CN104427389B - Ad system and method based on multimedia content throw-in type voice signal - Google Patents
Ad system and method based on multimedia content throw-in type voice signal Download PDFInfo
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- CN104427389B CN104427389B CN201310450352.2A CN201310450352A CN104427389B CN 104427389 B CN104427389 B CN 104427389B CN 201310450352 A CN201310450352 A CN 201310450352A CN 104427389 B CN104427389 B CN 104427389B
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- 238000000034 method Methods 0.000 title claims abstract description 16
- 238000001727 in vivo Methods 0.000 claims description 4
- 238000005516 engineering process Methods 0.000 abstract description 10
- 238000010586 diagram Methods 0.000 description 12
- 238000004891 communication Methods 0.000 description 6
- 238000012545 processing Methods 0.000 description 6
- 230000015572 biosynthetic process Effects 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 238000003780 insertion Methods 0.000 description 2
- 230000037431 insertion Effects 0.000 description 2
- 238000007689 inspection Methods 0.000 description 2
- 230000001343 mnemonic effect Effects 0.000 description 2
- 230000009466 transformation Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 230000019771 cognition Effects 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
- 239000006185 dispersion Substances 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000007639 printing Methods 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 230000001902 propagating effect Effects 0.000 description 1
- 230000005236 sound signal Effects 0.000 description 1
- 238000001228 spectrum Methods 0.000 description 1
- 238000003786 synthesis reaction Methods 0.000 description 1
- 238000012360 testing method Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/2368—Multiplexing of audio and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides ad system and method based on multimedia content throw-in type voice signal, it is related to providing the technology of advertisement in a manner of the various multimedia content such as program of televising, radio programme, DVD titles, Internet video for that the various applicable technologies such as can play into the T commercial affairs in expert or the automatic guiding of questionnaire survey and vehicle, railway, subway, aircraft etc..Particularly, the present invention relates to the advertisement technologies based on multimedia content throw-in type voice signal acted in such a way：When being formed ad data in the form of high-frequency sound, when high-frequency sound being put into a part for the audio for forming multimedia content and being encoded and is issued, content playback unit reproduces multimedia content, high-frequency sound therein will be dropped in export by loud speaker, and the proprietary application for being equipped on intelligent terminal is identified using these high-frequency sounds as advertisement, so as to for example be exported on intelligent terminal to standby picture.
Description
Technical field
The present invention relates to program of televising（Surface wave, wired, satellite, IPTV）, radio programs, DVD titles, net
The various multimedia content forms such as network video provide the technology of advertisement.
More particularly it relates to acted in such a way based on multimedia content throw-in type voice signal
Advertisement technology：When being formed ad data in the form of high-frequency sound, by audio of the high-frequency sound input to form multimedia content
A part and when being encoded and being issued, content playback unit（Television set, set-top box, radio, DVD player, calculating
Machine, smart mobile phone, tablet PC）Multimedia content is reproduced, high-frequency sound therein will be dropped in and exported by loud speaker, and take
The proprietary application for being loaded in intelligent terminal is identified using these high-frequency sounds as advertisement, thus for example to standby on intelligent terminal
Picture exports.
The present invention can both be applicable in the tool of the T commercial affairs or various questionnaire surveys in the family for general family, can also body
It is now the automatic guiding play system using the smart mobile phone of passenger in vehicle, railway, subway, aircraft etc..Such as above-mentioned, this hair
Bright is that various applicable technologies can be achieved.
Background technology
Generally, advertisement refers to：By using the broadcasting of the media or television set of the type printing of newspaper or book, radio etc.
Media utilize the various media such as advertisement pasting boards in bus or subway etc., are publicized to user about a certain commodity or service etc.
Information guidance quality event.
As above-mentioned, the method for advertisement has various forms, further diversely evolves with the development of technology.One side
Face although with by the non-classified advertisement such as spam, is made troubles the drawbacks of waiting, from advertisement to user or customer
For in the position of trade company, various methods are employed in order to which more people is given to publicize commodity or service.
As above-mentioned, advertisement employs various forms as the means that commodity or service are publicized to user.It is the most representative
It is to play multimedia method as program with TV or radio reception.This method is the intermediate insertion advertisement in program, and by
It is set as spectators or audience and has to watch advertisement to appreciate broadcasting program.Recently as more cleverly mode, also transport
With product placement commodity, the PPL modes publicized by performer among the plot for playing program.In addition, recently also
The former configuration advertisement video in Internet video has been used, has only seen that advertisement video could appreciate the selected video of user
Method.
