CN106611008A - Method and device for managing internet content labels - Google Patents

Abstract

The invention discloses a method for managing Internet content tags, which includes creating a content tag library, and the method further includes: acquiring first content tag trees corresponding to different websites, and respectively determining category tags of categories to which each first content tag tree belongs; Matching the content tags of the first content tag tree with the content tags in the content tag library according to the preset matching rules based on the category tags, and updating the content tag library according to the matching result. The invention also discloses a management device for Internet content tags.

Description

Method and device for managing Internet content tags

technical field

The invention relates to the technical field of the Internet, in particular to a method and device for managing Internet content tags.

Background technique

With the rapid development of the Internet, more and more content providers are constantly emerging, and different content providers participate in each field, and each content provider has its own specific content label system, and each content label is different. The same, but some tags are the same or have greater similarity. For scenarios that require user portrait construction based on user access to Internet content and behavior, as well as customer-based personalized and accurate content push scenarios, there is an urgent need for a unified and complete Internet content labeling system that can be based on user access or user behavior. Personalized content push, etc. provide convenience and flexibility. Currently, there is no plan to combine the different content labeling systems.

Contents of the invention

In view of this, the embodiment of the present invention expects to provide a management and device for Internet content labeling, which can form a unified Internet content labeling system, and provide convenience and flexibility for personalized content push based on user access or user behavior.

In order to achieve the above object, the technical solution of the embodiment of the present invention is achieved in this way:

The embodiment of the present invention provides a kind of management method of Internet content tag, comprising: creating content tag storehouse, described method also includes:

Obtaining first content tag trees corresponding to different websites, and respectively determining the category tags of the category to which each first content tag tree belongs;

Matching the content tags of the first content tag tree with the content tags in the content tag library according to the preset matching rules based on the category tags, and updating the content tag library according to the matching result.

In the above solution, the acquiring the first content tag tree corresponding to different websites includes:

Obtaining the website domain names corresponding to different websites, and at least one uniform resource locator URL under the website domain names, based on the website domain names and the URLs, using the content label rules of each website to determine the first content label tree corresponding to different websites .

In the above solution, the respectively determining the category tags of the category of each first content tag tree includes:

The website domain names of the websites corresponding to each first content tag tree are respectively read, and the category tags of the category to which each first content tag tree belongs are determined according to the website domain names and the preset website domain name classification library.

In the above scheme, matching the content tags of the first content tag tree with the content tags in the content tag library based on the category tags according to preset matching rules includes:

Obtaining the second content label tree whose root node content label is the same as the category label in the content label library, combining semantic analysis, according to the order from left to right or from top to bottom, the content labels of the first content label tree The content tags of each level in the second content tag tree are respectively matched step by step.

In the above solution, the updating of the content tag library according to the matching result includes:

determining that there is no content tag identical or similar to the content tag in the second content tag tree, then adding the content tag at a corresponding level of the second content tag tree;

Determine that there is a content tag similar to the content tag in the second content tag tree, then update the name of the content tag similar to the content tag; wherein, the content tag similar to the content tag has a name similar to the content tag The content tags are different, but the corresponding parent tags and child tags are the same.

In the above solution, after updating the content tag library according to the matching result, the method further includes:

Starting from the same content tag as the root node content tag of the first content tag tree in the second content tag tree, the The content tag is matched with the content tag of the corresponding level in the first content tag tree, and if the content tag in the second content tag tree does not exist in the content tag of the corresponding level of the first content tag tree, delete Content tags in the second content tag tree.

The embodiment of the present invention also provides a management device for Internet content tags, the device includes: a creation module, an acquisition module and an update module; wherein,

The creation module is used to create a content tag library;

The obtaining module is used to obtain the first content tag trees corresponding to different websites, and respectively determine the category tags of the category to which each first content tag tree belongs;

The update module is configured to match the content tags of the first content tag tree with the content tags in the content tag library according to preset matching rules based on the category tags, and update the content according to the matching result tag library.

