CN105197409A - Multi-code cigarette package box with different functions and packaging method thereof - Google Patents

Abstract

The invention discloses a cigarette packaging box with multiple codes capable of realizing different functions and a packaging method thereof. There is an opaque barrier between the transparent papers; the marketing code is covered by the barrier and cannot be directly scanned and read; the circulation code is not blocked and can be directly scanned and read; the circulation code is used for circulation control and product identification, marketing The code is used for product anti-counterfeiting, marketing activities and sales data collection. The present invention uses a box of two codes or multiple codes to realize the management mode with codes that can be scanned in the marketing link, provides setting of activity content for cigarette product sales, and can collect customer data; also realizes codes that can be checked in the circulation link , provides solutions for cigarette commodity circulation and material tracking, traceability, anti-channeling, quality control and other management, so as to achieve intelligent management of all links in the entire ecological chain from production, logistics to consumption.

Description

Cigarette packaging box with multiple codes capable of realizing different functions and packaging method thereof

technical field

The invention belongs to the field of cigarettes, and in particular relates to a cigarette packaging box with multiple codes capable of realizing different functions and a packaging method thereof.

Background technique

At present, with the country's "Internet +" strategy proposed, the Internet will change the production methods of many traditional manufacturing industries and directly become an important part of the industrial ecological chain. In particular, the field of industrial intelligence deserves the most attention. It will not only be limited to the manufacturing link, but the intelligence of all links in the entire ecological chain, including production, logistics, consumption and other links. The Internet and information technology have a huge impact on the reorganization of these elements. can be used as space.

As more and more products in the market use QR codes for marketing, QR code marketing integrates the characteristics of social networks and integrates into the big world of mobile Internet +. By setting a QR code on the product to guide consumers to "scan" it, it will correspond to and activate the back-end database one by one, providing accurate data for subsequent marketing activity settings or commodity circulation control, and at the same time achieving the purpose of collecting big sales data.

However, products on the market currently only have one code, and the use of a single code is often limited. For example, QR codes used for marketing purposes generally use occlusion technology to ensure that the code should be read by end consumers, but are used for circulation control. However, it is hoped to use non-blocking technology for codes and product identification codes, and it is not possible to give consideration to both.

Contents of the invention

In order to solve the above problems, the present invention proposes a cigarette package with multiple codes that can realize different functions. The present invention uses a box of two codes or multiple codes to realize the management mode with codes that can be scanned in the marketing link, provides setting of activity content for cigarette product sales, and can collect customer data; also realizes codes that can be checked in the circulation link , provides solutions for cigarette commodity circulation and material tracking, traceability, anti-channeling, quality control and other management, so as to achieve intelligent management of all links in the entire ecological chain from production, logistics to consumption.

In order to achieve the above technical effects, the present invention includes the following technical solutions:

A cigarette packaging box with multiple codes capable of realizing different functions, including a packaging box, on which a marketing code and a circulation code are arranged, and a transparent paper is wrapped outside the packaging box; an opaque Blocking objects; the marketing code is covered by the blocking object and cannot be directly scanned and read; the circulation code is not blocked and can be directly scanned and read; the circulation code is used for circulation control and product identification, and the marketing code is used for product anti-counterfeiting and marketing activities and sales data collection.

As a further improvement, the covering is colored drawing wire, which is pasted on the transparent paper and arranged around the packaging box, and the width of the colored drawing wire is 1.0mm-10.0mm.

As a further improvement, the colored pull wire covers part of the marketing code, and the colored pull wire 1 has a width of 2.0mm-3.0mm.

As a further improvement, the blocking object is a blocking block, the blocking block is pasted on the transparent paper, and the blocking block blocks part of the marketing code.

As a further improvement, the marketing code and the circulation code are on the same side of the packaging box.

As a further improvement, the marketing activities include publicity activities, obtaining reward points and prize redemption; the circulation control includes material tracking, traceability, anti-channeling and quality control.

As a further improvement, the marketing code and circulation code are two-dimensional codes or barcodes.

As a further improvement, the packaging box is a soft box, a hard box or a stick box.

A method for packaging cigarette packages with multiple codes capable of realizing different functions, comprising the following steps:

Step 1) Print the marketing code and circulation code on the packaging box, the circulation code is used for circulation control and product identification, the marketing code is used for product anti-counterfeiting, marketing activities and sales data collection, and both the marketing code and the circulation code are unique;

Step 2) Pack transparent paper on the outside of the packaging box. There is an opaque barrier between the transparent paper and the packaging box. The marketing code is covered by the barrier and cannot be scanned directly; the circulation code is not blocked and can be scanned directly. Read; the shielding object is a shielding block or a colored pull wire with a width of 1.0mm-10.0mm.

