BRPI0921721B1 - system to influence customers at the time of decision in a retail establishment - Google Patents

Abstract

System for Influencing Customers at the Time of Decision at a Retail Establishment The invention refers to a system and method for influencing consumers to think while they make purchasing decisions at a retail establishment. Specifically, systems and methods for influencing consumers can act at the first moment of a consumer's truth by transmitting one or more influential messages to a portable wireless electronic device or smart shopping cart via a communication network is near a consumer during a tour of a retail establishment.

Description

SYSTEM FOR INFLUENCING CUSTOMERS AT THE TIME OF

DECISION IN A RETAIL ESTABLISHMENT

CROSS REFERENCES RELATED TO THIS ORDER

This application claims priority to US patent application US 61 / 110,202 filed on October 31, 2008, US 12,353,817 non-provisional US patent application filed on January 14, 2009, US 12,353,760 non-provisional US patent application filed on January 14 of 2009, and non-provisional US patent application US 12,408,581 filed on March 20, 2009, which are incorporated herein by reference in their entirety. This application incorporates the following documents by reference in its entirety: US 12 / 058,705 non-provisional US patent application filed on March 29, 2008, US 12 / 172,326 non-provisional US patent application filed on July 14, 2008, and application US 11 / 859,703 non-provisional US patent filed on September 21, 2007.

FIELD OF THE INVENTION

The present invention is concerned with influencing a consumer while he is inside stores or near a retail establishment. Specifically, influencing a consumer's behavior includes influencing a consumer's purchase decisions in the first instance of a consumer's truth by transmitting an influential message through a wireless communication network to a wireless end device located near said consumer during your trip to a travel establishment.

BACKGROUND OF THE INVENTION

Retailers have come under pressure due to high product prices, high transportation costs, high labor costs and high advertising costs inside and outside their shopping centers. Retailers now, more than ever, are having their profit margins wiped out by situations far beyond their control. Most importantly, retailers who control their own retail space need to optimize the use of that space in order to arouse consumer interest. Such consumer interest is expensive to obtain and is often unsatisfactory. For example, consumer buying habits are known to be acquired at the point of sale. These habits data are generic, but fail to provide specific perception of a consumer's behavior, that is, the reasons that lead a consumer to choose a specific product for purchase. Today, with the exception of consumers in the store with one or more qualified people trained in conducting tests focused on groups, the ability to obtain consumer criteria at the time of decision is non-existent.

Grocery stores are among the most affected, as their profit margins are often no more than 1 to 2 percent of a store's total sales. Currently, stores increase their profit margins by selling and renting shelf space within the store, just like a real estate agency. To increase the price of shelf space in stores and to obtain a greater variety of products within stores, stores must offer wholesale product suppliers a more effective and influential way to sell their products to store consumers. Stores need to find a way to provide suppliers with systems and methods that are effective in influencing consumers early in the purchase decision so that suppliers and retailers sell more products. Suppliers will give awards to stores that employ such systems and methods.

Consumers are also feeling the pinch of each escalating price of commodities, such as crude oil, corn and others. As a result, consumers have become increasingly aware of the cost of their monthly food bills. However, modern day life does not give consumers the luxury of spending time researching and cutting out coupons or other savings mechanisms normally offered by retailers. Therefore, consumers need a way to make shopping easier, faster and cheaper.

Currently, retailers try to influence consumers before, during and after analysis of product purchases by advertising products within the store through the store's speakers, through elaborate posters, print ads stuck on shopping carts, weekly circulating inserts for customers. consumers entering the store, and placing electronic tags on product display shelves. These methods are inefficient and often result in more costs for the store, which is passed on to consumers.

Therefore, what is needed is a system that tracks, analyzes and responds to consumer decision making for a product that is low-cost, highly effective and highly reliable. It is important that these systems and methods serve to improve, simplify and streamline a consumer's experience with very little cost, if any, to absorb this cost so that it does not have any negative impact on a store's profit margin. This was achieved through one or more of the modalities described below and will now be explained in more detail and particularity.

