CN106162238A - For software application is sent to use the system and method for the equipment of advertisement - Google Patents

Abstract

The present invention relates to methods and systems for delivering software applications to devices using advertisements. In an embodiment, a system for delivering advertisements and software applications to a device includes means for storing one or more software programs; upon launching a first software application and launching associated ad serving software, receiving a configuration call from the device means for sending a configuration file to a device in response to a configuration call; means for receiving an advertisement request and sending an advertisement response having at least one advertisement to the device based on an ad play event of the first software application , the at least one advertisement includes at least one option to obtain a second software application for the service or product.

Description

Used to deliver software applications to use advertising Systems and methods for devices

technical field

Embodiments of the invention generally relate to systems and methods for delivering software applications to devices that use advertisements.

Background technique

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Advertisements can be presented to target users in the form of banners, text boxes, and video ads. However, these advertisements are difficult to deliver to targeted users in a timely manner, and users may not respond to and may not be interested in these advertisements. Advertisers can create ad campaigns that share a single idea and theme with a series of advertising messages. Advertisement campaigns appear in different media within a specific time frame. However, the user may not be interested in the advertisement.

Contents of the invention

Methods and systems for providing software applications to devices using advertisements are described below. In one embodiment, the system for delivering an advertisement to a device is also capable of obtaining a software application for the advertised product or service for the device. The system includes means for storing one or more software programs, means for receiving a configuration call from the device based on launching the first software application and associated ad serving software, and for sending the configuration file in response to the configuration call device to the device. The configuration file includes several options for getting ads from any ad source to play on the device. The system also includes means for receiving an advertisement request based on an advertisement play event of the first software application and means for sending an advertisement response to the device having at least one advertisement including at least one option to obtain service for the at least one advertisement or a second software application of a product (eg, a service or product advertised by at least one advertisement).

Other embodiments are also described. Other features of embodiments of the invention will be apparent from the following drawings and detailed description.

Description of drawings

Embodiments of the present invention will be described by way of example, not by way of limitation, in the drawings, in which like reference numerals refer to like elements. It should be noted that references to "an" embodiment of the invention in this disclosure are not necessarily to the same embodiment, and they mean at least one.

FIG. 1 shows an embodiment of a block diagram of a system 100 for delivering advertising services and software applications to devices over a network, according to an embodiment.

FIG. 2 shows a flow diagram of operations for providing advertising services and software applications to devices over a network, according to an embodiment.

FIG. 3 represents a flowchart of the operations of a method of providing advertising services and software applications to a device over a network, according to an embodiment.

FIG. 4 represents a flowchart of the operations of a method of providing advertising services and software applications to a device over a network, according to an embodiment.

Figure 5 illustrates an exemplary user interface for launching a video advertisement of a first software application, according to an embodiment.

FIG. 6 shows an exemplary user interface for a description of a second software application in order to obtain the second software application, according to an embodiment.

7 illustrates an exemplary user interface for enhancing a second software application in order to access the second software application, according to an embodiment.

FIG. 8 illustrates an exemplary user interface for enhancing a second software application in order to access the second software application, according to an embodiment.

Figure 9 shows a diagrammatic representation of a machine, typically in the form of an apparatus 900, in which a set of instructions for causing the machine to perform any one or more of the methods described herein may be performed in accordance with an embodiment.

FIG. 10 is a block diagram of a wireless device 100 according to an embodiment.

detailed description

Methods and systems are described for delivering software applications to devices using advertisements. In one embodiment, a system for delivering an advertisement to a device over a network also provides the device with the ability to retrieve a software application of a product or service for the advertisement. The system includes means for storing one or more software programs, means for receiving a configuration call from a device over a network based on launching a first software application and associated ad serving software, and for sending a configuration call over a network in response to the configuration call file to device installation. The configuration file includes several options for getting ads from any ad source to play on the device. The system also includes means for receiving an advertisement request based on an advertisement play event of the first software application and means for sending an advertisement response to the device having at least one advertisement including at least one option to obtain an advertisement request for the at least one advertisement. A second software application for a service or product (eg, a service or product advertised by at least one advertisement).

The auction system provides a mechanism for third party participants to bid for ad services, including in-app ad services, to devices in response to actual or predicted ad exchange requests. The auction system captures the need to serve ads in real-time or near real-time ahead of actual or predicted ad show activity on devices.

In mobile video advertising, advertisers, publishers and publisher's users demand efficient campaigns. Advertisers include organizations that pay for advertising services including advertisements on publisher networks of applications and games. Publishers provide content to users. Publishers may include developers of software applications, mobile applications, news content, game applications, sports news, etc. Publishers are interested in generating revenue by selling ad space to be shown to their users in video ads.

Performance can be qualified in terms of click-through rate, conversion rate, and video completion rate. The process by which a user selects an ad is called a click and is intended to encompass any user choice. The ratio of the number of clicks to the number of times an ad is displayed is called the ad's click-through rate. Conversions occur when a user performs a transaction related to a previously viewed ad. For example, a conversion may occur when a user views a video ad and installs an app recommended in the video ad. Conversions may occur when a user views a video ad and installs an app recommended during a specific time period of the video ad. A conversion may occur when a user is shown an ad and decides to make a purchase on the advertiser's website within a certain period of time. The ratio of the number of conversions to the number of times the ad is displayed is called the conversion rate. Video completion rate is the ratio of the number of times a video ad is shown to completion on a device to the number of times a video ad is started. Advertisers may also pay for their advertisements through an advertising system in which advertisers pay for their advertisements at cost-per-click (CPC), cost-per-thousand-clicks (CPM), cost-per-completed-view (CPCV) and/or Ad placement is priced on a cost-per-install (CPI) basis. A thousand means a thousand impressions.

In this section, several embodiments of the present invention are described with reference to the accompanying drawings. The shapes, relative positions, and other aspects of components described in the embodiments are not clearly limited, and the scope of the invention is not limited to the illustrated components, which are for illustrative purposes only.

