CN106162327A - A kind of video ads method of testing and device - Google Patents
A kind of video ads method of testing and device Download PDFInfo
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Abstract
The invention provides a kind of video ads method of testing, the method includes: obtain the operation indicator value of N number of operation indicator of video ads；Use the health degree target function of the N number of operation indicator value obtaining and configuration, determine the health degree desired value of health degree index；The health degree desired value that output determines.Based on same inventive concept, the application also proposes a kind of video ads test device, can accurately weigh the health degree of video ads, it is possible to reduces the resource occupation of related network device, reduce maloperation.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a video advertisement testing method and device.
Background
The operation indexes for measuring the health degree of the Video advertisement include Video View (VV), inventory, daily income, predetermined rate, inventory estimation accuracy, shortage rate, third party difference rate and the like, which respectively depict one aspect of the operation of the Video website advertisement, and operators and decision-makers of the Video website advertisement need to read a large amount of data to judge and measure the health degree change of the advertisement operation.
In order to read a large amount of data, operators and decision makers need to frequently access network devices providing the data, so that a large amount of data is repeatedly read, and misoperation is easy to occur, and a large amount of network resources and processing resources of the devices are wasted.
Disclosure of Invention
In view of this, the present application provides a video advertisement testing method and apparatus, so as to solve the problems that the health degree of a video advertisement cannot be accurately measured, and the occupation of related network resources is high due to misoperation.
In order to solve the technical problem, the technical scheme of the application is realized as follows:
a video advertisement testing method, the method comprising:
acquiring operation index values of N operation indexes of the video advertisement; n is an integer greater than 1;
determining a health degree index value of the health degree index by using the acquired N operation index values and the configured health degree index function;
and outputting the determined health index value.
A video advertisement testing apparatus, the apparatus comprising: the device comprises an acquisition unit, a processing unit and an output unit;
the acquisition unit is used for acquiring operation index values of N operation indexes of the video advertisement; n is an integer greater than 1;
the processing unit is used for determining the health degree index value of the health degree index by using the N operation index values acquired by the acquisition unit and the configured health degree index function;
and the output unit is used for outputting the health degree index value determined by the processing unit.
According to the technical scheme, the health degree index of the video advertisement is automatically determined through a plurality of operation indexes, the health degree of the video advertisement can be accurately measured, and resource occupation and misoperation of related network equipment can be reduced.
Drawings
Fig. 1 is a schematic diagram of a video advertisement delivery and operation system in an embodiment of the present application;
FIG. 2 is a schematic flow chart illustrating a video advertisement testing method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of weekly parity display of health indicators in an embodiment of the present application;
FIG. 4 is a schematic diagram of a ring ratio display health indicator in an embodiment of the present application;
FIG. 5 is a schematic diagram of an apparatus for implementing the above technique in an embodiment of the present application;
FIG. 6 is a diagram illustrating a hardware architecture of a test apparatus according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more clearly apparent, the technical solutions of the present invention are described in detail below with reference to the accompanying drawings and examples.
The embodiment of the application provides a video advertisement testing method, which is characterized in that a health degree index of a video advertisement is determined through a plurality of operation indexes, and the health degree index is used for measuring the health degree of the video advertisement; the health degree of the video advertisement can be accurately measured, and the resource occupation and misoperation of related network equipment can be reduced; meanwhile, a decision maker can quickly find abnormal actions and backtrack to abnormal fluctuation indexes, so that operation processing or operation strategy change can be made in time.
In the embodiment of the present application, the device for testing health of an advertisement includes, but is not limited to, a smart phone, a palm computer, a tablet computer, a Personal Computer (PC), and the like, and hereinafter, for convenience of description, is collectively referred to as a testing device.
In the embodiment of the present application, the method for obtaining each operation index is implemented as in the prior art, and the process of obtaining each operation index is simply described as follows:
referring to fig. 1, fig. 1 is a schematic view of a video advertisement delivery and operation system in an embodiment of the present application. Advertisement reservation and placement system 101 of FIG. 1 writes reservation and order information to an order database in database server 102; the database server 102 reads the order and the frequency control data from the order database at regular time, assembles the order playing data into an eXtensible Markup Language (XML) format, and sends the order playing data to the advertisement generating server 103, and the advertisement generating server 103 generates a corresponding advertisement and distributes the advertisement to the advertisement playing control and index downloading server 104.
