CN104639958A - Advertisement delivery method and system - Google Patents
Advertisement delivery method and system Download PDFInfo
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- CN104639958A CN104639958A CN201510065357.2A CN201510065357A CN104639958A CN 104639958 A CN104639958 A CN 104639958A CN 201510065357 A CN201510065357 A CN 201510065357A CN 104639958 A CN104639958 A CN 104639958A
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- 238000002716 delivery method Methods 0.000 title abstract 3
- 238000000034 method Methods 0.000 claims abstract description 29
- 230000004044 response Effects 0.000 claims description 6
- 239000008267 milk Substances 0.000 description 13
- 210000004080 milk Anatomy 0.000 description 13
- 235000013336 milk Nutrition 0.000 description 13
- 230000006870 function Effects 0.000 description 8
- 230000008859 change Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 230000002040 relaxant effect Effects 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 239000000463 material Substances 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 230000003750 conditioning effect Effects 0.000 description 1
- 239000012634 fragment Substances 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an advertisement delivery method and system. The advertisement delivery method comprises the following steps: acquiring video program content, and acquiring advertisement data, wherein the advertisement data is determined after identification of the video program content; playing the video program content, and playing an advertisement while playing the video program content according to the advertisement data. By adopting the method, the advertisement delivery accuracy can be increased.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of advertisement placement method and system.
Background technology
In prior art, when throwing in advertisement in video, normally advertisement putting is being started a period of time before displaying video programs content, displaying video programs content again after advertisement plays.But the advertisement that this mode is thrown in is accurate not.
Summary of the invention
The present invention is intended to solve one of technical problem in correlation technique at least to a certain extent.
For this reason, one object of the present invention is to propose a kind of advertisement placement method, and the method can improve the precision of the advertisement of input.
Another object of the present invention is to propose a kind of advertisement delivery system.
For achieving the above object, the advertisement placement method that first aspect present invention embodiment proposes, comprising: obtain video program content, and obtains ad data, and described ad data is determined after identifying described video program content; Play described video program content, and according to described ad data broadcast advertisement when playing described video program content.
The advertisement placement method that first aspect present invention embodiment proposes, by obtaining ad data to video program content identification, can realize ad data relevant to video program content, improves the precision of advertisement.
For achieving the above object, the advertisement delivery system that second aspect present invention embodiment proposes, comprises player, described player comprises: acquisition module, for obtaining video program content, and obtain ad data, described ad data is determined after identifying described video program content; Playing module, for playing described video program content, and according to described ad data broadcast advertisement when playing described video program content.
The advertisement delivery system that second aspect present invention embodiment proposes, by obtaining ad data to video program content identification, can realize ad data relevant to video program content, improves the precision of advertisement.
The aspect that the present invention adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the schematic flow sheet of the advertisement placement method that one embodiment of the invention proposes;
Fig. 2 is the schematic diagram of a kind of advertisement delivery effect in the embodiment of the present invention;
Fig. 3 is the schematic diagram of another kind of advertisement delivery effect in the embodiment of the present invention;
Fig. 4 is the schematic flow sheet of the advertisement placement method that another embodiment of the present invention proposes;
Fig. 5 is the schematic flow sheet of the advertisement placement method that another embodiment of the present invention proposes;
Fig. 6 is the structural representation of the advertisement delivery system that another embodiment of the present invention proposes;
Fig. 7 is the structural representation of the advertisement delivery system that another embodiment of the present invention proposes.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.On the contrary, embodiments of the invention comprise fall into attached claims spirit and intension within the scope of all changes, amendment and equivalent.
Fig. 1 is the schematic flow sheet of the advertisement placement method that one embodiment of the invention proposes, and the method comprises:
S11: obtain video program content, and obtain ad data, described ad data is determined after identifying described video program content.
Wherein, video program content is the video program content that user needs to play.
Such as, after user opens player, can by search one by one or by keyword search to the video program content that will play.After user searches or searches the video program content that will play, user can click the title of this video program content, after user clicks, the identification information of the video program content that user can click by player sends to video data services device, preserve a large amount of video program contents in advance in video data services device, and preserve corresponding with identification information for video program content when preserving.After video data services device receives the identification information of video program content, can find corresponding video program content according to this identification information, video program content can send to player to play after finding corresponding video program content by video data services device.The identification information of video program content is such as the mark (identity, ID) of video program content.
