[go: up one dir, main page]

CN105205695A - Internet-based advertisement interactive system and method - Google Patents

Internet-based advertisement interactive system and method Download PDF

Info

Publication number
CN105205695A
CN105205695A CN201510548959.3A CN201510548959A CN105205695A CN 105205695 A CN105205695 A CN 105205695A CN 201510548959 A CN201510548959 A CN 201510548959A CN 105205695 A CN105205695 A CN 105205695A
Authority
CN
China
Prior art keywords
advertisement
internet
user
recognition result
module
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510548959.3A
Other languages
Chinese (zh)
Inventor
周以阳
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Wuhan Aifeibite Information Media Co Ltd
Original Assignee
Wuhan Aifeibite Information Media Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wuhan Aifeibite Information Media Co Ltd filed Critical Wuhan Aifeibite Information Media Co Ltd
Priority to CN201510548959.3A priority Critical patent/CN105205695A/en
Publication of CN105205695A publication Critical patent/CN105205695A/en
Pending legal-status Critical Current

Links

Landscapes

  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention relates to an Internet-based advertisement interactive system. The system includes an information receiving module used for receiving user interactive voice information in an advertisement playing process, a recognition module used for performing voice recognition on the interactive voice information to obtain a recognition result, an information processing module used for determining interaction questions which are matched with the recognition result, and answers to the questions, and a display module used for displaying the answers to the questions. According to the Internet-based advertisement interactive system of the invention, the user interactive voice information is received in the advertisement playing process; voice recognition on the interactive voice information, so that the recognition result can be obtained; the interaction questions which are matched with the recognition result and the answers to the questions are determined; and the answers to the questions are displayed, and/or the interaction questions or operation corresponding to the answers to the questions are executed. The voice interaction mode realized by the system is more likely to attract users.

