CN106815756A - A kind of exchange method of Virtual shop, subscriber terminal equipment and server - Google Patents

Abstract

The invention discloses an interaction method, a user terminal and a server of a virtual shopping mall. The method includes: a user terminal device sends a shopping request to a server; the user terminal device receives a mall scene layout diagram fed back by the server, wherein, The mall scene layout diagram includes the floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the animation configuration parameters of the identification objects; The location information and current orientation in the layout diagram; the user terminal device determines and displays the target scene diagram corresponding to the current orientation based on the location information, the current orientation and the mall scene layout; the user After acquiring the user's interactive operation, the terminal device performs information interaction based on the target scene graph.

Description

An interactive method, user terminal equipment and server of a virtual shopping mall

technical field

The invention relates to the field of electronic technology, in particular to an interaction method, user terminal equipment and a server of a virtual shopping mall.

Background technique

With the continuous development of science and technology, electronic technology has also developed rapidly. Many electronic devices, such as smart phones and computers, have become the necessities of people's daily life. People can obtain anything they need through the Internet to provide life convenience.

In the prior art, when the user is shopping online, he only needs to open the application software, and then select or purchase the product through detailed information such as pictures and parameters of the product displayed in the application software.

However, the shopping methods in the prior art only show some two-dimensional pictures and text descriptions to the user, and the expression method is limited, so it cannot give the user a real shopping experience. It can be seen that the shopping method in the prior art has some unintuitive ways of expression. technical problem.

Contents of the invention

The embodiment of the present application provides an interactive method, user terminal equipment, and server of a virtual shopping mall, which are used to solve the technical problem that the shopping method in the prior art is not intuitive, so as to increase the intuitiveness of the shopping method and improve the user experience. technical effect.

The first aspect of the embodiment of the present application provides an interaction method for a virtual mall, including:

The user terminal device sends a shopping request to the server;

The user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the identification object Animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations;

The user terminal device acquires the position information and current orientation of the identified object in the mall scene layout diagram;

The user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the position information, the current orientation, and the scene layout diagram of the mall;

After acquiring the user's interaction operation, the user terminal device performs information interaction based on the target scene graph.

Optionally, the user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the scene layout diagram of the mall, including:

The user terminal equipment acquires floor information corresponding to the location information;

The user terminal equipment acquires target floor configuration parameters corresponding to the floor information;

The user terminal device determines a target scene map matching the position information and the current orientation based on the target floor configuration parameters and the shelf configuration parameters.

Optionally, when the target scene graph includes at least one planogram, the user terminal device performs information interaction based on the target scene graph after acquiring user interaction operations, including:

The user terminal device receives the viewing operation performed by the user on the target goods in the at least one planogram;

The user terminal device sends a viewing request to the server;

The user terminal device receives the cargo data information fed back by the server, wherein the cargo data information includes an introduction map and related parameter information of the target cargo;

The user terminal device displays the cargo data information.

Optionally, after the user terminal device displays the cargo data information, the method further includes:

The user terminal device generates and displays an operation menu corresponding to the target item, wherein the operation menu includes collection operation and purchase operation.

Optionally, after the user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout diagram, the method further includes:

The user terminal equipment receives the switching operation of the switching target scene graph performed by the user;

The user terminal equipment determines a moving direction corresponding to the switching operation;

The user terminal device determines a new scene map matching the moving direction based on the target floor configuration parameters and the shelf configuration parameters;

The user terminal device displays the new scene graph.

Optionally, after the user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout diagram, the method further includes:

The user terminal equipment receives the floor switching operation performed by the user from the current floor to the target floor;

The user terminal equipment determines the positional relationship between the target floor and the current floor;

The user terminal device acquires a floor switching animation matching the positional relationship and another floor configuration parameter of the target floor from the mall scene layout diagram;

After the user terminal device displays the floor switching animation, it determines another scene graph matching the identification object based on the other floor configuration parameters;

The user terminal device displays the other scene graph.

The second aspect of the embodiment of the present application provides an interaction method for a virtual mall, including:

The server receives the shopping request sent by the user terminal device;

The server sends a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram.

Optionally, after sending the mall scene layout diagram to the user terminal device, the method further includes:

The server receives a view request sent by the user terminal device for obtaining cargo data information;

The server sends the cargo data information to the user terminal device based on the viewing request, so that the user terminal device displays the cargo data information after receiving the cargo data information, wherein the The cargo data information includes an introduction map of the target cargo and related parameter information.

