CN106156144A - Information-pushing method and device - Google Patents
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- CN106156144A CN106156144A CN201510172677.8A CN201510172677A CN106156144A CN 106156144 A CN106156144 A CN 106156144A CN 201510172677 A CN201510172677 A CN 201510172677A CN 106156144 A CN106156144 A CN 106156144A
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Abstract
The present invention relates to a kind of information-pushing method and device, its method includes: obtain the facial image of user；Described facial image is identified, according to recognition result, from facial image, extracts the correlated characteristic information of user；Push to described user according to correlated characteristic information and consume action message accordingly.The present invention is capable of the accurate propelling movement of information, not only meets customer consumption demand, and improves the information pushing effect pushing website.
Description
Technical field
The present invention relates to networking technology area, particularly relate to a kind of information-pushing method and device.
Background technology
Along with the development of development of Mobile Internet technology, some commending systems can be according to user's at present
Interest and purchasing behavior, through data modeling, recommend its information interested and commodity to user.
But, existing commending system be typically all according to user electricity business website on hits
According to modeling, to user's Recommendations, the shortcoming of the program is: if user is not electricity business
Any active ues, or the click data of user is the abundantest, then cannot realize precisely pushing away of information
Recommend.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method and device, it is intended to realize the essence of information
Quasi-propelling movement.
For reaching above-mentioned purpose, a kind of information-pushing method that the embodiment of the present invention proposes, including:
Obtain the facial image of user；
Described facial image is identified, according to recognition result, carries from described facial image
Take the correlated characteristic information at family；
Push to described user according to described correlated characteristic information and consume action message accordingly.
The embodiment of the present invention also proposes a kind of information push-delivery apparatus, including:
Acquisition module, for obtaining the facial image of user；
Extraction module, for being identified described facial image, according to recognition result, from institute
State the correlated characteristic information extracting user in facial image；
Pushing module, disappears accordingly for pushing to described user according to described correlated characteristic information
Take action message.
A kind of information-pushing method of embodiment of the present invention proposition and device, by obtaining user's
Facial image；Described facial image is identified, according to recognition result, from described face figure
The correlated characteristic information of user is extracted, such as: whether user has a sleepless night, user's whether eyes fixing upward in Xiang
Mirror, sex etc.；Push to described user according to described correlated characteristic information afterwards and disappear accordingly
Take action message, be achieved in the accurate propelling movement of information, not only meet customer consumption demand, and
And improve the information pushing effect pushing website.
Accompanying drawing explanation
Fig. 1 is the system architecture schematic diagram that embodiment of the present invention scheme relates to；
A kind of user's facial image exemplary plot in Fig. 2 embodiment of the present invention；
Fig. 3 is the hardware architecture diagram of the mobile terminal that embodiment of the present invention scheme relates to；
Fig. 4 is the wireless communication system schematic diagram of mobile terminal as shown in Figure 3；
Fig. 5 is the schematic flow sheet of information-pushing method first embodiment of the present invention；
Fig. 6 is the schematic flow sheet of information-pushing method the second embodiment of the present invention；
Fig. 7 is the schematic flow sheet of information-pushing method the 3rd embodiment of the present invention；
Fig. 8 is the schematic flow sheet of information-pushing method the 4th embodiment of the present invention；
Fig. 9 is the high-level schematic functional block diagram of information push-delivery apparatus first embodiment of the present invention；
Figure 10 is the high-level schematic functional block diagram of information push-delivery apparatus the second embodiment of the present invention；
Figure 11 is the high-level schematic functional block diagram of information push-delivery apparatus the 3rd embodiment of the present invention.
In order to make technical scheme clearer, understand, below in conjunction with accompanying drawing make into
One step describes in detail.
Detailed description of the invention
Should be appreciated that specific embodiment described herein only in order to explain the present invention, not
For limiting the present invention.
The main thought of embodiment of the present invention scheme is: by obtaining the facial image of user；Right
Described facial image is identified, and according to recognition result, extracts user from described facial image
Correlated characteristic information, such as: whether user has a sleepless night, whether user wears glasses, sex etc.；
Push to described user according to described correlated characteristic information afterwards and consume action message accordingly, by
This realizes the accurate propelling movement of information, not only meets customer consumption demand, and improves propelling movement website
Information pushing effect.
The embodiment of the present invention is it is considered that existing commending system is typically all according to user electricity business
Click data on website models, and to user's Recommendations, the shortcoming of the program is: as
Really user is not electricity business's any active ues, or the click data of user is the abundantest, then cannot be real
The accurate recommendation of existing information；Additionally, social data also cannot be applied to by existing supplying system
In electricity business website, especially under mobile Internet trend, social operation relates to be more
The data such as picture, voice.
To this end, the embodiment of the present invention proposes a kind of commending system solution party based on recognition of face
Case, can accurately obtain some information of user, such as: whether user loses by facial image
Sleep, whether user wears glasses, and sex etc., in conjunction with click steam historical data and the position of user
Information, precisely recommends to the sales promotion of offline businesses, shop-establishment celebration, the action message such as preferential to be correlated with
User, thus can realize the accurate propelling movement of information, be possible not only to meet customer consumption demand,
And the information pushing effect pushing website can be improved.
The system architecture that the present embodiment scheme relates at least includes user terminal and Push Service
Device, this user terminal is specifically as follows the mobile terminal such as mobile phone, panel computer, this Push Service
Implement body can be PC terminal.