Description

A kind of advertisement interactive system based on internet and method
Technical field
The present invention relates to internet advertisement technology field, be specifically related to a kind of advertisement exchange method based on internet and system.
Background technology
Along with developing rapidly of internet multimedia technology, advertisement miscellaneous is seen everywhere in the life of people, and people are also more and more strong for the pursuit of more intelligent, more humane advertisement.Traditional advertisement is all the active displaying of form such as to push or user's active inquiry is understood, no matter advertisement is active or passive displaying, its advertising message that can show is all limited, if user is interested in advertisement, want the information outside understanding advertisement institute exhibition information or understand more ad related information, user needs click to enter advertisement related web page to search, sometimes even need just can get the information oneself wanted after what link, and in related web page query script, be mostly that human eye carries out searching of information.Thus more there is the poor problem of convenience, agility in existing advertisement form, thus cause poor user experience.
Summary of the invention
In view of the above problems, the invention provides a kind of advertisement exchange method based on internet and system, efficiently solve the problems referred to above.
The technical scheme adopted to realize object of the present invention is a kind of advertisement interactive system based on internet, comprising:
Information receiving module, in advertisement playing process, receives user interactions voice messaging;
Identification module, for carrying out speech recognition to described interactive voice information, obtains recognition result;
Message processing module, for determining the interaction problems that matches with described recognition result and problem answers;
Represent module, for representing described problem answers.
In some embodiments.Described message processing module comprises:
Matching unit, for being mated with each interaction problems in described problem set by described recognition result, obtains the interaction problems corresponding with described recognition result;
Selection unit, for obtaining the problem answers corresponding with described interaction problems from described answer set.
In some embodiments, represent module described in comprise:
Text represents unit, for representing described problem answers in the form of text; And/or
Voice broadcast unit, for reporting described problem answers with speech form.
In some embodiments, described voice broadcast unit, specifically for reporting described problem answers by phonetic synthesis mode; Or report described problem answers by customization record type.
In some embodiments, described system also comprises:
Sensing module, for the request of perception user interactions, and after perceiving the interaction request of user, triggers described information receiving module and receives user interactions voice signal;
Module is set, for setting up the problem set corresponding with described advertisement and corresponding answer set in advance;
Trigger pip receiver module, for receiving the trigger pip that advertisement is play;
Playing module, for receive at described trigger pip receiver module advertisement play trigger pip after, play described advertisement.
In some embodiments, described sensing module, specifically for perception user to the clicking operation at advertisement interface or perception user to the clicking operation of specific keys.
Present invention also offers a kind of advertisement exchange method based on internet, comprising:
A, in advertisement playing process, receive user interactions voice messaging;
B, speech recognition is carried out to described interactive voice information, obtain recognition result;
C, determine the interaction problems that matches with described recognition result and problem answers;
D, represent described problem answers.
In some embodiments, described advertisement comprises the content of following any one or various ways: video, voice, word.
In some embodiments, step C comprises:
C1, described recognition result to be mated with each interaction problems in described problem set, obtain the interaction problems corresponding with described recognition result;
C2, the problem answers that acquisition is corresponding with described interaction problems from described answer set.
Preferably, described method also comprises:
E, the request of perception user interactions, and after perceiving the interaction request of user, open sound pick-up outfit, to receive user interactions voice signal.
F, in advance the foundation problem set corresponding with described advertisement and corresponding answer set
G, receive advertisement play trigger pip after, play described advertisement.
In some embodiments, step e comprises: perception user is to the clicking operation at advertisement interface; Or perception user is to the clicking operation of specific keys.
In some embodiments, step G comprises: user is to the operation requests of described advertisement, or user is to the operation requests of the media of the described advertisement of binding, or detects that user enters specific application scenarios.
In some embodiments, describedly report described problem answers with speech form and comprise: report described problem answers by phonetic synthesis mode; Or report described problem answers by customization record type.
The present invention, in advertisement playing process, receives user interactions voice messaging; Speech recognition is carried out to described interactive voice information, obtain recognition result; Determine the interaction problems that matches with described recognition result and problem answers; Represent described problem answers, and/or perform described interaction problems or operation corresponding to described problem answers.The mode of this interactive voice more easily attracts user, and intelligent interaction can make on the one hand, and user is more convenient, acquisition quickly arranges how interested ad content, the input of advertisement can be made more targeted on the other hand.
Accompanying drawing explanation
Fig. 1 is the structural representation of a kind of advertisement interactive system based on internet of the present invention.
Fig. 2 is the process flow diagram of a kind of advertisement exchange method based on internet of the present invention;
Embodiment
Below in conjunction with drawings and embodiments, the embodiment of the present invention is described in further detail.
As shown in Figure 1, a kind of advertisement interactive system based on internet, described system comprises: information receiving module, in advertisement playing process, receives user interactions voice messaging; Identification module, for carrying out speech recognition to described interactive voice information, obtains recognition result; Message processing module, for determining the interaction problems that matches with described recognition result and problem answers; Represent module, for representing described problem answers;
In the present invention, information receiving module can be microphone, and namely it can open after system start-up.Certainly, in order to avoid the microphone opened is on the impact of other operation of user, sensing module (not shown) can also be set in systems in which, for the request of perception user interactions, and after perceiving the interaction request of user, trigger described information receiving module and receive user interactions voice signal.Described user interactions request can have various ways, and such as, user, to the clicking operation at advertisement interface, can be specifically fixed signal or the optional position of clicking advertisement interface; User is to the clicking operation etc. of specific keys.
