CN104166642A - Method and device for establishing mapping tables and method and device for recommending business objects - Google Patents
Method and device for establishing mapping tables and method and device for recommending business objects Download PDFInfo
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- CN104166642A CN104166642A CN201410374779.3A CN201410374779A CN104166642A CN 104166642 A CN104166642 A CN 104166642A CN 201410374779 A CN201410374779 A CN 201410374779A CN 104166642 A CN104166642 A CN 104166642A
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Abstract
The invention provides a method and device for establishing mapping tables and a method and device for recommending business objects in order to solve the problems of inaccurate recommendation and low efficiency. Information and interest types of users are obtained according to historical access data of the users, and information and interest types of the business objects and information and interest types of business object groups are obtained; the first mapping table and the second mapping table are established according to the information and interest types of the users, the information and interest types of the business objects and the information and interest types of the business object groups. When recommendation is carried out, an information set corresponding to the first business objects which correspond to object users and an information set corresponding to the second business objects which correspond to the object users are found out according to the established first mapping table and the established second mapping table, information, serving as the information of the business objects corresponding to the information of the users, of the business objects in the information set of the first business objects is found from the information set of the second business objects, and finally the information of the users and the information, corresponding to the information of the users, of the business objects are returned. The method and device for recommending the business objects are high in recommending accuracy and efficiency, and the click rate of the business objects can be increased.
Description
Technical field
The embodiment of the present invention relates to business object recommended technology field, particularly relates to a kind of creation method and device of mapping table, a kind of recommend method of business object and device.
Background technology
Along with scientific and technological development, various mobile terminals also develop rapidly thereupon, mobile phone users is more and more, so the recommendation of miscellaneous service object is also more and more towards these mobile phone users, makes user can recognize in real time up-to-date information.With advertisement, be recommended as example, advertisement has vital effect in daily life, and it can not only be advertiser's image building, transmission information, can also guide commercial audience to buy and reasonable commodity in use.Advertisement is the tie contacting between advertiser and commercial audience.In recommending in the face of the advertisement of mobile phone users, a large amount of mobile phone users (such as recommending by the mode of note etc.) are recommended in the various advertisements that advertiser can be provided, thereby it is a little huge to make full use of number of users of mobile terminal amount.
But, current business object recommend method is recommending to mobile phone users of blindness just, therefore the business object of the received recommendation of user may not be that it is interested, may cause like this user's dislike mood and resist thought, simultaneously owing to having expended the object that does not reach recommendation compared with large financial cost and time cost, therefore also nominator has damaged self interests.In a word, current business object recommend method exists recommendation not accurate, inefficient problem.
Summary of the invention
The invention provides a kind of creation method and device of mapping table, a kind of recommend method of business object and device, not accurate to solve the recommendation that current business object recommend method exists, inefficient problem.
In order to address the above problem, the invention discloses a kind of creation method of mapping table, it is characterized in that, comprising:
Obtain user's historical visit data, and determine user's information and described user's interest pattern according to described historical visit data;
Obtain the interest pattern of information and the described business object of business object, and obtain the interest pattern of information and the described business object group of the business object group setting in advance;
According to the interest pattern of described user's interest pattern and described business object, create the first mapping table; Wherein, described the first mapping table comprises the information of user's information and the business object of correspondence;
According to the interest pattern of the interest pattern of described business object and described business object group, create the second mapping table; Wherein, described the second mapping table comprises the information aggregate of the information of business object group and the second business object of correspondence.
Preferably, the step that the described interest pattern according to described user's interest pattern and described business object creates the first mapping table comprises:
For certain user's information, obtain the information of the business object with the interest pattern identical with this user's interest pattern;
Adopt described business object to generate the information aggregate of the first business object corresponding to this user's information;
Adopt the information aggregate of described user's information and the first business object of correspondence to create the first mapping table.
Preferably, the step that the described interest pattern according to the interest pattern of described business object and described business object group creates the second mapping table comprises:
For the information of certain business object group, obtain the information of the business object with the interest pattern identical with the interest pattern of this business object group;
Adopt the information aggregate of the second business object corresponding to the information of this business object group of Information generation of described business object;
Adopt the information aggregate of the information of described business object group and the second business object of correspondence to create the second mapping table.
Preferably, after the described business object of described employing generates the step of information aggregate of the second business object corresponding to the information of this business object group, also comprise:
The degree of association between the information of the information of calculating respectively each business object in the information aggregate of described the second business object and corresponding business object group;
According to described degree of association order from big to small, the information of the business object in the information aggregate of described the second business object is sorted.
According to a further aspect in the invention, also provide a kind of recommend method of business object, it is characterized in that, having comprised:
Receive business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information;
In the first mapping table being pre-created, search the information aggregate of the first business object corresponding to described user's information; Wherein, described the first mapping table, for according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprises the information aggregate of user's information and the first business object of correspondence;
Determine the information of the business object group that described medium type is corresponding, and in the second mapping table being pre-created, search the information aggregate of the second business object corresponding to the information of described business object group; Wherein, described the second mapping table, for according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprises the information aggregate of the information of business object group and the second business object of correspondence;
From the information aggregate of described the second business object, search the information of the business object of the information aggregate that is arranged in described the first business object, as the information of business object corresponding to described user's information;
Return to described user's information and the information of corresponding business object.