SUMMARY OF THE INVENTION

In an exemplary modality of the system to influence the choice of a product by the consumer during a consumer tour in a retail establishment, the following are present: (1) a multi-network of communication located in said retail establishment; (2) a logic mechanism operatively connected to said multi-network communication, the logic mechanism manages said multi-network communication, and (3) a wireless end device positioned close to said consumer. The wireless end device collects information about the product of said consumer, which is tracked through the communication of said multi-network communication with the logic mechanism. The logic mechanism delivers an influential message, intended to influence the consumer's choice of a product, to the consumer's wireless end device.

In an alternative exemplary modality, there is a system of influencing the choice of a product by the consumer in a first moment of truth in a retail establishment that includes several elements that will be addressed each separately.

The first element of this execution includes a multi-network of communication located in that establishment. The second, a logic mechanism that is operatively connected to the so-called multi-network communication to organize and manage data communication through the multi-network communication. Third, the products positioned at said retail outlet for purchases by said consumer specify the location of the products for which the retail outlet is aware. Fourth, a map of said retail establishment is provided in this execution, where an X and Y axis in two dimensions is juxtaposed over a map of said retail establishment to provide each element in said map of the retail establishment with a set of coordinates of position X and Y. Fifth, a product location map is provided, in which the logic engine is aware of most product locations positioned on the retail outlet. Sixth, a wireless end device is positioned in the vicinity of said consumer.

In said execution, the wireless end device is operatively connected to a location tracking device, which is controlled via said multi-network communication by the logic mechanism to produce consumer location data. In addition, the wireless end device is operatively connected to a device to read the product information. The consumer checks each product to be purchased on the device to read the product information to create product selection data. In addition, the wireless end device transmits the product selection data to the logic engine which then compares the product selection data for a single product selected by said consumer with said consumer location data collected in the time when said product selection data were obtained. This creates a relationship between the location of the product and the consumer.

The logic engine examines the relationship between product location and consumer, product selection location data and product selection data for said consumer to determine whether that consumer experienced a first moment of truth. Then, the logic mechanism creates an influential message and delivers it through said multi-network communications to the final wireless device positioned close to said consumer. Finally, influential messages influence said consumer just before, at, or close to, said first moment of truth.

In an alternative exemplary modality there is a method to influence the choice of the product by the consumer during a consumer tour in a retail establishment. Said method comprises a first step of placing a multi-network communication in a retail establishment. This communication network includes a mesh communication network and a star communication network. Then, a logic mechanism is provided in operational connection with the said multi-network communication. A wireless end device is provided to said consumer to stay close to said consumer during said consumer tour of the retail establishment.

The wireless end device is in tracked communication with the mesh communication network of the said multi-network communication. Then, said wireless end device is electronically associated with said multi-network communication. Then, the logic mechanism identifies a product on the monitor at the said retail establishment that is between about six inches and about ten feet from the consumer. Then, the logic mechanism determines an influential message to be transmitted to the wireless end device, attached very close to the consumer and transmits said influential message to the consumer's wireless end device. In the exemplificative modality, said consumer can choose not to receive influential messages sent to his final wireless device.

Other embodiments of the present invention, as well as the structure and operation of these embodiments of this invention, are described in detail below, with reference to the attached drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

Although the descriptive report is concluded through the particular presentation of the claims indicating the claim for the invention, the modalities will be better understood with the aid of the following descriptions, together with the attached figures, where the numerical references identify similar corresponding elements, in which:

Figure 1 is a schematic plan view of a store

having a multi-network of Communication preferred based in a store; The figure 2A and The figure 2B provide an View schematic of an network Communication in mesh useful example in an store; The figure 3A and The figure 3B provide an View schematic of an network in Communication in star

useful example in a store;

Figure 4 provides a schematic view of a store that provides an exemplary multi-network with a star communication network and a mesh communication network useful in a store;

Figure 5 provides a flowchart of a system modality and method for calculating, storing and tracking the location of a consumer's presumed location within the store;

Figure 6 presents a flowchart of an alternative modality of the system and method for calculating, storing and tracking the location of a consumer's presumed location within the store;

Figure 7 provides a schematic front view of a wireless end device used by a manager, associate, or consumer, and

Figure 8 shows a schematic of a smart shopping cart used by a consumer in a store.

