CN106301866A - The statistical method of destination object and device - Google Patents

Abstract

The invention discloses a statistical method and device for target objects. Wherein, the method includes: collecting the image data of the target object entering the target area; using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object, and associating the image data with the identification information; The saved identification information set; use the identification information of the WiFi terminal device to query in the identification information set; in the case of obtaining the identification information of the WiFi terminal device in the identification information set, determine that the WiFi terminal device corresponding to the image data has entered Target area: Accumulate the number of times that the WiFi terminal device enters the target area. The invention solves the technical problem that new and old customers cannot be accurately identified.

Description

Statistical method and device for target object

technical field

The present invention relates to the technical field of monitoring, in particular to a statistical method and device for target objects.

Background technique

At present, big data processing has been widely used in various fields. For merchants, using big data processing to analyze user behavior can provide personalized services to different users, greatly improving user experience.

For the processing of user data, at present, the face capture machine is usually used in combination with the intelligent face analysis server, and the photos or videos captured by the face capture machine can be used to identify the face image, determine the gender of the person, and determine the the age group of the person. And compare the face image with the historical face image, so as to be able to identify the type of users entering the store as well as new and old customers.

However, the accuracy of current face analysis is not high due to the images in the shooting process. For example, if a face appears on a packaging bag, it will also be captured, which will inevitably make the result of data analysis inaccurate. Factors such as camera angles, photo quality, and pipelines are also important factors that affect the final result. Due to the low accuracy of face analysis, new and old customers cannot be accurately identified.

For the above problems, no effective solution has been proposed yet.

Contents of the invention

Embodiments of the present invention provide a method and device for counting target objects, so as to at least solve the technical problem that old and new customers cannot be accurately identified.

According to an aspect of an embodiment of the present invention, a statistical method of a target object is provided, including: collecting image data of a target object entering a target area; using a WiFi detector to detect identification information of a WiFi terminal device carried by the target object, And associate the image data with the identification information; read the saved identification information set from the historical record; use the identification information of the WiFi terminal device to query in the identification information set; When the identification information of the WiFi terminal device is obtained by querying the information set, it is determined that the WiFi terminal device corresponding to the image data has entered the target area before; frequency.

Further, it also includes: in the case that the identification information of the WiFi terminal device is not obtained from the query in the identification information set, determining that the WiFi terminal device has not entered the target area before, and sending the WiFi terminal device to The identification information of is saved to the identification information set.

Further, after using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object, the method further includes: recording the identification information of the WiFi terminal device; The entry time of the target area and the exit time of moving out of the target area; binding the identification information with the entry time and the exit time to obtain bound information; and binding the bound information Upload to server.

Further, after determining that the WiFi terminal device corresponding to the image data has entered the target area before, the method further includes: acquiring historical record information generated after the WiFi terminal device enters the target area, The historical record information is the service record information of the user carrying the WiFi terminal device in the target area; obtain promotional information according to the historical record information; send the obtained historical record information and/or the promotional information To a service terminal, the service terminal includes: the WiFi terminal device.

Further, after obtaining the history record information generated after the WiFi terminal device enters the target area, and before sending the obtained history record information to the service terminal, the method further includes: according to the history The record information determines the level corresponding to the WiFi terminal device, wherein when the acquired historical record information is sent to the service terminal, the level information corresponding to the WiFi terminal device is sent to the service terminal, the The service terminal displays the WiFi terminal device according to the level corresponding to the WiFi terminal device.

Further, the target area is a merchant service area, the WiFi terminal device is a WiFi terminal device carried by a user entering the merchant service area, and the service terminal is a terminal used by service personnel in the merchant service area.

Further, the WiFi detector is configured to detect the terminal device by using a wireless broadcast signal sent by the terminal device.

Further, the WiFi detector is used to detect the identification information of the terminal device by using at least one of the following technologies: WiFi technology, radio frequency identification technology, short-distance wireless communication technology and wireless communication technology based on 433/866 protocol.

Further, the target area is a merchant service area, the terminal device is a terminal device carried by a user entering the merchant service area, and the service terminal is a terminal used by service personnel in the merchant service area.

Further, the WiFi detector is a WiFi probe, and obtaining the identification information of the terminal device detected by the WiFi detector includes: the WiFi detector detects the WiFi signal sent by the terminal device entering the target area, based on the WiFi The signal acquires the address information of the terminal device.

Further, after the target object enters the target area and after it is determined that the WiFi terminal device carried by the target object has appeared in the target area, the method further includes: using the WiFi detector to detect the Whether the WiFi terminal equipment carried by the target object still exists in the target area; frequency.

According to another aspect of the embodiments of the present invention, there is also provided a statistical device for target objects, including: a collection unit for collecting image data of target objects entering the target area; a first acquisition unit for using a WiFi detector Detecting the identification information of the WiFi terminal device carried by the target object, and associating the image data with the identification information; a reading unit, configured to read the saved identification information set from historical records; a query unit, It is used to use the identification information of the WiFi terminal device to query in the identification information set; the first determining unit is configured to determine when the identification information of the WiFi terminal device is obtained from the query in the identification information set The WiFi terminal device corresponding to the image data has entered the target area before; an accumulating unit configured to accumulate the number of times the WiFi terminal device enters the target area.