After the advertisement is broadcasted, the data collection server 105 collects the exposure and click of the advertisement and reports the exposure and click to the data center processing system 106, and the data center processing system 106 processes and calculates the reported data to obtain each operation index of the video advertisement.
When the method is specifically implemented, the method for obtaining each operation index of the video advertisement is not limited and can be implemented according to the prior art.
The above description of each system and server in the video advertisement delivery and operation system is only an example description, and in the specific implementation, several servers implement one function, or one server implements multiple functions.
In the embodiment of the present application, the testing device may be a device in the data center processing system 106, or may be the testing device 107 independent from the data center processing system 106.
Referring to table 1, table 1 is an operation index table included in an advertisement operation. In table 1, 16 operation indexes, i.e., a video VV, a PC video VV, a mobile video VV, a PC funnel value, a contribution per VV, a total inventory, a PC inventory, a mobile inventory, a core city PC inventory, a PC inventory forecast accuracy for a preset number of days, a PC core city forecast accuracy for a preset number of days, a current day income, a current day PC booking rate, a current day mobile booking rate, a current day play shortage rate, and a third party difference rate, are given.
The 16 operation indexes can be divided into 4 types of operation indexes, namely a flow operation index, an inventory index, a income index and an order execution index.
TABLE 1
The method comprises the following steps that video VV, PC video VV, mobile video VV, PC funnel values and contribution degrees of each VV are divided into flow operation indexes; dividing total stock, PC stock, mobile stock, core city PC stock, pre-estimated accuracy of PC stock for preset days and pre-estimated accuracy of PC core city for preset days into stock indexes; the income of the day, the PC booking rate of the day and the mobile booking rate of the day are divided into income indexes; the play deficit rate and the third party difference rate on the same day are divided into order execution indexes.
In specific implementation of the present application, all the above indexes may be used to determine the health degree index, and any combination of the above indexes may also be used to determine the health degree index.
During specific implementation, the operation indexes used for determining the health degree indexes can be selected according to actual needs, and N operation indexes are supposed to be selected, wherein N is an integer greater than 1; the method comprises the following specific steps:
when the health degree index is the flow operation index, the N operation indexes are any combination of the following operation indexes: video VV, PC video VV, mobile video VV, PC funnel numerical value and contribution degree of each VV; namely, 2, 3, 4 or 5 operation indexes can be selected.
When the health index is the inventory index, the N operation indexes are any combination of the following operation indexes: the total inventory, the PC inventory, the mobile inventory, the core city PC inventory, the pre-estimation accuracy of the PC inventory in the preset number of days and the pre-estimation accuracy of the PC core city in the preset number of days; namely, 2, 3, 4, 5 or 6 operation indexes can be selected. The preset number of days can be configured according to practical application, such as 28 days.
When the health index is a revenue index, the N operation indexes are any combination of the following operation indexes: income, PC booking rate and mobile booking rate; i.e. 2 or 3 of them can be selected.
When the health index is an order execution index, the N operation indexes are the combination of the following operation indexes: the vacancy rate and the third party difference rate are played on the same day.
When the health degree index is a health degree comprehensive index, the N operation indexes are any combination of the following operation indexes: the method comprises the following steps of (1) carrying out video VV, PC video VV, mobile video VV, PC funnel numerical values, contribution degree per VV, total stock, PC stock, mobile stock, core city PC stock, pre-estimated accuracy of PC stock of preset days, pre-estimated accuracy of PC core city of preset days, income of the day, PC booking rate of the day, mobile booking rate of the day, playing shortage rate of the day and third party difference rate; namely, 2, 3, 4, 5 … …, 15 or 16 operation indexes can be selected.
The operation indexes are divided according to the practical application example, and if other operation indexes are added, the selection mode is similar to the above mode.
How to implement the video advertisement testing process in the embodiments of the present application is described in detail below with reference to the accompanying drawings.
