CN106875229A - A kind of method of advertisement putting, apparatus and system - Google Patents
A kind of method of advertisement putting, apparatus and system Download PDFInfo
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- CN106875229A CN106875229A CN201710122855.5A CN201710122855A CN106875229A CN 106875229 A CN106875229 A CN 106875229A CN 201710122855 A CN201710122855 A CN 201710122855A CN 106875229 A CN106875229 A CN 106875229A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention provides a kind of method of advertisement putting, apparatus and system, the method includes：Service platform is performed both by for each DSP at least one DSP：The mark of the target medium side that the order data sent according to current DSP includes, the order material that current DSP is sent is sent to target medium side, and obtains the corresponding auditing result of its offer, if audit passing through, current DSP and target medium side is bound；When the flow information of mark that any media side provides, including the DSP bound with the media side is received, flow information is sent to the DSP of the binding, and the ad content for returning it into is sent to the media side.Bound by DSP and media side, the flow information that media side provides can be directly docked to the DSP bound with it, without advertisement bidding, therefore the dispensing of PDB and PD type advertisements can be supported.Therefore, the present invention can support other trade modes in addition to RTB.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of method of advertisement putting, apparatus and system.
Background technology
With developing rapidly for internet and advertising, DSP (Demand Side Platform, party in request's platform, or
Advertiser's platform) rapid emergence.Used as a kind of online advertisement platform, it serves advertiser to DSP, helps advertiser in internet
Or advertisement putting is carried out on mobile Internet.
At present, (Supply Side Platform, supplier puts down for ADX (Ad Exchange, advertisement transaction platform) or SSP
Platform, or media side's platform) media side's buying flow can be arrived, and by RTB (Real Time Bidding, real time bid)
Trade mode is sold to DSP, so as to complete Internet advertising dispensing.
But, existing advertisement putting mode generally can not support other trade modes in addition to RTB.
The content of the invention
The invention provides a kind of method of advertisement putting, apparatus and system, it would be preferable to support other transaction in addition to RTB
Pattern.
In order to achieve the above object, the present invention is achieved through the following technical solutions：
In a first aspect, the invention provides a kind of method of advertisement putting, being applied to service platform, at least one is received respectively
Order data and order material that each DSP in individual DSP sends；It is performed both by for each DSP：Sent out according to current DSP
The unique mark of the target medium side that the target order data come includes, the target order material that the current DSP is sent
The target medium side is sent to, and obtains the corresponding examination ＆ verification knot of the target order material that the target medium side provides
Really, when determining that the auditing result passes through for examination ＆ verification, the current DSP and the target medium side are bound；Also
Including：
The flow information of the first media side granting is being received, and is being included in the flow information and first media
During the unique mark of the first DSP of side's binding, the flow information is sent to a DSP, and a DSP is returned
The corresponding ad content of the flow information for returning is sent to the first media side.
Further, the method also includes：Receiving the flow information of the first media side granting, and the flow information
In when not including the unique mark of any DSP, the flow information is sent respectively to every with what the service platform was connected
One DSP；According to the corresponding bid results of the flow information that each DSP is returned, determine that target therein is bidded
As a result；Notify that the corresponding DSP of the target bid results, and the corresponding ad content of the flow information for returning it into are sent to
The first media side.
Further, the method also includes：Receiving the flow information of the first media side granting, and the flow information
In include with the first media side bind at least two DSP unique mark when, the flow information is sent respectively
To each DSP at least two DSP；According to the corresponding knot of bidding of the flow information that each DSP is returned
Really, target bid results therein are determined；Notify the corresponding DSP of the target bid results, and the flow for returning it into
The corresponding ad content of information is sent to the first media side.
Further, each DSP at least one DSP of the reception sends order data and order material, bag
Include：By order interface corresponding with DSP on the service platform, receive what each DSP at least one DSP sent
Order data；By material interface corresponding with DSP on the service platform, each DSP at least one DSP is received
The order material sent；
The target order material that the current DSP is sent is sent to the target medium side, and obtains the mesh
The corresponding auditing result of the target order material that mark media side provides, including：By on the service platform and media
The corresponding material interface in side, the target order material that the current DSP is sent is sent to the target medium side, and obtains institute
The corresponding auditing result of the target order material of target medium side's offer is provided；
The method also includes：By traffic interface corresponding with media side on the service platform, the first media are received
The flow information of Fang Fafang；
It is described that the flow information is sent to a DSP, and the flow information that a DSP is returned
Corresponding ad content is sent to the first media side, including：Connect by flow corresponding with DSP on the service platform
Mouthful, the flow information is sent to a DSP, and it is corresponding to receive the flow information of the DSP returns
Ad content；And by traffic interface corresponding with media side on the service platform, the ad content is sent to
The first media side.
Further, the method also includes：Predefine it is corresponding with least one DSP, for service platform and its
In each DSP between the unified standard criterion that follows needed for transmission information, and determine and each media side respectively
Standard criterion corresponding, for being followed needed for transmission information between service platform and the media side.
Further, the method also includes：The flow based on Third-party payment platform is provided to a DSP to believe
Cease corresponding payment link.
Further, the order data includes：At least one advertising campaign, wherein, in each described advertising campaign
At least one movable order is included, and each described movable order has bound at least one advertising creative.