Ad data is relevant to the video program content that will play, and such as, see Fig. 2, video program content 21 is " transformers 3 ", has occurred " Lenovo " in this video program content, then ad data is the ad data about " Lenovo ".Again such as, see Fig. 3, occurred " Erie's easyproization milk " in video program content 31, then ad data is the ad data about " Erie's easyproization milk ".
Concrete, can identify each video program content in advance, obtain ad data, and preserve corresponding with the identification information of video program content for ad data, such as, be kept at corresponding with the identification information of video program content for ad data in advertising data server.After user clicks video program content, the identification information of the video program content that user can click by player sends to advertising data server, and advertising data server obtains corresponding ad data according to this identification information, and sends to player.
Be understandable that, above-mentioned various server can be arranged in different physical nodes, or, also can be arranged in identical physical node.
S12: play described video program content, and according to described ad data broadcast advertisement when playing described video program content.
Wherein, player obtains video program content from video data services device, and after obtaining ad data from advertising data server, can displaying video programs content and ad data.
Be understandable that, due to needs broadcast advertisement data, player specifically can support the player of advertisement displaying function.
Optionally, ad data can comprise at least one item in following item: show the time, display location, ad content, advertisement link information.Wherein, ad content can comprise: word, picture, one in video or multinomial.
Concrete, when displaying video programs content, the displaying time that can comprise at ad data, and in the display location that ad data comprises, the ad content that display advertisement data comprise, after user clicks ad content, can jump to the advertisement page that advertisement link information is corresponding.
Such as, see Fig. 2, when displaying video programs content 21, when there is " Lenovo " in video program content, broadcast advertisement 22 in video program content, advertisement 22 specifically can comprise ad content, as picture Lenovo, advertisement link information can be jumped to when user clicks picture Lenovo, such as, jump to the webpage that http://www.lenovo.com.cn/ is corresponding.
Again such as, see Fig. 3, when displaying video programs content 31, when there is " Erie's easyproization milk " in video program content, broadcast advertisement 32 in video program content, advertisement 32 specifically can comprise ad content, and ad content is such as the content of written form, advertisement link information can be jumped to when user clicks word content, such as, jump to the webpage that Erie's relaxing milk is corresponding.
In the present embodiment, by obtaining ad data to video program content identification, can ad data be realized relevant to video program content, improving the precision of advertisement; The present embodiment is by the broadcast advertisement when displaying video programs content, and user can not need to wait for that advertisement finishes just can see video program content, reduces time cost; The present embodiment by the broadcast advertisement when displaying video programs content, relative to a period of time before advertisement is placed on video program content, can increase advertisements quantity.
Fig. 4 is the schematic flow sheet of the advertisement placement method that another embodiment of the present invention proposes, and the method comprises:
S41: video content recognition module identifies video program content, obtains ad data.
Wherein, as shown in table 1, can first to identify in video program content all can the items list of advertisement.Concrete can adopt manual type identification or automatically identify according to preset algorithm can the items list of advertisement, can also identify the time of occurrence of often kind of commodity in addition.
Table 1
| Video ID | Index | The tag of advertisements | Video time of occurrence |
| 12345 | 1 | Mei Tesibangwei | 5 points 20 seconds |
| 12345 | 2 | Legend computer | 10 points 30 seconds |
| 12345 | 3 | Erie's easyproization milk | 20 points 7 seconds |
| 12345 | 4 | Jian Nan Chun | 35 points 55 seconds |
| 12345 | 5 | Other | … |
Afterwards, advertiser (can referred to as client) can be identified the items list of advertisement from all according to the advertiser group set up in advance, and according to the items list generating advertisement data of advertiser, can also in conjunction with the time of occurrence of often kind of commodity when generating advertisement data.
Suppose 1,2,3 is clients, and 4 Jian Nan Chuns are not clients, then ad data can be as shown in table 2.
Table 2
As shown in table 2, because 4 Jian Nan Chuns are not clients, the ad data of non-customer therefore can not be generated when generating advertisement data.