In the above solution, the acquisition module is specifically used to acquire the website domain names corresponding to different websites, and at least one Uniform Resource Locator URL under the website domain names, based on the website domain names and the URLs, using the content of each website The tag rules determine the first content tag trees corresponding to different websites.

In the above solution, the acquisition module is specifically used to respectively read the website domain names of the websites corresponding to each first content tag tree, and determine the category to which each first content tag tree belongs according to the website domain name and the preset website domain name classification library category labels.

In the above scheme, the update module is specifically used to obtain the second content label tree whose root node content label in the content label library is the same as the category label, and combine semantic analysis according to the left-to-right or top-down Sequentially match the content tags of the first content tag tree with the content tags of each level in the second content tag tree step by step.

In the above solution, the update module is specifically configured to determine that there is no content tag identical or similar to the content tag in the second content tag tree, and then add the the content label;

Determine that there is a content tag similar to the content tag in the second content tag tree, then update the name of the content tag similar to the content tag; wherein, the content tag similar to the content tag has a name similar to the content tag The content tags are different, but the corresponding parent tags and child tags are the same.

In the above solution, the update module is further configured to start from the content tag in the second content tag tree that is the same as the root node content tag of the first content tag tree, and follow the sequence from left to right or from top to bottom match the content tags in the second content tag tree with the corresponding level content tags in the first content tag tree, if the content tags in the second content tag tree are in the first content tag If the content tag at the corresponding level of the tree does not exist, the content tag in the second content tag tree is deleted.

The method and device for managing Internet content tags provided by the embodiments of the present invention create a content tag library, and the method further includes: obtaining first content tag trees corresponding to different websites, and respectively determining the categories of the categories to which each first content tag tree belongs Tags; matching the content tags of the first content tag tree with the content tags in the content tag library according to preset matching rules based on the category tags, and updating the content tag library according to the matching result; thus, Different content labeling systems used by different Internet content providers can be merged to form a unified Internet content labeling system, which is convenient for later analysis of user access history, construction of user portraits, and personalized recommendation based on user preference labels and real-time marketing services to improve the user experience of users accessing Internet content, and provide convenience and flexibility for personalized content recommendations based on user access or user behavior.

Description of drawings

Fig. 1 is a schematic flow chart of a method for managing Internet content tags according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a first content tag tree according to Embodiment 1 of the present invention;

3 is a schematic diagram of a second content tag tree in a content tag library according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a first content tag tree in Embodiment 2 of the present invention;

5 is a schematic flow chart of a method for managing Internet content tags according to Embodiment 2 of the present invention;

FIG. 6 is a schematic diagram of the composition and structure of a device for managing Internet content tags according to an embodiment of the present invention.

detailed description

In the embodiment of the present invention, the content tag library is created, and the method further includes: obtaining first content tag trees corresponding to different websites, respectively determining the category tags of the category to which each first content tag tree belongs; The content tags in the first content tag tree are matched with the content tags in the content tag library according to preset matching rules, and the content tag library is updated according to the matching result.

Embodiment one

Fig. 1 shows the schematic flow chart of the management method of Internet content label of the embodiment of the present invention; As shown in Fig. 1, the management method of Internet content label of the embodiment of the present invention comprises:

Step 100: Create a content tag library;

Here, it should be noted that this step can only be performed when the method for managing Internet content tags described in the present invention is executed for the first time, and the subsequent content tag library can be directly applied.

Step 101: Obtain the first content tag trees corresponding to different websites, and respectively determine the category tags of the category to which each first content tag tree belongs;

Here, the acquisition may be periodic acquisition, and the period may be set according to actual needs, for example, the period is two weeks.

