CN107004206A - The directional data interacted based on social media - Google Patents

Abstract

The system and method for providing a user directional data for the social media interaction based on user.The system includes one or more calculating platforms, and one or more calculating platform provides the computer automation function for performing following methods step, and methods described step is used for：Receive Digital Media and digital media-related data from publisher；Generate relevant information unique identifier；Social media network is monitored to the grading of Digital Media for Member Users after Digital Media is published；And graded based on user to Member Users' transmission directional data.Data storage device preserves Digital Media, Digital Media related data and information unique identifier, and described information unique identifier can include link Hash character, unique identifier, account and/or social media network system definition element.Publisher selects Digital Media and the information for representing Digital Media element and by digital media distribution in social media website.Editor editor if selected Digital Media is applied to is stored in data storage.

Description

Targeting data based on social media interactions

Cross References to Related Applications

This application is a continuation-in-part of U.S. Patent Application No. 13/905,926 filed on May 30, 2013, which is a continuation in part of U.S. Patent Application No. 13/905,926 filed on March 15, 2013. 838,578, U.S. Patent Application No. 13/838,578 is a continuation-in-part of U.S. Patent Application No. 13/731,383 filed December 31, 2012, U.S. Patent Application No. 13/731,383 filed on July 2012 A continuation-in-part of U.S. Patent Application No. 13/547,771 filed on March 12, U.S. Patent Application No. 13/547,771 claims the benefit of U.S. Provisional Patent Application No. 61/617,857, filed March 30, 2012, each of the above The entire contents of each US patent application are hereby incorporated by reference for all purposes.

Background technique

Technical Field of the Invention

The present invention relates generally to online product advertising and social networking, and more particularly to systems and methods for providing automated targeted online data based on consumers' social media interactions.

Description of related art including information disclosed under 37 CFR 1.97 and 1.98

Businesses create campaigns to disseminate data to various data-consuming populations. However, such massive data dissemination is costly and relatively inefficient unless interested potential data consumers receive the data they are interested in. Given the limited budgets involved, it is often the job function of investigators to obtain enough data to assist them in determining which data consumers to direct the data to.

It is generally understood that if a potential data consumer's expectation or interest in particular data can be accurately determined and relevant introductory data about that particular data is provided to that data consumer at the time when that expectation or interest is greatest, then a data consumer acquires particular data The chances of getting a referral are much greater than if the referral was not received, was incorrect, or was given when interest was low or non-existent.

With the rapid development of technology, there has been a growing trend of individuals posting online through social media. Popular social media sites such as Instagram, Facebook, Twitter, Pinterest, Google+, Tumblr, YouTube, Vine, and Flicker enable users to freely post user-generated or acquired images and effectively comment on them. And, since smartphones with camera capabilities are ubiquitous, it is relatively simple for social media users to take digital photos and videos and post them and include comments on these sites. Once posted, "subscribers" or "friends" of individual postings are allowed to comment on or otherwise rate such postings to indicate their shared level of "likes". Such information—the ratings these subscribers or "friends" have given to a particular post—is invaluable not only for determining what subscribers or "friends" are interested in, but also for determining when such interest is most effective. priceless. However, effective access to this profile data does not exist in current online systems and applications.

A highly relevant example of the use of social media networks involves publishers in the fashion field, who typically share images of favorite items of clothing, shoes, and/or fashion accessories. Such fashion publishers love to share clothing and accessory "finds" with others through these social media sites. When a particularly attractive combination such as clothing and accessories is posted, subscribers to the publisher's posting receive notification of such posting and will browse and rate the posted images. Thus, the subscriber personally records his or her likes or dislikes for clothing and accessories. Accessing this data in near real time would allow marketers of specific clothing and accessories to present relevant data to subscribers in a timely manner, but such efficiencies were not possible prior to the present invention.

Contents of the invention

Described and claimed herein is a system for providing targeting data based on social media interactions, the system comprising: a computer automated message unique identifier creation device in communication with at least one social media network Computing device for network communications, the message unique identifier creation device adapted to generate a message unique identifier in response to selected digital media and/or associated text captions, social media network computing device adapted to receive selected digital media from publishers and Posting of information unique identifiers generated and allowing multiple social media network member users to rate posted digital media; computer automated digital media rating monitoring equipment adapted to target posted digital media media ratings to monitor social media network computing devices; and computer automated communication devices adapted to transmit targeting data to social network member users related to digital media ratings posted by member users. Further embodiments comprising additional innovative elements are further described and claimed in the set of associated dependent claims.

Also described and claimed herein is a method for providing targeting data based on social media interactions, the method steps comprising: providing at least one automated computing device in communication with at least one social media network computing device conducting network communications, a social media network computing device adapted to accept digital media and related titles as posts from a publisher user and to enable a plurality of social media network member users to rate the posted digital media, the automated computing device executing a program Instructions to perform the following method steps: receive selected digital media and associated data and/or metadata from a publisher; receive digital media-related data from the publisher, the digital media-related data representing elements within the selected digital media; save the selected digital media media and store references to the selected digital media and digital media related data and/or metadata in a database device record and generate a unique character identifier representing the location of the database record; responsive to the selected digital media and/or associated text To generate an information unique identifier, the information unique identifier generation step includes: associating the information unique identifier with references to selected digital media and digital media-related data; monitoring social media network users' ratings of published digital media The social media network computing device; and periodically transmitting targeting data to the social media network member user based on the rating of the posted digital media, the targeting data including detailed consumer information related to the posted digital media. Further embodiments comprising additional innovative elements are further described and claimed in the set of associated dependent claims.

Description of drawings

The invention will be more fully understood by reference to the following detailed description of preferred embodiments of the invention when read in conjunction with the accompanying drawings, in which:

Figure 1 is an illustration of the overall hardware and network architecture practiced by the first embodiment of the invention;

Figure 2 is an illustration of the overall process flow of an embodiment highlighting high-level interactions between the system and peripherals;

Figure 3A is a flowchart of the process flow practiced by the system and publisher user equipment;

Figure 3B is an illustration of the procedural steps taken by an embodiment of the system to assist in the dynamic positioning of consumer products;

FIG. 4 is a flow chart of a major part of the processing flow performed by a publisher user when publishing digital media on a social media network service in this embodiment;

FIG. 5 is a flowchart of a main part of the processing flow performed by a social media network service member user in this embodiment when viewing posted digital media and rating it;

Figure 6 is a flowchart of the main part of the process flow performed by an embodiment of the monitoring device;

Figure 7 is a flowchart of the main part of the processing flow performed by an embodiment of the communication device;