Referring to fig. 2, fig. 2 is a schematic flow chart of a video advertisement testing method in the embodiment of the present application. The method comprises the following specific steps:
step 201, the test device obtains operation index values of N operation indexes of the video advertisement.
When the method is specifically implemented, the test equipment can calculate the operation index values of the N operation indexes which need to be acquired according to the data reported by the data collection server, and can also calculate the operation index values of the N operation indexes by other equipment, and the test equipment acquires the operation index values of the N operation indexes which need to be acquired from other equipment.
Step 202, the testing device determines a health degree index value of the health degree index by using the acquired N operation index values and the configured health degree index function.
In the concrete implementation of the present application, two implementation manners of configuration of the health index function are provided, which are specifically as follows:
in a first configuration, the testing device configures the health indicator function according to a standard value, a weighted value, and an adjustment value configured for the N operation indicators, respectively.
The health index function configured by the test equipment is as follows:wherein, XiFor the ith operation index value, K, of the N operation indexesiTo a standard value configured for the ith operation index, SiWeight value configured for ith operation index, AiFor the adjustment value configured for the ith operation index, i is an integer from 1 to N.
And when N operation indexes are obtained, substituting the N operation indexes, the standard values configured for the N operation indexes and the weight value adjustment values into the health degree index function to obtain the health degree index values of the health degree indexes.
In a second configuration mode, the test equipment configures the health degree index function according to a principal component analysis idea on the basis that the operation index values of the N operation indexes are used as analysis samples within a preset time.
The testing equipment obtains a health index function according to the principle component analysis idea And storing;
wherein, BjDetermining a variance contribution rate of the jth principal component in the Q principal components replacing the N operation indexes according to a configured accumulated contribution rate threshold; f. ofj(X1，X2...XN) A scoring function for the N operation indicators for the jth principal component of the determined Q principal components; q is an integer greater than 0 and less than N; j is an integer from 1 to Q.
And the test equipment calculates the health degree index value of the health degree index according to the stored health degree index function and the currently acquired operation index values of the N operation indexes.
The following illustrates the process of obtaining the health index function based on the principle component analysis idea:
(1) determining N operation indexes, taking 7 operation indexes (video VV, PC funnel numerical value, total inventory, inventory pre-estimation accuracy rate, income of the day, mobile reservation rate of the day and third party difference rate) as an example, and acquiring 90 groups of operation index values corresponding to 7 operation indexes of the 7 operation indexes from a database in the period from 1 month to 31 months for 90 days to form 90 groups of operation index values corresponding to 7 operation indexes×7.
(2) And calculating a correlation coefficient matrix of each operation index. Table 2 contains the content corresponding to the correlation coefficient matrix of the sample matrix for 7 operation indexes.
TABLE 2
(3) And calculating eigenvalues of the correlation coefficient matrix, wherein the contribution rates of the eigenvalues are respectively 2.82, 1.772, 0.99, 0.912, 0.25, 0.163, 0.093 and 7 eigenvalues are respectively 40.284%, 25.31%, 14.139%, 13.034%, 3.574%, 2.332% and 1.328%.
Assuming that the configured threshold value of the cumulative contribution rate of the eigenvalue is 92%, the contribution rate of the eigenvalue is the largest, and the number of principal components satisfying that the cumulative contribution rate of the eigenvalue is greater than the cumulative contribution rate of the eigenvalue is 4, which are eigenvalues 2.82, 1.772, 0.99, and 0.912, respectively.
(4) And calculating the feature vectors corresponding to the 4 principal components and the principal component loads to obtain the score functions of the 4 principal components.
For the above correlation coefficient matrix, the score functions of the 4 principal components are as follows:
f1(X1，X2,...,X7)＝-0.15X1-0.1X2-0.239X3+0.01X4+0.261X5+0.332X6+0.295X7；
f2(X1，X2，...，X7)＝0.473X1+0.1X2+0.374X3+0.159X4+0.346X5+0.057X6+0.206X7；
f3(X1，X2，...，X7)＝-0.191X1+0.507X2-0.157X3+0.823X4-0.055X5+0.066X6-0.081X7；
f4(X1，X2，...，X7)＝-0.029X1+0.874X2-0.06X3-0.554X4+0.04X5+0.106X6+0.082X7。
the steps (1) to (4) are all obtained according to the principle component analysis idea, and the principle component analysis theory idea is not described in detail here.
