CN105516821B - The method and device of barrage screening - Google Patents

Abstract

The invention discloses a method and a device for screening a bullet screen. The method includes: acquiring the point of interest information of a target user; determining a target group corresponding to the target user according to the point of interest information of the target user, and other users in the target group have the same point of interest information as the target user ; Push the bullet screen information published by the other users in the target group to the target user. The present invention can divide the target user and other users with the same interest point information into the same group according to the interest point information of the target user. Since the number of users in this group is less than the number of all the bullet screen users, it can reduce the number of bullets on the screen. number of screens to improve user experience. At the same time, because other users in this group have the same point of interest information as the target user, the bullet screen information published by other users in this group is closer to the interests of the target user than the bullet screen information published by users outside the group, improving the push efficiency.

Description

Barrage screening method and device

technical field

Embodiments of the present invention relate to information processing technologies, and in particular, to a method and device for screening bullet screens.

Background technique

With the popularization and development of barrage technology, more and more users understand and use barrage to share their comments with other users.

When the amount of bullet screen information on the screen reaches a certain amount, the user's viewing experience will be affected. In order to solve this problem, a function of shielding the bullet screen information is provided in the prior art. When the user thinks that a certain barrage message affects his viewing effect, he can block the barrage message and the sender of the barrage message.

Since the existing technology mainly relies on the user to perform manual bullet screen shielding operations, the user needs to spend a lot of time to select the blocked word and the user who issued the blocked word, so that the user spends energy to screen the bullet screen, which in turn brings adverse effects to the user. The user experience is poor, and the bullet screen push efficiency is low.

SUMMARY OF THE INVENTION

The present invention provides a method and device for screening bullet screens, so as to reduce the time and effort required for manual screening of bullet screens by users, improve user experience, and improve the efficiency of bullet screen pushing.

In a first aspect, an embodiment of the present invention provides a method for screening bullet screens, including:

Obtain information about the point of interest of the target user;

Determine a target group corresponding to the target user according to the point of interest information of the target user, and other users in the target group have the same point of interest information as the target user;

Push the bullet screen information published by the other users in the target group to the target user.

In a second aspect, an embodiment of the present invention also provides a device for screening bullet screens, including:

a point-of-interest information acquisition unit, used for acquiring the point-of-interest information of the target user;

a grouping unit, configured to determine a target group corresponding to the target user according to the point of interest information of the target user acquired by the point of interest information acquisition unit, and other users in the target group have the same interests as the target user point information;

A pushing unit, configured to push the bullet screen information published by the other users in the target group obtained by the grouping unit to the target user.

The present invention determines the target group corresponding to the target user according to the point of interest information, and pushes the bullet screen information published by other users in the target group for the user. The target user is divided into the same group with other users with the same point of interest information according to the information of the point of interest of the target user. Since the number of users in this group is less than the number of all the users of the bullet screen, the number of bullet screens in the screen can be reduced. Improve user experience. At the same time, since other users in the group have the same point of interest information as the target user, the bullet screen information published by other users in the group is closer to the target user's interests than the bullet screen information published by users outside the group, improving the push efficiency.

Description of drawings

FIG. 1 is a flowchart of a method for screening a bullet screen in Embodiment 1 of the present invention;

FIG. 2 is a flowchart of another method for screening bullet screens in Embodiment 1 of the present invention;

3 is a flow chart of the first method for screening the bullet screen in the second embodiment of the present invention;

4 is a flowchart of a second method for screening bullet screens in Embodiment 2 of the present invention;

FIG. 5 is a flowchart of a third method for screening bullet screens in the second embodiment of the present invention;

FIG. 6 is a flowchart of a fourth method for screening bullet screens in Embodiment 2 of the present invention;

7 is a flow chart of a method for screening a bullet screen in Embodiment 3 of the present invention;

FIG. 8 is a schematic structural diagram of a device for screening bullet screens in Embodiment 4 of the present invention.

Detailed ways

The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, the drawings only show some but not all structures related to the present invention.