In one embodiment, the obtaining the first content tag tree corresponding to different websites includes:

Obtain the website domain names (HOST) corresponding to different websites, and at least one uniform resource locator (URL, Uniform Resource Locator) under the website domain names, based on the website domain names and the URLs, use the content label rules of each website to determine The first content tag tree corresponding to different websites;

Here, the website domain names (HOST) corresponding to different websites and at least one URL under the website domain names can be obtained through the existing label data interface of the Internet crawler tool or other external systems;

The website of each Internet content provider has its own set of content labeling system, that is, the content labeling rules, which are in a tree structure as a whole. Technology, entertainment, society, military, etc.; according to the domain name of the website and at least one URL under the website, use the content label rules of the website to determine the first content label tree corresponding to the website; the first content label tree as a whole It is a tree structure, and all content tags have a certain hierarchical arrangement. At the same time, there is affiliation between the content tags of adjacent levels. The content tags near the root node are called parent tags, while the content tags far from the root node It is called a sub-tab, and FIG. 2 is a schematic diagram of a first content tag tree according to an embodiment of the present invention.

In an embodiment, the respectively determining the category tags of the category to which each first content tag tree belongs includes:

Read the website domain names of the websites corresponding to each first content tag tree respectively, and determine the category tags of the category to which each first content tag tree belongs according to the website domain name and the preset website domain name classification library;

Here, the website domain name classification library based on can be pre-built or existing, and the website domain name classification library includes the categories of website content corresponding to different website domain names; for example: a website whose website domain name is xxsy.com corresponds to The category of the website content is books; that is, if the website domain name corresponding to the first content label tree is xxsy.com, the category label of the first content label tree is books.

Step 102: Match the content tags of the first content tag tree with the content tags in the content tag library according to the preset matching rules based on the category tags, and update the content tag library according to the matching result;

In an embodiment, the matching of the content tags of the first content tag tree with the content tags in the content tag library based on the category tags according to a preset matching rule includes:

Obtaining the second content label tree whose root node content label is the same as the category label in the content label library, combining semantic analysis, according to the order from left to right or from top to bottom, the content labels of the first content label tree Match the content tags of each level in the second content tag tree step by step;

Here, at the initial stage of creating the content tag library, there may not be a second content tag tree whose root node content tag is the same as the category tag in the content tag library, in this case, the root node content tag is created a second content tag tree identical to the category tags;

Described semantic analysis is the semantic analysis to content label name, if the name of two content labels is identical and corresponding parent label and child label are all the same, then judge that two content labels are identical; If the name of two content labels is different and corresponding If the parent tags and child tags are the same, it is judged that the two content tags are similar; if the names of the two content tags are different, and the corresponding parent tags or child tags are not the same, it is judged that the two content tags are different;

In one embodiment, if the category label is "book", the acquiring the second content label tree whose root node content label in the content label library is the same as the category label is: obtaining the root node in the content label library The node is the second content tag tree of the book.

The order from left to right or top to bottom is the order from parent node to child node.

In an embodiment, in the combined semantic analysis, the content tags of the first content tag tree are respectively combined with the content tags of each level in the second content tag tree in order from left to right or from top to bottom Step-by-step matching includes:

Starting from the root node content tag of the first content tag tree, according to the order from left to right or from top to bottom, first associate the root node content tag with the content of each level in the second content tag tree Tags are matched step by step. If there is a content tag identical to the root node content tag in the second content tag tree, then continue to match each sub-tag of the root node content tag with the second content tag tree respectively. The content tags of each level in the tree are matched step by step. If there is a content tag identical to the sub-tag in the second content tag tree, then continue to match each sub-tag of the sub-tag with the second content tag The content tags of each level in the tree are matched level by level, and so on, until the matching of all content tags in the first content tag tree is completed.

