CN104902019B - Application promotion method, server and terminal - Google Patents

Abstract

The invention discloses a kind of application processing method, described method includes: described server receives the access request that the second terminal sends, and carries the identification information of the identification information of the App to be accessed flow master corresponding with described second terminal in described access request；Described server sets up the corresponding relation between the identification information of described flow master and the identification information of described App to be accessed；Described server obtains the access information of App to be accessed according to the identification information of described App to be accessed；Described server responds described access request, send to described second terminal and access response, the described access information carrying described App to be accessed in response that accesses, described App to be accessed is linked into the flow master of self for making described second terminal by described access response according to described access information；Described access information at least includes description information and the chained address of described App of described App.The present invention also discloses a kind of server and terminal.

Description

Application promotion method, server and terminal

technical field

The present invention relates to application promotion technology, in particular to an application promotion method, server and terminal.

Background technique

Application software (App, Application Software, hereinafter referred to as application) is a concept corresponding to system software, and application software is a collection of application programs written in various programming languages that users can use. A variety of applications meet the needs of users to solve different problems in different fields; for example, if users want to listen to songs, they can install music player apps on their terminals, such as Baidu Music, Qianqian Jingting and other apps from Baidu; If users want to play games, they can download apps for various games; if users want to see how many steps they walk in a day, they can download apps for pedometers; Maomall App, Jingdong Mall App; if you want to make friends or establish contact with friends, you can download Tencent’s QQ, Tencent’s WeChat, Xiaomi’s Michat and other social apps. Wherein, the terminals include electronic devices such as mobile phones (generally referring to smart phones), tablet computers, personal digital assistants, desktop computers, personal computers, and notebook computers.

A software company develops an App, and the software company here mainly refers to the App developer; if you want to push the App to the market, there are generally two ways: the first way is in places with a lot of traffic, through Introduce your own App by handing out leaflets, etc.; the second way is to promote your App by purchasing advertising space, where the advertising space can be traditional paper media advertising space, such as the advertising space next to the bus station, the advertisement in the magazine position; of course, it can also be an advertisement published on media such as TV, radio, and the Internet, or through a telecommunications operator. In the second method, there are many methods of publishing through the Internet. The first method is more common and widely used. App stores, etc. to promote their own apps; there is another way to publish their own app advertisements in other apps, for example, when a user downloads a social app, in the display interface of app promotion, other apps provided by the app provider such as games Apps, etc. can publish advertisements on this interface.

In the existing application promotion methods, App developers need to actively contact various promotion sources, and then implement App promotion through currency, physical objects, and peer-to-peer traffic replacement. Among them: the source of promotion refers to the above-mentioned media such as TV, radio, and the Internet, where the Internet includes application stores, other apps, websites, etc. In the promotion of Apps, many Apps mainly use the Internet to promote. Therefore, the above-mentioned promotion sources are also called traffic sources or traffic masters. This is because when using the Internet to promote applications, the traffic resources of the promotion sources are mainly occupied. , so it is called the traffic master. The definition of traffic master is given below: that is, in the mobile network scenario, all products that can reach users through apps, web pages, and text messages. The peer-to-peer traffic replacement method refers to publishing advertisements of one's own application in other traffic hosts, and in return, publishing advertisements of other applications in one's own traffic hosts, for example, publishing advertisements of one's own application in other applications, In return, it also publishes advertisements for other applications in its own application.

In the existing application promotion methods, App developers need to actively communicate with various promotion sources. Not only is the communication process long and complicated, but it also needs to pay costs such as currency, physical objects, and peer-to-peer traffic; the important thing is that through this method Attracting users does not necessarily translate into actual app downloads, or turn those users into paying customers. If these users cannot be made to download the App or become paying users, it will be difficult for App developers to recover their investment.

Contents of the invention

In view of this, the embodiment of the present invention provides an application promotion method, server, and terminal to solve at least one problem existing in the prior art, so that App developers do not need to communicate directly with traffic owners, and do not need cumbersome data calculations The rebate to the traffic master can be realized.

The technical scheme of the embodiment of the present invention is realized like this:

In a first aspect, an embodiment of the present invention provides an application promotion method, the method comprising:

The server receives an access request sent by the second terminal, where the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal;

The server establishes a corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed, and the correspondence is used to describe that the user who uses the App to be accessed downloads from the traffic master The number of downloads of the App to be accessed;

The server obtains the access information of the App to be accessed according to the identification information of the App to be accessed;

The server sends an access response to the second terminal in response to the access request, the access response carries access information of the App to be accessed, and the access response is used to enable the The second terminal connects the App to be accessed to its own traffic master according to the access information;

The access information includes at least description information of the App and a link address of the App.

In a second aspect, an embodiment of the present invention provides an application promotion method, the method comprising:

The first terminal sends a first download request to the server, and the first download request is used to request the server to download the interface program;

The first terminal receives the interface program sent by the server, the interface program is used to embed in the App program of the App developer, and the interface program at least signs information;

The first terminal acquires a first operation of the App developer, and the first operation is used to trigger the first terminal to upload a first App program or send a first link address to the server, and the first App The interface program is embedded in the program, and the first link address is the link address of the first App program;

In response to the first operation, the first terminal sends and uploads the first App program or sends the first link address to the server, so that traffic masters can download the first App program from the server or obtain the first link address. address.

In a third aspect, an embodiment of the present invention provides an application promotion method, the method comprising:

The second terminal obtains the identification information of the application App to be accessed;

The second terminal carries the identification information of the App to be accessed in an access request, and the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal;

The second terminal sends the access request to the server;

The second terminal receives an access response sent by the server, where the access response carries access information of the App to be accessed;

The second terminal connects the App to be connected to its traffic master according to the access information.

In a fourth aspect, an embodiment of the present invention provides a server, the server includes a first receiving unit, an establishing unit, a first acquiring unit, and a first sending unit, wherein:

The first receiving unit is configured to receive an access request sent by a second terminal, where the access request carries identification information of the App to be accessed and identification information of a traffic master corresponding to the second terminal;

The establishing unit is configured to establish a corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed, and the corresponding relationship is used to describe the user who uses the App to be accessed from the The number of downloads of the App to be accessed by the traffic master uploading and downloading;

The first acquiring unit is configured to acquire the access information of the App to be accessed according to the identification information of the App to be accessed;

The first sending unit is configured to send an access response to the second terminal in response to the access request, where the access response carries access information of the App to be accessed, and the access Responding to a traffic master for enabling the second terminal to access the App to be accessed to itself according to the access information;

The access information includes at least description information of the App and a link address of the App.

In a fifth aspect, an embodiment of the present invention provides a first terminal, where the first terminal includes a fifth sending unit, a seventh receiving unit, a sixth acquiring unit, and a first processing unit, wherein:

The fifth sending unit is configured to send a first download request to a server, and the first download request is used to request the server to download an interface program;

The seventh receiving unit is configured to receive the interface program sent by the server, the interface program is used to be embedded in the App program of the App developer, and the interface program at least signs information;

The sixth obtaining unit is configured to obtain a first operation of the App developer, the first operation is used to trigger the first terminal to upload the first App program or send the first link address to the server, the The interface program is embedded in the first App program, and the first link address is the link address of the first App program;

The first processing unit is configured to, in response to the first operation, send and upload the first App program to the server or send a first link address for the traffic master to download the first App program from the server or Obtain the address of the first link.

In a sixth aspect, an embodiment of the present invention provides a second terminal, where the second terminal includes a ninth acquiring unit, a carrying unit, an eighth sending unit, a ninth receiving unit, and an accessing unit, wherein:

The ninth acquiring unit is configured to acquire the identification information of the application App to be accessed;

The carrying unit is configured to carry the identification information of the App to be accessed in the access request, and the access request carries the identification information of the App to be accessed and the identification of the traffic master corresponding to the second terminal information;

The eighth sending unit is configured to send the access request to the server;

The ninth receiving unit is configured to receive an access response sent by the server, the access response carrying the access information of the App to be accessed;

The access unit is configured to connect the App to be accessed to its own traffic master according to the access information.

An application promotion method, server, and terminal provided by an embodiment of the present invention, wherein the server receives the access request sent by the second terminal, and the server establishes the identification information of the traffic master and the App to be accessed Correspondence between identification information; the server obtains the access information of the App to be accessed according to the identification information of the App to be accessed; the server sends an access request to the second terminal in response to the access request Response, the access response carries the access information of the App to be accessed, and the access response is used to enable the second terminal to access the App to be accessed according to the access information Its own traffic master; in this way, App developers do not need to communicate directly with traffic masters, and can realize rebates to traffic masters without cumbersome data calculations.