DETAILED DESCRIPTION OF THE NUMERICAL REFERENCES

In reference to the drawings, similar references represent similar elements throughout the drawings. A list with reference numerals and associated elements is shown below:

Store

Multi-network communication lines

Consumer

Employee

Manager

Communication network

Multi-network router

Mesh communication network

Star communication network

System communication line

Network communication data

Multi-network organizer

Logic mechanism

Switch

Gateway Server

Store server

Location tracking server

Wireless end device

Interface keys

Cart button

Smart shopping cart

Puller

Basket

Shopping cart inner surface

Under transportation

Weighing device

0 Hook

DETAILED DESCRIPTION OF THE INVENTION

The first moment of truth is the moment of the decision that a consumer takes to first consider a product for purchase, choosing or not the product considered. In addition, the main components of the first moment of truth include: 1) the product considered for selection, 2) if it is selected for purchase, the product chosen, 3) the time spent by the consumer to consider a specific product for selection , 4) a presumed location of the consumer in a store in relation to the location of the product under consideration for the product for selection (for example, of the products, in the showcase, on the end plate, etc.) and one, two, three, or four of any of the four key elements noted above. Typically, the first moment of truth occurs at intervals of about two to approximately seven seconds. However, people versed in the art will easily recognize that the first moment of truth can go beyond the normal limit and that this extension remains within the definition given here for the first moment of truth.

The terms intended purchase and purchase intent, used here means the removal of a product by the consumer from a store shelf, kiosk, or showcase in consideration of the purchase potential and products that a consumer has to include in their shopping list.

Tracked communication used here means the ability of the multi-communication network to track wireless end devices when these devices are placed in close proximity to the consumer.

Gateway expression gateway server used here means a server that is receiving data from the store's multi-network communication through a key that is routed by a gateway server to other storage servers, such as an associated task management server, an assisted computer ordering the computer system, a point of sale server, a location tracking server, an ISP server, or another store's computer.

The term computing functions used herein means any and all microprocessors or microcontrollers based on computational tasks or routines known in the art that occur on a computer or computing device that comprise a computer program, memory and a processor.

The term computational work used here means that these types of common computations associated with known computers and / or types of device servers such as complex microcontrollers and / or central processing units (CPUs). Such devices that perform computational work, generally, have the ability to carry extensive computer programs and perform various types of routines and subroutines on them.

term influence or influence in product selection means the system's ability to make the consumer aware of the following: (1) potential health risks (2); cheaper alternative product, (3) best rated alternative product, (4) complementary products to be added right after choosing the product and / or (5) product information. It should be noted here that the preferred influence causes a consumer to act or not to act in a manner consistent with his interests.

The term wireless end device, used here means an electronic device and, ideally, a portable wireless electronic device that operates through a multi-network communication and is used close to the consumer as he wanders throughout the retail establishment. Each wireless end device acts as a blind node throughout the communication network.

The term blind node, as used, refers to those nodes in the multi-network communication, which would be unknown to the system, but known to the location tracking device.

In an exemplary embodiment, said wireless end device is associated with a device for reading product information. As used here, the device for reading product information refers to an electronic device for scanning readable media. A device for scanning products includes, but is not limited to, imaging systems capable of taking photographs. A reading medium is a unique identifier for an item or class of items within the retail establishment that is capable of being read and understood by an electronic device and, in some cases, a human being. A bar code is an example of a means of reading. Bar codes include, but are not limited to, a Global Identification Number (GTIN), UPC, UPC-A, UPC-E, EAN13, EAN8, Databar (multiple versions), GSI-128, and any other identification of a product known to persons skilled in the art.