(5) The health index function Y is as follows:
Y＝(0.40284f1(X1，X2,...,X7)+0.2531f2(X1，X2，...，X7)+0.14139f3(X1，X2，...，X7)+0.13034f4(X1，X2，...，X7))/0.92767；
wherein 0.40284 is the eigenvalue contribution rate corresponding to the eigenvalue 2.82, and 0.2531 is the eigenvalue contribution rate corresponding to the eigenvalue 1.772; 0.14139 is the eigenvalue contribution rate corresponding to eigenvalue 0.99; 0.13034 is the eigenvalue contribution ratio corresponding to eigenvalue 0.25.
As can be seen from the above, after the test device obtains the health degree index function, the health degree index value corresponding to the health degree index can be obtained by obtaining the operation index values of 7 operation indexes each time.
Step 203, the test equipment outputs the determined health index value.
In the embodiment of the application, the test equipment also records the determined health index value; and outputting the comparison result of the recorded index values of the health degree.
The testing equipment records the determined health index value, and comprises the following steps: recording each health degree index value determined in a set time period and the corresponding time thereof;
the test equipment outputs the comparison result of the recorded index values of the health degree, and the comparison result comprises the following steps: and determining a ring ratio or a result of the same ratio of the health degree index values according to the recorded health degree index values and the corresponding time of the health degree index values, and outputting the ring ratio or the result of the same ratio.
When the ring ratio outputs the health degree index value, the health degree index value determined every day in the preset time can be displayed; when the health degree index is output at the same ratio, the health degree index value of the same day every week, the health degree index value of the same day every month or the health degree index value of the same day every year may be output.
The way of outputting the determined health index value in the embodiment of the present application is not particularly limited, and may be the above-mentioned exemplary output way, but is not limited to the above-mentioned output way.
In the specific embodiment of the application, the output can be performed through the test equipment, and the output can also be performed through a large-screen display screen, namely, through other display equipment.
Referring to fig. 3, fig. 3 is a schematic diagram of displaying the health index on a weekly basis in the embodiment of the present application. The health index values of the health index for each week from 1 month to 11 months are shown in fig. 3. The health degree of the current video advertisement can be determined through the displayed health degree index value, and the high health degree index value indicates high health degree.
Fig. 3 is a K-line graph, in which a black square is used to indicate a rise in the health indicator value, and a white square is used to indicate a fall in the health indicator value. In practical applications, red and green displays may be used for aesthetic and eye-catching purposes, and the application is not limited to a specific display mode.
Referring to fig. 4, fig. 4 is a schematic diagram of a ring ratio display health index in the embodiment of the present application. The health index values for each day between 1 month and 1 day of 12 months are shown in fig. 4. The health degree of the current video advertisement can be determined through the displayed health degree index value, and the high health degree index value indicates high health degree.
In specific display, link display can be provided, such as clicking 2014-1-16, and the health index value of the clicking time is displayed as 38.56.
According to the technical scheme provided by the embodiment of the application, when the health degree changes, the change of the health degree index caused by the change of which operation index can be positioned.
When the currently determined health degree index value is determined to be different from a second health degree index value determined by a ring ratio or a corresponding time of the same ratio or the difference between the currently determined health degree index value and the second health degree index value determined by the same ratio meets a set condition, operation index values of N operation indexes used for determining the current health degree index value and operation index values of N operation indexes used for determining the second health degree index value are compared, and the operation index causing the health degree index value to change is determined.
The way of determining the second health degree index value for the ring ratio or the corresponding time of the same ratio in the embodiment of the application is the same as the way of determining the currently determined health degree index value.
The setting condition in this embodiment may be that the difference between the health degree index values of the two reaches a preset threshold, and the like.