Description of drawings

FIG. 1-1 is a schematic diagram of the implementation flow of the application promotion method of Embodiment 1 of the present invention;

1-2 are schematic diagrams of connections between computing devices involved in the embodiments of the present invention;

1-3 are schematic diagrams of a scene in Embodiment 1 of the present invention;

Figures 1-4 are schematic diagrams of interaction between parties in the embodiment of the present invention;

Figures 1-5 are the second schematic diagram of the scene in the first embodiment of the present invention;

FIG. 2-1 is a schematic diagram of the implementation flow of the application promotion method in Embodiment 2 of the present invention;

Figure 2-2 is a schematic diagram of the first scene of the registration process in the second embodiment of the present invention;

Figure 2-3 is the second schematic diagram of the registration process in the second embodiment of the present invention;

2-4 are schematic diagrams of scenarios for setting App-related information in Embodiment 2 of the present invention;

2-5 are schematic diagrams of scenarios where a second terminal accesses an App in Embodiment 2 of the present invention;

FIG. 3 is a schematic diagram of the implementation flow of the application promotion method in Embodiment 3 of the present invention;

FIG. 4 is a schematic diagram of the implementation flow of the application promotion method in Embodiment 4 of the present invention;

FIG. 5 is a schematic diagram of the implementation flow of the application promotion method in Embodiment 5 of the present invention;

FIG. 6 is a schematic diagram of the composition and structure of a server according to Embodiment 6 of the present invention;

FIG. 7 is a schematic diagram of the composition and structure of a first terminal according to Embodiment 7 of the present invention;

FIG. 8 is a schematic diagram of the composition and structure of a second terminal according to Embodiment 8 of the present invention.

detailed description

In the following embodiments of the present invention, a platform capable of realizing crowdsourcing functions (hereinafter referred to as the crowdsourcing platform) will be provided. /Activate/Pay to get rebates, App developers do not need to communicate directly with traffic owners, and do not need to do cumbersome data calculations.

The crowdsourcing platform includes two parts in the specific implementation process, one part is located in the server, and the other is located in the terminal. The server mentioned here refers to the computing equipment of the application promotion service provider, and the terminal refers to the computing equipment and traffic of the App developer. The host’s computing device, wherein, the application promotion service provider refers to the service provider that provides the application promotion method of the present invention. Compared with App developers and traffic owners, the application promotion service provider can be called a third party, and the application promotion service provider is in Provide a crowdsourcing platform for communication between App developers and traffic owners; the above-mentioned computing devices can be implemented through personal computers, tablet computers, smart phones, industrial computers, large computing servers, etc. Computing performance is achieved by electronic devices. It should be noted that the aforementioned server and terminal are relative concepts, and the terminal can also serve as the server of other devices to a certain extent. As far as the terminal of the App developer and the terminal of the user using the App are concerned, the terminal of the App developer is actually a server for the terminal of the user using the App; it can be seen that the server in this embodiment It is a relative concept to the terminal. When pointing out the server, there should be a relative concept terminal.

Among them, the meaning of crowdsourcing refers to the practice that a company or institution outsources the work tasks performed by its internal employees to a non-specific (and usually large) public network in a free and voluntary form; that is, a company or institution Use the Internet to delegate work, discover ideas, or solve technical problems.

The technical solutions of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

Embodiment one

An embodiment of the present invention provides an application promotion method, which is applied to a server, and the functions implemented by the application promotion method can be implemented by calling a program code from a processor in the server, and of course the program code can be stored in a computer storage medium , it can be seen that the server includes at least a processor and a storage medium.

Figure 1-1 is a schematic diagram of the implementation process of an application promotion method according to Embodiment 1 of the present invention. As shown in Figure 1-1, the application promotion method includes:

Step 101, the server receives an access request sent by a second terminal, where the access request carries identification information of the App to be accessed and identification information of a traffic master corresponding to the second terminal;

Here, the server refers to the computing device of the application promotion service provider, and the second terminal refers to the computing device of the traffic master.

Step 102, the server establishes a correspondence between the identification information of the traffic master and the identification information of the App to be accessed, and the correspondence is used to describe the user who uses the App to be accessed from the traffic The number of downloads of the App to be accessed by the main uploader;

Here, in the process of specific implementation, the corresponding relationship can be realized by creating a list, for example, in the form shown in Table 1, the first column represents the identification information of the App, the third column represents the identification information of the traffic master, and the first column represents the identification information of the traffic master. The second column indicates the number of times the user downloaded the App listed in the first column from the corresponding traffic master; in Table 1, the same App can be accessed by multiple traffic masters, for example, the app whose identification information is App000001 is simultaneously downloaded by the traffic master Llz0001, Llz0002 and Llz0090 are connected, and the number of times the user downloads the application (App000001) from the traffic master Llz0001 is 00,065,429 times, the number of times the user downloads the application (App000001) from the traffic master Llz0002 is 00,020,100 times, and the user downloads the application from the traffic master Llz0090 ( App000001) is 10,000,010 times. The same traffic master can also access multiple apps at the same time. For example, the traffic master whose identification information is Llz0002 simultaneously accesses Apps whose identification information is App000001, App000002, and App900002, and the traffic master whose identification information is Llz0001 simultaneously accesses App000001 and the App of App900001. It should be noted that those skilled in the art may use other forms to establish the corresponding relationship table during the specific implementation process, and of course various existing technologies may also be used to establish the corresponding relationship in step 102, so details are not repeated here.

Table 1 Correspondence table

App identification information download times Identification information of traffic master App000001 00,065,429 times Llz0001 App000001 00,020,100 times Llz0002 App000001 10,000,010 times Llz0090 App000002 01,235,409 times Llz0002 App000003 16,549,829 times Llz0003 ... ... ... App900001 00,000,100 times Llz0001 App900002 00,549,000 times Llz0002 App900003 13,000,545 times Llz9111

Here, in step 102 of the embodiment of the present invention, the correspondence between the identification information of the traffic master and the identification information of the App to be accessed is established, and the identification information of the traffic master and the App to be accessed can be Enter the identification information of the App into the preset correspondence table (as shown in Table 1), that is, enter the identification information of the traffic master into the third column of Table 1, and enter the identification information of the App into the first column of Table 1. Since the initial establishment , so the download times in the second column in Table 1 are empty, and how to fill the download times in the second column will be introduced in subsequent embodiments of the present invention.

Step 103, the server obtains the access information of the App to be accessed according to the identification information of the App to be accessed;

Here, applications (App) can generally be divided into individual user applications (for individual consumers) and enterprise-level applications (for enterprises). The applications referred to in the embodiments of the present invention can be individual user applications or enterprise-level Application; application can be divided into iOS App, Android App, etc. according to the operating system of the electronic device, wherein iOS App refers to the App applicable to the iOS operating system of Apple products, and Android App refers to the App applicable to Android (Android) Apps for the operating system.

Here, the access information includes at least the description information of the App and the link address of the App; wherein, the description information of the App may include the name of the App, upload time, type, the developer of the App is Tencent, and the link address of the App. icons and other information.

Step 104, the server sends an access response to the second terminal in response to the access request, the access response carries the access information of the App to be accessed, and the access response is used to making the second terminal connect the App to be accessed to its own traffic master according to the access information.

Here, after the server sends an access response to the second terminal, the second terminal connects the App to be accessed to its own traffic master according to the access information. At any time, the user is bored and wants to play the next game, so the user enters the application store and selects the application type, for example, the user selects "game". Here, it is assumed that the interface displayed on the user's terminal is as shown in figure a of Figure 1-3. Figure 1-3 (a) shows four game apps, among which, the name of the first app is Happy Fighting the Landlord, the upload time is April 4, 2015, the game type is casual, and the developer of the app is Tencent ; The name of the second App is National Aircraft War, the upload time is April 4, 2015, the game type is shooting, and the developer of the App is Tencent; the name of the third App is Tiantian Dezhou, and the upload time is 2015 On April 4th, the game type is cards, and the developer of the app is Tencent; the name of the fourth app is Palm Mahjong, uploaded on April 4, 2015, the game type is casual, and the developer of the app is Nanjing Many dragon digital technology companies. The user took a look and was interested in the first App, so the user clicked the download button 11 (see Figure 1-3 b), so that the user's terminal would send a download request to the server or the first terminal or the second terminal , the download request is used to request to download the first App; then the user's terminal receives the software development kit (SDK, Software Development Kit) of the first App sent by the server or the first terminal or the second terminal, so that the user can The download of the first App can be completed, and after downloading, the user manually installs or is automatically installed by the user's terminal, so that the user can use the first App for entertainment. It should be noted that although the interface shown in Figures 1-3 is displayed on the user's terminal, the interface shown in Figure 1-3 is formed by the second terminal according to the access information.