The third aspect of the embodiment of the present application provides a user terminal device, including:

The sending unit is used to send a shopping request to the server;

The receiving unit is configured to receive the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes floor configuration parameters of the mall, shelf configuration parameters of each shelf in the mall, and identification objects Animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations;

A processing unit, configured to acquire the position information and current orientation of the identified object in the mall scene layout; determine and display the current orientation based on the position information, the current orientation, and the mall scene layout Towards the corresponding target scene graph; after obtaining the user's interactive operation, perform information interaction based on the target scene graph.

The fourth aspect of the embodiment of the present application provides a server, including:

A receiving module, configured to receive a shopping request sent by a user terminal device;

A sending module, configured to send a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram.

The above one or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:

1. Due to the technical solution in the embodiment of this application, the user terminal device is used to send a shopping request to the server; the user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the The floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the animation configuration parameters of the identification object, the identification object is an object that can respond in the scene layout diagram of the mall based on the user's operation; The user terminal device acquires the position information and current orientation of the identified object in the mall scene layout diagram; the user terminal device determines and displays the location information based on the position information, the current orientation and the mall scene layout diagram The target scene graph corresponding to the current orientation; the technical means for the user terminal device to perform information interaction based on the target scene graph after acquiring the user's interactive operation, so that when the user is shopping online, the user can access the The real shopping mall layout map is obtained on the display screen, and information interaction can be performed based on the obtained shopping mall layout map, just like entering a real shopping mall, providing users with an intuitive shopping experience, effectively solving the problem of existing shopping methods in the prior art The technical problem that the method is not intuitive has realized the technical effect of increasing the intuitiveness of the shopping method and improving the user experience.

2. Due to the technical solution in the embodiment of the present application, the user terminal device is used to receive the viewing operation performed by the user on the target goods in the at least one planogram; the user terminal device sends a viewing request to the server ; The user terminal device receives the cargo data information fed back by the server, wherein the cargo data information includes an introduction map of the target cargo and related parameter information; the user terminal device displays the cargo data information and the The user terminal device generates and displays an operation menu corresponding to the first item, wherein the operation menu includes the technical means of collection operation and purchase operation, so that when the user checks a certain item, the display screen will directly display The introduction map of the goods enables users to obtain more realistic visual effects; at the same time, users can also perform interactive operations such as purchasing and collecting goods, so as to provide users with a better shopping experience.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application or in the prior art, the accompanying drawings that need to be used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings in the following description are only for the present invention. some examples.

FIG. 1 is a flow chart of a method for interacting with a virtual mall provided in Embodiment 1 of the present application;

Figure 2 is a schematic diagram of all merchants and shelves in Embodiment 1 of the present application divided into 6 areas centered on simulated characters;

FIG. 3 is a schematic diagram of display content switched between different angles in Embodiment 1 of the present application;

FIG. 4 is a flow chart of an interaction method for a virtual shopping mall provided in Embodiment 2 of the present application;

FIG. 5 is a structural block diagram of a user terminal device provided in Embodiment 3 of the present application;

FIG. 6 is a structural block diagram of a server provided in Embodiment 4 of the present application.

detailed description

The embodiment of the present application provides a goods display method, a user terminal device and a server, which are used to solve the technical problem that the shopping method in the prior art has an unintuitive way of expression, realize the technical effect of increasing the intuitiveness of the shopping method and improving the user experience .

The technical solution in the embodiment of the present application is to solve the above-mentioned technical problems, and the general idea is as follows:

An interactive method for a virtual shopping mall, comprising:

The user terminal device sends a shopping request to the server;

The user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the identification object Animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations;

The user terminal device acquires the position information and current orientation of the identified object in the mall scene layout diagram;

The user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the position information, the current orientation, and the scene layout diagram of the mall;

After acquiring the user's interaction operation, the user terminal device performs information interaction based on the target scene graph.

In the above technical solution, the user terminal device is used to send a shopping request to the server; the user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the floor configuration parameters of the mall, The shelf configuration parameters of each shelf in the mall and the animation configuration parameters of the identification object, the identification object is an object that can respond in the scene layout diagram of the mall based on the user's operation; the user terminal device obtains the The location information and current orientation of the identification object in the scene layout diagram of the mall; the user terminal device determines and displays the location corresponding to the current orientation based on the location information, the current orientation, and the layout diagram of the mall scene The target scene graph; after the user terminal device obtains the user's interactive operation, it is a technical means for information interaction based on the target scene graph. In this way, when the user is shopping online, the user can obtain real information from the display screen. Mall layout map, and can perform information interaction based on the acquired mall layout map, just like entering a real mall, providing users with an intuitive shopping experience, effectively solving the technical problem that the shopping method in the prior art has an unintuitive way of expression , realizing the technical effect of increasing the intuition of the shopping method and improving the user experience.

