CN105450460B - Network operation recording method and system - Google Patents

Abstract

The invention discloses a network operation recording method and system. Wherein, the method includes: based on the obtained operation on the data object, writing information related to the data object into a data packet; parsing the data packet, and recording the obtained information in a global variable for use based on the recorded data Each global variable is processed. The present invention adopts the method of record storage, identification and transmission of information (including parameters) based on network operations such as the combination of cookies data packets and script js global variables (ie cookies+js global variables), which effectively overcomes the complexity and operation of traditional technologies. The difficult processing defects such as URL parsing and identification simplifies the transmission of parameters and other information, and improves the efficiency of processing such as network traffic tracking and monitoring. Further, directly reading js global variables can be compatible with various script codes such as js statistics codes, and further, on the whole, the processing efficiency such as network access traffic tracking and monitoring is improved, and the processing process is simplified.

Description

Network operation recording method and system

technical field

The invention relates to the technical field of network processing, in particular to a network operation recording method and system.

Background technique

On the Internet, the processing of websites, especially the tracking and monitoring of website access traffic, generally requires adding script code (javascript, js for short) on the relevant web pages of the website, and using js code to identify the access traffic (that is, to reflect the parameters of the traffic flow. After identification), the result data obtained from the identification is submitted to the background for analysis and storage. Taking the traffic tracking and monitoring on the search platform as an example, in addition to tracking and monitoring the natural traffic of general search results, it also tracks and monitors the promotional traffic of the promotional information corresponding to or related to the query returned by the search.

Among them, the organic traffic: it can be the link of the natural ranking results returned by the search engine, and the traffic brought to the result owner's website. For example, a search user enters query information on the search platform, and the search engine finds the results and displays them to the search user with a certain ranking. The search user clicks a result to view its details, and the result owner's website will be sent to the result owner's website according to the link corresponding to the result. Jump, the link is the link of the result in natural order, which brings traffic to the website of the owner of the result, that is, the organic traffic.

Among them, the promotion traffic: it can be the link in the promotion information display (delivery) returned by the search engine, and the traffic brought to the website of the owner of the promotion information. For example, when a search user enters query information on the search platform, the search engine will return the promotion information corresponding to the query or related to the query (it can also be used as another type of search result), and the search user operates the promotion information displayed on a certain display (such as clicking on a certain display). promotion information), the link corresponding to the promotion information jumps to the information owner website, and the link is the link in the promotion information delivery, which brings traffic to the website of the owner of the promotion information, that is, promotion traffic.

Specifically, taking the website access traffic tracking monitoring of SEM (Search Engine Marketing) as an example, usually the SEM platform is a search engine promotion platform (eg: google, etc.), if you want to identify the specific information of the SEM promotion traffic, The website where the promotion information (such as advertisement) is placed in the SEM needs to write the specific information of the promotion information into the parameters of the link, such as the URL, and then the website uses the js statistical code to parse the parameters in the URL, thereby identifying the parameters and parameters. value, so as to realize the tracking/monitoring of promotion traffic. For example: WZ website (advertiser) promotes advertisements on the SEM platform. When the end user searches for "books" on the SEM platform through the browser, the advertisement G1 placed on the WZ website appears, clicks on the advertisement G1, and enters the webpage of the WZ website. It can be seen that some of the parameters in the opened URL are: tag=xxxxhydrcn- 23&bbbbid=12345678901 (that is, the specific information of a part of the promotion traffic). From this part of the parameters, it can be seen that this visit traffic is brought from the advertisement numbered 1234567 of the xxxx.cn (ie the SEM platform). Therefore, the WZ website can parse the URL through the js statistical code, and confirm that the traffic generated by the end user clicking on the advertisement G1 to access the WZ website comes from the advertisement numbered 1234567 on xxxx.cn.

Usually, in order to evaluate and optimize the delivery effect of advertisements on the SEM platform, advertisers need to track and monitor the promotion traffic from SEM in detail and then complete the statistics. In order to meet this requirement of advertisers, the existing platform allows advertisers to write parameters in the link URL of promotional materials, so as to mark information such as the source and triggering conditions of the current promotion. Among them, the promotion material is the advertisement material of the advertiser in the search engine promotion platform (such as: advertisement creative, advertisement text, advertisement picture, which webpage to open after clicking the advertisement, keywords/ad trigger conditions, etc.). Promotional materials can be identified by promotion information, such as which platform the material is placed on, the number of the material, and so on. E.g:

http://www.abc.com/index.htm? from=google&account_id=123&ad_id=456

In such a URL, the parameter value of "from=google&account_id=123&ad_id=456" marked in bold is a common way of passing parameters (ie, URL parameter passing). The script js statistical code of the advertiser's website (such as "window.location.href" in Javascript) can obtain the current complete URL and identify these parameters (such as: truncate from the first "?", the following data is needed Data, the format is: parameter name 1 = parameter value 1 & parameter name 2 = parameter value 2..., each parameter is separated by "&"): the parameter value of the source from parameter google, the parameter value of the account_id parameter of the advertising account identifier 123. The parameter value of the ad_id parameter of the advertisement identification number is 456, etc., it is known that this traffic is brought by the No. 456 advertisement under the 123rd advertisement account promoted on the google platform.