Further, the first determining unit is further configured to determine that the WiFi terminal device has not entered the target area before when the identification information of the WiFi terminal device is not found in the set of identification information, and Save the identification information of the WiFi terminal device to the identification information set.

Further, the apparatus further includes: a first recording unit, configured to record the identification information of the WiFi terminal device after the WiFi detector detects the identification information of the WiFi terminal device carried by the target object; the second recording unit , for recording the entry time of the detected WiFi terminal device entering the target area and the exit time for moving out of the target area; a binding unit for combining the identification information with the entry time and the exit time Time binding, for obtaining the bound information; and an uploading unit, for uploading the bound information to the server.

Further, the apparatus further includes: a second acquiring unit, configured to acquire that the WiFi terminal device has entered the target area after it is determined that the WiFi terminal device corresponding to the image data has entered the target area The historical record information generated afterwards, the historical record information is the service record information of the user carrying the WiFi terminal device in the target area; the third acquisition unit is used to obtain promotion information according to the historical record information; the sending unit, It is used for sending the acquired historical record information and/or the promotion information to a service terminal, where the service terminal includes: the WiFi terminal device.

Further, the apparatus further includes: a second determining unit, configured to, after obtaining the history record information generated after the WiFi terminal device enters the target area, and after sending the obtained history record information to the service Before the terminal, determine the level corresponding to the WiFi terminal device according to the historical record information, wherein, while sending the acquired historical record information to the service terminal, send the level information corresponding to the WiFi terminal device to the service terminal. The service terminal, the service terminal displays the WiFi terminal device according to the level corresponding to the WiFi terminal device.

Further, the target area is a merchant service area, the WiFi terminal device is a WiFi terminal device carried by a user entering the merchant service area, and the service terminal is a terminal used by service personnel in the merchant service area.

Further, the WiFi detector is configured to detect the WiFi terminal device by using a wireless broadcast signal sent by the WiFi terminal device.

Further, the WiFi detector is used to detect the identification information of the terminal device by using at least one of the following technologies: WiFi technology, radio frequency identification technology, short-distance wireless communication technology and wireless communication technology based on 433/866 protocol.

Further, the target area is a merchant service area, the terminal device is a terminal device carried by a user entering the merchant service area, and the service terminal is a terminal used by service personnel in the merchant service area.

Further, the WiFi detector is a WiFi probe, and the first acquisition unit includes: a detection module, configured to enable the WiFi detector to detect a WiFi signal sent by the terminal device entering the target area, based on the WiFi The signal acquires the address information of the WiFi terminal device.

In the embodiment of the present invention, the image data of the target object entering the target area is collected; the WiFi detector is used to detect the identification information of the WiFi terminal device carried by the target object, and the image data is associated with the identification information; Get the saved identification information set; use the identification information of the WiFi terminal device to query in the identification information set; in the case of obtaining the identification information of the WiFi terminal device in the identification information set, determine the WiFi terminal device corresponding to the image data Entered the target area; accumulating the number of times the WiFi terminal equipment entered the target area, achieved the technical effect of accurately identifying new and old customers, and solved the technical problem of being unable to accurately identify new and old customers.

Description of drawings

The accompanying drawings described here are used to provide a further understanding of the present invention and constitute a part of the application. The schematic embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute improper limitations to the present invention. In the attached picture:

Fig. 1 is the flow chart of the statistical method of target object according to the embodiment of the present invention;

2 is a schematic diagram of a statistical system of target objects according to an embodiment of the present invention; and

Fig. 3 is a schematic diagram of an apparatus for counting target objects according to an embodiment of the present invention.

detailed description

In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" and "having", as well as any variations thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or device comprising a sequence of steps or elements is not necessarily limited to the expressly listed instead, may include other steps or elements not explicitly listed or inherent to the process, method, product or apparatus.

According to an embodiment of the present invention, an embodiment of a statistical method for a target object is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and, Although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

Fig. 1 is a schematic flow chart of a statistical method for a target object according to an embodiment of the present invention. As shown in Fig. 1, the method of the embodiment of the present invention is applied to an image acquisition device, such as a monitoring camera, etc., and the method includes the following steps:

Step S102, collecting image data of a target object entering the target area.

The image data of the target object is collected, so as to use the image data to determine the corresponding target object.

Step S104, using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object, and associating the image data with the identification information.

The identification information is used to uniquely identify the WiFi terminal device. After the WiFi terminal device is detected, the identification information of the WiFi terminal device can be obtained, and the identification information can be in one-to-one correspondence with the WiFi terminal device, and is used to uniquely identify the corresponding WiFi terminal device. When the user enters the target area with a WiFi terminal device, the detection of the WiFi terminal device can be performed by a WiFi detector set in the target area, and the detection range can be the target area, and the detection object is the WiFi terminal device. WiFi detectors refer to devices or devices that can detect WiFi signals, such as WiFi probes, etc. WiFi terminal devices can be mobile phones, tablets, smart watches, etc. The target area may be a service area of the merchant, that is, the store of the merchant.

