CN106375776A - Shopping live broadcast system and online shopping platform - Google Patents

Abstract

The invention provides a shopping live broadcast system and an online shopping platform. The online shopping platform comprises the shopping live broadcast system. The shopping live broadcast system comprises a client, an instruction transfer server, a control center, and at least one web camera. The client comprises an interaction interface module which is used for sending a control instruction to the instruction transfer server. The instruction transfer server forwards the control instruction to the control center. The control center controls the at least one web camera according to the control instruction. The online side and the offline side are connected by live broadcast. Through live broadcast, consumers can acquire the video image of an entity store in real time and directly see the entity store, physical display, new product release, live show, sales promotion and lottery drawing activities of a business so as to identify whether a commodity is good or not and participate offline activities. Moreover, a channel and platform is created for outstanding businesses to show high-quality commodities to consumers in an all-round manner, entertaining shopping is realized, the confidence of buyers to buy is increased, and the image of businesses is improved.

Description

Shopping live streaming system and online shopping platform

technical field

The invention relates to the field of e-commerce, in particular to a shopping live streaming system and an online shopping platform supporting the live streaming function.

Background technique

With the popularization of e-commerce, people are becoming more and more accustomed to online shopping. As long as they move their hands, the favorite things will be delivered to their door, which not only saves money but also saves time. However, it is accompanied by quality problems. Since consumers can only have a general understanding of the products through pictures, but cannot see the real objects, there is an opportunity for speculators to cut corners, resulting in uneven quality of online products and deceiving consumers. , shoddy situations are not uncommon.

Therefore, the present invention provides a technical solution to help consumers identify good and bad products and reduce the living space of fake and bad products.

Contents of the invention

In order to solve the above problems, the present invention provides a live shopping system and an online shopping platform to help consumers intuitively see the merchant's physical store, physical display, new product release, on-site catwalk and promotional activities, etc., and also to create an excellent merchant. Channels and platforms that are presented to consumers in an all-round way. The platform includes a live broadcast system, which connects online and offline. Consumers can instantly obtain various video images of physical stores through live broadcast, so as to distinguish the quality of goods and participate in offline activities of merchants, making shopping entertaining, which not only increases consumer purchases Confidence, but also enhance the business image.

According to the first aspect of the present invention, the present invention provides a live shopping system, characterized in that the system includes a client, an instruction transfer server, a control center, and at least one network camera, wherein the client includes an interactive interface module , the interactive interface module is used to send a control instruction to the instruction transfer server, the instruction transfer server forwards the control instruction to the control center, and the control center controls the at least one network according to the control instruction camera.

The interactive interface module of the user terminal includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, and a camera control submodule.

The video picture display submodule is used to display the acquired video picture, the offline activity preview submodule is used to display a list of upcoming offline activities at a predetermined time and perform offline activity selection operations, and the product category selection submodule It is used to display at least one product category offline and perform product category selection operations. The camera selection submodule is used to display all network cameras and perform camera selection operations. When an activated network camera is selected by the camera selection submodule When selected, the camera control submodule is used to control the action of the selected network camera.

The network camera is a 360-degree rotating high-definition or ultra-clear camera, and is equipped with a slider and/or a mechanical arm. The control center controls the rotation, movement, or retractable.

Each product category offline corresponds to at least one webcam, and when one of the product categories is selected through the product category selection submodule, its corresponding webcam is switched to an active state, and the user end selects the webcam through the camera selection submodule At least one active network camera, and through the camera control submodule to control the movement, rotation or expansion of the network camera to obtain the corresponding video picture; When selecting, all network cameras are switched to an active state, and the client selects at least one network camera through the camera selection submodule, and controls the movement, rotation or expansion of the network camera through the camera control submodule to obtain the corresponding video screen.

The interactive interface module also includes a barrage sub-module for displaying and/or inputting real-time user comments, and a status information sub-module for counting and displaying the number of current online users.

According to the second aspect of the present invention, the present invention also provides an online shopping platform, which is characterized in that the online shopping platform includes a live shopping system, and the live shopping system includes a client, an instruction transfer server, a control center, and at least A network camera, wherein the client includes an interactive interface module, the interactive interface module is used to send control instructions to the instruction transfer server, and the instruction transfer server forwards the control instructions to the control center, the The control center controls the at least one network camera according to the control instruction.

Wherein, the shopping live streaming system is used for live streaming of brand offline stores, offline activities and consumer participation and interaction.