Preferably, the information of the business object in the information aggregate of described the second business object is, the information of the business object after sorting according to the order from big to small of the degree of association between the information of the information of this business object and corresponding business object group,
Described information of searching the business object of the information aggregate that is arranged in described the first business object from the information aggregate of described the second business object, comprises as the step of the information of business object corresponding to described user's information:
Information using the information of first business object after sequence in the information aggregate of described the second business object as current business object;
Judge whether the information of current business object is arranged in the information aggregate of described the first business object;
If so, the information of business object corresponding to the information using the information of current business object as described user, and stop judgement;
If not, the information using the information of next business object as current business object, and return and describedly judge whether the information of current business object is arranged in the step of the information aggregate of described the first business object.
The step of the information of the business object group that preferably, described definite described medium type is corresponding comprises:
Obtain the 3rd mapping table of the information about medium type and business object group being pre-created;
In described the 3rd mapping table, search the information of the business object group that described medium type is corresponding.
Preferably, the step of returning to described user's information and the information of corresponding business object described in comprises:
The information of business object corresponding to described user's information is added in recommendation set corresponding to described user's information;
After the information aggregate of the second business object corresponding to the information of having searched all business object groups, return to described user's information and corresponding recommendation set.
According to a further aspect in the invention, also provide a kind of creation apparatus of mapping table, it is characterized in that, having comprised:
Determination module, for obtaining user's historical visit data, and determines user's information and described user's interest pattern according to described historical visit data;
Acquisition module, for obtaining the interest pattern of information and the described business object of business object, and obtains the interest pattern of information and the described business object group of the business object group setting in advance;
The first creation module, for creating the first mapping table according to the interest pattern of described user's interest pattern and described business object; Wherein, described the first mapping table comprises the information aggregate of user's information and the first business object of correspondence;
The second creation module, for creating the second mapping table according to the interest pattern of the interest pattern of described business object and described business object group; Wherein, described the second mapping table comprises the information aggregate of the information of business object group and the second business object of correspondence.
According to a further aspect in the invention, also provide a kind of recommendation apparatus of business object, it is characterized in that, having comprised:
Receiver module, for receiving business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information;
First searches module, for search the information aggregate of the first business object corresponding to described user's information at the first mapping table being pre-created; Wherein, described the first mapping table, for according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprises the information aggregate of user's information and the first business object of correspondence;
Determination module, for determining the information of the business object group that described medium type is corresponding;
Second searches module, for search the information aggregate of the second business object corresponding to the information of described business object group at the second mapping table being pre-created; Wherein, described the second mapping table, for according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprises the information aggregate of the information of business object group and the second business object of correspondence;
The 3rd searches module, for search the information of the business object of the information aggregate that is arranged in described the first business object from the information aggregate of described the second business object, as the information of business object corresponding to described user's information;
Return to module, for returning to described user's information and the information of corresponding business object.
Compared with prior art, the present invention includes following advantage:
In the present invention, first can analyze user's historical visit data, to obtain user's information and user's interest pattern, and obtain the interest pattern of information and the business object of business object and the information of the business object group setting in advance and the interest pattern of described business object group; Then can create respectively according to above-mentioned information the first mapping table of the information aggregate that comprises user's information and the first business object of correspondence and the second mapping table that comprises the information aggregate of the information of business object group and the second business object of correspondence; Last when carrying out the recommendation of business object, can find according to above-mentioned the first mapping table being pre-created and the second mapping table the information aggregate of the first business object corresponding to targeted customer, and the information aggregate of the second corresponding business object that will recommend, and from the information aggregate of the second business object, search the information of the business object of the information aggregate that is arranged in the first business object, as the information of business object corresponding to described user's information, finally return to described user's information and the information of corresponding business object.Because the historical visit data to user in the present invention is analyzed, therefore more targeted when recommending, the business object that makes to recommend user is really interested for it, the precision recommended is high, efficiency is high, and can increase the clicking rate of business object, meet consumers' demand to a greater degree.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of creation method of a kind of mapping table of the embodiment of the present invention;
Fig. 2 is the process flow diagram of recommend method of a kind of business object of the embodiment of the present invention;
Fig. 3 is the structured flowchart of creation apparatus of a kind of mapping table of the embodiment of the present invention;
Fig. 4 is the structured flowchart of recommendation apparatus of a kind of business object of the embodiment of the present invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
Current business object recommend method is recommending to mobile phone users of blindness just, thereby cause recommendation not accurate, and efficiency is low, and clicking rate is lower, can not meet user's demand.The present invention is directed to the problems referred to above, proposed a kind of creation method and device of mapping table, and a kind of recommend method of business object and device, make when recommending more targeted, improve precision and the efficiency of recommending, increase the clicking rate of business object, meet consumers' demand to a greater degree.Describe in detail below.
Business object of the present invention recommends to refer to that business object nominator being provided by business object platform sends to media platform, by media platform, recommend corresponding mobile phone users again, these mobile phone users can be by subscribing to the media of some type, then obtains the recommendation of the business object that the media of these types are corresponding.
Below, the creation method of mapping table provided by the invention is introduced.
With reference to Fig. 1, show the process flow diagram of creation method of a kind of mapping table of the embodiment of the present invention.The creation method of this mapping table specifically can comprise the following steps:
Step 101, obtains user's historical visit data, and determines user's information and described user's interest pattern according to described historical visit data.
