CN106850405A - The management method and system of a kind of social platform - Google Patents

Abstract

The invention discloses a management method and system of a social platform. The method includes: adding fan tags to fans; publishing information content to fan groups with fan tags selected by operators; Behavior chain data of information content. The present invention publishes information content to fan groups with fan tags selected by the operator by adding fan tags to fans, and releases information content to fans with selected fan tags in a targeted manner, and analyzes the behavior chain data of fans Making statistics and feeding back the statistical data to the operator has realized the efficient and accurate management of the fan group by the operator, enabling the operator to make corrections and references for the behavior conversion rate of information content release, and improve operational efficiency.

Description

Management method and system for a social platform

technical field

The present invention relates to the technical field of social platforms, in particular to a management method and system for social platforms.

Background technique

At present, operators of social groups (such as WeChat public accounts, Weibo, tribal groups, etc.) can only edit and manage the published information content on social platform tools, and publish the edited information content to followers. For the fan group of the social group, each fan sees the same posting content, there is no specificity between the content and the fans, and which/category fans click, browse, The behavior chain data of fans such as interaction, collection or reposting cannot be individually and selectively tracked and counted, and there is a lack of management of the published object-fans. With the total number of browsing statistics, the operator of the social group has no way to modify the content, resulting in low operational efficiency.

How to release information content to fans who follow social groups in a targeted manner based on social platforms, so as to realize efficient and accurate management of fan groups by operators and improve operational efficiency is an urgent problem to be solved.

Contents of the invention

The present invention provides a management method and system of a social platform. By releasing information content to fans in a targeted manner according to their fan labels, operators can efficiently and accurately manage fan groups and improve operational efficiency.

For reaching this purpose, the present invention adopts following technical scheme:

On the one hand, a management method of a social platform is provided, and the management method includes:

Add fan tags to fans;

Publish information content to fan groups with fan tags selected by the operator;

Obtain the behavior chain data of the fans on the published information content.

Wherein, after acquiring fans' behavior chain data on the published information content, it also includes:

Statistical analysis is performed on the acquired behavior chain data, and the content of the statistical analysis is fed back to the operator.

Wherein, the fan group with the fan tag selected by the operator is: a group composed of all fans corresponding to the fan tag selected by the operator; the selected fan tag is a fan tag, multiple A fan tag or a combination of multiple fan tags.

Wherein, the release of information content to the fan group with the fan tag selected by the operator includes:

If the operator selects a fan tag, publish the information content to fans with the fan tag;

If the operator selects multiple fan tags, release the information content to fans with one of the multiple fan tags;

If the operator selects a combination of fan tags, then publish the information content to fans who have the plurality of fan tags at the same time.

Wherein, the behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the user name, click time, stay time, and/or geographic location of fans.

Among them, before acquiring fans' behavior chain data on the published information content, it also includes:

Obtain the relationship between one or more information contents selected by the operator and one or more fan groups with fan tags;

The obtaining the behavior chain data of fans on the information content includes: obtaining the behavior chain data of the fan group of the one or more fan labels on the one or more information contents.

In the second aspect, a social platform management system is provided, and the management system includes:

Tag management module, used to add fan tags to fans;

An information release module, used to release information content to fan groups with fan tags selected by the operator;

The fan behavior acquisition module is used to acquire the behavior chain data of the fans on the published information content.

Among them, also include:

The statistical analysis module is used to perform statistical analysis on the acquired behavior chain data, and feed back the content of the statistical analysis to the operator.

Wherein, the fan group with the fan tag selected by the operator is: a group composed of all fans corresponding to the fan tag selected by the operator; the selected fan tag is one fan tag, multiple fan tags or a combination of fan tags;

The behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the fan's user name, click time, stay time, and/or geographic location.

Wherein, the fan behavior acquisition module is specifically used for:

Obtain the association relationship between one or more information content selected by the operator and fans of one or more fan tags;

Obtain behavior chain data of fans of the one or more fan tags on the one or more information contents.