The offline activities include at least one of product display, new product pre-sale, product release, live catwalk, lottery, and promotion.

The interactive interface module of the user terminal includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, and a camera control submodule.

The video picture display submodule is used to display the acquired video picture, the offline activity preview submodule is used to display a list of upcoming offline activities at a predetermined time and perform offline activity selection operations, and the product category selection submodule It is used to display at least one product category offline and perform product category selection operations. The camera selection submodule is used to display all network cameras and perform camera selection operations. When an activated network camera is selected by the camera selection submodule When selected, the camera control submodule is used to control the action of the selected network camera.

The network camera is a 360-degree rotating high-definition or ultra-clear camera, and is equipped with a slider and/or a mechanical arm. The control center controls the rotation, movement, or retractable.

Each product category offline corresponds to at least one webcam, and when one of the product categories is selected through the product category selection submodule, its corresponding webcam is switched to an active state, and the user end selects the webcam through the camera selection submodule At least one active network camera, and through the camera control submodule to control the movement, rotation or expansion of the network camera to obtain the corresponding video picture; When selecting, all network cameras are switched to an active state, and the client selects at least one network camera through the camera selection submodule, and controls the movement, rotation or expansion of the network camera through the camera control submodule to obtain the corresponding video screen.

The interactive interface module also includes a barrage sub-module for displaying and/or inputting real-time user comments, and a status information sub-module for counting and displaying the number of current online users.

The beneficial effects of the present invention include: the live shopping system and the online shopping platform of the present invention connect online and offline through live broadcast, and consumers can instantly obtain various video images of physical stores through live broadcast, thereby distinguishing the quality of goods and participating in merchant online shopping. The following activities make shopping more entertaining, which not only increases consumers' confidence in buying, but also enhances the image of businesses.

Description of drawings

Figure 1 is a schematic diagram of the architecture of the live shopping system;

The main reference signs are explained as follows:

1 Client 2 Instruction transfer server

3 Control Center 4 Webcam

5 Activity Display Area/Product Display Area

detailed description

Hereinafter, the present invention will be further described in detail through specific embodiments in conjunction with the accompanying drawings.

Example 1:

According to the first embodiment of the present invention, a live shopping system is provided. Please refer to FIG. 1 for a schematic diagram of its architecture. The live shopping system includes a client 1, an instruction transfer server 2, a control center 3, and at least one network camera 4, wherein The client 1 includes an interactive interface module for sending control instructions to the instruction transfer server 2, and the instruction transfer server 2 forwards the control instructions to the control center 3, and the control center 3 according to the The control instruction controls the network camera 4 .

Wherein, the network camera 4 is a high-definition or ultra-clear camera that rotates 360 degrees, and is equipped with a sliding rod and/or a mechanical arm, a telescopic rod, etc., and is controlled by an external control command to rotate, move or expand, and the network camera 4 and the sliding rod, The number and position of mechanical arms and telescopic rods can be selectively configured and installed in the activity display area/product display area 5 in the brand's offline physical store according to specific needs, so as to obtain video images of relevant areas under command control.

The interactive interface module of the user terminal 1 includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, and a camera control submodule. The offline event preview sub-module is used for displaying a list of upcoming offline events at a predetermined time and performing an offline event selection operation. The product category selection sub-module is used for displaying at least one product category offline and performing a product category selection operation, and each product category corresponds to at least one network camera. The camera selection submodule is used to display all network cameras and perform camera selection operations. The network camera has active and inactive states. When an active network camera is selected by the camera selection submodule, the camera control submodule The module is used to control the action of the selected network camera, and the video picture display sub-module is used to display the video picture acquired by the controlled network camera.

For example, when an offline activity is selected through the offline activity forecasting submodule, all network cameras are switched to an active state, and the user terminal 1 can select at least one network camera through the camera selection submodule, and pass The camera control sub-module controls the up, down, left, and right movement, rotation or expansion and contraction of the network camera to obtain video images of corresponding positions and viewing angles in the active display area. And when one of the product categories is selected by the product category selection submodule, the network camera correspondingly installed in the product display area of this category is switched to an active state, and the user terminal 1 can select at least one activation by the camera selection submodule equally. state of the network camera, and through the camera control sub-module to control the network camera to move up, down, left, right, or stretch to obtain the corresponding video picture, so as to check the physical display of the product of interest.

