CN105893420A - Detection method and device of advertisement playing abnormity - Google Patents
Detection method and device of advertisement playing abnormity Download PDFInfo
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- CN105893420A CN105893420A CN201510869211.3A CN201510869211A CN105893420A CN 105893420 A CN105893420 A CN 105893420A CN 201510869211 A CN201510869211 A CN 201510869211A CN 105893420 A CN105893420 A CN 105893420A
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Abstract
The embodiment of the invention provides a detection method and device of advertisement playing abnormity. The method comprises the following steps: obtaining log data generated by a client side in an advertisement playing process; analyzing the log data, and extracting parameter information which reflects the advertisement playing abnormity; and if the extracted parameter information comprises an abnormity characteristic value, determining that the advertisement playing abnormity appears. The technical scheme can realize a purpose that abnormal phenomena that an advertisement is stuck and is vague when the advertisement is played can be quickly detected in real time.
Description
Technical Field
The present invention relates to information processing technologies, and in particular, to a method and an apparatus for detecting advertisement playing anomalies.
Background
After an existing advertiser puts an advertisement, the advertisement playing effect is usually detected in a manual observation mode, and if the picture is clear during advertisement playing, the problems of blockage, fuzziness and the like exist.
However, it is difficult to detect the advertisement playing effect by manual method throughout each client playing the advertisement, and even if the detection result is observed by manual, the cause of the problem cannot be diagnosed immediately, and this method using manual detection is time-consuming and labor-consuming.
Disclosure of Invention
The embodiment of the invention provides a method and a device for detecting advertisement playing abnormity, which can realize real-time and rapid detection of abnormal phenomena such as stutter, fuzziness and the like during advertisement playing.
In order to achieve the above object, an embodiment of the present invention provides a method for detecting an advertisement playing abnormality, where the method includes: acquiring log data generated by a client in the process of playing advertisements; analyzing the log data and extracting parameter information reflecting the abnormal advertisement playing; and if the extracted parameter information comprises the abnormal characteristic value, determining that the advertisement playing is abnormal.
Further, the obtaining log data generated by the client in the process of playing the advertisement includes: and acquiring URL data of a result of a client request advertisement server and/or URL data of a result of the client advertisement playing, which are generated in the advertisement playing process of the client.
Further, the analyzing the log data and extracting parameter information reflecting the advertisement playing abnormality includes: and extracting the URL data of the result of the client requesting the advertisement server and/or the state parameter and/or the consumed duration parameter in the URL data of the result of the client playing the advertisement.
Further, if the extracted parameter information includes an abnormal characteristic value, determining that an advertisement playing abnormality occurs includes: if the URL data of the result of the client requesting the advertisement server or the status parameter in the URL data of the result of the client playing the advertisement is a failure status value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing; or if the URL data of the result of the client request advertisement server or the consumption duration parameter in the URL data of the result of the client advertisement playing exceeds the preset duration value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing.
Further, after the determining that the advertisement playing abnormality occurs, the method further includes: triggering an advertisement server to perform capability self-checking operation, if the self-checking operation result is that the advertisement server is normal, determining that the advertisement is abnormal in playing due to a network reason, and switching a current network; if the self-checking operation result is that the advertisement server is abnormal, the advertisement server is determined to cause the abnormality of the advertisement in playing, an alarm is triggered, and a standby advertisement server is started.
The embodiment of the invention also provides a device for detecting the abnormal advertisement playing, which comprises: the data acquisition module is used for acquiring log data generated by the client in the process of playing the advertisement; the parameter extraction module is used for analyzing the log data and extracting parameter information reflecting the abnormal advertisement playing; and the anomaly detection module is used for determining that the advertisement playing is abnormal if the extracted parameter information comprises an anomaly characteristic value.
Further, the data obtaining module is specifically configured to obtain URL data of a result of the client requesting the advertisement server and/or URL data of a result of the client playing the advertisement, which are generated in the process of playing the advertisement by the client.
Further, the parameter extraction module is specifically configured to extract a URL data of a result of the client requesting the advertisement server and/or a state parameter and/or a duration parameter of consumption in a URL data of a result of the client playing the advertisement.