Second aspect, the invention provides a kind of service platform, including：
DSP communication units, for receiving order data and the order that each DSP at least one DSP sends respectively
Material；
Media side's communication unit, for being performed both by for each DSP：According to the target order data that current DSP sends
The unique mark of the target medium side for including, the target order material that the current DSP is sent is sent to the target matchmaker
Body side, and obtain the corresponding auditing result of the target order material that the target medium side provides；
Binding unit, for when determining that the auditing result passes through for examination ＆ verification, by the current DSP and the target
Bound media side；
Flow information processing unit, for receiving the flow information of the first media side granting, and the flow information
In when including the unique mark of the DSP bound with the first media side, the flow information is sent to described the
One DSP, and the corresponding ad content of the flow information that a DSP is returned is sent to the first media side.
Further, the flow information processing unit, be additionally operable to receive the first media side granting flow information,
And when not including the unique mark of any DSP in the flow information, the flow information is sent respectively to and the clothes
Each connected DSP of business platform；According to the corresponding bid results of the flow information that each DSP is returned, determine
Target bid results therein；The corresponding DSP of the target bid results is notified, and the flow information for returning it into is corresponding
Ad content is sent to the first media side.
Further, the flow information processing unit, be additionally operable to receive the first media side granting flow information,
And when the unique mark of at least two DSP bound with the first media side is included in the flow information, by the stream
Amount information is sent respectively to each DSP at least two DSP；According to the flow letter that each DSP is returned
Corresponding bid results are ceased, target bid results therein are determined；Notify the corresponding DSP of the target bid results, and by its
The corresponding ad content of the flow information for returning is sent to the first media side.
Further, the DSP communication units, specifically for by order corresponding with DSP on the service platform
Interface, receives the order data that each DSP at least one DSP sends；By corresponding with DSP on the service platform
Material interface, receive the order materials sent of each DSP at least one DSP；
Media side's communication unit, specifically for being connect by material corresponding with media side on the service platform
Mouthful, the target order material that the current DSP is sent is sent to the target medium side, and obtains the target medium side and carry
The corresponding auditing result of the target order material for supplying；
The flow information processing unit, is additionally operable to be connect by flow corresponding with media side on the service platform
Mouthful, receive the flow information that the first media side provides；Specifically for being connect by flow corresponding with DSP on the service platform
Mouthful, the flow information is sent to a DSP, and it is corresponding to receive the flow information of the DSP returns
Ad content；And by traffic interface corresponding with media side on the service platform, the ad content is sent to
The first media side.
Further, the service platform also includes：Standard criterion determining unit, for predefining and at least one DSP
Unified standard criterion corresponding, for being followed needed for transmission information between service platform and each DSP, with
And respectively determine it is corresponding with each media side, for what is followed needed for transmission information between service platform and the media side
Standard criterion.
Further, the flow information processing unit, is additionally operable to provide flat based on Third-party payment to a DSP
The corresponding payment link of the flow information of platform.
The third aspect, the invention provides a kind of system of advertisement putting, including：
Any of the above-described described service platform, at least one DSP and at least one media side；
Each described DSP, is used to when the publicity orders that advertiser assigns are received, by the publicity orders
Order data and order material are sent to the service platform；It is right when the flow information that the service platform is sent is received
The flow information carries out decision-making, and when decision-making passes through, the corresponding ad content of the flow information is sent into the clothes
Business platform；
Each described media side, is used to, when the order material that the service platform is sent is received, be ordered to described
Single material is audited, and corresponding auditing result is sent into the service platform；Flow is provided to the service platform to believe
Breath；When the corresponding ad content of the flow information that the service platform sends is received, the ad content is performed
Respective handling.
Further, each described DSP, specifically for receiving the flow information that the service platform is sent
When, the unique mark of the targeted advertisements master corresponding with the DSP included according to the flow information determines that the target is wide
Accuse the decision criteria that master is committed to the DSP in advance；The decision criteria according to determining carries out decision-making to the flow information,
And when decision-making passes through, the ad content that the targeted advertisements master is committed to the DSP in advance is sent to the service platform.
Further, each described DSP, is additionally operable to corresponding in the publicity orders for receiving advertisement primary input
During modification information, the modification information is sent to the service platform so that its according to the modification information to the advertisement
Order is modified；In the corresponding inquiry request of the publicity orders that receive advertisement primary input, by the inquiry request
The service platform is sent to, and receives the corresponding current processing status of the publicity orders of its return.
The invention provides a kind of method of advertisement putting, apparatus and system, service platform is at least one DSP
Each DSP is performed both by：The mark of the target medium side that the order data sent according to current DSP includes, by current DSP hairs
The order material for coming is sent to target medium side, and obtains the corresponding auditing result of its offer, if audit passing through, by current DSP
Bound with target medium side；Receiving the stream of mark that any media side provides, including the DSP bound with the media side
During amount information, flow information is sent to the DSP of the binding, and the ad content for returning it into is sent to the media side.Pass through
DSP and media side are bound, the flow information that media side provides can be directly docked to the DSP bound with it, without advertisement
Bid, therefore PDB (Programmatic Direct Buying, or, Premium Direct Buying, privately owned journey can be supported
Sequenceization is bought) and PD (Preferred Deals, preferentially conclude the business) type advertisements dispensing.Therefore, the present invention can support to remove
Other trade modes outside RTB.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are the present invention
Some embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
These accompanying drawings obtain other accompanying drawings.
Fig. 1 is a kind of flow chart of the method for advertisement putting that one embodiment of the invention is provided；
Fig. 2 is the flow chart of the method for another advertisement putting that one embodiment of the invention is provided；
Fig. 3 is a kind of schematic diagram of service platform that one embodiment of the invention is provided；
Fig. 4 is the schematic diagram of another service platform that one embodiment of the invention is provided；
Fig. 5 is a kind of schematic diagram of the system of advertisement putting that one embodiment of the invention is provided.