FIG. 1 shows an embodiment of a block diagram of a system 100 for providing advertising services and software applications to devices over a network, according to one embodiment. Advertising system 100 includes advertising engine 130, processing logic 132, device profile 134, storage medium 136, auction system 190, advertising store 150, and an ad campaigns, ad campaigns that deliver video ads to any type of device) programmatic ad campaign framework 160. Auction system 190 may be integrated with or separate from the advertising system. Auction system 190 may include different types of auctions, including cost-per-install (CPI), cost-per-click (CPC), cost-per-thousand-clicks (CPM), second price auctions, and ad exchange auctions. System 100 provides advertisement services (e.g., advertisement services delivered within mobile applications, advertisement services delivered in non-web browser applications) for advertisers 184 to devices 102/104 and 106 (e.g., source devices, destination devices , Mobile Phone, Tablet, Laptop, Computer, Connected or Hybrid TV, Internet TV, Internet TV, Internet TV, Smart TV, Satellite Device, Satellite TV, Car, Airplane, Smart Appliance, etc.). The device profile of the device is based on the location of the device (global positioning system (GPS) coordinates, network (IP) address, cellular triangulation), the social profile of the user of the device and the category and type of applications installed on the device .

Application store 162 includes a database for storing software applications for delivery over the network and installation on devices. For example, after a user of a mobile device views a video advertisement on the device and decides to interact and participate in the video advertisement, a software application may be delivered to the mobile device over a network. A user may request the download of a software application to install on a device through a video ad. The video ad may provide an option to connect the device to the app store 162 immediately (or almost immediately) or connect the device to a third-party app store 188 immediately (or almost immediately) when selected. This option may be in the form of a link or any other technical means for downloading the software application to the device. System 100 provides an improved technical means for timely delivery of advertising services and software applications to devices. For example, the system 100 delivers advertisement services including in-app video advertisements to mobile devices in a timely manner.

In contrast, in order to download software applications from an application store, traditional application service providers (eg, application stores) require users to access and register with a specific application store. However, in some regions of the world, it is difficult to locate an application store with a requested software application in a timely manner and to deliver the software application to a mobile device in a timely manner. A user may need multiple accounts or even hundreds of accounts in hundreds of application stores to obtain different kinds and types of software applications.

Each device includes respective ad serving software 103, 105, 107 (e.g., software development kit (SDK)), which includes a set of software development tools for ad serving including application embedded ad serving (e.g., in Advertisements delivered within mobile applications, Ads served in non-web browser applications). In-app ad campaigns are ad campaigns (e.g., video advertise). Publishers 182 (or developers) publish content that sells ad space to advertisers. Attributes 186 may install software (eg, developers' software development kits) on end devices and track user interactions with publishers' and developers' applications and advertisements. The attributor can then share this user data and device data with the system 100 and appropriate publishers and developers. System 100 uses this user and device data for analytics, data science, and advertising ROI modeling. System 100, devices 102, 104, and 106, advertisers 184, publishers 182, attributors 186, and advertising exchanges 195 with third-party transaction participants communicate via network 180 (e.g., Internet, wide area network, wireless metropolitan area network, satellite , cellular network (cellular), IP network, etc.) communication. Third Party Transaction Participants may be in real time or near real time (e.g., 1 hour prior to an ad played on a device, 15 minutes prior to an ad displayed on a device, 1 minute prior to an ad displayed on a device, 15 seconds before an ad that plays on a device, less than 15 seconds before an ad that plays on a device, and 1 second before an ad that plays on a device), use the auction system 190 to serve the ad to the device (e.g., including an application Program previews (e.g., video trailers for in-app video ads, in-app advertising campaigns for brands and performance advertisers). Processing logic 132 may include a filter function for screening potentially available advertising campaigns, an optimization function for determining the best advertising campaign, and a selector function for selecting the best campaign. The filtering function may filter based on availability, device characteristics (eg, device documentation 134 ), and user characteristics (eg, age, gender, race, location, etc.).

Advertisers 184 or publishers 182 (or developers) can programmatically access programmatic ad campaign framework 160 via network 180 for creating and modifying ad campaigns (e.g., for delivering in-app video ads to mobile devices) , campaigns for delivering in-app video ads to any type of device). The advertising campaign from any advertising source is then delivered over the network 180 to the targeted user devices (eg, 102, 104, 106). Programmatic advertising campaign framework 160 includes application programming interfaces (APIs) and implementation components. An application programming interface is a set of routines, protocols, and tools used to build software applications. Application programming interfaces specify how software components interact. Advertiser 184 or publisher 182 (or developer) obtains programmatic advertising campaign software from system 100 and then uses this software to access programmatic advertising campaign framework 160 .

In one embodiment, system 100 includes storage medium 136 to store one or more software programs. The system will deliver in-app advertisements (eg, video advertisements) to the device, and will also be able to provide the device with the ability to acquire software applications for the advertised product or service. The system includes means for storing one or more software programs, means for receiving a configuration call from a device over a network based on launching a first software application and associated ad serving software, and for sending a configuration call over a network in response to the configuration call file to device installation. The configuration file includes several options for getting ads from any ad source to play on the device. The system also includes means for receiving an advertisement request based on an advertisement play event of the software application and means for sending an advertisement response to the device having at least one advertisement including at least one option to obtain a service or product for the at least one advertisement (eg, a service or product advertised by at least one advertisement) for a second software application. The second software application acquired with application embedding is different from the launched first software application.

FIG. 2 shows a flowchart of operations for providing advertising services and delivering software applications to devices over a network, according to one embodiment. The advertising and software application delivery operational flows of the advertising system may be performed by devices and systems that include processing circuitry or processing logic. Processing logic (eg, processing logic 202) may comprise hardware (circuitry, dedicated logic, etc.), software (eg, run on a general purpose computer system or a dedicated machine or device), or a combination of both. In one embodiment, the system performs the operations of method 200 . In one example, vertical dashed lines 277 and 278 represent components of system 201 (e.g., ad server 203, auction system 290, ad store 210, application store 285) versus external components of system 201 (e.g., device 230, attributor 280, Exchange 299, third-party database 297, third-party application store 264) separation. Components of system 201 communicate with external components of the system through a network (eg, network 180).

