；
Step 6, according to interface return information, judge whether to print precision marketing message board and printing type；
Step 7, the page is shown：Passenger information panel and advertising pictures panel are created, then creates failure, then without using battalion
Pin strategy.
Now it is illustrated below, passenger carries out passenger's check-in operation using airport SCM, after passenger information is extracted,
Quick check-in prints the operation such as boarding card into click behind the selection seat of seating maps interface.
First, first judge whether precision marketing service opens, precision marketing information interface is called if opening, interface is adjusted
The promotional literature of return is then downloaded page layout information that is local and returning etc. with success, then verifies whether data meet
Page display requires, meets the requirements, and is shown as the advertising message of passenger's recommendation, while can also judge according to interface return information
Play card mode：The first is that one boarding card of printing includes precision marketing information, and second is that original boarding card one is opened, precisely battalion
Pin board one is opened, if precision marketing information is wrong, does not interfere with original boarding card printing, the normal check-in of passenger.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (11)
- A kind of 1. SCM precision marketing information-pushing method, it is characterised in that including：The passenger information inputted according to user in check-in operation, extract the boarding pass information of passenger；By calling precision marketing information interface, precision marketing information corresponding with the passenger information is obtained；Print the boarding pass information and the precision marketing information.
- 2. according to the method for claim 1, it is characterised in that by calling precision marketing information interface, acquisition and institute Before stating the corresponding precision marketing information of passenger information, methods described also includes：According to configuration file, it is determined that calling the precision marketing information interface.
- 3. according to the method for claim 1, it is characterised in that by calling precision marketing information interface, acquisition and institute After stating the corresponding precision marketing information of passenger information, methods described also includes：Determine that the boarding pass information and the precision marketing information meet page layout rule；Boarding pass information and the precision marketing information described in interface display are completed in the check-in of SCM terminal.
- 4. according to the method for claim 3, it is characterised in that the page layout rule includes at least one of：Whether the size of boarding pass information panel and precision marketing information panel meets rule；Whether the location layout of boarding pass information panel and precision marketing information panel exceeds indication range；Whether overlapped between boarding pass information panel and precision marketing information panel.
- 5. method according to any one of claim 1 to 4, it is characterised in that print the boarding pass information and described Precision marketing information includes one below：The boarding pass information and the precision marketing information are printed upon on same boarding card；The boarding pass information and the precision marketing information are printed upon on two message boards respectively.
- A kind of 6. SCM precision marketing information push-delivery apparatus, it is characterised in that including：Extraction module, for according to user in check-in operation the passenger information that inputs, extract the boarding pass information of passenger；Acquisition module, for by calling precision marketing information interface, obtaining precision marketing letter corresponding with the passenger information Breath；Print module, for printing the boarding pass information and the precision marketing information.
- 7. device according to claim 6, it is characterised in that described device also includes：First determining module, for by calling precision marketing information interface, obtaining corresponding with the passenger information accurate Before marketing message, according to configuration file, it is determined that calling the precision marketing information interface.
- 8. device according to claim 6, it is characterised in that described device also includes：Second determining module, for determining that the boarding pass information and the precision marketing information meet page layout rule；Display module, boarding pass information and the precision marketing described in interface display are completed for the check-in in SCM terminal Information.
- 9. device according to claim 8, it is characterised in that the page layout rule includes at least one of：Whether the size of boarding pass information panel and precision marketing information panel meets rule；Whether the location layout of boarding pass information panel and precision marketing information panel exceeds indication range；Whether overlapped between boarding pass information panel and precision marketing information panel.
- 10. the device according to any one of claim 6 to 9, it is characterised in that the print module include it is following it One：First print unit, for the boarding pass information and the precision marketing information to be printed upon into same boarding card；Second print unit, for the boarding pass information and the precision marketing information to be printed upon into two message boards respectively On.
- 11. a kind of storage medium, it is characterised in that the storage medium is arranged to storage and is used in perform claim requirement 1 to 5 The program code of SCM precision marketing information-pushing method described in any one.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710682446.0A CN107481051A (en) | 2017-08-10 | 2017-08-10 | SCM precision marketing information-pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710682446.0A CN107481051A (en) | 2017-08-10 | 2017-08-10 | SCM precision marketing information-pushing method and device |
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| Publication Number | Publication Date |
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| CN107481051A true CN107481051A (en) | 2017-12-15 |
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| CN201710682446.0A Pending CN107481051A (en) | 2017-08-10 | 2017-08-10 | SCM precision marketing information-pushing method and device |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108401019A (en) * | 2018-02-10 | 2018-08-14 | 广州小享科技有限公司 | A kind of data push method, device and system |
| CN114638660A (en) * | 2022-05-19 | 2022-06-17 | 广东省广告集团股份有限公司 | Media advertisement putting method |
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| US20020156677A1 (en) * | 2001-04-18 | 2002-10-24 | Peters Marcia L. | Method and system for providing targeted advertising in public places and carriers |
| CN104021612A (en) * | 2014-06-13 | 2014-09-03 | 中国民航信息网络股份有限公司 | Airport counter service system and airport counter service method |
| CN106529997A (en) * | 2016-11-02 | 2017-03-22 | 南京合荣欣业金融软件有限公司 | Precision interactive marketing system and method based on bank self-service device |
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2017
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020156677A1 (en) * | 2001-04-18 | 2002-10-24 | Peters Marcia L. | Method and system for providing targeted advertising in public places and carriers |
| CN104021612A (en) * | 2014-06-13 | 2014-09-03 | 中国民航信息网络股份有限公司 | Airport counter service system and airport counter service method |
| CN106529997A (en) * | 2016-11-02 | 2017-03-22 | 南京合荣欣业金融软件有限公司 | Precision interactive marketing system and method based on bank self-service device |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108401019A (en) * | 2018-02-10 | 2018-08-14 | 广州小享科技有限公司 | A kind of data push method, device and system |
| CN108401019B (en) * | 2018-02-10 | 2019-09-10 | 广州小享科技有限公司 | A kind of data push method, device and system |
| CN114638660A (en) * | 2022-05-19 | 2022-06-17 | 广东省广告集团股份有限公司 | Media advertisement putting method |
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