8 is an illustration of a screen of a publisher user's handheld computing device showing an application launch screen provided by an embodiment;

Figure 9 is an illustration of a screen of a publisher user's handheld computing device showing a media folder screen provided by an embodiment;

Figure 10 is an illustration of a screen of a publisher user's handheld computing device showing a media selection screen provided by an embodiment;

Figure 11 is an illustration of a screen of a publisher user's handheld computing device showing favorite folders provided by an embodiment;

Figure 12 is an illustration of a screen of a publisher user's handheld computing device showing products and related product links available in a particular favorite folder provided by an embodiment;

Figure 13 is an illustration of a screen of a publisher user's handheld computing device showing selected favorite product links provided by an embodiment;

Figure 14 is an illustration of a screen of a publisher user's handheld computing device showing entry of a title for selected media and an appended unique identifier provided by an embodiment;

15 is an illustration of a screen of a publisher user's handheld computing device showing a social media network post selection screen provided by an embodiment;

16 is an illustration of a screen of a publisher user's handheld computing device showing social media network media editing screens and options provided by an embodiment;

Figure 17 is an illustration of a screen of a publisher user's handheld computing device showing a social media network media sharing screen provided by an embodiment;

18 is an illustration of a screen of a publisher user's handheld computing device showing a social media network publisher sharing media provided by an embodiment;

19 is an illustration of a screen of a social media member user handheld computing device showing a social media network screen for member user viewing and rating provided by an embodiment;

20 is an illustration of a screen of a social media member user holding a computing device showing a social media network media screen with posted digital media files shown provided by an embodiment;

Figure 21 is an illustration of a screen of a social media member user's handheld computing device showing a social media network screen in response to selection of a system website hyperlink provided by an embodiment;

Figure 22 is an illustration of a screen showing a social media member user of the system website provided by an embodiment holding a computing device;

23 is an illustration of a screen of a social media member user's handheld computing device showing a system website member user logging in through an embodiment provided;

24 is an illustration of a screen of a social media member user's handheld computing device showing selected media on a system website provided by an embodiment;

Figure 25 is an illustration of a screen of a social media member user mail reader showing directed data mail communications provided by an embodiment; and

26 is an illustration of a screen of a social media member user web browser showing an item of interest obtained from a link in an email communication or a system website provided by an embodiment.

The above drawings are provided for purposes of illustration and description only, and are not intended to limit the scope of the disclosed invention. The use of the same reference numbers in several drawings is intended to designate the same or similar parts. Furthermore, when the terms "top", "bottom", "first", "second", "upper", "lower", "high", "wide", "long", "end", When using "side," "horizontal," "vertical," and similar terms, it is to be understood that these terms refer only to the structures shown in the drawings and are used merely to help describe particular embodiments. The illustration will be expanded upon with respect to the number, location, relationship and size of parts to form a preferred embodiment, which will be within the skill of a person skilled in the art after reading and understanding the following teachings of the invention. within range.

detailed description

Portions of the Disclosure of this patent document contain material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights.

Described herein are systems and methods for advantageously using potential consumer information to target specific and relevant advertisements to potential consumers when the affinity of such information is greatest. The systems and methods are practiced on one or more network computing devices. As used herein, the term "automated computing device" or "computing device" or "computing device platform" means a device capable of executing program instructions streamed or requested from attached volatile or non-volatile memory. For example, such a device utilizes a microprocessor, microcontroller or digital signal processor with dedicated and/or shared memory components (RAM, ROM, etc.), One or more network components (NIC, Wi-Fi, Bluetooth, Zigbee, etc.), one or more user input components (keyboard, mouse, touch screen, etc.), one or more user output or display components, and/or or additional peripheral components including a database for mass data storage for signal communication. Computing devices may also utilize standard operating systems (OS X, iOS, Linux, UNIX, Android, Windows, etc.) on which program instructions may execute or may utilize specialized operating systems for providing basic input/output. For purposes of illustration and not limitation, examples of computing devices include mainframe computers, workstation computers, database servers, personal computers, laptop computers, notebook computers, tablet computers, smartphones, personal digital assistants (PADs), etc. or even A combination of the above.

"Computer-readable medium" as used herein means any tangible portable or fixed RAM or ROM device, such as portable flash memory, CDROM, DVDROM, embedded RAM or ROM integrated circuit device, and the like. "Data storage device" or "database device" means a device capable of permanently storing digital data, such as a computer database server or a relational database management system (RDBMS) operating such as SQL, MySQL, Apache Cassandra, etc. or even a flat as commonly understood file system of other computing devices.

As used herein, the term "network" or "computer network" means any digital communications network that enables computing devices to exchange data over wired and/or wireless connections including a telecommunications infrastructure. Such networks also enable distributed processing by computing devices connected via multiple computer networks, eg, by hosting websites and databases. The present invention may utilize one or more such networked computing devices, where each device physically resides in a different remote location included in a "cloud" (ie, cloud computing). As used herein, the term "online" with respect to a computing device means that the computing device is in computer network communication with one or more other computing devices. The term "online" with respect to a user of a computing device means that the user is utilizing the computing device to access one or more other computing devices over a computer network.

As used herein, the term "computer network address" or "network address" means a Uniform Resource Identifier (URI) or unique network address by which a networked computer can be identified by another computer to access. A URI may be a Uniform Resource Locator (URL), a Uniform Resource Name (URN), or both, as those terms are commonly understood by those of ordinary skill in the information technology industry.

As used herein, the term "web browser" means any software application (eg, Safari, Firefox, Netscape, Internet Explorer, Chrome, etc.) used to retrieve, present or traverse digital information over a network. A web browser accepts a web address as input and provides a page display of the information available at that web address. Basic functionality includes the ability to execute program code, such as JavaScript, to enable the computing device to interact with a website at a given network address that the browser has "pointed to".

As used herein, the term "digital media" means any form of electronic media in which media data is stored in a digital format. This includes, but is not limited to, video, still images, animation, audio, combinations of any of the foregoing, and the like. The term "grade" or "rating" of digital media means the assignment by an individual viewing the digital media of a value indicating the individual's approval, disapproval, or acceptance of the digital media. For example, most social media networking services enable users viewing posted digital media to indicate whether the viewer "likes" the posted digital media by allowing selection of a "like" button (or other such graphical user input device) associated with the digital media. Published digital media. The social media networking service records this "like" rating as a user metric and maintains it in a dedicated database to associate the rating with posted digital media and attribute the rating to member users. Also collected as a metric through social media networking services is digital media viewing by member users. Accordingly, it may be inferred that users viewing particular digital media without assigning a "like" rating dislike the digital media or are ambivalent about the particular digital media. Additionally or alternatively, the social media networking service may perform value ratings, such as by enabling member users to assign a number of star values (e.g., 0 to 5 stars) or a numerical range (e.g., 0 to 10), where a star A higher number or range of numbers indicates greater or lesser endorsement or acceptance of digital media.