In the embodiment of the present invention, several types of electronic devices (computing devices) with computing capabilities are involved. Figure 1-2 is a schematic diagram of the connection between the computing devices involved in the embodiment of the present invention, and Figure 1-4 is the embodiment of the present invention Schematic diagram of the interaction between the parties, as shown in Figure 1-2, the computing device involved in the embodiment of the present invention includes a server 10, a first terminal 20, a second terminal 30 and a user's connected through a wireless network 50 Terminal 40, wherein the server 10 refers to the computing device of the application promotion service provider, the first terminal 20 refers to the computing device of the App developer, the second terminal 30 refers to the computing device of the traffic master, and the user's terminal 40 refers to the computing device using the App. The terminal of the user or the terminal of the user who has downloaded the app to use the app. The wireless network 50 connects the server 10, the first terminal 20, the second terminal 30 and the user's terminal 40 together, like this, the server 10 can communicate with the first terminal 20, the second terminal 30 or the user's terminal 40; The terminal 40 can communicate with the first terminal 20 and the second terminal 30. It should be noted that the first terminal 10 and the second terminal 20 can establish a connection through the server 10 without communicating. The basic network architecture is provided because the crowdsourcing platform provided on the server 10 becomes a bridge connecting the first terminal 10 and the second terminal 20 .

Specifically, take a game app as an example. As shown in Figure 1-4, game app developers upload their own game installation packages and corresponding game app promotional materials on the crowdsourcing platform (app related information such as description information ), sharing ratio; traffic sources screen favorite games on the crowdsourcing platform, and use common components provided by the crowdsourcing platform to add to their own App/webpage/personal social networking site, etc.; /Pay, the crowdsourcing platform transfers to the corresponding traffic source on a periodic basis according to the share ratio set by the game developer.

In order to complete the above-mentioned application promotion method, the present invention includes the following four steps: 1) build a crowdsourcing platform; 2) the crowdsourcing platform provides embedded interface programs such as SDK/ Code/components, etc.; 3) Use the crowdsourcing platform to realize data monitoring, where the data includes downloads, share ratio, revenue, etc.; 4) Rebate transfer, return remuneration to the traffic master according to the download volume of the traffic master.

In the above steps, the crowdsourcing platform includes the following modules: 1) the module for displaying App (see Figure 2-5); 2) the registration and login account module for App developers and traffic owners (see Figure 2-2 and Figure 2 -3); 3) authority verification module (verification process in embodiment two and embodiment three); 4) App upload module (see Figure 2-4); 5) download statistics, payment statistics SDK (see embodiment five ); 6) the payment and collection module (embodiment five) of the bank interface.

App developers and traffic owners use the crowdsourcing platform including the following processes:

For App developers, the process includes: 1) Select an identity to register an email address, set a password and bank account information; 2) Download an interface program (SDK), where the SDK contains: 2a) Signature information for the App developer, so The above signature information is used to verify the user's ownership of the App; 2b) the ID of the App on the crowdsourcing platform; 2c) a module for counting downloads; 2d) a module for counting revenue. 3) Insert the interface program into the App code. 4) Upload the App to the crowdsourcing platform, and set the share ratio, upload trial demo and other information; 5) Check the download volume, income and share of your App in the personal center of the crowdsourcing platform.

For traffic masters, the process includes: 1) Select an identity to register an email address, set a password, and bank account information; 2) Insert SDK (APP or software)/html code (webpage) at the entrance of the traffic source, and the server is used to verify itself Ownership of the traffic source; 3) Select the App to be accessed on the platform; 4) Upload the App download link and App description information to your own traffic source; 5) Check the download status of the App and your personal information in the personal center Divide into situations (see Figure 1-5).

From the above description, it can be seen that the App provided by the App developer will be released on the crowdsourcing platform through the first terminal 10, and the traffic owner will select an App suitable for his own scene from the crowdsourcing platform through the second terminal 20, such as a game App, and crowdsourcing The platform rebates to traffic owners according to the final download/activation/payment, so that App developers do not need to communicate directly with traffic owners, and can rebate to traffic owners without cumbersome data calculations.

In the embodiment of the present invention, the server receives the access request sent by the second terminal, and the server establishes the corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed; The identification information of the App to be accessed obtains the access information of the App to be accessed; the server sends an access response to the second terminal in response to the access request, and the access response carries the The access information of the App to be accessed, the access response is used to enable the second terminal to access the App to be accessed to its own traffic master according to the access information; thus, through the embodiment of the present invention With the technical solution provided, App developers do not need to communicate directly with traffic owners, and can realize rebates to traffic owners without cumbersome data calculations.

Embodiment two

An embodiment of the present invention provides an application promotion method. The application promotion method is applied to a server. The functions implemented by the application promotion method can be implemented by calling program codes from the processors in the server, the first terminal, and the second terminal. Of course, The program code can be stored in a computer storage medium. It can be seen that the server includes at least a processor and a storage medium.

Figure 2-1 is a schematic diagram of the implementation process of the application promotion method in Embodiment 2 of the present invention. As shown in Figure 2-1, the application promotion method includes:

Step 201, the registration process between the first terminal and the server;

Specifically, the registration process between the first terminal and the server in step 201 may include:

Step 2011, the first terminal sends a first registration request to the server, and the first registration request includes the user name and password of the application developer;

Here, as shown in Figure 2-2, the App developer needs to enter a user name and password during the registration process; the user name can be email, social account, public account, company homepage address, etc., and the password can have certain preset rules. For example, the password needs more than 6 characters and needs to include both uppercase letters and lowercase letters; the user name and password can be implemented using various existing technologies, which will not be repeated here.

Step 2012, the server judges according to the user name and password, and obtains the judgment result; carries the judgment result in the first registration response, and then sends the first registration response to the first terminal, and the first registration response is used to indicate the Whether the first terminal is successfully registered;

Here, the server judges according to the user name and password, and obtains the judgment result, which can be to judge whether the user name and password meet the preset rules, such as whether the password is more than 6 characters and includes uppercase letters and lowercase letters; it can also be to judge whether the user name is There are registered ones to ensure the uniqueness of the user name.

Step 2013, the first terminal receives a first registration response sent by the server, and the first registration response is used to indicate whether the first terminal is registered successfully.

Here, it should be noted that when the first terminal is registering with the server, the first registration request may also include information such as the bank account number and bank card password; as shown in Figure 2-3, the App developer is registering In addition to the need to enter the user name and password, it is also necessary to select the bank (selected through the drop-down menu 12), input the bank account number and bank card password, so that the first terminal can obtain these information of the App developer according to the operation of the App developer. Registration information (username and its password, bank card and its password). The reason why the bank account number and its password are needed is that the first terminal is the App developer. When the traffic master promotes the App and needs to make money in the form of currency (money), the server can use the bank account number and bank card information. The password is transferred from the bank card of the App developer to pay the traffic owner. What needs to be explained here is that the acquisition of the bank card and its password developed by the App by the first terminal may not be implemented in the registration process, for example, in the subsequent process of inputting the description information of the App or other processes.

Step 202, when the first terminal successfully registers, the first terminal sends a first download request to the server;

Here, the first download request is used to request the server to download an interface program, and the first download request at least carries the identification information of the App developer; the interface program is used to embed the App developer's App In the program, the interface program at least signs information, and the signature information is used for the server to verify the ownership of the App next time;

Here, in a specific implementation process, the identification information of the App developer may be the user name of the App developer in the registration process, or a code or number assigned by the server to the App developer.

Step 203, the server receives the first download request sent by the first terminal;

Here, the game App is taken as an example for illustration. Referring to FIG. 2-4 , the App developer is the developer of the game App, and the App developer triggers the first download request through the button 16 on the first terminal.

Step 204, the server distributes the identification information of the App on the crowdsourcing platform according to the identification information of the App developer;

Here, the crowdsourcing platform is a medium provided by the server for interaction between the first terminal and the second terminal. From the perspective of user experience, the crowdsourcing platform can be the interface shown in Figure 2-2 or Figure 2-3. In this way, App developers can register through the crowdsourcing platform and upload relevant information about the App they want to promote, such as the description information of the App.

Step 205, the server sends an interface program to the first terminal, and the interface program includes at least identification information of the App;

Step 206, the first terminal receives the interface program sent by the server;

Here, the interface program may be in the form of SDK during the specific implementation process; after the App developer obtains the SDK of the interface program, he embeds the interface program SDK into the App program developed by himself, and then forms the first App program;

Step 207, the first terminal obtains the first operation of the App developer;

Here, the first operation is used to trigger the first terminal to upload the first App program to the server or send the first link address, the interface program is embedded in the first App program, and the first link The address is the link address of the first App program;

Step 208, the first terminal responds to the first operation, and sends the first App program or the first link address to the server, so that traffic masters can download the first App program from the server or obtain the first App program from the server. A link address.

Step 209, the server receives the first App program sent by the first terminal or sends a first link address.

Here, referring to FIGS. 2-4 , the App developer selects the first App program to be uploaded through the button 21 , assuming that the App to be uploaded is a game, so the installation package of the game selected by the button 21 .

Here, it should be noted that the server can also verify the uploaded first App program, so as to know whether the App installation package uploaded by the App developer really has ownership. As long as the process of verifying the ownership is realized through the interface program, as mentioned above, the App developer needs to insert the interface program into the App installation package. Since the signature information is pre-set in the interface program, when the first terminal uploads the App installation package , the server judges whether the App installation package is legal based on the signature information. Legal means that the signature information authorized by the server has been downloaded from the crowdsourcing platform, and then the authorized signature information is carried in the App installation package. And upload the App installation package with signature information to the server.

