CN106777016A - The method and device of information recommendation is carried out based on instant messaging - Google Patents

Abstract

The invention discloses a method and a device for recommending information based on instant messaging, belonging to the technical field of communication. The method includes: during the conversation, according to the conversation information interacted by the participating users of the conversation, obtaining the conversation scene information of the conversation; The file information of the multimedia file matched with the user's user characteristics; the file information of the target multimedia file is sent to the participating user terminal of the session, and the file information of the target multimedia file is displayed on the session interface of the session by the participating user terminal. The embodiments of the present disclosure can provide a more dimensional instant messaging method by recommending multimedia files to session participating users based on the session scene and user characteristics during the session, thereby improving the intelligence of instant messaging.

Description

Method and device for information recommendation based on instant messaging

technical field

The present disclosure relates to the field of network technologies, and in particular to a method and device for information recommendation based on instant messaging.

Background technique

With the development of network technology, social applications have become an important part of people's daily life. Social applications provide a platform for people to communicate, and users can check the status of friends through social applications, and can also communicate with other users instantly through social applications.

At present, when performing instant messaging, the social application server generally receives the message sent by the session participant terminal and sends the message to other session participant terminals. After each session participant terminal receives the message forwarded by the social application server, it will display on the respective session interface.

Contents of the invention

In order to overcome the problems existing in related technologies, the present disclosure provides a method and device for information recommendation based on instant messaging.

In a first aspect, an embodiment of the present disclosure provides a method for recommending information based on instant messaging, the method including:

During the session, according to the session message interacted by the participating users of the session, the session scene information of the session is obtained; the file information of the target multimedia file to be recommended is obtained, and the file information of the target multimedia file is related to the Session scene information and the file information of the multimedia file matched with the user characteristics of the participating user; sending the file information of the target multimedia file to the participating user terminal of the session, and the participating user terminal sends the file information of the target multimedia file File information is displayed on the session interface of the session.

The embodiments provided by the present disclosure can provide a more dimensional instant messaging method by recommending multimedia files for session participating users based on the session scene and user characteristics during the session, thereby improving the intelligence of instant messaging.

In a possible implementation manner, the acquiring the session scene information of the session according to the session messages interacted by the participating users of the session includes: acquiring the information of the messages interacted by the participating users during the session At least one keyword; according to the at least one keyword and a preset scene classification model, acquire the conversation scene information of the conversation, and the preset scene classification model is used to identify the scene of the conversation according to the keyword.

In this possible implementation, by pre-establishing the scene classification model, the keywords in the conversation can be obtained, and the scene analysis can be performed through the keywords, so as to obtain the current conversation scene, which can be used in the subsequent recommendation process, so that the recommended multimedia Documentation is able to match actual conversational scenarios.

In a possible implementation manner, the obtaining the file information of the target multimedia file to be recommended includes: obtaining the user characteristics of the participating users according to the user identifiers of the participating users, and the user characteristics include the user characteristics of the participating users. At least one of identity characteristics and behavior characteristics; according to the conversation scene information, obtain the file information of the first multimedia file corresponding to the conversation scene information; according to the user characteristics of the participating users, from the first In the file information of the multimedia file, the file information of the target multimedia file is obtained.

In this possible implementation manner, the user characteristics can be used to represent the possible preferences of the user, so that multimedia files that are more in line with the user's preferences can be obtained for the user according to the user's preferences, which is more intelligent.

In a possible implementation manner, the behavior feature includes at least one of a browsing behavior feature and a playback behavior feature, and the playback behavior feature is acquired according to a user's multimedia playback behavior.

In a possible implementation manner, after sending the file information of the target multimedia file to the user terminal participating in the session, the method further includes: sending the target multimedia file to the user terminal participating in the session, The participating user terminal plays in the conversation interface.

In a second aspect, an embodiment of the present disclosure provides an apparatus for recommending information based on instant messaging, the apparatus comprising:

The scene acquisition module is used to acquire the session scene information of the session according to the session message interacted by the participating users of the session during the session;

A file information acquisition module, configured to acquire the file information of the target multimedia file to be recommended, where the file information of the target multimedia file is the file information of the multimedia file matched with the conversation scene information and the user characteristics of the participating users;

The sending module is configured to send the file information of the target multimedia file to the participating user terminals of the session, and the participating user terminals display the file information of the target multimedia file on the session interface of the session.

In a possible implementation manner, the scene acquisition module is used for:

During the session, obtaining at least one keyword of messages interacted by the participating users;

According to the at least one keyword and a preset scene classification model, the conversation scene information of the conversation is acquired, and the preset scene classification model is used to perform scene recognition on the conversation according to the keyword.