The method steps and computing device interactions described herein are accomplished by programming the computing device using commonly known and understood programming means. For example, stored programs include electronic instructions compiled from high-level and/or low-level software code using industry standard compilers and programming languages, or may be implemented using general-purpose scripting languages and appropriate interpreters. Method steps operating on a user computing device may utilize any combination of such programming and scripting languages. For example, compiled languages include BASIC, C, C++, C#, Objective-C, .NET, Visual Basic, etc., while interpreted languages include JavaScript, Perl, PHP, Python, Ruby, VBScript, etc. For network communication between devices connected particularly via Internet TCP/IP, web browser applications, etc. may use any suitable combination of programming and scripting languages, and may use data exchange formats such as XML, JSON, SOAP, REST, etc. to exchange data. Those of ordinary skill in the art will understand and appreciate how to utilize such programming and scripting languages with respect to creating software code that is executable on a computing device platform.

Figure 1 shows the overall hardware and network architecture practiced by the first embodiment of the present invention. As shown, the system utilizes a network connection to a computer network (102), which in this embodiment is commonly known as an Internet connection. Also enjoying a network connection to the computer network (102) are one or more social media networking services (104). A social media networking service includes any online social media networking service that accepts postings of digital media and enables others to browse and apply ratings to the viewed postings. Examples of social media networking services include, but are not limited to, Instagram, Facebook, Twitter, Pinterest, Google+, Tumblr, YouTube, Vine, and Flicker.

The social media networking services utilized by embodiments also operate when automated computing devices provide such functionality by executing stored program software code and provide third party access to the services through application programming interfaces (APIs). For example, the Instagram API allows registered third parties access to Posted Digital Media, captions and related metadata (including "likes" on Posted Digital Media), real-time Digital Media updates, and other data. Those of ordinary skill will readily understand how such API calls can be utilized to obtain desired data, and can readily incorporate such API calls into dedicated software functions designed for such access. Each of the example social media networking services listed provides such an API and access to at least some of its data and metadata. In addition to the commonly known and practiced wired (Ethernet, etc.) and/or wireless (Wi-Fi, etc.) access to the network (102), a cellular network (106) is also included, thereby providing access to the cellular telephone (112) using a handheld computing device. , tablet (118), etc. to access social media network services.

The system computing device (108) and data storage device (110) are connected to the network (102) to access the social media networking service (104) using a provided API. The system functionality described herein may be provided on one or more computing devices according to system requirements. For example, system requirements considerations for determining the amount and power of compute (108) and data storage (110) hardware utilized include, but are not limited to, budget constraints, actual or expected number of users, failover, persistence for service Sexual redundancy, etc., are within the skill of those of ordinary skill in the art.

The system (108) can be accessed by a publisher user using a wired desktop computer or personal computing device (114), a wirelessly connected computing device (116), and/or a cellular handheld computing device (112) access device, such access device Operable to provide web access to the system (108) and social media networking services (104) through a web browser. In additional embodiments, a dedicated graphical user interface (GUI) may also be provided. Social media network member users may also access the system (108) through the same wired access device (120), wireless access device (122), and/or cellular handset (118) access device. Each publisher user and social media network member user computing device is capable of receiving program code via a network (102) connection via a device web browser or as a download from an application service provider or other such service. Such devices are considered peripheral to system devices (108 and 110).

Figure 2 is an illustration of the overall process flow of an embodiment highlighting high-level interactions between users, systems, and peripherals. The figure is divided to highlight the activities related to the processing of the message unique identifier creation device (202) and the processing of the digital media rating monitor device and communication device (204). The information unique identifier creation device (206) carrying out network communication with the social media network service computing device (104) communicates with the previously described publisher user's handheld computing device (112), and then, as described in more detail below, from application provider (for example, App Store) downloads the program code as an application and authenticates the social media network service account of the publisher user. Using the installed and authenticated application, the publisher user (112) selects digital media from his device (112) to share on the social media networking service (104) and provides a title for the digital media. The selected digital media and title are shared (210) with the system's message unique identifier creation facility (206), which in response generates (212) and returns a message unique identifier. The publisher user then posts the digital media and related information unique identifier (214) on the social media network service (104) for access and rating by member users. Upon posting, the social media network service (104) notifies the system of the posted image and any modifications to it (216) to permanently store the posted image and any modifications to it (216) in the system data storage device middle.

A handheld computing device (118) of a member user who is also registered with the social media networking service (104) accesses the posted digital media on the social media networking service (104) and provides ratings (218) for the digital media. The system's system digital media rating monitor device (208) periodically accesses the social media network service (104) to request reports of digital media ratings (220), which the service (104) then provides (222). The received ratings and digital media information are then saved in a data storage device (110) for subsequent storage and processing. The system's communication device (208) periodically sends targeting data (228) to the member user related to the member user's digital media ratings.

3 is a flowchart of the process flow practiced by the system and publisher user device including steps taken by the user. In particular, the upper flowchart elements of FIG. 3A represent processing steps taken by the message unique identifier creation device, while the lower flowchart elements represent steps taken by the publisher user device. As mentioned above, in this embodiment, the publisher user first downloads the application to the computing device of the publisher user to provide the following related functions. Once installed on the publisher user's computing device, the publisher user must register and authenticate with the system of the present embodiment. When the application starts executing (302), the system contacts the publisher's credentials and provides an authentication token (304). If the publisher user is not yet registered with the system (306), the user must register and the authentication process restarts (302). Once registered, the publisher user is presented with application screens and provided with full related functionality (308). If the social media networking service also requires user registration and authentication, the publisher user also registers its account with the social media networking service.

Using the installed and authenticated application, the publisher user selects digital media files to publish on the social media networking service (310). The selected digital media file in this embodiment is a digital media file representing some object that exists physically. For example, a digital medium may be a digital representation of a consumer item, such as a person wearing a certain brand of clothing and accessories, which makes sense given that the present invention involves targeting data. However, the present invention can also be applied to targeting data of non-consumption information based on member users' ratings of the non-consumption data.