Further, the anomaly detection module is specifically configured to determine that a fuzzy or stuck playing anomaly occurs in advertisement playing if the URL data of the result of the client requesting the advertisement server or the status parameter in the URL data of the result of the client playing the advertisement is a failure status value; or if the URL data of the result of the client request advertisement server or the consumption duration parameter in the URL data of the result of the client advertisement playing exceeds the preset duration value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing.
Further, the apparatus further comprises: the system comprises an exception handling module, a capability self-checking module and a switching module, wherein the exception handling module is used for triggering an advertisement server to carry out capability self-checking operation after the advertisement is abnormally played, and if the self-checking operation result is that the advertisement server is normal, the exception handling module determines that the advertisement is abnormally played due to network reasons and switches the current network; if the self-checking operation result is that the advertisement server is abnormal, the advertisement server is determined to cause the abnormality of the advertisement in playing, an alarm is triggered, and a standby advertisement server is started.
According to the method and the device for detecting the advertisement playing abnormity, the log data generated by the client in the advertisement playing process is obtained in real time, the parameter information capable of reflecting the advertisement playing abnormity is extracted and is compared with the abnormal characteristic value, whether the currently played advertisement is abnormal in playing is determined, and the detection efficiency of the advertisement playing abnormity is improved.
Drawings
FIG. 1 is a flowchart of a method for detecting an abnormal advertisement playing according to an embodiment of the present invention;
FIG. 2 is a sample diagram of log data provided by the present invention;
FIG. 3 is another example diagram of log data provided by the present invention;
FIG. 4 is a schematic structural diagram of an embodiment of an apparatus for detecting an abnormal advertisement playing provided by the present invention;
fig. 5 is a schematic structural diagram of another embodiment of the apparatus for detecting an advertisement playing abnormality provided by the present invention.
Detailed Description
The invention has the basic inventive concept that the parameter information which can reflect the abnormal advertisement playing in the log data generated by the client in the advertisement playing process is analyzed to determine the abnormal advertisement playing condition.
Example one
Fig. 1 is a flowchart of a method for detecting an abnormal advertisement playing according to an embodiment of the present invention, where an execution subject of the method may be a device with a data processing function, and the device may be a stand-alone device or integrated in an advertisement server.
Referring to fig. 1, in step S110, log data generated by a client during playing an advertisement is acquired.
The client generates a large amount of log data in the process of playing the advertisement, the log data comprises data generated when the client requests the advertisement server for the advertisement resource and data generated when the advertisement is played, and the data records the behavior information of the client in the process of playing the advertisement.
Preferably, in the log data generated by the client in the process of playing the advertisement, the URL data of the result of the client requesting the advertisement server and/or the URL data of the result of the client playing the advertisement are mainly obtained. Because the two kinds of log data can better reflect the playing situation of the current advertisement.
And S120, analyzing the log data, and extracting parameter information reflecting the abnormal advertisement playing.
Usually, log data records information of each operation behavior in a certain operation flow, and whether corresponding operation behaviors are abnormal or not can be obtained by analyzing and extracting parameter information capable of reflecting abnormal playing of a client in an advertisement playing process in the log data and judging specific parameter values of the parameter information, so that whether the advertisement playing data of the client is abnormal or not is judged.
For example, the URL data of the result of the client requesting the advertisement server and/or the URL data of the result of the client playing the advertisement have a status parameter and a consumption time parameter. The two parameter information sequentially reflect the result of the client requesting the advertisement server and the status (success or failure status) and the consumption duration (advertisement request duration, advertisement play duration) of the result of the client playing the advertisement. For example, fig. 2 and fig. 3 show two URL data of the client requesting the advertisement server (fig. 2) and the client playing the advertisement (fig. 3), respectively.
In fig. 2, most of the parameters of this URL are data of a video currently being played by the client, a user identifier, device information, obtained advertisement data, and the like.
Where the "err" (shown in grey scale) parameter describes the status of the client requesting the ad server, 0 indicates success, 450 indicates the requesting server failed due to network reasons, 451 indicates the requesting server failed due to timeout, and so on.
