CN104080007A - Method and system for generating commodity trading information in video playing - Google Patents
Method and system for generating commodity trading information in video playing Download PDFInfo
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- CN104080007A CN104080007A CN201410340581.3A CN201410340581A CN104080007A CN 104080007 A CN104080007 A CN 104080007A CN 201410340581 A CN201410340581 A CN 201410340581A CN 104080007 A CN104080007 A CN 104080007A
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- 238000000034 method Methods 0.000 title claims abstract description 55
- 230000008569 process Effects 0.000 claims abstract description 26
- 230000002452 interceptive effect Effects 0.000 claims abstract description 25
- 238000012163 sequencing technique Methods 0.000 claims description 3
- 230000006870 function Effects 0.000 description 10
- 238000005516 engineering process Methods 0.000 description 6
- 230000009286 beneficial effect Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000000694 effects Effects 0.000 description 3
- 230000008859 change Effects 0.000 description 2
- 238000004590 computer program Methods 0.000 description 2
- 208000001491 myopia Diseases 0.000 description 2
- 235000014510 cooky Nutrition 0.000 description 1
- 230000008878 coupling Effects 0.000 description 1
- 238000010168 coupling process Methods 0.000 description 1
- 238000005859 coupling reaction Methods 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
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Abstract
The invention discloses a method and system for generating commodity trading information in video playing. The method comprises the steps that when commodity information is displayed in the video playing process, whether trade information directly associated with the commodity information exists or not is judged; if the trade information directly associated with the commodity information exists, associated trade information is obtained; if not, data of corresponding commodities in the commodity information are analyzed; the data in the internet are searched for, and the trade information of the commodities is obtained; the trade information comprises commodity data and trade links; the trade information and interactive labels are packaged to be a trade processing window, and the trade processing window is issued to a video playing page. In the video playing process, more detailed trade information of the issued commodities is displayed, link payment is performed on purchase channels, and convenient conditions are provided for knowing and purchasing the commodities by a user.
Description
Technical field
The application relates to Internet technical field, specifically, relates to the method and system that generate commodity transaction information in video playback.
Background technology
Current, along with the high mature of multimedia technology and spreading network information technology, by netcast browsing multimedia video, become already thousands of users' custom.The various media formats such as film, TV play, variety show or news, all can present using Internet video as carrier to user; Various demands such as user's work, amusement and study are met fully.User can use the terminals such as PC, mobile phone, panel computer and even Web TV to browse easily a large amount of Internet videos; User both can carry out video tour by the software such as player or client of installing in terminal, also can carry out video tour by browsing device net page.In a word, watching Internet video is the one way of life mode of being extensively familiar with.
In the process of video playback, often do not affecting under the prerequisite of normal play, issuing some merchandise news.This provides the many displaying merchandises of energy on the one hand channel for businessman, also can make user obtain more easily merchandise news on the other hand, is a kind of strategy of mutually beneficial doulbe-sides' victory.
From technological layer, in general the merchandise news in video display process be distributed on following three time points: before video playback, video suspend time and video playback complete after.And the carrier of merchandise news can be also the multimedia of the forms such as word, picture, animation or short-sighted frequency.
In the prior art, for this scheme of publishing commodity information during video playback, enough do not utilized fully.The defect that prior art exists is that user is merely able to by content of multimedia, simply browses described merchandise news; If but user wish to understand about more details of these commodity, or while wishing to buy at once these commodity, prior art cannot directly be met consumers' demand.
Summary of the invention
In view of this, technical problems to be solved in this application have been to provide the method and system that generate Transaction Information in video playback, can be in publishing commodity information, more detailed commodity transaction information is provided.
In order to solve the problems of the technologies described above, the application provides a kind of method that generates commodity transaction information in video playback, it is characterized in that, comprising:
When presenting merchandise news in video display process, judge whether the Transaction Information of existence and described merchandise news direct correlation;
Obtain associated Transaction Information if exist;
If do not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity;
Described Transaction Information comprises commodity data and transaction link;
Described Transaction Information and interactive tag are encapsulated as to trading processing window, and described trading processing window is published to the video playback page.
Preferably, wherein, describedly in the Internet, search for described data, the Transaction Information that obtains described commodity also comprises:
The Transaction Information searching from the Internet is sorted, and retain the previous or multiple Transaction Informations after sequence.
Preferably, wherein, also comprise:
Respond customer transaction instruction by interactive tag, generate the transaction payment page.