Auxiliary to the functionality set forth, the system provides means for organizing and maintaining publisher-user favorite items for consumption. Such ancillary desirable and dynamic consumer product web page parsing and dedicated product hyperlink generation capabilities are described in related U.S. patent applications identified as Patent Publication Nos. 2013/0262971; 2013/148870; 2014/0019266; described in , the disclosures of which are incorporated herein by reference for all necessary purposes. These applications share common inventor's rights with this application. The Publisher User's favorite consumption items are maintained in a favorite folder on the database device, and the favorite consumption items include dedicated hyperlinks and other metadata related to the favorite consumption items, including such consumption Where the item can be obtained. The dedicated hyperlink also provides a means for crediting the publisher user when additional users follow the hyperlink to purchase related consumer items, and is described in detail in the above application incorporated by reference.

Upon selection of a digital media file, the application then requests the publisher user's favorite folder from the system (312), the contents of which are returned to the publisher user's application interface (314). The publisher user is then allowed to select a favorite consumption item from the favorites folder that is related to an item present (or visible) in the digital media so that this additional related item data and metadata can accompany the selected digital media (316). In a further embodiment, the publisher user is allowed to take advantage of the system disclosed in the above incorporated by reference application if the publisher user's favorite folder does not contain favorite consumption items deemed related to the items present in the digital media The method and method perform a textual or image search against the aforementioned dedicated hyperlinks and other metadata associated with existing consumed items, so that consumed items related to existing items in digital media can be dynamically located. Figure 3B illustrates the procedural steps taken by an embodiment of the system to assist in the dynamic positioning (338) of a consumer product.

The publisher user is first presented with an application browser that enables the user to locate a consumer product advertiser's website from which the publisher user can select a consumer item related to an item present in a previously selected digital medium (340). The system then dynamically parses the consumer product web pages using XML or text parsing scripts as needed to obtain consumer product data from which to generate dedicated product hyperlinks (342). The consumer product data and private hyperlink data are then added to the publisher user's favorite folder for later use (344). The publisher user may select the consumer product and hyperlink data as additional digital media data for the selected digital media (348).

Referring again to FIG. 3A, after selection, the digital media and additional digital media-related data are published to the system (318). The system information unique identifier creation device then saves the published digital media to the data storage device (320) and creates and stores a reference to the digital media database record (322). The digital media related data is then also stored in the database facility (324), and a new database record (and record ID) is created for use with the information unique identifier (326). The digital media related data database record ID is then provided to an information unique identifier creation device (328) and a hash value representing and associated with the information bundle database record is generated (330). In this embodiment, the hash value is created by encoding the record ID into Base62 (letters A-Z, a-z and numbers 0-9) using standard encoding techniques. Other embodiments may utilize a different number base, such as Base32 or Base64. A message unique identifier link is then created and returned to the publisher user (322).

Examples of embodiments of information unique identifiers are as follows:

#FirstElement URLSecondElement @SMAccountThirdElement

"#FirstElement" represents a social media network hashtag that provides a means of linking all of the various informational unique identifiers together on the social media network service. This element provides the ability to search the social media networking service for #FirstElement to see all posts with that hashtag. The hashtag can be any combination of characters. "URLSecondElement" represents a shortened or full length hyperlink, selection of which returns to display all stored information for the digital image in the system database device record. In this embodiment, the system uses Base62 decoding to obtain the unique identifier value. In an alternative embodiment, the system utilizes the social media networking service's unique URL or the media ID provided through the social media networking service API as the unique identifier instead of using a system-provided unique identifier. "@SMAccountThirdElement" represents the name of a social media network service account controlled by the system rather than the publisher and is used as the master account handle. The master account provides live system access to social media networking services via APIs. Using this account handle with a publisher post provides the ability to reach the master account configuration page on the social media network service. From this master account configuration page, a social media network member user can access curated publisher posts, or can even register with a system embodiment as a publisher user. "URLSecondElement" is a required element and may be utilized without "#FirstElement" and "@SMAccountThirdElement" in other embodiments. In further embodiments, the message unique identifier includes only URLSecondElement, while in other embodiments the message unique identifier includes URLSecondElement, and either #FirstElement or @SMAccountThirdElement, and/or may include additional system defined elements .

After creating the information unique identifier, the publisher user is presented with a pre-publishing screen to preview the digital media and information bundle for publishing on the social media network service (344). The publisher user computing device interface then transfers the publisher user to the social media network service interface (336) to enable it to publish the digital media package.

FIG. 4 is a flowchart of a main part of the processing flow performed by a publisher user when posting digital media on a social media network service in this embodiment. Upon entering the social media network service interface (402), the publisher user is presented with options for image filters (404). If the publisher user chooses to modify the original digital media with a filter (406), a copy of the digital media is created (408), the filter is applied to modify the copy (410), and the digital media package is published on the social media site ( 412). Once published, the information bundle in the digital media bundle causes the social media networking service to generate a callback to the system about the publication and save the published digital media file and activate the information bundle on the system (418). If the filter is applied to the digital media prior to publishing, the modified digital media file is provided to the system (416), wherein the modified digital media file is saved in a database facility with respect to the original digital media file.

FIG. 5 is a flowchart of a major part of the processing flow performed by a social media network service member user in this embodiment when viewing and rating posted digital media. If the social media networking service requires registration and authentication, the member user registers (502) with the social media networking service and creates an account. The member user also provides registration information including the member user's identification and communication preferences to register with the system of the present embodiment (504). Once registered, the member user is allowed to browse digital media posted on the social media networking service (506). If the member user is interested in the viewed posted digital media (508), the member user may indicate approval using the social media network rating feature (510). If a member user clicks on a link provided by the posted digital media (ie, the posted image bundle link) and purchases the viewed item (512), the publisher earns credit for the click and purchase (514). After the member user rates the digital media, the system receives notification of the rating, which enables the system to direct data about the rated digital media to the member user (516).

Figure 6 is a flow diagram of a major portion of the process flow performed by an embodiment of the monitoring device. The system's monitoring facility (608) generally monitors social media networking services for posted ratings of posted digital media. After registering with the system as a user (602), the registered member user connects to the social media network service (604) using the system user application interface installed on the member user's handheld device. The application interface authenticates to the social media network service, which provides an access token in response. This access token is shared with the system to enable the system to query the social media network service for member users' private data. Some social media networking services also provide a subscription API service that uses the access token to generate notifications whenever the associated member user posts or updates data. In this way, the system can use a member user's access token to receive updates whenever a member user posts or updates private data. This embodiment utilizes the commonly understood OAuth authentication protocol standard that provides access tokens. However, other authentication protocol standards that provide an equivalent of an access token may also be utilized and are within the scope of the present invention.