Specific embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
A part of embodiment of the present invention, rather than whole embodiments, based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained on the premise of creative work is not made, belongs to the scope of protection of the invention.
As shown in figure 1, the embodiment of the invention provides a kind of method of advertisement putting, service platform is applied to, can wrapped
Include following steps：
Step 101：Order data and order material that each DSP at least one DSP sends are received respectively；
Step 102：It is performed both by for each DSP：The target that the target order data sent according to current DSP includes
The unique mark of media side, the target order material that the current DSP is sent is sent to the target medium side, and obtains institute
The corresponding auditing result of the target order material of target medium side's offer is provided, is determining that the auditing result is logical for examination ＆ verification
It is out-of-date, the current DSP and the target medium side are bound.
Step 103：Receive the first media side granting flow information, and included in the flow information with it is described
During the unique mark of the first DSP of the first media side binding, the flow information is sent to a DSP, and will be described
The corresponding ad content of the flow information that first DSP is returned is sent to the first media side.
A kind of method of advertisement putting is the embodiment of the invention provides, service platform is for each at least one DSP
Individual DSP is performed both by：The mark of the target medium side that the order data sent according to current DSP includes, current DSP is sent
Order material is sent to target medium side, and obtains the corresponding auditing result of its offer, if audit passing through, by current DSP and mesh
The binding of mark media side；Believe in the flow for receiving mark that any media side provides, including the DSP bound with the media side
During breath, flow information is sent to the DSP of the binding, and the ad content for returning it into is sent to the media side.By to DSP
With the binding of media side, the flow information that media side provides can be directly docked to the DSP bound with it, without advertisement bidding,
Therefore the dispensing of PDB and PD type advertisements can be supported.Therefore, the embodiment of the present invention can support other transaction in addition to RTB
Pattern.
In an embodiment of the invention, the service platform can be JoinMax-Dsp service platforms.
At present, relatively conventional advertisement trade mode can be included：RTB, PDB, PD and PA (Private Auction,
It is privately owned to bid).Wherein, RTB and PA needs to bid, and PDB and PD need not bid.Further, compared with PDB, the characteristics of PD
It is that the displaying amount that advertising resource has certain uncertainty, advertisement position can not be guaranteed in advance that.
In detail, any one DSP can correspond at least one advertiser, and any advertiser can be by itself
Itself corresponding DSP is reached under corresponding publicity orders.Wherein, the publicity orders assigned can include order data and order
Material.
For example, when advertiser 1 is expected that by media side 1 with the dispensing for carrying out PDB or PD type advertisements, advertiser
1 can set the unique mark of media side 1 in order data, and send to service platform the order data through DSP1, with
The order material for alloing service platform to assign advertiser 1 is sent to media side 1.Media side 1 is directed to the order element for receiving
Material can be audited, and feed back auditing result to service platform.When service platform is determined auditing result passes through for examination ＆ verification when,
Illustrate that binding is agreed to by advertiser 1 and media side 1, therefore the corresponding DSP1 of advertiser 1 and media side 1 can be bound.When
So, auditing result is obstructed out-of-date to audit, it is impossible to DSP1 is bound with media side 1.
Then, when activity at first, media side 1 can provide flow information to service platform, wherein, the flow information
In can include the unique mark of DSP1 and the unique mark of advertiser 1.Service platform according to record binding information, true
Make media side 1 and when DSP1 has bound, flow information can be sent to DSP1.DSP1 is submitted in advance according to advertiser 1
Decision criteria, can be to receiving and flow information carries out decision-making, when decision-making passes through, and what can in advance be submitted advertiser 1 to is wide
Accuse content and be sent to media side 1 through service platform, so that media side 1 plays the ad content.Certainly, decision-making is obstructed out-of-date, will
Ad content is not sent, and notifies service platform.
As shown in the above, the binding relationship based on DSP1 Yu media side 1, the flow letter that media side 1 can be provided
Breath is directly docked to the DSP1 bound with it, and this implementation process can support PDB and PD type advertisements without advertisement bidding
Dispensing.
Additionally, the method based on advertisement putting provided in an embodiment of the present invention, the method can not only support PDB and PD classes
The dispensing of type advertisement, can equally support the dispensing of common RTB type advertisements, and the throwing that can support PA type advertisements
Put.
Therefore, for RTB trade modes：
In one embodiment of the invention, in order to illustrate a kind of possibility implementation for supporting RTB type advertisements to deliver,
So, the method can also include：The flow information of the first media side granting is being received, and is not being included in the flow information
When having the unique mark of any DSP, each DSP that the flow information is sent respectively to be connected with the service platform；
According to the corresponding bid results of the flow information that each DSP is returned, target bid results therein are determined；Notify
The corresponding DSP of the target bid results, and the corresponding ad content of the flow information for returning it into is sent to described first
Media side.
In detail, if not including the unique mark of any DSP in flow information, it is believed that it corresponds to RTB transaction moulds
Formula, therefore flow information can be sent to each DSP.It is competing that advertisers of each DSP according to corresponding to it submits in advance
Price card is accurate, it may be determined that go out corresponding bid results.Then, in the bid results that service platform can be returned from each DSP,
Determine a target bid results.If for example, when bid results are price, target bid results can be in all prices
Highest price.Then, it is flat that the ad content that the corresponding DSP of target bid results can in advance submit advertiser to is sent to service
Platform.