Step S106, read the stored identification information set from the history record.

Step S108, using the identification information of the WiFi terminal device to query in the identification information set.

After the identification information of the WiFi terminal device is acquired, the identification information can be used as an index to search and query the same identification information as the identification information from the identification information set of historical records. Wherein, the identification information set of the historical record may be the identification information set obtained by recording the identification information after the WiFi terminal device is detected each time and the identification information of the WiFi terminal device is obtained. The identification information set includes identification information of a large number of detected WiFi terminal devices entering the target area.

Step S110 , if the identification information of the WiFi terminal device is obtained by querying the identification information set, it is determined that the WiFi terminal device corresponding to the image data has entered the target area before.

The above identification information set may be a set of identification information of WiFi terminal devices recorded in order. When querying the identification information of the current WiFi terminal device, if the identification information of the current WiFi terminal device is not found from the identification information set of historical records, Then it is determined that the WiFi terminal device has never entered the target area, and the number of times that the WiFi terminal device has entered the target area can be inquired at this time is 0; The device has entered the target area before, and at this time, it can be found that the number of times the WiFi terminal device has entered the target area is greater than or equal to 1.

Step S112, accumulating the number of times the WiFi terminal device enters the target area.

In this embodiment, after it is determined that the terminal device has entered the target area, the number of times the terminal device has entered the target area is accumulated; if it is determined that the terminal device has not entered the target area, the identification information of the terminal device is stored in the above identification information set , to indicate that the terminal device is currently entering the target area. In this way, it can be used as the query result when the terminal device enters the target area next time.

Take a store as an example to illustrate an optional application scenario of the embodiment of the present invention. When customer A enters the store, he can detect the identification information of the terminal device carried by customer A through the WiFi detector, and then use the identification information to automatically query the identification information. Historical record information, if the historical record information is queried, it indicates that customer A has entered the store; otherwise, it has not entered the store. Among them, the historical record information queried may include customer A's previous store entry time, consumption records, time of departure, whether he is a VIP, or whether he is a member.

According to the embodiment of the present invention, by obtaining the identification information of the WiFi terminal device detected by the WiFi detector, using the identification information to query in the identification information set of the historical record, thereby determining whether the WiFi terminal device has entered the target area, relatively In the prior art, the method of face recognition analysis is adopted, and this embodiment will not be affected by the accuracy of face recognition analysis, so as to accurately identify new and old users entering the target area.

Those skilled in the art know that the technical solution of the embodiment of the present invention can be used by merchants to identify customers, wherein the WiFi terminal device can be the WiFi terminal device carried by the customer, and the target area can be the service area of the merchant, that is, the store. In this way, new and old customers are identified by using the detection of WiFi terminal equipment, which solves the technical problem that new and old customers cannot be accurately identified, and achieves the technical effect of accurately identifying new and old customers. Further, the technical solution of the embodiment of the present invention can also determine the number of times the WiFi terminal device enters the target area, and take the number of times the WiFi terminal device is detected, that is, the number of times the WiFi terminal device enters the target area, as the number of times the user carrying the WiFi terminal device enters the target area. In this way, the number of times the user carrying the WiFi terminal device enters the target area can be known.

Preferably, if the identification information of the WiFi terminal device is not found in the identification information set, it is determined that the WiFi terminal device has not entered the target area before, and the identification information of the WiFi terminal device is saved in the identification information set.

Preferably, the identification information is the identification information detected by the WiFi detector using the wireless broadcast signal sent by the WiFi terminal device. That is, the WiFi detector can be used to detect the WiFi terminal device by using the wireless broadcast signal sent by the WiFi terminal device.

In the embodiment of the present invention, the WiFi detector can detect the identification information of the WiFi terminal device, and the WiFi detector is used to detect the identification information of the WiFi terminal device by using at least one of the following technologies: WiFi technology, radio frequency identification technology, short-range wireless communication technology and wireless communication technology based on the 433/866 protocol. Specifically, for example, a WiFi probe can be used to detect the identification information of a WiFi terminal device, or radio frequency identification (Radio Frequency Identification, referred to as RFID) technology to identify the identification information of a WiFi terminal device , or near-field communication technology (NFC) and wireless communication technologies based on 433/866 protocol to identify the identification information of the WiFi terminal device. The embodiment of the present invention does not limit the wireless communication technology used.

Preferably, the identification information may be, for example, address information (such as MAC address) of the WiFi terminal device, a mobile equipment identification code (Mobile Equipment Identifier, referred to as MEID), a mobile equipment international identity code (International Mobile Equipment Identity), etc. for identification Identification information of the WiFi terminal device.

Preferably, after using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object, the method further includes: recording the identification information of the WiFi terminal device; recording the time when the WiFi terminal device is detected entering the target area and moving out of the target The time of moving out of the area; binding the identification information with the time of entry and time of moving out to obtain bound information; and uploading the bound information to the server.