Where the "ut" (shown in grey scale) parameter indicates the total time it takes for the client to request the ad server from the origination of the request to the return of the data, this parameter may be indicative of server performance and network conditions. For example, when the server performance and the network condition are good, the parameter value of the corresponding ut is smaller, otherwise, the parameter value of ut is larger.
In fig. 3, most of the parameters of this URL are data of the video currently being played by the client, user identification, device information, and so on, and also include information describing the advertisement currently being played.
Where the "err" parameter describes the status of the client downloading the advertisement file, 0 indicates success, 460 indicates the requesting server failed due to network reasons, 461 indicates the requesting server failed due to timeout, etc.
Where the "ut" (shown in grey scale) parameter represents the total time spent by the client from the initiation of the ad file download to the completion of the download, this parameter may be indicative of server performance and network conditions. For example, when the server performance and the network condition are good, the parameter value of the corresponding ut is smaller, otherwise, the parameter value of ut is larger.
S130, if the extracted parameter information comprises the abnormal characteristic value, determining that the advertisement playing is abnormal.
And aiming at parameter information reflecting abnormal playing of the client in the process of playing the advertisement, if the parameter information comprises an abnormal characteristic value corresponding to the category parameter, judging that the operation behavior corresponding to the corresponding log data is abnormal, and further judging that the client plays the advertisement data abnormally, such as the played advertisement is possibly fuzzy, stuck and the like. As in fig. 2, if the parameter value of the "err" parameter is the abnormal feature value 450 or 451; and/or the parameter value of the 'ut' is larger, and exceeds the abnormal characteristic value (5000ms), the abnormal advertisement playing is determined to occur. For another example, in FIG. 3, if the parameter value of the "err" parameter is an abnormal characteristic value 460 or 461; and/or the parameter value of the 'ut' is larger, and exceeds the abnormal characteristic value (5000ms), the abnormal advertisement playing is determined to occur.
In a specific application scenario, in order to reduce the interference caused by accidental abnormal playing and reduce the workload of subsequent maintenance, preferably, the detection result of the abnormal advertisement playing is determined after the abnormal characteristic value appears in the parameter information for multiple times.
Further, after determining the detection result that the advertisement is abnormally played, the following maintenance strategy can be adopted: triggering the advertisement server to execute service capability detection, if the advertisement service runs normally and the processing capability is in a reasonable range, judging that the advertisement playing is abnormal due to a network reason, switching all requests of corresponding regions to a machine room, changing a network operator and switching a network; if the advertisement service is detected to be abnormal in operation, an alarm mechanism is triggered immediately, and the request distributed to the current server is dispatched to the standby server; meanwhile, the advertisement which fails to be downloaded is processed off line.
According to the method for detecting the advertisement playing abnormity, provided by the embodiment of the invention, the log data generated by the client in the advertisement playing process is obtained in real time, the parameter information capable of reflecting the advertisement playing abnormity is extracted and is compared with the abnormal characteristic value, and then whether the currently played advertisement is abnormal in playing is determined, so that the detection efficiency of the advertisement playing abnormity is improved.
Furthermore, in the scheme, the URL data of the result of the client requesting the advertisement server and/or the URL data of the result of the client playing the advertisement in the log data are preferentially selected as the log data to be detected, so that the detection efficiency of the advertisement playing abnormity is improved.
Example two
Fig. 4 is a schematic structural diagram of an embodiment of an apparatus for detecting an advertisement playing abnormality according to the present invention. The apparatus shown in fig. 4 may be used to perform the method steps of the embodiment shown in fig. 1.
Referring to fig. 4, the apparatus for detecting an abnormal advertisement playing specifically includes: a summary display module 410 and a control presentation module 420, wherein:
a data obtaining module 410, configured to obtain log data generated by a client in an advertisement playing process; the parameter extraction module 420 is configured to analyze the log data and extract parameter information reflecting the advertisement playing abnormality; the anomaly detection module 430 is configured to determine that an advertisement playing is abnormal if the extracted parameter information includes an anomaly characteristic value.
According to the detection device for the advertisement playing abnormity, provided by the embodiment of the invention, the log data generated by the client in the advertisement playing process is obtained in real time, the parameter information capable of reflecting the advertisement playing abnormity is extracted and is compared with the abnormal characteristic value, and then whether the currently played advertisement is played abnormally is determined, so that the detection efficiency of the advertisement playing abnormity is improved.