Compared with the prior art, the beneficial effect of the present invention is: the present invention releases information content to the fan group with the fan tag selected by the operator by adding the fan tag to the fan, and targetedly distributes the information to the fan with the selected fan tag. The fans of the tag publish information content, and make statistics on the behavior chain data of fans, and feed back the statistical data to the operator, which realizes the efficient and accurate management of the fan group by the operator, and enables the operator to control the behavior conversion rate of information content release. The revised reference has improved operational efficiency and formed accurate, flexible, efficient, and effective transmission of information content and dynamic behavioral feedback.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following will briefly introduce the accompanying drawings that need to be used in the description of the embodiments of the present invention. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention , for those skilled in the art, other drawings can also be obtained according to the content of the embodiment of the present invention and these drawings without any creative effort.

Fig. 1 is a method flowchart of a first embodiment of a method for managing a social platform provided by the present invention.

Fig. 2 is a method flowchart of a second embodiment of a method for managing a social platform provided by the present invention.

Fig. 3 is a structural block diagram of a first embodiment of a social platform management system provided by the present invention.

Fig. 4 is a structural block diagram of a second embodiment of a social platform management system provided by the present invention.

detailed description

In order to make the technical problems solved by the present invention, the technical solutions adopted and the technical effects achieved clearer, the technical solutions of the embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only the technical solutions of the present invention. Some, but not all, embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative efforts fall within the protection scope of the present invention.

Please refer to FIG. 1 , which is a method flow chart of the first embodiment of a method for managing a social platform provided in the specific embodiments of the present invention. Wherein, the statistical method is applicable to the social platform server, and the execution subject of this embodiment is the social platform server, as shown in the figure, the method includes:

Step S101: Add fan tags to fans.

Operators need to publish information content, but each fan has different preferences and needs. Publishing the same information content to all fans will result in low reading and dissemination, and fans’ attention and stickiness will also be reduced. Even if fans With group tags, it is also impossible to do multiple fan tags and fan tag management for the same fan. In this embodiment, the operator can use the tools on the social platform, such as WeChat official account, Weibo, etc., to add fan tags to fans, and by selecting fan tags, fans with the selected fan tags form a group. Post informational content to that group.

Step S102: Publish information content to the fan group with the fan tag selected by the operator.

The social platform server obtains the fan tags selected by the operator, and obtains the information content edited by the operator to be released. It can first obtain the fan tag selected by the operator, and then obtain the information content edited by the operator to be released; First obtain the information content edited by the operator that needs to be published, and then obtain the fan label selected by the operator, which also corresponds to the fact that the operator can first select the fan label on the tools of the social platform - the object to be published, and then edit and publish The content of the information; it is also possible to edit the content of the published information first, and then select the fan label - the object of the release, so as to improve the user experience of the operator.

Information content can be one or any combination of articles, games, commodity information, voting information, music, or video, etc.

After the social platform server obtains the fan label selected by the operator on the tools of the social platform and the information content to be published, it releases the information content to the fans with the fan label, which may be directly to the fans selected by the operator. The fan group of the tag pushes the information content, or publish the information content on the tools of the social platform, but only the fans with the fan tag selected by the operator can view the information content.

Step S103: Obtain the behavior chain data of the fans on the published information content.

As a preferred embodiment, the behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the user name, click time, stay time, and/or geographic location of fans . The social platform server obtains the behavior chain data of fans on the released information content, and can know which fans clicked on the published information content, which fans browsed the released information content, which fans participated in the interaction of the released information content, and which fans Fans bookmarked the published information, which fans reposted and shared the published information, which fans ignored the published information, and the corresponding fans' user name, click time, stay time, and/or geographic location, etc. queryable data.

As a preferred embodiment, after step S103, it also includes:

Step S104: Statistically analyze the acquired behavior chain data, and feed back the statistically analyzed content to the operator.

The statistical content is fed back to the operator, so that the operator can modify the published information content according to the statistical results, and can also re-edit the fans' fan labels according to the statistical results, so as to achieve more accurate fan management and improve the operator's operating efficiency.

It should be noted that the operator can register an account on a social platform tool (such as WeChat official account platform, Weibo, Facebook, etc.), which corresponds to a self-management space, and can be bound to one or more social groups. Fans in the group obtain user avatars and user accounts through the authorization of the social platform server to form the operator's fan database. Operators use social platform tools to interact with social platform servers, send requests, or receive data, etc.; fans and operators use social platform tools to transmit information through social platform servers. Each fan in the fan database can be added, deleted, or modified by the operator. The tag content is customized by the operator. The added fan tag generates a tag database exclusive to the operator. The tag database It can be filtered, sorted, selected, added, deleted, or modified by the operator.