In addition, the interactive interface module also includes a barrage sub-module for displaying and/or inputting real-time user comments, and a status information sub-module for counting and displaying the number of current online users.

Example 2:

According to the second embodiment of the present invention, an online shopping platform is provided. The online shopping platform includes the live shopping system of Embodiment 1. When users shop online on the online shopping platform, they can participate in the brand line through the live shopping system. The following activities are interactive, such as store tours, product physical display, new product pre-sales, product releases, live catwalks, lottery draws, promotions and other physical store activities.

Please refer to FIG. 1 for a schematic diagram of the structure of the shopping live broadcast system. The shopping live broadcast system includes a client terminal 1, an instruction transfer server 2, a control center 3, and at least one network camera 4, wherein the client terminal 1 includes an interactive interface module for The control instruction is sent to the instruction transfer server 2, and the instruction transfer server 2 forwards the control instruction to the control center 3, and the control center 3 controls the network camera 4 according to the control instruction.

Wherein, the network camera 4 is a high-definition or ultra-clear camera that rotates 360 degrees, and is equipped with a sliding rod and/or a mechanical arm, a telescopic rod, etc., and is controlled by an external control command to rotate, move or expand, and the network camera 4 and the sliding rod, The number and position of mechanical arms and telescopic rods can be selectively configured and installed in the activity display area/product display area 5 in the brand's offline physical store according to specific needs, so as to obtain video images of relevant areas under command control.

The interactive interface module of the user terminal 1 includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, and a camera control submodule. The offline event preview sub-module is used for displaying a list of upcoming offline events at a predetermined time and performing an offline event selection operation. The product category selection sub-module is used for displaying at least one product category offline and performing a product category selection operation, and each product category corresponds to at least one network camera. The camera selection submodule is used to display all network cameras and perform camera selection operations. The network camera has active and inactive states. When an active network camera is selected by the camera selection submodule, the camera control submodule The module is used to control the action of the selected network camera, and the video picture display sub-module is used to display the video picture acquired by the controlled network camera.

For clothing brands, the product category includes the men's clothing, women's clothing, children's clothing, and girls under the brand, which are aimed at different objects, or the product categories distinguished by style, such as occupation, leisure, and sports. For home appliance brands, product categories include product categories such as air conditioners, refrigerators, washing machines, and TVs under the brand, or product categories classified by other attributes. The present invention is applicable to brands and merchants operating various types of products, without limitation.

For example, when an offline activity is selected through the offline activity forecasting submodule, all network cameras are switched to an active state, and the user terminal 1 can select at least one network camera through the camera selection submodule, and pass The camera control sub-module controls the up, down, left, and right movement, rotation or expansion and contraction of the network camera to obtain video images of corresponding positions and viewing angles in the active display area. And when one of the product categories is selected by the product category selection submodule, the network camera correspondingly installed in the product display area of this category is switched to an active state, and the user terminal 1 can select at least one activation by the camera selection submodule equally. state of the network camera, and through the camera control sub-module to control the network camera to move up, down, left, right, or stretch to obtain the corresponding video picture, so as to check the physical display of the product of interest.

In addition, the interactive interface module also includes a barrage sub-module for displaying and/or inputting real-time user comments, and a status information sub-module for counting and displaying the number of current online users.

The shopping live broadcast system and online shopping platform provided by the embodiment of the present invention connect online and offline through live broadcast, and consumers can instantly obtain various video images of physical stores through live broadcast, and intuitively see the merchant's physical stores, physical display, and new product releases , on-site catwalks and promotional lottery activities, etc., so as to identify the quality of products and participate in brand offline activities. At the same time, it also creates a channel and platform for excellent merchants to display high-quality products to consumers in an all-round way, making shopping entertaining and increasing Consumers' buying confidence also enhances the business image.

Those skilled in the art can understand that all or part of the steps of the system and platform in the above embodiments can be completed by instructing related hardware through a program, and the program can be stored in a computer-readable storage medium, and the storage medium can include: read-only memory, Random access memory, disk or CD, etc.

The above content is a further detailed description of the present invention in conjunction with specific embodiments, and it cannot be assumed that the specific implementation of the present invention is limited to these descriptions. Those of ordinary skill in the technical field to which the present invention belongs can also make some simple deduction or replacement without departing from the concept of the present invention.