For PA trade modes：
In one embodiment of the invention, in order to illustrate a kind of possibility implementation for supporting PA type advertisements to deliver,
So, the method can also include：The flow information of the first media side granting is being received, and is being included in the flow information
During the unique mark of at least two DSP bound with the first media side, by the flow information be sent respectively to it is described extremely
Each DSP in few two DSP；According to the corresponding bid results of the flow information that each DSP is returned, determine
Target bid results therein；The corresponding DSP of the target bid results is notified, and the flow information for returning it into is corresponding
Ad content is sent to the first media side.
In detail, if including the unique mark of at least two DSP in flow information, it is believed that it corresponds to PA transaction
Pattern, therefore flow information can be sent each DSP at least two DSP.Advertisements of each DSP according to corresponding to it
The main standard of bidding submitted in advance, it may be determined that go out corresponding bid results.Then, service platform can be returned from each DSP
In the bid results returned, a target bid results are determined.If for example, when bid results are price, target bid results can
Think the highest price in all prices.Then, in the advertisement that the corresponding DSP of target bid results can in advance submit advertiser to
Appearance is sent to service platform.
In detail, order interface corresponding with DSP, material interface and traffic interface can be included in service platform, with
And material interface corresponding with media side and traffic interface.Wherein, different types of interface can be used for transmitting different types of
Information.
Therefore, in one embodiment of the invention, in order to the information transmitted through service platform unify point
Class is managed, so, order data and order material that each DSP at least one DSP of the reception sends, including：It is logical
The order interface corresponding with DSP crossed on the service platform, receives the order that each DSP at least one DSP sends
Data；By material interface corresponding with DSP on the service platform, each DSP received at least one DSP sends
Order material；
The target order material that the current DSP is sent is sent to the target medium side, and obtains the mesh
The corresponding auditing result of the target order material that mark media side provides, including：By on the service platform and media
The corresponding material interface in side, the target order material that the current DSP is sent is sent to the target medium side, and obtains institute
The corresponding auditing result of the target order material of target medium side's offer is provided；
The method also includes：By traffic interface corresponding with media side on the service platform, the first media are received
The flow information of Fang Fafang；
It is described that the flow information is sent to a DSP, and the flow information that a DSP is returned
Corresponding ad content is sent to the first media side, including：Connect by flow corresponding with DSP on the service platform
Mouthful, the flow information is sent to a DSP, and it is corresponding to receive the flow information of the DSP returns
Ad content；And by traffic interface corresponding with media side on the service platform, the ad content is sent to
The first media side.
In detail, when being needed between any DSP and service platform between transmission information, or any media side and service platform
When needing transmission information, information transmission can be carried out, this information through corresponding interface according to the type of required transmission information
The implementation of homogeneous classification management can be easy to the accurate treatment and transmission of information, be particularly suited for amount of transmitted information larger
Situation.
Under normal circumstances, when the transmission information between information exchange both sides is needed, it will usually be related to encapsulation, the solution of information
The treatment operation such as analysis and keyword extraction.Consequently, to facilitate the quickly and orderly of information processing operation is carried out, it may be predetermined that letter
The required standard criterion for following during breath interaction both sides' transmission information.
Therefore, in an embodiment of the invention, for the ease of service platform, each DSP and each media side to receiving
Information can recognize quick and precisely, so, the method can also include：Predefine it is corresponding with least one DSP, be used for
The unified standard criterion followed needed for transmission information between service platform and each DSP, and respectively determine with
Each media side is corresponding, standard criterion for being followed needed for transmission information between service platform and the media side.
In detail, in embodiments of the present invention, between service platform and any DSP during transmission information, one can be based on
Individual unified standard criterion.Wherein, this unified standard criterion can be formulated by service platform, and by service platform and be owned
DSP is followed jointly.
For example, can be packaged for raw information to be passed according to the unified standard criterion by service platform
Compression, and by the information transmission after compression to a certain DSP.It is corresponding, the DSP equally can according to the unified standard criterion,
To receiving information decompression, and keyword is extracted from the information after decompression to obtain corresponding raw information.
In detail, in embodiments of the present invention, between service platform and any media side during transmission information, can be based on should
The corresponding standard criterion in media side, i.e., different media sides correspond to different standard criterions.Wherein, each media Fang Junke
To formulate itself corresponding standard criterion, and followed jointly by service platform and the media side.
In an embodiment of the invention, in order to illustrate a kind of possible advertisement transaction payment mode, so, the method is also
Can include：The corresponding payment link of the flow information based on Third-party payment platform is provided to a DSP.
In detail, delivery operation involved by the advertisement putting based on service platform, can be flat by Third-party payment
Platform is accomplished.For example, when DSP to service platform send ad content with ask play the ad content before, can be with root
The payment link sent according to service platform, correlative charges is paid in the Third-party payment platform in advance.When corresponding media side
When completing the broadcasting of the ad content, the above-mentioned correlative charges of Third-party payment platform offer can be received.
In an embodiment of the invention, the order data includes：At least one advertising campaign, wherein, each institute
State and include in advertising campaign at least one movable order, and each described movable order has bound at least one advertisement
Intention.
In detail, advertiser can be processed the order data that itself is submitted to through DSP, for example can be to order data
Increased, deleted, changed, inquired about.