A device 230 (e.g., a source device, a sink device, a mobile phone, a tablet, a laptop, a computer, a connected or hybrid TV, an IPTV, an Internet TV, a web TV, a smart TV, etc.) launches a software application (e.g., a software application 231-234 at least one). Software applications may relate to different types or kinds of applications, including gaming, entertainment, fashion, food, news, and branding applications. For example, a user may select one of software applications 231-234. Ad serving software 240 is also launched based on the launch of one of the software applications. Ad serving software 240 may be associated with or embedded in a software application. Ad serving software 240 may include or be associated with: logic 242 (e.g., communication logic for communicating, such as ad requests), ad cache storage 244 for storing one or more ads or ad campaigns, for receiving, available Ad streaming function 246 for optionally storing and playing streaming ads, for determining device and connection capabilities (e.g., type of connection (e.g., 4G LTE, 3G, WiFi, WiMax, 5G, etc.), broadband connection, device location, device device capabilities 248 of type, display characteristics (eg, pixel density, color depth), etc.). Launcher software applications or ad-serving software may have ad-play events for displaying or playing in-app ads on the device's display. In operation 250 , processing logic 202 of ad server 203 of system 201 receives a configuration call from device 230 based on launching the software application and associated ad serving software 240 . In operation 252 , processing logic 202 sends a response to device 230 including at least one configuration file in response to the configuration call. At least one configuration file includes various options for obtaining an ad to play in an ad play event. In one embodiment, the first option includes playing at least one advertisement cached on device 230 during an advertisement play event. A second option includes planning to play at least one advertisement cached on device 230 , but requesting at least one better advertisement from system 201 . If the system 201 fetches or transmits at least one better ad in a timely manner (e.g., in time for an expected ad play event, within a time period set by at least one configuration file), then at least one better ad will be available at Played during the expected ad play event. At least one better ad is expected to have a higher conversion rate or a higher probability of obtaining user interaction than at least one cached ad. Otherwise, the cached ad is played. A third option includes planning to play at least one advertisement cached on device 230 , but requesting at least one better advertisement from exchange 299 . If the switch 299, including the third party database 296, provides at least one better ad in time, then the better ad will be played during the ad play event. Otherwise, the cached ad is played. A fourth option includes planning to play at least one advertisement cached on device 230 , but requesting at least one better advertisement from system 201 or switch 299 . If the system 201 or switch 299 provides at least one better ad in time, then the better ad will be played during the ad play event. Otherwise, the cached ad is played.

A fifth option includes at least one ad played into device 230 during the expected ad play event. A sixth option includes planning to play at least one advertisement flowing into device 230 , but requesting at least one better advertisement from system 201 . If the system 201 provides at least one better ad in time (eg, timely to the expected ad play event, within the time period set in the configuration file), then the better ad will be played during the ad play event. Otherwise, the ad that is scheduled to flow is played. A seventh option includes planning to play at least one advertisement flowing into device 230 , but requesting at least one better advertisement from switch 299 . If the switch 299 provides a better ad in time, then the better ad will be played during the ad play event. Otherwise, the ad that is scheduled to flow is played. An eighth option includes planning to play at least one advertisement flowing into device 230 , but requesting at least one better advertisement from system 201 or switch 299 . If the system 201 or switch 299 provides a better ad in time, then the better ad will be played during the expected ad play event. Otherwise, the ad scheduled for inflow is played. In other embodiments, the configuration file includes a subset of options 1-8, additional options or different options for obtaining at least one ad or ad campaign (eg, options including potential caching and streaming operations).

Configuration files may be changed by system 201 or device 230 without affecting ad serving software 240 . In particular, the configuration file can be changed without affecting the version of the ad serving software 240 so that the user does not need to update the version of the ad serving software 240 even if the configuration file is changed. System 201 is designed to deliver the most relevant and highest converting advertising campaigns to devices using profiles.

In operation 254, prior to a projected ad play event or an actual ad play event, the ad server's processing logic 202 optionally receives an ad request with an ad request based on a time in the near future (e.g., 1 hour, 15 minutes, Configuration options (eg, options 1-8) of at least one profile for expected ad play events that occur within 60 seconds, 10 seconds, etc.). An ad request may be a predictive ad request if it occurs prior to an expected ad play event. Alternatively, the ad server generates an ad request based on receiving a configuration call indicating that the user has launched the software application and anticipates that an ad play event will likely occur in the near future, even if no ad request is received from the device.

Ad requests include different types of information, including publisher settings (e.g., the publisher of the selected software application), an application ID that identifies the selected software application, a location for the temporal location of an advertisement embedded in the application information, user characteristics, device characteristics (such as device ID), geographic data, location data, motion data (such as motion data from an accelerometer or gyroscope), language, time, application settings, demographic data of the user of the device, Session data (eg, how long the user has been using the selected application) and cache information. The ad server (e.g., the processing logic 202 of the ad server 203) processes the ad request to determine the ad format and temporal location (e.g., based on conversion The optimal advertising format for the possibility of conversion, the optimal time position according to the possibility of conversion). The ad server determines the form and time position of the ad that is most likely to cause user engagement, user interaction, conversion, or generate revenue for the publisher or developer.

The attributor 280 may have software (such as a software development kit from the developer of the application) that is installed on the user's device to obtain third-party user data (such as user data 281 from device 230). User Data may include tracking of user interactions and participation in software applications and advertising campaigns. User Data may also include how long the app has been installed, how many app purchases have been made, and how and when the product or service was purchased. User data can also include monitoring targets, how users use applications. User data (eg, user data 282) may be shared with system 201, publishers, and advertisers.

The ad campaign framework 206 may access data, parameters, or algorithms from the targeting platform or ad engine 255 for creating and modifying ad campaigns. Parameters include device characteristics (e.g., device ID, device age) and user characteristics (e.g., user cost, conversion rate, engagement rate, application type, IAP activities, etc.). Ad campaigns may be stored in an ad campaign store 216 . Storage medium 204 stores instructions for one or more APIs and software components for creating and modifying advertising campaigns, targeting users, and selecting advertising campaigns most likely to result in user engagement, user interaction, and conversion. The storage medium also stores instructions for ad server functionality, including instructions to provide in-app advertisements, including video advertisements with an option to retrieve the software application for delivery to the device, for obtaining the requested software application instructions for the program, and instructions for delivering the requested software application. The processing logic is coupled to the storage medium 204.

The ad server (such as the processing logic 202 of the ad server 203) also processes the ad request (or predicted ad request) and accesses at least one of the ad store 210 and the exchange 299 for at least one profile option 2-8 to obtain at least one Ads or campaigns that are likely or most likely to convert. An advertisement or advertising campaign may include one or more tests that are shown to customers within the software application (eg, a selective advertising slot). The ad server (such as the processing logic 202 of the ad server 203) may determine which of the options 1-8 to process or have the ad request processed (or predicted) based on one or more configurable parameters. ad request). Alternatively, the device or user may determine which of options 1-8 to process or utilize based on these parameters.