In actual applications, for concrete advertisement, the problem set relevant to this ad content and corresponding answer set can be set up in advance.Above-mentioned recognition result mates with each interaction problems in described problem set by above-mentioned message processing module, obtains the interaction problems corresponding with described recognition result, then from described answer set, obtains the problem answers corresponding with described interaction problems.Particularly, described message processing module can comprise: matching unit and selection unit, and wherein, described matching unit is used for described recognition result to mate with each interaction problems in described problem set, obtains the interaction problems corresponding with described recognition result; Described selection unit is used for obtaining the problem answers corresponding with described interaction problems from described answer set.
Further, conveniently to the amendment of the problems referred to above collection and answer set, module (not shown) can also be set in the system, for setting up the problem set corresponding with described advertisement and corresponding answer set in advance.And, after follow-up l content changes, adaptability revision can be carried out to corresponding problem set and answer set easily.
In addition, it should be noted that, in the embodiment of the present invention, described answer set can be store in the form of text, also can be store with speech form, and, text is set represents unit and/or voice broadcast unit representing in module, wherein, text represents unit for representing described problem answers in the form of text; Voice broadcast unit is used for reporting described problem answers with speech form.Like this, no matter answer set stores in what manner, when representing described problem answers, all according to actual needs, described problem answers can be represented in the form of text, or reporting described problem answers with speech form.Described voice broadcast unit specifically can report described problem answers by phonetic synthesis mode; Or report described problem answers by customization record type.
In actual applications, a kind of advertisement interactive system based on internet of the present invention also can comprise further: trigger pip receiver module and playing module.Wherein, trigger pip receiver module is for receiving the trigger pip of advertisement broadcasting; Playing module is used for, after described trigger pip receiver module receives the trigger pip of advertisement broadcasting, playing described advertisement.The trigger pip that described advertisement is play can be the operation requests of user to described advertisement, or user is to the operation requests of the media of the described advertisement of binding, or detects that user enters specific application scenarios.In other words, the broadcasting of described advertisement can be that user initiatively triggers, and such as user is interested in certain thing, want to understand relevant information, users from networks search enters relevant advertisements webpage or client, and then triggers relevant advertisements play signal, broadcast advertisement; Also can be the passive triggering of user.
As shown in Figure 2, the present invention also provides a kind of process flow diagram of the advertisement exchange method based on internet, comprises the following steps:
S100, in advertisement playing process, receive user interactions voice messaging;
S200, speech recognition is carried out to described interactive voice information, obtain recognition result;
S300, determine the interaction problems that matches with described recognition result and problem answers;
S400, represent described problem answers, and/or perform described interaction problems or operation corresponding to problem answers.
In the step s 100, the broadcasting of described advertisement can be after the trigger pip receiving advertisement broadcasting, plays described advertisement.The trigger pip that described advertisement is play can be the operation requests of user to described advertisement, or user is to the operation requests of the media of the described advertisement of binding, or the media binding described advertisement automatically trigger broadcast advertisement under special scenes.In other words, the broadcasting of described advertisement can be that user initiatively triggers, and such as user is interested in certain thing, want to understand relevant information, users from networks search enters relevant advertisements webpage or client, and then triggers relevant advertisements play signal, broadcast advertisement; Also can be the passive triggering of user, when such as user opens webpage, video, or application enters special scenes, as reading, plays music, during video, can trigger the advertisement play signal of its binding, broadcast advertisement.
Described advertisement can be visual form, speech form, written form, also can be various forms of random combinations, not limit this embodiment of the present invention.
Described user interactions request can have various ways, and such as, user, to the clicking operation at advertisement interface, can be specifically fixed signal or the optional position of clicking advertisement interface; User is to the clicking operation etc. of specific keys.
The process of described speech recognition can complete in system this locality, also can complete at server end.The method of speech recognition can adopt more existing audio recognition methods, does not limit this embodiment of the present invention.
In step s 200, for concrete advertisement, the problem set relevant to this ad content and corresponding answer set can be set up in advance; Like this, above-mentioned recognition result is mated with each interaction problems in described problem set, obtains the interaction problems corresponding with described recognition result, then from described answer set, obtain the problem answers corresponding with described interaction problems.
It should be noted that, described problem answers can be the answer corresponding to one or more problems that coupling mark is the highest, also can be one or more problem answers that matching score value exceedes setting threshold value, this embodiment of the present invention not limited, specifically can determine according to practical situations.Certainly, when not obtaining problem answers according to a standard, also can adjust according to practical situations, regulation as original in system needs matching score to exceed certain threshold value and just can be used as the problem answers matched, if all matching score do not meet the demands, now can export a problem answers that score is the highest by force, or system of users provides the relevant prompting of " not finding suitable answer " etc.
In step S400, no matter answer set stores in what manner, when representing described problem answers, all according to actual needs, described problem answers can be represented in the form of text, or reporting described problem answers with speech form.Especially, for the problem answers stored in the form of text, described problem answers can be reported by phonetic synthesis mode, or report described problem answers by customization record type, can be even that personalized synthetic speech is reported, such as in the advertisement of a car, if user's query " this car has recently does not have preferential activity ", according to pre-set problem answers, if problem answers is affirmative, voice synthesized broadcast can be carried out with comparatively lucid and lively intonation, otherwise can to have regret or the intonation of insensibility color carries out voice synthesized broadcast by select tape.
Described operation can be that system is according to mating the interaction problems or problem answers that obtain, corresponding adjustment is done to advertising display content, such as parse according to user speech, user's query be the size of vehicle tyre, now can give prominence to the displaying of vehicle tyre at advertisement interface, as the change of tire color, advertisement interface are transformed to tire 3D exploded view etc.
If system adopts matching score to exceed the answer of certain threshold value as the final mechanism exporting answer when answer is searched for, the answer so satisfied condition may be multiple, at this moment a highest problem answers of score can be chosen as final matching result, also multiple problem answers can be represented simultaneously, it represents the arbitrary form that form can be voice and/or word.
These are only some embodiments of the present invention, to those skilled in the art, also can carry out some distortion and improvement without departing from the concept of the premise of the invention, these all belong to the present invention and put into protection domain.