Once the member user is authenticated (606), the periodic monitoring engine retrieves the posted digital media data/metadata and associated ratings (responsible for the member user) by using social media network service API calls (610) and uniquely identifies the information Symbol to search for the title of the retrieved digital media (612) to begin the operation. If the information unique identifier (614) is presented for the particular retrieved digital media data, the retrieved digital media data/metadata and ratings are stored (618) by the system in the data storage device (620) for subsequent processing. While in this embodiment this periodic operation (steps 610 to 618) is performed every five minutes or as the API allows, it can be performed at any period deemed appropriate for a given member user or social media network service activity load The periodic operation. For example, if a particular member user is known to provide much more frequent publication of digital media ratings, the period may be shortened to capture the member user's activity in a more rapid manner. vice versa. Additionally, if the network load on the social media networking service is too high, the period of operation can be adjusted to improve overall system responsiveness. Regardless, the more frequently the engine operates, the more current the retrieved data becomes, and thus, the more timely the targeted data becomes.

After connecting (606), the member user is presented with a screen on the member user graphical interface (web browser) that includes the member user's ratings and views of related digital media (626). The member user's interface requests the data (628) and the system responds by returning a list of ratings and digital media data/metadata posted by the member user (622). This information is then displayed on the member user's interface in a grid, stream, or other view (624). As member users utilize social media networking services, the monitoring device refreshes its stored data (620) and the view (624) is updated as the API allows, to ensure timely information. In one embodiment, member users are presented with a curated list of digital media posted by publisher users to further increase engagement and drive engagement with relevant publishers and retailers that consumers have engaged with on their social media. Transformation to efficiently target data related to specific consumer products.

With the latest knowledge of the member user's rating (620), the system can direct data to the member user through this periodic survey of the member user's rating. When the system obtains a member user's "current" rating in the aforementioned manner, the system can then easily retrieve the relevant rated digital media and related item data/metadata for timely presentation to the member user via the communication device. In addition to targeting data (described below), the member user interface view (624) presents the member user with relevant rated digital media and related item data/metadata to assist the member user in purchasing or obtaining the rated item.

Fig. 7 is a flowchart of the main part of the process flow performed by the embodiment of the communication device. The upper half of the figure presents functionality related to the communication queue (702) and the lower half presents functionality related to the processing queue (724). Both the communication queue (702) and the processing queue (724) run periodically to provide automatic delivery of directed data to member users. It is important to note that the communication device of this embodiment is suitable for generating mail communications, queuing mail communications, and sending mail communications to member users. However, in further embodiments, the communication device is adapted to generate SMS or MMS text messages, queue SMS or MMS text messages, and send SMS or MMS text messages to member users.

The communication queue (702) of this embodiment is scheduled to run continuously, but the communication queue (702) may also run periodically—for example, every five minutes (704) after a similar break period (718) . When active, the communication queue obtains a list of active member users from the system to receive e-letters containing targeting data based on the member users' rating activity (706). On a per-user basis (708), the communication queue retrieves the timestamp of the last electronic communication sent to each user (710), and then retrieves from the data storage device associated with the ten member user ratings most recently issued after the timestamp Information (712). Individual mail letters containing data/metadata about the item are then generated based on each of the ten retrieved ratings (714), and the ten generated mail letters are added to the communication outbox queue (720). Once each of the member user's accounts has been processed (716), the communication queue rests until the end of the period (718). The physical creation of mail or other similar electronic correspondence is commonly practiced and understood and is within the skill of those of ordinary skill in the art. While this embodiment retrieves and processes ten member user ratings, other embodiments may retrieve and process a different number of member user ratings. For example, alternative embodiments process all member user ratings on a given channel through the communication queue, or may process some number less than the ten ratings set forth.

The processing queue (724) of this embodiment is scheduled to run continuously, but the processing queue (724) may also periodically—for example, every five minute period (726) also after a similar rest period (740)— to run. The communication outbox queue (720) is sequentially emptied (730), and each message (732) is sent to the recipient (734) until the queue is emptied (736). If processing has not run within the allotted time period (738), operation continues (728) and additional mail is obtained from the communication queue (720) for processing (730). If the operating period has ended (738), the processing queue is woken up (728), and the steps are repeated. By having the queue run periodically, targeted data letters can be delivered in a timely manner without overflowing member users' mail inboxes. In further embodiments, the operating period/rest period is dynamic and can change according to desired system responsiveness. The configuration and operation of mail servers is commonly practiced and understood and is within the skill of those of ordinary skill in the art. Additionally, other embodiments may use multiple instances of the processing queue (724), each of which runs as multiple threads and retrieves items from the communication queue (720) to increase processing efficiency and speed.

Figure 8 is an illustration of a screen (800) of a publisher user's handheld computing device showing an application launch screen provided by an embodiment. Shown is a splash screen for the downloaded handheld computing device application portion of the system. Once downloaded, the application icon (802) appears on the publisher user's screen. Once the icon is selected to launch the application, the publisher user is presented with a system launch screen.

When accessing system functions, the Publisher User must first select a digital media file for posting on the social media networking service. Figure 9 is an illustration of a screen (800) of a distributor user's handheld computing device showing a media folder screen provided by an embodiment. The publisher user is presented with folders from which to select digital media files for publication (902). Make digital media files available when selecting a folder. 10 is an illustration of a screen of a publisher user's handheld computing device showing a media selection screen provided by an embodiment. A publisher user selects a digital media file for use (1002). Once selected, the publisher user is presented with his or her favorite folders maintained by the system. Figure 11 is an illustration of a screen of a publisher user's handheld computing device showing favorite folders provided by an embodiment. As noted above, the favorites folder in this embodiment contains favorite consumer product image data/metadata and links to sources of various consumer items of interest to the publisher user. The publisher user selects (1102) a favorite folder containing the consumer items visible in the selected digital media file, and the publisher user is presented with a display of the favorite consumer products stored in the favorite folder as shown in FIG. 12 .

Figure 12 is an illustration of a screen (800) of a publisher user's handheld computing device showing product links available in a particular favorite folder provided by an embodiment. Shown in the figure are favorite consumer products held by the system in a favorite folder selected by the publisher user (1202). Publisher users also have the ability to search the contents of folders (1204) in the case of bulk storage items or system databases for other such preserved consumer product image data/metadata. 13 is an illustration of a screen of a publisher user's handheld computing device showing a selected favorite consumer product link provided by an embodiment. Shown are selected products (1302) in a folder that the publisher user would like to feature among selected digital media files (1304). In this case, the digital medium is a photographic image (1304) of a woman's wrist with stacked bracelets. The image (1302) from the selected favorite folder is the bracelet in the image (1304).