But such method all has the problem of spectators must endure as a degree of inconvenience.In television set or radio reception
The midway viewing advertisement video of the broadcasting program of machine is also troublesome thing, and wait for tens of seconds on network in order to see video
Time nor pleasant thing.In addition, in the case of PPL, occur unrelated with the content of broadcasting program lofty interior
The situation of appearance is more, therefore there are problems that the engagement decline to program.
But huge expense is needed when manufacturing content, if without the support of advertising expense, it is not possible that with cheap
Price provides good content, therefore advertisement has unavoidable one side.Such situation is that content consumer is also
Understand, therefore also all understood inconvenience as described above till now.But if exploitation one kind is while advertisement is exposed
The technology that can be solved the problem above-mentioned should be able to then greatly improve the satisfaction of content consumer.
Invention content
The purpose of the present invention is to provide it is a kind of acted in such a way based on multimedia content throw-in type sound
The advertisement technology of sound signal：When with high-frequency sound by ad data input be formed multimedia content audio a part and into
When row is encoded and issued, content playback unit reproduces multimedia content, while will be dropped in high-frequency sound therein by raising one's voice
Device exports, and these high-frequency sounds are identified as advertisement by the proprietary application for being equipped on intelligent terminal, are shown on intelligent terminal.
The ad system of the present invention includes：Input advertisement is inserted into more matchmakers by content server in a manner of high-frequency sound
It in holding in vivo and is encoded, is provided to outside；Recording medium, record have high frequency advertisement program, which connects
It receives program and input advertisement is identified based on the high-frequency sound of the audio sound of multimedia content that content playback unit is reproduced simultaneously
It shows advertising page, user's operation on advertising page is provided to outside；And promotion server, storage input advertisement and wide
It accuses and promotes data, input advertisement is supplied to content server, is operated with the user on advertising page accordingly by advertisement promotion
Data are supplied to intelligent terminal.
According to the present invention, while effectively advertisement is exposed to people, when content consumer is appreciated multimedia content
It is inconvenient minimize, so as to have the advantages that the satisfaction of raising content consumer.
In addition, according to the present invention, solve caused to accommodate due to that can only expose advertisement within the limited time in the past
Number of ads it is few the problem of, advertisement can be also exposed in the case where not consuming reproduction time, therefore can be connected to more
Advertisement is entrusted, so as to have the advantages that ad revenue can maximize.
In addition, in accordance with the invention it is possible to for by playing program to big audience propagating advertisement while be not exposed on
Cheap price is formulated in the advertisement of broadcasting pictures, so as to have the advantages that enable to more enterprises with broadcasting advertisement.Profit
Although the advertisements of the media transmissibility when being supplied to the spectators in the whole nation is very big with playing, broadcasting for advertisement can be put into simultaneously
Limited time is put, therefore advertisement unit price is very high.Broadcasting is just utilized in the company that such advertising expenditure can only be born as a result,
Advertisement, and this have so that new spectra development it is more difficult the problem of, but according to the present invention then solve this problem.
Description of the drawings
Fig. 1 is the global concept figure of the ad system based on multimedia content throw-in type voice signal of the present invention.
Fig. 2 is shown according to the present invention and based on the first embodiment of multimedia content throw-in type voice signal offer advertisement
Precedence diagram.
Fig. 3 is shown according to the present invention and based on the second embodiment of multimedia content throw-in type voice signal offer advertisement
Precedence diagram.
Fig. 4 is can to receive the internal structure block diagram of the intelligent terminal of high-frequency sound advertisement according to the present invention.
Fig. 5 is the precedence diagram for showing the processing that intelligent terminal performs in the present invention.
Fig. 6 is to be provided according to the present invention with multimedia content investing method in the promotion server of high-frequency sound advertisement
Portion's structure diagram.
Fig. 7 is the precedence diagram for showing the processing that promotion server performs in the present invention.
Specific embodiment
Fig. 1 is according to the present invention and the global concept figure of the ad system based on multimedia content throw-in type voice signal.
With reference to attached drawing, Integral advertisement system of the invention includes：100_3, more than one intelligent terminal 100_1,100_2 promote clothes
Be engaged in device 200, content server 300, more than one content playback unit 400_1,400_2,400_3.