In the embodiment of the present invention, to reach the object of carrying out targetedly business object recommendation, therefore can analyze user's historical visit data.
First, can obtain user's historical visit data.
In a preferred embodiment of the present invention, business object platform can obtain from the operator of mobile terminal user's historical visit data, and these historical visit datas can comprise user's information and the info web that user accesses in Preset Time.For example user's information can be the unique identification of the mobile terminal that uses of user, the network address of the webpage that the info web that user accesses in Preset Time can be accessed for user in nearest 10 days, content etc.Certainly, user's historical visit data can also comprise some other information, the information of the businessman of calling out in Preset Time such as user etc., and the embodiment of the present invention is not limited this.
Then, after getting user's historical visit data, can analyze these historical visit datas, thereby determine user's information and user's interest pattern according to these historical visit datas.
In a preferred embodiment of the present invention, if user's historical visit data comprises user's information and the info web that user accesses in Preset Time, can set in advance the corresponding relation of the feature of webpage and user's interest pattern, after getting user's historical visit data, info web (the network address of first accessing in Preset Time according to user, content etc.) capture the feature (cuisines for example of this webpage, Chinese style cooking), then according to the corresponding relation that sets in advance the feature of webpage and user's interest pattern, obtain the corresponding interest pattern of feature of this webpage, the last interest pattern using the corresponding interest pattern of the feature of this webpage obtaining as this user.
In another kind of preferred embodiment of the present invention, can also set in advance the corresponding relation of the keyword of webpage and user's interest pattern, after getting user's historical visit data, info web (the network address of first accessing in Preset Time according to user, content etc.) capture the keyword (for example Audi) of this webpage, then according to the corresponding relation that sets in advance the keyword of webpage and user's interest pattern, obtain the corresponding interest pattern of feature of this webpage, the last interest pattern using the corresponding interest pattern of the keyword of this webpage obtaining as this user.
Certainly can also determine by other means user's interest pattern, the embodiment of the present invention is not limited this.For example, when user's historical visit data comprises the information of the businessman that user calls out in Preset Time, can also set in advance the corresponding relation of businessman's type and user's interest pattern, first according to the information of the businessman of calling out, determine businessman's type (for example 4S of Audi shop) in Preset Time, then according to the corresponding relation that sets in advance businessman's type and user's interest pattern, obtain the corresponding interest pattern of this businessman's type, finally the interest pattern using the corresponding interest pattern of this businessman's type obtaining as this user.
In the embodiment of the present invention, user's interest pattern can also comprise some attributes of user itself, for example user's sex, age, brand used, region of living in etc.For example, according to user's historical visit data, determine: user's information is A, this user's interest pattern be women, 20-30 year, walk in the Divine Land, Zhong Guan-cun, automobile, Audi, cuisines, Chinese style cooking; User's information is B, and this user's interest pattern is the male sex, 18-30 year, M-ZONE, Dongzhimen, automobile, masses, cuisines, Japanese food.
Step 102, obtains the interest pattern of information and the described business object of business object, and obtains the interest pattern of information and the described business object group of the business object group setting in advance.
In the embodiment of the present invention, can also analyze business object and business object group.
First, can obtain the interest pattern of information and the described business object of business object.
In a preferred embodiment of the present invention, business object platform can obtain from nominator the information of business object, and the information of these business objects can comprise unique identification and the business object data of business object.Then obtain the interest pattern of described business object.In the embodiment of the present invention, business object platform can provide the option of the interest pattern of business object, when nominator provides the information of business object, can independently select the interest pattern of this business object; Nominator also can only provide the information of business object, thereby follow-up business subject table can be obtained to these business object analyses the interest pattern of business object, for example can adopt the keyword that extracts business object from business object data, the modes such as category of interest using this keyword as business object.
For example, the information of the business object of obtaining and the interest pattern of business object can be: the information of business object is a, and the interest pattern of this business object is automobile, Audi; The information of business object is b, and the interest pattern of this business object is automobile, masses; The information of business object is c, and the interest pattern of this business object is automobile, Alto; The information of business object is d, and the interest pattern of this business object is cuisines, Chinese style cooking; The information of business object is e, and the interest pattern of this business object is cuisines, Japanese food; The information of business object is f, and the interest pattern of this business object is cuisines, the cooking of Korea Spro's formula.
Then, can obtain the interest pattern of information and the described business object group of business object group.
In a preferred embodiment of the present invention, business object platform can be held consultation with media platform, sets in advance the interest pattern of information He this business object group of business object group.
For example, the information of the business object group of obtaining and the interest pattern of business object group can be: the information of business object group is 1, and the interest pattern of this business object group is automobile; The information of business object group is 2, and the interest pattern of this business object group is cuisines.
In above-mentioned steps 101 and step 102, can first perform step 101 and perform step again 102, can first perform step 102 and perform step 101 again, can also perform step 101 and step 102 simultaneously, the embodiment of the present invention is not limited concrete execution sequence yet.
Step 103, creates the first mapping table according to the interest pattern of described user's interest pattern and described business object.
In the embodiment of the present invention, according to the interest pattern of the above-mentioned described user's who gets interest pattern and described business object, can create the first mapping table.This first mapping table can comprise the information aggregate of user's information and the first business object of correspondence.