However, the existing tracking and monitoring technology for promoting traffic mainly has two defects:

(1) Owners (such as advertisers) who provide promotional information (such as advertisements) need to perform special processing on the URLs of promotional materials (such as advertising ideas and keywords in advertisements) corresponding to all promotion information (such as writing in the preceding example). input parameters), which makes the operation more difficult. Taking SEM as an example, usually the number of keywords purchased in the SEM promotion account is tens of thousands or even hundreds of thousands. If you need to track the amount of traffic brought by each keyword, you need to put these hundreds of thousands of keywords. The corresponding URLs are all modified again, which cannot be done without special tools and techniques. Also, all URLs may need to be changed again if the advertiser wants to change to a different statistical code in the middle.

(2) Incompatible with multiple analysis codes (for example: script js analysis code, or script js statistics code). Taking SEM as an example, out of skepticism about the accuracy of public and open statistical codes, advertisers often set up multiple sets of different js statistical codes on their websites to compare statistical results. The URL of each advertisement can only be one, and different js statistical codes have different identification rules for URLs, which makes this method incompatible with multiple statistical codes. E.g:

The URL format required by A statistical code is:

http://www.abc.com/index.htm? from=google&account_id=123&ad_id=456

The URL format required by the B statistic code is:

http://www.abc.com/index.htm? parameter=google.123.456

In this way, if the advertiser's website uses the B statistical code, it cannot recognize the parameters in the URL in the format of A.

SUMMARY OF THE INVENTION

In view of the above problems, the present invention is proposed in order to provide a network operation recording method and corresponding system that overcomes the defects of the prior art, solves the above problems, or at least partially solves the above problems.

According to one aspect of the present invention, a network operation recording method is provided, which includes: based on the obtained operation on the data object, writing information related to the data object into a data packet; The information is recorded in global variables for processing based on the individual global variables recorded.

Wherein, writing the information related to the data object into the data packet based on the obtained operation on the data object includes: the server, based on the obtained operation on the data object, writes the parameters related to the data object and the data object. Its parameter value is written to the client's cookies file in the form of cookies.

Wherein, in the analysis of the data packet, the obtained information is recorded as a global variable, including: obtaining and parsing the data packet through script code js, returning the obtained information, and using the js global variable for the returned information variable to record.

The processing based on the recorded global variables includes: reading the recorded global variables through the script statistics code js, identifying the information corresponding to each global variable, and performing statistical analysis on the information The processing of the traffic tracking monitoring is completed.

Wherein, the information includes at least one of the following: platform identification, account identification, classification identification, and content identification; and/or the processing includes: associating a parameter with a field of a corresponding traffic indicator to determine the parameter and its Traffic sources corresponding to parameter values and/or statistics on traffic from different traffic sources.

According to another aspect of the present invention, a network operation recording system is provided, which includes: an operation recording device, based on the acquired operation on a data object, writes information related to the data object into a data packet; parsing and recording device , parse the data packet, and record the obtained information in global variables for processing based on the recorded global variables.

Wherein, the operation recording device further includes: based on the obtained operation on the data object, the server writes parameters related to the data object and their parameter values to the cookies file of the client in the form of cookies.

Wherein, the parsing and recording device further includes: acquiring and parsing the data packet through script code js, returning the acquired information, and recording the returned information as a js global variable.

The processing based on the recorded global variables includes: reading the recorded global variables through the script statistics code js, identifying the information corresponding to each global variable, and performing statistical analysis on the information The processing of the traffic tracking monitoring is completed.

Wherein, the information includes at least one of the following: platform identification, account identification, classification identification, and content identification; and/or the processing includes: associating a parameter with a field of a corresponding traffic indicator to determine the parameter and its Traffic sources corresponding to parameter values and/or statistics on traffic from different traffic sources.

Compared with the prior art, the method and system of the present invention adopt the record storage of network operation-based information (eg: parameters) combined with data packets (eg: cookies) and script js global variables (ie cookies+js global variables), The method of identification and transmission replaces the traditional URL parameter transmission method in the prior art, effectively overcomes the processing defects such as URL parsing and identification that are complex and difficult to operate in the traditional technology, simplifies the parameter transmission method, and improves such as network traffic tracking. Efficiency of processing such as monitoring. Further, by directly reading js global variables, it can be compatible with various script codes such as js statistical codes. Further, as a whole, the efficiency of processing such as network access traffic tracking and monitoring is improved, and the processing process is simplified.