In order to better understand the above technical solution, the technical solution of the present invention will be described in detail below through the accompanying drawings and specific examples. It should be understood that the embodiments of the application and the specific features in the examples are detailed descriptions of the technical solution of the present invention, and It is not a limitation to the technical solutions of the present invention, and the embodiments of the present application and the technical features in the embodiments may be combined without conflict.

Embodiment one

Please refer to FIG. 1 , which is a flow chart of an interaction method for a virtual shopping mall provided in Embodiment 1 of the present application, including:

S101: the user terminal device sends a shopping request to the server;

S102: The user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes floor configuration parameters of the mall, shelf configuration parameters and identification of each shelf in the mall The animation configuration parameters of the object, the identified object is an object that can respond in the mall scene layout diagram based on the user's operation;

S103: The user terminal device acquires the position information and current orientation of the identified object in the layout map of the mall scene;

S104: The user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout;

S105: After acquiring the user's interaction operation, the user terminal device performs information interaction based on the target scene graph.

In the specific implementation process, the user terminal device may specifically be an electronic device such as a user mobile phone, a notebook computer, etc., and the server stores parameter information of each mall, such as floor information of the mall, shelf information of each merchant in the mall, The location of each merchant in the mall, the layout of the mall, animation configuration and other information, each mall can contain multiple shopping malls, or only one shopping mall, so I won’t give examples here.

In the embodiment of the present application, the layout diagram may be a two-dimensional layout diagram, so that the data volume of the layout diagram is small, and the space required for storage is reduced, or the layout diagram may also be a three-dimensional layout diagram, which provides users with It feels more realistic. Correspondingly, the user can directly interact on the two-dimensional layout diagram or the three-dimensional layout.

For the display, there is only one physical screen. At a certain moment, only one screen of content can be displayed, but in fact, in the real mall, there are multiple layers and multi-faceted spaces, which cannot be displayed on one screen. Single-layer and single-sided, the system combines these single-layer and single-sided in an orderly manner, and can display all the real shopping malls on the screen in an all-round way.

In the embodiment of the present application, the method in the embodiment of the present application will be described in detail by taking the user terminal device as a mobile phone and the mall scene layout as a three-dimensional map as an example.

When using the method in the embodiment of the present application to browse goods in the mall, step S101 is first performed, that is, the user terminal device sends a shopping request to the server.

In Embodiment 1 of the present application, step S101 may be implemented in such a way that the user terminal device acquires a user's click operation on the mall, and sends the click operation to the server. Of course, other operations are also possible, such as the operation of shopping through voice input, which can be set by those skilled in the art according to actual usage requirements, which is not limited in this embodiment of the application.

In the specific implementation process, taking the shopping request as the user's click operation as an example, when the user clicks on the mall 1 through the mobile phone application, the mobile phone application will send shopping request information to the server;

After step S101 is executed, the method in the embodiment of the present application executes step S102, that is, the user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the mall The floor configuration parameters, the shelf configuration parameters of each shelf in the mall, and the animation configuration parameters of the identification object, the identification object is an object that can respond based on the user's operation in the scene layout diagram of the mall.

In the specific implementation process, following the above example, when the server receives the request information sent by the user's mobile phone application, it will send all the three-dimensional configuration information of the shopping mall 1 to the mobile phone application. For example, the number of floors in the mall, the 3D layout diagram of each floor, the 3D diagram of the merchants contained in each floor and the shelf information corresponding to each merchant, the location of each shelf information, and the 3D diagram of the identification object used to identify the user's location, etc. , the identification object may be a virtual character object, or may be a user's first perspective. Users can operate the marked object and control its movement. At the same time, the mobile phone application locates the position of the marked object in the mall in real time. If the user moves the avatar forward, at this time, the mobile phone application program determines that the avatar moves to the center of the first floor.

Certainly, those skilled in the art may also set other parameter information, which is not limited in this embodiment of the present application.

After step S102 is executed, the method in the embodiment of the present application executes step S103, that is, the user terminal device acquires the position information and current orientation of the identified object in the mall scene layout map.

In the specific implementation process, following the above example, taking the identification object as an avatar object as an example, after the user's mobile phone obtains the 3D scene layout map of the shopping mall 1, the mobile phone application will determine the current position and current orientation of the avatar object. Generally speaking, when the user clicks on the mall, the avatar object can be set by default at the entrance of a mall in the mall and facing the inside of the mall, or the avatar object can be set in the center of the lobby facing the opposite of the entrance by default, of course , can also be other positions or other orientations. Take the avatar object set at the entrance of the shopping mall by default and facing the inside of the shopping mall as an example. At this time, a panoramic three-dimensional image of the entire shopping mall will be displayed on the display screen, including the total floors of the shopping mall 1, the location of the elevators, and the layout of the shopping mall. Wait, just like entering a real mall.