In a preferred embodiment of the present invention, this step 103 can comprise following sub-step:
Sub-step a1, for certain user's information, obtains the information of the business object with the interest pattern identical with this user's interest pattern;
Sub-step a2, adopts described business object to generate the information aggregate of the first business object corresponding to this user's information;
Sub-step a3, adopts the information aggregate of described user's information and the first business object of correspondence to create the first mapping table.
For example, information A for user, this user's interest pattern be women, 20-30 year, walk in the Divine Land, Zhong Guan-cun, automobile, Audi, cuisines, Chinese style cooking, in the information of the business object of obtaining and the interest pattern of business object, the information with the business object of the interest pattern identical with this user's interest pattern is a (interest pattern is automobile, Audi) and d (interest pattern is cuisines, Chinese style cooking), therefore, the information aggregate of corresponding the first business object of user's information A is the set being comprised of a and d; Information B for user, the interest pattern of this business object group is the male sex, 18-30 year, M-ZONE, Dongzhimen, automobile, masses, cuisines, Japanese food, in the information of the business object of obtaining and the interest pattern of business object, the information with the business object of the interest pattern identical with the interest pattern cuisines of this business object group is b (interest pattern is automobile, masses) and e (interest pattern is cuisines, Japanese food), therefore, the information aggregate of corresponding the first business object of user's information B is the set being comprised of b and e.The first mapping table finally generating can be as shown in Table 1:
| User's information | The information aggregate of the first business object |
| A | a、d |
| B | b、e |
Table one
Step 104, creates the second mapping table according to the interest pattern of the interest pattern of described business object and described business object group.
In the embodiment of the present invention, according to the interest pattern of the interest pattern of the above-mentioned described business object getting and described business object group, create the second mapping table.This second mapping table can comprise the information aggregate of the information of business object group and the second business object of correspondence.
In a preferred embodiment of the present invention, this step 104 can comprise following sub-step:
Sub-step b1, for the information of certain business object group, obtains the information of the business object with the interest pattern identical with the interest pattern of this business object group;
Sub-step b2, adopts the information aggregate of the second business object corresponding to the information of this business object group of Information generation of described business object;
Sub-step b3, adopts the information aggregate of the information of described business object group and the second business object of correspondence to create the second mapping table.
For example, information 1 for business object group, the interest pattern of this business object group is automobile, in the information of the business object of obtaining and the interest pattern of business object, the information with the business object of the interest pattern identical with the interest pattern automobile of this business object group is a (interest pattern is automobile, Audi), b (interest pattern is automobile, masses) and c (interest pattern is automobile, Alto), therefore, the information aggregate of corresponding second business object of information 1 of business object group is the set being comprised of a, b and c; Information 2 for business object group, the interest pattern of this business object group is cuisines, in the information of the business object of obtaining and the interest pattern of business object, the information with the business object of the interest pattern identical with the interest pattern cuisines of this business object group is d (interest pattern is cuisines, Chinese style cooking), e (interest pattern is cuisines, Japanese food) and f (interest pattern is cuisines, the cooking of Korea Spro's formula), therefore, the information aggregate of corresponding second business object of information 2 of business object group is the set being comprised of d, e and f.The second mapping table finally generating can be as shown in Table 2:
| The information of business object group | The information aggregate of the second business object |
| 1 | a、b、c |
| 2 | d、e、f |
Table two
In a preferred embodiment of the present invention, at described sub-step b2, adopt after described business object generates the step of the second business object set corresponding to the information of this business object group, can also comprise: the degree of association between the information of the information of calculating respectively each business object in the information aggregate of described the second business object and corresponding business object group; According to described degree of association order from big to small, the information of the business object in the information aggregate of described the second business object is sorted.Therefore, in sub-step b3, be and adopt the information of described business object group and the information aggregate of the second business object after corresponding sequence to create the second mapping table.
In the embodiment of the present invention, each business object group can also comprise a plurality of types, can be in advance for each type be given a weighted value, the degree of association (weighted value of the type that for example degree of association can equal to belong to) between the information of the information that the weighted value of the type then belonging to according to the information of business object can computing service object and corresponding business object group.
For example, for example business object group 1, corresponding interest pattern is automobile, and this business object group can comprise top grade, the type such as middle-grade, low-grade, and high-grade weighted value is larger than middle-grade weighted value, middle-grade weighted value is larger than low-grade weighted value, in information a, b and c for the corresponding business object of this business object group, it is high-grade that a belongs to so, and it is middle-grade that b belongs to, it is low-grade that c belongs to, and is therefore followed successively by a, b, c with 1 degree of association size order.Business object group 2 for example again, corresponding interest pattern is cuisines, this business object group can comprise the types such as Chinese style, Japanese, Korea Spro's formula, the weighted value of Chinese style is larger than Japanese weighted value, and Japanese weighted value is larger than the weighted value of Korea Spro formula, so in information d, the e and f for the corresponding business object of this business object group, d belongs to Chinese style, it is Japanese that e belongs to, and f belongs to Korea Spro's formula, is therefore followed successively by d, e, f with 2 degree of association size order.Those skilled in the art can also adopt other any feasible pattern compute associations degree, and the embodiment of the present invention is not limited this.
The above-mentioned creation method to mapping table provided by the invention is introduced, and below the recommend method of business object provided by the invention is introduced.The recommend method of this business object is creation method based on above-mentioned mapping table, has wherein utilized the first above-mentioned created mapping table and the second mapping table.