The above description is only an overview of the technical solutions of the present invention, in order to be able to understand the technical means of the present invention more clearly, it can be implemented according to the content of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and easy to understand , the following specific embodiments of the present invention are given.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are for the purpose of illustrating preferred embodiments only and are not to be considered limiting of the invention. Also, the same components are denoted by the same reference numerals throughout the drawings. In the attached image:

Fig. 1 shows the general flow chart of one embodiment of the method according to the present invention;

Figure 2 shows a detailed flow chart of an embodiment of the method according to the present invention;

3 shows a flow chart of an embodiment of parsing data packets and recording global variables according to the method of the present invention;

Figure 4 shows a structural block diagram of an embodiment of the system according to the present invention; and

FIG. 5 shows a schematic diagram of an application scenario of the method and system according to the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure will be more thoroughly understood, and will fully convey the scope of the present disclosure to those skilled in the art.

The technical solution of the present invention can be applied to processing such as the tracking and monitoring of the website's traffic on the Internet platform, as well as the tracking and monitoring of the promotion traffic of the Internet platform itself, and further, can also be applied to the website's promotion on the Internet promotion platform. The tracking and monitoring of traffic and the tracking and monitoring of the promotion traffic of the Internet promotion platform itself.

As shown in Figure 1, which is a general flow diagram of one embodiment of a method according to the present invention.

The network operation recording method includes: based on the obtained operation on the data object, writing information related to the data object into a data packet (step S110); analyzing the data packet, and recording the obtained information in a global variable, for processing based on the recorded global variables (step S120).

The information related to the data object includes, but is not limited to, detailed information corresponding to the data object. Data packets, including but not limited to: encrypted data packets such as cookies files. This processing includes, but is not limited to, traffic monitoring, traffic tracking, and the like.

Specifically, an operation can be performed on the displayed data object, the operation can be obtained, and the detailed information corresponding to the data object can be written into the data packet. Therefore, after the data packet is acquired, it can be parsed to obtain detailed information, and the obtained detailed information is recorded in global variables for processing based on the recorded global variables.

Further, detailed information includes, but is not limited to, various parameters related to the data object and their parameter values, and so on. Writing packets, including writing encrypted packets, etc. For example: based on the obtained operation on the displayed data object, write the information related to the data object into the encrypted data packet; parse the obtained encrypted data packet, and record the parameters and parameter values obtained by the analysis as global variables, so as to It is used to identify the parameters corresponding to each global variable and its parameter value based on the reading of each recorded global variable, and then monitor the flow according to each identified parameter and its parameter value, and so on.

Specifically, take the processing of traffic monitoring (traffic tracking) as an example: end users can access the Internet platform or Internet promotion platform through the browser (client) on the terminal device, and load the Internet platform or Internet promotion platform on the browser. The information belonging to each website is operated (for example, clicked, selected, etc.). Among them, the information belonging to each website refers to various information (such as promotion information, search result information, etc.) related to each website or directly provided by each website and located on the display/display position of the platform. Furthermore, since the operation of the terminal user triggers the platform to obtain the detailed information on the display position corresponding to the information belonging to each website, the parameters in the detailed information and their parameter values are provided by the platform server to be written into the encrypted data packet of the terminal device. , such as writing to cookies in the form of cookies. Wherein, identifying each parameter (including identifying the value of the parameter, that is, the parameter value), also obtains detailed information corresponding to the information belonging to each website including the parameter and its parameter value. Furthermore, the Internet platform or Internet promotion platform or the website of the owner of each information can determine the access traffic of the website according to these parameters and their parameter values. .

A detailed flow chart of one embodiment of the method according to the present invention is shown in FIG. 2 .

At step S210, based on the obtained operation on the data object, the server writes parameters related to the data object and their parameter values to the cookies file of the client in the form of cookies.

Specifically, the displayed data object is operated, and the server side obtains the parameters and parameter values in the detailed information corresponding to the data object based on the obtained operation, and converts the parameters and parameter values related to the data object to The way of cookies is written to the cookies file of the client.

Among them, on the Internet platform or Internet promotion platform, such as: search platform, search engine platform, information promotion platform, advertising platform, etc., can provide placement to display/display various information (hereinafter referred to as data objects), these display or Displayed information such as: search results (including specific content), and so on. This information generally belongs to or comes from various websites. Take a search platform as an example: an end user connects to a search platform through a browser, the server to which the search platform belongs will load its web page to the browser, and the end user enters query information (such as the query word Query, etc.), and the search platform searches The engine searches according to the query information, obtains the corresponding data object as the search result output and displays it in the display position, and because the search platform provides the promotion information display position, it can be used when the search platform loads the web page to the browser or searches for it. When the result is output, the data object as the specific content is displayed in the promotion information display position. Here, an Internet platform such as a search platform or an Internet promotion platform can be used as a display platform for various data objects.

The data object may be data containing various description contents, and the data object may represent various information belonging to each website and displayed or displayed on the display platform. The description content includes, but is not limited to, graphics, images, charts, icons, text/text, audio/video, links, numbers, website URLs, and the like. Each data object contains parameters and parameter values on the placement with detailed information about that data object. Parameters and parameter values can indicate or represent detailed information about the data object. Parameters and their parameter values are not limited to being added to the URL, but can be attached to the placement or description content of the data object's description content, and so on.