Step 210, the first terminal obtains the setting operation of the App developer;

Here, the setting operation refers to a series of operations for setting the relevant information of the App. Continue to undertake the above example, continue to refer to Figure 2-4, the App developer performs operations in the interface shown in Figure 2-4, For example, in the input box 13 of the game name, input the name of the game App "Gem Wars Everyday", then click the upload button 14 to upload the game icon, click the add button 15 to upload the screenshot of the game, click the upload button 17 to upload the game trial video, click upload The button 18 uploads the game demo (demo), enters the share ratio in the input box 21, and clicks the upload button 21 to upload the installation package of the game App. In this example, the delivery between the App developer and the traffic owner is in the form of currency. Therefore, the revenue parameter in this example is the sharing ratio; it should be noted that when the App is required to be paid, you can also enter The currency that the user needs to pay once, so that the App developer can obtain the download income from the user's download, and then the server calculates the income that the traffic owner should get according to the download income and share ratio; in other embodiments, it can also be used in other ways Delivery, such as delivery by traffic, time of advertising space, etc., then the revenue parameters are parameters related to traffic, time of advertising space, etc.

Step 211, the first terminal obtains the description information of the App in response to the setting operation;

Here, the description information of the App may include the download revenue and revenue parameters shown in FIGS. 2-4 , and the revenue parameters are used to characterize the rewards given by the App developer to traffic owners.

Step 212, the first terminal sends the description information of the App to the server;

Step 213, the server receives the description information of the App sent by the first terminal;

Here, the description information of the App may include the identification information of the App developer, the subject information of the App, the name of the App, the icon of the App, the revenue parameters, etc.; wherein, the subject information of the App includes the software of the App The development kit SDK or the link address of the App.

Step 214, the server verifies the legitimacy of the App according to the subject information of the App;

Here, the server’s verification of the legitimacy of the App can include many things. For example, if the App is a game, the general game needs to be published by the Ministry of Industry and Information Technology for the record. In the process of filling in the description information of the App, the authentication code also needs to be filled in. Correspondingly, in step 213, verifying the legitimacy of the App may be to verify whether the game App has an authentication code issued by the Ministry of Industry and Information Technology. In addition, verifying the legitimacy of the app also includes verifying whether the app has stolen traffic, or whether it involves violence, pornography, etc.

Step 215, when the server verifies that the App is legal, the server publishes the description information of the App on the crowdsourcing platform, so that the App can be promoted by traffic masters.

Here, see that the server publishes the description information of the App to the crowdsourcing platform, which can be displayed in the interface shown in Figure 2-5 (the interface that can be displayed by the second terminal), so that the traffic master can select the App in the input box, assuming that the traffic master chooses The most important thing is that the App type is a game, and then the second terminal will display that of course there are three Apps that need to be accessed. The first one is Happy Fighting Landlords, the second one is National Airplane Wars, and the third one is Tiantian Dezhou. Traffic owners can To make a decision through the display on the interface is to select one or more Apps for access. When the traffic master decides to access, he can select the access button 22, and then connect the App to his own traffic master. When the first terminal connects the App to its traffic master, the interface shown in Figure 1-3 will appear on the user's terminal. When the user chooses to download the App, the traffic master will be downloaded once. The number of times is recorded, so that traffic owners can get corresponding rewards.

Embodiment Three

An embodiment of the present invention provides an application promotion method. The application promotion method is applied to a server. The functions implemented by the application promotion method can be implemented by calling program codes from the processors in the server, the first terminal, and the second terminal. Of course, The program code can be stored in a computer storage medium. It can be seen that the server includes at least a processor and a storage medium.

Fig. 3 is a schematic diagram of the implementation process of the application promotion method in Embodiment 3 of the present invention. As shown in Fig. 3, the application promotion method includes:

Step 301, the registration process between the second terminal and the server;

Here, the registration process between the second terminal and the server in step 301 may include:

Step 3011, the second terminal sends a second registration request to the server, and the second registration request includes the user name and password of the traffic master;

Step 3012, the server makes a judgment according to the user name and password, and obtains a judgment result; carries the judgment result in a second registration response, and then sends a second registration response to the second terminal, and the second registration response is used to indicate that the Whether the registration of the second terminal is successful;

Here, the server judges according to the user name and password, and obtains the judgment result, which can be to judge whether the user name and password meet the preset rules, such as whether the password is more than 6 characters and includes uppercase letters and lowercase letters; it can also be to judge whether the user name is There are registered ones to ensure the uniqueness of the user name.

Step 3013, the second terminal receives a second registration response sent by the server, and the second registration response is used to indicate whether the registration of the second terminal is successful.

Here, it should be noted that when the second terminal registers with the server, the second registration request may also include information such as bank account number and bank card password; In addition to the password, it is also necessary to select a bank, enter the bank account number and bank card password, so that the second terminal can obtain the registration information (user name and password, bank card and password) of the traffic master according to the operation of the traffic master. The reason why the bank account number and its password are needed is that the first terminal is the App developer. When the traffic master promotes the App and needs to make money in the form of currency (money), the server can use the bank account number and bank card information. The password is transferred from the bank card of the App developer to pay the traffic owner. What needs to be explained here is that the acquisition of the traffic host's bank card and its password by the second terminal may not be implemented in the registration process.

Here, the registration process between the second terminal and the server in step 301 is similar to step 201 in the above-mentioned second embodiment, and those skilled in the art can refer to step 201 in the second embodiment for understanding, so it will not be repeated here.

Step 302, when the second registration response indicates that the registration of the second terminal is successful, the second terminal obtains the subject information of the traffic master, and the subject information is used by the server to authenticate the traffic master. sex to verify;

Here, the subject information of the traffic master may be a software development kit (SDK) or a hypertext markup language (HTML) code.

Here, the second terminal acquires the subject information of the traffic master, which can be realized through a selection operation or setting operation of the traffic master, similarly refer to step 210 and other steps.

Step 303, the second terminal sends the subject information of the traffic master to the server;

Step 304, the server receives the subject information of the traffic master sent by the second terminal;

Step 305, the server verifies the subject information of the traffic master, and obtains a verification result, and the verification result is used to indicate whether the verification of the subject information of the traffic master passes;

Here, step 305 is mainly to verify the authenticity of the traffic master, such as whether the traffic master is real, whether the traffic master has falsely uploaded other websites, and so on.

Step 306, the server sends the verification result to the second terminal.

Here, the server sends the verification result to the second terminal, including:

Step 3061, when the verification is passed, the server allocates identification information belonging to the traffic master, and sends the traffic master identification information and/or the verification result to the second terminal;

Step 3062, when the verification fails, the server sends the verification result to the second terminal.

Step 307, the second terminal receives the verification result sent by the server.

In the embodiment of the present invention, the above-mentioned step 301 realizes the registration of the traffic master to the crowdsourcing platform, while steps 302 to 307 realize the process of verifying the authenticity of the traffic master by the server.

Embodiment four

On the basis of step 307 in the third embodiment, the embodiment of the present invention provides an application promotion method, which is applied to the server and the second terminal, and the functions realized by the application promotion method can be implemented by the server and the second terminal. The processor in the terminal invokes the program code to implement, and of course the program code can be stored in a computer storage medium. It can be seen that the server includes at least a processor and a storage medium.

Fig. 4 is a schematic diagram of the implementation process of the application promotion method of Embodiment 4 of the present invention. As shown in Fig. 4, the application promotion method includes:

Step 401, the second terminal receives the verification result sent by the server;

Step 402, when the verification result shows that the subject information of the traffic master is valid, the second terminal obtains the identification information of the application App to be accessed;

Specifically, this step 402 can be implemented in the following two ways. In the first way, step 402, the second terminal obtains the identification information of the application App to be accessed, including:

Step 4021A, the second terminal obtains a selection operation, and the selection operation is to select an App to be accessed that it needs to access on the traffic master-slave crowdsourcing platform;

Here, the traffic owner performs selection operations through the interface shown in Figure 2-5 displayed on the second terminal. After checking, the traffic owner finds that the sharing ratio of App Happy Doudizhu is 4%, and that of App Tiantian Dezhou is 2%. , and the share ratio of the App National Airplane Wars is 10%, so the traffic master uses the App National Airplane Wars 24 with a relatively high share ratio as the App to be accessed.

Step 4022A, the second terminal responds to the selection operation and acquires the identification information of the App to be accessed.

Here, continuing the example in step 4021A, the second terminal obtains the identification information of the App Airplane War 24 according to the selection operation of the traffic master, where the App Airplane War 24 is the App to be accessed.