Claims (10)

1., based on an advertisement interactive system for internet, comprising:
Information receiving module, in advertisement playing process, receives user interactions voice messaging;
Identification module, for carrying out speech recognition to described interactive voice information, obtains recognition result;
Message processing module, for determining the interaction problems that matches with described recognition result and problem answers;
Represent module, for representing described problem answers.
2. according to claima kind of advertisement interactive system based on internet described in 1, is characterized in that: described message processing module comprises:
Matching unit, for being mated with each interaction problems in described problem set by described recognition result, obtains the interaction problems corresponding with described recognition result;
Selection unit, for obtaining the problem answers corresponding with described interaction problems from described answer set.
3. according to claima kind of advertisement interactive system based on internet described in 1, is characterized in that: described in represent module and comprise:
Text represents unit, for representing described problem answers in the form of text; And/or
Voice broadcast unit, for reporting described problem answers with speech form.
4. according to claima kind of advertisement interactive system based on internet described in 3, is characterized in that: described voice broadcast unit, specifically for reporting described problem answers by phonetic synthesis mode; Or report described problem answers by customization record type.
5. according to claima kind of advertisement interactive system based on internet described in 1, is characterized in that: described system also comprises:
Sensing module, for the request of perception user interactions, and after perceiving the interaction request of user, triggers described information receiving module and receives user interactions voice signal;
Module is set, for setting up the problem set corresponding with described advertisement and corresponding answer set in advance;
Trigger pip receiver module, for receiving the trigger pip that advertisement is play;
Playing module, for receive at described trigger pip receiver module advertisement play trigger pip after, play described advertisement.
6. according to claima kind of advertisement interactive system based on internet described in 5, is characterized in that: described sensing module, specifically for perception user to the clicking operation at advertisement interface or perception user to the clicking operation of specific keys.
7. according to claima kind of advertisement interactive system based on internet described in 5, is characterized in that: a kind of advertisement exchange method based on internet, comprising:
A, in advertisement playing process, receive user interactions voice messaging;
B, speech recognition is carried out to described interactive voice information, obtain recognition result;
C, determine the interaction problems that matches with described recognition result and problem answers;
D, represent described problem answers.
8. according to claima kind of advertisement exchange method based on internet described in 7, is characterized in that: described advertisement comprises the content of following any one or various ways: video, voice, word.
9. according to claima kind of advertisement exchange method based on internet described in 8, is characterized in that: step C comprises:
C1, described recognition result to be mated with each interaction problems in described problem set, obtain the interaction problems corresponding with described recognition result;
C2, the problem answers that acquisition is corresponding with described interaction problems from described answer set.
Preferably, described method also comprises:
E, the request of perception user interactions, and after perceiving the interaction request of user, open sound pick-up outfit, to receive user interactions voice signal.
F, in advance the foundation problem set corresponding with described advertisement and corresponding answer set
G, receive advertisement play trigger pip after, play described advertisement.
10. according to claima kind of advertisement exchange method based on internet described in 9, is characterized in that: step e comprises: perception user is to the clicking operation at advertisement interface; Or perception user is to the clicking operation of specific keys;
Step G comprises: user is to the operation requests of described advertisement, or user is to the operation requests of the media of the described advertisement of binding, or detects that user enters specific application scenarios.
CN201510548959.3A 2015-08-31 2015-08-31 Internet-based advertisement interactive system and method Pending CN105205695A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510548959.3A CN105205695A (en) 2015-08-31 2015-08-31 Internet-based advertisement interactive system and method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510548959.3A CN105205695A (en) 2015-08-31 2015-08-31 Internet-based advertisement interactive system and method