In some exemplary embodiments, a wireless end device is temporarily attached to an intelligent shopping cart, with which the wireless end device is attached close to the consumer. In this modality, both the wireless end device and the smart shopping cart are associated and communicatively coupled with the communication multi-network. In alternative exemplary embodiments, the wireless end device is permanently attached to an intelligent shopping cart. The smart shopping cart is a shopping cart that is configured to receive and weigh items within it. The smart shopping cart is in tracked communication with the mesh communication network of the multi-communication network.

Here are provided systems and methods for executing a variety of ways to influence a consumer's choice of a product, when said consumer is walking through a retail environment with a wireless end device. In an exemplary modality, a retail store captures current consumer behavior data in real time, the sum total of consumer location data, product selection data and product selection time data, to be used for create one or more influential messages. These various types of data will be defined separately.

consumer location data as used herein means the consumer's estimated location as tracked by the location tracking device associated with a wireless end device in relation to known product locations. Consumer location data is collected as a product of the location tracking subsystem, where the logic engine tracks a consumer's presumed locations as he or she walks with the wireless end device throughout the retail establishment. As the retail establishment through the location tracking subsystem, it actually tracks the location of the location tracking device associated with the wireless end device that is attached close to consumers, but is not actually following people, the location of consumers is assumed. On occasion, consumers move away from their wireless end devices that are coupled with the location tracking device. On these occasions, the consumer's location data is inaccurate. To be clear, consumer location data is accurate within a predetermined tolerance error range.

0 data term gives selection of product like here used it means that at information collected when one reading device in information the product reads

information from the reading media of the products selected for purchase by the consumer. Said product selection data includes, but is not limited to, the identity of each product (by name and / or internal code) and price. In some cases, product selection data includes the identity of the product manufacturer or store supplier. In certain cases, product selection data includes the weight or other similar unit of measurement (volume) of the products selected by the consumer for purchase. In exemplary modalities, the product selection data also includes a date and time stamp for each product data collected by the product information reading device.

term product selection time data used here means the amount of time the consumer spends in each product selection time period, where said time period is controlled by the logic mechanism. The logic engine creates time data for product selection, starting by recording the amount of time that passes from the moment the consumer starts to slow down his travel throughout the store at the same time that his location coincides with the product location data through the moment the consumer scans the reading medium of one or more products. The product selection time data is determined and controlled by any time device physically located within the wireless end device, the timing program programmed in the wireless end device, or a hardware or computer program in association with the logic. In exemplary modalities, said product selection time data are excluded when a false first moment of truth is detected. More information about the false first moment of truth will be covered in more detail below. The product selection time data is known to the system, since its approximate positions are known as the consumer walks around the store, and these location tracking data can be evaluated in a moment by the moment, in time real.

In an exemplary way, the retail establishment, specifically through the logic mechanism, is aware of the location of each product or group of products, known here as product locations, as store employees recorded the locations of each product group in a database of products while they were stored in the store. Product group locations are given by the coordinates of a product location map, just as almost all other physical elements of the store are assigned by the coordinates of an X and Y axis in two dimensions that are juxtaposed on a store map. In an exemplary way, the retail establishment, through a logic mechanism, is aware of the exact location of more than about eighty percent of the products in the showcase at the said establishment. In alternative modalities, the retail establishment is aware of most product locations, the precise location of the products in the showcase at said establishment. Thus, with knowledge of the presumed location of each wireless end device within the retail store through data collected from the consumer's location in real time, and with knowledge of the product's locations, the retail store can compare the location data of the consumer with the location of the products to determine when a consumer is close to certain products in the showcase inside the establishment.