Taking the currently determined health degree index value as an example, and taking the health degree index value of 7 months and 1 days as an example, as the currently determined health degree index value, as shown in fig. 4:
the health degree index value of 7 month and 1 day is larger than the health degree index value of 6 month and 30 days, namely the health degree index value of 7 month and 1 day is different from the health degree index value of 6 month and 30 days, N operation indexes of calculating the health degree index value of 7 month and 1 day and N operation indexes of calculating the health degree index value of 6 month and 30 days are obtained, the change of the operation index values of the operation indexes is compared, and the operation index causing the change of the health degree index value is determined.
In the embodiment of the application, the technical scheme for determining the health degree index can accurately evaluate the health degree of the video advertisement and the change trend of the health degree index, so that a decision maker is guided to better operate the video advertisement.
Based on the same inventive concept, the specific embodiment of the application also provides a video advertisement testing device. Referring to fig. 5, fig. 5 is a schematic structural diagram of an apparatus applied to the above technology in the embodiment of the present application. The device includes: an acquisition unit 501, a processing unit 502, and an output unit 503;
an obtaining unit 501, configured to obtain operation index values of N operation indexes of a video advertisement; n is an integer greater than 1;
a processing unit 502, configured to determine a health degree index value of the health degree index using the N operation index values acquired by the acquiring unit 501 and the configured health degree index function;
an output unit 503, configured to output the health degree index value determined by the processing unit 502.
Preferably, the first and second liquid crystal films are made of a polymer,
the processing unit 502 is specifically configured to configure the health indicator function according to the weighted values and the adjustment values configured for the N operation indicators, respectively.
Preferably, the first and second liquid crystal films are made of a polymer,
the processing unit 502 is specifically configured to configure a health index function as:wherein, XiFor the ith operation index value, K, of the N operation indexesiTo a standard value configured for the ith operation index, SiWeight value configured for ith operation index, AiFor the adjustment value configured for the ith operation index, i is an integer from 1 to N.
Preferably, the first and second liquid crystal films are made of a polymer,
the processing unit 502 is specifically configured to configure the health index function according to a principle component analysis idea on the basis that the operation index values of the N operation indexes within a preset time are used as analysis samples.
Preferably, the first and second liquid crystal films are made of a polymer,
the processing unit 502 is specifically configured to configure a health index function as:wherein, BjDetermining a variance contribution rate of the jth principal component in the Q principal components replacing the N operation indexes according to a configured accumulated contribution rate threshold; f. ofj(X1，X2...XN) A scoring function for the N operation indicators for the jth principal component of the determined Q principal components; q is an integer greater than 0 and less than N; j is an integer from 1 to Q.
Preferably, the first and second liquid crystal films are made of a polymer,
an output unit 503, further configured to record the health degree index value determined by the processing unit 502; and outputting the comparison result of the recorded health index values of the output records.
Preferably, the first and second liquid crystal films are made of a polymer,
an output unit 503, specifically configured to record each health degree index value determined within a set time period and a time corresponding to the health degree index value; and determining a ring ratio or a result of the same ratio of the health degree index values according to the recorded health degree index values and the corresponding time of the health degree index values, and outputting the ring ratio or the result of the same ratio.
Preferably, the first and second liquid crystal films are made of a polymer,
the processing unit 502 is further configured to, when it is determined that the currently determined health degree index value is different from or different from a second health degree index value determined at the ring ratio or the same-ratio corresponding time, the operation index values of the N operation indexes used for determining the current health degree index value and the operation index values of the N operation indexes used for determining the second health degree index value are compared to determine the operation index causing the health degree index value to change.
The units of the above embodiments may be integrated into one body, or may be separately deployed; may be combined into one unit or further divided into a plurality of sub-units.
The units in the embodiments of the present application may be implemented mechanically or electronically. For example, a hardware module may include a specially designed permanent circuit or logic device (e.g., a special purpose processor such as an FPGA or ASIC) for performing specific operations. A hardware module may also include programmable logic devices or circuits (e.g., including a general-purpose processor or other programmable processor) that are temporarily configured by software to perform certain operations. The implementation of the hardware module in a mechanical manner, or in a dedicated permanent circuit, or in a temporarily configured circuit (e.g., configured by software), may be determined based on cost and time considerations.