In a possible implementation manner, the file information obtaining module is configured to: obtain the user characteristics of the participating users according to the user identifiers of the participating users, and the user characteristics include the identity characteristics and behavior characteristics of the participating users at least one of

Acquiring file information of a first multimedia file corresponding to the conversation scene information according to the conversation scene information;

According to the user characteristics of the participating users, the file information of the target multimedia file is obtained from the file information of the first multimedia file.

In a possible implementation manner, the behavior feature includes at least one of a browsing behavior feature and a playback behavior feature, and the playback behavior feature is acquired according to a user's multimedia playback behavior.

In a possible implementation manner, the sending module is further configured to send the target multimedia file to a participating user terminal of the session, and the participating user terminal plays the target multimedia file in the session interface.

In a third aspect, an embodiment of the present disclosure provides a method for recommending information based on instant messaging, the method including:

During the session, receiving the file information of the target multimedia file sent by the server, the file information of the session scene information of the session and the file information of the multimedia file matched by the user characteristics of the participating users of the session;

Play based on the file information of the target multimedia file according to the preset playing rules of the terminal.

In a possible implementation manner, according to the preset playing rules of the terminal, playing based on the file information of the target multimedia file includes:

If the playback rules preset by the terminal are used to limit the type of network connection required for playback, then according to whether the type of network connection that the terminal is currently in conforms to the type of network connection required for playback, if so, then based on the file information of the target multimedia file, acquire and play the target multimedia file; or,

If the playback rule preset by the terminal is used to limit that playback needs to be triggered by the user, when a trigger operation on the file information of the target multimedia file is detected, based on the file information of the target multimedia file, acquire and play the the target multimedia file; or,

If the playback rule preset by the terminal is used to limit default playback, when the file information of the target multimedia file is received, the target multimedia file is acquired and played based on the file information of the target multimedia file.

In a fourth aspect, an embodiment of the present disclosure provides an apparatus for recommending information based on instant messaging, and the apparatus includes:

The receiving module is used to receive the file information of the target multimedia file sent by the server during the session, the file information of the target multimedia file, the session scene information of the session, and the multimedia file matching the user characteristics of the participating users of the session file information;

The playing module is used for playing based on the file information of the target multimedia file according to the playing rules preset by the terminal.

In a possible implementation manner, the playing module is used for:

If the playback rules preset by the terminal are used to limit the type of network connection required for playback, then according to whether the type of network connection that the terminal is currently in conforms to the type of network connection required for playback, if so, then based on the file information of the target multimedia file, acquire and play the target multimedia file; or,

If the playback rule preset by the terminal is used to limit that playback needs to be triggered by the user, when a trigger operation on the file information of the target multimedia file is detected, based on the file information of the target multimedia file, acquire and play the the target multimedia file; or,

If the playback rule preset by the terminal is used to limit default playback, when the file information of the target multimedia file is received, the target multimedia file is acquired and played based on the file information of the target multimedia file.

In the fifth aspect, the embodiment of the present disclosure provides an apparatus for recommending information based on instant messaging, including:

processor;

memory for storing processor-executable instructions;

Wherein, the processor is configured as:

During the session, acquire the session scene information of the session according to the session message interacted by the participating users of the session;

Acquiring the file information of the target multimedia file to be recommended, where the file information of the target multimedia file is the file information of the multimedia file matching the conversation scene information and the user characteristics of the participating users;

Sending the file information of the target multimedia file to the participating user terminals of the session, and the participating user terminals display the file information of the target multimedia file on the session interface of the session.

In a sixth aspect, an embodiment of the present disclosure provides an apparatus for recommending information based on instant messaging, including:

processor;

memory for storing processor-executable instructions;

Wherein, the processor is configured as:

During the session, receiving the file information of the target multimedia file sent by the server, the file information of the session scene information of the session and the file information of the multimedia file matched by the user characteristics of the participating users of the session;

Play based on the file information of the target multimedia file according to the preset playing rules of the terminal.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure.

Description of drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description serve to explain the principles of the disclosure.

Fig. 1 is a flowchart showing a method for information recommendation based on instant messaging according to an exemplary embodiment.

Fig. 2 is a flow chart showing a method for information recommendation based on instant messaging according to an exemplary embodiment.

Fig. 3 is a flow chart showing a method for information recommendation based on instant messaging according to an exemplary embodiment.

Fig. 4 is a block diagram of an apparatus for recommending information based on instant messaging according to an exemplary embodiment.

Fig. 5 is a block diagram of an apparatus for recommending information based on instant messaging according to an exemplary embodiment.

Fig. 6 is a block diagram of an apparatus 600 for recommending information based on instant messaging according to an exemplary embodiment.