The second way, step 402, the second terminal obtains the identification information of the application App to be accessed, including:

Step 4022A, the second terminal obtains the selection condition, the selection condition is the condition set by default or the condition obtained by the traffic master through the condition setting operation, and the condition setting operation is used to pre-set the selection of the App to be accessed operate;

Here, the traffic owner can set some selection conditions, such as simply taking the high share ratio as the selection condition, or taking the popularity as the selection condition, where a high share ratio means that a single download can get comparative benefits (assuming that every download of each App download costs are the same), popular programs can be represented by numerical values, for example, if 50% of people like it, it can be represented by a numerical value of 5, if 40% of people like it, it can be represented by a numerical value of 4, and the popularity can be obtained from the Internet. The acquisition may also be provided by the server, or even be an item in the description information of the App filled by the App developer.

Step 4022A, the second terminal acquires the identification information of the App to be accessed according to the selection condition.

Step 403, the second terminal carries the identification information of the App to be accessed in the access request;

Here, the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal;

Step 404, the second terminal sends the access request to the server;

Step 405, the server receives the access request sent by the second terminal;

Here, the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal.

Step 406, the server verifies the validity of the App to be accessed according to the identification information of the App to be accessed; the server verifies the validity of the traffic master according to the identification information of the traffic master;

Here, the validity of the App to be accessed in step 406 mainly refers to whether the App to be accessed is hung on the crowdsourcing platform, or whether the current moment is within the life cycle of the App to be accessed, for example, the App developer has updated If the version is updated, but the traffic master requests the old version, then the App to be connected requested by the traffic master is no longer in the life cycle, that is, the requested App is invalid.

Here, the validity of the traffic master can also refer to a life cycle of the traffic master. For example, the traffic master may need to provide verification information to the provider of the crowdsourcing platform for a period of time. If the traffic master fails to provide it on time, then in this step During the verification process of 406, invalid results may appear.

Step 407: When the server verifies that the App is valid and the traffic master is valid, the server establishes a correspondence between the identification information of the traffic master and the identification information of the App to be accessed, and the correspondence The relationship is used to describe the number of downloads of the App to be accessed by the user who uses the App to be accessed from the traffic master;

Here, the method provided in this embodiment further includes: when the server verifies that the App is invalid and the traffic master is invalid, the server sends an error response to the second terminal to remind the second terminal that in the sent access response The App is invalid or the traffic master is invalid.

Step 408, the server obtains the access information of the App to be accessed according to the identification information of the App to be accessed;

Here, the access information includes at least description information of the App and a link address of the App.

Step 409, the server sends an access response to the second terminal in response to the access request;

Here, the access response carries the access information of the App to be accessed, and the access response is used to enable the second terminal to access the App to be accessed to the own flow master;

Step 410, the second terminal receives an access response sent by the server, the access response carrying the access information of the App to be accessed;

Step 411, the second terminal connects the App to be connected to its traffic master according to the access information.

In the embodiment of the present invention, the above-mentioned steps 405 to 407, step 408, and step 409 respectively correspond to steps 101 to 104 in the first embodiment, therefore, those skilled in the art can refer to the first embodiment to understand the above steps 405, step 407 to step 409, for space saving, no more details are given here.

Embodiment five

Based on the foregoing embodiments, an embodiment of the present invention provides an application promotion method, the application promotion method is applied to the server and the second terminal, and the functions implemented by the application promotion method can be called by the processors in the server and the second terminal program code, of course, the program code can be stored in a computer storage medium, it can be seen that the server includes at least a processor and a storage medium.

Fig. 5 is a schematic diagram of the implementation process of the application promotion method in Embodiment 5 of the present invention. As shown in Fig. 5, the application promotion method includes:

Step 501, the user's terminal receives the user's download operation;

Here, the user in step 501 refers to the user who uses the App and downloads the App from the traffic master. For example, in Figure 1-3 b, the user clicks the "download button 11", and then triggers the user's terminal to download the App to The server sends a second download request.

Step 502, the user's terminal sends a second download request to the server;

Here, the second download request is used to download the first App program provided by the App developer, and the second download request carries the identification information of the App to be downloaded and the identification information of the traffic master, wherein the identification information of the App to be downloaded Specifically, the information can be information such as the name of the App, or the code of the App, as long as the information can identify the App. The identification information of the traffic owner can specifically be the name of the traffic owner, the serial number of the traffic owner, etc. It is sufficient that the identification information can identify the traffic master.

Here, continuing the example in the above-mentioned step 501, when the user clicks the download button, the user's terminal will obtain an address. This address can specifically be a link address or an Internet Protocol (IP) address. According to this address, the user's The terminal sends a second download request to the device represented by the address. In this example, it is assumed that the address represents a server. Of course, in other embodiments, the address may also represent the first terminal or the second terminal. It should be noted that, regardless of whether the address represents the server, the first terminal or the second terminal, the second download request needs to carry the identification information of the traffic master and the identification information of the App to be downloaded, because it is necessary to know which What kind of App, as well as the download channel through which channel (traffic master) is known by the user, in order to obtain remuneration from the App developer for distribution to the traffic master.

Step 503, the server receives the second download request sent by the user's terminal;

Here, the second download request is used to download the first App program provided by the App developer, and the second download request carries the identification information of the App and the identification information of the traffic master;

Step 504, the server responds to the second download request, obtains a first App program according to the identification information of the App, and sends the first App program to the terminal of the user;

Step 505, the server records the number of downloads corresponding to the identification information of the traffic master and the identification information of the App.

In the embodiment of the present invention, the above steps 501 to 505 are actually a process in which the user's terminal downloads the App installation package (that is, the first App program) from the server.

Step 506, the server obtains the download information of the application App, and the download information of the App includes the identification information of the App, the identification information of the traffic master who promotes the App, and the download times of the traffic master;

Here, it should be noted that the interface program in the foregoing embodiments can also be used to complete the statistics of App downloads and download revenue. Generally speaking, the identification information of the App on the crowdsourcing platform can also be issued through the interface program. For App developers, once the interface program is connected to the App program to form a completed App installation package (that is, the first App program), the statistics of the download volume of the traffic master will be completed through the interface program. In fact, After the user installs, the interface program can send the download information to the server through the second terminal or directly, so that the server can get the download information, and then calculate the income and distribute it to the traffic host.

Step 507, the server acquires revenue parameters according to the identification information of the App;

Step 508, the server determines the revenue amount of the corresponding traffic master according to the number of downloads of the traffic master and the revenue parameter;

Step 509, the server obtains the revenue amount from the corresponding App developer according to the identification information of the App, and distributes the revenue amount to the traffic master corresponding to the traffic master's identification information.

In the embodiment of the present invention, the above step 506 to step 509 implements the process of how to reward the traffic master according to the user's download volume from the traffic master.

In the embodiment of the present invention, the server receives the second download request sent by the user's terminal, and then the server records the download times from the traffic master through the second download request. In other embodiments, the second terminal may also receive the second download request sent by the user's terminal, and then calculate the number of downloads from the traffic master according to the second download request. The specific process includes:

Step S501, the second terminal receives a second download request sent by the user's terminal;

Here, the second download request is used to download the first App program provided by the App developer from the traffic master; the second download request carries the identification information of the App;

Step S502, the second terminal sends the third download request to the server in response to the second download request, and the third download request is used to request to download the first App program;

Step S503, the second terminal receives the first App program sent by the server, and sends the first App program to the user's terminal.

Step S504, the user's terminal sends the App identifier and the installation completion identifier to the second terminal;

Here, the installation completion flag is used to indicate that the user's terminal has completed the installation of the App installation package.

Step S505, after receiving the App ID and the installation completion ID sent by the user terminal, the second terminal sends the traffic master's ID information to the server together;

The process after step S505 will continue to the above step 506, therefore, the following process will not be repeated here.

Embodiment six

Based on the aforementioned application promotion method, an embodiment of the present invention provides a server, the first receiving unit, the establishing unit, the first obtaining unit, the first sending unit and other units in the server provided by the embodiment of the present invention, and the respective Each module included can be realized by the processor in the server; Of course, it can also be realized by a specific logic circuit; in the process of a specific embodiment, the processor can be a central processing unit (CPU), a microprocessor (MPU) , Digital Signal Processor (DSP) or Field Programmable Gate Array (FPGA), etc.

FIG. 6 is a schematic diagram of the composition and structure of the server in Embodiment 6 of the present invention. As shown in FIG. 6, the server 600 includes a first receiving unit 601, an establishing unit 602, a first obtaining unit 603, and a first sending unit 604, wherein:

The first receiving unit 601 is configured to receive an access request sent by a second terminal, where the access request carries identification information of the App to be accessed and identification information of a traffic master corresponding to the second terminal;

The establishing unit 602 is configured to establish a corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed, and the corresponding relationship is used to describe the user who uses the App to be accessed from the The number of downloads of the App to be accessed by the above-mentioned traffic master uploading and downloading;

The first acquiring unit 603 is configured to acquire the access information of the App to be accessed according to the identification information of the App to be accessed;

The first sending unit 604 is configured to send an access response to the second terminal in response to the access request, where the access response carries access information of the App to be accessed, and the access The input response is used to enable the second terminal to access the App to be accessed to its own traffic master according to the access information;

The access information includes at least description information of the App and a link address of the App.