With reference to Fig. 2, show the process flow diagram of recommend method of a kind of business object of the embodiment of the present invention.The recommend method of this business object specifically can comprise the following steps:
Step 201, receives business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information.
When media platform will be recommended business object to user, first can send business object recommendation request to business object platform, this business object recommendation request can comprise medium type and subscribe to the user's of the type media information.
For example, it is the media that purchase by group that user A and user B have subscribed to type, media platform can be by sending to these users the information that note or multimedia message etc. provide the business object of recommendation, therefore each media platform is before sending recommendation note or multimedia message to user, can send business object recommendation request to business object platform, this business object recommendation request can comprise user's information A, user's information B and medium type purchase by group.
Step 202 is searched the information aggregate of the first business object corresponding to described user's information in the first mapping table being pre-created.
After receiving above-mentioned business object recommendation request, can according to comprising user's information in the first mapping table being pre-created, search the information aggregate of the first business object corresponding to described user's information.The first mapping table herein can be thought and utilizes the method shown in above-mentioned Fig. 1 to create, be that described the first mapping table is according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprise the information aggregate of user's information and the first business object of correspondence.About the above-mentioned associated description for Fig. 1 of concrete establishment mode reference of the first mapping table, the embodiment of the present invention is discussed no longer in detail at this.
For example, the user's that this business object recommendation request comprises information is A and B, can in the first mapping table shown in above-mentioned table one, find respectively the information aggregate of user's information A and corresponding the first business object of B so, the information aggregate that is the first business object that A is corresponding is a, d, and the information aggregate of the first business object that B is corresponding is b, e.
Step 203, determines the information of the business object group that described medium type is corresponding, and in the second mapping table being pre-created, searches the information aggregate of the second business object corresponding to the information of described business object group.
In a preferred embodiment of the present invention, can also be pre-created the 3rd mapping table about the information of medium type and business object group.After receiving above-mentioned business object recommendation request, first can according to comprising medium type determine the information of the business object group that described medium type is corresponding.The step of the information of the business object group that described definite described medium type is corresponding comprises: the 3rd mapping table that obtains the information about medium type and business object group being pre-created; In described the 3rd mapping table, search the information of the business object group that described medium type is corresponding.
For example, if medium type purchases by group corresponding, be that interest pattern is the business object group of automobile and cuisines, the information of corresponding business object group is respectively 1 and 2, and the 3rd mapping table that created so can be as shown in Table 3:
| Medium type | The information of business object group |
| Purchase by group | 1、2 |
Table three
After determining the information of the business object group that medium type is corresponding, can in the second mapping table being pre-created, search according to the information of the business object group of determining the information aggregate of the second business object corresponding to the information of described business object group.The second mapping table herein can be thought and utilizes the method shown in above-mentioned Fig. 1 to create, be that described the second mapping table is according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprise the information aggregate of the information of business object group and the second business object of correspondence.About the above-mentioned associated description for Fig. 1 of concrete establishment mode reference of the second mapping table, the embodiment of the present invention is discussed no longer in detail at this.
For example, the information that the medium type of determining purchases by group corresponding business object group is 1 and 2, can in the second mapping table shown in above-mentioned table two, find respectively the information aggregate of information 1 and 2 corresponding second business objects of business object group so, the information aggregate of the second business object of 1 correspondence is a, b, c, and the information aggregate of the second business object of 2 correspondences is d, e, f.
Step 204 is searched the information of the business object of the information aggregate that is arranged in described the first business object, as the information of business object corresponding to described user's information from the information aggregate of described the second business object.
In above-mentioned steps 202 and step 203, draw after the information aggregate of the first business object and the information aggregate of the second business object, can be for each user's information, from the information aggregate of the second found business object, search the information of business object of the information aggregate of corresponding the first business object of information that is arranged in this user, then the information of the corresponding business object of information using the information of the business object finding as this user.
The information aggregate of the second business object for example, finding according to the information of the corresponding business object group of medium type is a, b, c and d, these two set of e, f.Information A for user, the information aggregate of its corresponding the first business object is a, d, therefore from information aggregate a, the b of the second business object, c, can find information aggregate a, the d that a is arranged in described the first business object, from information aggregate d, the e of the second business object, f, can find information aggregate a, the d that d is arranged in described the first business object, information that therefore can be using the information a of the business object finding and d as business object corresponding to described user's information A.Information B for user, the information aggregate of its corresponding the first business object is b, e, therefore from information aggregate a, the b of the second business object, c, can find information aggregate b, the e that b is arranged in described the first business object, from information aggregate d, the e of the second business object, f, can find information aggregate b, the e that e is arranged in described the first business object, information that therefore can be using the information b of the business object finding and e as business object corresponding to described user's information D.
In a preferred embodiment of the present invention, the information of the business object in the information aggregate of described the second business object can also be, the information of the business object after sorting according to the order from big to small of the degree of association between the information of the information of this business object and corresponding business object group.Concrete sequencer procedure is with reference to the above-mentioned associated description for Fig. 1, and the embodiment of the present invention is discussed no longer in detail at this.
In this kind of situation, step 204 can comprise following sub-step:
Sub-step c1, the information using the information of first business object after sequence in the information aggregate of described the second business object as current business object;
Sub-step c2, judges whether the information of current business object is arranged in the information aggregate of described the first business object; If so, carry out sub-step c3; If not, carry out sub-step c4;
Sub-step c3, the information of the business object that information using the information of current business object as described user is corresponding, and stop judgement;
Sub-step c4, the information using the information of next business object as current business object, and return to sub-step c2.