Further, the data obtaining module 410 is specifically configured to obtain URL data of a result of the client requesting the advertisement server and/or URL data of a result of the client playing the advertisement, which are generated in the process of playing the advertisement.
Further, the anomaly detection module 430 is specifically configured to determine that a fuzzy or stuck abnormal playing occurs in the advertisement playing process if the URL data of the result of the client requesting the advertisement server or the status parameter in the URL data of the result of the client playing the advertisement is a failure status value; or if the URL data of the result of the client request advertisement server or the consumption duration parameter in the URL data of the result of the client advertisement playing exceeds the preset duration value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing.
In addition, as shown in fig. 5, the apparatus for detecting an abnormal advertisement playing may further include: the exception handling module 440 is configured to trigger the advertisement server to perform capability self-checking operation after the advertisement is abnormally played, determine that the advertisement is abnormally played due to a network reason if the self-checking operation result indicates that the advertisement server is normal, and switch the current network; if the self-checking operation result is that the advertisement server is abnormal, the advertisement server is determined to cause the abnormality of the advertisement in playing, an alarm is triggered, and a standby advertisement server is started.
In the scheme, the URL data of the result of the client requesting the advertisement server and/or the URL data of the result of the client playing the advertisement in the log data are preferentially selected as the log data to be detected, so that the detection efficiency of the advertisement playing abnormity is improved.
The above-described method and apparatus according to the present invention can be implemented in hardware, firmware, or as software or computer code storable in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or as computer code originally stored in a remote recording medium or a non-transitory machine-readable medium downloaded through a network and to be stored in a local recording medium, so that the method described herein can be stored in such software processing on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware such as an ASIC or FPGA. It will be appreciated that the computer, processor, microprocessor controller or programmable hardware includes memory components (e.g., RAM, ROM, flash memory, etc.) that can store or receive software or computer code that, when accessed and executed by the computer, processor or hardware, implements the processing methods described herein. Further, when a general-purpose computer accesses code for implementing the processes shown herein, execution of the code transforms the general-purpose computer into a special-purpose computer for performing the processes shown herein.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. A method for detecting abnormal advertisement playing is characterized by comprising the following steps:
acquiring log data generated by a client in the process of playing advertisements;
analyzing the log data and extracting parameter information reflecting the abnormal advertisement playing;
and if the extracted parameter information comprises the abnormal characteristic value, determining that the advertisement playing is abnormal.
2. The method of claim 1, wherein the obtaining log data generated by the client during the playing of the advertisement comprises:
and acquiring URL data of a result of a client request advertisement server and/or URL data of a result of the client advertisement playing, which are generated in the advertisement playing process of the client.
3. The method of claim 2, wherein the analyzing the log data to extract parameter information reflecting advertisement playing anomalies comprises:
and extracting the URL data of the result of the client requesting the advertisement server and/or the state parameter and/or the consumed duration parameter in the URL data of the result of the client playing the advertisement.
4. The method according to claim 3, wherein if the extracted parameter information includes an abnormal feature value, determining that an advertisement playing abnormality occurs comprises:
if the URL data of the result of the client requesting the advertisement server or the status parameter in the URL data of the result of the client playing the advertisement is a failure status value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing; or,
and if the URL data of the result of the client request advertisement server or the consumption duration parameter in the URL data of the result of the client advertisement playing exceeds a preset duration value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing.
5. The method according to any one of claims 1-4, wherein the determining that the advertisement playing abnormality occurs further comprises:
triggering an advertisement server to perform capability self-checking operation, if the self-checking operation result is that the advertisement server is normal, determining that the advertisement is abnormal in playing due to a network reason, and switching a current network;
if the self-checking operation result is that the advertisement server is abnormal, the advertisement server is determined to cause the abnormality of the advertisement in playing, an alarm is triggered, and a standby advertisement server is started.