After step S103 is executed, the method in the embodiment of the present application executes step S104, that is, the user terminal device determines and displays the location information corresponding to the location information, the current orientation, and the mall scene layout based on the location information, the current orientation, and the mall scene layout diagram. The target scene graph corresponding to the current orientation.

In Embodiment 1 of the present application, the specific implementation of step S104 is as follows:

The user terminal equipment acquires floor information corresponding to the location information;

The user terminal equipment acquires target floor configuration parameters corresponding to the floor information;

The user terminal device determines a target scene map matching the position information and the current orientation based on the target floor configuration parameters and the shelf configuration parameters.

In the specific implementation process, following the above example, when the mobile application determines that the current position of the simulated character is the center position of the first floor, the mobile application obtains the scene parameters corresponding to the first floor from the three-dimensional map of the scene layout of the mall Information, such as each merchant on the first floor, the location of each merchant, the shelf position in each merchant, and the items in the shelf. At this time, since the simulated characters are located in the center of the first floor, the shopping mall can be divided into 6 areas with the simulated characters as the center at a certain angle according to the position in the real scene, as shown in Figure 2 . Each area displays all merchants, shelves and their scenes in the current angle, so that 6 areas are used to display the 360-degree display scenes on the first floor. For example, the first screen corresponds to the aisle on the first floor of the shopping mall, and the second screen corresponds to shopping mall 1. Merchant A and merchant B on the first floor, and the third screen corresponds to merchant C, merchant D, and merchant E on the first floor of the mall. At the same time, there may be overlapping layers in a layer of a real shopping mall. Therefore, merchants in a shopping mall on a certain layer can be further screened according to their distance from the user. For example, when the simulated character is set at a certain position , the 6 areas can only display the merchants closest to the user. For example, merchant A and merchant B are located at the same angle of the simulated character, but merchant A is behind merchant B, then at this time, at the angle corresponding to the simulated character Only Merchant B will be displayed. In this way, the merchants and their shelves to be displayed in the 6 regions are determined at the current location.

After step S104 is executed, the method in the embodiment of the present application executes step S105, that is, the user terminal device performs information interaction based on the target scene graph after acquiring the user's interaction operation.

In the embodiment of the present application, when at least one planogram is included in the target scene diagram, the specific implementation of step S105 is as follows:

The user terminal device receives the viewing operation performed by the user on the target goods in the at least one planogram;

The user terminal device sends a viewing request to the server;

The user terminal device receives the cargo data information fed back by the server, wherein the cargo data information includes an introduction map and related parameter information of the target cargo;

The user terminal device displays the cargo data information.

After the user terminal device displays the cargo data information, the method further includes:

The user terminal device generates and displays an operation menu corresponding to the first item, wherein the operation menu includes a collection operation and a purchase operation.

In the specific implementation process, the above example is followed. When the three-dimensional image of the shelf at the current angle is displayed on the display screen of the user's mobile phone, the user can view the goods on the shelf, such as clicking on the desired product. At this time, the user's mobile phone application will send the data information of the product to the server, such as the three-dimensional map of the product, the material, size, price, etc. of the product. After receiving the feedback information from the server, the mobile phone display will display the above At the same time, the display screen of the mobile phone will also generate an operation menu for the product, such as collection, adding to the shopping cart, purchasing, etc., so that the user can perform interactive operations. Certainly, those skilled in the art may also configure other operations, which are not limited in this embodiment of the present application.

Of course, when there is a virtual object of a store clerk in the target scene graph, if the user clicks on the virtual object of the clerk, he can communicate with the clerk at this time, such as asking for discount information, negotiating selling prices, and so on. In the embodiment of the present application, it is not limited to only being able to view goods, and other interactive operations are also possible.

In Embodiment 1 of the present application, after the user terminal device determines and displays the target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout diagram, the method Also includes:

The user terminal equipment receives the switching operation of the switching target scene graph performed by the user;

The user terminal equipment determines a moving direction corresponding to the switching operation;

The user terminal device determines a new scene map matching the moving direction based on the target floor configuration parameters and the shelf configuration parameters;

The user terminal device displays the new scene graph.