First, in the present invention ' input advertisement ' refer to be inserted into multimedia content and the ad data that is encoded.At this point,
Ad data is either specific commodity or provide the image advertising of company, either simple ad content,
Can also be the discount of particular commodity or the popularization ad content of collaborative event etc.In addition, input advertisement is for insertion into
Multimedia content and the content of the advertisement reproduced together, preferably multimedia content in itself or about with being exposed on picture in real time
On commodity（Essay）The commodity of relevant property or the ad data of brand.
Content server 300 is following device：Generation multimedia content simultaneously manages, and directly or indirectly sends content,
So that content playback unit 400_1,400_2,400_3 can be received and be reproduced multimedia content.At this point, multimedia content can be with
It is to play program, Internet video, DVD titles etc..
In addition, content server 300 receives input advertisement from promotion server 200, multimedia is inserted into high-frequency sound
In content and encoded.If in the case of the specific program televised, content server 300 will put into advertisement
Data Synthesis be preset high frequency band sound, being processed into can be with broadcasting program number according to the shape that be sent together
Formula.At this point, the input advertisement being inserted into multimedia content either ad data in itself or in order to bring advertisement
Data and the identification information for being used to distinguish advertising items.
On the other hand, high-frequency sound, which is preferably set to user, can not recognize into the high frequency band of audible sound.Even if it throws as a result,
Enter advertisement to be inserted into multimedia content and reproduce together in content playback unit 400_1,400_2,400_3, be listened in spectators
In feel, without any difference.However, it is preferred to can also be lost in the general home-use loud speaker set on television set without excessive
Frequency band very is selected by way of audio output.
In addition, the high-frequency sound about input advertisement is inserted into the mode in multimedia content, preferably with high-frequency sound
It is mixed into the audio zone for forming multimedia content and is inserted into and is encoded.It has been deposited that is, being preferably mixed into multimedia content
Audio in and the mode that encodes together.But it is also possible to only individually input advertisement is encoded and generates audio data
Later, packets of audio data or the selected field for being suitable for header region are inserted into and is inserted into audio data.
Mode about dispatching multimedia content can be selected diversely.As described above, can by surface wave, it is wired, defend
Star, internet and send broadcasting program.As another example, it can also be and shown together with movie show or advertisement in cinema
The mode of offer can also be configured to the inside in bus or subway or stop and be carried together with route information or transport information
For.
As above-mentioned, the multimedia content comprising input advertisement is in set-top box or television set 400_1,400_2,400_3, film
It is sent in a manner of high-frequency sound in content playback unit as sending device, DVD player, tablet PC of institute etc..It is interior
Hold transcriber 400_1,400_2,400_3 to reproduce in a manner of as general content in the multimedia comprising input advertisement
It perhaps only further recognizes the specific fields of header region and reproduces comprising the multimedia content for putting into advertisement.
It is formed the audio zone of multimedia content will put into advertisement and be mixed into high-frequency sound and is inserted into and encodes
In the case of, content playback unit 400_1,400_2, as long as 400_3 is in a manner of identical with general content-data playback system
Reproduction, even not being related to general the content playback unit 400_1,400_2,400_3 of the technological thought of the present invention
It is harmless.In addition, advertisement will be put into from the case that multimedia content is inserted into the specific fields of header region, as long as selection is previous
The field used with other purposes, even the general content for not being related to the technological thought of the present invention similarly then reproduces
Even device 400_1,400_2,400_3.
Intelligent terminal 100_1,100_2,100_3 are general smart mobile phone or tablet PC, are placed in including can hearing
Hold the device in the extent and scope of the sound of transcriber 400_1,400_2,400_3 reproduction.Intelligent terminal 100_1,100_2,
100_3 is generally configured with microphone module, thus input content transcriber 400_1,400_2, the 400_3 sound to be reproduced.Separately
On the one hand, in intelligent terminal 100_1,100_2,100_3 are provided with the high frequency advertisement program of the present invention（Using）, the high frequency
Advertisement program is distinguished and identifies high-frequency sound, is thus identified by the input advertisement that high-frequency sound mode is transmitted.
Intelligent terminal 100_1,100_2,100_3 reproduce multimedia with content playback unit 400_1,400_2,400_3
Content and receive the input advertisement being plugged into and be identified, by picture come to user inform input advertisement content
Later, it accordingly communicates with the operation of user with promotion server 200.