In the embodiment of the present invention, the server further includes a first verification unit and a second verification unit, wherein:

The first verification unit is configured to verify the validity of the App to be accessed according to the identification information of the App to be accessed;

The second verification unit is configured to verify the validity of the traffic master according to the identification information of the traffic master; when the server verifies that the App is valid and the traffic master is valid, trigger the first sending unit.

In the embodiment of the present invention, the server further includes a second receiving unit, an allocating unit, a second sending unit, and a third receiving unit, wherein:

The second receiving unit is configured to receive a first download request sent by the first terminal, the first request is used to request the download of the interface program, and the first download request at least carries identification information of an App developer;

The allocation unit is configured to allocate the identification information of the App on the crowdsourcing platform according to the identification information of the App developer;

The second sending unit is configured to send an interface program to the first terminal, where the interface program includes at least identification information of the App;

The third receiving unit is configured to receive the first App program uploaded by the first terminal or send a first link address, the interface program is embedded in the first App program, and the first link address is the Describe the link address of the first App program.

In the embodiment of the present invention, the interface program includes signature information, and the signature information is used for the server to verify the ownership of the App next time.

In the embodiment of the present invention, the server further includes a fourth receiving unit, a third verification unit, and a publishing unit, wherein:

The fourth receiving unit is configured to receive the description information of the App sent by the first terminal, the description information of the App includes the identification information of the App developer, the subject information of the App, the name of the App, the icon of the App, the income parameter;

The third verification unit is configured to verify the legitimacy of the App according to the subject information of the App, where the subject information of the App includes the software development kit SDK of the App or the link address of the App;

The publishing unit is configured to publish the description information of the App on a crowdsourcing platform when the App is verified to be legal, so that the App can be promoted by traffic masters.

In the embodiment of the present invention, the server further includes a second acquiring unit, a third acquiring unit, a determining unit, a fourth acquiring unit, and a third sending unit, wherein:

The second obtaining unit is configured to obtain download information of the App, the download information of the App includes the identification information of the App, the identification information of the traffic master who promotes the App, and the download times of the traffic master;

The third obtaining unit is configured to obtain a revenue parameter according to the identification information of the App;

The determining unit is configured to determine the revenue amount of the corresponding traffic master according to the number of downloads of the traffic master platform and the revenue parameter;

The fourth obtaining unit is configured to obtain the revenue amount from a corresponding App developer according to the identification information of the App;

The third sending unit is configured to distribute the revenue amount to traffic masters corresponding to the identification information of the traffic masters.

In the embodiment of the present invention, the server further includes a fifth receiving unit, a fourth verification unit, and a fourth sending unit, wherein:

The fifth receiving unit is configured to receive the subject information of the traffic master sent by the second terminal, where the subject information of the traffic master is software development kit SDK or hypertext markup language HTML code;

The fourth verification unit is configured to verify the subject information of the traffic master to obtain a verification result, and the verification result is used to indicate whether the verification of the subject information of the traffic master is passed;

The fourth sending unit is configured to send the verification result to the second terminal.

In the embodiment of the present invention, the fourth sending unit includes a first sending module and a second sending module, wherein:

The first sending module is configured to distribute the identification information belonging to the traffic master by the server when the verification is passed, and send the identification information of the traffic master and/or the verification result to the second terminal;

The second sending module is configured to send the verification result to the second terminal by the server when the verification fails.

In the embodiment of the present invention, the server further includes a sixth receiving unit, a fifth obtaining unit, and a recording unit, wherein:

The sixth receiving unit is configured to receive a second download request sent by the user's terminal, the second download request is used to download the first App program provided by the App developer, and the second download request carries the Identification information and identification information of the traffic owner;

The fifth obtaining unit is configured to respond to the second download request, obtain a first App program according to the identification information of the App, and send the first App program to the terminal of the user;

The recording unit is used to record the number of downloads corresponding to the identification information of the traffic master and the identification information of the App.

It should be pointed out here that: the description of the above server embodiment is similar to the description of the above method embodiment, and has similar beneficial effects as the method embodiment, so it will not be repeated here. For the technical details not disclosed in the server embodiment of the present invention, please refer to the description of the method embodiment of the present invention for understanding. To save space, details are not repeated here.

In the embodiment of the present invention, the first receiving unit 601 receives the access request sent by the second terminal, and the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal; Unit 602 establishes the correspondence between the identification information of the traffic master and the identification information of the App to be accessed; the first obtaining unit 603 acquires the access information of the App to be accessed according to the identification information of the App to be accessed ; The first sending unit 604 sends an access response to the second terminal in response to the access request, the access response carries the access information of the App to be accessed, and the access response is used for Make the second terminal connect the App to be accessed to its own traffic host according to the access information; in this way, the App developer does not need to communicate directly with the traffic host, and can realize the traffic control without cumbersome data calculation. Rebates for traffic masters.

Embodiment seven

Based on the foregoing method embodiments, the embodiment of the present invention provides a first terminal, and the fifth sending unit, the seventh receiving unit, the sixth obtaining unit, the first processing unit and other units in the first terminal provided in the embodiment of the present invention , and each module included in each unit can be realized by the processor in the first terminal; of course, it can also be realized by a specific logic circuit; in the process of a specific embodiment, the processor can be a central processing unit (CPU ), Microprocessor (MPU), Digital Signal Processor (DSP) or Field Programmable Gate Array (FPGA), etc.

Fig. 7 is a schematic diagram of the composition and structure of the first terminal according to Embodiment 7 of the present invention. As shown in Fig. 7, the first terminal 700 includes a fifth sending unit 701, a seventh receiving unit 702, a sixth acquiring unit 703 and a first processing unit 704, of which:

The fifth sending unit 701 is configured to send a first download request to a server, and the first download request is used to request the server to download an interface program;

The seventh receiving unit 702 is configured to receive the interface program sent by the server, the interface program is used to be embedded in the App program of the App developer, and the interface program at least signs information;

The sixth obtaining unit 703 is configured to obtain a first operation of the App developer, the first operation is used to trigger the first terminal to upload a first App program to the server or send a first link address, The interface program is embedded in the first App program, and the first link address is the link address of the first App program;

The first processing unit 704 is configured to, in response to the first operation, send and upload the first App program to the server or send a first link address for traffic masters to download the first App program from the server Or obtain the first link address.

In the embodiment of the present invention, the first terminal further includes a seventh obtaining unit and an eighth obtaining unit, wherein:

The seventh acquiring unit is configured to acquire the setting operation of the App developer;

The eighth acquisition unit is configured to respond to the setting operation to acquire download income and revenue parameters, where the revenue parameters are used to represent the rewards given by the App developer to traffic owners.

In the embodiment of the present invention, the first terminal further includes a sixth sending unit, an eighth receiving unit, and a seventh sending unit, wherein:

The sixth sending unit is configured to send a first registration request to the server, where the first registration request includes the user name and password of the application developer;

The eighth receiving unit is configured to receive a first registration response sent by a server, where the first registration response is used to indicate whether the registration of the first terminal is successful;

The seventh sending unit is configured to send a first download request to the server when the first registration response indicates that the registration of the first terminal is successful.

It should be pointed out here that: the above description of the first terminal embodiment is similar to the description of the above method embodiment, and has similar beneficial effects to the method embodiment, so details are not repeated here. For the technical details not disclosed in the first terminal embodiment of the present invention, please refer to the description of the method embodiment of the present invention for understanding. To save space, details are not repeated here.

Embodiment eight

Based on the foregoing method embodiments, this embodiment of the present invention provides a second terminal, and the ninth acquisition unit, carrying unit, eighth sending unit, ninth receiving unit, and access unit in the first terminal provided by this embodiment of the present invention and other units, and each module included in each unit can be realized by the processor in the first terminal; of course, it can also be realized by a specific logic circuit; in the process of a specific embodiment, the processor can be a central processing unit , microprocessor, digital signal processor or field programmable gate array, etc.

FIG. 8 is a schematic diagram of the composition and structure of the second terminal according to Embodiment 8 of the present invention. As shown in FIG. Access unit 805, wherein:

The ninth acquiring unit 801 is configured to acquire the identification information of the application App to be accessed;

The carrying unit 802 is configured to carry the identification information of the App to be accessed in an access request, and the access request carries the identification information of the App to be accessed and the traffic master corresponding to the second terminal identification information;

The eighth sending unit 803 is configured to send the access request to the server;

The ninth receiving unit 804 is configured to receive an access response sent by the server, the access response carrying the access information of the App to be accessed;

The access unit 805 is configured to connect the App to be accessed to its own traffic master according to the access information.

In the embodiment of the present invention, the second terminal further includes a tenth receiving unit, a ninth sending unit, an eleventh receiving unit, and a tenth sending unit, wherein:

The tenth receiving unit is configured to receive a second download request sent by the user's terminal, the second download request is used to download the first App program provided by the App developer from the traffic master; the second download request The request carries the identification information of the App;

The ninth sending unit is configured to send the third download request to the server in response to the second download request, where the third download request is used to request to download the first App program;

The eleventh receiving unit is configured to receive the first App program sent by the server;

The tenth sending unit is configured to send the first App program to the user's terminal.