In the specific implementation process, the above example is followed. When the 3D image of the scene at the current angle is displayed on the display screen of the user's mobile phone, the user can click the corresponding area on the screen to adjust the current orientation of the simulated character, and when the orientation changes , the three-dimensional image of the scene on the display screen will also change. Specifically, as shown in Figure 3, the center line of the display screen can be used as the dividing line, and the six areas corresponding to the simulated characters can be numbered as screens 1-6. If the current display is the fourth screen, when the user clicks In area A, the simulated character rotates to the left, and the display screen switches from the current 4th screen to the 3rd screen; when the user clicks on area B, the simulated character rotates to the right, and the display screen switches from the current 4th screen To the fifth screen, 6 areas are sequentially displayed on the display screen in a cyclic loading manner, so as to display the merchants and shelves of the entire floor through multiple single-screen images.

In Embodiment 1 of the present application, after the user terminal device determines and displays the target scene diagram corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout diagram, the method Also includes:

The user terminal equipment receives the floor switching operation performed by the user from the current floor to the target floor;

The user terminal equipment determines the positional relationship between the target floor and the current floor;

The user terminal device acquires a floor switching animation matching the positional relationship and another floor configuration parameter of the target floor from the mall scene layout diagram;

After the user terminal device displays the floor switching animation, it determines another scene graph matching the identification object based on the other floor configuration parameters;

The user terminal device displays the other scene graph.

In the specific implementation process, the above example is used. After the user has browsed all the merchants and shelves on the first floor, the user wants to go to other floors. At this time, the user can select the floor to go to through the floor navigation information, as shown in the navigation information. There is a button for the upper floor or the next floor, of course, it is also possible to directly click on the destination floor on the navigation information, such as clicking on the third floor, which is not limited in the embodiment of this application. Take the user's click on the second floor of the destination floor as an example. At this time, the user's mobile phone application judges the relationship with the current floor as the upper floor, so as to obtain the animated 3D image of the simulated character going upstairs. For example, the application can determine the current floor of the simulated character. If the distance between the position of the simulated character and the up-going escalator and the direct elevator is determined to be relatively close to the up-going escalator, the simulated character will be automatically controlled to move to the up-going escalator, and then extracted from the three-dimensional map of the scene layout of the mall. The animation of riding the upward escalator is displayed on the display screen. After the animation is displayed, the three-dimensional map of the merchants and shelves on the second floor corresponding to the upward escalator will be automatically obtained, and displayed on the display screen of the user's mobile phone, thereby giving the user a real shopping experience. Certainly, if adopting the mode of direct access to the elevator to go upstairs, its processing method is the same, so will not go into details here.

In this way, when the user is shopping online, the user can obtain the real mall layout map from the display screen, and can perform information interaction based on the obtained mall layout map, just like entering a real mall, providing the user with an intuitive shopping experience The present invention effectively solves the technical problem that the shopping method in the prior art has an unintuitive display mode, and realizes the technical effect of increasing the intuitiveness of the shopping method and improving user experience.

Embodiment two

Based on the same inventive concept as the first embodiment of the present application, please refer to FIG. 4, which is a flow chart of an interactive method for a virtual shopping mall provided by the second embodiment of the present application, including:

S201: The server receives the shopping request sent by the user terminal device;

S202: The server sends a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram.

In the specific implementation process, the user terminal device may specifically be an electronic device such as a user mobile phone, a notebook computer, etc., and the server stores parameter information of each mall, such as floor information of the mall, shelf information of each merchant in the mall, The location of each merchant in the mall, the layout of the mall, animation configuration and other information are not listed here.

In the second embodiment of the present application, the layout diagram can be a two-dimensional layout diagram, so that the data volume of the layout diagram is small, and the space required for storage is reduced, or the layout diagram can also be a three-dimensional layout diagram, which is convenient for users feels more realistic. Correspondingly, the user can directly interact on the two-dimensional layout diagram or the three-dimensional layout.

In Embodiment 2 of the present application, after sending the scene layout diagram of the mall to the user terminal device, the method further includes:

The server receives a view request sent by the user terminal device for obtaining cargo data information;

The server sends the cargo data information to the user terminal device based on the viewing request, so that the user terminal device displays the cargo data information after receiving the cargo data information, wherein the The cargo data information includes an introduction map of the target cargo and related parameter information.

In a specific implementation process, the server feeds back corresponding data information based on the request sent by the user terminal device. For the specific implementation, refer to Embodiment 1 of the present application, which will not be repeated here.