For option 1, the device plays at least one ad from the cache in-app. For the option to access ad store 210 , processing logic 202 sends an ad call or request (or a predicted ad call or request) to ad store 210 of system 201 in operation 260 . The ad store includes an ad database 212 with ad campaigns and advertisements. Advertisement database 212 may be a first-party advertisement database, ie, the database of system 201 . The ad store may optionally provide access to a third-party ad database 297 through the tag function 214 . Tag function 214 generates or stores ad serving tags for accessing one or more third party ad databases 297 . Advertising campaigns and advertisements can be streamed to the device's streaming media advertisement 246 or stored in the device's ad cache store 240 .

In operation 262, the ad server receives an ad response from the ad store 210 in response to the ad call or request (or predicted ad call or request). The advertisement response includes a payload with one or more potential advertisements or advertisement campaigns for streaming to device 230 or optionally with an advertisement serving tag for accessing one or more third-party advertisement databases 297 . If the ad server receives the ad service tag, then the ad server sends an ad request (or predicted ad request) to the third party database in operation 295 and receives an ad response (or predicted ad response) from the third party database 297 in operation 296 . Advertisement responses from an ad store or third-party database 297 include one or more advertisements or advertisement campaigns and possibly one or more advertisement tests for transmission or streaming to device 230 . Based on the determined or selected options for at least one profile, processing logic 202 decides whether to stream at least one advertisement or advertisement campaign and one or more advertisement tests to device 230 .

The ad server may access a switch 299 given certain options (such as options 3, 4, 7, and 8) of at least one profile based on processing an ad request (or a predicted ad request). In this case, the ad server sends an exchange request (or predicted exchange request 270) to an auction system 290, which has an auction engine 291 and a database prior to a predicted or actual ad play event on the device 293. Alternatively, the auction system is integrated with the advertisement system 201 . Auction engine 291 processes ad exchange request 270 and generates an auction based on various business rules including at least one price (eg, reserve or minimum price for an ad or ad campaign), inventory allocation, and participants to participate in the auction.

In one embodiment, the auction is a second price auction, where each participant gives their highest price (eg, $10 per app install) and the highest bidder pays the second highest price (eg, $10 per app install). $8 for program installation). The advantage of this profit model is that advertisers only bid the maximum they are willing to pay for a set of conditions. In scenarios where the other bidder's maximum price is substantially lower, the highest bidder will only be charged the second highest price at the auction. This encourages advertisers to place an actual or true market value on inventory, leaving advertisers with less opportunity.

The auction determines which participant can provide the better advertisement for the device in time. In operation 274, the auction system 290 sends an ad exchange request (or a predicted ad exchange request to each participant of the auction). The ad exchange request (or predicted ad exchange request) includes configurable parameters including at least one ad length, one or more ad tests, the bit rate at which the ad is played, the ad category, the age rating, the Directional constraints to minimize delays and reserve prices. Configurable parameters aimed at improving user experience (eg by minimizing latency) and providing security to users based on age rating. The one or more participants then reply with an ad exchange response (or predicted ad exchange response) in operation 276 . The auction engine processes the ad exchange response (or predicted ad exchange response) (business intelligence development platform (bids)) and determines which participant, if any, will bid for the actual ad play event (or predicted ad play event) Provide better ads for playback on devices. Replies or advertisements from participants may be saved in database 293 . In operation 272, an advertisement response (or predicted advertisement response) is sent from the auction engine to the advertisement server. The advertisement server then processes the advertisements from the winning or selected participants determined according to the auction system. In this case, the ad server offloads the ad payload and converts the format of the ad (if necessary) into a standard format (such as the Extensible Markup Language (xml) standard, Digital Video Ad Serving Template (VAST)). The ad server can combine the better ad from the exchange's winning or selected participant or possibly any bid from the exchange with the ad cached on the device and fetched with the ad response from the ad store ads for comparison. In operation 284, the ad server may then select at least one better ad from the ad store, the participant with the winning or selected bid from the exchange, an ad cached on the device, or alternatively not participating in the exchange third-party database297 of the server. Better ads are expected to be more likely to convert or have a higher probability of getting user interaction than ads cached on the device. At least one better ad and one or more ad tests, if selected, are then cached on or streamed to the device and played during an actual ad play event or a predicted ad play event that has been predicted to occur.

The advertisement or advertising campaign is played on the display of the device during the ad play event. In-app embedded (e.g., in a launched mobile software application, in a non-browser mobile software application, in a non-web browser software application) video ad provides a link at any time before, during, or after the ad play event or other technical means to access or obtain software applications related to video advertising. For example, a user may play a first game application on the user's device and during an application embedded ad play event, the user may view a video advertisement. The video advertisement could be an advertisement for a second game application or an entirely different type of product or service. The video advertisement will appear for obtaining a second game application or for obtaining a different type of product or service, such as a different type of gaming service or product, sports service or product, entertainment service or product, fashion service or product, brand An option for another software application related to a service or product, etc. A second game application or another software application related to a different type of product or service is not present on the user's device. In operation 267 , the user may select an option, link, or other technical means provided by the video advertisement to obtain the requested software application, and an application request is generated from the device and sent to the system 201 . A system, such as application service 208, may then process the application request, determine an application source for obtaining the requested software application, and obtain the software application from any application source including application store 285, which is a system 201 part or external application source such as a third-party application store 264.

In one embodiment, the application service 208 determines the application store based on at least one of network connection bandwidth, response time, application store latency (eg, server latency), and cost. If the application service 208 determines to obtain the requested software application from the application store 285 , then the system generates an application request 285 and sends it to the application store 285 . The processing logic 288 of the application store 285 processes the application request 285 and generates an application response 287 which, if available in the application database 289, will include the requested software application. The application response 287 is then sent to the application service 208 . The application service 208 may be a module or logic in the advertisement server 203 as shown in FIG. 2 , or the application service 208 may exist in a separate application server in the system 201 . Application service 208 then processes application response 287 and generates application response 268, which is sent to device 230 so that the user can install the software application on the device.