In this embodiment, after determining that the WiFi terminal device corresponding to the image data has entered the target area before, record the time when the WiFi terminal device is detected, that is, the time when the WiFi terminal device enters the target area, and when the WiFi terminal device moves out of the target area , that is, after the WiFi detector loses the WiFi terminal device, record the time when the WiFi terminal device moves out of the target area. Bind the entry time and exit time of the WiFi terminal device in the target area with the identification information of the WiFi terminal device, upload the bound information to the server, and analyze and count the information through the server.

Applying the technical solution of this embodiment to the service area of the merchant, the time when the user carrying the WiFi terminal device enters the service area of the merchant and moves out of the target area can be counted by using the server, so that the merchant can analyze the behavior of new and old customers entering the store. behavior in order to provide personalized services for it.

Furthermore, in the embodiment of the present invention, the user's service situation can also be marked and recorded, so that when the user enters the store again, targeted services can be provided.

Preferably, after determining that the WiFi terminal device has entered the target area before, the method further includes: acquiring historical record information generated after the WiFi terminal device enters the target area, where the historical record information is the service record information of the user carrying the WiFi terminal device in the target area; Acquiring promotional information according to historical record information; sending the obtained historical record information and/or promotional information to a service terminal, where the service terminal includes: a WiFi terminal device.

In the embodiment of the present invention, if it can be determined that the user has entered the target area, that is, the identification information of the WiFi terminal device can be queried from the identification information set of historical records, then the recorded historical record information of the WiFi terminal device entering the target area is obtained. , obtain promotional information according to the historical record information, and send the obtained information (historical record information and/or promotional information) to the service terminal, wherein the service terminal can be a WiFi terminal device, or can be carried by a service personnel in the target area The terminal, wherein, when the service terminal is a WiFi terminal device carried by the user, the promotion information is sent, and when the service terminal is a terminal carried by a service person in the target area, the historical record information is sent. Wherein, the identification information set of the historical record may be recorded in the server, and the query and acquisition of the historical record information corresponding to the identification information may be performed by the server, and after the server obtains the historical record information, it pushes the historical record information to the service terminal. The service terminal can be a WiFi terminal device installed at the counter, through which service personnel can check the historical record information of users entering the store. Wherein, the historical record information may include information such as the number of times the user enters the target area, and each time the user stays in the target area. Service personnel can provide customers with more targeted services by viewing the above historical record information. The historical record information is service record information in the target area when the user carrying the WiFi terminal device enters the target area before.

Further, after obtaining the historical record information generated after the WiFi terminal device enters the target area, and before sending the obtained historical record information to the service terminal, the method further includes: determining the level corresponding to the WiFi terminal device according to the historical record information , wherein, while sending the obtained historical record information to the service terminal, the level information corresponding to the WiFi terminal device is sent to the service terminal, and the service terminal displays the WiFi terminal device according to the level corresponding to the WiFi terminal device.

In the embodiment of the present invention, after obtaining the historical record information of the WiFi terminal device entering the target area and before sending the obtained historical record information to the service terminal, the historical record information can be used to determine the level corresponding to the WiFi terminal device, where The level corresponding to the WiFi terminal device may refer to the level of the user who writes to the WiFi terminal device. The grades can be classified according to preset rules, for example, the higher the number of times of entering the target area, the higher the corresponding grade and so on. After using the historical record information to determine the level corresponding to the WiFi terminal device, you can send the level information to the service terminal, and the service terminal will display it to the service personnel. Users of terminal equipment focus on it.

Of course, in the embodiment of the present invention, it is possible to just send the historical record information to the service terminal, and the service personnel can judge the levels of different users, and details will not be described here.

A store is taken as an example to illustrate an optional application scenario of the embodiment of the present invention. When customer A enters the store, the WiFi detector detects the identification information of the WiFi terminal device carried by customer A, and uploads the identification information to the server. The server automatically inquires the historical record information of the identification information through the identification information, and the historical record information includes the past entry time, consumption record, departure time, whether it is a VIP, or whether it is a member. The server pushes the historical record information to the service terminal, which can be a mobile terminal of a store clerk or a marketing processing device of the store, such as a tablet computer or a PC with a sales management client installed. At the same time, the WiFi detector will record the time when the WiFi terminal device carried by customer A is detected as the time when customer A enters the store, and record the time when the mobile WiFi terminal device carried by customer A loses contact as the time when customer A leaves the store. Time, and upload the time of customer A entering and leaving the store to the server for storage. If customer A spends in the store this time, he will record the consumption information through the service terminal and upload it to the server for storage. Customer A's entry and departure time and consumption records are stored in the historical record information of this identification information. Further, according to information such as the amount consumed by customer A, the number of visits to the store, the length of stay, whether he is a VIP or a member, etc., the service level is divided for customer A.

Preferably, the above-mentioned WiFi detector is a WiFi probe, and using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object includes: the WiFi detector detects the WiFi signal sent by the WiFi terminal device entering the target area, and obtains the WiFi signal based on the WiFi signal. Address information of the terminal device.