The above description is made on the advertisement video testing apparatus on the testing device in the embodiment of the present application, and a hardware architecture composition of the testing device in the embodiment of the present application is given below, where the testing device is a programmable device capable of combining software and hardware, and specifically refer to fig. 6, where fig. 6 is a schematic diagram of a hardware architecture composition of the testing device in the embodiment of the present application. The test apparatus may include: a processor 610, a memory 620, a port 630, and a bus 640. The processor 610 and the memory 620 are interconnected by a bus 640. Processor 610 may obtain and output data through port 630; wherein,
the obtaining unit 501 when executed by the processor 610 may be: acquiring operation index values of N operation indexes;
the processing unit 502, when executed by the processor 610, may be: acquiring health degree index values according to the N operation index values acquired by the acquisition unit 501 and the configured health degree index function;
the output unit 503, when executed by the processor 610, may be: outputting the health degree index value obtained by the processing unit 502;
when the video advertisement test is carried out each time, the test equipment acquires N operation index values from the advertisement putting and operating system, carries out relevant processing and outputs the determined health index value.
It can be seen that when the instruction modules stored in the memory 620 are executed by the processor 610, various functions of the acquiring unit, the processing unit and the output unit in the foregoing technical solutions can be realized.
In addition, the embodiments of the present invention may be implemented by a data processing program executed by a test apparatus such as a computer. It is clear that the data processing program constitutes the invention. Further, a data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present invention. The storage medium may use any type of recording means, such as a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
Therefore, the present invention also discloses a storage medium, in which a data processing program is stored, the data processing program being used for executing the above technical solution of the present invention.
It should be noted that the test apparatus shown in fig. 6 is only a specific example, and may also be implemented by other structures different from those described in this embodiment, for example, operations performed when the above instruction codes are executed may also be implemented by an Application Specific Integrated Circuit (ASIC). In addition, the processor 610 may be one or more, and if there are a plurality of processors, the plurality of processors are responsible for reading and executing the instruction codes. Therefore, the present application does not specifically limit the specific structure of the test device.
In summary, the health degree index of the video advertisement is automatically determined through a plurality of operation indexes, the health degree of the video advertisement can be accurately measured, and resource occupation and misoperation of related network equipment can be reduced.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (17)
1. A video advertisement testing method, the method comprising:
acquiring operation index values of N operation indexes of the video advertisement; n is an integer greater than 1;
determining a health degree index value of the health degree index by using the acquired N operation index values and the configured health degree index function;
and outputting the determined health index value.
2. The method of claim 1,
and configuring the health degree index function according to a standard value, a weighted value and an adjusting value which are respectively configured for the N operation indexes.
3. The method of claim 2,
the health indicator function is:
wherein, XiFor the ith operation index value, K, of the N operation indexesiTo a standard value configured for the ith operation index, SiWeight value configured for ith operation index, AiFor the adjustment value configured for the ith operation index, i is an integer from 1 to N.
4. The method of claim 1,
and configuring the health degree index function according to a principal component analysis idea on the basis of taking the operation index values of the N operation indexes as analysis samples within preset time.
5. The method of claim 4, wherein the health indicator function is:
wherein, BjDetermining a variance contribution rate of the jth principal component in the Q principal components replacing the N operation indexes according to a configured accumulated contribution rate threshold; f. ofj(X1，X2...XN) A scoring function for the N operation indicators for the jth principal component of the determined Q principal components; q is an integer greater than 0 and less than N; j is an integer from 1 to Q.
6. The method of claim 1, further comprising:
recording the determined health index value;
and outputting the comparison result of the recorded index values of the health degree.
7. The method of claim 6, wherein recording the determined health indicator value comprises: recording each health degree index value determined in a set time period and the corresponding time thereof;
the comparison result of the health index values of the output records comprises: and determining a ring ratio or a result of the same ratio of the health degree index values according to the recorded health degree index values and the corresponding time of the health degree index values, and outputting the ring ratio or the result of the same ratio.