In view of concrete scheme, as a kind of specific embodiment, the present embodiment scheme relates to
System architecture can as it is shown in figure 1, this system architecture include user terminal (the present embodiment with
Mobile terminal illustrate), commending system server, recognition of face server, behavior model service
Device and LBS service device, wherein:
User terminal, for by imaging first-class device or the facial image letter of module acquisition user
Breath, and the human face image information of user is sent to recognition of face server；
Recognition of face server, for facial image is identified, according to recognition result, from
Described facial image extracts the correlated characteristic information of user, the sex of such as user, healthy shape
Condition (sleep quality, with or without comedo etc.), wearing ornaments, cosmetics consumption etc., and
Store these information, the correlated characteristic information of the user extracted is sent to commending system clothes simultaneously
Business device；
LBS (Location Based Service, location Based service) server, is used for
Obtain the positional information of user, the positional information of businessman and correlated activation information, and send extremely
Commending system server.LBS service device is the telecommunication network by telecommunications mobile operator
Network (such as GSM net, CDMA net) or outside location mode (such as GPS) obtain mobile terminal
The positional information (geographical coordinate or geodetic coordinates) of user, at GIS (Geographic
Information System, GIS-Geographic Information System) platform support under, provide the user corresponding
A kind of value-added service of service.
Commending system server, the relevant spy of the user for extracting according to recognition of face server
Reference ceases, and the position letter of the positional information of the user of LBS service device transmission and businessman
Breath, pushes the correlated activation information of businessman nearby to user, such as sales promotion, shop-establishment celebration, preferential
Deng action message.
As a example by the user's facial image shown in Fig. 2, the people of this user can be obtained from Fig. 2
Face essential information, male, wears glasses, and beard is longer, and hair is longer；For such user,
If there being the activity that haircut, personal nursing, optician's shop etc. are relevant near user position, that
This user is the recommendation customers member that above-mentioned activity is potential.
After understanding these information, it is recommended that system server can be recommended to user: example
As, optician's shop is being invigorated dynamic, then action message can be recommended the use worn glasses in side
Family.
Behavior model server, operates the behavior spy obtaining user for the behavior according to user
Levy, including the consumption of user, the click situation etc. to recommendation information；Such as user is disappeared
Take the information such as the description of ability and the loyalty of brand；By these information, can be to being
System recommendation information is modified, and such as to a comedo user, repeatedly recommends except pox product,
But user loses interest in exactly, user the most should not directly be recommended in ensuing activity,
But need to use other method.
From said system framework, the present embodiment commending system based on recognition of face solution party
Case, can accurately obtain some information of user, such as: whether user loses by facial image
Sleep, whether user wears glasses, and sex etc., in conjunction with click steam historical data and the position of user
Information, precisely recommends to the sales promotion of offline businesses, shop-establishment celebration, the action message such as preferential to be correlated with
User, thus can realize the accurate propelling movement of information, be possible not only to meet customer consumption demand,
And the information pushing effect pushing website can be improved.
The mobile terminal realizing each embodiment of the present invention is described below with reference to the accompanying drawings.Follow-up
Description in, use such as " module ", " parts " or " unit " for representing element
Suffix, only for the explanation of the beneficially present invention, itself does not has specific meaning.Therefore,
" module " can mixedly use with " parts ".
Above-mentioned mobile terminal can be implemented in a variety of manners.Such as, the end described in the present invention
End can include such as mobile phone, smart phone, notebook computer, digit broadcasting receiver,
PDA (personal digital assistant), PAD (panel computer), PMP (portable media player),
The mobile end of Wearable (such as Intelligent bracelet, intelligent watch etc.), guider etc.
End.
Below, it is that mobile terminal is illustrated with terminal.But, those skilled in the art will manage
Solve, in addition to being used in particular for the element of mobile purpose, according to the embodiment of the present invention
Structure can also apply to the terminal of fixed type.
As it is shown on figure 3, Fig. 3 is the user terminal (mobile terminal) realizing each embodiment of the present invention
Hardware configuration signal.
It is single that mobile terminal 100 can include that wireless communication unit 110, A/V (audio/video) input
Unit 120, user input unit 130, sensing unit 140, output unit 150, memorizer 160,
Interface unit 170, controller 180 and power subsystem 190 etc..
Fig. 3 shows the mobile terminal with various assembly, it should be understood that and not
Realistic execute all assemblies illustrated.Can alternatively implement more or less of assembly.Will under
Face describes the element of mobile terminal in detail.
Wireless communication unit 110 generally includes one or more assembly, and it allows mobile terminal
Radio communication between 100 and wireless communication system or network.Such as, wireless communication unit
Can include broadcast reception module 111, mobile communication module 112, wireless Internet module 113,
At least one in short range communication module 114 and positional information module 115.
Broadcast reception module 111 receives wide via broadcast channel from external broadcasting management server
Broadcast signal and/or broadcast related information.Broadcast channel can include satellite channel and/or ground letter
Road.Broadcast management server can be to generate and send broadcast singal and/or broadcast related information
Server or the broadcast singal generated before receiving and/or broadcast related information and by it
It is sent to the server of terminal.Broadcast singal can include TV broadcast singal, radiobroadcasting
Signal, data broadcasting signal etc..And, broadcast singal may further include with TV or
The broadcast singal of radio signals combination.Broadcast related information can also be via mobile communication
Network provides, and in this case, broadcast related information can be by mobile communication module 112
Receive.Broadcast singal can exist in a variety of manners, and such as, it can be with digital multimedia
The broadcast electronic program guides (EPG) of (DMB), the electricity of digital video broadcast-handheld (DVB-H)
The form of sub-services guide (ESG) etc. and exist.Broadcast reception module 111 can be by using
Various types of broadcast systems receive signal broadcast.Especially, broadcast reception module 111 is permissible
By using such as multimedia broadcasting-ground (DMB-T), DMB-satellite
(DMB-S), DVB-hand-held (DVB-H), forward link media (MediaFLO@)
Radio Data System, the digital broadcasting system of received terrestrial digital broadcasting integrated service (ISDB-T) etc.