14 is an illustration of a screen ( 800 ) of a publisher user's handheld computing device showing entry of a title of selected media and an appended unique identifier provided by an embodiment. After selecting an item from a favorite folder or from the search results of the system database, the publisher user is presented with a screen for entry of the title of the digital media file (1402), preferably a description of the image content. Below the title input is a list of selected items, including item metadata (eg, purchase price, commission amount, source of the item, etc.).

After selecting an item and entering a title, the publisher user is presented with a pre-publishing screen for posting to the social media networking service. Figure 15 is an illustration of a screen (800) of a publisher user's handheld computing device showing a social media network post selection screen provided by an embodiment. In this example, digital media and data are intended to be published on the Instagram social media networking service, which can be done by selecting the Instagram icon (1502). The posting user may also copy the message unique identifier presented to the web browser to a clipboard or a text editor, and manually paste the copied message unique identifier as a caption or comment in a social media post.

Upon selection of the Instagram social media networking service icon (1502), the publisher user interface changes to a social media networking service image modification screen. Figure 16 is an illustration of a screen (800) of a publisher user's handheld computing device showing social media network media editing screens and options provided by an embodiment. As shown, a publisher user is provided with a number of filters (1602) that can be applied to digital media images including rotation, brightness and contrast adjustments (1604). Once the digital media image is adjusted, the image is ready for posting on the social media networking website when desired.

17 is an illustration of a screen of a publisher user's handheld computing device showing a social media network media sharing screen provided by an embodiment. This screen presents the publisher user with the ability to edit digital media file metadata (1702) and publish posted images (1704) on other social media networking services of choice. Once officially published, the published digital media file is presented to the publisher user as it appears on the social media networking service website as shown in FIG. 18 . 18 is an illustration of a screen of a publisher user's handheld computing device showing a social media network publisher sharing media provided by an embodiment. Visible on this screen are the published digital media file (1802), the title (1804) including the information unique identifier element (1806), and the rating feature (1808). The digital media file is now officially published on the social media networking service website, the system is notified and the information unique identifier is activated by the system.

19 is an illustration of a screen ( 1900 ) of a social media member user handheld computing device showing a social media network screen for member user viewing and rating provided by an embodiment. In this example, the digital media file image is presented as published (1902), with the title containing the bundle of information presented below (1904). Member users are given the option to rate the image by selecting the "Like" button (1906), and/or may add comments to the post (1908). In further embodiments, posted reviews are retrieved by the system in the same manner as ratings, and utilized alone or in combination with ratings to further refine the targeting of data to member users. Upon selection of the "@SMAccountThirdElement" element (1910) of the information bundle, the user is presented with the social media networking service account screen as shown in FIG. 20 .

Figure 20 is an illustration of a screen (2000) of a social media member user's handheld computing device showing a social media network media screen shown associated with a posted digital media file provided by an embodiment. The screen presents member users with information related to system services (2002) and system-related digital media files (2004) presented by the embodiment system for promotional purposes. Upon selecting a hyperlink (2006) representing a system service, the member user is redirected to a web browser as shown in FIG. 21 from which the system service can be directly accessed as shown in FIG. 22 . 21 is an illustration of a screen ( 1900 ) of a social media member user's handheld computing device showing a social media network screen responsive to selecting a system website hyperlink, provided by an embodiment. Figure 22 is an illustration of a screen (1900) of a social media member user holding a computing device showing a system website provided by an embodiment. By registering with the system website, member users can log into the system services (2202) and provide communication preferences as shown in FIG. 23 . 23 is an illustration of a screen ( 1900 ) showing a social media member user's handheld computing device screen that is registered by a system website member user provided by an embodiment. In this example, member users are allowed to enter a preferred email address (2302) to receive targeted data letters.

Figure 24 is an illustration of a screen (1900) of a social media member user's handheld computing device showing selected media on a system website provided by an embodiment. Shown is the screen displayed after a member user logs in. From this screen, the user is presented with a view of the digital media posted by the rated social media networking service (2402), as well as a view of related item data initially highlighted by the respective posting user. In this example, individual bracelets, including the stacked bracelets, are displayed (2404). This screen represents targeted data letters received by the member user in response to the member user's rating activity as described above. The targeting data is also presented to member users in a synthetic mail letter as shown in FIG. 25 .

25 is an illustration of a screen of a social media member user email client showing directed data email communications provided by an embodiment. Visible on this screen is the member user mail client, which can be any common web or desktop mail client (eg, Mac Mail, Outlook, Thunderbird, Gmail, etc.). Visible within the mail client's reading panel is a directional data letter, which in this case is a stacked bracelet image (2502) and related item data (2504). Related Item Data (2504) is a hyperlink that causes a web browser to open and display information related to the selected related item. For example, selecting the bracelet (2504) causes the member user's computing device to open a web browser as shown in FIG. 26 . 26 is an illustration of a screen of a social media member user web browser showing items of interest obtained from a mail communication or a link in the system website provided by an embodiment. Shown are related items (bracelets) and related purchase information (2602) for assisting member users in purchasing items. By providing member users with such timely targeted data and direct access to consumed item information, the likelihood of achieving a transaction is greatly improved.

As indicated above, aspects of the invention relate to specific "method functions" implementable by various computer systems. In alternative embodiments, the invention may be implemented as a computer program product for use with a computer system. Those skilled in the art will readily appreciate that the program defining the functionality of the present invention may be delivered to the computer in many forms, including but not limited to: (a) permanently stored on a non-writable storage medium (e.g., (b) information variably stored on writable storage media (for example, floppy disks and hard disks) or (c) information transmitted to a computer via a communication medium such as a local area network, telephone network, or a public network such as the Internet. It should thus be understood that such media, when carrying computer-readable instructions that direct the method functions of the present invention, represent alternative embodiments of the present invention.

The present invention may be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. The present embodiments are thus to be considered in every respect as illustrative and not restrictive. The scope of the invention, therefore, is to be determined by the appended claims rather than by the foregoing description. All changes that come within the meaning and range of equivalency of the claims are therefore intended to be embraced within the scope of the present invention. Additionally, the recitation of method steps does not imply any particular order for performing the steps. Thus, such method steps may be performed in an order other than recited, unless a particular claim expressly dictates otherwise. Furthermore, a plurality of computer automation devices may be combined to perform all or some of the stated functions.