The input advertisement and put into extensively with it that promotion server 200 is stored corresponding to the advertisement commission of advertisement trade company and made
Corresponding advertisement promotion data are accused, and the data for putting into advertisement are supplied to content server 300, it is wide inserted with input with generation
The multimedia content of announcement.In addition, when the picture in intelligent terminal 100_1,100_2,100_3 is shown about the advertisement for putting into advertisement
Page, and during user operation information of the offer about advertising page, promotion server 200 will advertisement promotion corresponding with input advertisement
Data（Advertisement details, the URL information for accessing advertisement details webpage）It is supplied to intelligent terminal 100_1,100_
2,100_3.
On the other hand, according to embodiment, promotion server 200 may be constructed with content server 300 and be integrated, can also
It is that each server 200,300 is divided into more than two server units according to function and is formed.In addition, promotion server 200
The connection state of intelligent terminal 100_1,100_2,100_3 are monitored, so as to be used according to input advertisement storage about how many
The information that person is connected etc., and such information is supplied to advertisement trade company and is used.
With reference to the overall structure of Fig. 1 described above, and with reference to Fig. 2 and Fig. 3, the disposed of in its entirety of the present invention is carried out detailed
Explanation.
Fig. 2 is shown according to the present invention and based on the first embodiment of multimedia content throw-in type voice signal offer advertisement
Precedence diagram.In fig. 2, various content playback unit 400_1 are represented, 400_2,400_3 and be expressed as content playback unit
400, represent various intelligent terminal 100_1,100_2,100_3 and be expressed as intelligent terminal 100.
First, in S300 steps, the high frequency advertisement application for being pre-set at intelligent terminal 100 is driven,
Prepared in advance later, to identify and show the advertisement of high-frequency sound.
In S302 steps, specific input advertisement is generated by the commission of advertisement trade company and is stored to promotion server
200.In addition, in the intelligent terminal 100 for identifying input advertisement, when having accessed advertising page by user, it is detailed directly to provide advertisement
Thin information or as accessing the URL information of advertisement details webpage, advertisement promotion data are stored to promotion server
200。
In S304 steps, the data of input advertisement are provided to content server 300.It both can be with by content server
300 quotient input input advertisement data by way of realize, can also with by advertisement trade company directly from promotion server 200
The mode that extraction puts into the data of advertisement and is registered in content server 300 is realized.In addition, in S304 steps, can add
Property register the conditions of exposure of input advertisement, such as during advertisement, advertisement exposure place, ad break, input object content etc..
In S306 steps, content server 300 with high-frequency sound will put into advertisement be inserted into multimedia content and into
Row coding.For example, in the case of being inserted into input advertisement in the specific broadcasting program televised, preferably it is processed into, content clothes
Business device 300 data for putting into advertisement are generated as the sound of high frequency band after, be mixed into audio zone and encode together, and with broadcasting
Program integrally transmits.On the other hand, in the first embodiment of Fig. 2, the input advertisement for being inserted into multimedia content is for area
Divide the identification information of the advertising items（Identification code）.
In S308 steps, multimedia content is sent to outside by content server 300 by network, thus external
400 receiving multimedia content of content playback unit and reproduce.About the media for sending multimedia content, various can select, example
Such as can be surface wave, wired, satellite, internet, DVD disc.
In S310 steps, 400 receiving multimedia content of content playback unit is reproduced according to the operation of user, this
When be inserted into multimedia content with high-frequency sound in and the input advertisement that is encoded also reproduced with audio sound by content
The speaker unit of device 400 is together exported.Preferably, input advertisement, which is set to user, can not perceive as audible sound
High frequency band, even if input advertisement be reproduced together, the sense of hearing for spectators, without any difference.
In S312 steps, it is placed in the range of the degree that can hear the sound that content playback unit 400 is reproduced
Intelligent terminal 100 inputs sound from microphone module, and high-frequency sound is identified by high frequency advertisement application program.High frequency advertisement
It receives application program to monitor the frequency band of preset high-frequency sound, as a result, identification applies to put into advertisement
High-frequency sound.
In S314 steps, intelligent terminal 100 identifies input advertisement based on the high-frequency sound that it is recognized.As above
It states, the input advertisement being inserted into the first embodiment of Fig. 2 in multimedia content is the identification for distinguishing the advertising items
Information（Identification code）.