System receives digital broadcasting.Broadcast reception module 111 may be constructed such that and is adapted to provide for broadcast singal
Various broadcast systems and above-mentioned digit broadcasting system.Receive via broadcast reception module 111
Broadcast singal and/or broadcast related information can be stored in memorizer 160 (or other type
Storage medium) in.
Mobile communication module 112 sends radio signals to base station (such as, access point, node
B etc.), in exterior terminal and server at least one and/or receive from it aerogram
Number.Such radio signal can include voice call signal, video calling signal or
The various types of data sending according to text and/or Multimedia Message and/or receiving.
Wireless Internet module 113 supports the Wi-Fi (Wireless Internet Access) of mobile terminal.This module can
To be internally or externally couple to terminal.Wi-Fi (Wireless Internet Access) technology involved by this module can
To include WLAN (WLAN) (Wi-Fi), Wibro (WiMAX), Wimax, (whole world is micro-
Ripple interconnection accesses), HSDPA (high-speed downlink packet access) etc..
Short range communication module 114 is the module for supporting junction service.Short-range communication technology
Some examples include bluetoothTM, RF identification (RFID), Infrared Data Association (I rDA), ultra-wide
Band (UWB), purple honeybeeTMEtc..
Positional information module 115 is the mould of positional information for checking or obtain mobile terminal
Block.The typical case of positional information module is GPS (global positioning system).According to current skill
Art, GPS module 115 calculate from three or more satellites range information and accurately time
Between information and for the Information application triangulation calculated, thus according to longitude, latitude and
Highly accurately calculate three-dimensional current location information.Currently, it is used for calculating position and temporal information
Method use three satellites and by using an other satellite to correct the position calculated
Put the error with temporal information.Additionally, GPS module 115 can be by Continuous plus in real time
Current location information calculates velocity information.
A/V input block 120 is used for receiving audio or video signal.A/V input block 120
Can include camera 121 and mike 1220, camera 121 is at Video Capture pattern or image
The static images obtained by image capture apparatus in acquisition mode or the view data of video are carried out
Process.Picture frame after process may be displayed on display unit 151.After camera 121 processes
Picture frame can be stored in memorizer 160 (or other storage medium) or via channel radio
Letter unit 110 is transmitted, and can provide two or more cameras according to the structure of mobile terminal
1210.Mike 122 can be at telephone calling model, logging mode, speech recognition mode etc.
Sound (voice data) is received via mike etc. in operational mode, and can be by such sound
Sound is processed as voice data.Audio frequency (voice) data after process can be at telephone calling model
In the case of be converted to be sent to the form of mobile communication base station via mobile communication module 112
Output.Mike 122 can be implemented various types of noise and eliminate (or suppression) algorithm to eliminate
(or suppression) is in the noise received and produce during transmission audio signal or interference.
User input unit 130 can according to user input order generate key input data with
Control the various operations of mobile terminal.User input unit 130 allows user to input all kinds
Information, and can include keyboard, metal dome, touch pad (such as, detection owing to being connect
The resistance that touches and cause, pressure, the sensitive component of change of electric capacity etc.), roller, rocking bar
Etc..Especially, when touch pad is superimposed upon on display unit 151 as a layer, permissible
Form touch screen.
Sensing unit 140 detects the current state of mobile terminal 100, (such as, mobile terminal
100 open or close state), the position of mobile terminal 100, user is for mobile terminal
The presence or absence of contact (that is, touch input) of 100, the orientation of mobile terminal 100, mobile terminal
The acceleration or deceleration of 100 moves and direction etc., and generation is used for controlling mobile terminal 100
The order of operation or signal.Such as, it is embodied as sliding-type mobile phone when mobile terminal 100
Time, sensing unit 140 can sense this sliding-type phone and open or close.It addition, sense
Survey unit 140 and can detect whether power subsystem 190 provides electric power or interface unit 170
Whether couple with external device (ED).Sensing unit 140 can include that proximity transducer 1410 will be
Below in conjunction with touch screen, this is described.
Interface unit 170 is used as at least one external device (ED) and is connected permissible with mobile terminal 100
The interface passed through.Such as, external device (ED) can include wired or wireless head-band earphone port,
External power source (or battery charger) port, wired or wireless FPDP, memory card port,
There is the port of device of identification module, audio frequency input/output (I/O) port for connection, regard
Frequently I/O port, ear port etc..Identification module can be that storage is for verifying that user uses
The various information of mobile terminal 100 and subscriber identification module (UIM), Ke Hushi can be included
Other module (SIM), Universal Subscriber identification module (USIM) etc..It addition, have identification module
Device (hereinafter referred to as " identify device ") can be to take the form of smart card, therefore, identify dress
Put and can be connected with mobile terminal 100 via port or other attachment means.Interface unit 170
May be used for receive from external device (ED) input (such as, data message, electric power etc.) and
One or more elements that the input received is transferred in mobile terminal 100 or permissible
For transmitting data between mobile terminal and external device (ED).