Claims (14)

1. Shopping live broadcast system, characterized in that the system includes a client, an instruction transfer server, a control center, and at least one network camera, wherein the client includes an interactive interface module, and the interactive interface module is used to send control instructions to the instruction transfer server, the instruction transfer server forwards the control instruction to the control center, and the control center controls the at least one network camera according to the control instruction. 2. The shopping live streaming system according to claim 1, wherein the interactive interface module of the user end includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, a camera control submodules. 3. The shopping live streaming system according to claim 2, wherein the video image display submodule is used to display the acquired video image, and the offline event preview submodule is used to display the upcoming offline event at a predetermined time. Activity list and offline activity selection operation, the product category selection submodule is used to display at least one product category offline and perform product category selection operation, and the camera selection submodule is used to display all network cameras and perform camera selection Operation, when an active network camera is selected through the camera selection sub-module, the camera control sub-module is used to control the action of the selected network camera. 4. The shopping live broadcast system according to claim 3, wherein the network camera is a 360-degree rotating high-definition or ultra-clear camera, and is equipped with a sliding rod and/or a mechanical arm, and the control center is controlled according to the camera The control instructions issued by the sub-modules control the rotation, movement, or expansion and contraction of the network camera. 5. The live shopping system according to claim 4, wherein each product category offline corresponds to at least one webcam, and when one of the product categories is selected by the product category selection submodule, its corresponding The network camera is switched to an active state, and the client selects at least one network camera in an active state through the camera selection submodule, and controls the movement, rotation or expansion of the network camera through the camera control submodule to obtain corresponding video images ; When an offline activity was selected by the offline activity forecast submodule, all network cameras were switched to an active state, and the user terminal selected at least one network camera by the camera selection submodule, and controlled the submodule by the camera The module controls the movement, rotation or expansion and contraction of the network camera to obtain corresponding video images. 6. The live shopping system according to claim 5, wherein the interactive interface module also includes a barrage sub-module for displaying and/or inputting user real-time comments, and a status information sub-module for statistics and Displays the number of currently online users. 7. online shopping platform, it is characterized in that, described online shopping platform comprises shopping live broadcast system, and described shopping live broadcast system comprises client end, instruction transfer server, control center, and at least one network camera, and wherein said client end comprises interactive interface module, the interactive interface module is used to send a control instruction to the instruction transfer server, and the instruction transfer server forwards the control instruction to the control center, and the control center controls the at least one webcam. 8. The online shopping platform according to claim 7, wherein the live shopping system is used for live broadcasting of brand offline stores, offline activities and consumer participation and interaction. 9. The online shopping platform according to claim 8, wherein the offline activities include at least one of product display, new product pre-sale, product release, live catwalk, lottery, and promotion. 10. The online shopping platform according to claim 9, wherein the interactive interface module of the user terminal includes a video screen display submodule, an offline event preview submodule, a product category selection submodule, a camera selection submodule, a camera control submodules. 11. The online shopping platform according to claim 10, wherein the video picture display submodule is used to display the obtained video picture, and the offline activity preview submodule is used to display the upcoming offline activities at a predetermined time. Activity list and offline activity selection operation, the product category selection submodule is used to display at least one product category offline and perform product category selection operation, and the camera selection submodule is used to display all network cameras and perform camera selection Operation, when an active network camera is selected through the camera selection sub-module, the camera control sub-module is used to control the action of the selected network camera. 12. The online shopping platform according to claim 11, wherein the network camera is a 360-degree rotating high-definition or ultra-clear camera, and is equipped with a sliding rod and/or a mechanical arm, and the control center is controlled according to the camera. The control instructions issued by the sub-modules control the rotation, movement, or expansion and contraction of the network camera. 13. The online shopping platform as claimed in claim 12, wherein each product category offline corresponds to at least one webcam, and when one of the product categories is selected by the product category selection submodule, its corresponding The network camera is switched to an active state, and the client selects at least one network camera in an active state through the camera selection submodule, and controls the movement, rotation or expansion of the network camera through the camera control submodule to obtain corresponding video images ; When an offline activity was selected by the offline activity forecast submodule, all network cameras were switched to an active state, and the user terminal selected at least one network camera by the camera selection submodule, and controlled the submodule by the camera The module controls the movement, rotation or expansion and contraction of the network camera to obtain corresponding video images. 14. The online shopping platform according to claim 13, wherein the interactive interface module also includes a barrage sub-module for displaying and/or inputting user real-time comments, and a status information sub-module for statistics and Displays the number of currently online users.