Example 1

FIG. 1 is a flowchart of a method for screening bullet screens according to Embodiment 1 of the present invention. This embodiment is applicable to the situation where bullet screen information is pushed to users. The method can be executed by a terminal that displays bullet screen information. The terminal can It is a smart device such as a personal computer (Personal Computer, PC), a notebook computer, a tablet computer or a smart phone, and the method specifically includes the following steps:

S110. Acquire the point-of-interest information of the target user.

The point of interest information of the target user can be one point of interest or can be composed of multiple points of interest. The point of interest information is used to indicate the target user's preference for movies and the content of the bullet screen, such as liking a certain type of video (eg. Travel videos, food videos, adventure videos, documentaries videos, etc.), interested in plot discussions and related push barrages, dislike spoilers and screen swiping, etc. The point of interest information can be determined according to the browsing records of the target user. For example, if the user has watched some action movies, the user's point of interest information may include action movies. The point of interest information can also be determined according to the user's operation on the bullet screen information. For another example, if a user likes a piece of bullet screen information, the user can like the piece of information as the point of interest information.

S120. Determine a target group corresponding to the target user according to the point of interest information of the target user.

Wherein, other users in the target group have the same point of interest information as the target user.

The target group can be an existing group or a newly created group.

As shown in Figure 2, S120 can be implemented through the following steps:

S201. Determine whether there is a preset group that has the same point of interest information as the target user in at least one preset group.

Each preset group corresponds to a set of POI information. If the POI information corresponding to a certain preset group A is completely consistent with the POI information of the target user or contains the POI information of the target user, the preset group A is determined.

Further, when establishing an initial group, the POI information of multiple users can be obtained respectively, and then users with the same or similar POI information are determined as one group to form multiple preset groups with different POI information.

S202a. When there is, determine a preset group that has the same point of interest information as the target user as the target group.

If the POI information corresponding to a certain preset group A is completely consistent with the POI information of the target user or contains the POI information of the target user, it is determined that the preset group A is determined as the target group.

Further, if the POI information corresponding to at least two preset groups both includes the POI information of the target user, the preset group with a smaller number of POI information is determined as the target group. Preferably, the preset group with the least amount of POI information is determined as the target group

S202b, when it does not exist, establish a target group, and the target group includes the target user.

In the existing preset groups, if the POI information of no preset group is the same as the POI information of the target user, or the POI information of any preset group contains the POI information of the target user, it is the target user. A new target group is established, and the POI information of the target group is the POI information of the target user. If there is another user whose point of interest information is the same as that of the target user, the other user is added to the newly established target group.

S130. Push the bullet screen information published by other users in the target group to the target user.

Among them, other users are users in the target group that are not the target user. Exemplarily, after the bullet screen information published by the members in the target group, the bullet screen information carries a group identifier, and the group identifier is used to indicate the group in which the member is located. If the group identifier carried in the bullet screen information is consistent with the group identifier of the target group where the target user is located, the bullet screen information will be displayed, otherwise it will not be displayed.

The technical solution provided by this embodiment determines the target group corresponding to the target user according to the point of interest information, and pushes the bullet screen information published by other users in the target group for the target user, which is different from the prior art that requires the user to manually screen, and the push efficiency is improved. In this embodiment, the target user can be divided into the same group as other users with the same point of interest information according to the point of interest information of the target user. Reduce the number of barrages on the screen and improve the user experience. At the same time, since other users in the group have the same point of interest information as the target user, the bullet screen information published by other users in the group is closer to the target user's interests than the bullet screen information published by users outside the group, improving the push efficiency.

Embodiment 2

FIG. 3 is a method for screening a bullet screen provided in Embodiment 2 of the present invention. Optionally, S110 , acquiring the interest point information of the target user, can be implemented by the following steps:

S101. Acquire behavior data corresponding to a login state of a target user.

The login status includes a logged-in status and an unlogged-in status. If the target user is logged in, you can associate the bullet chat information posted by the target user with the user account. If the target user is not logged in, the bullet chat information published by the target user cannot be associated with the user account. At this time, only the recent browsing records of the target user can be obtained.