It addition, when mobile terminal 100 is connected with external base, interface unit 170 can be used
It is used as to allow to provide the path of mobile terminal 100 or permissible by electric power from base by it
Allow to pass through its path being transferred to mobile terminal from the various command signals of base input.From
The various command signals of base input or electric power may serve as identifying that mobile terminal is the most accurate
Really it is arranged on the signal on base.Output unit 150 be configured to vision, audio frequency and/
Or tactile manner provide output signal (such as, audio signal, video signal, alarm signal,
Vibration signal etc.).Output unit 150 can include that display unit 151, audio frequency export mould
Block 152, alarm unit 153 etc..
Display unit 151 may be displayed on the information processed in mobile terminal 100.Such as, when
When mobile terminal 100 is in telephone calling model, display unit 151 can show with call or
User circle that other communication (such as, text messaging, multimedia file download etc.) is relevant
Face (U I) or graphic user interface (GU I).When mobile terminal 100 be in video calling pattern or
During person's image capture mode, display unit 151 can show the image of capture and/or reception
Image, UI or GUI illustrating video or image and correlation function etc..
Meanwhile, the most superposed on one another to form touch when display unit 151 and touch pad
During screen, display unit 151 can serve as input equipment and output device.Display unit 151 can
To include liquid crystal display (LCD), thin film transistor (TFT) LCD (TFT-LCD), organic light emission
In diode (OLED) display, flexible display, three-dimensional (3D) display etc. extremely
Few one.Some in these display may be constructed such that transparence is to allow user from outside
Watching, this is properly termed as transparent display, and typical transparent display can for example, TOLED
(transparent organic light emitting diode) display etc..According to the specific embodiment wanted, mobile
Terminal 100 can include two or more display units (or other display device), such as, moves
Dynamic terminal can include outernal display unit (not shown) and inner display unit (not shown).Touch
Touch screen to can be used for detecting touch input pressure and touch input position and touch input area.
Dio Output Modules 152 can be in call signal at mobile terminal and receive pattern, call
Time under the isotypes such as pattern, logging mode, speech recognition mode, broadcast reception mode, by nothing
That line communication unit 110 receives or storage in memorizer 160 voice data conversion sound
Frequently signal and be output as sound.And, dio Output Modules 152 can provide whole with mobile
Audio frequency output that the specific functions of end 100 execution are relevant (such as, call signal receive sound,
Message sink sound etc.).Dio Output Modules 152 can include speaker, buzzer etc.
Deng.
Alarm unit 153 can provide output to notify event to mobile terminal
100.Typical event can include calling reception, message sink, key signals input, touching
Input etc..In addition to audio or video exports, alarm unit 153 can be with different sides
Formula provides output with the generation of notification event.Such as, alarm unit 153 can be with the shape of vibration
Formula provides output, when receiving calling, message or some other entrance communication (incoming
Communication), time, alarm unit 153 can provide sense of touch output (that is, vibration) to incite somebody to action
Its notice is to user.By providing such sense of touch to export, even if at the mobile phone of user
Time in the pocket of user, user also is able to identify the generation of various event.Alarm unit 153
The generation of notification event can also be provided via display unit 151 or dio Output Modules 152
Output.
Memorizer 160 can store the process performed by controller 180 and control the soft of operation
Part program etc., or can temporarily store oneself through exporting the data that maybe will export (such as,
Telephone directory, message, still image, video etc.).And, memorizer 160 can store
Vibration and the number of audio signal about the various modes exported when touching and being applied to touch screen
According to.
Memorizer 160 can include the storage medium of at least one type, described storage medium bag
Include flash memory, hard disk, multimedia card, card-type memorizer (such as, SD or DX memorizer etc.),
Random access storage device (RAM), static random-access memory (SRAM), read-only storage
Device (ROM), Electrically Erasable Read Only Memory (EEPROM), able to programme read-only deposit
Reservoir (PROM), magnetic storage, disk, CD etc..And, mobile terminal 100 can
To be connected the network storage device cooperation of the storage function performing memorizer 160 with by network.
Controller 180 generally controls the overall operation of mobile terminal.Such as, controller 180 is held
The row control relevant to voice call, data communication, video calling etc. and process.It addition,
Controller 180 can include the multi-media module for reproducing (or playback) multi-medium data
1810, multi-media module 1810 can construct in controller 180, or it is so structured that
Separate with controller 180.Controller 180 can perform pattern recognition process, touching
The handwriting input performed on screen or picture are drawn input and are identified as character or image.
Power subsystem 190 receives external power or internal power under the control of controller 180
And the suitable electric power operated needed for each element and assembly is provided.
Various embodiment described herein can with use such as computer software, hardware or its
Any combination of computer-readable medium is implemented.Hardware is implemented, enforcement described herein
Mode can be by using application-specific IC (ASIC), digital signal processor
(DSP), digital signal processing device (DSPD), programmable logic device (PLD), scene
Programmable gate array (FPGA), processor, controller, microcontroller, microprocessor, quilt
It is designed as performing at least one in the electronic unit of function described herein to implement, at some
In the case of, such embodiment can be implemented in controller 180.Software is implemented,
The embodiment of such as process or function can with allow to perform at least one function or operation
Individually software module is implemented.Software code can be write by with any suitable programming language
Software application (or program) implement, software code can be stored in memorizer 160
And performed by controller 180.
So far, oneself is through describing mobile terminal according to its function.
Below, for the sake of brevity, such as folded form, board-type, oscillating-type, cunning will be described
Slide type mobile terminal conduct in various types of mobile terminals of ejector half mobile terminal etc.
Example.Therefore, the present invention can be applied to any kind of mobile terminal, and is not limited to sliding
Ejector half mobile terminal.
Mobile terminal 100 may be constructed such that utilization is sent out via frame or packet as shown in Figure 1
The the most wired of data and wireless communication system and satellite-based communication system is sent to operate.