In one embodiment, these parameters and parameter values may be added by the search platform in the description content of the data object, or even the display position of the data object.

Among them, the data object as specific content means that the description content of the data object includes promotion materials, etc., and the owner of the data object provides the data object as promotion information to the search platform for display to realize promotion. Further, the detailed information corresponding to the data object includes detailed information such as promotion information, and these detailed information are determined by various parameters (for example: the source from parameter of each promotion material corresponding to the promotion information, the account identifier account_id parameter, the promotion information identification number ad_id, etc. , see the parameters in the aforementioned traditional URL) represented. For example: the promotion material corresponding to the promotion information is an advertisement creative, which contains a text "buy a mobile phone and go online on the mobile phone", which can be accompanied by the placement position of the advertisement, the URL of the advertisement source website, the advertisement number, and the promotion to which it belongs. account, etc.

Among them, the operations on the displayed data objects include, for example: various operations of the end user on the data objects (for example: clicking, selecting, browsing, mouse scrolling, etc.), or various display operations on the display platform (for example: dynamic playback) , loading, etc.).

In one embodiment, based on the operation on the data object, the server to which the presentation platform belongs will obtain parameters corresponding to the detailed information of the data object and their parameter values (for example: attached to the display position of the data object or added to the data object's Other descriptions of the owner/provider website), and the platform server program control parameters and their parameter values are written into the cookies file on the browser side in the form of cookies, such as: passing parameters and their parameter values to the browser and write cookies file, etc. Taking the search platform as an example, the operations on the data objects displayed on the display position may at least include: when the end user browses various data objects displayed on the search platform, the data objects can be browsed, clicked, and selected. , one or more of various operations such as scrolling mouse operation, input and confirmation, or one or more of various operations such as the display of various data objects performed by the platform loading web pages to the browser. These operations will trigger the display platform (server side) to extract the detailed information of the data object (obtaining parameters and their parameter values). At the same time, obtain the parameters and parameter values related to the data object added in the display position, pass the parameters and parameter values to the browser side record, and so on.

In one embodiment, the platform server program can write the obtained parameters representing detailed information and their parameter values in the form of cookies into the browser that accesses the platform and operates to form cookies that record the value of cookies file (encrypted data package) and stored in the terminal device where the browser of the end user is operating. Among them, each cookie value here includes the corresponding parameter and its parameter value. In addition, based on the operation of the end user, the website to which the data object belongs can also be accessed. For example, when an end user accesses an Internet platform or Internet promotion platform through a browser, and clicks on the data objects displayed on the platform, the platform obtains the parameters and parameter values of the corresponding detailed information, and the platform server will use the http protocol. , provide the parameters and their parameter values to the browser and write them in the form of cookies, the writing includes writing each parameter and its parameter values in the detailed information corresponding to the data object into cookies as the cookie value, and storing On the terminal device where the end user is located (that is, stored on the client). Cookies are encrypted data packets used in Internet technology. Furthermore, the click operation can also cause the platform to jump to the website according to the link URL of the website to which the data object belongs, so as to access the details page corresponding to the data object.

Taking the SEM search promotion platform as an example, while the advertisements are displayed on the SEM platform, the displayed advertisements or the advertisement space where the advertisement is located or the link URL of the website of the owner of the advertisement, etc., include the detailed information of the advertisement. It is represented by various parameters and corresponds to corresponding parameter values (such as from, account_id, ad_id, etc. in the URL in the traditional parameter transmission method). When the display advertisement is loaded or the end user clicks the displayed advertisement or the advertisement space where the advertisement is located, the platform will be triggered to obtain various parameters and parameter values representing the detailed information of these advertisements, and write them in the form of cookies to form The cookies packet that records the cookie value.

Assuming that the end user clicks on the text part of the advertisement displayed on the search platform, since the search operation has been performed on the search platform, he can obtain the detailed information corresponding to the advertisement: the channel code channelcode parameter and its parameter value book, the platform itself The platform tag tag parameter and its parameter value googhydrcn, the advertisement identification number hvadid parameter of the advertisement itself and its parameter value 37483559676, etc., in turn indicate: the website "www.amazon.cn" promotes the advertisement's SEM platform google.cn, according to The search term is the advertisement No. 3748355 displayed by the search for books. In addition, the server of the SEM platform transmits these parameters and their parameter values to the browser by using the http protocol (javascript), writes them into the cookies in the form of cookies, and saves them on the terminal device where the end user is located as an encrypted data packet. Next, a jump to the website can also occur according to the URL "http: www.amazon.cn " in the description of the advertisement, and the details page of the advertisement, that is, the website of the owner/provider of the advertisement can be accessed. Further, for promotion information such as advertisements, the promotion materials corresponding to the promotion information displayed on the platform include (for example: attached or added) various parameters. The parameters representing the detailed information are, for example, the identifier of the platform on which the advertisement is placed (the platform on which the data object is displayed), the identifier of the advertiser (account), the classification of the advertisement, the identifier of the advertisement content, and so on. These parameters and their corresponding parameter values, such as the platform is xxxx.cn, the account is 123, the category is A07 electrical appliances, the advertisement is No. 456, etc., can be obtained by the platform and written in cookies, that is, these parameters and parameter values are recorded in cookies as cookie values.