S102. Determine the point of interest information of the target user according to the acquired behavior data.

When the target user is in different login states, the behavior data that can be obtained is also different, and the accuracy of the user's point of interest information obtained therefrom is also different.

The following describes S101 and S102 in detail through three implementation methods:

In an implementation manner, as shown in FIG. 4 , S101 , acquiring behavior data corresponding to the login state of the target user, may be implemented as:

S101a, if the target user is not logged in, obtain the browsing information of the target user.

The browsing information includes keyword information searched by the target user and movie categories watched.

Optionally, the browsing information is obtained by recording the browsing behavior of the target user. For example, after the target user logs in to the bullet screen website, when the target user enters the keyword information in the search bar of the bullet screen website, the terminal saves the keyword information input by the target user, and obtains the keyword information list of the target user. Another example: when the target user selects a certain video category or a certain video in the push view interface provided by the bullet screen website to play, the video category name selected by the target user or the video name selected by the target user is saved, and the user can view the video. list of information.

Optionally, the browsing information is obtained by downloading the browsing record of the target user from the server. For example: after the target user types in the keyword information in the search bar of the bullet screen website, the terminal sends a search request with the keyword information to the server, and the server searches according to the keyword information in the search request and feeds back to the terminal Search Results. While feeding back the retrieval result, the server can save the keyword information to obtain a keyword information list corresponding to the terminal used by the target user. The terminal can acquire the keyword information list corresponding to the terminal from the server by initiating a keyword information list acquisition request to the server. Another example: when the target user selects a certain video category or a certain video in the push interface provided by the bullet screen website to play, the terminal sends a playback request with the name of the video category or the name of a certain video to The server, the server searches for the corresponding playback address according to the name of the video category or the name of the video carried in the playback request, and sends the playback address to the terminal so that the terminal can play. When sending the link address, the server saves the name of the video category or the name of the video, and obtains a list of browsing information corresponding to the terminal used by the target user.

Obtaining and saving browsing information through the terminal can reduce the server load and improve the data processing efficiency of the server. Obtaining and saving browsing information through the server can save the target user information for a long time (for example, one year), preventing the loss of browsing information due to terminal failure, and improving data security. In the implementation process, browsing information can be obtained by combining the selection terminal with the server according to the usage requirements, so as to adapt to the requirements of specific scenarios.

Correspondingly, S102, determining the interest point information of the target user according to the acquired behavior data, which can be implemented as follows:

S102a: Determine the point of interest information of the target user according to the acquired browsing information.

According to the content recorded in the keyword information list and the browsing information list, the point of interest information of the target user is estimated. For example, the target user enters the keyword "travel" in the search bar of the website, and then clicks to watch three videos related to tourism in the search result page. At this time, the keyword "travel" is stored in the keyword information list. , and the names of the food items in which the three travel-related videos of the target user are stored in the browsing information list are recorded in the browsing information list. According to the contents recorded in the browsing information list and the keyword information list, it can be obtained that the interest point information of the target user is like traveling videos.

In this implementation manner, by saving and analyzing the browsing information and keyword information of the unlogged user, the accuracy of the point of interest information of the unlogged user is improved.

When implementing the above implementation manner, the inventor found that the following situations may occur during use: the user is an unregistered bullet screen user, and when the user logs in to the bullet screen website and browses some videos, he wishes to send the bullet screen. Because sending a bullet chat requires registration, the user has registered, and after registration, he sent bullet chat and managed the bullet chat information sent by other users (such as blocking, liking, or reporting). In order to ensure that the POI information determined by the terminal is sufficiently accurate, the POI information needs to be jointly determined according to the browsing information corresponding to the user before logging in and the corresponding bullet screen management information after logging in. Based on this, in another implementation manner, as shown in FIG. 5 , S101 , acquiring behavior data corresponding to the login state of the target user, may be implemented as:

S101b, if the target user has logged in, obtain the browsing information of the target user before the login and the bullet screen management information after the login.