By adopting above-mentioned ranking and searching mode, can further improve search efficiency, avoid too much unnecessary searching.
Step 205, returns to described user's information and the information of corresponding business object.
In the embodiment of the present invention, after the information of business object corresponding to the information that finds each user, the information of user's information and corresponding business object can be returned to media platform.Media platform is after receiving these information, the information of business object corresponding to each user's information can be sent to respectively to corresponding user, the information of this business object can comprise the unique identification of business object and the data of business object, mainly that the data of business object are sent to user, such as sending to user by modes such as note or multimedia messages herein.
In a preferred embodiment of the present invention, due to the information for certain user, the information of the corresponding business object finding may comprise a plurality of, therefore can also arrange and recommend set to store the information of certain user's the corresponding whole business objects of information.
Therefore, this step 205 can also comprise following sub-step:
Sub-step d1, adds the information of business object corresponding to described user's information in recommendation set corresponding to described user's information to;
Sub-step d2, after the information aggregate of the second business object corresponding to the information of having searched all business object groups, returns to described user's information and corresponding recommendation set.
The information aggregate of the second business object for example, finding according to the information of the corresponding business object group of medium type is a, b, c and d, these two set of e, f.Information A for user, the information of the business object finding from information aggregate a, the b of the second business object, c is a, a can be added in the recommendation set that A is corresponding, the information of the business object finding from information aggregate d, the e of the second business object, f is d, d can be added in the recommendation set that A is corresponding, then user's information A and this recommendation set be returned to media platform; Information B for user, the information of the business object finding from information aggregate a, the b of the second business object, c is b, b can be added in the recommendation set that B is corresponding, the information of the business object finding from information aggregate d, the e of the second business object, f is e, e can be added in the recommendation set that B is corresponding, then user's information B and this recommendation set be returned to media platform.
In the embodiment of the present invention, first can analyze user's historical visit data, to obtain user's information and user's interest pattern, and obtain the interest pattern of information and the business object of business object and the information of the business object group setting in advance and the interest pattern of described business object group; Then can create respectively the first mapping table that comprises user's information and the first business object set of correspondence according to above-mentioned information, and the second mapping table that comprises the information of business object group and the second business object set of correspondence; Last when carrying out the recommendation of business object, can find the first business object set corresponding to targeted customer according to above-mentioned the first mapping table being pre-created and the second mapping table, and the second corresponding business object set that will recommend, and search the business object that is arranged in the first business object set from the second business object set, as business object corresponding to described user's information, finally return to described user's information and corresponding business object.Because the historical visit data to user in the present invention is analyzed, therefore more targeted when recommending, the business object that makes to recommend user is really interested for it, the precision recommended is high, efficiency is high, and can increase the clicking rate of business object, meet consumers' demand to a greater degree.
Instantiation described in above-described embodiment, just for illustrating, does not represent limitation of the present invention, and other similar examples all can be realized.
For aforesaid each embodiment of the method, for simple description, therefore it is all expressed as to a series of combination of actions, but those skilled in the art should know, the present invention is not subject to the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and related action and module might not be that the present invention is necessary.
Below, the creation apparatus of a kind of mapping table provided by the invention is introduced.
With reference to Fig. 3, show the structured flowchart of creation apparatus of a kind of mapping table of the embodiment of the present invention.The creation apparatus of this mapping table specifically can comprise with lower module:
Determination module 301, for obtaining user's historical visit data, and determines user's information and described user's interest pattern according to described historical visit data;
Acquisition module 302, for obtaining the interest pattern of information and the described business object of business object, and obtains the interest pattern of information and the described business object group of the business object group setting in advance;
The first creation module 303, for creating the first mapping table according to the interest pattern of described user's interest pattern and described business object; Wherein, described the first mapping table comprises the information aggregate of user's information and the first business object of correspondence;
The second creation module 304, for creating the second mapping table according to the interest pattern of the interest pattern of described business object and described business object group; Wherein, described the second mapping table comprises the information aggregate of the information of business object group and the second business object of correspondence.
In a preferred embodiment of the present invention, described the first creation module can comprise following submodule:
First obtains submodule, for the information for certain user, obtains the information of the business object with the interest pattern identical with this user's interest pattern;
First generates submodule, for adopting described business object to generate the information aggregate of the first business object corresponding to this user's information;
First creates submodule, for adopting the information aggregate of described user's information and the first business object of correspondence to create the first mapping table.
Described the second creation module can comprise following submodule:
Second obtains submodule, for the information for certain business object group, obtains the information of the business object with the interest pattern identical with the interest pattern of this business object group;
Second generates submodule, for adopting the information aggregate of the second business object corresponding to the information of this business object group of Information generation of described business object;
Second creates submodule, for adopting the information aggregate of the information of described business object group and the second business object of correspondence to create the second mapping table.
In a preferred embodiment of the present invention, described the second creation module can also comprise following submodule:
Calculating sub module, for generating submodule described second, adopt after described business object generates the information aggregate of the second business object corresponding to the information of this business object group the degree of association between the information of the information of calculating respectively each business object in the information aggregate of described the second business object and corresponding business object group;
Sequence submodule, for sorting to the information of the business object of the information aggregate of described the second business object according to described degree of association order from big to small.