At step S220, the data packet is obtained and parsed by the script code js, the obtained information is returned, and the returned information is recorded in the js global variable.

Specifically, when the platform operates the data object on the end user, the platform server immediately obtains the parameters and parameter values of the detailed information of the data object and writes it into the browser-side data package. After that, the platform also jumps to the website URL of the details page of the data object. change. The process of the jump action includes the closing of the platform URL to the opening of the website URL. At the moment when the platform URL is just closed and the website URL is about to be opened (that is, the webpage of the owner's website is being loaded), the owner's website or the platform itself can call The platform's proprietary script code js obtains the data packet written into the browser according to the requirements of the platform server program from the browser, and parses the data packet through the platform's proprietary script code js. Further, when the platform calls or when the website loads the webpage to the browser, the website calls the platform-specific js to write the parsed parameters and their parameter values on the browser side in the form of js global variables, and record them.

Specifically, referring to FIG. 3 , a flow chart of an embodiment of parsing data packets and recording global variables according to the method of the present invention.

At step S310, the obtained data packet is decrypted.

Among them, websites that provide data objects to the Internet platform or Internet promotion platform for display, and even the platform itself, need to monitor the access traffic. The website or the platform itself can call the platform's proprietary script code js (proprietary js), from the browser side that writes the data package according to the requirements of the platform server, (for example: the terminal where the end user who accesses these platforms is located. device) to get the stored packets. These data packets are written to the browser of the terminal device by the platform server program. Further, the data packet is decrypted to obtain a decrypted data packet.

Among them, the platform operates the data object at the end user, and the parameters and parameter values are written into the browser-side data package, and through this operation, the platform also jumps to the website URL of the details page of the data object, where the platform URL has just been closed The moment the website URL is just opened, the website (or even the platform) calls the proprietary js to obtain the data packet from the browser.

In one embodiment, various display platforms that need to monitor access traffic can obtain encrypted data packets such as cookies documents/files through the browsers of end users accessing the platforms. Specifically, since cookies need to be obtained from the browser of the end user who has requested to search or load the display platform, only the platform can obtain the cookie file and use the platform's proprietary script code js file (proprietary js) to be responsible for decryption , and thus obtain the decrypted data packet, that is, the cookies decrypted packet. The browser is the browser that writes the parameters obtained by the platform and their parameter values based on the operation in step S210 with cookies according to the server program requirements of the platform server.

Among them, cookies have properties that cannot be read across domains. Therefore, cookies written by the domain where the platform is located can only be read by script code js under the same domain. Therefore, only the platform can obtain the cookies written to the browser. cookies on the client side, and only the platform server can decrypt them. For example, cookies written by abc.com can only be obtained from abc.com/sample.js, but cannot be obtained from efg.com/other.js. In addition, for the sake of information security, the information of cookies is also encrypted. For example, the original information is id=123, but when writing cookies, the encryption algorithm is executed through the proprietary script code js under the domain where the platform is located (for example, md5) Calculated information id=202cb962ac59075b964b07152d234b70, other program codes cannot restore 202cb962ac59075b964b07152d234b70 to 123, and only the platform's proprietary js can achieve the corresponding decryption.

In one embodiment, when a cookie file is generated by writing cookies to the browser according to the operation on the data object, the platform also performs a jump to the URL of the website of the owner of the data object where the details page indicated by the link of the data object is located. During the jump process , the website or the platform itself calls the platform's proprietary js to obtain the cookies file that has written the parameters and their parameter values as cookies from the browser, and uses the proprietary js to decrypt the cookies file, for example: calling the platform's Proprietary js will read the cookie value in the cookie file and decrypt it by the platform server.

At step S320, each parameter and its parameter value are read out from the decomposed and decrypted data packet.

Specifically, for example, the decrypted data packet is decomposed, so that the website calls the platform-specific js to extract or read out the parameters and parameter values in the data packet one by one.

In one embodiment, the platform-specific script js continues to decompose the content in the cookies after decrypting the cookies. The values of some cookies included in these contents (ie, the cookie values) correspond to the parameters and their parameter values (ie, the parameters and parameter values written into the cookies in step S210). Read out the cookies value in the content, that is, read out the parameter and its parameter value. Further, the decrypted cookies value obtained by decrypting the cookies file can also be returned to the browser.

At step S330, each parameter and its parameter value are recorded as global variables respectively.