In the embodiment of the present invention, the ninth acquisition unit includes a first acquisition module and a second acquisition module, wherein:

The first obtaining module is used to obtain a selection operation, and the selection operation is to select an App to be accessed that one needs to access on the traffic master-slave crowdsourcing platform;

The second acquiring module is configured to acquire the identification information of the App to be accessed in response to the selection operation.

In the embodiment of the present invention, the ninth acquisition unit includes a third acquisition module and a fourth acquisition module, wherein:

The third obtaining module is used to obtain a selection condition, the selection condition is a condition set by default or a condition obtained by the traffic master through a condition setting operation, and the condition setting operation is used to pre-set and select the App to be accessed operation;

The fourth acquiring module is configured to acquire the identification information of the App to be accessed according to the selection condition.

In the embodiment of the present invention, the second terminal further includes a tenth acquiring unit, an eleventh sending unit, a twelfth receiving unit, and an eleventh acquiring unit, wherein:

The tenth acquiring unit is configured to acquire subject information of the traffic master, where the subject information is used by the server to verify the legitimacy of the traffic master;

The eleventh sending unit is configured to send the subject information of the traffic master to the server;

The twelfth receiving unit is configured to receive the verification result sent by the server;

The eleventh obtaining unit is configured to obtain the identification information of the application App to be accessed when the verification result shows that the traffic master information is valid.

It should be pointed out here that: the above description of the second terminal embodiment is similar to the description of the above method embodiment, and has similar beneficial effects to the method embodiment, so details are not repeated here. For the undisclosed technical details in the second terminal embodiment of the present invention, please refer to the description of the method embodiment of the present invention for understanding. To save space, details are not repeated here.

It should be understood that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure, or characteristic related to the embodiment is included in at least one embodiment of the present invention. Thus, appearances of "in one embodiment" or "in an embodiment" in various places throughout the specification are not necessarily referring to the same embodiment. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the order of execution, and the execution order of each process should be determined by its functions and internal logic, rather than by the embodiment of the present invention. The implementation process constitutes any limitation.

In the several embodiments provided in this application, it should be understood that the disclosed devices and methods may be implemented in other ways. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods, such as: multiple units or components can be combined, or May be integrated into another system, or some features may be ignored, or not implemented. In addition, the coupling, or direct coupling, or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be electrical, mechanical or other forms of.

The units described above as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units; they may be located in one place or distributed to multiple network units; Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention can be integrated into one processing unit, or each unit can be used as a single unit, or two or more units can be integrated into one unit; the above-mentioned integration The unit can be realized in the form of hardware or in the form of hardware plus software functional unit.

Those of ordinary skill in the art can understand that all or part of the steps to realize the above method embodiments can be completed by hardware related to program instructions, and the aforementioned programs can be stored in computer-readable storage media. When the program is executed, the execution includes The steps of the above-mentioned method embodiments; and the aforementioned storage medium includes: various media capable of storing program codes such as removable storage devices, read only memory (ROM), magnetic disks or optical disks.

Alternatively, if the above-mentioned integrated units of the present invention are implemented in the form of software function modules and sold or used as independent products, they can also be stored in a computer-readable storage medium. Based on this understanding, the technical solutions of the embodiments of the present invention can be embodied in the form of software products in essence or the part that contributes to the prior art. The computer software products are stored in a storage medium and include several instructions for Make a computer device (which may be a personal computer, a server, or a network device, etc.) execute all or part of the methods described in various embodiments of the present invention. The aforementioned storage medium includes various media capable of storing program codes such as removable storage devices, ROMs, magnetic disks or optical disks.

The above is only a specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Anyone skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present invention. Should be covered within the protection scope of the present invention. Therefore, the protection scope of the present invention should be determined by the protection scope of the claims.

Claims (29)