Fig. 7 is a block diagram of an apparatus 700 for recommending information based on instant messaging according to an exemplary embodiment.

detailed description

In order to make the purpose, technical solution and advantages of the present disclosure clearer, the implementation manners of the present disclosure will be further described in detail below in conjunction with the accompanying drawings.

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

Fig. 1 is a flow chart of a method for information recommendation based on instant messaging according to an exemplary embodiment. As shown in Fig. 1, the instant messaging method is used in a server and includes the following steps.

In step 101, during the session, the session scene information of the session is obtained according to the session message interacted by the participating users of the session.

In step 102, the file information of the target multimedia file to be recommended is obtained, and the file information of the target multimedia file is the file information of the multimedia file matching the conversation scene information and the user characteristics of the participating user.

In step 103, the file information of the target multimedia file is sent to the participating user terminal of the session, and the file information of the target multimedia file is displayed on the session interface of the session by the participating user terminal.

The method provided by the embodiments of the present disclosure can provide a more dimensional instant messaging method by recommending multimedia files for session participating users based on the session scene and user characteristics during the session, thereby improving the intelligence of instant messaging.

In a possible implementation manner, acquiring the session scene information of the session according to the session message interacted by the participating users of the session includes:

Obtaining at least one keyword of messages interacted by the participating users during the session;

According to the at least one keyword and a preset scene classification model, the conversation scene information of the conversation is acquired, and the preset scene classification model is used to identify the scene of the conversation according to the keyword.

In a possible implementation manner, the acquiring the file information of the target multimedia file to be recommended includes:

Obtain the user characteristics of the participating user according to the user identification of the participating user, and the user characteristics include at least one of the identity characteristics and behavioral characteristics of the participating user;

Acquiring file information of a first multimedia file corresponding to the conversation scene information according to the conversation scene information;

According to the user characteristics of the participating user, the file information of the target multimedia file is obtained from the file information of the first multimedia file.

In a possible implementation manner, the behavior feature includes at least one of a browsing behavior feature and a playback behavior feature, and the playback behavior feature is acquired according to a user's multimedia playback behavior.

In a possible implementation manner, after sending the file information of the target multimedia file to the participating user terminals of the session, the method further includes:

The target multimedia file is sent to the participating user terminal of the session, and the participating user terminal plays it in the session interface.

All the above optional technical solutions may be combined in any way to form optional embodiments of the present disclosure, which will not be repeated here.

Fig. 2 is a flow chart of a method for information recommendation based on instant messaging according to an exemplary embodiment. As shown in Fig. 2, the instant messaging method is used in a terminal and includes the following steps.

In step 201, during the session, receiving the file information of the target multimedia file sent by the server, the file information of the target multimedia file, the session scene information of the session and the file information of the multimedia file matching the user characteristics of the participating users of the session .

In step 202, the target multimedia file is played based on the file information of the target multimedia file according to the preset playing rules of the terminal.

In a possible implementation manner, according to the playback rules preset by the terminal, playing based on the file information of the target multimedia file includes:

If the playback rules preset by the terminal are used to limit the type of network connection required for playback, then according to whether the type of network connection that the terminal is currently in meets the type of network connection required for playback, if so, then based on the target multimedia file file information, acquire and play the target multimedia file; or,

If the playback rule preset by the terminal is used to limit the playback to be triggered by the user, when a trigger operation on the file information of the target multimedia file is detected, the target multimedia file is acquired and played based on the file information of the target multimedia file; or,

If the preset playing rules of the terminal are used to limit playing by default, when the file information of the target multimedia file is received, the target multimedia file is acquired and played based on the file information of the target multimedia file.

All the above optional technical solutions may be combined in any way to form optional embodiments of the present disclosure, which will not be repeated here.

Fig. 3 is a flow chart of a method for information recommendation based on instant messaging according to an exemplary embodiment. As shown in Fig. 3, the instant messaging method can be applied to the interaction between a server and a terminal, and includes the following steps.

In step 301, during the session, the server acquires the session scene information of the session according to the session message interacted by the participating users of the session.

The inventor realizes that during the conversation, the participating users of the conversation may mention some words related to the scene, therefore, the conversation scene information can be obtained by analyzing the conversation messages. In an embodiment of the present disclosure, the process may include: during the session, acquiring at least one keyword of the message interacted by the participating user; acquiring the session of the session according to the at least one keyword and the preset scene classification model Scene information, the preset scene classification model is used to identify the scene of the conversation according to the keyword.

Wherein, word segmentation processing may be performed on messages interacted by participating users during the conversation to obtain a keyword set of the conversation, and then input the keyword set into a preset scene classification model, thereby outputting conversation scene information of the conversation. It should be noted that the preset scene classification model can be trained based on multiple keywords and samples of conversational scene information, and the training method can be any iterative algorithm, which will not be repeated here.