As a further improvement, both the marketing code and the circulation code are two-dimensional codes; the marketing code and the circulation code are on the same side of the packaging box; the packaging box is a soft box, a hard box or a strip box; the shield is There is a colored pull line, which covers part of the marketing code, and the width of the colored pull line is 2.0mm-3.0mm; marketing activities include promotional activities, reward points and prize redemption; the circulation control includes material tracking, traceability, and anti-smuggling and quality control.

The beneficial effects of the present invention are: in the form of a box of two codes or multiple codes, realize the management mode of the marketing link with codes that can be scanned, provide the setting of activity content for the sale of cigarette products, and collect customer data; also realize the circulation link It provides a solution for the circulation of cigarette commodities and the management of material tracking, traceability, anti-smuggling, quality control, etc., so as to achieve intelligent management of all links in the entire ecological chain from production, logistics, and consumption.

Description of drawings

Fig. 1 is the schematic diagram that soft box of the present invention is blocked two-dimensional code by colored drawstring;

Fig. 2 is a schematic diagram of the soft box of the present invention being blocked by a two-dimensional code by a blocking block;

Fig. 3 is the schematic diagram that the hard capsule of the present invention is covered by the two-dimensional code with colored pull wire;

Fig. 4 is a schematic diagram of a hard capsule of the present invention being blocked by a two-dimensional code by a blocking block;

Fig. 5 is the schematic diagram that the bar box of the present invention is covered by the two-dimensional code with the drawn wire;

Fig. 6 is a schematic diagram of a two-dimensional code blocked by a blocking block in the barrel of the present invention.

Detailed ways

Example 1

Referring to Fig. 1, a cigarette packaging box with multiple codes capable of realizing different functions includes a packaging box 3, which is a soft box. The marketing code 4 and the circulation code 5 are provided on the packaging box 3, the marketing code 4 and the circulation code 5 are located on the same side of the packaging box 3, and both the marketing code 4 and the circulation code 5 are two-dimensional codes. The packaging box 3 is wrapped with transparent paper 2; an opaque barrier is arranged between the packaging box 3 and the transparent paper 2; The width of the pull wire 1 may be 1.0mm-10.0mm, preferably 2.0mm-3.0mm. A portion of the marketing code 4 is covered by the colored pull line 1 .

The marketing code 4 is covered by an obstruction and cannot be directly scanned and read; the circulation code 5 is not blocked and can be directly scanned and read; the circulation code 5 is used for circulation control and product identification, and the marketing code 4 is used for product anti-counterfeiting and marketing Activity and sales data collection. Marketing activities include promotional activities, earning reward points and prize redemption; circulation control includes material tracking, traceability, anti-smuggling and quality control.

As shown in Figure 3 and Figure 5, the packaging box 3 can also be a hard small box or a box. The marketing code 4 and the circulation code 5 can also be barcodes or other identification codes other than two-dimensional codes.

The data of the marketing code 4 can be read only after the packaging box 3 is destructively opened; while the circulation code 5 does not need to be blocked and can be read normally.

Example 2

Referring to Fig. 2, a cigarette packaging box with multiple codes capable of realizing different functions includes a packaging box 3, which is a soft box. The marketing code 4 and the circulation code 5 are provided on the packaging box 3, the marketing code 4 and the circulation code 5 are located on the same side of the packaging box 3, and both the marketing code 4 and the circulation code 5 are two-dimensional codes. Packaging box) is wrapped with transparent paper 2; an opaque shield is arranged between the packaging box 3 and the transparent paper 2; Live in part of marketing code 4.

The marketing code 4 is covered by an obstruction and cannot be scanned and read directly; the circulation code 5 is not blocked and can be read directly by scanning the code; the circulation code 5 is used for circulation control and product identification, and the marketing code 4 is used for anti-counterfeiting and marketing activities and sales data collection. The above-mentioned marketing activities include publicity activities, earning reward points and prize redemption; circulation control includes material tracking, traceability, anti-smuggling and quality control.

As shown in Fig. 4 and Fig. 6, the packaging box 3 can also be a hard small box or a stick box. The marketing code 4 and the circulation code 5 can also be barcodes or other identification codes other than two-dimensional codes.

The marketing code 4 data can only be read after the packaging box 3 is destructively opened; the circulation code 5 can be read normally without being blocked; the shape of the blocking block 6 can be a pattern or a character.