To sum up, the management method of a social platform provided by the present invention realizes the operation by obtaining the fan tags selected by the operator, and releasing information content to the fan groups with the fan tags selected by the operator in a targeted manner. The efficient and precise management of fan groups improves operational efficiency.

Please refer to FIG. 2 , which is a method flow chart of a second embodiment of a social platform management method provided in the specific embodiments of the present invention. As shown in the figure, the method includes:

Step S201: Add fan tags to fans.

In this embodiment, the operator can use the tools on the social platform, such as WeChat official account, Weibo, etc., to add fan tags to fans. By selecting fan tags, fans with the selected fan tags form a group, and send The group publishes informational content. Operators can add fans' fan tags on social platform tools, and can also delete or modify fans' fan tags. The social platform server then obtains the operator's management information on fans' fan tags, including adding, deleting or modifying fans' fan tags.

Step S202: Publish information to the fan group with the fan tag selected by the operator.

The social platform server obtains the fan tags selected by the operator, and obtains the information content edited by the operator to be released. It can first obtain the fan tag selected by the operator, and then obtain the information content edited by the operator to be released; First obtain the information content edited by the operator that needs to be published, and then obtain the fan label selected by the operator, which also corresponds to the fact that the operator can first select the fan label on the tools of the social platform - the object to be published, and then edit and publish The content of the information; it is also possible to edit the content of the published information first, and then select the fan label - the object of the release, so as to improve the user experience of the operator.

Information content can be one or any combination of articles, games, commodity information, voting information, music, or video, etc.

As a preferred embodiment, the fan group with the fan tag selected by the operator is: a group composed of all fans corresponding to the fan tag selected by the operator; the selected fan tag is a fan tag , multiple fan tags, or a combination of multiple fan tags. For example, if the operator selects only one fan label - "beauty", the fans selected by the operator are all fans with the fan label of "beauty"; if the operator selects multiple fan labels - "beauty" makeup”, “professional woman” and “night owl”, the fans selected by the operator are all fans with the fan tags of “beauty makeup”, “professional woman” or “night owl”; if the operator selects a combination of fan tags ——"Beauty Makeup" + "Professional Women" + "Night Owls", the fans selected by the operator are all fans with the fan labels of "Beauty Makeup", "Professional Women" and "Night Owls". The operator selects multiple fan tags, which can also be "beauty makeup", "night owl" + "professional women", and the fans selected by the operator are all fans with the "beauty makeup" fan tag and all fans with the "night owl" and fans of the "Professional Women" fan tag. Operators select fan tags according to their actual needs, which can be single, multiple, or combined, etc. Groups are divided through fan tags, which is flexible, rather than fixed groups, so that the released information content is closely related to fans. There is better pertinence between the time, improving the user experience of fans, and improving the operating efficiency of operators.

After the social platform server obtains the fan label selected by the operator on the tools of the social platform and the information content to be published, it releases the information content to the fans with the fan label, which may be directly to the fans selected by the operator. The fan group of the tag pushes the information content, or publish the information content on the tools of the social platform, but only the fans with the fan tag selected by the operator can view the information content.

As a preferred embodiment, the distributing information content to fan groups with fan tags selected by the operator includes:

If the operator selects a fan tag, publish the information content to fans with the fan tag;

If the operator selects multiple fan tags, release the information content to fans with one of the multiple fan tags;

If the operator selects a combination of fan tags, then publish the information content to fans who have the plurality of fan tags at the same time.

For example, if the operator selects multiple fan tags - "beauty makeup", "professional women" and "night owl", the fans selected by the operator are all fans with "beauty makeup", "professional women" or "night owl" Fans with the tag “Beauty Makeup”, “Professional Women”, or “Night Owl” fans will publish the information and content to all fans with the fan tags of “beauty makeup”, “professional women”, or “night owl”, and so on, so I won’t go into details here.

Step S203: Obtain the association relationship between one or more information contents selected by the operator and one or more fan tag fan groups.