In one embodiment, the updating the content tag library according to the matching result includes:

determining that there is no content tag identical or similar to the content tag in the second content tag tree, then adding the content tag at a corresponding level of the second content tag tree;

Determine that there is a content tag similar to the content tag in the second content tag tree, then update the name of the content tag similar to the content tag; wherein, the content tag similar to the content tag has a name similar to the content tag The content tags are different, but the corresponding parent tags and child tags are the same;

If it is determined that there is a content tag identical to the content tag in the second content tag tree, the current content tag identical to the content tag in the second content tag tree remains unchanged, and the first content tag can continue to be matched other content tags in the library;

Here, FIG. 3 is a schematic diagram of the second content tag tree in the content tag library according to the embodiment of the present invention. As shown in FIG. 2 and FIG. Starting from the root node content label of a content label tree, namely "agriculture and forestry", according to the order from left to right or from top to bottom, "agriculture and forestry" is respectively connected with the content labels of each level in the second content label tree step by step Matching, that is, matching with the sub-node content tags "novel", "history" and "science and technology" of "book" first, and after semantic analysis, it is found that there is no content tag identical to the "agriculture and forestry", then "agriculture and forestry" added to the "Books" sub-tab;

Fig. 4 is a schematic diagram of the first content tag tree according to the second embodiment of the present invention. As shown in Fig. 3 and Fig. 4 , the category tag of the first content tag tree is "book", and from the first content tag The content tag of the root node of the tree, which is "novel", is matched with the content tags of each level in the second content tag tree respectively, and the same "novel" is found in the second content tag tree through semantic analysis, Then the sub-tag "horror" of "fiction" is matched step by step with the content tags of each level in the second content tag tree, and after semantic analysis, it is found that the content tag "thriller" similar to the "horror" Then update the content tag "horror" in the second content tag tree to "horror".

In one embodiment, after updating the content tag library according to the matching result, the method further includes:

Starting from the same content tag as the root node content tag of the first content tag tree in the second content tag tree, the The content tag is matched with the content tag of the corresponding level in the first content tag tree, and if the content tag in the second content tag tree does not exist in the content tag of the corresponding level of the first content tag tree, delete a content tag in the second content tag tree;

Here, as shown in Figure 3 and Figure 4, start from the same content label as the root node content label of the first content label tree in the second content label tree, that is, from the second content label tree in the content label " Novel", match the content tags in the second content tag tree with the corresponding level content tags in the first content tag tree in order from left to right or top to bottom, and find the second content tag If the subtag "gods" of "novels" in the tree does not exist in the subtags of "novels" in the first content tag tree, the content tag "gods" in the second content tag tree is deleted.

Embodiment two

Fig. 5 shows the schematic flow chart of the management method of Internet content label of the embodiment of the present invention; As shown in Fig. 5, the management method of Internet content label of the embodiment of the present invention comprises:

Step 501: Obtain first content tag trees corresponding to different websites, and determine the category tags of the category to which each first content tag tree belongs;

Before this step, the method further includes: creating a content label library; it should be noted that the creation of the content label library can only be performed when the Internet content label management method of the present invention is executed for the first time, and can be directly applied subsequently.

The acquisition may be periodic acquisition, and the period may be set according to actual needs, for example, the period is two weeks.

In one embodiment, the obtaining the first content tag tree corresponding to different websites includes:

Obtain the website domain names corresponding to different websites and at least one URL under the website domain names through Internet crawler tools or other existing label data interfaces of external systems, and use the content tags of each website based on the website domain names and the URLs The rule determines the first content tag tree corresponding to different websites;

Here, the website of each Internet content provider has its own set of content labeling system, which is in a tree structure as a whole. For example, Baidu includes Baidu News, Baidu Zhizhi, Baidu Video, Baidu Map, etc. Baidu News includes technology, entertainment , social, military, etc.; corresponding to the content labeling system, there are content labeling rules, that is, each content label corresponds to the URL under the website domain name, and according to the website domain name of the website and at least one URL under the website, use the website’s URL The content label rule determines the first content label tree corresponding to the website.

In an embodiment, the determining the category label of the category to which each first content label tree belongs includes:

Read the website domain names of the websites corresponding to each first content tag tree respectively, and determine the category tags of the category to which each first content tag tree belongs according to the website domain name and the preset website domain name classification library;

Here, the website domain name classification library based on can be pre-built or existing, and the website domain name classification library includes the categories of website content corresponding to different website domain names; for example: a website whose website domain name is youku.com corresponds to The category of the website content is video; that is, if the website domain name corresponding to the first content label tree is youku.com, the category label of the first content label tree is video.