In the embodiment of the present invention, the detection of the WiFi terminal device may be to detect the WiFi signal sent by the WiFi terminal device through the WiFi detector, and then identify the address information (such as MAC address) of the WiFi terminal device carried by the user through the WiFi signal.

The WiFi detector can detect the MAC information of all existing WiFi terminal devices (such as mobile phones), and upload the MAC information, entry time, or exit time to the server, as shown in FIG. 2 . After the server receives the data, it stores it and obtains the user's history information. At the same time, the user's historical record information is reported to the service terminal of the service personnel, so that the service personnel can focus on the user in time and perform some personalized services. After the service, the service personnel can also mark and record according to the service situation of the customer.

Preferably, after the target object enters the target area and after it is determined that the WiFi terminal device carried by the target object has appeared in the target area, the above method further includes: using a WiFi detector to detect whether the identification information of the WiFi terminal device carried by the target object is still exists in the target area; if not, confirm that the target object has left the target area, and add up the number of times the WiFi terminal device has left the target area. If yes, the accumulated number of times that the WiFi terminal device enters the target area is not changed, nor is the accumulated number of times that the WiFi terminal device leaves the target area is changed.

For WiFi detectors, its hardware modules can include: WiFi detection module, which is used for real-time sensing to detect whether there is a mobile phone MAC, and the sensing area covers the entrance and inside the store; communication module, which is used to provide network access to the store and upload MAC information And the time when the WiFi terminal device enters or moves out; the storage module is used to store data information such as the MAC information of the mobile phone, the time of entering or moving out, etc. within a period of time.

For the server, its hardware module can include: a data storage module, used to store the MAC information of the WiFi terminal device and the user's previous visit history information; a communication module, used to receive the customer's MAC information uploaded by the WiFi detector, and send it to the service The personnel push the historical record information of the personnel entering the store in real time.

In the embodiment of the present invention, the merchant can guide the user to turn on the WiFi function of the WiFi terminal device carried by the merchant through means such as publicity or promotion or free WiFi connection, and the WiFi detector detects the appearance of the MAC information of the WiFi terminal device of the user entering the store in real time Or disappear.

After the target object enters the target area, and after determining that the WiFi terminal device carried by the target object has appeared in the target area, the method also includes: using a WiFi detector to detect whether the WiFi terminal device carried by the target object still exists in the target area; if not , it is confirmed that the target object has left the target area, and the number of times the WiFi terminal device leaves the target area is accumulated.

In this embodiment, after the user enters the target area with the WiFi terminal device, the WiFi detector is used to continue to detect the WiFi terminal device to determine whether the WiFi terminal device exists in the target area, and if not, the WiFi terminal device When leaving the target area, the number of times the WiFi terminal device leaves the target area is accumulated.

The embodiment of the present invention also provides a statistical device for target objects, which can be used to implement the statistical method for target objects in the embodiment of the present invention. As shown in FIG. 3 , the statistical device of the target object includes: a collection unit 301 , a first acquisition unit 303 , a reading unit 305 , a query unit 307 , a first determination unit 309 and an accumulation unit 311 .

The acquisition unit 301 is configured to acquire image data of a target object entering the target area.

The first obtaining unit 303 is configured to use a WiFi detector to detect the identification information of the WiFi terminal device carried by the target object, and associate the image data with the identification information.

The identification information is used to uniquely identify the WiFi terminal device. After the WiFi terminal device is detected, the identification information of the WiFi terminal device can be obtained, and the identification information can be in one-to-one correspondence with the WiFi terminal device, and is used to uniquely identify the corresponding WiFi terminal device. When the user enters the target area with a WiFi terminal device, the detection of the WiFi terminal device can be performed by a WiFi detector set in the target area, and the detection range can be the target area, and the detection object is the WiFi terminal device. The WiFi terminal device can be a mobile phone, a tablet, a smart watch, and the like. The target area may be a service area of the merchant, that is, the store of the merchant.

The reading unit 305 is used for reading the saved identification information set from the history record.

The query unit 307 is configured to use the identification information of the WiFi terminal device to perform a query in the identification information set.

After the identification information of the WiFi terminal device is acquired, the identification information can be used as an index to search and query the same identification information as the identification information from the identification information set of historical records. Wherein, the identification information set of the historical record may be the identification information set obtained by recording the identification information after the WiFi terminal device is detected each time and the identification information of the WiFi terminal device is obtained. The identification information set includes identification information of a large number of detected WiFi terminal devices entering the target area.

The first determining unit 309 is configured to determine that the WiFi terminal device has entered the target area before when the identification information of the WiFi terminal device is obtained from the identification information set.

The above identification information set may be a set of identification information of WiFi terminal devices recorded in order. When querying the identification information of the current WiFi terminal device, if the identification information of the current WiFi terminal device is not found from the identification information set of historical records, Then it is determined that the WiFi terminal device has never entered the target area, and the number of times that the WiFi terminal device has entered the target area can be inquired at this time is 0; The device has entered the target area before, and at this time, it can be found that the number of times the WiFi terminal device has entered the target area is greater than or equal to 1.