Parameter in display location in table 2 can represent the number of the pixel that ad content transverse and longitudinal takies respectively, and wherein the starting point of ad content engaged position can be acquiescence.
Ad content can be word, the form such as picture or video.
S42: video program content is saved in video data services device.
Wherein, can preserve corresponding with video ID for video program content in video data services device.
S43: ad data is saved in advertising data server.
Wherein, in advertising data server, preserve corresponding with ad data for video ID.
S44: advertiser is kept in advertiser database.
Above-mentioned step can complete by off-line.
S45: when user clicks displaying video programs content, according to ad data broadcast advertisement.
Such as, when user clicks a video program content by player, player can by video ID corresponding for video program content send to video data services device, video data services device finds corresponding video program content according to video ID and sends to player, in addition, video ID is also sent to advertising data server by player, advertising data server finds corresponding ad data according to video ID and sends to player, after player gets video program content and ad data, can displaying video programs content, and according to ad data in corresponding time and position display advertisement content and advertisement link information etc.
Optionally, above-mentionedly to be understandable that for the ad data not generating non-customer during generating advertisement data, to consider advertiser group's likely dynamic conditioning, some can advertisements may become non-customer, some original non-customer likely became client afterwards.When advertiser database changes, in order to video source storehouse need not be adjusted, can all can identify by promotion item all when the added front video identification of video, and generating advertisement data, no matter whether be client, preserve time by corresponding with video ID for ad data stored in advertising data server.
When player wants ad data to server time, advertising data server first can find corresponding ad data according to video ID, and corresponding each ad data is searched it and whether is belonged to advertiser in advertiser database, such as, ad data comprises trade name, the pre-recorded trade name of meeting in advertiser database, if trade name can be found in advertiser database, determine that corresponding ad data is the ad data of client, afterwards the ad data of client is sent to player, otherwise, if ad data is not the ad data of client, then do not send this ad data to player.
Concrete, see Fig. 5, the flow process of displaying video programs content and advertisement can comprise:
S51: user asks displaying video programs content.
S52: player obtains video program content from video data services device.
Such as, player sends video ID to video data services device, and video data services device finds corresponding video program content according to video ID and sends to player.
S53: player obtains ad data from advertising data server.
Such as, video ID is sent to advertising data server by player, advertising data server finds corresponding ad data according to video ID, and after determining that this ad data is the ad data of client according to advertiser database, ad data is sent to player.
Concrete, the identification information of the video program content that player will be play sends to advertising data server, in advertising data server, correspondence preserves identification information and the ad data of video program content in advance, therefore, advertising data server can find corresponding ad data according to the identification information of the video program content received.In addition, advertising data server can obtain advertisement identification information according to ad data, the trade name of advertisement identification information such as advertisement, trade name can be comprised in ad data, as Erie's easyproization milk etc., advertisement identification information can be sent to advertiser database after obtaining advertisement identification information by advertising data server.The pre-recorded advertisement identification information belonging to advertiser in advertiser database, such as, the pre-recorded trade name belonging to advertiser.Advertiser database is after the advertisement identification information receiving advertising data server transmission, can search in this locality, if found, such as find Erie's easyproization milk in this locality, then can send to advertising data server the response message showing to inquire, after advertising data server receives the response message showing to inquire, determine that the ad data self found belongs to advertiser, and the ad data belonging to advertiser is sent to player.
S54: player is when displaying video programs content, and the displaying time comprised according to ad data and display location, at corresponding time and position broadcast advertisement.
Such as, see Fig. 2, when displaying video programs content 21, when there is " Lenovo " in video program content, broadcast advertisement 22 in video program content, advertisement 22 specifically can comprise ad content, as picture Lenovo, advertisement link information can be jumped to when user clicks picture Lenovo, such as, jump to the webpage that http://www.lenovo.com.cn/ is corresponding.
Again such as, see Fig. 3, when displaying video programs content 31, when there is " Erie's easyproization milk " in video program content, broadcast advertisement 32 in video program content, advertisement 32 specifically can comprise ad content, and ad content is such as the content of written form, advertisement link information can be jumped to when user clicks word content, such as, jump to the webpage that Erie's relaxing milk is corresponding.