Step 502: Based on the category tags, match the content tags of the first content tag tree with the content tags in the content tag library according to the preset matching rules, and judge whether there is a content tag corresponding to the content tag library in the content tag library. If the same content tag as the content tag in the first content tag tree exists, execute step 503; if not exist, execute step 505;

In the embodiment of the present invention, the matching of the content tags of the first content tag tree with the content tags in the content tag library based on the category tags according to preset matching rules includes:

Obtaining the second content label tree whose root node content label is the same as the category label in the content label library, combining semantic analysis, according to the order from left to right or from top to bottom, the content labels of the first content label tree Match the content tags of each level in the second content tag tree step by step;

Here, the semantic analysis is the semantic analysis of the content tag names, if the names of the two content tags are the same and the corresponding parent tags and child tags are the same, then it is judged that the two content tags are the same; if the names of the two content tags are different And the corresponding parent tags and child tags are the same, it is judged that the two content tags are similar; if the names of the two content tags are different, and the corresponding parent tags or child tags are not the same, it is judged that the two content tags are different;

In an embodiment, in the combined semantic analysis, the content tags of the first content tag tree are respectively combined with the content tags of each level in the second content tag tree in order from left to right or from top to bottom Step-by-step matching includes:

Starting from the root node content tag of the first content tag tree, according to the order from left to right or from top to bottom, first associate the root node content tag with the content of each level in the second content tag tree Tags are matched step by step. If there is a content tag identical to the root node content tag in the second content tag tree, then continue to match each sub-tag of the root node content tag with the second content tag tree respectively. The content tags of each level in the tree are matched step by step. If there is a content tag identical to the sub-tag in the second content tag tree, then continue to match each sub-tag of the sub-tag with the second content tag The content tags of each level in the tree are matched level by level, and so on, until the matching of all content tags in the first content tag tree is completed.

Step 503: Starting from the content tag in the second content tag tree that is the same as the root node content tag of the first content tag tree, sort the second content tag in order from left to right or from top to bottom The content tags in the tree are matched with the content tags of the corresponding level in the first content tag tree, and it is judged whether the content tag in the second content tag tree exists in the first content tag tree, if not, Execute step 504; if exist, execute step 508;

Here, due to the dynamic changes of the content tags corresponding to the content provided by the content provider, there will be some useless content tags in the content tag library. Synchronization requires periodic deletion of useless tags in the content tag library; as shown in Figure 3 and Figure 4, from the second content tag tree the same as the root node content tag of the first content tag tree Starting from the content tag, that is, starting from the content tag "novel" in the second content tag tree, align the content tags in the second content tag tree with the first content tag in order from left to right or from top to bottom The content tags of the corresponding levels in the tree are matched, and it is found that the sub-tag "genie" of "novel" in the second content tag tree does not exist in the sub-tag of the first content tag tree "novel", then delete the second content The content tag "genie" in the tag tree.

Step 504: Delete content tags in the second content tag tree that do not exist in the first content tag tree, and execute step 508.

Step 505: Judging whether there is a content tag similar to the content tag in the first content tag tree in the content tag library, if yes, go to step 506; if not, go to step 507;

Step 506: Update the name of the content tag similar to the content tag to the name of the content tag in the first content tag tree, and execute step 508.

Step 507: Add the content tag on the corresponding level of the second content tag tree.

Step 508: End this processing flow.

Embodiment three

Fig. 6 is a schematic diagram of the composition and structure of the management device of the Internet content label according to the embodiment of the present invention;

The creation module 61 is used to create a content label library;

The obtaining module 62 is configured to obtain the first content tag trees corresponding to different websites, and respectively determine the category tags of the category to which each first content tag tree belongs;

The update module 63 is configured to match the content tags of the first content tag tree with the content tags in the content tag library according to preset matching rules based on the category tags, and update the content tag library;

Here, the acquisition may be periodic acquisition, and the period may be set according to actual needs, for example, the period is two weeks.