Take the following conversation as an example:

User A: Tomorrow is your birthday, let's find a good place to eat~

User B: OK. But I haven't figured out where to go yet.

User A: Wait for me to check and we can discuss it later.

If, after word segmentation, the keyword set of the session is: {birthday, meal, where, discussion, search}, then based on the preset scene classification model, the birthday scene can be output.

In addition, when obtaining at least one keyword of the messages interacted by the participating users, the conversation messages within the time period may be obtained every preset time period to perform the above analysis process, or each time a conversation message is obtained, That is, the above analysis process is performed, which is not limited in the embodiments of the present disclosure.

In step 302, the server obtains the file information of the target multimedia file to be recommended, and the file information of the target multimedia file is the file information of the multimedia file matching the conversation scene information and the user characteristics of the participating user.

Wherein, the multimedia files may be audio files, video files and other files. The file information may refer to information such as a playback address and a download address of the multimedia file, and of course, the file information may also include description information of the multimedia file. For example, the singer of the song, album information, lyrics summary or recommendation, etc.

The inventor realized that the recommended file information may not meet the user's preferences when recommending based on the conversation scene information. Therefore, in order to further improve the accuracy of the recommendation, it is also necessary to make more targeted recommendations based on user characteristics that can characterize the user's preferences. sexual recommendation.

For example, the specific process for the server to obtain the file information of the target multimedia file to be recommended may include the following steps 302A and 302B:

Step 302A, according to the user identifier of the participating user, obtain the user characteristics of the participating user, where the user characteristics include at least one of the participating user's identity characteristics and behavior characteristics.

Wherein, the participating user may refer to any user in the session who sends the session message. Of course, when obtaining the user characteristics of the participating users, all the participating users in the session can be considered comprehensively, and the target user in the session scene can be determined from the participating users through semantic recognition, so as to obtain the user characteristics of the target user.

When obtaining user characteristics, it includes the acquisition of identity characteristics and behavior characteristics, specifically including the following:

For the acquisition of identity features, there may be the following process: according to the user IDs of participating users, the identity features corresponding to the user IDs are obtained from the user identity database, and the identity features may include gender, age, occupation and so on. The user identity database can be used to store user identification and user information, and the user information can include information such as gender, age, occupation, and contact information.

For the acquisition of behavior characteristics, there may be the following process: according to the user identifiers of participating users, the behavior characteristics corresponding to the user identifiers are obtained from the user behavior database, and the behavior characteristics include at least one of browsing behavior characteristics and playback behavior characteristics. The user behavior database can be used to store user identification and user behavior data. Whenever a user is logged in, his browsing behavior and/or playback behavior is recorded to generate user behavior data for subsequent analysis based on the user behavior data. User behavior characteristics.

Wherein, the browsing behavior feature may refer to the user's behavior of browsing webpages. For example, a person prefers to browse webpages with a certain tag, and based on the tag and session scene information, a target multimedia file may be recommended. The playback behavior feature may refer to the user's multimedia playback behavior. For example, if a person prefers to play a certain type of music or music with a certain label, the target multimedia file can be recommended according to the type or label and the conversation scene information. .

It should be noted that the above browsing behavior characteristics and playback behavior characteristics can be obtained based on the analysis of the user's browsing behavior data and playback behavior data. Taking the browsing behavior characteristics as an example, the analysis process may include: obtaining the user's browsing behavior within a period of time data, based on the browsing behavior data, extract tags whose occurrence times exceed a preset value in the browsing behavior data as the browsing behavior characteristics of the user. The extraction of playback behavior features is the same as the extraction of browsing behavior features, which will not be repeated here.

Step 302B, according to the conversation scene information, acquire the file information of the first multimedia file corresponding to the conversation scene information.

The specific acquisition process of step 203B may include the following two implementations:

In a first implementation manner, based on the conversation scene information, a file keyword or a file tag corresponding to the conversation scene information is determined, and then based on the file keyword or file tag, the file information of the corresponding first multimedia file is obtained.

In order to obtain a large amount of file information, the corresponding relationship between session scene information and file tags or file keywords can be maintained, so that based on the file tags or file keywords, file information as a basis for subsequent recommendation can be obtained.

The above-mentioned acquisition of file information of the corresponding first multimedia file based on the file keyword or file tag includes: obtaining a multimedia file whose file name includes the file keyword as the first multimedia file, and obtaining the first multimedia file file information. Or, acquire the multimedia file with the file tag as the first multimedia file, and acquire the file information of the first multimedia file.