As shown in Fig. 2 the method that one embodiment of the invention provides another advertisement putting, the method is supporting PDB
As a example by dispensing with PD type advertisements, following steps are specifically included：
Step 201：The publicity orders of itself are reached under each DSP at least one DSP, reception advertiser.
In detail, each DSP can correspond at least one advertiser.Any advertiser needs to deliver PDB and PD
During type advertisements, publicity orders can be assigned to itself corresponding DSP.Wherein, publicity orders can include order data and order
Single material.
Step 202：Each DSP is by the order interface corresponding with DSP on service platform, the advertisement that will be received
Order data in order is sent to service platform, and by material interface corresponding with DSP on service platform, will receive
To publicity orders in order material be sent to service platform.
In detail, the service platform in the embodiment of the present invention can be JoinMax-Dsp service platforms.
In detail, order interface corresponding with DSP, material interface and traffic interface can be included on service platform, with
And include material interface corresponding with media side and traffic interface.Different interfaces is used to transmit different types of information, with
Being easy to the information that service platform can be to receiving carries out Fast Classification management.
In detail, at least one advertising campaign can also be included in order data, wherein, in each advertising campaign
At least one movable order is included, and each movable order has bound at least one advertising creative.
Step 203：Service platform is performed both by for each DSP：It is determined that what the order data that current DSP sends included
The unique mark of target medium side.
In detail, service platform can determine when the order data that any DSP sends is received, first including
The unique mark of media side.
Step 204：Service platform according to the unique mark of the target medium side for determining, by service platform and matchmaker
The corresponding material interface in body side, the order material that current DSP is sent is sent to target medium side, and obtains target medium side and carry
The corresponding auditing result of order material of confession.
In detail, any media side can audit when the order material that service platform is sent is received to it, examine
When core passes through, illustrate that the binding application of the corresponding advertiser of order material is agreed to by the media side.
Step 205：Service platform judges whether the auditing result that gets is that examination ＆ verification passes through, if so, by current DSP and mesh
Mark media side is bound, and records corresponding binding information, otherwise, terminates current process.
In detail, no matter DSP and media side whether binding success, can notify corresponding both sides.
Step 206：Media side 1 passes through the traffic interface corresponding with media side on service platform, to service platform granting
Flow information.
In detail, for any media side, when activity starts, the media side can high-volume to service platform.Wherein, media
The flow information of Fang Fafang, can attach the relevant information of the media side.
Step 207：Whether service platform judges to include in flow information the unique of the target DSP that is bound with media side 1
Mark, if so, performing step 208, otherwise, terminates current process.
In detail, if including a unique mark of DSP in flow information, illustrate that the flow information corresponds to PDB
Or PD trade modes, otherwise, if the not unique mark including any DSP, illustrate that the flow information corresponds to RTB transaction moulds
Formula, if including the unique mark of at least two DSP, illustrates that the flow information corresponds to PA trade modes.For RTB transaction
Pattern and the corresponding execution flow of PA trade modes, the embodiment of the present invention do not do associated description herein.
Step 208：Service platform judges whether media side 1 has bound with target DSP according to the binding information of record, if
It is to perform step 209, otherwise, terminates current process.
In detail, service platform further according to the binding information of self record can judge that flow information is corresponding and tie up
Determine whether both sides have bound.
Step 209：Be sent to for flow information by the traffic interface corresponding with DSP on service platform by service platform
Target DSP.
Step 210：The targeted advertisements master's corresponding with target DSP that target DSP includes according to flow information is unique
Mark, determines that targeted advertisements master is committed to the decision criteria of target DSP in advance.
In detail, each advertiser can in advance submit itself corresponding decision criteria and ad content to corresponding
DSP.In this way, DSP is after the unique mark for determining the advertiser that flow information includes, it is possible to use what the advertiser submitted to
Decision criteria carries out decision-making, if decision-making passes through, can ask to play the ad content that the advertiser submits to.
Step 211：Target DSP carries out decision-making to flow information according to the decision criteria determined, and when decision-making passes through,
Determine that targeted advertisements master is committed to the ad content of target DSP in advance.
Step 212：Target DSP is by the traffic interface corresponding with DSP on service platform, the ad content that will be determined
It is sent to service platform.
Step 213：Service platform is by the traffic interface corresponding with media side on service platform, the advertisement that will be received
Content is sent to media side 1, so that media side 1 plays the ad content.
In the embodiment of the present invention, the order that can realize media side and DSP by service platform binds link, based on mutually tying up
Fixed media side and DSP, can directly dock order contents and media side, to facilitate DSP and the direct dealing of media side, so that
Support the dispensing of PDB and PD type advertisements.
As shown in figure 3, one embodiment of the invention provides a kind of service platform, including：
DSP communication units 301, for receiving the order data and order that each DSP at least one DSP sends respectively
Single material；
Media side's communication unit 302, for being performed both by for each DSP：According to the target order numbers that current DSP sends
According to the unique mark of the target medium side for including, the target order material that the current DSP is sent is sent to the target
Media side, and obtain the corresponding auditing result of the target order material that the target medium side provides；
Binding unit 303, for when determining that the auditing result passes through for examination ＆ verification, by the current DSP with it is described
Bound target medium side；
Flow information processing unit 304, for receiving the flow information of the first media side granting, and flow letter
When the unique mark of the DSP bound with the first media side is included in breath, the flow information is sent to described
First DSP, and the corresponding ad content of the flow information that a DSP is returned is sent to the first media side.
In an embodiment of the invention, the service platform can be JoinMax-Dsp service platforms.