In S316 steps, input advertising information that intelligent terminal 100 is identified based on it（Identification information, identification code）And to
Promotion server 200 provides advertisement identification message.Include in advertisement identification message and identified for distinguishing by intelligent terminal 100
Input advertisement advertising items identification information（Identification code）.At this point, it is passed as intelligent terminal 100 to promotion server 200
The media of advertisement identification message are sent, mobile data net or wireless network, wired network etc. can be utilized.
In S318 steps, promotion server 200 transmits the advertisement detailed data about the advertising items.It is inserted into more matchmakers
The input advertisement provided in holding in vivo is only used for identifying the simple identification information of advertising items（Identification code）, and from pushing away
The advertisement detailed data that wide server 200 provides includes that text message, the figure of advertisement picture can be formed in intelligent terminal 100
Picture, video.
As a result, in S320 steps, intelligent terminal 100 shows advertising page with advertisement detailed data on picture, and
Thus user's operation that cognition is formed in advertising page.At this point, intelligent terminal 100 is by locking picture application program or fast should
Input advertisement is shown with program or input advertisement is reproduced at the time of picture is unlocked.
In S322 steps, when user operates input advertisement with the relevant details of advertising items in order to obtain
Advertising page when, such user's operation information is passed to promotion server 200 by intelligent terminal 100.
In S324 steps, promotion server 200 corresponds to the user's operation being formed on the advertising page of input advertisement
Information and pre-prepd advertisement promotion data are provided, thus user obtains detailed information about the advertising items, enjoys
It is preferential by promoting.
Fig. 3 is shown according to the present invention and based on the second embodiment of multimedia content throw-in type voice signal offer advertisement
Precedence diagram.In the second embodiment of Fig. 3, the S300 in S400 steps to S414 steps and the first embodiment of Fig. 2 is extremely
S314 steps are similar, therefore omit repeated explanation.Only, it in S406 steps, is inserted into multimedia content and is encoded
, the input advertisement that content playback unit 400 is reproduced and exported in S410 steps is including forming for advertising items
The text message of advertisement picture, image, video.
In S416 steps, advertising page is shown to picture by intelligent terminal 100 based on the data of input advertisement that it is identified
On face, and recognize the user's operation thus formed on advertising page.At this point, intelligent terminal 100 is by locking picture application journey
Sequence or quick application program and show input advertisement or at the time of picture is unlocked reproduce input advertisement.
In S418 steps, when user operates input advertisement to obtain with the relevant details of advertising items
Advertising page when, such user's operation information is passed to promotion server 200 by intelligent terminal 100.
In S420 steps, promotion server 200 corresponds to the user's operation formed on the advertising page of input advertisement
Information and pre-prepd advertisement promotion data are provided so that user obtains detailed letter about the advertising items
It is preferential to enjoy popularization for breath.
Fig. 4 is can to receive the internal structure block diagram of the intelligent terminal 100 of high-frequency sound advertisement according to the present invention.Reference
Attached drawing, intelligent terminal 100 of the invention include：Terminal control portion 101, terminal communication department 102, terminal storage portion 103, picture are shown
Portion 104, input advertisement identification part 105, touch input portion 106, alarm offer portion 107 are provided.On the other hand, intelligent terminal 100 is gone back
It can include other constitutive requirements (not shown) in Fig. 4.
First, terminal control portion 101 is the module for the whole control action for performing intelligent terminal 100, particularly, works as basis
The present invention and perform high frequency advertisement application program, by high-frequency sound receive input advertisement when, notify to user, root
It is operated according to user and performs the action with promotion server 200 into row data communication.Will later, with reference to attached drawing and to this into
Row more detailed description.
Terminal communication department 102 is to be led to by mobile data net or wireless network, wired network etc. to carry out data with outside
The module of letter.For this purpose, terminal communication department 102 performs the transformation of frequency band rise/fall, modulation and the solution of wire/wireless receiving and transmitting signal
The a series of data processings such as tune, coding, decoding.
The space of various data of the terminal storage portion 103 needed for as the action for providing a store for intelligent terminal 100
Module, by random access memory（RAM）, read-only mnemonic（ROM）, flash memory, MRAM（Magnetic random memory）、PRAM（Phase transformation
Random access memory）、FRAM（Ferroelectric memory）, Dropbox, any one composition in cloud disk etc..In addition, terminal storage portion 103 is wrapped
It includes and is identified the area of this control program for being shown to user during input advertisement for storing intelligent terminal 100.