In one embodiment, the obtaining module 62 is specifically configured to obtain website domain names corresponding to different websites, and at least one URL under the website domain names, and use the content tags of each website based on the website domain names and the URLs The rule determines the first content tag tree corresponding to different websites.

In one embodiment, the acquisition module 62 is specifically configured to read the website domain names of the websites corresponding to each first content tag tree, and determine each first content tag according to the website domain names and the preset website domain name classification library. the category label of the category the tree belongs to;

Here, the website domain name classification library based on can be pre-built or existing, and the website domain name classification library includes the categories of website content corresponding to different website domain names; for example: a website whose website domain name is xxsy.com corresponds to The category of the website content is books; that is, if the website domain name corresponding to the first content label tree is xxsy.com, the category label of the first content label tree is books.

In an embodiment, the update module 63 is specifically configured to obtain a second content label tree whose root node content label in the content label library is the same as the category label, and combine semantic analysis, from left to right or from top to bottom Matching the content tags of the first content tag tree with the content tags of each level in the second content tag tree in a downward order;

Here, the semantic analysis is the semantic analysis of the content tag names, if the names of the two content tags are the same and the corresponding parent tags and child tags are the same, then it is judged that the two content tags are the same; if the names of the two content tags are different And if the corresponding parent tags and child tags are the same, it is judged that the two content tags are similar; if the names of the two content tags are different, and the corresponding parent tags or child tags are not the same, it is judged that the two content tags are different.

In one embodiment, the update module 63 is specifically configured to start from the root node content tag of the first content tag tree, and first update the root node content in order from left to right or top to bottom Tags are matched step by step with the content tags of each level in the second content tag tree, and if there is a content tag identical to the content tag of the root node in the second content tag tree, the root node will continue to be Each sub-tag of the content tag is matched step by step with the content tags of each level in the second content tag tree, and if there is a content tag identical to the sub-tag in the second content tag tree, continue to Each subtag of the subtags is matched step by step with the content tags of each level in the second content tag tree, and so on, until the matching of all content tags in the first content tag tree is completed.

In an embodiment, the update module 63 is specifically configured to determine that there is no content tag identical or similar to the content tag in the second content tag tree, and then at the corresponding level of the second content tag tree Add the content tag above;

Determine that there is a content tag similar to the content tag in the second content tag tree, then update the name of the content tag similar to the content tag; wherein, the content tag similar to the content tag has a name similar to the content tag The content tags are different, but the corresponding parent tags and child tags are the same;

If it is determined that there is a content tag identical to the content tag in the second content tag tree, the current content tag identical to the content tag in the second content tag tree remains unchanged, and the first content tag can continue to be matched Other content tabs in the library.

In an embodiment, the update module 63 is further configured to start from the content tag in the second content tag tree that is the same as the content tag of the root node of the first content tag tree, and proceed from left to right or from left to right Matching the content tags in the second content tag tree with the corresponding level content tags in the first content tag tree in a top-down order, if the content tag in the second content tag tree is in the first content tag tree If the content tag at the corresponding level of the first content tag tree does not exist, the content tag in the second content tag tree is deleted.

What needs to be pointed out here is that the above description related to the device is similar to the above description of the method, and the description of the beneficial effects of the same method will not be repeated. For the technical details not disclosed in the device embodiments of the present invention, please refer to the description of the method embodiments of the present invention.

In the embodiment of the present invention, the creation module 61, the acquisition module 62 and the update module 63 can all be implemented by a central processing unit (CPU, Central Processing Unit) or a digital signal processor (DSP, Digital Signal Processor), Or field programmable gate array (FPGA, Field Programmable Gate Array), or integrated circuit (ASIC, Application Specific Integrated Circuit) implementation.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention.

Claims (12)

1. A method for managing internet content tags, wherein a content tag library is created, the method further comprising:

acquiring first content tag trees corresponding to different websites, and respectively determining category tags of categories to which the first content tag trees belong;

and matching the content label of the first content label tree with the content label in the content label library according to a preset matching rule based on the category label, and updating the content label library according to a matching result.