In another embodiment, the application service 208 determines to obtain the requested software application from a third-party application store 264 and the system generates an application request 227 and sends it to the application store 264 . The processing logic 265 of the application store 264 processes the application request 227 and generates an application response 228 which, if available in the application database 266, will include the requested software application. The application response 228 is then sent to the application service 208 . Application service 208 then processes application response 228 and generates application response 268, which is sent to device 230 so that the user can install the software application on the device.

In another embodiment, in operation 267, the user may select an option, link, or other technical means provided by the in-app video ad to obtain the requested software application and download it directly from the application store 285 or Third-party application store 264 accesses and fetches software applications to device 230 . In this embodiment, the advertising system 201 (such as the application service 208) or the third-party application service (such as the third-party application store 264) can pre-select the option, link or technical means for obtaining the software application before the user selects Determine the application source for the selected software application. Alternatively, the advertising system 201 (such as the application service 208) or the third-party application service (such as the third-party application store 264) may only determine the user to use before the user selects the option, link or technical means for obtaining the software application. application sources for selected software applications.

3 illustrates a flowchart of operations of a method of providing advertising services and delivering software applications to devices over a network, according to an embodiment. A device or system that includes processing circuitry or processing logic may perform the operational flow of the advertising and application system. Processing logic may comprise hardware (circuitry, dedicated logic, etc.), software (eg, run on a general purpose computer system or a special purpose machine or device), or a combination of both. In an embodiment, a system such as system 201 performs the operations of method 300 by executing instructions of processing logic. The system communicates with one or more devices through a network (eg, network 180).

In an embodiment, the device launches a software application. For example, a user may select a software application to install on the device. Based on launching the software application, ad serving software such as a software development kit (SDK) is also launched. Ad-serving software may be associated with or embedded in software applications. Ad serving software 240 may include or be related to: logic 242 , ad cache store 244 , ad streaming functionality 246 , device functionality 248 of device 230 . Launching a software application may have an ad play event for displaying or playing an in-app ad on the device's display. In operation 304, an advertisement server of the advertisement system, such as the advertisement server 203, receives a configuration call from the device upon launching the advertisement serving software. In operation 306, the ad server sends the configuration file to the device in response to the configuration call. The configuration file includes different options (options 1-8 as depicted in FIG. 2 ) for getting an ad to play in an ad play event.

In operation 308, based on the ad play event or the predicted ad play event, the processing logic of the ad server receives an ad request with configuration options (eg, options 1-8) of the configuration file. In operation 310, the ad server processes the ad request and determines whether to use a cached ad on the device (such as option 1 to play an ad from the device cache) or whether access to an ad store, an exchange, or an ad store and exchange is required based on the determined options of the configuration file device. The ad server (or device function 248 of device 230) determines, based on one or more configuration parameters, which of options 1-8 (or any available options of the configuration file) is to be processed or enabled for processing the ad request . In an embodiment, configuration parameters include bandwidth for the connection between the device and the ad server, device characteristics, user characteristics, publisher's service level agreement (such as latency), caching windows, and business rules including location, time, availability of new advertising campaigns and higher availability of conversion campaigns.

In operation 312, the ad server may then select and send at least one better ad from the ad store (e.g., an ad that is more engaging, more interactive, and more likely to convert than the cached ad on the device), from The converted selected ad converts the response (bid) to at least one better ad, optionally at least one better ad from a third-party database 297 not involved in the conversion, or an instruction to play an ad cached on the device. The selected ad is then an in-application ad that plays during the ad play event.

At any time before, during, or after the ad play event, selected ads (such as in-app video ads) include an option to provide access to or access to a software application associated with the video ad that is not on the user's device links or other technical means. For example, a user may play a first gaming application on the user's device and during the ad play event, the user may view a video advertisement. The video advertisement could be an advertisement for a second game application or an entirely different type of product or service. In-app video ads will appear for access to a second gaming application or for access to a different type of product or service (such as a different type of gaming service or product, sports service or product, entertainment service or product, fashion service or product, branded service or product, etc.) related to another software application option. In operation 314, the system receives an application request from a device based on the user's selection of an option, link, or other technical means provided by the in-app video advertisement to obtain the requested software application. A system, such as application service 208 of system 201, can then process the application request, determine an application source for obtaining the requested software application, and obtain the software application from any application source including an application store, the application store is part of the system 201 or an external application source, such as a third-party application store in operation 316 .

In operation 318, the application service of the system then generates an application response including the requested software application and sends it over the network to the device so that the user can install the software application on the device.

In another embodiment, a user may select an option, link, or other technical means provided by an in-app video ad to acquire the requested software application and download it directly from the application store 285 or a third-party application store. 264 access and capture software applications.

4 illustrates a flowchart of operations of a method of providing advertising services and delivering software applications to devices over a network, according to an embodiment. The device or system can execute the advertising operation process of the advertising system, and the device or system includes a processing circuit or processing logic. Processing logic may comprise hardware (circuitry, dedicated logic, etc.), software (eg, run on a general purpose computer system or a special purpose machine or device), or a combination of both. In an embodiment, a device (e.g., a source device, a sink device, a mobile phone, a tablet, a laptop, a computer, a connected or hybrid TV, Internet TV (IPTV), Internet TV, Internet TV (Web TV), Smart TV, Satellite equipment, satellite TV, automobiles, airplanes, smart appliances, etc.) execute instructions of ad serving software or ad promotion software to perform at least some of the operations of method 400 . The advertising system is connected to the device through a network (eg, network 180).

In one embodiment, the device launches a software application in operation 402 . For example, a user may select a software application. Based on launching the software application, ad serving software such as a software development kit (SDK) is also launched. A software development kit (SDK) may be associated with or embedded in a software application. Ad serving software may include or be related to logic 242 , ad cache store 244 , ad streaming functionality 246 , and device functionality 248 of device 230 . A launched software application may have an ad play event for displaying or playing an ad on the device's display. In operation 404, upon launching the ad serving software, the device sends a configuration call over the network to an ad server of the advertising system. In operation 406, the device receives a configuration file from the advertising system over the network in response to the configuration call. The configuration file includes different options (options 1-8 as depicted in FIG. 2 ) for obtaining at least one ad to play in an ad play event.