The social platform server provided in this embodiment, after the social platform server releases the information content to the fans with the fan label according to the requirements of the operator, the operator can select one or more information contents on the tools of the social platform Affiliation with followers of one or more fan tags.

As a preferred embodiment, content tags are added to the published information content, the published content is selected through the content tags, and the published objects are selected through the fan tags.

Step S204: Acquiring the behavior chain data of the one or more fan tagged fan groups on the one or more information contents.

Behavior chain data, including: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the user name, click time, stay time, and/or geographic location of fans. The social platform server obtains the behavior chain data of fans and one or more associated information contents, including behaviors such as clicking, browsing, interacting, collecting and reposting, and obtains the user name, click time, stay time, and/or geographic location of fans and other queryable behavior chain data.

Step S205: Statistically analyze the acquired behavior chain data, and feed back the statistically analyzed content to the operator.

Statistics of the behavior chain data, such as which fans clicked on the published information content, which fans browsed the published information content, which fans participated in the interaction of the published information content, which fans collected the published information content, and which fans reposted it The content of the information to be released is shared, which fans have ignored the content of the information to be released, and the user name, click time, stay time, and/or geographic location of the corresponding fans can be queried. The social platform feeds back the statistical content to the operator, so that the operator can modify the published information content according to the statistical results, and can also re-edit the fan label of the fans according to the statistical results, so as to achieve more accurate fan management and improve the operation of the operator. efficiency.

For example, if an operator wants to publish sales introduction information for a lipstick, the operator only needs to select the fan tag "Beauty Makeup" to publish the sales introduction information to fans with the fan tag "Beauty Makeup". Fans who are not interested in introducing sales information will not see this introduction sales information. If you post this introduction sales information to fans with the "Beauty Makeup" fan tag, fans will ignore, click, browse, browse, interact, favorite or Reprint the sales information, the social platform server will count the behavior chain data of the fans on this introduction sales information, and feed back the statistical content to the operator, and the operator can improve the published content according to the statistical content, or Fans carry out tag management. For example, if a fan ignores the content about beauty makeup many times, it means that the fan is not interested in the content about beauty makeup. The operator can edit the fan tag of the fan, and put the "beauty makeup ” to delete the fan tags.

It should be noted that operators can register an account on social platform tools (such as WeChat official account platform, Weibo, Facebook, etc.), corresponding to a self-management space, and can bind one or more social groups, each Fans in the social group obtain user avatars and user accounts through the authorization of the social platform server to form the operator's fan database. Operators use social platform tools to interact with social platform servers, send requests, or receive data, etc.; fans and operators use social platform tools to transmit information through social platform servers. Each fan in the fan database can be added, deleted, or modified by the operator. The tag content is customized by the operator. The added fan tag generates a tag database exclusive to the operator. The tag database It can be filtered, sorted, selected, added, deleted, or modified by the operator.

The management method of a social platform provided by the present invention releases information content to fans with the fan tag selected by the operator in a targeted manner by acquiring the fan tag selected by the operator and the information content to be released, and the behavior chain of the fan The data is counted, and the statistical data is fed back to the operator, which realizes the efficient and accurate management of the fan group by the operator, and enables the operator to make reference to the conversion rate of the behavior of information content release, improves the operation efficiency, and forms an accurate, Flexible, efficient, and effective delivery of information content and behavioral feedback.

The following is an embodiment of a management system of a social platform provided in the specific embodiments of the present invention. The embodiment of the system is realized based on the embodiment of the management method of the above-mentioned social platform, and the description is not exhausted in the management system of the social platform. Please refer to the aforementioned embodiment of the management method of the social platform.

Please refer to FIG. 3 , which is a structural block diagram of a first embodiment of a social platform management system provided in the specific implementation manner of the present invention. This embodiment is implemented on the basis of the first embodiment of the management method of the aforementioned social platform. For the detailed content in this embodiment, please refer to the first embodiment of the management method of the aforementioned social platform. As shown in the figure, the system includes:

Tag management module 31, used to add fan tags to fans;

The information distribution module 32 is configured to distribute information content to fan groups with fan tags selected by the operator.