In an embodiment of the invention, the flow information processing unit 304, is additionally operable to receiving the first media side
When not including the unique mark of any DSP in the flow information of granting, and the flow information, by flow information difference
It is sent to each DSP being connected with the service platform；It is corresponding competing according to the flow information that each DSP is returned
Valency result, determines target bid results therein；Notify the corresponding DSP of the target bid results, and return it into it is described
The corresponding ad content of flow information is sent to the first media side.
In an embodiment of the invention, the flow information processing unit 304, is additionally operable to receiving the first media side
Included in the flow information of granting, and the flow information unique with least two DSP of first media side binding
During mark, the flow information is sent respectively to each DSP at least two DSP；According to this, each DSP is returned
The corresponding bid results of the flow information returned, determine target bid results therein；Notify the target bid results pair
The DSP for answering, and the corresponding ad content of the flow information for returning it into is sent to the first media side.
In an embodiment of the invention, the DSP communication units 301, specifically for by the service platform
Order interface corresponding with DSP, receives the order data that each DSP at least one DSP sends；It is flat by the service
Material interface corresponding with DSP on platform, receives the order material that each DSP at least one DSP sends；
Media side's communication unit 302, specifically for by material corresponding with media side on the service platform
Interface, the target order material that the current DSP is sent is sent to the target medium side, and obtains the target medium side
The corresponding auditing result of the target order material for providing；
The flow information processing unit 304, is additionally operable to by flow corresponding with media side on the service platform
Interface, receives the flow information that the first media side provides；Specifically for by flow corresponding with DSP on the service platform
Interface, is sent to a DSP, and receive the flow information correspondence that a DSP is returned by the flow information
Ad content；And by traffic interface corresponding with media side on the service platform, the ad content is sent
To the first media side.
In an embodiment of the invention, Fig. 4 is refer to, the service platform can also include：Standard criterion determining unit
401, for predefine it is corresponding with least one DSP, between service platform and each DSP transmission believe
The unified standard criterion that follows needed for breath, and determine respectively it is corresponding with each media side, for service platform and
The standard criterion followed needed for transmission information between the media side.
In an embodiment of the invention, the flow information processing unit 304, is additionally operable to be provided to a DSP
The corresponding payment link of the flow information based on Third-party payment platform.
As shown in figure 5, a kind of system of advertisement putting is the embodiment of the invention provides, including：
Any of the above-described described service platform 501, at least one DSP502 and at least one media side 503；
Each described DSP502, is used to when the publicity orders that advertiser assigns are received, by the publicity orders
In order data and order material be sent to the service platform 501；Receiving the flow that the service platform 501 is sent
During information, decision-making is carried out to the flow information, and when decision-making passes through, the corresponding ad content of the flow information is sent
To the service platform 501；
Each described media side 503, is used to when the order material that the service platform 501 is sent is received, right
The order material is audited, and corresponding auditing result is sent into the service platform 501；To the service platform
501 provide flow information；It is right when the corresponding ad content of the flow information that the service platform 501 sends is received
The ad content performs respective handling.
In an embodiment of the invention, the service platform 501 can be JoinMax-Dsp service platforms.
In an embodiment of the invention, each described DSP502, specifically for receiving the service platform
501 send flow information when, unique mark of the targeted advertisements master corresponding with the DSP included according to the flow information
Know, determine that the targeted advertisements master is committed to the decision criteria of the DSP in advance；According to the decision criteria determined to described
Flow information carries out decision-making, and when decision-making passes through, the ad content that the targeted advertisements master is committed to the DSP in advance is sent
To the service platform 501.
In an embodiment of the invention, each described DSP502, is additionally operable to receiving the institute of advertisement primary input
When stating the corresponding modification information of publicity orders, the modification information is sent to the service platform 501, so that it is according to described
Modification information is modified to the publicity orders；Receiving the corresponding inquiry request of the publicity orders of advertisement primary input
When, the inquiry request is sent to the service platform 501, and receive the corresponding current place of the publicity orders of its return
Reason state.
In detail, the publicity orders submitted to for advertiser, can be increased it by DSP, are deleted, changed and be looked into
Ask.Based on above-mentioned inquiry request, the change of the active state of publicity orders can be in real time seen through DSP.
In an embodiment of the invention, service platform can also support DSP by interface define order push compare and
Inquiry DMP (Data-Management Platform, data management platform) information.On the other hand, service platform can also be straight
Connect and push ratio and inquiry DMP information instead of DSP controls.
The contents such as the information exchange between each unit, implementation procedure in said apparatus, due to implementing with the inventive method
Example is based on same design, and particular content can be found in the narration in the inventive method embodiment, and here is omitted.
In sum, each embodiment of the invention at least has the advantages that：
1st, in the embodiment of the present invention, service platform is performed both by for each DSP at least one DSP：According to current
The mark of the target medium side that the order data that DSP sends includes, the order material that current DSP is sent is sent to target matchmaker
Body side, and the corresponding auditing result of its offer is provided, if examination ＆ verification passes through, current DSP and target medium side are bound；Receiving
During the flow information of mark that any media side provides, including the DSP bound with the media side, flow information is sent to
The DSP of the binding, and the ad content for returning it into is sent to the media side.Bound by DSP and media side, can be by matchmaker
The flow information that body side provides directly is docked to the DSP bound with it, without advertisement bidding, therefore can support PDB and PD types
The dispensing of advertisement.Therefore, the embodiment of the present invention can support other trade modes in addition to RTB.