Embodiment three

Based on the same inventive concept as the first embodiment of the present application, please refer to FIG. 5, which is a structural block diagram of a user terminal device provided by the third embodiment of the present application, including:

A sending unit 101, configured to send a shopping request to a server;

The receiving unit 201 is configured to receive the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes floor configuration parameters of the mall, shelf configuration parameters of each shelf in the mall, and identification objects animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations;

The processing unit 301 is configured to obtain the position information and current orientation of the identified object in the scene layout diagram of the mall; The target scene graph corresponding to the current orientation; after obtaining the user's interactive operation, information interaction is performed based on the target scene graph.

In a specific implementation process, the user terminal device may specifically be a mobile phone, a computer, etc. Of course, it may also be other electronic devices that can be connected to the network, and no examples are given here. The layout diagram may be a two-dimensional layout diagram, so that the amount of data in the layout diagram is small, and the space required for storage may be reduced, or the layout diagram may also be a three-dimensional layout diagram, which is more realistic to the user. Correspondingly, the user can directly interact on the two-dimensional layout diagram or the three-dimensional layout.

In the third embodiment of the present application, the processing unit 301 is specifically used for:

Obtain floor information corresponding to the location information;

Acquiring target floor configuration parameters corresponding to the floor information;

Based on the target floor configuration parameters and the shelf configuration parameters, determine a target scene map that matches the position information and the current orientation.

In the third embodiment of the present application, when the target scene diagram includes at least one planogram, the processing unit 301 is specifically configured to:

receiving a view operation performed by the user on the target goods in the at least one planogram;

sending a viewing request to the server through the sending unit 101;

Receive the goods data information fed back by the server through the receiving unit 201, wherein the goods data information includes the introduction map and related parameter information of the target goods;

Display the cargo data information.

In Embodiment 3 of this application, the processing unit 301 is also used to:

An operation menu corresponding to the target goods is generated and displayed, wherein the operation menu includes a collection operation and a purchase operation.

In the third embodiment of the present application, the receiving unit 201 is further configured to: receive the switching operation of the switching target scene graph performed by the user;

The processing unit 301 is further configured to: determine the moving direction corresponding to the switching operation; determine a new scene graph matching the moving direction based on the target floor configuration parameters and the shelf configuration parameters; and display the new scene graph.

In the third embodiment of the present application, the receiving unit 201 is further configured to: receive the floor switching operation performed by the user from the current floor to the target floor;

The processing unit 301 is further configured to: determine the positional relationship between the target floor and the current floor; acquire a floor switching animation matching the positional relationship and another floor configuration of the target floor from the mall scene layout diagram parameter; after displaying the floor switching animation, determine another scene graph matching the identified object based on the another floor configuration parameter; and display the other scene graph.

Embodiment Four

Based on the same inventive concept as the first embodiment of the present application, please refer to FIG. 6, which is a structural block diagram of a server provided by the fourth embodiment of the present application, including:

The receiving module 10 is used to receive the shopping request sent by the user terminal equipment;

The sending module 20 is configured to send a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram.

In the specific implementation process, the parameter information of each mall is stored in the server, such as the floor information of the mall, the shelf information of each merchant in the mall, the position of each merchant in the mall, the layout diagram inside the mall, animation configuration and other information , I will not give examples one by one here. The layout diagram may be a two-dimensional layout diagram, so that the amount of data in the layout diagram is small, and the space required for storage may be reduced, or the layout diagram may also be a three-dimensional layout diagram, which is more realistic to the user. Correspondingly, the user can directly interact on the two-dimensional layout diagram or the three-dimensional layout.

In Embodiment 4 of the present application, the receiving module 10 is further configured to: receive a viewing request for obtaining cargo data information sent by the user terminal device;

The sending module 20 is further configured to: send the cargo data information to the user terminal device based on the viewing request, so that the user terminal device displays the cargo data information after receiving the cargo data information, Wherein, the cargo data information includes an introduction map of the target cargo and related parameter information.

In a specific implementation process, the server is specifically used to provide the user terminal device with a three-dimensional real scene map of the mall and commodity information of each merchant in the mall. For the specific implementation process, refer to the content in Embodiment 1 of the present application for details, and details are not repeated here. Of course, the server also includes a memory and a processor, the memory is used to store relevant information of the mall, and the processor is used to generate corresponding control instructions based on the request information sent by each user terminal device.