Picture display part 104 passes through the control of terminal control portion 101 as the module being made of materials such as LCD, LED, OLED
It makes to provide the picture structure generally acted with intelligent terminal 100, shows the shape of intelligent terminal 100 in the standby state
State particularly shows the ad content received according to the present invention to user.
It puts into advertisement identification part 105 and is used as the module realized with high frequency advertisement application program by driving, from leading to
The voice recognition for crossing the microphone module input of intelligent terminal 100 goes out high-frequency sound, thus identifies input advertisement.
The contact action of user is detected in touch input portion 106, after this is transformed into user's input signal, is carried
Supply terminal control portion 101.That is, touch input portion 106 is the part for receiving the input signal of general user.Cause
This, according to circumstances, touch input portion 106 is replaced or is made jointly by the various input units such as keyboard, mouse, control-rod, stylus
With.
Alarm offer portion 107 as the module that alarm is provided according to the type of alarm set by user, provide vibration,
The alarm of sound etc..Alarm offer portion 107 can be made of the motor for being used to vibrate.
Intelligent terminal 100 is not limited to smart mobile phone in the present invention, can be the terminal installation of various forms, such as desk-top
PC, tablet PC, mobile phone, smart mobile phone, E-book reader, digital camera, game console, intelligent meter, navigation
Device, black box, electronic dictionary, medical instrument, automotive fittings, electronic lock, electronic monitoring bangle, electronics necklace etc..
Fig. 5 is the precedence diagram for showing the processing that intelligent terminal 100 performs in the present invention.
First, in S500 steps, terminal control portion 101 is driven high frequency advertisement application program and realizes throwing
Enter advertisement identification part 105.
In S502 steps, input advertisement identification part 105 reproduces multimedia from the content playback unit 400 on periphery
Content and high-frequency sound is gone out by the voice recognition that the microphone module of intelligent terminal 100 inputs.
In S504 steps, input advertisement identification part 105 identified from high-frequency sound be inserted into multimedia content and by
The input advertisement of coding.
In S506 steps, terminal control portion 101 provides the corresponding advertisement identification message of the input advertisement identified with it
To promotion server 200.Fig. 5 is with the identification information by being used to distinguish the advertising items（Identification code）More matchmakers are inserted into form
It is made on the basis of the first embodiment of Fig. 2 of input advertisement held in vivo.Terminal control portion 101 will be about advertisement item as a result,
Purpose identification information（Identification code）Promotion server 200 is supplied to, asks the details for forming advertising page.
In S508 steps, terminal control portion 101 correspond to advertisement identification message, from promotion server 200 receive about
The advertisement detailed data of the advertising items.Advertisement detailed data is included in the text letter that picture display part 104 forms advertisement picture
Breath, image, video.
In S510 steps, advertising page is shown to picture display part by terminal control portion 101 with advertisement detailed data
104, and recognize the user's operation formed on the advertising page being consequently formed.The information of such user's operation passes through terminal
Communication unit 102 is transmitted to promotion server 200.
In S512 steps, terminal control portion 101 functions as follows：According to corresponding on the advertising page of input advertisement
User's operation information of formation and from promotion server 200 provide advertisement promotion data, by promote it is preferential.
Fig. 6 is according to the present invention and based on the promotion server of multimedia content investing method offer high-frequency sound advertisement
200 internal structure block diagram.Promotion server 200 has：Server controller 201, advertisement provide interface 202, equipment interface
203rd, server storage section 204, input advertising database 205, promotion database 206.
First, server controller 201 is the module for the whole control action for performing promotion server 200, particularly, to
Outside provides input advertisement and advertisement promotion data, when receiving advertisement identification message from intelligent terminal 100, performs to carry
For the control action of advertisement detailed data, when receiving user's operation information on advertising page from intelligent terminal 100, provide
Advertisement promotion data corresponding with input advertisement.
Advertisement provides interface 202 and provides input advertisement to content server 300 by network.Input advertisement is for from interior
Hold the advertisement that server 300 is inserted into multimedia content and is encoded, be optimized in specific multimedia content and make throwing
Enter advertisement or can not also be such.