Describe wherein according to leading to that the mobile terminal of the present invention is operable to referring now to Fig. 4
Communication system.
Such communication system can use different air interfaces and/or physical layer.Such as,
The air interface used by communication system includes such as frequency division multiple access (FDMA), time division multiple acess
(TDMA), CDMA (CDMA) and UMTS (UMTS) are (especially,
Long Term Evolution (LTE)), global system for mobile communications (GSM) etc..Show as non-limiting
Example, explained below relates to cdma communication system, but such teaching is equally applicable to
Other type of system.
With reference to Fig. 4, cdma wireless communication system can include multiple mobile terminal 100, many
Individual base station (BS) 270, base station controller (BSC) 275 and mobile switching centre
(MSC) 2800MSC 280 is configured to be formed with Public Switched Telephony Network (PSTN) 290
Interface.MSC 280 is also structured to and can be couple to base station 270 via back haul link
BSC 275 forms interface.If back haul link can come according to any one in the interface that Ganji knows
Structure, described interface includes such as E 1/T1, ATM, IP, PPP, frame relay, HDSL,
ADSL or xDSL.It will be appreciated that system as shown in Figure 4 can include multiple
BSC2750。
Each BS 270 can service one or more subregion (or region), by multidirectional antenna or refer to
To each subregion of the antenna covering of specific direction radially away from BS 270.Or, each
Subregion can be covered by two or more antennas for diversity reception.Each BS 270 is permissible
It is configured to support that multiple frequency is distributed, and (such as, the distribution of each frequency has specific frequency spectrum
1.25MHz, 5MHz etc.).
Intersecting that subregion and frequency are distributed can be referred to as CDMA Channel.BS 270 can also
It is referred to as base station transceiver subsystem (BTS) or other equivalent terms.In such situation
Under, term " base station " may be used for broadly representing single BSC 275 and at least one BS
270.Base station can also be referred to as " cellular station ".Or, each subregion of specific BS270 is permissible
It is referred to as multiple cellular station.
As shown in Figure 4, broadcast singal is sent in system by broadcsting transmitter (BT) 295
The mobile terminal 100 of operation.Broadcast reception module 111 is arranged on movement as shown in Figure 3
Terminal 100 is sentenced and is received the broadcast singal sent by BT 295.In fig. 4 it is shown that it is several
Global positioning system (GPS) satellite 300.Satellite 300 helps to position multiple mobile terminals 100
In at least one.
In the diagram, depict multiple satellite 300, it is understood that be, it is possible to use any
The satellite of number obtains useful location information.GPS module 115 is usual as shown in Figure 3
It is configured to coordinate the location information wanted with acquisition with satellite 300.Substitute GPS and follow the tracks of skill
Art or outside GPS tracking technique, it is possible to use the position of mobile terminal can be followed the tracks of
Other technology.It addition, at least one gps satellite 300 can be optionally or additionally
Process satellite dmb transmits.
As a typical operation of wireless communication system, BS 270 receives from various movements
The reverse link signal of terminal 100.Mobile terminal 100 generally participate in call, information receiving and transmitting and
Other type of communication.Each reverse link signal that certain base station 270 receives is by specific
Process in BS 270.The data obtained are forwarded to the BSC 275 being correlated with.BSC provides
Call resource distribution and the mobile management merit of the coordination of soft switching process included between BS 270
Energy.The data received also are routed to MSC 280 by BSC 275, its provide for
PSTN 290 forms the extra route service of interface.Similarly, PSTN 290 and MSC
280 form interface, MSC Yu BSC 275 forms interface, and BSC 275 is correspondingly
Control BS270 forward link signals to be sent to mobile terminal 100.
Based on said system framework, mobile terminal hardware configuration and communication system, this is proposed
Bright information-pushing method embodiment.
As it is shown in figure 5, first embodiment of the invention proposes a kind of information-pushing method, including:
Step S101, obtains the facial image of user；
The executive agent of the present embodiment method can be a kind of information push-delivery apparatus, this information pushing
Device can be carried in the commending system server described in above-described embodiment.
Information push-delivery apparatus can obtain the facial image of user from user terminal, and user terminal can
To be obtained the human face image information of user by the first-class device of shooting or module, and by the people of user
Face image information sends to information push-delivery apparatus.
Step S102, is identified described facial image, according to recognition result, from described
Facial image extracts the correlated characteristic information of user；
Afterwards, described facial image is identified by information push-delivery apparatus, according to recognition result,
The correlated characteristic information of user, the sex of such as user, health is extracted from described facial image
Situation (sleep quality, with or without comedo etc.), accessory information (are worn understanding the jewelry of user
Wear situation, if wearing spectacles), skin protection information (to understand the cosmetics consumption of user)
Deng, and store these information.
As a kind of embodiment, information push-delivery apparatus can also be serviced by above-mentioned recognition of face
Facial image is identified by device, extracts the correlated characteristic information of user from facial image.
Step S103, pushes corresponding consumption according to described correlated characteristic information to described user
Action message.
After extracting the correlated characteristic information of user, information push-delivery apparatus is according to described relevant spy
Reference breath pushes to described user consumes action message accordingly.LBS information can be passed through,
Neighbouring businessman activity under line is connected with user, carries out the recommendation being correlated with.
Implement and can be such that
First, obtain the positional information of user, can obtain user's by LBS service device
Positional information；
Then, according to the positional information of described user, the Business Information near user, institute are obtained
State and Business Information has and the consumption action message of described correlated characteristic information match；
Finally, described consumption action message is pushed to user.