Through one or more technical solutions in the embodiments of this application, one or more of the following technical effects can be achieved:

1. Due to the technical solution in the embodiment of this application, the user terminal device is used to send a shopping request to the server; the user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the The floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the animation configuration parameters of the identification object, the identification object is an object that can respond in the scene layout diagram of the mall based on the user's operation; The user terminal device acquires the position information and current orientation of the identified object in the mall scene layout diagram; the user terminal device determines and displays the location information based on the position information, the current orientation and the mall scene layout diagram The target scene graph corresponding to the current orientation; the technical means for the user terminal device to perform information interaction based on the target scene graph after acquiring the user's interactive operation, so that when the user is shopping online, the user can access the The real shopping mall layout map is obtained on the display screen, and information interaction can be performed based on the obtained shopping mall layout map, just like entering a real shopping mall, providing users with an intuitive shopping experience, effectively solving the problem of existing shopping methods in the prior art The technical problem that the method is not intuitive has realized the technical effect of increasing the intuitiveness of the shopping method and improving the user experience.

2. Due to the technical solution in the embodiment of the present application, the user terminal device is used to receive the viewing operation performed by the user on the target goods in the at least one planogram; the user terminal device sends a viewing request to the server ; The user terminal device receives the cargo data information fed back by the server, wherein the cargo data information includes an introduction map of the target cargo and related parameter information; the user terminal device displays the cargo data information and the The user terminal device generates and displays an operation menu corresponding to the first item, wherein the operation menu includes the technical means of collection operation and purchase operation, so that when the user checks a certain item, the display screen will directly display The introduction map of the goods enables users to obtain more realistic visual effects; at the same time, users can also perform interactive operations such as purchasing and collecting goods, so as to provide users with a better shopping experience.

Those skilled in the art should understand that the embodiments of the present invention may be provided as methods, systems, or computer program products. Accordingly, the present invention can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to operate in a specific manner, such that the instructions stored in the computer-readable memory produce an article of manufacture comprising instruction means, the instructions The device realizes the function specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions can also be loaded onto a computer or other programmable data processing device, causing a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process, thereby The instructions provide steps for implementing the functions specified in the flow chart or blocks of the flowchart and/or the block or blocks of the block diagrams.

Specifically, the computer program instructions corresponding to the goods display method in the embodiment of the present application can be stored on a storage medium such as an optical disc, a hard disk, or a USB flash drive. When the computer program instructions corresponding to the interactive method of the virtual mall in the storage medium are stored When an electronic device is read or executed, the following steps are included:

Send a shopping request to the server;

receiving the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes floor configuration parameters of the mall, shelf configuration parameters of each shelf in the mall, and animation configuration parameters of identified objects, The identification object is an object that can respond in the mall scene layout diagram based on user operations;

Acquiring the position information and current orientation of the identified object in the layout map of the mall scene;

Determining and displaying a target scene map corresponding to the current orientation based on the location information, the current orientation, and the mall scene layout;

After the user's interactive operation is acquired, information interaction is performed based on the target scene graph.

Optionally, the step of storing in the storage medium: determining and displaying the target scene diagram corresponding to the current orientation based on the position information, the current orientation and the scene layout diagram of the mall, and the corresponding computer program Instructions, when executed, include:

Obtain floor information corresponding to the location information;

Acquiring target floor configuration parameters corresponding to the floor information;

Based on the target floor configuration parameters and the shelf configuration parameters, determine a target scene map that matches the position information and the current orientation.

Optionally, when at least one planogram is included in the target scene graph, the step stored in the storage medium is: after obtaining the user's interaction operation, performing information interaction based on the target scene graph, the corresponding computer program Instructions, when executed, include:

receiving a view operation performed by the user on the target goods in the at least one planogram;

sending a viewing request to said server;

receiving the cargo data information fed back by the server, wherein the cargo data information includes an introduction map and related parameter information of the target cargo;

Display the cargo data information.

Optionally, some other computer program instructions are also stored in the storage medium, and the other computer program instructions are executed after the computer program instructions corresponding to the step: displaying the cargo data information are executed, including:

An operation menu corresponding to the target goods is generated and displayed, wherein the operation menu includes a collection operation and a purchase operation.

Optionally, some other computer program instructions are also stored in the storage medium, and the other computer program instructions are in the step of: determining and displaying The target scene graph corresponding to the current orientation is executed after the corresponding computer program instructions are executed, including:

receiving a switching operation of the switching target scene graph performed by the user;

determining a moving direction corresponding to the switching operation;

Determining a new scene map matching the moving direction based on the target floor configuration parameters and the shelf configuration parameters;

Display the new scene graph.

Optionally, some other computer program instructions are also stored in the storage medium, and the other computer program instructions are in the step of: determining and displaying The target scene graph corresponding to the current orientation is executed after the corresponding computer program instructions are executed, including:

receiving the floor switch operation performed by the user from the current floor to the target floor;

determining the positional relationship between the target floor and the current floor;

Obtaining a floor switching animation matching the positional relationship and another floor configuration parameter of the target floor from the mall scene layout diagram;

After the floor switching animation is displayed, another scene graph matching the identification object is determined based on the another floor configuration parameter;

The other scene graph is displayed.