The information release module 32 obtains the fan tag selected by the operator, obtains the information content edited by the operator to be released, and then releases the information content to the fan group with the fan tag selected by the operator. It is possible to obtain the fan tags selected by the operator first, and then obtain the information content edited by the operator to be published; Correspondingly, the operator can first select the fan tag on the tools of the social platform - the object to be released, and then edit the content of the information released; it can also edit the content of the information released first, and then select the fan tag - the object to be released , to improve the operator's user experience.

Information content can be one or any combination of articles, games, commodity information, voting information, music, or video, etc.

The fan behavior acquisition module 33 is used to acquire the behavior chain data of fans on the published information content. The behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the fan's user name, click time, stay time, and/or geographic location.

As a preferred implementation, the management system also includes:

The statistical analysis module 34 is configured to perform statistical analysis on the acquired behavior chain data, and feed back the statistically analyzed content to the operator.

The management system of a social platform provided by the present invention obtains the fan tags selected by the operator, and releases information content to the fan groups with the fan tags selected by the operator in a targeted manner, so as to realize the efficient operation of the operator to the fan group. Accurate management improves operational efficiency.

Please refer to FIG. 4 , which is a structural block diagram of a second embodiment of a social platform management system provided in the specific embodiments of the present invention. This embodiment is implemented on the basis of the aforementioned second embodiment of the social platform management method, and for detailed content in this embodiment, please refer to the aforementioned second embodiment of the social platform management method. As shown in the figure, the system includes:

The tag management module 41 is configured to add fan tags to fans.

The tag management module 41 is also used for managing the deletion or modification of fan tags of fans.

The information distribution module 42 is configured to distribute information content to fan groups with fan labels selected by the operator.

The information release module 42 obtains the fan tag selected by the operator, and obtains the information content edited by the operator to be released, and then releases the information content to the fan group with the fan tag selected by the operator.

As a preferred embodiment, the fan group with the fan tag selected by the operator is: a group composed of all fans corresponding to the fan tag selected by the operator; the selected fan tag is a A fan tag, multiple fan tags, or a combination of multiple fan tags.

The fan behavior acquisition module 43 is used to acquire the behavior chain data of fans on the published information content.

The behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the fan's user name, click time, stay time, and/or geographic location.

As a preferred embodiment, the fan behavior acquisition module 43 is specifically used for:

Obtain the association relationship between one or more information content selected by the operator and fans of one or more fan tags;

Obtain behavior chain data of fans of the one or more fan tags on the one or more information contents.

The statistical analysis module 44 is configured to perform statistical analysis on the acquired behavior chain data, and feed back the statistically analyzed content to the operator.

It should be noted that operators can register an account on social platform tools (such as WeChat official account platform, Weibo, Facebook, etc.), corresponding to a self-management space, and can bind one or more social groups, each Fans in the social group obtain user avatars and user accounts through the authorization of the social platform server to form the operator's fan database. Operators use social platform tools to interact with social platform servers, send requests, or receive data, etc.; fans and operators use social platform tools to transmit information through social platform servers. The tag management module 41 can manage the fan tags of each fan in the fan database by adding, deleting, or modifying them. The tag content is customized by the operator, and the added fan tags generate a tag database exclusive to the operator. , the label database can be screened, sorted, selected, added, deleted, or modified by the operator through the label management module 41.

The management system of a social platform provided by the present invention releases information content to fans with the fan tag selected by the operator in a targeted manner by acquiring the fan tag selected by the operator and the information content to be released, and the behavior chain of the fan The data is counted, and the statistical data is fed back to the operator, which realizes the efficient and accurate management of the fan group by the operator, and enables the operator to make reference to the conversion rate of the behavior of information content release, improves the operation efficiency, and forms an accurate, Flexible, efficient, and effective delivery of information content and behavioral feedback.

The embodiment of the present invention also provides a social platform management system, which is characterized by comprising: a processor, wherein the processor is configured to execute the following program modules stored in the memory:

Tag management module, used to add fan tags to fans;

An information release module, used to release information content to fan groups with fan tags selected by the operator;

The fan behavior acquisition module is used to acquire the behavior chain data of the fans on the published information content.

When executed by the processor, some or all steps of any application management method described in the above method embodiments are also included.

It should be noted that for the foregoing method embodiments, for the sake of simple description, they are expressed as a series of action combinations, but those skilled in the art should know that the present invention is not limited by the described action sequence. Because of the present invention, certain steps may be performed in other orders or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification belong to preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.