2nd, in the embodiment of the present invention, when needing transmission information between any DSP and service platform, or any media side and clothes
When needing transmission information between business platform, can enter row information through corresponding interface and pass according to the type of required transmission information
Pass, the implementation of this information unification Classification Management can be easy to the accurate treatment and transmission of information, be particularly suited for information
The larger situation of transmission capacity.
3rd, in the embodiment of the present invention, can realize that media side and the order of DSP bind link by service platform, based on phase
The media side of binding and DSP, can directly dock order contents and media side, to facilitate DSP and the direct dealing of media side, from
And support the dispensing of PDB and PD type advertisements.
It should be noted that herein, such as first and second etc relational terms are used merely to an entity
Or operation makes a distinction with another entity or operation, and not necessarily require or imply these entities or exist between operating
Any this actual relation or order.And, term " including ", "comprising" or its any other variant be intended to it is non-
It is exclusive to include, so that process, method, article or equipment including a series of key elements not only include those key elements,
But also other key elements including being not expressly set out, or also include by this process, method, article or equipment are solid
Some key elements.In the absence of more restrictions, the key element limited by sentence " including ", does not arrange
Except also there is other identical factor in the process including the key element, method, article or equipment.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
Programmed instruction related hardware is completed, and foregoing program can be stored in the storage medium of embodied on computer readable, the program
Upon execution, the step of including above method embodiment is performed；And foregoing storage medium includes：ROM, RAM, magnetic disc or light
Disk etc. is various can be with the medium of store program codes.
It is last it should be noted that：Presently preferred embodiments of the present invention is the foregoing is only, skill of the invention is merely to illustrate
Art scheme, is not intended to limit the scope of the present invention.All any modifications made within the spirit and principles in the present invention,
Equivalent, improvement etc., are all contained in protection scope of the present invention.
Claims (10)
1. a kind of method of advertisement putting, it is characterised in that be applied to service platform, at least one party in request's platform is received respectively
Order data and order material that each DSP in DSP sends；It is performed both by for each DSP：Sent according to current DSP
The unique mark of target medium side that includes of target order data, the target order material hair that the current DSP is sent
The target medium side is given, and obtains the corresponding auditing result of the target order material that the target medium side provides,
When determining that the auditing result passes through for examination ＆ verification, the current DSP and the target medium side are bound；Also wrap
Include：
Receiving the flow information of the first media side granting, and included in the flow information and tied up with the first media side
During the unique mark of a fixed DSP, the flow information is sent to a DSP, and a DSP is returned
The corresponding ad content of the flow information is sent to the first media side.
2. method according to claim 1, it is characterised in that
Further include：The flow information of the first media side granting is being received, and is not being included in the flow information any
During the unique mark of DSP, each DSP that the flow information is sent respectively to be connected with the service platform；According to this
The corresponding bid results of the flow information that each DSP is returned, determine target bid results therein；Notify the target
The corresponding DSP of bid results, and the corresponding ad content of the flow information for returning it into is sent to the first media side；
And/or,
Further include：Receive the first media side granting flow information, and included in the flow information with it is described
During the unique mark of at least two DSP of the first media side binding, the flow information is sent respectively to described at least two
Each DSP in DSP；According to the corresponding bid results of the flow information that each DSP is returned, determine therein
Target bid results；Notify in the corresponding DSP of the target bid results, and the corresponding advertisement of the flow information for returning it into
Appearance is sent to the first media side.
3. method according to claim 1, it is characterised in that
Order data and order material that each DSP at least one DSP of the reception sends, including：By the clothes
Order interface corresponding with DSP on business platform, receives the order data that each DSP at least one DSP sends；Pass through
Material interface corresponding with DSP on the service platform, receives the order element that each DSP at least one DSP sends
Material；
The target order material that the current DSP is sent is sent to the target medium side, and obtains the target matchmaker
The corresponding auditing result of the target order material that body side provides, including：By on the service platform with media side pair
The material interface answered, the target order material that the current DSP is sent is sent to the target medium side, and obtains the mesh
The corresponding auditing result of the target order material that mark media side provides；
Further include：By traffic interface corresponding with media side on the service platform, receive the first media side and provide
Flow information；
It is described that the flow information is sent to a DSP, and the flow information correspondence that a DSP is returned
Ad content be sent to the first media side, including：By traffic interface corresponding with DSP on the service platform,
The flow information is sent to a DSP, and receives the corresponding advertisement of the flow information that a DSP is returned
Content；And by traffic interface corresponding with media side on the service platform, the ad content is sent to described
First media side.
4. according to any described method in claims 1 to 3, it is characterised in that
Further include：Predefine it is corresponding with least one DSP, for service platform and each DSP it
Between the unified standard criterion that follows needed for transmission information, and determine respectively it is corresponding with each media side, for taking
The standard criterion followed needed for transmission information between business platform and the media side；
And/or,
Further include：The corresponding payment chain of the flow information based on Third-party payment platform is provided to a DSP
Connect；
And/or,
The order data includes：At least one advertising campaign, wherein, include at least one in each described advertising campaign
Individual movable order, and each described movable order has bound at least one advertising creative.