While preferred embodiments of the invention have been described, additional changes and modifications to these embodiments can be made by those skilled in the art once the basic inventive concept is appreciated. Therefore, it is intended that the appended claims be construed to cover the preferred embodiment as well as all changes and modifications which fall within the scope of the invention.

Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalent technologies, the present invention also intends to include these modifications and variations.

Claims (10)

1. An interactive method for a virtual shopping mall, comprising: The user terminal device sends a shopping request to the server; The user terminal device receives the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the identification object Animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations; The user terminal device acquires the position information and current orientation of the identified object in the mall scene layout diagram; The user terminal device determines and displays a target scene diagram corresponding to the current orientation based on the position information, the current orientation, and the scene layout diagram of the mall; After acquiring the user's interaction operation, the user terminal device performs information interaction based on the target scene graph. 2. The method according to claim 1, wherein the user terminal device determines and displays the target scene corresponding to the current orientation based on the position information, the current orientation and the scene layout diagram of the mall Figures, including: The user terminal equipment acquires floor information corresponding to the location information; The user terminal equipment acquires target floor configuration parameters corresponding to the floor information; The user terminal device determines a target scene map matching the position information and the current orientation based on the target floor configuration parameters and the shelf configuration parameters. 3. The method according to claim 2, wherein when at least one planogram is included in the target scene graph, the user terminal device performs information based on the target scene graph after acquiring the user's interactive operation. interactions, including: The user terminal device receives the viewing operation performed by the user on the target goods in the at least one planogram; The user terminal device sends a viewing request to the server; The user terminal device receives the cargo data information fed back by the server, wherein the cargo data information includes an introduction map and related parameter information of the target cargo; The user terminal device displays the cargo data information. 4. The method according to claim 3, characterized in that, after the user terminal device displays the cargo data information, the method further comprises: The user terminal device generates and displays an operation menu corresponding to the target item, wherein the operation menu includes collection operation and purchase operation. 5. The method according to any one of claims 1-2, wherein, on the user terminal device, based on the location information, the current orientation and the scene layout of the mall, determine and display After the target scene graph corresponding to the current orientation, the method also includes: The user terminal equipment receives the switching operation of the switching target scene graph performed by the user; The user terminal equipment determines a moving direction corresponding to the switching operation; The user terminal device determines a new scene map matching the moving direction based on the target floor configuration parameters and the shelf configuration parameters; The user terminal device displays the new scene graph. 6. The method according to any one of claims 1-2, wherein, on the user terminal device, based on the position information, the current orientation and the scene layout of the mall, determine and display After the target scene graph corresponding to the current orientation, the method also includes: The user terminal equipment receives the floor switching operation performed by the user to switch from the current floor to the target floor; The user terminal equipment determines the positional relationship between the target floor and the current floor; The user terminal device acquires a floor switching animation matching the position relationship and another floor configuration parameter of the target floor from the mall scene layout diagram; After the user terminal device displays the floor switching animation, it determines another scene graph matching the identification object based on the other floor configuration parameters; The user terminal device displays the other scene graph. 7. An interactive method for a virtual shopping mall, comprising: The server receives the shopping request sent by the user terminal device; The server sends a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram. 8. The method according to claim 7, characterized in that, after sending the mall scene layout diagram to the user terminal device, the method further comprises: The server receives a viewing request sent by the user terminal device for obtaining cargo data information; The server sends the cargo data information to the user terminal device based on the viewing request, so that the user terminal device displays the cargo data information after receiving the cargo data information, wherein the The cargo data information includes an introduction map of the target cargo and related parameter information. 9. A user terminal device, comprising: The sending unit is used to send a shopping request to the server; A receiving unit, configured to receive the mall scene layout diagram fed back by the server, wherein the mall scene layout diagram includes the floor configuration parameters of the mall, the shelf configuration parameters of each shelf in the mall, and the identification object Animation configuration parameters, the identified object is an object capable of responding in the mall scene layout diagram based on user operations; A processing unit, configured to acquire the position information and current orientation of the identified object in the mall scene layout; determine and display the current orientation based on the position information, the current orientation, and the mall scene layout Towards the corresponding target scene graph; after obtaining the user's interactive operation, perform information interaction based on the target scene graph. 10. A server, comprising: A receiving module, configured to receive a shopping request sent by a user terminal device; A sending module, configured to send a mall scene layout diagram to the user terminal device according to the shopping request, so that the user terminal device displays a target scene diagram corresponding to the user based on the mall scene layout diagram.