In such cases, described second creates submodule, specifically for adopting the information of described business object group and the information aggregate of the second business object after corresponding sequence to create the second mapping table.
The above-mentioned creation apparatus to mapping table provided by the invention is introduced, and below the recommendation apparatus of business object provided by the invention is introduced.The recommendation apparatus of this business object is creation apparatus based on above-mentioned mapping table, has wherein utilized the first above-mentioned created mapping table and the second mapping table.
With reference to Fig. 4, show the structured flowchart of recommendation apparatus of a kind of business object of the embodiment of the present invention.The recommendation apparatus of this business object specifically can comprise with lower module:
Receiver module 401, for receiving business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information;
First searches module 402, for search the information aggregate of the first business object corresponding to described user's information at the first mapping table being pre-created; Wherein, described the first mapping table, for according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprises the information aggregate of user's information and the first business object of correspondence;
Determination module 403, for determining the information of the business object group that described medium type is corresponding;
Second searches module 404, for search the information aggregate of the second business object corresponding to the information of described business object group at the second mapping table being pre-created; Wherein, described the second mapping table, for according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprises the information aggregate of the information of business object group and the second business object of correspondence;
The 3rd searches module 405, for search the information of the business object of the information aggregate that is arranged in described the first business object from the information aggregate of described the second business object, as the information of business object corresponding to described user's information;
Return to module 406, for returning to described user's information and the information of corresponding business object.
In a preferred embodiment of the present invention, the information of the business object in the information aggregate of described the second business object is, the information of the business object after sorting according to the order from big to small of the degree of association between the information of the information of this business object and corresponding business object group.Therefore, the described the 3rd search module and specifically can comprise following submodule:
Determine submodule, for the information using the information of first business object after the information aggregate sequence of described the second business object as current business object;
Judgement submodule, for judging whether the information of current business object is positioned at the information aggregate of described the first business object; If so, the information of business object corresponding to the information using the information of current business object as described user, and stop judgement; If not, the information using the information of next business object as current business object, and call described judgement submodule.
Described determination module specifically can comprise following submodule:
Obtain submodule, for obtaining the 3rd mapping table of the information about medium type and business object group being pre-created;
Search submodule, for search the information of the business object group that described medium type is corresponding at described the 3rd mapping table.
The described module of returning specifically can comprise following submodule:
Add submodule, for the information of business object corresponding to described user's information being added to described user's recommendation set corresponding to information;
Return to submodule, after the information aggregate for the second business object corresponding to the information having searched all business object groups, return to described user's information and corresponding recommendation set.
The embodiment of the present invention can improve the precision that business object is recommended, and improves and recommends efficiency, increases the clicking rate of business object.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part is referring to the part explanation of embodiment of the method.
According to above-mentioned each embodiment, can learn, the present invention is mainly based on large data processing, business object in above-mentioned each embodiment can be advertisement, in the present invention, by advertising platform, be MCS (Message Combination Server, information combined issue server) process, MCS is the back-end server of business combined issue function.In the present invention, main employing is combined issue technology, combined issue refer to media platform to advertising platform periodically initiate request, advertising platform returns to the suitable advertisement combination and this advertisement that are bundled on these media and combines the user group that will push, thereby realize combined issue business, advertising platform can be pushed to by the good ad content of pre-service the user who has subscribed to certain business in batches.By large data processing, obtain on the one hand advertisement user data, thereby obtain the advertising message that this user's most probable is clicked, and upgrade in real time, obtain on the other hand respective advertisement data and advertisement group information, and the advertisement under advertisement group is sorted, according to advertisement and user group's matching relationship, thereby calculate the advertisement putting combination that user is mated most.Like this not only can As soon as possible Promising Policy user's request, and can increase the clicking rate of advertisement.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and each embodiment stresses is the difference with other embodiment, between each embodiment identical similar part mutually referring to.
The embodiment of the present invention can be described in the general context of the computer executable instructions of being carried out by computing machine, for example program module.Usually, program module comprises the routine carrying out particular task or realize particular abstract data type, program, object, assembly, data structure etc.Also can in distributed computing environment, put into practice the present invention, in these distributed computing environment, by the teleprocessing equipment being connected by communication network, be executed the task.In distributed computing environment, program module can be arranged in the local and remote computer-readable storage medium that comprises memory device.
Finally, also it should be noted that, in this article, relational terms such as the first and second grades is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply and between these entities or operation, have the relation of any this reality or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby the process, method, commodity or the equipment that make to comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or be also included as the intrinsic key element of this process, method, commodity or equipment.The in the situation that of more restrictions not, the key element being limited by statement " comprising ... ", and be not precluded within process, method, commodity or the equipment that comprises described key element and also have other identical element.
Above to the creation method of a kind of mapping table provided by the present invention and device, and a kind of recommend method of business object and device, be described in detail, applied specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment is just for helping to understand method of the present invention and core concept thereof; , for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention meanwhile.
Claims (10)
1. a creation method for mapping table, is characterized in that, comprising:
Obtain user's historical visit data, and determine user's information and described user's interest pattern according to described historical visit data;
Obtain the interest pattern of information and the described business object of business object, and obtain the interest pattern of information and the described business object group of the business object group setting in advance;
According to the interest pattern of described user's interest pattern and described business object, create the first mapping table; Wherein, described the first mapping table comprises the information of user's information and the business object of correspondence;
According to the interest pattern of the interest pattern of described business object and described business object group, create the second mapping table; Wherein, described the second mapping table comprises the information aggregate of the information of business object group and the second business object of correspondence.