5. a kind of service platform, it is characterised in that including：
Party in request's platform DSP communication units, for receiving the order data that each DSP at least one DSP sends respectively
With order material；
Media side's communication unit, for being performed both by for each DSP：Wrapped according in the target order data that current DSP sends
The unique mark of the target medium side for including, the target order material that the current DSP is sent is sent to the target medium side,
And obtain the corresponding auditing result of the target order material that the target medium side provides；
Binding unit, for when determining that the auditing result passes through for examination ＆ verification, by the current DSP and the target medium
Fang Jinhang binds；
Flow information processing unit, for receiving the flow information of the first media side granting, and bag in the flow information
When including the unique mark of the DSP bound with the first media side, the flow information is sent to described first
DSP, and the corresponding ad content of the flow information that a DSP is returned is sent to the first media side.
6. service platform according to claim 5, it is characterised in that
The flow information processing unit, is additionally operable to receiving the flow information of the first media side granting, and flow letter
When not including the unique mark of any DSP in breath, the flow information is sent respectively to what is be connected with the service platform
Each DSP；According to the corresponding bid results of the flow information that each DSP is returned, determine that target therein is competing
Valency result；Notify that the corresponding DSP of the target bid results, and the corresponding ad content of the flow information for returning it into send
To the first media side；
And/or,
The flow information processing unit, is additionally operable to receiving the flow information of the first media side granting, and flow letter
When the unique mark of at least two DSP bound with the first media side is included in breath, the flow information is sent out respectively
Give each DSP at least two DSP；Corresponding bidded according to the flow information that each DSP is returned
As a result, target bid results therein are determined；Notify the corresponding DSP of the target bid results, and the stream for returning it into
The corresponding ad content of amount information is sent to the first media side.
7. service platform according to claim 5, it is characterised in that
The DSP communication units, specifically for by order interface corresponding with DSP on the service platform, receiving at least
The order data that each DSP in one DSP sends；By material interface corresponding with DSP on the service platform, connect
Receive the order material that each DSP at least one DSP sends；
Media side's communication unit, specifically for by material interface corresponding with media side on the service platform, inciting somebody to action
The target order material that the current DSP sends is sent to the target medium side, and obtains what the target medium side provided
The corresponding auditing result of the target order material；
The flow information processing unit, is additionally operable to, by traffic interface corresponding with media side on the service platform, connect
Receive the flow information of the first media side granting；Specifically for by traffic interface corresponding with DSP on the service platform, inciting somebody to action
The flow information is sent to a DSP, and receives in the corresponding advertisement of the flow information that a DSP is returned
Hold；And by traffic interface corresponding with media side on the service platform, the ad content is sent to described
One media side.
8. according to any described service platform in claim 5 to 7, it is characterised in that
Also include：Standard criterion determining unit, for predefine it is corresponding with least one DSP, for service platform and
The unified standard criterion followed needed for transmission information between each DSP, and determine and each media respectively
Side's standard criterion corresponding, for being followed needed for transmission information between service platform and the media side；
And/or,
The flow information processing unit, is additionally operable to provide the flow based on Third-party payment platform to a DSP
The corresponding payment link of information.
9. a kind of system of advertisement putting, it is characterised in that including：
Service platform, at least one party in request platform DSP and at least one media side as described in any in claim 5 to 8；
Each described DSP, is used to when the publicity orders that advertiser assigns are received, by the order in the publicity orders
Data and order material are sent to the service platform；When the flow information that the service platform is sent is received, to described
Flow information carries out decision-making, and when decision-making passes through, the corresponding ad content of the flow information is sent into the service flat
Platform；
Each described media side, is used to when the order material that the service platform is sent is received, to order element
Material is audited, and corresponding auditing result is sent into the service platform；Flow information is provided to the service platform；
When receiving the corresponding ad content of the flow information that the service platform sends, corresponding position is performed to the ad content
Reason.
10. the system of advertisement putting according to claim 9, it is characterised in that
Each described DSP, specifically for when the flow information that the service platform is sent is received, according to the flow
The unique mark of the targeted advertisements master corresponding with the DSP that information includes, determines that the targeted advertisements master is committed in advance
The decision criteria of the DSP；The decision criteria according to determining carries out decision-making to the flow information, and passes through in decision-making
When, the ad content that the targeted advertisements master is committed to the DSP in advance is sent to the service platform；
And/or,
Each described DSP, is additionally operable in the corresponding modification information of the publicity orders that receive advertisement primary input, will
The modification information is sent to the service platform, so that it modifies according to the modification information to the publicity orders；
In the corresponding inquiry request of the publicity orders that receive advertisement primary input, the inquiry request is sent to the service
Platform, and receive the corresponding current processing status of the publicity orders of its return.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710122855.5A CN106875229A (en) | 2017-03-03 | 2017-03-03 | A kind of method of advertisement putting, apparatus and system |
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| CN201710122855.5A CN106875229A (en) | 2017-03-03 | 2017-03-03 | A kind of method of advertisement putting, apparatus and system |
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| CN201710122855.5A Pending CN106875229A (en) | 2017-03-03 | 2017-03-03 | A kind of method of advertisement putting, apparatus and system |
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| CN108694607A (en) * | 2018-05-11 | 2018-10-23 | 广州至真信息科技有限公司 | A kind of Advertising Management System and the method for advertising management |
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| CN111127086A (en) * | 2019-12-16 | 2020-05-08 | 加和（北京）信息科技有限公司 | Advertisement putting method and device, storage medium and electronic device |
| CN111311310A (en) * | 2020-01-20 | 2020-06-19 | 加和（北京）信息科技有限公司 | Advertisement order pushing method and device, storage medium and electronic device |
| CN111835850B (en) * | 2020-07-13 | 2021-01-26 | 四川虹魔方网络科技有限公司 | ADX advertisement platform |
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