6. An apparatus for detecting an abnormal advertisement playing, the apparatus comprising:
the data acquisition module is used for acquiring log data generated by the client in the process of playing the advertisement;
the parameter extraction module is used for analyzing the log data and extracting parameter information reflecting the abnormal advertisement playing;
and the anomaly detection module is used for determining that the advertisement playing is abnormal if the extracted parameter information comprises an anomaly characteristic value.
7. The apparatus according to claim 6, wherein the data obtaining module is specifically configured to obtain URL data of a result of the client requesting the advertisement server and/or URL data of a result of the client playing the advertisement, which are generated during the advertisement playing process.
8. The apparatus of claim 7, wherein the parameter extraction module is specifically configured to extract a status parameter and/or a duration of consumption parameter from the URL data of the result of the client requesting the advertisement server and/or the URL data of the result of the client playing the advertisement.
9. The apparatus of claim 8, wherein the anomaly detection module is specifically configured to,
if the URL data of the result of the client requesting the advertisement server or the status parameter in the URL data of the result of the client playing the advertisement is a failure status value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing; or,
and if the URL data of the result of the client request advertisement server or the consumption duration parameter in the URL data of the result of the client advertisement playing exceeds a preset duration value, determining that fuzzy or unsmooth playing abnormality occurs in the advertisement playing.
10. The apparatus according to any one of claims 6-9, further comprising:
the system comprises an exception handling module, a capability self-checking module and a switching module, wherein the exception handling module is used for triggering an advertisement server to carry out capability self-checking operation after the advertisement is abnormally played, and if the self-checking operation result is that the advertisement server is normal, the exception handling module determines that the advertisement is abnormally played due to network reasons and switches the current network;
if the self-checking operation result is that the advertisement server is abnormal, the advertisement server is determined to cause the abnormality of the advertisement in playing, an alarm is triggered, and a standby advertisement server is started.
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| CN201510869211.3A CN105893420A (en) | 2015-12-01 | 2015-12-01 | Detection method and device of advertisement playing abnormity |
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| CN106372254A (en) * | 2016-09-28 | 2017-02-01 | 广州华多网络科技有限公司 | Business data processing method and device, and terminal |
| CN107046488A (en) * | 2017-03-31 | 2017-08-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement putting fault detection method, apparatus and system |
| CN107066386A (en) * | 2017-04-12 | 2017-08-18 | 合网络技术（北京）有限公司 | The method of testing and system of a kind of video ads |
| CN107103047A (en) * | 2017-03-31 | 2017-08-29 | 北京奇艺世纪科技有限公司 | A kind of method and device for inquiring about advertisement putting abnormal cause |
| CN108052280A (en) * | 2017-11-29 | 2018-05-18 | 努比亚技术有限公司 | A kind of data cached delet method, terminal and computer readable storage medium |
| CN110035056A (en) * | 2019-02-22 | 2019-07-19 | 阿里巴巴集团控股有限公司 | A kind of playback equipment detection method and device |
| CN110473025A (en) * | 2019-08-21 | 2019-11-19 | 北京智云联众科技有限公司 | A kind of outdoor advertising put-on method |
| CN112261118A (en) * | 2020-10-19 | 2021-01-22 | 腾讯科技（深圳）有限公司 | Multimedia data anomaly detection method, terminal and server |
| CN112423144A (en) * | 2020-10-30 | 2021-02-26 | 深圳市酷开软件技术有限公司 | Multimedia resource exception handling method, device, equipment and storage medium |
| CN112465569A (en) * | 2020-12-16 | 2021-03-09 | 北京搜狐新媒体信息技术有限公司 | Data processing method, advertising system, electronic device and computer storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106372254A (en) * | 2016-09-28 | 2017-02-01 | 广州华多网络科技有限公司 | Business data processing method and device, and terminal |
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| CN107103047B (en) * | 2017-03-31 | 2020-07-03 | 北京奇艺世纪科技有限公司 | Method and device for inquiring reason of advertisement delivery abnormity |
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| CN112261118A (en) * | 2020-10-19 | 2021-01-22 | 腾讯科技（深圳）有限公司 | Multimedia data anomaly detection method, terminal and server |
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| CN112465569A (en) * | 2020-12-16 | 2021-03-09 | 北京搜狐新媒体信息技术有限公司 | Data processing method, advertising system, electronic device and computer storage medium |
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