In the foregoing embodiments, the descriptions of each embodiment have their own emphases, and for parts not described in detail in a certain embodiment, reference may be made to relevant descriptions of other embodiments.

In the several embodiments provided in this application, it should be understood that the disclosed device can be implemented in other ways. For example, the device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components can be combined or can be Integrate into another system, or some features may be ignored, or not implemented.

The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place, or may be distributed to multiple network units. Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, each unit may exist separately physically, or two or more units may be integrated into one unit. The above-mentioned integrated units can be implemented in the form of hardware or in the form of software functional units.

If the integrated unit is realized in the form of a software function unit and sold or used as an independent product, it can be stored in a processor, that is, in a computer-readable storage medium. Based on this understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium , including several instructions to make a computer device (which may be a personal computer, a server, or a network device, etc.) execute all or part of the steps of the methods described in various embodiments of the present invention. The aforementioned storage medium includes: various media capable of storing program codes such as U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or optical disk.

The above describes the technical principles of the present invention in conjunction with specific embodiments. These descriptions are only for explaining the principles of the present invention, and cannot be construed as limiting the protection scope of the present invention in any way. What is shown in the drawings is only one of the implementations of the present invention, and the actual structure is not limited thereto. Based on the explanations herein, those skilled in the art can think of other specific implementation modes of the present invention without creative efforts, and these modes will all fall within the protection scope of the present invention.

Claims (10)

1. A management method of a social platform, comprising: Add fan tags to fans; Publish information content to fan groups with fan tags selected by the operator; Obtain the behavior chain data of the fans on the published information content. 2. The management method of a kind of social platform as claimed in claim 1, it is characterized in that, after said acquisition of fan's behavior chain data on the information content of the release, it also includes: Statistical analysis is performed on the acquired behavior chain data, and the content of the statistical analysis is fed back to the operator. 3. The management method of a kind of social platform as claimed in claim 1, it is characterized in that, the fan group with the fan tag selected by the operator is: have all fans corresponding to the fan tag selected by the operator The group formed; the selected fan tag is one fan tag, multiple fan tags or a combination of multiple fan tags. 4. The management method of a kind of social platform as claimed in claim 3, it is characterized in that, the release of information content to the fan group with the fan tag selected by the operator comprises: If the operator selects a fan tag, publish the information content to fans with the fan tag; If the operator selects multiple fan tags, release the information content to fans with one of the multiple fan tags; If the operator selects a combination of fan tags, then publish the information content to fans who have the plurality of fan tags at the same time. 5. The management method of a social platform according to claim 1, wherein the behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, and Followers' username, click time, dwell time, and/or geographic location. 6. The management method of a kind of social platform as claimed in claim 3, it is characterized in that, before said obtaining fans' behavior chain data on said published information content, it also includes: Obtain the relationship between one or more information contents selected by the operator and one or more fan groups with fan tags; The obtaining the behavior chain data of fans on the information content includes: obtaining the behavior chain data of the fan group of the one or more fan labels on the one or more information contents. 7. A management system of a social platform, characterized in that it comprises: Tag management module, used to add fan tags to fans; An information release module, used to release information content to fan groups with fan tags selected by the operator; The fan behavior acquisition module is used to acquire the behavior chain data of the fans on the published information content. 8. The management system of a kind of social platform as claimed in claim 7, is characterized in that, also comprises: The statistical analysis module is used to perform statistical analysis on the acquired behavior chain data, and feed back the content of the statistical analysis to the operator. 9. The management system of a kind of social platform as claimed in claim 7, is characterized in that: The fan group with the fan tag selected by the operator is: a group composed of all fans corresponding to the fan tag selected by the operator; the selected fan tag is a fan tag, a plurality of fan tags or a combination of multiple fan tags; The behavior chain data includes: behaviors of clicking, browsing, interacting, collecting and reposting the published information content, as well as the fan's user name, click time, stay time, and/or geographic location. 10. The management system of a kind of social platform as claimed in claim 9, is characterized in that, described fan behavior acquisition module is specifically used for: Obtain the association relationship between one or more information content selected by the operator and fans of one or more fan tags; Obtain behavior chain data of fans of the one or more fan tags on the one or more information contents.