2. The method of claim 1, wherein the obtaining the first content tag tree corresponding to different websites comprises:

acquiring website domain names corresponding to different websites and at least one Uniform Resource Locator (URL) under the website domain names, and determining first content tag trees corresponding to the different websites by using content tag rules of the websites based on the website domain names and the URLs.

3. The method according to claim 1 or 2, wherein the determining the category label of the category to which each first content label tree belongs comprises:

and respectively reading the website domain names of the websites corresponding to the first content label trees, and determining the category labels of the categories to which the first content label trees belong according to the website domain names and a preset website domain name classification library.

4. The method according to claim 1 or 2, wherein the matching the content tag of the first content tag tree with the content tag in the content tag library according to a preset matching rule based on the category tag comprises:

and acquiring a second content label tree with the root node content labels in the content label library identical to the category labels, and matching the content labels of the first content label tree with the content labels of each level in the second content label tree step by step according to the sequence from left to right or from top to bottom by combining semantic analysis.

5. The method of claim 4, wherein the updating the content tag library according to the matching result comprises:

if the content label identical or similar to the content label does not exist in the second content label tree, adding the content label on the corresponding level of the second content label tree;

if the content tag similar to the content tag exists in the second content tag tree, updating the name of the content tag similar to the content tag; the content tags similar to the content tags are content tags with different names and the same corresponding parent tags and child tags.

6. The method of claim 4, wherein after the updating the content tag library according to the matching result, the method further comprises:

starting from a content label in the second content label tree which is the same as a content label of a root node of the first content label tree, matching the content label in the second content label tree with the content label of the corresponding level in the first content label tree according to the sequence from left to right or from top to bottom, and deleting the content label in the second content label tree if the content label in the second content label tree does not exist in the content label of the corresponding level in the first content label tree.

7. An apparatus for managing tags of internet contents, the apparatus comprising: the system comprises a creating module, an obtaining module and an updating module; wherein,

the creating module is used for creating a content label library;

the acquisition module is used for acquiring first content tag trees corresponding to different websites and respectively determining category tags of categories to which the first content tag trees belong;

and the updating module is used for matching the content tags of the first content tag tree with the content tags in the content tag library according to a preset matching rule based on the category tags and updating the content tag library according to a matching result.

8. The apparatus according to claim 7, wherein the obtaining module is specifically configured to obtain website domain names corresponding to different websites and at least one uniform resource locator URL under the website domain names, and determine, based on the website domain names and the URLs, first content tag trees corresponding to the different websites by using content tag rules of the websites.

9. The apparatus according to claim 7 or 8, wherein the obtaining module is specifically configured to read website domain names of websites corresponding to the first content tag trees, and determine category tags of categories to which the first content tag trees belong according to the website domain names and a preset website domain name classification library.

10. The apparatus according to claim 7 or 8, wherein the updating module is specifically configured to obtain a second content tag tree in the content tag library, where content tags of root nodes are the same as the category tags, and match content tags of the first content tag tree with content tags of each level in the second content tag tree step by step according to a left-to-right or top-to-bottom order in combination with semantic analysis.

11. The apparatus of claim 10, wherein the updating module is specifically configured to determine that no content tag identical or similar to the content tag exists in the second content tag tree, and add the content tag at a corresponding level of the second content tag tree;

if the content tag similar to the content tag exists in the second content tag tree, updating the name of the content tag similar to the content tag; the content tags similar to the content tags are content tags with different names and the same corresponding parent tags and child tags.

12. The apparatus of claim 10, wherein the updating module is further configured to match content tags in the second content tag tree with content tags in corresponding levels of the first content tag tree in a left-to-right or top-to-bottom order starting from a content tag in the second content tag tree that is the same as a content tag in a root node of the first content tag tree, and delete a content tag in the second content tag tree if the content tag in the second content tag tree does not exist in the content tag in the corresponding level of the first content tag tree.