1. A method for application promotion, characterized in that, the method is applied in a server, and the method comprises: The server receives an access request sent by the second terminal, where the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal; The server establishes a corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed, and the correspondence is used to describe that the user who uses the App to be accessed downloads from the traffic master The number of downloads of the App to be accessed; The server obtains the access information of the App to be accessed according to the identification information of the App to be accessed; The server sends an access response to the second terminal in response to the access request, the access response carries access information of the App to be accessed, and the access response is used to enable the The second terminal connects the App to be accessed to its own traffic master according to the access information; The access information includes at least description information of the App and a link address of the App. 2. The method according to claim 1, further comprising: the server verifying the validity of the App to be accessed according to the identification information of the App to be accessed; The server verifies the validity of the traffic master according to the identification information of the traffic master; When the server verifies that the App to be accessed is valid and the traffic master is valid, the server sends an access response to the second terminal. 3. The method according to claim 1, characterized in that the method further comprises: The server receives a first download request sent by the first terminal, the first download request is used to request the download of the interface program, and the first download request at least carries the identification information of the App developer; The server distributes the identification information of the App on the crowdsourcing platform according to the identification information of the App developer; The server sends an interface program to the first terminal, where the interface program includes at least identification information of the App; The server receives the first App program uploaded by the first terminal or sends a first link address, the interface program is embedded in the first App program, and the first link address is the first link address of the first App program. link address. 4. The method according to claim 3, wherein the interface program includes signature information, and the signature information is used for the server to verify the ownership of the App next time. 5. The method according to claim 1, wherein the method further comprises: The server receives the description information of the App sent by the first terminal, and the description information of the App includes the identification information of the App developer, the subject information of the App, the name of the App, the icon of the App, and the revenue parameter; The server verifies the legitimacy of the App according to the subject information of the App, and the subject information of the App includes a software development kit SDK of the App or a link address of the App; When the server verifies that the App is legal, the server publishes the description information of the App on the crowdsourcing platform, so that the App can be promoted by traffic masters. 6. The method according to claim 1, further comprising: The server obtains the download information of the application App, and the download information of the App includes the identification information of the App, the identification information of the traffic master who promotes the App, and the download times of the traffic master; The server acquires revenue parameters according to the identification information of the App; The server determines the revenue amount of the corresponding traffic master according to the number of downloads of the traffic master and the revenue parameter; The server obtains the revenue amount from the corresponding App developer according to the identification information of the App, and distributes the revenue amount to the traffic master corresponding to the traffic master's identification information. 7. The method according to any one of claims 1 to 6, wherein the method further comprises: The server receives the subject information of the traffic master sent by the second terminal, and the subject information of the traffic master is software development kit SDK or hypertext markup language HTML code; The server verifies the subject information of the traffic master, and obtains a verification result, and the verification result is used to indicate whether the verification of the subject information of the traffic master passes; The server sends the verification result to the second terminal. 8. The method according to claim 7, wherein the server sends the verification result to the second terminal, comprising: When the verification is passed, the server assigns identification information belonging to the traffic master, and sends the traffic master identification information and/or the verification result to the second terminal; When the verification fails, the server sends the verification result to the second terminal. 9. The method according to any one of claims 1 to 6, wherein the method further comprises: The server receives a second download request sent by the user's terminal, the second download request is used to download the first App program provided by the App developer, and the second download request carries the identification information of the App and the traffic master's identification information; The server responds to the second download request, obtains a first App program according to the identification information of the App, and sends the first App program to the user's terminal; The server records the number of downloads corresponding to the identification information of the traffic master and the identification information of the App. 10. An application promotion method, characterized in that the method comprises: The first terminal sends a first download request to the server, and the first download request is used to request the server to download the interface program; the first download request carries at least the identification information of the App developer; The first terminal receives the interface program sent by the server, the interface program is used to embed in the App program of the App developer, and the interface program at least signs information; The first terminal acquires a first operation of the App developer, and the first operation is used to trigger the first terminal to upload a first App program or send a first link address to the server, and the first App The interface program is embedded in the program, and the first link address is the link address of the first App program; In response to the first operation, the first terminal sends and uploads the first App program or sends the first link address to the server, so that traffic masters can download the first App program from the server or obtain the first link address. address. 11. The method of claim 10, further comprising: The first terminal obtains the setting operation of the App developer; In response to the setting operation, the first terminal acquires download income and revenue parameters, and the revenue parameters are used to represent the rewards given by the App developer to traffic owners. 12. The method according to claim 10 or 11, further comprising: The first terminal sends a first registration request to the server, and the first registration request includes a user name and a password of an application developer; The first terminal receives a first registration response sent by the server, and the first registration response is used to indicate whether the first terminal is successfully registered; When the first registration response indicates that the registration of the first terminal is successful, the first terminal sends a first download request to the server. 13. An application promotion method, characterized in that the method comprises: The second terminal obtains the identification information of the application App to be accessed; The second terminal carries the identification information of the App to be accessed in an access request, and the access request carries the identification information of the App to be accessed and the identification information of the traffic master corresponding to the second terminal; The second terminal sends the access request to a server; The second terminal receives an access response sent by the server, where the access response carries access information of the App to be accessed; The second terminal connects the App to be connected to its traffic master according to the access information. 14. The method of claim 13, further comprising: The second terminal receives a second download request sent by the user's terminal, the second download request is used to upload and download the first App program provided by the App developer from the traffic master; the second download request carries App identification information; The second terminal sends a third download request to the server in response to the second download request, and the third download request is used to request to download the first App program; The second terminal receives the first App program sent by the server, and sends the first App program to the user's terminal. 15. The method according to claim 13, wherein the second terminal obtains the identification information of the application App to be accessed, comprising: The second terminal obtains a selection operation, and the selection operation is to select an App to be accessed that it needs to access on the traffic master-slave crowdsourcing platform; The second terminal acquires the identification information of the App to be accessed in response to the selection operation. 16. The method according to claim 13, wherein the acquiring the identification information of the application App to be accessed by the second terminal comprises: acquiring a selection condition by the second terminal, and the selection condition is a condition set by default Or the condition obtained by the traffic master through the condition setting operation, the condition setting operation is used to pre-set the operation of selecting the App to be accessed; The second terminal acquires the identification information of the App to be accessed according to the selection condition. 17. The method according to any one of claims 13 to 16, further comprising: The second terminal acquires subject information of the traffic master, and the subject information is used by the server to verify the legitimacy of the traffic master; The second terminal sends the subject information of the traffic master to the server; The second terminal receives the verification result sent by the server; When the verification result shows that the subject information of the traffic master is valid, the second terminal acquires the identification information of the application App to be accessed. 18. A server, characterized in that the server comprises a first receiving unit, an establishing unit, a first obtaining unit and a first sending unit, wherein: The first receiving unit is configured to receive an access request sent by a second terminal, where the access request carries identification information of the App to be accessed and identification information of a traffic master corresponding to the second terminal; The establishing unit is configured to establish a corresponding relationship between the identification information of the traffic master and the identification information of the App to be accessed, and the corresponding relationship is used to describe the user who uses the App to be accessed from the The number of downloads of the App to be accessed by the traffic master uploading and downloading; The first acquiring unit is configured to acquire the access information of the App to be accessed according to the identification information of the App to be accessed; The first sending unit is configured to send an access response to the second terminal in response to the access request, where the access response carries access information of the App to be accessed, and the access Responding to a traffic master for enabling the second terminal to access the App to be accessed to itself according to the access information; The access information includes at least description information of the App and a link address of the App. 19. The server according to claim 18, further comprising a second receiving unit, an allocating unit, a second sending unit and a third receiving unit, wherein: The second receiving unit is configured to receive a first download request sent by the first terminal, the first download request is used to request the download of the interface program, and the first download request at least carries the identification information of the App developer; The allocation unit is configured to allocate the identification information of the App on the crowdsourcing platform according to the identification information of the App developer; The second sending unit is configured to send an interface program to the first terminal, where the interface program includes at least identification information of the App; The third receiving unit is configured to receive the first App program uploaded by the first terminal or send a first link address, the interface program is embedded in the first App program, and the first link address is the Describe the link address of the first App program. 20. The server according to claim 19, further comprising a fourth receiving unit, a third verification unit and a publishing unit, wherein: The fourth receiving unit is configured to receive the description information of the App sent by the first terminal, the description information of the App includes the identification information of the App developer, the subject information of the App, the name of the App, the icon of the App, the income parameter; The third verification unit is configured to verify the legitimacy of the App according to the subject information of the App, where the subject information of the App includes the software development kit SDK of the App or the link address of the App; The publishing unit is configured to publish the description information of the App on a crowdsourcing platform when the App is verified to be legal, so that the App can be promoted by traffic masters. 21. The server according to claim 18, further comprising a second acquiring unit, a third acquiring unit, a determining unit, a fourth acquiring unit and a third sending unit, wherein: The second obtaining unit is configured to obtain download information of the App, the download information of the App includes the identification information of the App, the identification information of the traffic master who promotes the App, and the download times of the traffic master; The third obtaining unit is configured to obtain a revenue parameter according to the identification information of the App; The determination unit is configured to determine the revenue amount of the corresponding traffic master according to the number of downloads of the traffic master and the revenue parameter; The fourth obtaining unit is configured to obtain the revenue amount from a corresponding App developer according to the identification information of the App; The third sending unit is configured to distribute the revenue amount to traffic masters corresponding to the identification information of the traffic masters. 22. The server according to any one of claims 18 to 21, wherein the server further comprises a fifth receiving unit, a fourth verification unit and a fourth sending unit, wherein: The fifth receiving unit is configured to receive the subject information of the traffic master sent by the second terminal, where the subject information of the traffic master is software development kit SDK or hypertext markup language HTML code; The fourth verification unit is configured to verify the subject information of the traffic master to obtain a verification result, and the verification result is used to indicate whether the verification of the subject information of the traffic master is passed; The fourth sending unit is configured to send the verification result to the second terminal. 23. The server according to any one of claims 18 to 21, wherein the server further comprises a sixth receiving unit, a fifth obtaining unit and a recording unit, wherein: The sixth receiving unit is configured to receive a second download request sent by the user's terminal, the second download request is used to download the first App program provided by the App developer, and the second download request carries the Identification information and identification information of the traffic owner; The fifth obtaining unit is configured to respond to the second download request, obtain a first App program according to the identification information of the App, and send the first App program to the terminal of the user; The recording unit is used to record the number of downloads corresponding to the identification information of the traffic master and the identification information of the App. 24. A first terminal, characterized in that the first terminal includes a fifth sending unit, a seventh receiving unit, a sixth acquiring unit, and a first processing unit, wherein: The fifth sending unit is configured to send a first download request to a server, and the first download request is used to request the server to download an interface program; the first download request carries at least identification information of an App developer ; The seventh receiving unit is configured to receive the interface program sent by the server, the interface program is used to be embedded in the App program of the App developer, and the interface program at least signs information; The sixth obtaining unit is configured to obtain a first operation of the App developer, the first operation is used to trigger the first terminal to upload the first App program or send the first link address to the server, the The interface program is embedded in the first App program, and the first link address is the link address of the first App program; The first processing unit is configured to, in response to the first operation, send and upload the first App program to the server or send a first link address for the traffic master to download the first App program from the server or Obtain the address of the first link. 25. The first terminal according to claim 24, further comprising a seventh obtaining unit and an eighth obtaining unit, wherein: The seventh acquiring unit is configured to acquire the setting operation of the App developer; The eighth acquisition unit is configured to respond to the setting operation to acquire download income and revenue parameters, where the revenue parameters are used to represent the rewards given by the App developer to traffic owners. 26. The first terminal according to claim 24 or 25, wherein the first terminal further comprises a sixth sending unit, an eighth receiving unit, and a seventh sending unit, wherein: The sixth sending unit is configured to send a first registration request to the server, where the first registration request includes the user name and password of the application developer; The eighth receiving unit is configured to receive a first registration response sent by a server, where the first registration response is used to indicate whether the registration of the first terminal is successful; The seventh sending unit is configured to send a first download request to the server when the first registration response indicates that the registration of the first terminal is successful. 27. A second terminal, characterized in that the second terminal comprises a ninth acquiring unit, a carrying unit, an eighth sending unit, a ninth receiving unit, and an access unit, wherein: The ninth acquiring unit is configured to acquire the identification information of the application App to be accessed; The carrying unit is configured to carry the identification information of the App to be accessed in the access request, and the access request carries the identification information of the App to be accessed and the identification of the traffic master corresponding to the second terminal information; The eighth sending unit is configured to send the access request to a server; The ninth receiving unit is configured to receive an access response sent by the server, the access response carrying the access information of the App to be accessed; The access unit is configured to connect the App to be accessed to its own traffic master according to the access information. 28. The second terminal according to claim 27, further comprising a tenth receiving unit, a ninth sending unit, an eleventh receiving unit, and a tenth sending unit, wherein: The tenth receiving unit is configured to receive a second download request sent by the user's terminal, the second download request is used to download the first App program provided by the App developer from the traffic master; the second download request The request carries the identification information of the App; The ninth sending unit is configured to send a third download request to the server in response to the second download request, and the third download request is used to request to download the first App program; The eleventh receiving unit is configured to receive the first App program sent by the server; The tenth sending unit is configured to send the first App program to the user's terminal. 29. The second terminal according to claim 27 or 28, wherein the second terminal further comprises a tenth obtaining unit, an eleventh sending unit, a twelfth receiving unit and an eleventh obtaining unit, wherein : The tenth acquiring unit is configured to acquire subject information of the traffic master, where the subject information is used by the server to verify the legitimacy of the traffic master; The eleventh sending unit is configured to send the subject information of the traffic master to the server; The twelfth receiving unit is configured to receive the verification result sent by the server; The eleventh obtaining unit is configured to obtain the identification information of the application App to be accessed when the verification result shows that the traffic master information is valid.