As a example by the user's facial image shown in Fig. 2, the people of this user can be obtained from Fig. 2
Face essential information, male, wears glasses, and beard is longer, and hair is longer；For such user,
If there being the activity that haircut, personal nursing, optician's shop etc. are relevant near user position, that
This user is the recommendation customers member that above-mentioned activity is potential.
After obtaining these information, information push-delivery apparatus can be recommended to user: such as,
One optician's shop is being invigorated dynamic, then action message can be recommended the user worn glasses in side.
From said system framework, the present embodiment commending system based on recognition of face solution party
Case, can accurately obtain some information of user, such as: whether user loses by facial image
Sleep, whether user wears glasses, and sex etc., in conjunction with click steam historical data and the position of user
Information, precisely recommends to the sales promotion of offline businesses, shop-establishment celebration, the action message such as preferential to be correlated with
User, thus can realize the accurate propelling movement of information, be possible not only to meet customer consumption demand,
And e-commerce website can be helped to provide personalized decision support and letter for customer purchase
Breath service, such that it is able to improve the information pushing effect pushing website.
As shown in Figure 6, second embodiment of the invention proposes a kind of information-pushing method, based on upper
Stating the embodiment shown in Fig. 5, the method is after above-mentioned steps S103, it is also possible to including:
Step S104, the consumption information of record user and/or user's consumption activity letter to pushing
The click situation of breath.
Information push-delivery apparatus is by recording the consumption information of user, and user is to recommendation information
Click situation, judges the relevant informations such as the brand that user likes, for more accurately pushing away of next time
Recommend ready.
When implementing, information push-delivery apparatus can be by behavior model server according to user's
Behavior operation obtains the behavior characteristics of user, including the consumption of user, to recommendation information
Click situation etc.；Such as to information such as the loyalty of the description of customer consumption ability and brand.
By these information, system recommendation information can be modified, such as to one so that follow-up
Comedo user, repeatedly recommends except pox product, but user loses interest in exactly, ensuing
This user the most should not directly be recommended in activity, but needs to use other method.Thus
The accurate propelling movement of information can be realized, be possible not only to meet customer consumption demand, and can help
E-commerce website is helped to provide personalized decision support and information service for customer purchase, thus
The information pushing effect pushing website can be improved.
As it is shown in fig. 7, third embodiment of the invention proposes a kind of information-pushing method, based on upper
Stating the embodiment shown in Fig. 6, the method is after above-mentioned steps S104, it is also possible to including:
Step S105, consumption information and/or user's consumption to pushing according to described user are lived
The click situation of dynamic information, is modified the consumption action message pushed.
When implementing, information push-delivery apparatus can be by behavior model server according to user's
Behavior operation obtains the behavior characteristics of user, including the consumption of user, to recommendation information
Click situation etc.；Such as to information such as the loyalty of the description of customer consumption ability and brand,
Then, by these information, system recommendation information is modified, such as to a comedo
User, repeatedly recommends except pox product, but user loses interest in exactly, and ensuing activity is just
Should directly not recommend user, but need to use other method.Thus can realize
The accurate propelling movement of information, is possible not only to meet customer consumption demand, and can help electronics business
Business website provides personalized decision support and information service for customer purchase, such that it is able to improve
Push the information pushing effect of website.
As shown in Figure 8, fourth embodiment of the invention proposes a kind of information-pushing method, based on upper
Stating the embodiment shown in Fig. 5, step S103 of the method could alternatively be:
Step S1031, according to described correlated characteristic information, and combine the user of historical record
The click situation of action message is consumed in propelling movement by consumption information and/or user, to described user
Push and consume action message accordingly.
Comparing above-described embodiment, the present embodiment scheme is pushing corresponding consumption activity letter to user
During breath, the consumption to pushing can live in conjunction with the consumption information of the user of historical record and/or user
The click situation of dynamic information, to improve the accuracy of information pushing.
Such as, information push-delivery apparatus can be grasped according to the behavior of user by behavior model server
Make to obtain the historical behavior feature of user, including the history consumption of user, history is recommended
The click situation etc. of information；Such as description and the loyalty of brand to customer consumption ability
Etc. information, then, by these information, system recommendation information is modified, such as to one
Individual comedo user, repeatedly recommends except pox product, but user loses interest in exactly, next
Activity the most should directly not recommend user, but need to use other method.
Thus, by currently associated characteristic information, and the consumption information of the user of historical record is combined
And/or the click situation of action message is consumed in propelling movement by user, push accordingly to described user
Consumption action message, it is possible to achieve the most precisely pushing of information, meet customer consumption demand,
And e-commerce website can be helped to provide personalized decision support and letter for customer purchase
Breath service, such that it is able to improve the information pushing effect pushing website.
Accordingly, information push-delivery apparatus embodiment of the present invention is proposed.
As it is shown in figure 9, first embodiment of the invention proposes a kind of information push-delivery apparatus, including:
Acquisition module 201, extraction module 202 and pushing module 203, wherein:
Acquisition module 201, for obtaining the facial image of user；
Extraction module 202, for described facial image is identified, according to recognition result,
The correlated characteristic information of user is extracted from described facial image；
Pushing module 203, for pushing to described user according to described correlated characteristic information accordingly
Consumption action message.
The present embodiment information push-delivery apparatus can be carried on the commending system described in above-described embodiment
In server.
Information push-delivery apparatus can obtain the facial image of user from user terminal, and user terminal can
To be obtained the human face image information of user by the first-class device of shooting or module, and by the people of user
Face image information sends to information push-delivery apparatus.