Preferably, wherein, also comprise:
Respond user by interactive tag and hold instruction, described Transaction Information is saved to pending region.
Preferably, wherein, also comprise:
In the time that video playback completes, Transaction Information is preserved in pending region, generates trading processing prompting.
Preferably, wherein, in described video display process, present merchandise news and comprise:
Play publishing commodity information in the page;
Or, display of commodity information in broadcasting pictures.
Preferably, wherein, also comprise:
Preserve in advance user's commercial articles searching record, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
In order to solve the problems of the technologies described above, the application also provides the system that generates commodity transaction information in a kind of video playback, it is characterized in that, comprising:
Transaction Information module, for when the video display process publishing commodity information, judges whether to exist the Transaction Information with described merchandise news direct correlation; Obtain associated Transaction Information if exist; If do not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity; Described Transaction Information comprises commodity data and transaction link;
Page package module, for being encapsulated as trading processing window by described Transaction Information and interactive tag;
Window release module, for being published to the video playback page by described trading processing window.
Preferably, wherein, described Transaction Information module comprises:
Judging unit, for judging whether the Transaction Information of existence and described merchandise news direct correlation;
Acquiring unit, in the time there is the Transaction Information of direct correlation, obtains associated Transaction Information;
Resolution unit, in the time not there is not the Transaction Information of direct correlation, resolves the data of corresponding commodity in described merchandise news;
Search unit, searches for described data for the Internet, obtains the Transaction Information of described commodity;
Sequencing unit, for the Transaction Information searching from the Internet is sorted, and retains the previous or multiple Transaction Informations after sequence.
Preferably, wherein, also comprise:
Interactive module, for responding user instruction by interactive tag, generates the transaction payment page or described Transaction Information is saved to pending region.
Compared with prior art, the method and system described in the application, has reached following effect:
1, in video display process, represent the more detailed Transaction Information of institute's publishing commodity, link pays purchasing channel, for user understands and even buys this commodity, the condition of providing convenience.
2, by by Transaction Information sequence, retain the previous or multiple Transaction Informations after sequence, ensured accuracy and the fail safe of Transaction Information.
3, combine " buying at once " function and " shopping cart " function, further for the condition of providing convenience is bought in user's payment.
Certainly, arbitrary product of enforcement the application must not necessarily need to reach above-described all technique effects simultaneously.
Brief description of the drawings
Accompanying drawing described herein is used to provide further understanding of the present application, forms the application's a part, and the application's schematic description and description is used for explaining the application, does not form the improper restriction to the application.In the accompanying drawings:
Fig. 1 is method flow diagram described in the embodiment of the present application;
Fig. 2 is the embodiment of the present application broadcast interface schematic diagram;
Fig. 3 is method flow diagram described in another embodiment of the application;
Fig. 4 is system configuration schematic diagram described in the embodiment of the present application.
Embodiment
Censure specific components as used some vocabulary in the middle of specification and claim.Those skilled in the art should understand, and hardware manufacturer may be called same assembly with different nouns.This specification and claims are not used as distinguishing the mode of assembly with the difference of title, but the difference in function is used as the criterion of distinguishing with assembly.If " comprising " mentioned in the middle of specification and claim is in the whole text an open language, therefore should be construed to " comprise but be not limited to "." roughly " refer to that in receivable error range, those skilled in the art can solve the technical problem within the scope of certain error, reach described technique effect substantially.In addition, " couple " word and comprise directly any and electric property coupling means indirectly at this.Therefore, be coupled to one second device if describe a first device in literary composition, represent that described first device can directly be electrically coupled to described the second device, or be indirectly electrically coupled to described the second device by other devices or the means that couple.Specification subsequent descriptions is to implement the application's preferred embodiments, and right described description is to illustrate that the application's rule is object, not in order to limit the application's scope.The application's protection range is when being as the criterion depending on the claims person of defining.
The application provides a kind of method that generates commodity transaction information in video display process, to realize in video display process in publishing commodity information, generate corresponding Transaction Information and issue, being convenient to user and understanding the details of these commodity, direct payment being set and buying.
Shown in Figure 1, be a specific embodiment of method described in the application.In the present embodiment, said method comprising the steps of:
Step 101, when presenting merchandise news in video display process, judge whether to exist and the Transaction Information of described merchandise news direct correlation; Enter step 102 if exist; Enter step 103 if do not exist.
If existing, step 102 obtains associated Transaction Information.