In operation 408, the device (or advertisement system) determines which profile options (eg, 1-8) to process or enable for processing the advertisement request. In an embodiment, this determination is based on one or more configurable parameters, including bandwidth used for the connection between the device and the ad server, device characteristics, user characteristics, publisher's service level agreement (e.g., latency), Caching windows and business rules including location, time, availability of new advertising campaigns and availability of higher conversion campaigns. In operation 410, based on the advertisement play event, the device sends an advertisement request with configurable and determined options (eg, options 1-8, any possible options) of the configuration file to the advertisement server through the network. The ad server processes ad requests and identifies an ad or ad campaign for an ad play event. In operation 412, the device receives an advertisement response from an advertisement system. The ad response includes at least one better ad from the ad store, at least one better ad from a conversion, optionally an instruction to play at least one ad that is cached on the device, or alternatively, no participation in option 2- 8 ads converted to at least one better ad from a third-party database. Then during the ad play event, at least one better ad is cached on or streamed to the device and the in-app ad is played. The selected ad is then an in-application ad played on the device during the ad play event at operation 414 .

At any time before, during, or after the ad play event, selected ads (such as in-app video ads) provide an option with a link or other technical means to access or obtain software application on the . In operation 416, the user may select an option, link, or other technical means provided by the video advertisement to obtain the requested software application and this may cause the device to generate the application request. In operation 418, the device sends the application request to the system. A system, such as application service 208 of system 201, can then process the application request, determine an application source for obtaining the requested software application, and obtain the software application from any application source including an application store, the application store Be a part of the system 201 or an external application source, such as a third-party application store.

The system's application services then generate application responses, including software applications. In operation 420, the device receives an application response from the system for the user to install the software application on the device.

In another embodiment, a user may select an option, link, or other technical means provided by an in-app video ad to acquire the requested software application and download it directly from the application store 285 or a third-party application store. 264 access and capture software applications.

In some embodiments, the methods of operation disclosed herein may be changed, modified, combined or deleted. For example, operation 308 may occur earlier or later in the flow of method of operation 300 . This determination at operation 308 cannot occur until a delay occurs in obtaining the ad from the ad store or from conversion. In a similar manner, operation 410 may occur earlier or later in the flow of method of operation 400 . This determination of operation 410 cannot occur until a delay occurs in obtaining the ad from the ad store or from conversion. The methods in the embodiments of the present invention may be implemented with the devices or data processing systems described herein. The device or data processing system may be a conventional general-purpose computer system or a special-purpose computer, a conventional general-purpose computer system or a special-purpose computer is designed or planned to perform a sole function or a limited number of advertising service functions and may also use an application program embedded into the terminal device application transfer.

In one embodiment, Figures 5-8 represent a series of user interfaces for a user to view an advertisement (such as a video advertisement) within a first application and then have a selectable option presented for accessing and obtaining Second application.

Figure 5 illustrates an exemplary user interface for a video advertisement within a first software application launched, according to one embodiment. Within a first software application (eg, mobile application, non-web browser application) launched on device 500 , device 500 includes display 510 for displaying a user interface with video advertisement 520 . A video advertisement is an advertisement for a product or service (eg, a second software application).

Figure 6 illustrates an exemplary user interface for obtaining a description of a second software application for a second software application, according to one embodiment. After part or all of video advertisement 520 plays, display 610 of device 600 presents user interface 602 that includes a description of the product or service (eg, an application description) for the second software application. User interface 602 includes a download option 630 for downloading a second software application from within the first software application. In this manner, the user may be more easily targeted by the video advertisement 520 of the second software application and the user may acquire the second software application.

Figure 7 illustrates an exemplary user interface for enhancing a second software application in order to access the second software application, according to one embodiment. After part or all of a video advertisement (e.g., video advertisement 520) within a first software application (e.g., a mobile application, a non-web browser application) plays, display 710 of device 700 presents user interface 702, which includes an 2. An image of the product or service of the software application (such as an application image). User interface 702 includes a download option 730 for downloading a second software application from within the first software application. User interface 702 may also include other information related to the second software application, including an icon area 750 for displaying an icon for the second software application, and a rating area 760 for rating levels (e.g., stars). grade level) and many user reviews of grade levels.

Figure 8 illustrates an exemplary user interface for enhancing a second software application in order to access the second software application, according to one embodiment. After part or all of a video advertisement (e.g., video advertisement 520) within a first software application (e.g., a mobile application, a non-web browser application) plays, the display 810 of the device 800 presents a user interface 802, which includes An image (eg, an application image) for a product or service of the second software application in the context of 802 . In the preceding context, user interface 802 includes a video advertisement 830 for displaying a video advertisement for a second software application and a download option 840 for downloading the second software application from within the first software application. In an embodiment, device 500 corresponds to the same or similar devices 600 , 700 and 800 and display 500 corresponds to the same or similar displays 600 , 700 and 800 .

Figure 9 shows a diagram of a machine, typically in the form of a computer system or apparatus 900, in which a set of instructions for causing the machine to perform any one or more of the methods discussed herein may be executed. In alternative embodiments, the machine may be connected (eg, networked) to other machines in a local area network, intranet, extranet, or the Internet. A machine can operate as a server or client in a client/server network environment, or as a peer in a peer-to-peer (or distributed) network environment. A Machine may be a personal computer, tablet computer, set-top box, personal digital assistant, mobile phone, mobile device, network device, server, network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that A set of instructions specifies the actions to be taken by the machine. Further, when referring to a single machine, the term "machine" shall also include any collection of machines that individually or jointly execute a set (or sets) of instructions to perform one or more of the methodologies discussed herein .

A typical device 900 includes a processing system 902, a main memory 904 such as read only memory (ROM), flash memory, dynamic random access memory (DRAM), such as synchronous dynamic random access memory (SDRAM) or Rambus dynamic random access memory (RDRAM) etc.), static memory 906 (such as flash memory, static random access memory (SRAM), etc.), and data storage device 918 , which communicate with each other through bus 930 .

Processing system 902 represents one or more general processing devices such as one or more microprocessors, central processing units, and the like. More particularly, processing system 902 may be a Complex Instruction Set Computing (CISC) microprocessor, a Reduced Instruction Set Computing (RISC) microprocessor, a Very Long Instruction Word (VLIW) microprocessor, or a processor that executes other instruction sets or A processor that executes a combination of instruction sets. Processing system 902 may also be one or more special-purpose processing devices such as application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), digital signal processors (DSPs), network processors, or the like. Processing system 902 is configured to execute processing logic 926 for performing the operations or steps discussed herein.