Wherein, the bullet screen management information includes bullet screen like information, bullet screen blocking information, and bullet screen report information.

For the steps of acquiring the browsing information before login, reference may be made to S101a, which will not be repeated here. The bullet screen management information can be generated by recording the like operation, blocking operation and reporting operation of the target user on the bullet screen information published by other users. After the target user likes the bullet screen information a published by the user A, the terminal generates the like information, and the like information is used to indicate that the target user likes the bullet screen information a of the user A. Similarly, after the target user performs a shielding operation on the bullet screen information b published by user B, the terminal generates shielding information, and the shielding information is used to indicate that the target user performs a shielding operation on the bullet screen information b of user B. When the target user performs a reporting operation on the bullet screen information c published by user C, the terminal generates reporting information, and the shielding information is used to indicate that the target user performs a reporting operation on the bullet screen information c of user C.

Correspondingly, S102, determining the interest point information of the target user according to the acquired behavior data, which can be implemented as follows:

S102b: Determine the point of interest information of the target user according to the acquired browsing information before login and the bullet screen management information after login.

For the step of acquiring the POI information corresponding to the browsing information before login, reference may be made to S101a, which will not be repeated here. When the target user performs a like operation on the bullet screen information a of user A, the terminal determines, according to the like operation, that the interest point information of the target user is like the bullet screen information a. When the target user performs a shielding operation on the bullet screen information b of user B, the terminal determines, according to the shielding operation, that the target user's point of interest information is shielded from the bullet screen information b or user B. When the target user performs a reporting operation on the bullet screen information c of the user C, the terminal determines that the information on the point of interest of the target user is reported to the user C according to the reporting operation.

Further, if the target user likes or blocks similar content published by different users in the same video, the user's like or block operations are summarized to obtain the user's point of interest information. For example, there are multiple pieces of bullet screen information about revealing the plot in the bullet screen information blocked by the user, and then the user's point of interest information is obtained as spoiler-averse. For another example, there is a plurality of bullet screen information about screen swiping in the bullet screen information blocked by the user, and then the user's point of interest information is obtained as disgust for screen swiping. For another example, there are multiple pieces of information about the story discussion in the bullet screen information liked by the user, and then the user's point of interest information is obtained as being interested in the story discussion. For another example, there is a plurality of bullet screen information about related pushes in the bullet screen information that the user likes, so that the user's point of interest information is obtained as being interested in the related push.

In this implementation manner, the browsing information before login and the bullet screen management information after login can be combined to determine the interest point information of the target user, and obtain relatively complete interest point information of the target user.

When implementing the above implementation method, the inventor found that subordinate situations may occur during the use process: on the public computer, user D first browsed the bullet screen website without logging in, and then user E browsed the bullet screen website. Log in and post a post. When pushing a bullet screen for user E, since the browsing information before login is triggered by user D, it is inaccurate to determine user E based on the browsing information before login and the bullet screen management information after login. Based on this, in yet another implementation manner, as shown in FIG. 6 , S101 , acquiring behavior data corresponding to the login state of the target user, may be implemented as:

S101c, if the target user has logged in, obtain the bullet screen management information after the target user logs in.

Correspondingly, S102, determining the interest point information of the target user according to the acquired behavior data, which can be implemented as follows:

S102c: Determine the point of interest information of the target user according to the obtained bullet screen management information generated after logging in.

For the steps of obtaining POI information corresponding to the logged-in bullet screen management information, reference may be made to S101b to S102b, which will not be repeated here.

In this implementation, the information of the target user's points of interest can be determined only according to the management information of the barrage after login, so as to avoid the problem that the estimated target user's point of interest information is inaccurate due to user inconsistency before and after login, and improve the accuracy of the point of interest information. sex.