Specifically, when the website loads the webpage to the browser, the website calls the proprietary script code js, and records each parameter (including its parameter value) corresponding to the decrypted cookie value returned to the browser as the script js global variable. .

For example: the website calls proprietary js, reads the decrypted and decomposed cookies value returned to the browser, that is, the parameter (including its parameter value), and completes the writing of the parameter (including its parameter value) as a js global on the browser side Handling of variables and recording js global variables. That is, based on the writing of the js global variables completed on the browser side, each global variable is recorded, and the website or platform reads the js global variable when it is accessed through the browser, and the global variable can be identified. The parameter indicated by the global variable (including its parameter value).

At step S230, the recorded global variables are read through the script statistics code js, the information corresponding to each global variable is identified, and the information is statistically analyzed to complete the processing.

Wherein, performing statistical analysis on the information to complete the processing includes but not limited to: performing statistical analysis on the information to complete the tracking and monitoring of traffic. Specifically, the processing based on the recorded global variables includes: based on the reading of the recorded global variables, identifying the parameters corresponding to the global variables, so as to perform processing such as traffic tracking and monitoring according to the parameters.

Since the current platform obtains and parses the data packets (cookies) to obtain the parameters and their parameter values, and further records the parameters and parameter values with js global variables, any script js code can js global variables, and reading each global variable can identify the corresponding parameter (and its parameter value), and then obtain detailed information corresponding to the data object including the identified parameter. For example, any traffic statistics code of the owner's website can read this global variable to implement traffic tracking. For example, the platform needs to monitor and track its own access traffic and analyze the monitoring and tracking programs/software/equipment of the platform. Any script js (such as js statistical code, analysis code, etc.) can be used to complete the reading of js global variables. Similarly, each website accessed by the browser (for example, the website of the owner of the data object) or platform can also obtain these js global variables, and its monitoring and tracking programs/software/equipment can also use any script js to read the js global variable, identifying the corresponding parameter (and its parameter value).

Further, since the cookie file containing the cookie value can be parsed by using the proprietary js file of the platform, each cookie value can also be read out, and each cookie value represents the corresponding parameter (including its parameter value). It can indicate the details of the corresponding data object. Once these cookie values are recorded with js global variables, any js code (such as js statistical code, statistical tools and other traffic tracking analysis codes) can directly read the js global variable, read the js global variable value, and also The corresponding parameters (including parameter values) are obtained. That is, the parameters are found or identified and counted by the js statistical code, and the detailed information represented by the parameters can be obtained.

Among them, for the traffic of the website, several indicators can usually be used, and PV (Page View, page views) and UV (Unique Visitor, the number of unique visitors) are the two most common indicators in traffic monitoring, and UV is used to measure In terms of the number of potential users, PV can also measure the quality of the visitor's circulation on the website on the basis of the number of users. It is also a visitor (UV=1), who only opens one page on the A website and leaves, PV=1, and After the website B opens a webpage, it continues to browse the other 9 webpages of the website, PV=10, under normal circumstances, we can consider that the quality of website B is relatively high.

The traffic monitoring program will record a detail for each visit (PV) of each visitor (UV). Account id (eg: promotion account id), category id (eg: promotion category id), content id (eg: promotion content id), visitor device, visitor screen resolution and other fields. Statistical analysis of all the details can know how many times UV and PV are brought by different sources.

The fields in the details of the flow indicators PV and UV can correspond to the aforementioned parameters. In this way, when the parameters and their parameter values are identified, the parameters and their parameter values can be passed to the corresponding flow indicator details through the js statistical code. In the field, statistical analysis or operation is completed to obtain the corresponding traffic indicator data. For example, associating the parameters with the fields in the details of the corresponding traffic indicators to determine and count the traffic sources brought by the parameters and their parameter values. For example: which ad brought traffic, which platform displayed the traffic brought by the ad, and so on.

The present invention replaces URL parameters with js global variables for information transmission, and does not need to do special processing on the URLs of massive data objects (for example, no need to pre-write parameters and their parameter values into URL links), and no need to preset a URL format specially The js code or tools used for reading can be used by any js tool, which is simple and convenient, the efficiency of obtaining parameters is improved, and the operation difficulty of tracking and monitoring traffic is simplified. At the same time, the URL for modifying the details relative to the data object is reduced, which also reduces the load on the server of the presentation platform.

Taking the SEM platform as an example, when an advertisement is clicked, its cookies are formed, and then, the platform obtains the cookies file, and the platform-specific js file is responsible for parsing the cookies file, then the cookies value can be read out, and the js global Variables record these cookie values. In this way, the advertiser can use the js statistical code in form A or the js statistical code in form B to read the js global variable to obtain the cookie value, that is, to obtain the parameters corresponding to the detailed information of the data object, and the detailed information represented by these parameters is also natural. been acquired. Therefore, using js global variables to replace URL parameters for information transmission, advertisers no longer need to do special processing for massive promotion URLs, and if they want to add multiple or replace new js statistical codes, it is also very convenient to directly add or It can be replaced, which can realize the simple and efficient completion of parameter identification, that is, the monitoring of access traffic (such as statistics, etc.), which greatly reduces the difficulty of SEM advertisers for detailed tracking of promotional traffic. In addition, because advertisers do not need to modify a large number of promotional materials URL, also reduces the load on the server of the ad serving platform.