Afterwards, described facial image is identified by information push-delivery apparatus, according to recognition result,
The correlated characteristic information of user, the sex of such as user, health is extracted from described facial image
Situation (sleep quality, with or without comedo etc.), accessory information (are worn understanding the jewelry of user
Wear situation, if wearing spectacles), skin protection information (to understand the cosmetics consumption of user)
Deng, and store these information.
As a kind of embodiment, information push-delivery apparatus can also be serviced by above-mentioned recognition of face
Facial image is identified by device, extracts the correlated characteristic information of user from facial image.
After extracting the correlated characteristic information of user, information push-delivery apparatus is according to described relevant spy
Reference breath pushes to described user consumes action message accordingly.LBS information can be passed through,
Neighbouring businessman activity under line is connected with user, carries out the recommendation being correlated with.
Implement and can be such that
First, obtain the positional information of user, can obtain user's by LBS service device
Positional information；
Then, according to the positional information of described user, the Business Information near user, institute are obtained
State and Business Information has and the consumption action message of described correlated characteristic information match；
Finally, described consumption action message is pushed to user.
As a example by the user's facial image shown in Fig. 2, the people of this user can be obtained from Fig. 2
Face essential information, male, wears glasses, and beard is longer, and hair is longer；For such user,
If there being the activity that haircut, personal nursing, optician's shop etc. are relevant near user position, that
This user is the recommendation customers member that above-mentioned activity is potential.
After obtaining these information, information push-delivery apparatus can be recommended to user: such as,
One optician's shop is being invigorated dynamic, then action message can be recommended the user worn glasses in side.
From said system framework, the present embodiment commending system based on recognition of face solution party
Case, can accurately obtain some information of user, such as: whether user loses by facial image
Sleep, whether user wears glasses, and sex etc., in conjunction with click steam historical data and the position of user
Information, precisely recommends to the sales promotion of offline businesses, shop-establishment celebration, the action message such as preferential to be correlated with
User, thus can realize the accurate propelling movement of information, be possible not only to meet customer consumption demand,
And e-commerce website can be helped to provide personalized decision support and letter for customer purchase
Breath service, such that it is able to improve the information pushing effect pushing website.
As shown in Figure 10, second embodiment of the invention proposes a kind of information push-delivery apparatus, based on
Above-mentioned Fig. 9 the above embodiments, this device also includes:
Logging modle 204, for recording consumption information and/or user's consumption to pushing of user
The click situation of action message.
In the present embodiment, information push-delivery apparatus is by recording the consumption information of user, Yi Jiyong
The family click situation to recommendation information, judges the relevant informations such as the brand that user likes, under
Secondary more accurate recommendation is ready.
When implementing, information push-delivery apparatus can be by behavior model server according to user's
Behavior operation obtains the behavior characteristics of user, including the consumption of user, to recommendation information
Click situation etc.；Such as to information such as the loyalty of the description of customer consumption ability and brand.
By these information, system recommendation information can be modified, such as to one so that follow-up
Comedo user, repeatedly recommends except pox product, but user loses interest in exactly, ensuing
This user the most should not directly be recommended in activity, but needs to use other method.Thus
The accurate propelling movement of information can be realized, be possible not only to meet customer consumption demand, and can help
E-commerce website is helped to provide personalized decision support and information service for customer purchase, thus
The information pushing effect pushing website can be improved.
As shown in figure 11, third embodiment of the invention proposes a kind of information push-delivery apparatus, based on
Above-mentioned Figure 10 the above embodiments, described device also includes:
Correcting module 205, is used for the consumption information according to described user and/or user to propelling movement
The click situation of consumption action message, is modified the consumption action message pushed.
When implementing, information push-delivery apparatus can be by behavior model server according to user's
Behavior operation obtains the behavior characteristics of user, including the consumption of user, to recommendation information
Click situation etc.；Such as to information such as the loyalty of the description of customer consumption ability and brand,
Then, by these information, system recommendation information is modified, such as to a comedo
User, repeatedly recommends except pox product, but user loses interest in exactly, and ensuing activity is just
Should directly not recommend user, but need to use other method.Thus can realize
The accurate propelling movement of information, is possible not only to meet customer consumption demand, and can help electronics business
Business website provides personalized decision support and information service for customer purchase, such that it is able to improve
Push the information pushing effect of website.
Further, described pushing module 203, it is additionally operable to according to described correlated characteristic information,
And combine consumption information and/or user's consumption action message to pushing of the user of historical record
Click situation, push to described user and consume action message accordingly.
Comparing above-described embodiment, the present embodiment scheme is pushing corresponding consumption activity letter to user
During breath, the consumption to pushing can live in conjunction with the consumption information of the user of historical record and/or user
The click situation of dynamic information, to improve the accuracy of information pushing.
Such as, information push-delivery apparatus can be grasped according to the behavior of user by behavior model server
Make to obtain the historical behavior feature of user, including the history consumption of user, history is recommended
The click situation etc. of information；Such as description and the loyalty of brand to customer consumption ability
Etc. information, then, by these information, system recommendation information is modified, such as to one
Individual comedo user, repeatedly recommends except pox product, but user loses interest in exactly, next
Activity the most should directly not recommend user, but need to use other method.
Thus, by currently associated characteristic information, and the consumption information of the user of historical record is combined
And/or the click situation of action message is consumed in propelling movement by user, push accordingly to described user
Consumption action message, it is possible to achieve the most precisely pushing of information, meet customer consumption demand,
And e-commerce website can be helped to provide personalized decision support and letter for customer purchase
Breath service, such that it is able to improve the information pushing effect pushing website.