The device 900 further includes a network interface device 908, which may include radio frequency circuitry for sending or receiving radio frequency cell signals, WiFi wireless transceivers, USB components, NFC components, or any other communication components for sending and receiving communications. Device 900 may also include input/output device 910 (such as a display, liquid crystal display, plasma display, cathode ray tube, touch display device, or touch screen for receiving user input and displaying output), optional alphanumeric input device 912 (such as keyboard), an optional cursor control device (such as a mouse), and a signal producing device 916 (such as a speaker).

Data storage device 918 may include a machine-accessible non-transitory medium 931 having stored thereon one or more sets of instructions (eg, software 922 ) embodying any one or more of the methods or functions described herein. Software 922 may include an operating system 923 . Ad serving software 924 (such as a software development kit 924), a communication module 926, and an application 928 (such as a publisher application). During execution of the software by device 900, software 922 may also reside wholly or at least partially in main memory 904 (such as software 923) and/or in processing system 902, which also constitute a machine-accessible storage medium. The software 922 or 923 may further be transmitted or received over the network 920 via the network interface device 908 .

The machine-accessible non-transitory medium 931 may also be used to store a set of data structures specifying user identification status and user preferences that define a user profile. Data structure sets and user profiles may also be stored in other parts of device 900 , such as static memory 906 .

Figure 10 is a block diagram of a wireless device 1000 according to one embodiment. Wireless device 1000 may be any type of wireless device (eg, mobile phone, wireless phone, tablet computer, etc.) used to send and receive wireless communications. The wireless device includes a processing system 1010 including a controller 1020 and a processing unit 1014 . Processing system 1010 is in communication with the following components: input/output unit 1030, radio frequency circuitry 1070, audio circuitry 1060, optics 1060 for capturing one or more images or video, determining motion data (e.g., in three-dimensional space) for wireless device 1000 ), a motion unit 1044 (eg, accelerometer, gyroscope, etc.), a power management system 1040 , and a machine-accessible non-transitory medium 1050 . These components are connected by one or more communication links or signal lines.

Radio frequency circuitry 1070 is used to transmit and receive information to one or more other devices over a wireless connection or network. Audio circuitry 1060 is coupled to audio speaker 1060 and microphone 1064 and includes known circuitry for processing noise signals.

The one or more processing units 1014 communicate with one or more machine-accessible non-transitory media 1050 (eg, computer-readable media) through the controller 1020 . Medium 1050 may be any device or medium (eg, storage device, storage medium) capable of storing code and/or data for use by one or more processing units 1014 . Medium 1050 may include, but is not limited to, a cached memory hierarchy, primary memory, and secondary memory. Medium 1050 stores one or more sets of instructions (or software) embodying any one or more methods or functions described herein. Software may include operating system 1052, ad serving software 1056 (software development kit 1056), communication module 1054, and applications 1058 (e.g., publisher applications, developer applications, web browsers, hypertext markup language 5 (html5) applications, etc.). The software may also reside completely or at least partially in the medium 1050 or in the processing unit 1014 during execution of the software by the device 1000 . The components shown in FIG. 10 may be implemented in hardware, software, firmware, or any combination thereof, including one or more signal processing and/or application specific integrated circuits.

The communication module 1054 is capable of communicating with other devices. The input/output unit 1030 communicates with various types of input/output devices 1034 such as a display, liquid crystal display, plasma display, cathode ray tube, touch display device or touch screen for receiving user input and displaying output, optionally an alphanumeric input device ) communication.

In one embodiment, a machine-accessible non-transitory medium contains executable computer program instructions which, when executed by a data processing system, cause the system to perform any of the methods discussed herein. While the machine-accessible, non-transitory medium 1050 is shown as a single medium in the exemplary embodiment, the term "machine-accessible, non-transitory medium" shall include a single medium or multiple media that store one or more sets of instructions ( such as centralized or distributed databases, and/or associative caches and servers). The term "machine-accessible non-transitory medium" shall also include any instructions capable of storing, encoding or carrying a set of instructions for execution by a machine and causing the machine to perform one or more methods of the present invention. The term "machine-accessible, non-transitory media" shall accordingly include, but is not limited to, solid-state memory, optical and magnetic media, and carrier signals.

In one embodiment, the system for delivering an app-embedded advertisement to a device also provides the device with the ability to retrieve a software application of a product or service for the app-embedded advertisement. The system includes means for storing one or more software programs, means for receiving a configuration call from a device based on launching a first software application and associated ad serving software, and means for sending a configuration file to the device in response to the configuration call device. The configuration file includes several options for getting ads from any ad source playing on the device. The system also includes means for receiving an advertisement request and means for sending an advertisement response to the device based on an advertisement play event of the first software application, the at least one application embedded advertisement comprising at least An option to obtain a second software application for at least one advertised service or product (eg, by at least one advertised service or product).

In one embodiment, at least one in-app advertisement is displayed on the display of the device during the ad play event. At least one option of the at least one advertisement provides a link or other technical means for accessing or obtaining the second software application.

In one embodiment, the system further comprises means for receiving an application request from the device for a second software application in response to selection of at least one option of at least one application embedded advertisement, for processing the application request means for determining an application source for obtaining a requested second software application and means for obtaining a software application from any application source including an application store that is a system or Part of an external application source, including third-party application stores.

For example, the means for determining an application source for obtaining a requested second software application is based on at least one second software application's contribution to the application source, bandwidth, response time, and cost for obtaining the second software application. availability.

In one embodiment, the system further comprises means for generating an application response which will include the requested second software application, and means for sending the application response to the device for the second software application The installation of the application on the device.

For example, the second software application is obtained directly from an application store of the system or a third-party application store based on selection of at least one option of the at least one advertisement.

In one embodiment, a computer-implemented method for providing advertising services to a device includes, upon launching a first software application and associated advertising serving software on the device, receiving a configuration call from the device with the advertising system, and sending a configuration call with the advertising system file to the device in response to a configuration call. The configuration file includes several options for getting ads from any ad source playing on the device. The computer-implemented method further includes receiving an advertisement request based on an advertisement play event of the software application, and sending an advertisement response to the device having at least one advertisement including at least one option to obtain a service or product for the at least one advertisement A second software application.

In one embodiment, during the ad play event, the computer-implemented method further includes presenting at least one in-app ad on a display of the device. At least one option of the at least one advertisement provides a link or other technical means for accessing or obtaining the second software application.