For example, for the birthday scene, the file keywords "birthday" and "birthday" can be obtained, and based on the above file keywords, the file names can be obtained as "happy birthday", "happy birthday to you", "sing a song together" Birthday song, etc., and get play links for those songs.

In a second implementation manner, based on the conversation scene information, the first multimedia file corresponding to the conversation scene information is determined, and the file information of the corresponding first multimedia file is acquired.

Different from the above-mentioned first implementation manner, each conversation scene information may correspond to different multimedia files, and this correspondence makes it possible to obtain some verified multimedia files that indeed conform to the conversation scene information when recommending.

It should be noted that the above correspondence can be configured by a server administrator or obtained by big data analysis.

Step 303C, according to the user characteristics of the participating user, acquire the file information of the target multimedia file from the file information of the first multimedia file.

Since the file information of the multimedia file obtained in step 303B does not actually have a tendency, the accuracy of its recommendation must not be high. In order to improve the accuracy of recommendation, it is also necessary to analyze the first multimedia file file information to filter.

In this step 303C, screening may be performed according to the user characteristics of the participating users and the user characteristics corresponding to the first multimedia file. For each multimedia file, it has a certain audience, that is, each multimedia file also corresponds to a certain user characteristic. For example, if users of a certain gender account for the majority of users playing a certain song, the gender may be used as the user characteristic of the song. Or, if users of a certain age group account for the majority of users who play a certain song, the age group may be used as the user characteristic of the song.

It should be noted that, according to the actual playing situation of the multimedia file, a multimedia file may have multiple user characteristics. For example, a song may be characterized as a woman in her 20s to 30s.

In step 303, the server sends the file information of the target multimedia file to the participating user terminal of the session, and the participating user terminal displays the file information of the target multimedia file on the session interface of the session.

After determining the file information of the target multimedia, the server may send the file information for recommendation. The file information may be displayed on the session interface of the session in the form of a message, and played by the participating user terminal on the session interface.

In step 304, after receiving the file information of the target multimedia file sent by the server, the terminal participating in the session plays the target multimedia file based on the file information of the target multimedia file according to the playing rules preset by the terminal.

In the embodiment of the present disclosure, it may be determined whether to automatically obtain and play the target multimedia file according to information such as user settings. For example, based on different settings of the terminal, there may be the following three methods:

In the first way, if the playback rules preset by the terminal are used to limit the type of network connection required for playback, then according to whether the type of network connection that the terminal is currently in meets the type of network connection required for playback, if so, then based on The file information of the target multimedia file is acquired and played.

End users can set playback rules according to their actual usage habits. For example, in order to avoid the waste of traffic, it can be set to obtain and play based on the network connection type. When the network connection type is WIFI connection, if it is determined that the current network connection type of the terminal meets the network connection type required for the playback, then proceed Acquiring and playing the target multimedia file, when the network connection type is mobile data, if it is determined that the current network connection type of the terminal does not meet the required network connection type for the playback, then the target multimedia file will not be acquired and played.

In the second way, if the playback rules preset by the terminal are used to limit the user’s triggering of playback, then when a trigger operation is detected on the file information of the target multimedia file, based on the file information of the target multimedia file, acquire and play The target multimedia file.

In the third way, if the preset playing rules of the terminal are used to limit the default playing, then when the file information of the target multimedia file is received, the target multimedia file is acquired and played based on the file information of the target multimedia file.

In the second and third methods, the terminal user can set whether to play by default. If the default playback is set, no user trigger operation is required. After receiving the file information of the target multimedia file, the target multimedia file will be played immediately. Acquisition and playback to save the user's manual operation and improve the intelligence of the recommendation.

The method provided by the embodiments of the present disclosure can provide a more dimensional instant messaging method by recommending multimedia files for session participating users based on the session scene and user characteristics during the session, and can improve the intelligence of instant messaging.

Fig. 4 is a block diagram of an apparatus for recommending information based on instant messaging according to an exemplary embodiment. Referring to Figure 4, the device includes:

The scene acquisition module 401 is configured to acquire the session scene information of the session according to the session messages interacted by the participating users of the session during the session;

The file information obtaining module 402 is used to obtain the file information of the target multimedia file to be recommended, the file information of the target multimedia file is the file information of the multimedia file matching the conversation scene information and the user characteristics of the participating users;

The sending module 403 is configured to send the file information of the target multimedia file to the participating user terminals of the session, and the participating user terminals display the file information of the target multimedia file on the session interface of the session.

In a possible implementation manner, the scene acquiring module 401 is configured to:

During the session, obtaining at least one keyword of messages interacted by the participating users;

According to the at least one keyword and a preset scene classification model, the conversation scene information of the conversation is acquired, and the preset scene classification model is used to perform scene recognition on the conversation according to the keyword.