The accumulating unit 311 is used for accumulating the number of times that the WiFi terminal device enters the target area.

In this embodiment, after it is determined that the WiFi terminal device has entered the target area, the number of times the terminal device has entered the target area is accumulated; if it is determined that the terminal device has not entered the target area, the identification information of the terminal device is stored in the above-mentioned representation information set , to indicate that the terminal device is currently entering the target area. In this way, it can be used as the query result when the terminal device enters the target area next time.

According to the embodiment of the present invention, by obtaining the identification information of the WiFi terminal device detected by the WiFi detector, using the identification information to query in the identification information set of the historical record, thereby determining whether the WiFi terminal device has entered the target area, relatively In the prior art, the method of face recognition analysis is adopted, and this embodiment will not be affected by the accuracy of face recognition analysis, so as to accurately identify new and old users entering the target area.

Those skilled in the art know that the technical solution of the embodiment of the present invention can be used by merchants to identify customers, wherein the WiFi terminal device can be the WiFi terminal device carried by the customer, and the target area can be the service area of the merchant, that is, the store. In this way, new and old customers are identified by using the detection of WiFi terminal equipment, which solves the technical problem that new and old customers cannot be accurately identified, and achieves the technical effect of accurately identifying new and old customers. Further, the technical solution of the embodiment of the present invention can also determine the number of times the WiFi terminal device enters the target area, and take the number of times the WiFi terminal device is detected, that is, the number of times the WiFi terminal device enters the target area, as the number of times the user carrying the WiFi terminal device enters the target area. In this way, the number of times the user carrying the WiFi terminal device enters the target area can be known.

Preferably, after determining that the WiFi terminal device has entered the target area before, the method further includes: accumulating the number of times the WiFi terminal device has entered the target area; wherein, if the identification information of the WiFi terminal device is not found in the identification information set, determine The WiFi terminal device has not entered the target area before, and saves the identification information of the WiFi terminal device in the identification information set.

Preferably, the identification information is the identification information detected by the WiFi detector using the wireless broadcast signal sent by the WiFi terminal device. That is, the WiFi detector can be used to detect the WiFi terminal device by using the wireless broadcast signal sent by the WiFi terminal device.

In the embodiment of the present invention, the WiFi detector can detect the identification information of the WiFi terminal device, and the WiFi detector is used to detect the identification information of the WiFi terminal device by using at least one of the following technologies: WiFi technology, radio frequency identification technology, short-range wireless communication technology and wireless communication technology based on the 433/866 protocol. Specifically, for example, a WiFi probe can be used to detect the identification information of a WiFi terminal device, or radio frequency identification (Radio Frequency Identification, referred to as RFID) technology to identify the identification information of a WiFi terminal device , or near-field communication technology (NFC) and wireless communication technologies based on 433/866 protocol to identify the identification information of the WiFi terminal device. The embodiment of the present invention does not limit the wireless communication technology used.

Preferably, the identification information may be, for example, address information (such as MAC address) of the WiFi terminal device, a mobile equipment identification code (Mobile Equipment Identifier, referred to as MEID), a mobile equipment international identity code (International Mobile Equipment Identity), etc. for identification Identification information of the WiFi terminal device.

Preferably, the device further includes: a first recording unit, configured to record the identification information of the WiFi terminal device after using the WiFi detector to detect the identification information of the WiFi terminal device carried by the target object; a second recording unit, configured to record the detected The entry time of the WiFi terminal device entering the target area and the exit time of moving out of the target area; the binding unit is used to bind the identification information with the entry time and the exit time to obtain bound information; and the upload unit is used to The bound information is uploaded to the server.

In this embodiment, after determining that the WiFi terminal device corresponding to the image data has entered the target area before, record the time when the WiFi terminal device is detected, that is, the time when the WiFi terminal device enters the target area, and when the WiFi terminal device moves out of the target area , that is, after the WiFi detector loses the WiFi terminal device, record the time when the WiFi terminal device moves out of the target area. Bind the entry time and exit time of the WiFi terminal device in the target area with the identification information of the WiFi terminal device, upload the bound information to the server, and analyze and count the information through the server.

Applying the technical solution of this embodiment to the service area of the merchant, the time when the user carrying the WiFi terminal device enters the service area of the merchant and moves out of the target area can be counted by using the server, so that the merchant can analyze the behavior of new and old customers entering the store. behavior in order to provide personalized services for it.

Furthermore, in the embodiment of the present invention, the user's service situation can also be marked and recorded, so that when the user enters the store again, targeted services can be provided.

Further, the second acquisition unit is used to obtain the history record information generated after the WiFi terminal device enters the target area after determining that the WiFi terminal device has entered the target area before, and the history record information is for the user carrying the WiFi terminal device to serve the target area record information; a third acquiring unit, configured to acquire promotional information according to historical record information; a sending unit, configured to send the acquired historical record information and/or promotional information to a service terminal, and the service terminal includes: a WiFi terminal device.