In one embodiment, the computer-implemented method further comprises receiving an application request for a second software application from the device in response to selection of at least one option of the at least one advertisement, processing the application request, determining a method for obtaining the requested second software application. An application source for the second software application, and obtaining the second software application from any application source including an application store of the advertising system or an external application source including a third-party application store. For example, determining an application source for obtaining the requested second software application is based on the availability of at least one second software application to the application source, bandwidth, response time, and cost to obtain the second software application.

In one embodiment, the computer-implemented method further includes generating an application response to include the requested second software application, and sending the application response to the device for installation of the second software application on the device.

For example, the second software application is obtained directly from an application store of the system or a third-party application store based on selection of at least one option of the at least one advertisement.

In one embodiment, a computer-implemented method for serving a software application to a device using an advertisement includes launching a first software application on the device, and based on launching the first software application and associated advertisement serving software, sending a configuration call to the advertisement system, and receive a configuration file from the advertising system in response to a configuration call. The configuration file includes several options for getting ads played on the device. The computer-implemented method further includes, with the device, generating an advertisement request based on an advertisement play event of the first software application, sending the advertisement request from the device to an advertising system, and receiving, with the device, an advertisement response having at least one advertisement comprising At least one option to obtain a second software application for the service or product advertised by the at least one advertisement.

For example, during an advertisement play event, the computer-implemented method further includes presenting at least one advertisement on a display of the device. At least one option of the at least one advertisement provides a link or other technical means for accessing or obtaining the second software application.

In one embodiment, the computer-implemented method further comprises sending, with the device, an application request for the second software application to the advertising device in response to selection of at least one option for at least one advertisement, and receiving, with the device, the application from the advertising system The response is for installation of a second software application on the device.

In one embodiment, a device includes means for launching a first software application on the device, means for sending a configuration call to an advertising system based on launching the first software application and associated advertising serving software, and means for receiving information from an advertising system. The system's configuration file in response to a configure call. The configuration file includes several options for getting ads played on the device. The apparatus includes means for generating an advertisement request based on an advertisement play event of a first software application, means for generating an advertisement request from the apparatus, means for sending the advertisement request from the apparatus to an advertising system, and means for receiving an advertisement response having at least one advertisement with the apparatus, the at least An advertisement includes at least one option to obtain a second software application for the service or product advertised by the at least one advertisement.

In one embodiment, the device further comprises means for presenting at least one advertisement on a display of the device during the advertisement play event. At least one option of the at least one advertisement provides a link or other technical means for accessing or obtaining the second software application.

For example, the apparatus further comprises means for sending, with the apparatus, an application request for the second software application to the advertising system in response to selection of at least one option of the at least one advertisement, and receiving with the apparatus an application response from the advertising system for use in means for installation of a second software application on the device.

In the foregoing specification, the invention has been described with reference to specific exemplary embodiments thereof. It will be obvious that various modifications may be made without departing from the broad spirit and scope of the invention as set forth in the claims. Accordingly, the specification and drawings are illustrative rather than restrictive.

Claims (12)

1. for advertisement and software application being sent to a system for equipment, including:

Based on starting the first software application on said device and starting relevant ad server Software, receives the device of configuration call from described equipment；

For configuration file being sent the device to described equipment in response to described configuration call, its In, described configuration file includes the multiple choosings for obtaining the advertisement play on said device ?；

Advertisement broadcast event based on described first software application, is used for receiving ad-request Device；And

The ad response will with at least one advertisement sends to the device of described equipment, described extremely A few advertisement includes that at least one option is to obtain for being carried out by least one advertisement described The service of advertisement or the second software application of product.

System the most according to claim 1, at least the one of at least one advertisement wherein said Individual option provides link or other technologies for accessing or obtain described second software application Means.

System the most according to claim 2, wherein farther includes:

For at least one option in response at least one advertisement described selection and from described Equipment receives the device of the application requests for described second software application；

For processing the device of described application requests；

For determining application program source for obtaining requested second software application Device；And

For obtaining software application from any application program source including application program shop Device, described application program shop is a part for system or includes third party application business The external application source in shop.

System the most according to claim 3, wherein determines for obtaining described requested The application program source of the second software application based on described second software application for should With program source, bandwidth, response time and for obtaining the cost of described second software application Availability.

System the most according to claim 3, it farther includes:

For producing the application response including described requested second software application Device；And

For described application response is sent to described equipment for the second software application The device of program installation on said device.

System the most according to claim 3, wherein institute based at least one advertisement described State the selection of at least one option, directly from described systematic difference program shop or the described 3rd Application program shop, side obtains described second software application.

7. for providing the computer implemented method to equipment by advertising service, comprising:

Based on the first software application started on described equipment and startup relevant ad server Software, utilizes ad system to receive the configuration call from described equipment；

In response to described configuration call, described ad system is utilized to send configuration file to described Equipment, wherein, described configuration file includes for obtaining the advertisement play on said device Multiple options；

Advertisement broadcast event based on described first software application, receives ad-request；And And

Set described in the ad response with at least one application program embedded advertisements is sent extremely Standby, at least one application program embedded advertisements described include at least one option with obtain for The service of advertisement or the second of product is carried out by least one application program embedded advertisements described Software application.

Computer implemented method the most according to claim 7, it farther includes: During described advertisement broadcast event, described in displaying, at least one should on a display of the device Using program embedded advertisements, wherein, at least one application program embedded advertisements described is at least One option provides link or other skills for accessing or obtain described second software application Art means.

Computer implemented method the most according to claim 8, it farther includes:

Choosing in response at least one option of at least one application program embedded advertisements described Select, and receive the application requests for described second software application from described equipment；

Process described application requests；

Determine the application program source for obtaining described requested second software application；And And

Described second software application, described any application journey is obtained from any application program source Sequence source includes the application program shop of ad system or includes outside third party application shop Portion's application program source.

Computer implemented method the most according to claim 9, wherein determines for obtaining The application program source of described requested second software application is based at least one institute described State the second software application for application program source, bandwidth, response time and for obtaining State the availability of the cost of the second software application.

11. computer implemented methods according to claim 9, it farther includes:

Generate the application response including described requested second software application；And

Described application response is sent to described equipment for described second software application Program installation on said device.

12. computer implemented methods according to claim 8, wherein based on described at least The selection of at least one option of one advertisement, directly from the application program business of described ad system Shop or described third party application shop obtain described second software application.