Claims (as amended under Article 19 of the Treaty)

1. A system configured to provide directed data transfer based on social media interactions, the system comprising:

A computer automated message unique identifier creation device in network communication with at least one social media network computing device, the message unique identifier creation device operatively configured to respond to a message from a publisher the selected digital media, item data, and metadata of the data storage device to generate an information unique identifier that associates the selected digital media, item data, and metadata,

The social media network computing device is operatively configured to accept the publication of the selected digital media and the generated information unique identifier from the publisher and to allow each social media network member from among the plurality of social media network member users to The user receives ratings for the posted digital media and an associated timestamp for each rating for the posted digital media;

a computer automated digital media ratings monitoring device operatively configured to retrieve from the social media network computing device a social media network rating for each of the plurality of social media network member users Member User's published digital media ratings and said associated timestamp; and

a computer automated communications device operatively configured to: where said associated timestamp is at a previous timestamp associated with each of said social network member users Next, transmitting the targeted data transmission to a device associated with each of the social network member users based on digital media ratings posted by each member user.

2. The system of claim 1, further comprising:

a data storage device operatively configured to store said digital medium and said message unique identifier as recorded data and in response generate a unique character identifier comprising said message unique identifier Unique character identifier.

3. The system of claim 1, further comprising:

a data storage device operatively configured to store said digital medium and said message unique identifier as recorded data and in response generate a unique character identifier comprising said message unique identifier Unique character identifiers as elements.

4. The system of claim 1 , wherein said computer automated message unique identifier creation facility comprises an application server for handheld computing device applications, said application server being operatively configured to coordinate publishing information to the social media network computing device, and the computer automated digital media rating monitoring and the computer automated communication device are operatively configured to access the social media network computing device using a system invoked using an application programming interface .

5. The system of claim 1 , the information unique identifier comprising a universal link element stored in a database separate from the dedicated media network computing device, and the universal link element links the Digital media and information unique identifiers are linked to other digital media and related information unique identifiers to improve data processing efficiency.

6. The system of claim 1 , the message unique identifier comprising a unique identifier element that is unique to the digital media and message unique identifier, and when the message is generated When the unique identifier is used, the unique identifier element enables the computer automated communication device to utilize the information unique identifier to locate and retrieve digital media information stored in a database, thereby improving processing efficiency.

7. The system of claim 1, the message unique identifier comprising a notification element operatively configured to cause the social media network to post the digital media and message unique identifier on The computer automated digital media ratings monitoring device is notified on or when accessible by a social media network member user on the social media networking system.

8. The system of claim 1 , the communication device further adapted to queue a plurality of mail messages containing targeting data for distribution to the social media network member users in a single batch to improve data processing efficiency .

9. The system of claim 1, the communication device is further operatively configured to queue a plurality of SMS or MMS messages containing targeting data for distribution to the social media network member users.

10. The system of claim 1 , the digital media rating monitor device is further operatively configured to retrieve a plurality of digital media and related information unique identifiers based on and in accordance with digital media ratings of social media network member users .

11. The system of claim 1 , the digital media rating monitoring device is further operatively configured to retrieve a plurality of digital media and related information unique identifiers based on and in accordance with digital media ratings of social media network member users, The communication device is also operatively configured to transmit a plurality of targeting data related to a plurality of retrieved digital media to the social media network member user.

12. A method for providing targeting data based on social media interactions, the method steps comprising:

At least one automated computing device is provided that is in network communication with at least one social media networking computing device adapted to accept digital media and related titles from a publisher user as a post and to make A plurality of social media network member users are capable of rating posted digital media, the automated computing device executing program instructions to perform the following method steps:

receive selected digital media and related data and/or metadata from publishers;

receiving digital media related data from the publisher, the digital media related data representing elements within the selected digital media;

saving the selected digital media and storing references to the selected digital media and digital media-related data and/or metadata in a database device record and generating a unique character identifier representing the location of the database record;

generating a message unique identifier in response to the selected digital media and/or associated text title, the message unique identifier generating step comprising:

associating the informationally unique identifier with references to the selected digital media and digital media related data;

receiving, from the social media network computing device, posted digital media ratings for each of the plurality of social media network users and an associated timestamp for each posted digital media rating; and

Targeting information is communicated to each of the social media network member users based on each user's posted digital media rating and the timestamp, the targeting information including information related to the posted digital media The details of.

13. The method according to claim 12, said method steps further comprising:

Upon receipt of notification by the publisher of the posting of the message unique identifier and related digital media on the social media network computing device, a request by the automated computing device for the message associated with the message unique identifier The published digital media rating of the rating and the associated timestamp.

14. The method of claim 12 , wherein the digital media-related data and/or metadata received from the publisher includes private media generated from a list of selected items from the publisher's data storage device. hyperlink.

15. The method of claim 12, wherein the digital media-related data and/or metadata received from the publisher includes information related to each of the corresponding elements in the plurality of elements visible within the selected digital media. Multiple individual details related to an element.

16. The method of claim 12, wherein the digital media-related data and/or metadata received from the publisher includes a plurality of individual hyperlinks, wherein each hyperlink is associated with the selected digital media Associate data related to one of the multiple elements visible within.

17. The method of claim 12, said method steps further comprising:

A link hash character is provided as a first information unique identifier element to each of a plurality of selected digital media and related information unique identifiers published by two or more different publishers.

18. The method of claim 12, said method steps further comprising:

providing the unique character identifier as a second informational unique identifier element configured to cause the automated computing device to associate the stored selected digital media, titles, and digital media-related data with a database Record information is returned to the registered social media network device.

19. The method of claim 12, said method steps further comprising:

A social media network master account identifier associated with each of the plurality of publishers is provided as a third informational unique identifier element.

20. The method of claim 12, said method steps further comprising:

receiving and storing edited digital media associated with the selected digital media, and storing a reference to the edited digital media in the database, the edited digital media being associated with the selected digital media, the title, The digital media related data and/or metadata are associated with the information unique identifier.

21. The method of claim 12, wherein the compiled list of publicly available digital media ratings for the social media network member device user's device includes only information from devices associated with the social media network member device user. The prior transmission begins with ratings of digital media that have been published by the social media network member device user's device.

22. The method of claim 12, said method steps further comprising:

The social media networking computing device is searched using an application programming interface for the rated digital media that includes the informational unique identifier in the title.

23. The method of claim 12, said method steps further comprising:

At least a portion of the information unique identifier for each rated digital media with an indicator of the device of the social media network member device user that posted the rating is stored.

24. The method of claim 12, said method steps further comprising:

compiling lists of users who are members of social media networks;

compiling a list of publicly available digital media ratings generated by each of the listed social media network member users; and

Targeting data associated with each listed digital media rating is communicated to each social media network member user.