In the embodiment of the present invention, if it can be determined that the user has entered the target area, that is, the identification information of the WiFi terminal device can be queried from the identification information set of historical records, then the recorded historical record information of the WiFi terminal device entering the target area is obtained. , obtain promotional information according to the historical record information, and send the obtained information (historical record information and/or promotional information) to the service terminal, wherein the service terminal can be a WiFi terminal device, or can be carried by a service personnel in the target area The terminal, wherein, when the service terminal is a WiFi terminal device carried by the user, the promotion information is sent, and when the service terminal is a terminal carried by a service person in the target area, the historical record information is sent. Wherein, the set of identification information of the historical records may be recorded in the server. The service terminal can be a WiFi terminal device installed at the counter, through which service personnel can check the historical record information of users entering the store. Wherein, the historical record information may include information such as the number of times the user enters the target area, and each time the user stays in the target area. Service personnel can provide customers with more targeted services by viewing the above historical record information. The historical record information is service record information in the target area when the user carrying the WiFi terminal device enters the target area before.

Further, the device further includes: a second determining unit, configured to determine according to the historical record information after acquiring the historical record information generated after the WiFi terminal device enters the target area and before sending the acquired historical record information to the service terminal The level corresponding to the WiFi terminal device, wherein, while sending the obtained historical record information to the service terminal, the level information corresponding to the WiFi terminal device is sent to the service terminal, and the service terminal performs the WiFi terminal device according to the level corresponding to the WiFi terminal device show.

In the embodiment of the present invention, after obtaining the historical record information of the WiFi terminal device entering the target area and before sending the obtained historical record information to the service terminal, the historical record information can be used to determine the level corresponding to the WiFi terminal device, where The level corresponding to the WiFi terminal device may refer to the level of the user who writes to the WiFi terminal device. The grades can be classified according to preset rules, for example, the higher the number of times of entering the target area, the higher the corresponding grade and so on. After using the historical record information to determine the level corresponding to the WiFi terminal device, you can send the level information to the service terminal, and the service terminal will display it to the service personnel. Users of terminal equipment focus on it.

Of course, in the embodiment of the present invention, it is possible to just send the historical record information to the service terminal, and the service personnel can judge the levels of different users, and details will not be described here.

Preferably, the WiFi detector is a WiFi probe, and the first acquisition unit includes: a detection module, configured to enable the WiFi WiFi detector to detect the WiFi signal sent by the WiFi terminal device entering the target area, and obtain the address information of the WiFi terminal device based on the WiFi signal .

In the embodiment of the present invention, the detection of the WiFi terminal device may be to detect the WiFi signal sent by the WiFi terminal device through the WiFi detector, and then identify the address information (such as MAC address) of the WiFi terminal device carried by the user through the WiFi signal.

The technical solutions of the embodiments of the present invention can be applied to the analysis of customer data in various stores, especially high-end luxury stores, such as high-end luxury stores such as cosmetics, clothing, and high-end automobile 4S stores, where there are few people entering the store. Customers are high-end, and personalized services to users can greatly improve the customer's shopping experience.

The serial numbers of the above embodiments of the present invention are for description only, and do not represent the advantages and disadvantages of the embodiments.

In the above-mentioned embodiments of the present invention, the descriptions of each embodiment have their own emphases, and for parts not described in detail in a certain embodiment, reference may be made to relevant descriptions of other embodiments.

In the several embodiments provided in this application, it should be understood that the disclosed technical content can be realized in other ways. Wherein, the device embodiments described above are only illustrative. For example, the division of the units may be a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components may be combined or may be Integrate into another system, or some features may be ignored, or not implemented. In another point, the mutual coupling or direct coupling or communication connection shown or discussed may be through some interfaces, and the indirect coupling or communication connection of units or modules may be in electrical or other forms.

The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or may be distributed to multiple units. Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, each unit may exist separately physically, or two or more units may be integrated into one unit. The above-mentioned integrated units can be implemented in the form of hardware or in the form of software functional units.

If the integrated unit is realized in the form of a software function unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on such an understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium , including several instructions to make a computer device (which may be a personal computer, server or network device, etc.) execute all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage media include: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or optical disk and other media that can store program codes. .

The above is only a preferred embodiment of the present invention, it should be pointed out that, for those of ordinary skill in the art, without departing from the principle of the present invention, some improvements and modifications can also be made, and these improvements and modifications can also be made. It should be regarded as the protection scope of the present invention.

Claims (13)

1. the statistical method of a destination object, it is characterised in that including:

Gather the view data of the destination object entering target area；

WiFi detector is utilized to detect the identification information of the WiFi terminal equipment that described destination object carries, and will Described view data is associated with described identification information；

The most saved identification information set is read from historical record；

The identification information using described WiFi terminal equipment is inquired about in described identification information set；

In the case of in described identification information set, inquiry obtains the identification information of described WiFi terminal equipment, really That determines the described WiFi terminal equipment corresponding with described view data advanced into described target area；

Cumulative described WiFi terminal equipment enters the number of times of described target area.