In the present embodiment, by obtaining ad data to video program content identification, can ad data be realized relevant to video program content, improving the precision of advertisement; The present embodiment is by the broadcast advertisement when displaying video programs content, and user can not need to wait for that advertisement finishes just can see video program content, reduces time cost; The present embodiment by the broadcast advertisement when displaying video programs content, relative to a period of time before advertisement is placed on video program content, can increase advertisements quantity; In addition, the present embodiment is by generating the ad data of all commodity, and when needing displaying video programs content, whether inquiry is the ad data of client, can not need again to change video source after client upgrades, reduces workload.
Fig. 6 is the structural representation of the advertisement delivery system that another embodiment of the present invention proposes, and this system 60 comprises player 61, and player 61 comprises acquisition module 611 and playing module 612.
Acquisition module 611 for obtaining video program content, and obtains ad data, and described ad data is determined after identifying described video program content;
Wherein, video program content is the video program content that user needs to play.
Such as, after user opens player, can by search one by one or by keyword search to the video program content that will play.After user searches or searches the video program content that will play, user can click the title of this video program content, after user clicks, the identification information of the video program content that user can click by player sends to video data services device, preserve a large amount of video program contents in advance in video data services device, and preserve corresponding with identification information for video program content when preserving.After video data services device receives the identification information of video program content, can find corresponding video program content according to this identification information, video program content can send to player to play after finding corresponding video program content by video data services device.The identification information of video program content is such as the mark (identity, ID) of video program content.
Ad data is relevant to the video program content that will play, and such as, see Fig. 2, video program content 21 is " transformers 3 ", has occurred " Lenovo " in this video program content, then ad data is the ad data about " Lenovo ".Again such as, see Fig. 3, occurred " Erie's easyproization milk " in video program content 31, then ad data is the ad data about " Erie's easyproization milk ".
Concrete, can identify each video program content in advance, obtain ad data, and preserve corresponding with the identification information of video program content for ad data, such as, be kept at corresponding with the identification information of video program content for ad data in advertising data server.After user clicks video program content, the identification information of the video program content that user can click by player sends to advertising data server, and advertising data server obtains corresponding ad data according to this identification information, and sends to player.
Be understandable that, above-mentioned various server can be arranged in different physical nodes, or, also can be arranged in identical physical node.
Playing module 612 for playing described video program content, and according to described ad data play described video program content time broadcast advertisement.
Wherein, player obtains video program content from video data services device, and after obtaining ad data from advertising data server, can displaying video programs content and ad data.
Be understandable that, due to needs broadcast advertisement data, player specifically can support the player of advertisement displaying function.
Optionally, ad data can comprise at least one item in following item: show the time, display location, ad content, advertisement link information.Wherein, ad content can comprise: word, picture, one in video or multinomial.
Concrete, when displaying video programs content, the displaying time that can comprise at ad data, and in the display location that ad data comprises, the ad content that display advertisement data comprise, after user clicks ad content, can jump to the advertisement page that advertisement link information is corresponding.
Such as, see Fig. 2, when displaying video programs content 21, when there is " Lenovo " in video program content, broadcast advertisement 22 in video program content, advertisement 22 specifically can comprise ad content, as picture Lenovo, advertisement link information can be jumped to when user clicks picture Lenovo, such as, jump to the webpage that http://www.lenovo.com.cn/ is corresponding.
Again such as, see Fig. 3, when displaying video programs content 31, when there is " Erie's easyproization milk " in video program content, broadcast advertisement 32 in video program content, advertisement 32 specifically can comprise ad content, and ad content is such as the content of written form, advertisement link information can be jumped to when user clicks word content, such as, jump to the webpage that Erie's relaxing milk is corresponding.
In another embodiment, see Fig. 7, this system 60 also comprises:
Recognition device 62, for identifying described video program content, generates described ad data;
Advertising data server 63, for preserving corresponding with the identification information of described video program content for described ad data, to obtain described ad data according to the identification information of video program content.
Wherein, as shown in table 1, can first to identify in video program content all can the items list of advertisement and time of occurrence.It is concrete that can adopt manual type identification or automatically identify according to preset algorithm can the items list of advertisement and time of occurrence.