In a possible implementation manner, the file information obtaining module 402 is configured to: obtain the user characteristics of the participating users according to the user identifiers of the participating users, and the user characteristics include the identity characteristics, behaviors, and behaviors of the participating users. at least one of the characteristics;

Acquiring file information of a first multimedia file corresponding to the conversation scene information according to the conversation scene information;

According to the user characteristics of the participating users, the file information of the target multimedia file is obtained from the file information of the first multimedia file.

In a possible implementation manner, the behavior feature includes at least one of a browsing behavior feature and a playback behavior feature, and the playback behavior feature is acquired according to a user's multimedia playback behavior.

In a possible implementation manner, the sending module 403 is further configured to send the target multimedia file to a participating user terminal of the session, and the participating user terminal plays the target multimedia file in the session interface.

Regarding the apparatus in the foregoing embodiments, the specific manner in which each module executes operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

Fig. 5 is a block diagram of an apparatus for recommending information based on instant messaging according to an exemplary embodiment. Referring to Figure 5, the device includes:

The receiving module 501 is configured to receive the file information of the target multimedia file sent by the server during the session, the file information of the target multimedia file, the session scene information of the session, and the multimedia that matches the user characteristics of the participating users of the session file information of the file;

The playing module 502 is configured to play based on the file information of the target multimedia file according to the playing rules preset by the terminal.

In a possible implementation manner, the playing module 502 is configured to:

If the playback rules preset by the terminal are used to limit the type of network connection required for playback, then according to whether the type of network connection that the terminal is currently in conforms to the type of network connection required for playback, if so, then based on the file information of the target multimedia file, acquire and play the target multimedia file; or,

If the playback rule preset by the terminal is used to limit that playback needs to be triggered by the user, when a trigger operation on the file information of the target multimedia file is detected, based on the file information of the target multimedia file, acquire and play the the target multimedia file; or,

If the playback rule preset by the terminal is used to limit default playback, when the file information of the target multimedia file is received, the target multimedia file is acquired and played based on the file information of the target multimedia file.

Fig. 6 is a block diagram of an apparatus 600 for recommending information based on instant messaging according to an exemplary embodiment. For example, the apparatus 600 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

6, device 600 may include one or more of the following components: processing component 602, memory 604, power supply component 606, multimedia component 608, audio component 610, input/output (I/O) interface 612, sensor component 614, and communication component 616 .

The processing component 602 generally controls the overall operations of the device 600, such as those associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 602 may include one or more processors 620 to execute instructions to complete all or part of the steps of the above method. Additionally, processing component 602 may include one or more modules that facilitate interaction between processing component 602 and other components. For example, processing component 602 may include a multimedia module to facilitate interaction between multimedia component 608 and processing component 602 .

The memory 604 is configured to store various types of data to support operations at the device 600 . Examples of such data include instructions for any application or method operating on device 600, contact data, phonebook data, messages, pictures, videos, and the like. The memory 604 can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

The power supply component 606 provides power to various components of the device 600 . Power components 606 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device 600 .

The multimedia component 608 includes a screen that provides an output interface between the device 600 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may not only sense a boundary of a touch or swipe action, but also detect duration and pressure associated with the touch or swipe action. In some embodiments, the multimedia component 608 includes a front camera and/or a rear camera. When the device 600 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capability.

The audio component 610 is configured to output and/or input audio signals. For example, the audio component 610 includes a microphone (MIC) configured to receive external audio signals when the device 600 is in operation modes, such as call mode, recording mode and voice recognition mode. Received audio signals may be further stored in memory 604 or sent via communication component 616 . In some embodiments, the audio component 610 also includes a speaker for outputting audio signals.

The I/O interface 612 provides an interface between the processing component 602 and a peripheral interface module. The peripheral interface module may be a keyboard, a click wheel, a button, and the like. These buttons may include, but are not limited to: a home button, volume buttons, start button, and lock button.

Sensor assembly 614 includes one or more sensors for providing status assessments of various aspects of device 600 . For example, the sensor component 614 can detect the open/closed state of the device 600, the relative positioning of components, such as the display and keypad of the device 600, and the sensor component 614 can also detect a change in the position of the device 600 or a component of the device 600 , the presence or absence of user contact with the device 600 , the device 600 orientation or acceleration/deceleration and the temperature change of the device 600 . The sensor assembly 614 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. Sensor assembly 614 may also include optical sensors, such as CMOS or CCD image sensors, for use in imaging applications. In some embodiments, the sensor component 614 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor or a temperature sensor.