If step 103 does not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity.
The merchandise news presenting in video display process can be to play the merchandise news of issuing in the page, the advertisement of for example these commodity; Carrier can be also the multimedia of the forms such as word, picture, animation or short-sighted frequency; Can be even also a part for video image, the merchandise news of some commodity that picture occurs, such as personage's the commodity such as clothes or ornaments in picture.But, by described merchandise news, user only can have a understanding roughly to these commodity.But as want to understand more details or purchase, be merely able to be realized by other approach by user oneself.
In the present embodiment, the Transaction Information of these commodity will further be obtained by described merchandise news.Shown in Fig. 2, playing the merchandise news of issuing in the page is the advertisement of sunglasses A; So-called Transaction Information is the specifying information relevant to the transaction of sunglasses A.Described Transaction Information comprises commodity data and transaction link.Transaction link can be pointed to the shopping webpage that sells sunglasses A, and for example, in the present embodiment, the shopping page of sunglasses A in shopping website T is pointed in described transaction link; Commodity data can be the data such as the price, brand, detail parameters, pattern of sunglasses A; These data generally also can directly be obtained in the shopping webpage that transaction link is pointed to.
It should be noted that, in the present embodiment, obtain the mode of Transaction Information by merchandise news, two kinds of modes setting forth in can integrating step 102 ~ step 103.
The in the situation that of step 102, the merchandise news itself of issuing is associated complete Transaction Information.That is to say, merchandise news linked the shopping webpage in its official sale's channel originally; Transaction link and commodity data in described Transaction Information all can directly obtain.
Contrary the in the situation that of step 103, if the merchandise news of issuing does not have connected transaction information, in the present embodiment, will obtain by internet hunt.First need from described merchandise news, parse the data of corresponding commodity.So-called data is the keyword as web search, can be the information such as title, model or brand of commodity.
In the present embodiment, described data i.e. " sunglasses A ", searches for thus, obtains shopping website T and has comprised 30 shopping webpages about sunglasses A, that is to say the trade company that has 30 sale sunglasses A in shopping website T.Preferably, can also, according to indexs such as trade company's prestige degree, sales volume or prices, the Transaction Information searching from the Internet being sorted, and retain the previous or multiple Transaction Informations after sequence, is user's demonstration so that follow-up.Ensured thus, the Transaction Information of showing to user is more accurate, and payment purchasing channel corresponding to Transaction Information is also more safe and reliable or price is cheaper.In the present embodiment, retain a highest Transaction Information of sales volume according to sequence.
Preferably, in the present embodiment, can also preserve in advance user's commercial articles searching record, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
That is to say, can, in user's process used in everyday, record the part consumption purpose of understanding user by commercial articles searching, and for these consumption purposes, provide Transaction Information to user targetedly.For example, in commercial articles searching record, having recorded this user had in the recent period for " sunglasses " these commodity; While there is so the merchandise news shown in Fig. 2, this merchandise news can match with commercial articles searching record, assert that thus " sunglasses A " this merchandise news is likely the commodity that user needs, further select to start the follow-up flow process of obtaining respective transaction information.
If but in user's commercial articles searching record, do not comprise the record relevant to " sunglasses ", also could select not start the follow-up flow process of obtaining respective transaction information; In order to avoid show unnecessary Transaction Information, cause user to experience decline.
Step 104, described Transaction Information and interactive tag are encapsulated as to trading processing window.
Step 105, described trading processing window is published to the video playback page.
In the present embodiment, the form of described trading processing window is referring to Fig. 2.Commodity data in Transaction Information is presented intuitively in trading processing window, and transaction link is associated with in " buying at once " and " adding shopping cart " two interactive tag.Can directly jump to shopping webpage from playing the page by above two interactive tag, carry out follow-up payment process of purchase.
As seen through the above technical solutions, the beneficial effect that the present embodiment exists is: in video display process, represented the more detailed Transaction Information of institute's publishing commodity, link pays purchasing channel, for user understands and even buys this commodity, the condition of providing convenience; By by Transaction Information sequence, retain the previous or multiple Transaction Informations after sequence, ensure accuracy and the fail safe of Transaction Information.
Embodiment illustrated in fig. 1 for generating a basic embodiment of the method for commodity transaction information in video playback described in the application.On this basis, can also the flow process of described method further be optimized and be expanded, obtain following examples, shown in Figure 3.