In practice, the system here detects consumer engagement in product selection when it detects that its speed rate is substantially slower than the average speed rate of the consumer and when the consumer's assumed location in the store is in front of a in-store product showcase. Part of this detection includes comparing the two relative speeds between the reflection time for the possible purchase of the product and the consumer's normal walk through a store. In exemplary modalities, the store has the detailed profile of the consumer in particular, where the detailed profile includes average rate of the consumer's speed in the store, so that the detection of the logic mechanism in a first moment of truth is highly accurate.

The term real-time consumer behavior data, as used here, refers to the sum of consumer identification data, location tracking data, product information data and product selection time data. Ideally, current consumer behavior data in real time also includes personal and demographic profiles of the consumer.

The logic mechanism of the retail outlet, using said consumer behavior data in real time, creates and transmits an influential message to the wireless end device, which is in close proximity to said consumer while shopping within the retail outlet . In alternative modalities, the retail establishment only uses product selection time data and consumer location tracking data to create influential messages that are then transmitted to the final wireless device near said consumer while he is inside. the retail establishment.

The logic engine creates shopping trip time data, which is referred to here as the total time each consumer spends on their shopping trip. If the consumer has not completed his shopping tour, the shopping tour time is incomplete, but it reflects the amount of time that said consumer has spent, so far, on his shopping tour. To create the said shopping tour time data, the said logic mechanism records the total time that the consumer spends in the store from the first moment that the consumer's wireless end device associates with the store's multi-network communication to the verified time. leaving the consumer store.

To be clear, the term logic mechanism, used here, means one or more electronic devices comprising a switch and a server. The logic mechanism includes devices such as one or more large servers, but it also includes the ability to perform certain computational functions through the computer program. The mechanisms known in the art in addition to the computer program can be used as long as the mechanism allows the logic mechanism to perform the logical functions to provide calculations of location, evaluations, time of conduct, etc. The logic mechanism is additionally capable of performing functions of the switch, gateway server, and computers for storage, such as a task associated with the management server, an assisted computer for ordering the computer system, a storage processor (ISP server) , location tracking server, commercial server or other store computer. In addition, the logic engine serves as the primary foundation of the retail establishment, including, but not limited to, the product database and consumer profile database. Functionally, the routes of the logic engine organize, manage and store the data received from other elements of the communication network. In exemplary modalities, the logic mechanism has devices for performing the calculations of the tracking radius and blind node location calculations. Although the modalities described here make reference to a logic mechanism, it is contemplated that the mechanisms of multiple logic can be used to perform the same function within the multi-communication network.

In the systems and methods revealed here, the necessary electronic wireless communication between consumers and the retail establishment occurs, most of the time or always, through a multi-network communication under the premises of said retail establishment, which may include the border controlled by the retail outlet (for example, store parking). In modalities where a multi-network communication is enabled, two or more communication networks work together, but not necessarily dependent, to control the location of the wireless end devices used by consumers, to track the location of products, to track the first moment of truth and is aware of the identity of products and consumers, within or about the establishment. The communication multi-networks comprise: (1) at least two mesh communication networks, (2) at least two star communication networks; (3) at least one star communication network and at least one mesh communication network through which the location tracking device operates, or (4) two or more types of communication networks known to a person skilled in the art . In the selected modalities, the multi-communication networks are in a single network architecture, but functionally operates as two or more networks with different functioning. For example, there may be a single network that functions as a star communication network and a mesh communication network at the same time.

An exemplary mesh communication network is a ZIGBEE communication network that works within the 802.15.4 communication protocol of the Institute of Engineers

Electricians and Electronics (IEEE), but a person with knowledge in the art will appreciate that alternative communication protocols can be used instead of 802.15.4. The benefits of using the ZIGBEE communication network when there are several mesh communication networks. The ZIGBEE communication network is known for its low consumption, low implementation cost, and high density of component use (for example, the use of dozens, if not hundreds, of multi-network routers and / or wireless end devices for a network communication network), and its simple communication protocol. The ZIGBEE protocols are intended for use in wireless communication networks that require low data rates and low power consumption. Z ZIGBEE communication network also provides a low cost multi-network communication that can be used for industrial control, built-in sensor, medical data collection, smoke and intruder alert, building automation, home automation, and many others. The resulting network uses small amounts of energy that can then allow individual devices to operate for up to a year or more, using batteries originally installed.