The communication component 616 is configured to facilitate wired or wireless communication between the apparatus 600 and other devices. The device 600 can access wireless networks based on communication standards, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 616 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 616 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, Infrared Data Association (IrDA) technology, Ultra Wide Band (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, apparatus 600 may be programmed by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable Realized by a gate array (FPGA), a controller, a microcontroller, a microprocessor or other electronic components, it is used to execute the instant messaging method on the terminal side in the above-mentioned Figure 2 and Figure 3 .

In an exemplary embodiment, there is also provided a non-transitory computer-readable storage medium including instructions, such as the memory 604 including instructions, which can be executed by the processor 620 of the device 600 to implement the above method. For example, the non-transitory computer readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

In an exemplary embodiment, a non-transitory computer-readable storage medium is also provided. When the instructions in the storage medium are executed by the processor of the mobile terminal, the mobile terminal can perform the information recommendation based on instant messaging. Methods.

Fig. 7 is a block diagram of an apparatus 700 for recommending information based on instant messaging according to an exemplary embodiment. For example, the apparatus 700 may be provided as a server. Referring to FIG. 7 , apparatus 700 includes processing component 722 , which further includes one or more processors, and a memory resource represented by memory 732 for storing instructions executable by processing component 722 , such as application programs. The application program stored in memory 732 may include one or more modules each corresponding to a set of instructions. In addition, the processing component 722 is configured to execute instructions to execute the above method for information recommendation based on instant messaging.

Device 700 may also include a power component 726 configured to perform power management of device 700 , a wired or wireless network interface 750 configured to connect device 700 to a network, and an input-output (I/O) interface 758 . The apparatus 700 can operate based on an operating system stored in the memory 732, such as Windows Server ^™ , Mac OS X ^™ , Unix ^™ , Linux ^™ , FreeBSD ^™ or the like.

Other embodiments of the present disclosure will be readily apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any modification, use or adaptation of the present disclosure, and these modifications, uses or adaptations follow the general principles of the present disclosure and include common knowledge or conventional technical means in the technical field not disclosed in the present disclosure . The specification and examples are to be considered exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It should be understood that the present disclosure is not limited to the precise constructions which have been described above and shown in the drawings, and various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (16)

1. a kind of method that information recommendation is carried out based on instant messaging, it is characterised in that methods described includes：

In conversation procedure, the conversation message that the participating user according to the session is interacted obtains the session of the session Scape information；

Obtain the fileinfo of destination multimedia file to be recommended, the fileinfo of the destination multimedia file be with it is described The fileinfo of the multimedia file of the user characteristics matching of session context information and the participating user；

The fileinfo of the destination multimedia file is sent to the participating user terminal of the session, by the participating user end Be shown in the fileinfo of the destination multimedia file on the session interface of the session by end.

2. method according to claim 1, it is characterised in that the meeting that the participating user according to the session is interacted Words message, the session context information for obtaining the session includes：

In the conversation procedure, at least one keyword of the message that the participating user is interacted is obtained；

According at least one keyword and default scene classification model, the session context information of the session is obtained, it is described Default scene classification model is used to carry out scene Recognition to session according to keyword.

3. method according to claim 1, it is characterised in that the file of acquisition destination multimedia file to be recommended Information includes：

According to the ID of the participating user, the user characteristics of the participating user is obtained, the user characteristics includes institute State at least one in identity characteristic, the behavioural characteristic of participating user；

According to the session context information, the file letter of the first multimedia file corresponding with the session context information is obtained Breath；

According to the user characteristics of the participating user, from the fileinfo of first multimedia file, many matchmakers of target are obtained The fileinfo of body file.

4. method according to claim 3, it is characterised in that the behavioural characteristic includes navigation patterns feature, plays row In being characterized at least one, it is described broadcasting behavioural characteristic according to the multimedia behavior of user obtain.

5. method according to claim 1, it is characterised in that the participating user terminal to the session sends described After the fileinfo of destination multimedia file, methods described also includes：

The destination multimedia file is sent to the participating user terminal of the session, by the participating user terminal in the meeting Words are played out in interface.

6. a kind of device that information recommendation is carried out based on instant messaging, it is characterised in that described device includes：

Scene acquisition module, in conversation procedure, the conversation message that the participating user according to the session is interacted to be obtained The session context information of the session；

Fileinfo acquisition module, the fileinfo for obtaining destination multimedia file to be recommended, the destination multimedia The fileinfo of file is the multimedia file matched with the user characteristics of the session context information and the participating user Fileinfo；

Sending module, the fileinfo for sending the destination multimedia file to the participating user terminal of the session, by Be shown in the fileinfo of the destination multimedia file on the session interface of the session by the participating user terminal.