25. The method of claim 12, said communicating step further comprising:

determine the timestamp associated with the last transmission to a particular social media network member user; and

Where the timestamp associated with the published digital media rating for the particular social media network member user is after the timestamp associated with the last transmission for the particular social media network member user, the Targeting information is communicated to the particular social media network member user.

26. The method of claim 12, said method steps further comprising:

Retrieve multiple digital media and related information unique identifiers based on publicly available digital media ratings of social media network member users; and

A plurality of targeting data related to a plurality of retrieved digital media is communicated to a social media network member user performing the digital media rating.

27. The method of claim 12, said method steps further comprising:

Digital media related data and/or metadata are received from the publisher device, the digital media related data representing metadata of the selected digital media.

Claims (27)

1. A system for providing targeting data based on social media interactions, the system comprising: a computer automated message unique identifier creation device in network communication with at least one social media network computing device, the message unique identifier creation device being adapted to respond to selected digital media and/or or relevant textual titles to generate a message unique identifier, the social media network computing device is adapted to accept publication of selected digital media and the generated message unique identifier from a publisher and to allow a plurality of social media network member users to Ratings of published digital media; a computer automated digital media rating monitor device adapted to monitor said social media network computing device for published digital media ratings; and A computer automated communications device adapted to transmit targeting data to said social network member user, said targeting data corresponding to digital media ratings posted by said member user. 2. The system of claim 1, further comprising: A data storage device adapted to store said digital media and/or associated textual titles as recorded data and in response generate a unique character identifier comprising said unique character identifier. 3. The system of claim 1, further comprising: a data storage device adapted to store said digital media and associated textual data and/or metadata as recorded data and in response generate a unique character identifier comprising said unique character Identifiers as elements. 4. The system of claim 1, wherein all or some combinations of the computer automation devices run on a single computing device platform. 5. The system of claim 1, the message unique identifier includes a universal link element that links the digital media and message unique identifier to other digital media and related message unique identifiers. 6. The system of claim 1, the message unique identifier comprising a unique identifier element that is unique to the digital media and message unique identifier, and the unique identifier element The system is enabled to locate and retrieve digital media information stored in a database. 7. The system of claim 1 , the message unique identifier includes a notification element that enables the social media network when the digital media and the message unique identifier are posted on the social media network Notifying the system when it is accessible on the system or by the social media network member user on the social media network system. 8. The system of claim 1, the communication device further adapted to queue a plurality of mail messages containing targeting data for distribution to the social media network member users. 9. The system of claim 1, the communication device being further adapted to queue a plurality of SMS or MMS messages containing targeting data for distribution to members of the social media network. 10. The system of claim 1, the digital media rating monitor device further adapted to retrieve a plurality of digital media and related information unique identifiers based on and in response to social media network member users' digital media ratings. 11. The system of claim 1 , said digital media rating monitor device further adapted to retrieve a plurality of digital media and related information unique identifiers based on and responsive to social media network member users' digital media ratings, said The communication device is further adapted to transmit a plurality of targeting data items corresponding to a plurality of retrieved digital media to the social media network member user. 12. A method for improving data transfer efficiency by providing targeted data based on social media interactions, the method steps comprising: At least one automated computing device is provided that is in network communication with at least one social media networking computing device adapted to accept digital media and related titles from a publisher user as a post and to make A plurality of social media network member users are capable of rating posted digital media, the automated computing device executing program instructions to perform the following method steps: receive selected digital media and related data and/or metadata from publishers; receiving digital media related data from the publisher, the digital media related data representing elements within the selected digital media; saving the selected digital media and storing references to the selected digital media and digital media-related data and/or metadata in a database facility record and generating a unique character identifier indicative of the location of the database record; generating a message unique identifier in response to the selected digital media and/or associated text title, the message unique identifier generating step comprising: associating the informationally unique identifier with the selected digital media reference and digital media related data; monitoring the social media network computing device for ratings of posted digital media by users of the social media network; and Targeting data corresponding to ratings of the posted digital media is periodically transmitted to the social media network member user, the targeting data including detailed data corresponding to the posted digital media. 13. The method according to claim 12, said method steps further comprising: The message unique identifier is activated when the publisher publishes the message unique identifier and associated digital media on the social media network computing device. 14. The method of claim 12, wherein the digital media related data and/or metadata received from the publisher includes a list of selected elements visible within the selected digital media. 15. The method of claim 12, wherein the digital media related data and/or metadata received from the publisher includes retail consumer product details related to elements visible within the selected digital media. 16. The method of claim 12, wherein the digital media related data and/or metadata received from the publisher includes a plurality of hyperlinks to retail consumption data related to elements visible within the selected digital media . 17. The method of claim 12, said method steps further comprising: A link hash character is provided as a first information unique identifier element that functions to discover a plurality of selected digital media and related information unique identifiers published by any publisher. 18. The method of claim 12, said method steps further comprising: The unique character identifier is provided as a second informational unique identifier element operative to return database record information related to the stored selected digital media, title and digital media related data. 19. The method of claim 12, said method steps further comprising: A social media network master account identifier is provided as a third informational unique identifier element. 20. The method of claim 12, said method steps further comprising: receiving and storing edited digital media associated with the selected digital media, and storing a reference to the edited digital media in the database, the edited digital media being associated with the selected digital media, the title, The digital media related data and/or metadata are associated with the information unique identifier. 21. The method of claim 12 , wherein the list of compiled digital media ratings for each of the listed social media network member users includes only from and to the social media network member The user's previous transmission begins with ratings of digital media that have been posted by the social media network member user. 22. The method of claim 12, said method steps further comprising: The social media networking computing device is searched for rated digital media that includes the informational unique identifier in the title. 23. The method of claim 12, said method steps further comprising: At least a portion of the information unique identifier for each rated digital medium is stored with an indicator of the social media network member user who posted the rating. 24. The method of claim 12, said method steps further comprising: compile lists of users who are members of social media networks; compiling a list of digital media ratings for each of the listed social media network member users; and Targeting data corresponding to each listed digital media rating is communicated to each social media network member user. 25. The method of claim 12, said method steps further comprising: A plurality of digital media and related information unique identifiers are retrieved based on and in response to digital media ratings of social media network member users. 26. The method of claim 12, said method steps further comprising: Retrieving a plurality of digital media and related information unique identifiers based on and in response to social media network member users' digital media ratings; and A plurality of targeting data related to a plurality of retrieved digital media is communicated to the social media network member user. 27. The method of claim 12, said method steps further comprising: Digital media related data and/or metadata are received from the publisher, the digital media related data representing metadata of the selected digital media.