Step 301, when presenting merchandise news in video display process, judge whether to exist and the Transaction Information of described merchandise news direct correlation; Enter step 102 if exist; Enter step 103 if do not exist.
If existing, step 302 obtains associated Transaction Information.
If step 303 does not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity.
Step 304, described Transaction Information and interactive tag are encapsulated as to trading processing window, and described trading processing window is published to the video playback page.
Step 305, respond customer transaction instruction by interactive tag, generate the transaction payment page.
Step 306, respond user by interactive tag and hold instruction, described Transaction Information is saved to pending region.
In Fig. 2, " buying at once " and " adding shopping cart " two interactive tag,, for carrying out directly alternately with user, produce user instruction.
When user clicks " buying at once " label, mean that user needs the commodity in purchase-transaction information, generate customer transaction instruction; And then in response to described customer transaction instruction, by the transaction link of interactive tag association, jump to the transaction payment page.
Or, when user wishes temporarily Transaction Information to be preserved and treated by " adding shopping cart " this interactive tag, this Transaction Information to be saved to subsequent treatment in a special pending region; From representing form, it is exactly in fact " commodity relevant this Transaction Information are added to the shopping cart " function in conventional web page operation.
It should be noted that, if this user is login user, described pending region is set up specially for this user account; Can preserve for a long time this user and place Transaction Information wherein.If this user is non-login user, also can according to this user's cookie interim set up a pending region, within the scope of certain hour, preserve the Transaction Information that this user places; If user's logon account in scope at this moment, can also, by the Transaction Information in the pending region of setting up temporarily, dump in the pending region of the account.
Step 307, in the time that video playback completes, Transaction Information is preserved in pending region, generates trading processing prompting.
After video playback completes, if now Transaction Information (being to have preserved some commodity in shopping cart) is preserved in pending region, generate a trading processing prompting, with reminding user, commodity in shopping cart are further processed.
Certainly, user can select to carry out follow-up payment process of purchase according to prompting, also can close described trading processing prompting; Preferably, if described prompting is closed, can be arranged within the scope of certain hour, no longer for this user generates new trading processing prompting.
As seen through the above technical solutions, the beneficial effect that the present embodiment exists is: combine " buying at once " function and " shopping cart " function, further for the condition of providing convenience is bought in user's payment; Described in the present embodiment, method overall technical architecture is more complete, open more abundant.
Shown in Fig. 4, for generating the specific embodiment of the system of Transaction Information in video playback described in the application.System described in the present embodiment is for realizing the method described in previous embodiment, and its technical scheme is identical in essence, and in previous embodiment, corresponding description, is equally applicable in the middle of the present embodiment.Described system comprises:
Transaction Information module 401, for when the video display process publishing commodity information, judges whether to exist the Transaction Information with described merchandise news direct correlation; Obtain associated Transaction Information if exist; If do not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity; Described Transaction Information comprises commodity data and transaction link.
Described Transaction Information module 401 comprises:
Judging unit, for judging whether the Transaction Information of existence and described merchandise news direct correlation.
Acquiring unit, in the time there is the Transaction Information of direct correlation, obtains associated Transaction Information.
Resolution unit, in the time not there is not the Transaction Information of direct correlation, resolves the data of corresponding commodity in described merchandise news.
Search unit, searches for described data for the Internet, obtains the Transaction Information of described commodity.
Sequencing unit, for the Transaction Information searching from the Internet is sorted, and retains the previous or multiple Transaction Informations after sequence.
Page package module 402, for being encapsulated as trading processing window by described Transaction Information and interactive tag.
Window release module 403, for being published to the video playback page by described trading processing window.
Interactive module 404, for responding user instruction by interactive tag, generates the transaction payment page or described Transaction Information is saved to pending region.
As seen through the above technical solutions, the beneficial effect that described in the present embodiment, system exists is: in video display process, represented the more detailed Transaction Information of institute's publishing commodity, link pays purchasing channel, for user understands and even buys this commodity, the condition of providing convenience; Combine " buying at once " function and " shopping cart " function, further for the condition of providing convenience is bought in user's payment; Described in the present embodiment, method overall technical architecture is more complete, open more abundant.
In conjunction with technical scheme in above embodiment, in video playback, generate the beneficial effect that the method and system of Transaction Information exist described in the application and be:
1, in video display process, represent the more detailed Transaction Information of institute's publishing commodity, link pays purchasing channel, for user understands and even buys this commodity, the condition of providing convenience.