Optionally, described recognition device 62 specifically for:
Described video program content is identified, obtain all can the items list of advertisement;
Allly the items list of advertisement described ad data can be generated according to described.
Accordingly, see Fig. 7, this system 60 also comprises: advertiser database 64, and described acquisition module 611, for obtaining ad data, specifically comprises: the identification information receiving the video program content that will play; Described identification information is sent to described advertising data server;
Described advertising data server specifically for searching corresponding ad data according to described identification information, and obtains advertisement identification information according to described ad data, and described advertisement identification information is sent to described advertiser database;
The advertisement identification information belonging to advertiser is preserved in described advertiser database, for searching the advertisement identification information of reception in this locality, and after the advertisement identification information that can find described reception, send the response message showing to inquire to described advertising data server;
Described advertising data server is also for after receiving described response message, and the ad data searched described in determining belongs to advertiser;
Described acquisition module, for obtaining ad data, also comprises: if the ad data that described advertising data server finds belongs to advertiser, receives the ad data corresponding with described identification information that described advertising data server sends.
Such as, when player wants ad data to server time, advertising data server first can find corresponding ad data according to video ID, and corresponding each ad data is searched it and whether is belonged to advertiser in advertiser database, such as, ad data comprises trade name, the pre-recorded trade name of meeting in advertiser database, if trade name can be found in advertiser database, determine that corresponding ad data is the ad data of client, afterwards the ad data of client is sent to player, otherwise, if ad data is not the ad data of client, then do not send this ad data to player.
Optionally, described recognition device 62 specifically for:
Described video program content is identified, obtain all can the items list of advertisement;
From described all items list can selecting advertiser the items list of advertisement;
Described ad data is generated according to the items list of described advertiser.
Such as, as shown in table 2, because 4 Jian Nan Chuns are not clients, the ad data of non-customer therefore can not be generated when generating advertisement data.
Accordingly, described acquisition module 611, for obtaining ad data, specifically comprises: the identification information receiving the video program content that will play; Described identification information is sent to advertising data server;
Described advertising data server is specifically for searching corresponding ad data according to described identification information;
Described acquisition module, for obtaining ad data, also comprises: receive the ad data corresponding with described identification information that described advertising data server sends.
Optionally, see Fig. 7, this system 60 can also comprise:
Video data services device 65, for preserving corresponding with the identification information of video program content for video program content;
Described acquisition module 611 specifically comprises for obtaining video program content: according to the identification information of video program content from described video data services device, obtains video program content.
In the present embodiment, by obtaining ad data to video program content identification, can ad data be realized relevant to video program content, improving the precision of advertisement; The present embodiment is by the broadcast advertisement when displaying video programs content, and user can not need to wait for that advertisement finishes just can see video program content, reduces time cost; The present embodiment by the broadcast advertisement when displaying video programs content, relative to a period of time before advertisement is placed on video program content, can increase advertisements quantity; In addition, the present embodiment is by generating the ad data of all commodity, and when needing displaying video programs content, whether inquiry is the ad data of client, can not need again to change video source after client upgrades, reduces workload.
It should be noted that, in describing the invention, term " first ", " second " etc. only for describing object, and can not be interpreted as instruction or hint relative importance.In addition, in describing the invention, except as otherwise noted, the implication of " multiple " is two or more.
Describe and can be understood in flow chart or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the application-specific integrated circuit (ASIC) of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
In the description of this specification, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, identical embodiment or example are not necessarily referred to the schematic representation of above-mentioned term.And the specific features of description, structure, material or feature can combine in an appropriate manner in any one or more embodiment or example.
Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.
Claims (14)
1. an advertisement placement method, is characterized in that, comprising:
Obtain video program content, and obtain ad data, described ad data is determined after identifying described video program content;
Play described video program content, and according to described ad data broadcast advertisement when playing described video program content.
2. method according to claim 1, is characterized in that, also comprises:
Described video program content is identified, generates described ad data, and preserve corresponding with the identification information of described video program content for described ad data, to obtain described ad data according to the identification information of video program content.