Embodiment 3

In the process of implementing the above embodiment, the inventor found that, since there is an error between the POI information determined by the terminal and the real POI information of the user, in order to enable the user to manually perform secondary screening on the basis of terminal screening, the embodiment of the present invention A method for screening bullet screens is also provided. Preferably, as shown in FIG. 7 , in S130 , pushing the bullet screen information published by the other users in the target group to the target user can be performed in the following manner. Implementation:

S130', if the target user marks at least one other user in the target group, push the bullet screen information published by other users who are not marked in the target group to the target user.

When the target user performs a blocking operation or reporting operation on the bullet screen information published by one or more other users in the target group, it is considered that the target user marks at least one other user in the target group. The bullet screen information published by other marked users will not be pushed to the target user, so that the target user can perform secondary screening within the target group, thereby improving the usability of bullet screen screening and further improving the user experience.

Further, as the browsing information and bullet screen management information input by the target user gradually increases, the target user's POI information may change. In order to ensure that the target user matches the POI information of the target group, when the user's POI information changes , and determine whether there is POI information that is opposite to the POI information of the target user in the POI information corresponding to the target group. For example, the bullet screen information blocked by the target user is the bullet screen information liked by other users in the target group. If there is opposite POI information, the target group corresponding to the target user is re-determined, so that the target group is consistent with the target user's POI information, and the push efficiency is improved.

Embodiment 4

An embodiment of the present invention further provides a device 1 for screening bullet screens. The shown device 1 is located in a terminal and is used to implement the method shown in the above embodiment. As shown in FIG. 8 , the device 1 includes:

a point-of-interest information acquisition unit 11, configured to acquire the point-of-interest information of the target user;

The grouping unit 12 is configured to determine a target group corresponding to the target user according to the point of interest information of the target user obtained by the point of interest information obtaining unit 11, and other users in the target group have the same characteristics as the target user. information on points of interest;

The pushing unit 13 is configured to push the bullet screen information published by the other users in the target group obtained by the grouping unit 12 to the target user.

Further, the point of interest information acquisition unit 11 includes:

The behavior data acquisition subunit 111 is used to acquire behavior data corresponding to the login status of the target user;

The point of interest information determination subunit 112 is configured to determine the point of interest information of the target user according to the behavior data acquired by the behavior data acquisition subunit 111 .

Optionally, the behavior data acquisition subunit 111 is specifically used for:

If the target user is not logged in, obtain browsing information of the target user, where the browsing information includes keyword information searched by the target user and movie categories watched;

Correspondingly, the POI information determination subunit 112 is specifically used for:

The point of interest information of the target user is determined according to the browsing information obtained by the behavior data obtaining subunit 111 .

Optionally, the behavior data acquisition subunit 111 is specifically used for:

If the target user has logged in, obtain the browsing information of the target user before logging in and the bullet screen management information after logging in, where the bullet screen management information includes the bullet screen like information, the bullet screen blocking information and the bullet screen report information ;

Correspondingly, the POI information determination subunit 112 is specifically used for:

Determine the point of interest information of the target user according to the obtained browsing information before login and the barrage management information after login;

or,

The behavior data acquisition subunit 111 is specifically used for:

If the target user has logged in, obtain the bullet screen management information after the target user has logged in;

Correspondingly, the POI information determination subunit 112 is specifically used for:

Determine the point of interest information of the target user according to the obtained bullet screen management information generated after logging in.

Further, the pushing unit 13 is specifically used for:

If the target user marks at least one other user in the target group, push the bullet screen information published by other users who are not marked in the target group to the target user.

The above-mentioned apparatus 1 can execute the methods provided by the first to third embodiments of the present invention, and has corresponding functional modules and beneficial effects for executing the above-mentioned methods. For technical details not described in detail in this embodiment, reference may be made to the methods provided in Embodiments 1 to 3 of the present invention.

Note that the above are only preferred embodiments of the present invention and applied technical principles. Those skilled in the art will understand that the present invention is not limited to the specific embodiments described herein, and various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the protection scope of the present invention. Therefore, although the present invention has been described in detail through the above embodiments, the present invention is not limited to the above embodiments, and can also include more other equivalent embodiments without departing from the concept of the present invention. The scope is determined by the scope of the appended claims.