Equipment interface 203 passes through network（Such as：Internet, mobile data net）And it is inserted with identifying by high-frequency sound
The multiple intelligent terminals 100 of input advertisement for entering into multimedia content and being encoded are into row data communication.Equipment interface as a result,
203 pairs of intelligent terminals 100 provide advertisement detailed data corresponding with input advertisement or advertisement promotion data.
The sky of various data of the server storage section 204 needed for as the action for providing a store for promotion server 200
Between module, can be by random access memory（RAM）, read-only mnemonic（ROM）, flash memory, MRAM（Magnetic random memory）、PRAM
（Phase-change random access memory）、FRAM（Ferroelectric memory）, Dropbox, any one in cloud disk etc. form.
In advertising database 205 is put into advertising page is shown according to the display picture of advertising items storage intelligent terminal 100
The data of Shi Suoxu, the data as input advertisement.It can be implemented as the advertising page for display for individual ad project
Essential information, the first embodiment that is managed as a data structure of text message, image, video, can also realize
For that will be used to distinguish the identification information of the advertising items（Identification code）With the advertisement detailed data about the advertising items（Text is believed
Breath, image, video）The second embodiment for differentiating and being managed as two data structures.
The advertisement promotion data that promotion database 206 is stored corresponding to user's operation on advertising page and provided, also chase after
Storage is added to use information about the advertisement for having received what advertisement from each intelligent terminal and confirming.Such as A can be will confirm that
The quantity of the customer of advertisement, used B advertisements customer quantity, the essential information of each customer（Such as：Telephone number）Deng storage
Into promotion database 206.
Fig. 7 is the precedence diagram for showing the processing that promotion server 200 performs in the present invention.
First, in S600 steps, server controller 201 maintains to check for specific input or requirement is treated
Machine state.When specific event occurs from outside（Input, requirement）When, server controller 201 enters S602 steps, S606 steps
Suddenly, S610 steps and judging will carry out any processing.
In S602 steps, server controller 201 checks the need for providing input extensively to content playback unit 400
It accuses.Generally, corresponding to the advertisement of advertisement trade company entrust and generate input advertisement in the case of, can cause to input advertisement must
The property wanted.
S602 steps inspection result need provide input advertisement in the case of, into S604 steps, server control
Portion 201 processed obtains the data of input advertisement corresponding with particular advertisement project from input advertising database 205, is provided by advertisement
Interface 202 is supplied to content server 300.
In S606 steps, server controller 201 is checked from whether intelligent terminal 100 receives advertisement identification message,
This corresponds to the S316 steps of Fig. 2.That is, when the identification for identifying input advertisement in intelligent terminal 100 and obtaining advertising items is believed
Breath（Identification code）When, promotion server 200 will be sent to this advertisement identification message, S606 steps identify such advertisement
It is checked whether the reception of message.
S606 steps inspection result in the case where having received advertisement identification message, into S608 steps, server
Control unit 201 obtains and the identification information included in advertisement identification message from input advertising database 205（Identification code）It is corresponding
Advertisement detailed data and be supplied to intelligent terminal 100.
In S610 steps, server controller 201, which is checked whether from intelligent terminal 100, receives advertisement page operations letter
Breath, this is corresponding to the S322 steps of Fig. 2 and the S418 steps of Fig. 3.That is, this to be user show on intelligent terminal 100 pair
It is interested in the advertising page for being shown in picture, and it is applied with situation about specifically operating.S610 steps are for such advertising page
It is checked whether the reception of operation information.
S610 steps testing result in the case where having received advertising page operation information, into S612 steps, service
Device control unit 201 from promotion database 206 obtain corresponding to the advertising page user operate corresponding advertisement promotion data and
It is supplied to intelligent terminal 100.
The present invention is also implemented as in the code that can be read by the recording medium Computer of computer readable
Form.At this point, the example as recording medium, can be ROM, RAM, CD-ROM, tape, floppy disc, optical data storage devices
Deng carrier wave can also be embodied as（Such as：Pass through the transmission of internet）Form.In addition, recording medium can with network connection
Computer system in dispersion storage program code and perform.