3. method according to claim 2, is characterized in that, describedly identifies described video program content, generates described ad data, comprising:
Described video program content is identified, obtain all can the items list of advertisement;
Allly the items list of advertisement described ad data can be generated according to described.
4. method according to claim 3, is characterized in that, described acquisition ad data, comprising:
The identification information of the video program content that reception will be play;
Described identification information is sent to advertising data server, to make described advertising data server search corresponding ad data according to described identification information, and, in the advertiser database set up in advance, search described ad data whether belong to advertiser;
If belong to advertiser, receive the ad data corresponding with described identification information that described advertising data server sends.
5. method according to claim 2, is characterized in that, describedly identifies described video program content, generates described ad data, comprising:
Described video program content is identified, obtain all can the items list of advertisement;
From described all items list can selecting advertiser the items list of advertisement;
Described ad data is generated according to the items list of described advertiser.
6. method according to claim 5, is characterized in that, described acquisition ad data, comprising:
The identification information of the video program content that reception will be play;
Described identification information is sent to advertising data server, searches corresponding ad data to make described advertising data server according to described identification information;
Receive the ad data corresponding with described identification information that described advertising data server sends.
7. the method according to any one of claim 1-6, is characterized in that, described ad data comprises at least one item in following item: show the time, display location, ad content, advertisement link information.
8. an advertisement delivery system, comprises player, it is characterized in that, described player comprises:
Acquisition module, for obtaining video program content, and obtain ad data, described ad data is determined after identifying described video program content;
Playing module, for playing described video program content, and according to described ad data broadcast advertisement when playing described video program content.
9. system according to claim 8, is characterized in that, also comprises:
Recognition device, for identifying described video program content, generates described ad data;
Advertising data server, for preserving corresponding with the identification information of described video program content for described ad data, to obtain described ad data according to the identification information of video program content.
10. system according to claim 9, is characterized in that, described recognition device specifically for:
Described video program content is identified, obtain all can the items list of advertisement;
Allly the items list of advertisement described ad data can be generated according to described.
11. systems according to claim 10, it is characterized in that, described system also comprises: advertiser database, described acquisition module, for obtaining ad data, specifically comprises: the identification information receiving the video program content that will play; Described identification information is sent to described advertising data server;
Described advertising data server specifically for searching corresponding ad data according to described identification information, and obtains advertisement identification information according to described ad data, and described advertisement identification information is sent to described advertiser database;
The advertisement identification information belonging to advertiser is preserved in described advertiser database, for searching the advertisement identification information of reception in this locality, and after the advertisement identification information that can find described reception, send the response message showing to inquire to described advertising data server;
Described advertising data server is also for after receiving described response message, and the ad data searched described in determining belongs to advertiser;
Described acquisition module, for obtaining ad data, also comprises: if the ad data that described advertising data server finds belongs to advertiser, receives the ad data corresponding with described identification information that described advertising data server sends.
12. systems according to claim 9, is characterized in that, described recognition device specifically for:
Described video program content is identified, obtain all can the items list of advertisement;
From described all items list can selecting advertiser the items list of advertisement;
Described ad data is generated according to the items list of described advertiser.
13. systems according to claim 12, is characterized in that, described acquisition module, for obtaining ad data, specifically comprises: the identification information receiving the video program content that will play; Described identification information is sent to advertising data server;
Described advertising data server is specifically for searching corresponding ad data according to described identification information;
Described acquisition module, for obtaining ad data, also comprises: receive the ad data corresponding with described identification information that described advertising data server sends.
14. systems according to Claim 8 described in-13 any one, is characterized in that, also comprise:
Video data services device, for preserving corresponding with the identification information of video program content for video program content;
Described acquisition module specifically comprises for obtaining video program content: according to the identification information of video program content from described video data services device, obtains video program content.
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| CN201510065357.2A CN104639958A (en) | 2015-02-06 | 2015-02-06 | Advertisement delivery method and system |
| PCT/CN2015/081570 WO2016123894A1 (en) | 2015-02-06 | 2015-06-16 | Advertisement delivery method and system |
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| CN201510065357.2A CN104639958A (en) | 2015-02-06 | 2015-02-06 | Advertisement delivery method and system |
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