Claims (8)

1. a method for screen screening, characterized in that, comprising: Obtain information about the point of interest of the target user; Determine a target group corresponding to the target user according to the point of interest information of the target user, and other users in the target group have the same point of interest information as the target user; Pushing the bullet screen information published by the other users in the target group to the target user; Wherein, the obtaining the point of interest information of the target user includes: obtaining behavior data corresponding to the login status of the target user; The point of interest information of the target user is determined according to the acquired behavior data. 2. The method for screening bullet screens according to claim 1, wherein the acquiring behavior data corresponding to the login status of the target user comprises: If the target user is not logged in, obtain browsing information of the target user, where the browsing information includes keyword information searched by the target user and movie categories watched; Correspondingly, determining the point of interest information of the target user according to the acquired behavior data includes: The point of interest information of the target user is determined according to the acquired browsing information. 3. The method for screening bullet screens according to claim 1, wherein the acquiring behavior data corresponding to the login status of the target user comprises: If the target user has logged in, obtain the browsing information of the target user before logging in and the bullet screen management information after logging in, where the bullet screen management information includes the bullet screen like information, the bullet screen blocking information and the bullet screen report information ; Correspondingly, determining the point of interest information of the target user according to the acquired behavior data includes: Determine the point of interest information of the target user according to the obtained browsing information before login and the barrage management information after login; or, The acquiring behavior data corresponding to the login state of the target user includes; If the target user has logged in, obtain the bullet screen management information after the target user has logged in; Correspondingly, the determining of the point of interest information of the target user according to the acquired behavior data includes: Determine the point of interest information of the target user according to the obtained bullet screen management information generated after logging in. 4. The method for screening bullet screens according to any one of claims 1 to 3, wherein the pushing the bullet screen information published by the other users in the target group to the target user comprises the following steps: : If the target user marks at least one other user in the target group, push the bullet screen information published by other users who are not marked in the target group to the target user. 5. A device for barrage screening, characterized in that, comprising: a point-of-interest information acquisition unit, used for acquiring the point-of-interest information of the target user; a grouping unit, configured to determine a target group corresponding to the target user according to the point of interest information of the target user acquired by the point of interest information acquisition unit, and other users in the target group have the same interests as the target user point information; a pushing unit, configured to push the bullet screen information published by the other users in the target group obtained by the grouping unit to the target user; Wherein, the point of interest information acquisition unit includes: A behavior data acquisition subunit, used for acquiring behavior data corresponding to the login status of the target user; A point of interest information determination subunit, configured to determine the point of interest information of the target user according to the behavior data acquired by the behavior data acquisition subunit. 6. The device for screening bullet screens according to claim 5, wherein the behavior data acquisition subunit is specifically used for: If the target user is not logged in, obtain the browsing information of the target user, where the browsing information includes the keyword information searched by the target user and the type of movie watched; Correspondingly, the POI information determination subunit is specifically used for: The point of interest information of the target user is determined according to the browsing information obtained by the behavior data obtaining subunit. 7. The device for screening bullet screens according to claim 5, wherein the behavior data acquisition subunit is specifically used for: If the target user has logged in, obtain the browsing information of the target user before login and the bullet screen management information after login, the bullet screen management information includes the bullet screen like information, the bullet screen blocking information and the bullet screen report information ; Correspondingly, the POI information determination subunit is specifically used for: Determine the point of interest information of the target user according to the obtained browsing information before login and the barrage management information after login; or, The behavior data acquisition subunit is specifically used for: If the target user has logged in, obtain the bullet screen management information after the target user has logged in; Correspondingly, the POI information determination subunit is specifically used for: Determine the point of interest information of the target user according to the obtained bullet screen management information generated after logging in. 8. The device for screening the bullet screen according to any one of claims 5 to 7, wherein the pushing unit is specifically used for: If the target user marks at least one other user in the target group, push the bullet screen information published by other users who are not marked in the target group to the target user.