Below is an example in which the method of the present invention is applied to the SEM search engine promotion platform (abbreviated as the SEM promotion platform), and further detailed description is performed, as shown in Figure 5:

First of all, the advertiser will submit the advertisement to be placed on the SEM promotion platform (advertising materials include but not limited to: text, pictures, link URLs, keywords, bids), assuming that the advertisement text submitted here is "buy a mobile phone and go to the mobile phone network" , the link URL is http://shouji.com , and the keyword is "Samsung mobile phone".

Then, in step S510, when the user loads the SEM promotion platform page through the browser, the current user can search for "Samsung mobile phone" through the search engine on the SEM promotion platform, and the search result is displayed on the display position of the promotion platform. Including this advertisement "Buy a mobile phone and go to the mobile Internet", and this advertisement will be displayed.

Then, as in step S520, when the user clicks on the advertisement, the server of the promotion platform will acquire and transmit the corresponding information (placement, advertisement number, promotion account, etc.) of the advertisement to the browser side and write it into the cookies of the current user's browser. These information are represented by parameters and their corresponding parameter values, such as various identifiers, etc. The parameters and their parameter values can be used as the cookies value of the cookies file.

Then, as in step S530, when the user clicks on the advertisement, the URL corresponding to the advertisement is obtained, that is, the http://shouji.comURL set by the advertiser in the first step, and the user's browser will jump to the details of the website to which the advertisement belongs according to this URL. Page. At this point (specifically: the moment when the URL of the slave platform is closed and the URL of the advertiser's website is about to be opened), the proprietary js on the promotion platform will read the parsed value in the cookies file in the previous step (cookies value is the parameter and parameter value), and write to js global variable. Here, during the loading process of the webpage of the advertiser's website, a process of the advertiser's website can call the platform-specific js to obtain and parse the cookies file, return the parameters to the browser and write the js global variable. The webpage of the advertiser's website has the code for monitoring the traffic of its own website. In addition, the jump action is slightly later than the platform’s action of obtaining parameters and parameter values, which can ensure more accurate data. For example, if you accidentally double-click on an advertisement, only one jump actually needs to occur, and the advertiser’s website can call the platform’s special function. There is js to obtain and parse the cookies file written in the previous step on the browser side, and write to the js global variable.

Finally, as in step S540, the traffic monitoring or tracking program or device of the platform or website, such as the aforementioned advertiser website also has another process, which can pass the script statistics code (js code) set by itself or the js code from a third party, to read the js global variables written in the previous step, so as to obtain detailed information such as traffic sources and perform statistical summary and processing analysis. For example, the javascript general disguised reading method can read js global variables, for example: var id=global_id.

In step S550, parameters and parameter values corresponding to js global variables related to traffic are identified, and statistical analysis results are obtained. Taking promotion traffic tracking (monitoring) as an example, the promotion traffic tracking involves the following parameters:

Promotion platform (platform id): from which platform, for example, some advertisers have placed advertisements on multiple platforms such as google, facebook, yahoo, etc., and it is necessary to identify the traffic brought by different platforms.

Promotion account identification (account id): Some large advertisers will open multiple promotion accounts on the same promotion platform to meet the needs of similar departments responsible for their own product promotion. For example, Procter & Gamble may have an account dedicated to promotion Shampoo, an account specializes in promoting cosmetics, at this time, it is necessary to identify the traffic brought by different accounts.

Promotion classification identification (classification id): The same account is on the same platform, and there may be multiple promotion forms, such as video ads, image ads, text ads and other types. be identified.

Advertising content identifier (content id): There may be multiple advertisements for the same type of advertisement on the same account on the same platform. For example, under the account of P&G responsible for promoting shampoo, it is also a video advertisement, and there may be one advertisement that promotes floating. Soft, one is to promote Pantene. At this time, it is necessary to identify the traffic brought by each advertisement.

The above-mentioned parameters and their corresponding parameter values are all recorded as js global variables in the present invention. Therefore, when a website or platform monitors traffic, the js global variables can be obtained only by any script js used for statistics, that is, Obtain the corresponding parameters and their parameter values, so as to simply and efficiently obtain these parameters and their parameter values and put them into the algorithm (such as statistical algorithm) of the traffic monitoring program for calculation, such as: measuring the PV, UV and other traffic indicators of advertisements, And link the detailed fields in the traffic indicator with various parameters of the advertisement, so as to obtain which advertisement the corresponding traffic comes from, which promotion platform it comes from, and so on.