Also, it should be noted in this article, term " include ", " comprising " or it is any
Other variants are intended to comprising of nonexcludability, so that include the mistake of a series of key element
Journey, method, article or device not only include those key elements, but also include the most clearly arranging
Other key elements gone out, or also include being consolidated by this process, method, article or device
Some key elements.In the case of there is no more restriction, statement " including ... " limit
Key element, it is not excluded that also deposit in including the process of this key element, method, article or device
In other identical element.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art it can be understood that
The mode of required general hardware platform can be added by software to above-described embodiment method to realize,
Can certainly pass through hardware, but a lot of in the case of the former is more preferably embodiment.Based on this
The understanding of sample, the portion that prior art is contributed by technical scheme the most in other words
Dividing and can embody with the form of software product, this computer software product is stored in one and deposits
In storage media (such as ROM/RAM, magnetic disc, CD), including some instructions with so that one
Station terminal equipment (can be mobile phone, computer, server, or the network equipment etc.) performs
Method described in each embodiment of the present invention.
The foregoing is only the preferred embodiments of the present invention, not thereby limit the patent of the present invention
Scope, every equivalent structure utilizing description of the invention and accompanying drawing content to be made or flow process become
Change, or be directly or indirectly used in other relevant technical field, be the most in like manner included in the present invention
Scope of patent protection in.
Claims (12)
1. an information-pushing method, it is characterised in that including:
Obtain the facial image of user；
Described facial image is identified, according to recognition result, from described facial image, extracts user
Correlated characteristic information；
Push to described user according to described correlated characteristic information and consume action message accordingly.
Method the most according to claim 1, it is characterised in that described correlated characteristic information includes:
The health information of user, skin protection information and/or accessory information.
Method the most according to claim 1, it is characterised in that described method also includes:
The click situation of action message is consumed in propelling movement by the consumption information of record user and/or user.
Method the most according to claim 3, it is characterised in that described method also includes:
The click situation of action message is consumed in propelling movement by consumption information according to described user and/or user,
The consumption action message pushed is modified.
Method the most according to claim 3, it is characterised in that described believe according to described correlated characteristic
Cease to push in the step of corresponding consumption action message to described user and also include:
According to described correlated characteristic information, and combine consumption information and/or the user couple of the user of historical record
The click situation of the consumption action message pushed, pushes to described user and consumes action message accordingly.
6. according to the method according to any one of claim 1-5, it is characterised in that described in described basis
The step that correlated characteristic information pushes corresponding consumption action message to described user includes:
Obtain the positional information of user；
According to the positional information of described user, obtain the Business Information near user, in described Business Information
Have and the consumption action message of described correlated characteristic information match；
Described consumption action message is pushed to user.
7. according to the method according to any one of claim 1-5, it is characterised in that described method is also wrapped
Include:
The correlated characteristic information of the user of extraction is stored.
8. an information push-delivery apparatus, it is characterised in that including:
Acquisition module, for obtaining the facial image of user；
Extraction module, for being identified described facial image, according to recognition result, from described face
Image extracts the correlated characteristic information of user；
Pushing module, for pushing corresponding consumption activity according to described correlated characteristic information to described user
Information.
Device the most according to claim 8, it is characterised in that described device also includes:
Logging modle, consumes action message for the consumption information and/or user recording user to propelling movement
Click situation.
Device the most according to claim 9, it is characterised in that described device also includes:
Correcting module, the consumption activity letter to pushing for the consumption information according to described user and/or user
The click situation of breath, is modified the consumption action message pushed.
11. devices according to any one of-10 according to Claim 8, it is characterised in that
Described pushing module, is additionally operable to according to described correlated characteristic information, and combines the user of historical record
Consumption information and/or user propelling movement is consumed the click situation of action message, push phase to described user
The consumption action message answered.
12. devices according to any one of-10 according to Claim 8, it is characterised in that
Described pushing module, is additionally operable to obtain the positional information of user；According to the positional information of described user,
Obtain the Business Information near user, described Business Information has and described correlated characteristic information match
Consumption action message；Described consumption action message is pushed to user.
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| CN108877797A (en) * | 2018-06-26 | 2018-11-23 | 上海早糯网络科技有限公司 | Actively interactive intelligent voice system |
| CN109472677A (en) * | 2018-12-28 | 2019-03-15 | 出门问问信息科技有限公司 | Information-pushing method, device, electronic equipment and computer readable storage medium |
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| CN107483636A (en) * | 2017-09-22 | 2017-12-15 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
| CN108551462A (en) * | 2018-02-28 | 2018-09-18 | 阿里巴巴集团控股有限公司 | A kind of information-pushing method, device and equipment |
| CN108877797A (en) * | 2018-06-26 | 2018-11-23 | 上海早糯网络科技有限公司 | Actively interactive intelligent voice system |
| CN110880133A (en) * | 2018-09-05 | 2020-03-13 | 上海红星美凯龙悦家互联网科技有限公司 | Commodity information pushing method, system, storage medium and electronic equipment |
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| CN109472677A (en) * | 2018-12-28 | 2019-03-15 | 出门问问信息科技有限公司 | Information-pushing method, device, electronic equipment and computer readable storage medium |
| CN109933723A (en) * | 2019-03-07 | 2019-06-25 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
| CN110348898A (en) * | 2019-06-28 | 2019-10-18 | 广东奥园奥买家电子商务有限公司 | A kind of information-pushing method and device based on human bioequivalence |
| CN112380441A (en) * | 2020-11-20 | 2021-02-19 | 江苏万家美居网络科技有限公司 | Home decoration industry activity and marketing information pushing system and pushing method |
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