7. device according to claim 6, it is characterised in that the scene acquisition module is used for：

In the conversation procedure, at least one keyword of the message that the participating user is interacted is obtained；

According at least one keyword and default scene classification model, the session context information of the session is obtained, it is described Default scene classification model is used to carry out scene Recognition to session according to keyword.

8. device according to claim 6, it is characterised in that the fileinfo acquisition module is used for：According to the ginseng With the ID of user, the user characteristics of the participating user is obtained, the user characteristics includes the body of the participating user In part feature, behavioural characteristic at least one；

According to the session context information, the file letter of the first multimedia file corresponding with the session context information is obtained Breath；

According to the user characteristics of the participating user, from the fileinfo of first multimedia file, many matchmakers of target are obtained The fileinfo of body file.

9. device according to claim 8, it is characterised in that the behavioural characteristic includes navigation patterns feature, plays row In being characterized at least one, it is described broadcasting behavioural characteristic according to the multimedia behavior of user obtain.

10. device according to claim 6, it is characterised in that the sending module is additionally operable to the participation to the session User terminal sends the destination multimedia file, is played out in the session interface by the participating user terminal.

A kind of 11. methods that information recommendation is carried out based on instant messaging, it is characterised in that methods described includes：

In conversation procedure, the fileinfo of the destination multimedia file that the reception server sends, the destination multimedia file Fileinfo described in session session context information and the session participating user user characteristics matching multimedia The fileinfo of file；

According to the play rules that terminal pre-sets, the fileinfo based on the destination multimedia file is played out.

12. methods according to claim 11, it is characterised in that according to the play rules that terminal pre-sets, based on institute State destination multimedia file fileinfo play out including：

If the play rules that the terminal pre-sets are used to limit the network connection type needed for playing, according to the end Whether the network connection type that end is presently in meets network connection type needed for the broadcasting, if met, based on described The fileinfo of destination multimedia file, obtains and plays the destination multimedia file；Or,

If the play rules that the terminal pre-sets need user to trigger for limiting broadcasting, detecting to the mesh During the trigger action of the fileinfo for marking multimedia file, based on the fileinfo of the destination multimedia file, obtain and broadcast Put the destination multimedia file；Or,

If the play rules that the terminal pre-sets are played out for limiting acquiescence, the destination multimedia is received During the fileinfo of file, based on the fileinfo of the destination multimedia file, the destination multimedia text is obtained and played Part.

13. a kind of devices that information recommendation is carried out based on instant messaging, it is characterised in that described device includes：

Receiver module, in conversation procedure, the fileinfo of the destination multimedia file that the reception server sends, the mesh Mark the user characteristics of the participating user of the session context information and the session of session described in the fileinfo of multimedia file The fileinfo of the multimedia file of matching；

Playing module, for the play rules pre-set according to terminal, the fileinfo based on the destination multimedia file Play out.

14. devices according to claim 13, it is characterised in that the playing module is used for：

If the play rules that the terminal pre-sets are used to limit the network connection type needed for playing, according to the end Whether the network connection type that end is presently in meets network connection type needed for the broadcasting, if met, based on described The fileinfo of destination multimedia file, obtains and plays the destination multimedia file；Or,

If the play rules that the terminal pre-sets need user to trigger for limiting broadcasting, detecting to the mesh During the trigger action of the fileinfo for marking multimedia file, based on the fileinfo of the destination multimedia file, obtain and broadcast Put the destination multimedia file；Or,

If the play rules that the terminal pre-sets are played out for limiting acquiescence, the destination multimedia is received During the fileinfo of file, based on the fileinfo of the destination multimedia file, the destination multimedia text is obtained and played Part.

A kind of 15. devices that information recommendation is carried out based on instant messaging, it is characterised in that including：

Processor；

Memory for storing the executable instruction of processor；

Wherein, the processor is configured as：

In conversation procedure, the conversation message that the participating user according to the session is interacted obtains the session of the session Scape information；

Obtain the fileinfo of destination multimedia file to be recommended, the fileinfo of the destination multimedia file be with it is described The fileinfo of the multimedia file of the user characteristics matching of session context information and the participating user；

The fileinfo of the destination multimedia file is sent to the participating user terminal of the session, by the participating user end Be shown in the fileinfo of the destination multimedia file on the session interface of the session by end.

A kind of 16. devices that information recommendation is carried out based on instant messaging, it is characterised in that including：

Processor；

Memory for storing the executable instruction of processor；

Wherein, the processor is configured as：

In conversation procedure, the fileinfo of the destination multimedia file that the reception server sends, the destination multimedia file Fileinfo described in session session context information and the session participating user user characteristics matching multimedia The fileinfo of file；

According to the play rules that terminal pre-sets, the fileinfo based on the destination multimedia file is played out.