The invention also provides a network operation recording system. As shown in FIG. 4, a structural block diagram of a system according to an embodiment of the present invention is shown. The system 400 includes: an operation recording device 410 for writing information related to the data object into a data packet based on the acquired operation on the data object. For specific functions and processing, refer to step S110; the parsing and recording device 420 uses For parsing the data packet, the obtained information is recorded in global variables for processing based on the recorded global variables. For specific functions and processing, refer to step S120.

Wherein, the operation recording device 410 further includes: based on the obtained operation on the data object, the server writes the parameters related to the data object and their parameter values to the cookies file of the client in the form of cookies. For specific functions and processing, please refer to Step S210. The parsing and recording device 420 further includes: acquiring and parsing the data packet through the script code js, returning the obtained information, and recording the returned information as a js global variable. For specific functions and processing, refer to step S220, and further, Through the script statistics code js, the recorded global variables are read, the information corresponding to each global variable is identified, and the information is statistically analyzed to complete the tracking and monitoring of the traffic. For specific functions and processing, see step S230.

Since the functions implemented by the system in this embodiment basically correspond to the method embodiments shown in the foregoing FIG. 1 to FIG. 3 , for the details not described in this embodiment, reference may be made to the relevant descriptions in the foregoing embodiments, here I won't go into details.

The algorithms and displays provided herein are not inherently related to any particular computer, virtual system, or other device. Various general-purpose systems can also be used with teaching based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not directed to any particular programming language. It is to be understood that various programming languages may be used to implement the inventions described herein, and that the descriptions of specific languages above are intended to disclose the best mode for carrying out the invention.

In the description provided herein, numerous specific details are set forth. It will be understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it is to be understood that in the above description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together into a single embodiment, figure, or its description. This disclosure, however, should not be construed as reflecting an intention that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. The modules or units or components in the embodiments may be combined into one module or unit or component, and further they may be divided into multiple sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method so disclosed may be employed in any combination, unless at least some of such features and/or procedures or elements are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that although some of the embodiments described herein include certain features, but not others, included in other embodiments, that combinations of features of different embodiments are intended to be within the scope of the invention within and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

Various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components of the log backup apparatus according to the embodiment of the present invention. The present invention can also be implemented as apparatus or apparatus programs (eg, computer programs and computer program products) for performing part or all of the methods described herein. Such a program implementing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such signals may be downloaded from Internet sites, or provided on carrier signals, or in any other form.

It should be noted that the above-described embodiments illustrate rather than limit the invention, and that alternative embodiments may be devised by those skilled in the art without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several different elements and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. do not denote any order. These words can be interpreted as names.

Claims (8)

1. A network operation recording method, comprising: The platform server writes the information related to the data object into the data packet of the client based on the obtained operation on the data object; The proprietary script code js of the platform is called to obtain the data packet from the client, the data packet is parsed by the proprietary script code js of the platform, and the obtained information is recorded in the client as a global variable for use based on the recorded data. Each global variable is processed; Wherein, the data object is specifically various information displayed in the display position provided by the platform. 2. The method according to claim 1, wherein, based on the obtained operation on the data object, the platform server writes information related to the data object into the data packet of the client, comprising: Based on the obtained operation on the data object, the platform server writes the parameters related to the data object and their parameter values to the cookies file of the client in the form of cookies. 3. The method according to claim 1 or 2, wherein the processing based on each recorded global variable comprises: Through the script statistics code js, the recorded global variables are read, the information corresponding to each global variable is identified, and the information is statistically analyzed to complete the processing of traffic tracking and monitoring. 4. The method according to claim 1 or 2, wherein the information includes at least one of the following: a platform identification, an account identification, a classification identification, and a content identification; and/or, the processing includes: comparing the parameters with the corresponding The fields of the traffic indicators are correlated to determine the traffic source corresponding to the parameter and its parameter value and/or to collect statistics on the traffic from different traffic sources. 5. A network operation recording system, comprising: an operation recording device, which is used by the platform server to write information related to the data object into the data packet of the client based on the obtained operation on the data object; The parsing and recording device is used for invoking the proprietary script code js of the platform to obtain the data packet from the client, parses the data packet through the proprietary script code js of the platform, and records the obtained information on the client as a global variable, to For processing based on the recorded global variables; Wherein, the data object is specifically various information displayed in the display position provided by the platform. 6. The system of claim 5, wherein the operation recording device is further configured to: Based on the obtained operation on the data object, the platform server writes the parameters related to the data object and their parameter values to the cookies file of the client in the form of cookies. 7. The system according to claim 5 or 6, wherein the processing based on each recorded global variable comprises: Through the script statistics code js, the recorded global variables are read, the information corresponding to each global variable is identified, and the information is statistically analyzed to complete the processing of traffic tracking and monitoring. 8. The system according to claim 5 or 6, wherein the information includes at least one of the following: platform identification, account identification, classification identification, and content identification; and/or, the processing includes: associating parameters with corresponding The fields of the traffic indicators are correlated to determine the traffic source corresponding to the parameter and its parameter value and/or to collect statistics on the traffic from different traffic sources.