2. method according to claim 1, is characterized in that, the step that the described interest pattern according to described user's interest pattern and described business object creates the first mapping table comprises:
For certain user's information, obtain the information of the business object with the interest pattern identical with this user's interest pattern;
Adopt described business object to generate the information aggregate of the first business object corresponding to this user's information;
Adopt the information aggregate of described user's information and the first business object of correspondence to create the first mapping table.
3. method according to claim 1, is characterized in that, the step that the described interest pattern according to the interest pattern of described business object and described business object group creates the second mapping table comprises:
For the information of certain business object group, obtain the information of the business object with the interest pattern identical with the interest pattern of this business object group;
Adopt the information aggregate of the second business object corresponding to the information of this business object group of Information generation of described business object;
Adopt the information aggregate of the information of described business object group and the second business object of correspondence to create the second mapping table.
4. method according to claim 3, is characterized in that, after the described business object of described employing generates the step of information aggregate of the second business object corresponding to the information of this business object group, also comprises:
The degree of association between the information of the information of calculating respectively each business object in the information aggregate of described the second business object and corresponding business object group;
According to described degree of association order from big to small, the information of the business object in the information aggregate of described the second business object is sorted.
5. a recommend method for business object, is characterized in that, comprising:
Receive business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information;
In the first mapping table being pre-created, search the information aggregate of the first business object corresponding to described user's information; Wherein, described the first mapping table, for according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprises the information aggregate of user's information and the first business object of correspondence;
Determine the information of the business object group that described medium type is corresponding, and in the second mapping table being pre-created, search the information aggregate of the second business object corresponding to the information of described business object group; Wherein, described the second mapping table, for according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprises the information aggregate of the information of business object group and the second business object of correspondence;
From the information aggregate of described the second business object, search the information of the business object of the information aggregate that is arranged in described the first business object, as the information of business object corresponding to described user's information;
Return to described user's information and the information of corresponding business object.
6. method according to claim 5, it is characterized in that, the information of the business object in the information aggregate of described the second business object is, the information of the business object after sorting according to the order from big to small of the degree of association between the information of the information of this business object and corresponding business object group
Described information of searching the business object of the information aggregate that is arranged in described the first business object from the information aggregate of described the second business object, comprises as the step of the information of business object corresponding to described user's information:
Information using the information of first business object after sequence in the information aggregate of described the second business object as current business object;
Judge whether the information of current business object is arranged in the information aggregate of described the first business object;
If so, the information of business object corresponding to the information using the information of current business object as described user, and stop judgement;
If not, the information using the information of next business object as current business object, and return and describedly judge whether the information of current business object is arranged in the step of the information aggregate of described the first business object.
7. method according to claim 5, is characterized in that, the step of the information of the business object group that described definite described medium type is corresponding comprises:
Obtain the 3rd mapping table of the information about medium type and business object group being pre-created;
In described the 3rd mapping table, search the information of the business object group that described medium type is corresponding.
8. method according to claim 5, is characterized in that, described in return to described user's information and the information of corresponding business object step comprise:
The information of business object corresponding to described user's information is added in recommendation set corresponding to described user's information;
After the information aggregate of the second business object corresponding to the information of having searched all business object groups, return to described user's information and corresponding recommendation set.
9. a creation apparatus for mapping table, is characterized in that, comprising:
Determination module, for obtaining user's historical visit data, and determines user's information and described user's interest pattern according to described historical visit data;
Acquisition module, for obtaining the interest pattern of information and the described business object of business object, and obtains the interest pattern of information and the described business object group of the business object group setting in advance;
The first creation module, for creating the first mapping table according to the interest pattern of described user's interest pattern and described business object; Wherein, described the first mapping table comprises the information aggregate of user's information and the first business object of correspondence;
The second creation module, for creating the second mapping table according to the interest pattern of the interest pattern of described business object and described business object group; Wherein, described the second mapping table comprises the information aggregate of the information of business object group and the second business object of correspondence.
10. a recommendation apparatus for business object, is characterized in that, comprising:
Receiver module, for receiving business object recommendation request; Wherein, described business object recommendation request comprises the user's of medium type and subscription the type media information;
First searches module, for search the information aggregate of the first business object corresponding to described user's information at the first mapping table being pre-created; Wherein, described the first mapping table, for according to the mapping table of user's the interest pattern obtaining in advance and the establishment of the interest pattern of business object, comprises the information aggregate of user's information and the first business object of correspondence;
Determination module, for determining the information of the business object group that described medium type is corresponding;
Second searches module, for search the information aggregate of the second business object corresponding to the information of described business object group at the second mapping table being pre-created; Wherein, described the second mapping table, for according to the mapping table of the interest pattern of business object obtaining in advance and the establishment of the interest pattern of business object group, comprises the information aggregate of the information of business object group and the second business object of correspondence;
The 3rd searches module, for search the information of the business object of the information aggregate that is arranged in described the first business object from the information aggregate of described the second business object, as the information of business object corresponding to described user's information;
Return to module, for returning to described user's information and the information of corresponding business object.
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