Publications (1)

Publication Number Publication Date
CN105205695A true CN105205695A (en) 2015-12-30

Family

ID=54953360

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201510548959.3A Pending CN105205695A (en) 2015-08-31 2015-08-31 Internet-based advertisement interactive system and method

Country Status (1)

Country Link
CN (1) CN105205695A (en)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106126624A (en) * 2016-06-22 2016-11-16 武汉市骏驰天下投资管理有限公司 A kind of Financial Information interactive system
CN106228984A (en) * 2016-10-18 2016-12-14 江西博瑞彤芸科技有限公司 Voice recognition information acquisition methods
CN106326399A (en) * 2016-08-22 2017-01-11 我骑我行(武汉)科技有限公司 Data interaction system based on internet
CN106375828A (en) * 2016-08-30 2017-02-01 胡峰 Human-computer interaction method based on artificial intelligence
CN107135418A (en) * 2017-06-14 2017-09-05 北京易世纪教育科技有限公司 A kind of control method and device of video playback
CN108241997A (en) * 2018-02-08 2018-07-03 南京创维信息技术研究院有限公司 Advertisement broadcast method, device and computer readable storage medium
CN110083325A (en) * 2018-01-25 2019-08-02 百度在线网络技术(北京)有限公司 Promote processing method, device, equipment and the computer readable storage medium of the page
CN111223484A (en) * 2020-01-10 2020-06-02 广州华夏职业学院 Method for improving billboard interaction rate based on AI algorithm
CN113407146A (en) * 2020-03-16 2021-09-17 阿里巴巴集团控股有限公司 Terminal voice interaction method and system and corresponding terminal equipment
CN115412768A (en) * 2022-11-02 2022-11-29 深圳市人马互动科技有限公司 Information recommendation method based on voice interaction system and related device

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090245479A1 (en) * 2008-04-01 2009-10-01 Microsoft Corporation Interactive voice advertisement exchange
CN102763103A (en) * 2010-02-05 2012-10-31 微软公司 Semantic advertisement selection from lateral concepts and topics
CN104574125A (en) * 2013-10-15 2015-04-29 由田新技股份有限公司 Advertisement management system, method and advertisement charging management method
CN104602130A (en) * 2015-02-15 2015-05-06 科大讯飞股份有限公司 Interactive advertisement implementation method and interactive advertisement implementation system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090245479A1 (en) * 2008-04-01 2009-10-01 Microsoft Corporation Interactive voice advertisement exchange
CN102763103A (en) * 2010-02-05 2012-10-31 微软公司 Semantic advertisement selection from lateral concepts and topics
CN104574125A (en) * 2013-10-15 2015-04-29 由田新技股份有限公司 Advertisement management system, method and advertisement charging management method
CN104602130A (en) * 2015-02-15 2015-05-06 科大讯飞股份有限公司 Interactive advertisement implementation method and interactive advertisement implementation system