Method the most according to claim 1, it is characterised in that also include:

In described identification information set, there is no to inquire about the situation of the identification information obtaining described WiFi terminal equipment Under, it was introduced into described target area before determining described WiFi terminal equipment, and described WiFi terminal was set Standby identification information preserves to described identification information set.

Method the most according to claim 1, it is characterised in that detect described destination object utilizing WiFi detector After the identification information of the WiFi terminal equipment carried, described method also includes:

Record the identification information of described WiFi terminal equipment；

Record detects described in the entry time entering described target area and the removal of described WiFi terminal equipment The throughput time of target area；

By described identification information and described entry time and the binding of described throughput time, the information after being bound； And

Information after described binding is uploaded onto the server.

Method the most according to claim 1, it is characterised in that determine corresponding with described view data described in WiFi terminal equipment advanced into described target area after, described method also includes:

Obtain described WiFi terminal equipment and enter the history information generated after described target area, described in go through Records of the Historian record information is that the user carrying described WiFi terminal equipment is in described target area service log information；

Promotion message is obtained according to described history information；

The described history information got and/or described promotion message are sent to service terminal, described service Terminal includes: described WiFi terminal equipment.

Method the most according to claim 4, it is characterised in that

After obtaining the history information generated after described WiFi terminal equipment enters described target area, And sending before service terminal at the described history information that will get, described method also includes: root The grade that described WiFi terminal equipment is corresponding is determined according to described history information,

Wherein, send while service terminal at the described history information that will get, by described WiFi The class information that terminal unit is corresponding is sent to described service terminal, and described service terminal is according to described WiFi terminal Described WiFi terminal equipment is shown by the grade that equipment is corresponding.

Method the most according to claim 4, it is characterised in that described target area is merchant service district, described WiFi terminal equipment is the WiFi terminal equipment entrained by user entering described merchant service district, described service Terminal is the terminal servicing librarian use in described merchant service district.

Method the most according to claim 1, it is characterised in that described destination object enter described target area it After, and after determining that the WiFi terminal equipment that described destination object carries occurred in described target area, institute Method of stating also includes:

Whether the WiFi terminal equipment utilizing the described WiFi detector described destination object of detection to carry there is also institute State in target area；

If it is not, then confirm that described destination object leaves in described target area, and cumulative described WiFi The number of times that terminal unit leaves in described target area.

8. the statistic device of a destination object, it is characterised in that including:

Collecting unit, for gathering the view data of the destination object entering target area；

First acquiring unit, whole for the WiFiWiFi utilizing the WiFi detector described destination object of detection to carry The identification information of end equipment, and described view data is associated with described identification information；

Read unit, for reading the most saved identification information set from historical record；

Query unit, for using the identification information of described WiFi terminal equipment to enter in described identification information set Row inquiry；

First determines unit, obtains the mark of described WiFi terminal equipment for inquiry in described identification information set In the case of knowledge information, determine that advancing into of the described WiFi terminal equipment corresponding with described view data is described Target area；

Summing elements, enters the number of times of described target area for the described WiFi terminal equipment that adds up.

Device the most according to claim 8, it is characterised in that described first determines that unit is additionally operable in described mark In the case of information aggregate not having inquiry obtain the identification information of described WiFi terminal equipment, determine described WiFi It was introduced into described target area before terminal unit, and the identification information of described WiFi terminal equipment was preserved extremely Described identification information set.

Device the most according to claim 8, it is characterised in that described device also includes:

First record unit, for utilizing WiFi detector to detect the WiFi terminal that described destination object carries After the identification information of equipment, record the identification information of described WiFi terminal equipment；

Second record unit, enters the entering of described target area for what record detected described WiFi terminal equipment The angle of incidence and the throughput time of the described target area of removal；

Binding unit, for by described identification information and described entry time and the binding of described throughput time, obtaining Information after binding；And

Uploading unit, for uploading onto the server the information after described binding.

11. devices according to claim 8, it is characterised in that described device also includes:

Second acquisition unit, in the advance determining the described WiFi terminal equipment corresponding with described view data After entering described target area, generate after obtaining the described target area of described WiFi terminal equipment entrance goes through Records of the Historian record information, described history information is that the user carrying described WiFi terminal equipment is in described target area Service log information；

3rd acquiring unit, for obtaining promotion message according to described history information；

Transmitting element, for sending the described history information got and/or described promotion message to service Terminal, described service terminal includes: described WiFi terminal equipment.

12. devices according to claim 11, it is characterised in that described device also includes:

Second determines unit, for generate after obtaining the described target area of described WiFi terminal equipment entrance After history information, and sent before service terminal at the described history information that will get, The grade that described WiFi terminal equipment is corresponding is determined according to described history information,

Wherein, send while service terminal at the described history information that will obtain, by described WiFi The class information that terminal unit is corresponding is sent to described service terminal, and described service terminal is according to described WiFi terminal Described WiFi terminal equipment is shown by the grade that equipment is corresponding.

13. devices according to claim 12, it is characterised in that described target area is merchant service district, described WiFi terminal equipment is the WiFi terminal equipment entrained by user entering described merchant service district, described service Terminal is the terminal servicing librarian use in described merchant service district.