Claims (7)
1. a kind of ad system based on multimedia content throw-in type voice signal, it is characterised in that including：
Content server (300) receives the data of input advertisement, by the input advertisement received with preset frequency
The high-frequency sound form of band is inserted into multimedia content and is encoded, and is carried out by network with external content playback unit
The mode for receiving and reproducing provides the multimedia content to outside；
Computer-readable recording medium, record have high frequency advertisement program, which realizes as follows
Function：The audio sound of the multimedia content reproduced from content playback unit identifies the high-frequency sound, based on institute
The high-frequency sound identified is stated, the input advertisement for being inserted into the multimedia content and being encoded is identified, in intelligence
Advertising page of the display about the input advertisement on the picture of terminal (100), by user's operational circumstances on the advertising page
It is supplied to external promotion server；And
Promotion server (200) corresponds to advertisement and entrusts and store input advertisement and advertisement corresponding with the input advertisement
Data are promoted, the data of the input advertisement are supplied to the content server, according to the picture for being shown in the intelligent terminal
User's operational circumstances on the advertising page about the input advertisement on face push away advertisement corresponding with the input advertisement
Wide data are supplied to the intelligent terminal.
2. the ad system according to claim 1 based on multimedia content throw-in type voice signal, which is characterized in that
Advertisement detailed data of promotion server (200) storage about the input advertisement, carries when from the intelligent terminal
When having supplied advertisement identification message, the advertisement detailed data corresponding with input advertisement of the advertisement identification message is provided,
The high frequency advertisement program of the intelligent terminal is identified and is inserted into based on the high-frequency sound identified
In the multimedia content and the input advertisement that is encoded, it will identify and disappear about the advertisement of the input advertisement identified
Breath is supplied to the promotion server, is received from the promotion server detailed about the advertisement of input advertisement identified
Data and show the advertising page.
3. the ad system according to claim 2 based on multimedia content throw-in type voice signal, which is characterized in that
The input advertisement received in the form of high-frequency sound is mixed into and is formed more matchmakers by the content server (300)
The audio zone that holds in vivo and be inserted into and encoded.
4. a kind of advertising method based on multimedia content throw-in type voice signal, it is characterised in that including：
First step, promotion server correspond to advertisement and entrust and store input advertisement and advertisement corresponding with the input advertisement
Promote data；
The data of the input advertisement are supplied to content server by second step, the promotion server；
Third step, the content server is by the input advertisement received with the high-frequency sound shape of preset frequency band
Formula is inserted into multimedia content and is encoded；
Four steps, the content server network in a manner that external content playback unit is received and is reproduced to
Outside provides the multimedia content；
5th step, the audio sound of the multimedia content that intelligent terminal is reproduced from content playback unit identify described
High-frequency sound；
6th step, the intelligent terminal are identified based on the high-frequency sound identified and are inserted into the multimedia content
In and the input advertisement that is encoded, advertising page of the display about the input advertisement on display picture；7th step, institute
It states intelligent terminal and user's operational circumstances on the advertising page is supplied to the promotion server；And
8th step, the promotion server correspond to user's operational circumstances on the advertising page and will be put into extensively with described
It accuses corresponding advertisement promotion data and is supplied to the intelligent terminal.
5. the advertising method according to claim 4 based on multimedia content throw-in type voice signal, which is characterized in that
In the first step, the promotion server (200) also stores the advertisement detailed data about the input advertisement,
6th step includes the following steps：
The intelligent terminal is identified based on the high-frequency sound identified to be inserted into the multimedia content and carries out
The input advertisement of coding；
The intelligent terminal will be supplied to the promotion server about the advertisement identification message of input advertisement identified；
The intelligent terminal is received from the promotion server about the advertisement detailed data of input advertisement identified；With
And
The intelligent terminal is based on the advertisement detailed data and shows the advertising page.
6. the advertising method according to claim 5 based on multimedia content throw-in type voice signal, which is characterized in that
In the third step, the input advertisement received is mixed by the content server in the form of high-frequency sound
It forms the audio zone of the multimedia content and is inserted into and is encoded.
7. a kind of computer-readable recording medium, record has following procedure, the program for perform according to claim 4 to
The advertising method based on multimedia content throw-in type voice signal described in any one in 6.
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| KR10-2013-0102045 | 2013-08-27 | ||
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| CN111199744A (en) * | 2018-11-20 | 2020-05-26 | 尼尔森网联媒介数据服务有限公司 | Advertisement identification method, equipment, media platform, terminal, server and medium |
| CN113207046A (en) * | 2021-03-22 | 2021-08-03 | 广东九联科技股份有限公司 | System and method for broadcasting advertisement based on sound wave and set top box |
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