2, by by Transaction Information sequence, retain the previous or multiple Transaction Informations after sequence, ensured accuracy and the fail safe of Transaction Information.
3, combine " buying at once " function and " shopping cart " function, further for the condition of providing convenience is bought in user's payment.
Those skilled in the art should understand, the application's embodiment can be provided as method, device or computer program.Therefore, the application can adopt complete hardware implementation example, completely implement software example or the form in conjunction with the embodiment of software and hardware aspect.And the application can adopt the form at one or more upper computer programs of implementing of computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) that wherein include computer usable program code.
Above-mentioned explanation illustrates and has described some preferred embodiments of the application, but as previously mentioned, be to be understood that the application is not limited to disclosed form herein, should not regard the eliminating to other embodiment as, and can be used for various other combinations, amendment and environment, and can, in invention contemplated scope described herein, change by technology or the knowledge of above-mentioned instruction or association area.And the spirit and scope that the change that those skilled in the art carry out and variation do not depart from the application, all should be in the protection range of the application's claims.
Claims (10)
1. a method that generates commodity transaction information in video playback, is characterized in that, comprising:
When presenting merchandise news in video display process, judge whether the Transaction Information of existence and described merchandise news direct correlation;
Obtain associated Transaction Information if exist;
If do not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity;
Described Transaction Information comprises commodity data and transaction link;
Described Transaction Information and interactive tag are encapsulated as to trading processing window, and described trading processing window is published to the video playback page.
2. the method that generates according to claim 1 commodity transaction information in video playback, is characterized in that, describedly in the Internet, searches for described data, and the Transaction Information that obtains described commodity also comprises:
The Transaction Information searching from the Internet is sorted, and retain the previous or multiple Transaction Informations after sequence.
3. according to according to the method that generates commodity transaction information in video playback described in claim 1 or 2, it is characterized in that, also comprise:
Respond customer transaction instruction by interactive tag, generate the transaction payment page.
4. according to the method that generates commodity transaction information in video playback described in claim 1 or 2, it is characterized in that, also comprise:
Respond user by interactive tag and hold instruction, described Transaction Information is saved to pending region.
5. according to the method that generates commodity transaction information in video playback described in claim 4 any one, it is characterized in that, also comprise:
In the time that video playback completes, Transaction Information is preserved in pending region, generates trading processing prompting.
6. according to the method that generates commodity transaction information in video playback described in claim 1 or 2, it is characterized in that, in described video display process, present merchandise news and comprise:
Play publishing commodity information in the page;
Or, display of commodity information in broadcasting pictures.
7. the method that generates according to claim 6 commodity transaction information in video playback, is characterized in that, also comprises:
Preserve in advance user's commercial articles searching record, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
8. a system that generates commodity transaction information in video playback, is characterized in that, comprising:
Transaction Information module, for when the video display process publishing commodity information, judges whether to exist the Transaction Information with described merchandise news direct correlation; Obtain associated Transaction Information if exist; If do not exist, resolve the data of corresponding commodity in described merchandise news; And in the Internet, search for described data, obtain the Transaction Information of described commodity; Described Transaction Information comprises commodity data and transaction link;
Page package module, for being encapsulated as trading processing window by described Transaction Information and interactive tag;
Window release module, for being published to the video playback page by described trading processing window.
9. the system that generates according to claim 8 commodity transaction information in video playback, is characterized in that, described Transaction Information module comprises:
Judging unit, for judging whether the Transaction Information of existence and described merchandise news direct correlation;
Acquiring unit, in the time there is the Transaction Information of direct correlation, obtains associated Transaction Information;
Resolution unit, in the time not there is not the Transaction Information of direct correlation, resolves the data of corresponding commodity in described merchandise news;
Search unit, searches for described data for the Internet, obtains the Transaction Information of described commodity;
Sequencing unit, for the Transaction Information searching from the Internet is sorted, and retains the previous or multiple Transaction Informations after sequence.
10. the system that generates according to claim 8 or claim 9 commodity transaction information in video playback, is characterized in that, also comprises:
Interactive module, for responding user instruction by interactive tag, generates the transaction payment page or described Transaction Information is saved to pending region.
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| CN201410340581.3A CN104080007B (en) | 2014-07-17 | 2014-07-17 | Video playback generates the method and system of commodity transaction information |
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| CN201410340581.3A CN104080007B (en) | 2014-07-17 | 2014-07-17 | Video playback generates the method and system of commodity transaction information |
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