Example 3

A method for packaging cigarette packages with multiple codes capable of realizing different functions, comprising the following steps:

Step 1) Print the marketing code 4 and the circulation code 5 on the packaging box 3 , both of which are two-dimensional codes; the marketing code 4 and the circulation code 5 are on the same side of the packaging box 3 . Circulation code 5 is used for circulation control and product identification, and marketing code 4 is used for product anti-counterfeiting, marketing activities and sales data collection. Marketing activities include promotional activities, reward points and prize redemption. Circulation control includes material tracking, traceability, and anti-smuggling and quality control. Both marketing code 4 and circulation code 5 are unique;

Step 2) Pack the transparent paper 2 outside the packaging box 3, and set an opaque barrier between the transparent paper 2 and the packaging box 3. The barrier is a colored pull wire 1, and the colored pull wire 1 covers part of the marketing code 4. The colored pull wire 1 has a width of 1.0mm-10.0mm, preferably 2.0mm-3.0mm. The marketing code 4 is covered by an obstruction and cannot be read directly by scanning the code; the circulation code 5 is not blocked and can be read directly by scanning the code.

The packaging box 3 can be a soft box, a hard box or a box; the marketing code 4 and the circulation code 5 can also be barcodes or other identification codes other than two-dimensional codes. Colored pull wire 1 can be replaced by shielding block 6, and when using shielding block 6 to replace colored pull wire 1, the best implementation mode of shielding block 6 is to block the partial position of circulation code 5 marketing code 4.

Apparently, the above-mentioned embodiments are only examples for clear description, rather than limiting the implementation. For those of ordinary skill in the art, other changes or changes in different forms can be made on the basis of the above description. It is not necessary and impossible to exhaustively list all the implementation manners here. And the obvious changes or changes derived therefrom are still within the scope of protection of the present invention.

Claims (10)

1. one kind has the cigarette packing box that many yards can realize difference in functionality, comprise packing box (3), it is characterized in that, described packing box (3) is provided with marketing code (4) and circulation code (5), and packing box (3) is wrapped with tracing paper (2); Opaque shelter is provided with between packing box (3) and tracing paper (2); Marketing code (4) thing that is blocked covers, can not directly barcode scanning reading; Circulation code (5) is not blocked, and can directly barcode scanning read; Circulation code (5) is for management and control and the product identification of circulating, and marketing code (4) is collected for product false proof, marketing activity and sales data.

2. there is cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described shelter is coloured bracing wire (1), coloured bracing wire (1) is pasted and is arranged in the wrapped mounted box of tracing paper (2) pressed on ring (3), and the width of coloured bracing wire (1) is 1.0mm-10.0mm.

3. there is cigarette packing box that many yards can realize difference in functionality as claimed in claim 2, it is characterized in that, described coloured bracing wire (1) shelters from the portion of marketing code (4), and the width of coloured bracing wire (1) is 2.0mm-3.0mm.

4. there is cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described shelter is for blocking block (6), blocking block (6) pastes on tracing paper (2), described in block block (6) shelter from marketing code (4) portion.

5. have the cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described marketing code (4) and circulation code (5) are in the same face of packing box (3).

6. have the cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described marketing activity comprises propaganda activity, obtains reward points and prize redemption; Described circulation management and control comprises that material is followed the trail of, traced to the source, anti-channel conflict and quality management and control.

7. have the cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described marketing code (4) and circulation code (5) are Quick Response Code or bar code.

8. there is cigarette packing box that many yards can realize difference in functionality as claimed in claim 1, it is characterized in that, described packing box (3) is soft capsule, hard capsule or barrel.

9. there is the packing method that many yards can realize the cigarette packing box of difference in functionality, it is characterized in that, comprise the steps:

Step one) will market code (4) and circulation code (5) be printed onto on packing box (3), circulation code (5) is for management and control and the product identification of circulating, marketing code (4) is collected for product false proof, marketing activity and sales data, and marketing code (4) and circulation code (5) all have uniqueness;

Step 2) in packing box (3) external packing tracing paper (2), opaque shelter is provided with between tracing paper (2) and packing box (3), marketing code (4) thing that is blocked covers, can not directly barcode scanning reading; Circulation code (5) is not blocked, and can directly barcode scanning read; Described shelter is for blocking coloured bracing wire (1) that block (6) or width are 1.0mm-10.0mm.

10. have the packing method that many yards can realize the cigarette packing box of difference in functionality as claimed in claim 9, it is characterized in that, described marketing code (4) and circulation code (5) are Quick Response Code; Marketing code (4) and circulation code (5) are in the same face of packing box (3); Described packing box (3) is soft capsule, hard capsule or barrel; Described shelter is coloured bracing wire (1), and coloured bracing wire (1) shelters from the portion of marketing code (4), and the width of coloured bracing wire (1) is 2.0mm-3.0mm; Described marketing activity comprises propaganda activity, obtains reward points and prize redemption; Described circulation management and control comprises that material is followed the trail of, traced to the source, anti-channel conflict and quality management and control.