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106126624A (en) * 2016-06-22 2016-11-16 武汉市骏驰天下投资管理有限公司 A kind of Financial Information interactive system
CN106326399A (en) * 2016-08-22 2017-01-11 我骑我行(武汉)科技有限公司 Data interaction system based on internet
CN106375828A (en) * 2016-08-30 2017-02-01 胡峰 Human-computer interaction method based on artificial intelligence
CN106228984A (en) * 2016-10-18 2016-12-14 江西博瑞彤芸科技有限公司 Voice recognition information acquisition methods
CN107135418A (en) * 2017-06-14 2017-09-05 北京易世纪教育科技有限公司 A kind of control method and device of video playback
CN110083325A (en) * 2018-01-25 2019-08-02 百度在线网络技术(北京)有限公司 Promote processing method, device, equipment and the computer readable storage medium of the page
CN108241997A (en) * 2018-02-08 2018-07-03 南京创维信息技术研究院有限公司 Advertisement broadcast method, device and computer readable storage medium
CN111223484A (en) * 2020-01-10 2020-06-02 广州华夏职业学院 Method for improving billboard interaction rate based on AI algorithm
CN113407146A (en) * 2020-03-16 2021-09-17 阿里巴巴集团控股有限公司 Terminal voice interaction method and system and corresponding terminal equipment
CN113407146B (en) * 2020-03-16 2025-03-11 阿里巴巴集团控股有限公司 Terminal voice interaction method, system and corresponding terminal device
CN115412768A (en) * 2022-11-02 2022-11-29 深圳市人马互动科技有限公司 Information recommendation method based on voice interaction system and related device
CN115412768B (en) * 2022-11-02 2023-03-14 深圳市人马互动科技有限公司 Information recommendation method based on voice interaction system and related device

Similar Documents

Publication Publication Date Title
CN105205695A (en) Internet-based advertisement interactive system and method
CN104602130A (en) Interactive advertisement implementation method and interactive advertisement implementation system
US11055739B2 (en) Using environment and user data to deliver advertisements targeted to user interests, e.g. based on a single command
CN105578222B (en) A kind of information-pushing method and device
Crockett Marketing blackness: How advertisers use race to sell products
CN105427121B (en) The system and method for natural language processing selection presentation of advertisements based on phonetic entry
US7949526B2 (en) Voice aware demographic personalization
CN102216945B (en) Networking with media fingerprints
EP2813993A1 (en) System and method for providing inaudible codes and corresponding information to users via their computing devices
CN103797482A (en) Methods and systems for performing comparisons of received data and providing follow-on service based on the comparisons
CN101398839A (en) Personalized push method for vocal web page news
WO2019047850A1 (en) Identifier displaying method and device, request responding method and device
CN104038473A (en) Method of audio ad insertion, device, equipment and system
US20160381433A1 (en) Information distribution device, information distribution method, and program
CN104735153A (en) Method and device for pushing and obtaining resources
CN108920585A (en) The method and device of music recommendation, computer readable storage medium
Sari et al. Challenges of sustainability in radio broadcasting towards a media convergence era by marketing public relations activities to create awareness of prambors radio in Indonesia
KR101181732B1 (en) Method for generating video markup data based on video fingerprint data and method and system for providing information using the same
KR20100028748A (en) System and method for providing advertisement
CN102609885A (en) On-line language teaching system
CN102096881A (en) Remote controllable automatic merchandise shopping guide system
CN106126624A (en) A kind of Financial Information interactive system
Marx Radio voices, digital downloads: bridging old and new media in the Onion Radio News podcast
KR100978382B1 (en) Content Advertisement System Using Celebrity Voice Pattern and Its Content Advertisement Method
Shaw et al. Barossa be consumed: a semiotic smorgasbord for Southeast Asians

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20151230

WD01 Invention patent application deemed withdrawn after publication