8. The method of claim 7, further comprising:
when the currently determined health degree index value is determined to be different from a second health degree index value determined by a ring ratio or a corresponding time of the same ratio or the difference between the currently determined health degree index value and the second health degree index value determined by the same ratio meets a set condition, operation index values of N operation indexes used for determining the current health degree index value and operation index values of N operation indexes used for determining the second health degree index value are compared, and the operation index causing the health degree index value to change is determined.
9. The method according to any one of claims 1 to 8,
when the health degree index is a flow operation index, the N operation indexes are any combination of the following operation indexes: the method comprises the steps of obtaining a video playing amount VV, a Personal Computer (PC) video VV, a mobile video VV, a PC funnel value and contribution degree of each VV;
when the health index is an inventory index, the N operation indexes are any combination of the following operation indexes: the total inventory, the PC inventory, the mobile inventory, the core city PC inventory, the pre-estimation accuracy of the PC inventory in the preset number of days and the pre-estimation accuracy of the PC core city in the preset number of days;
when the health degree index is a revenue index, the N operation indexes are any combination of the following operation indexes: income, PC booking rate and mobile booking rate;
when the health index is an order execution index, the N operation indexes are a combination of the following operation indexes: the vacancy rate and the third party difference rate are played on the same day;
when the health degree index is an advertisement health degree comprehensive index, the N operation indexes are any combination of the following operation indexes: the method comprises the following steps of video VV, PC video VV, mobile video VV, PC funnel numerical values, contribution degree per VV, total inventory, PC inventory, mobile inventory, core city PC inventory, pre-estimated accuracy of PC inventory for preset days, pre-estimated accuracy of PC core city for preset days, income of the day, PC booking rate of the day, mobile booking rate of the day, playing shortage rate of the day and third party difference rate.
10. A video advertisement testing apparatus, the apparatus comprising: the device comprises an acquisition unit, a processing unit and an output unit;
the acquisition unit is used for acquiring operation index values of N operation indexes of the video advertisement; n is an integer greater than 1;
the processing unit is used for determining the health degree index value of the health degree index by using the N operation index values acquired by the acquisition unit and the configured health degree index function;
and the output unit is used for outputting the health degree index value determined by the processing unit.
11. The apparatus of claim 10,
the processing unit is specifically configured to configure the health indicator function according to a standard value, a weighted value, and an adjustment value configured for the N operation indicators, respectively.
12. The apparatus of claim 11,
the processing unit is specifically configured to configure a health index function as follows:wherein, XiFor the ith operation index value, K, of the N operation indexesiTo a standard value configured for the ith operation index, SiWeight value configured for ith operation index, AiFor the adjustment value configured for the ith operation index, i is an integer from 1 to N.
13. The apparatus of claim 10,
the processing unit is specifically configured to configure the health indicator function according to a principle component analysis idea on the basis that the operation indicator values of the N operation indicators are used as analysis samples within a preset time.
14. The apparatus of claim 13,
the processing unit is specifically configured to configure a health index function as follows:wherein, BjDetermining a variance contribution rate of the jth principal component in the Q principal components replacing the N operation indexes according to a configured accumulated contribution rate threshold; f. ofj(X1，X2...XN) A scoring function for the N operation indicators for the jth principal component of the determined Q principal components; q is an integer greater than 0 and less than N; j is an integer from 1 to Q.
15. The apparatus of claim 10,
the output unit is further used for recording the health degree index value determined by the processing unit; and outputting the comparison result of the recorded health index values of the output records.
16. The apparatus of claim 15,
the output unit is specifically used for recording each health degree index value determined in a set time period and the corresponding time; and determining a ring ratio or a result of the same ratio of the health degree index values according to the recorded health degree index values and the corresponding time of the health degree index values, and outputting the ring ratio or the result of the same ratio.
17. The apparatus of claim 16,
the processing unit is further used for comparing the operation index values of the N operation indexes used for determining the current health degree index value with the operation index values of the N operation indexes used for determining the second health degree index value when the currently determined health degree index value is determined to be different from the second health degree index value determined by the ring ratio or the same-ratio corresponding time or the difference between the currently determined health degree index value and the second health degree index value meets the set condition, and determining the operation index causing the health degree index value to change.
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