ZIGBEE protocol operates in medical radio bands in the industrial, scientific and medical areas, that is, 868 Mhz in Europe, 915 Mhz in the USA and 2.4 Ghz in most jurisdictions in other countries. ZIGBEE technology is designed to be simple, inexpensive and easy to maintain. In one run, the multi-network router, which has the largest capacity on the ZIGBEE communication network, requires only about 10% of the typical Bluetooth computer program or another wireless internet node via a Bluetooth run, is also covered in this document. In another run, the multi-network router contains only about 2% of the typical Bluetooth software or wireless internet node for use in a ZIGBEE 15 communication network, thus reducing technical complexity and potential maintenance costs.

The multi-network star communication network also operates under the IEEE 802.15.4 communication protocol, although it could be operated on a different protocol, depending on the specific application contemplated. In addition, each mesh communication network includes a mesh network organizer. In certain modalities of multi-network communication, the mesh network organizer is housed in the data communication radio on a device called a multi-network organizer, and one or more information routers.

mesh network organizer, a radio for the mesh communication network, assigns addresses to all elements of the mesh communication network. The meshed network organizer is the only entry point to the gateway server's meshed communication network. The mesh network organizer routes the information, also known as data packets, to and from the information routers and the central storage computer. In one embodiment, the mesh network organizer routes the location tracking data to and from the information and logic mechanism routers. In one embodiment, the mesh network organizer communicates with the logic mechanism via an internet cable, while wireless communication through the mesh communication network to the other devices connected to the mesh communication network. Other devices connected to the mesh communication network may include information routers, wireless end devices, smart shopping carts, HVAC controls and monitors, security systems, traffic counters, and other electronic devices, depending on the specific application contemplated. Both the communication between information routers and the communication between the information routers and the mesh network organizer, can be wired or wireless. Functionally, meshed network organizer routes location tracking data from wireless end devices from both employees and consumers to managers. Since the mesh network organizer transmits data over a radio, it transmits or radiates radio waves to other elements of the mesh communication network.

Information routers, also known as stationary reference nodes, are terminal nodes and fixed elements of the mesh communication network. Each stationary reference node operates through the mesh communication network to receive information and send information to smart shopping carts, wireless end devices, mesh network organizer, other information routers, and other network devices communicatively coupled to the network mesh communication. Each information router transmits the received signal strength indication (RSSI), the X and Y coordinates belonging to the information router's position and the data communication radio address closest to any required wireless end device. Each information router comprises one or more radios. Examples include, but are not limited to, Texas Instruments 2430 and 2431 models.

In these modalities, using one or more star communication networks, the star communication network comprises the data communication radios that function as hub nodes or central nodes of each star communication network. The data communication radio routes the data information, also known as data packets, from the wireless end devices and the logic mechanism and to these. In one embodiment, the data communication radio transmits data over a wire, for example, an Internet cable, when communicating with the logic mechanism and, simultaneously, wireless communication through the communication network in stars to wireless end devices, smart shopping carts and / or other blind nodes and electrical devices connected to the communication network in stars. Functionally, data communication radio routes data, such as influential messages from the logic engine to wireless end devices. The data communication radio transmits or radiates radio waves to other elements of the communication network in stars instead of communicating strictly in a straight line.

In exemplary modalities of the multi-network communication that include a mesh communication network and a star communication network, the mesh communication network information router and the data communication radio of the star communication network are housed together in a device referred to herein as a multi-network router. Each said multi-network router houses at least three radio microcontroller units (MCU): one that functions as an information router for the mesh communication network, and at least two that function as data communication radios for the communication network star. Two of the three radios are low-power radios including, but not limited to, Texas Instruments 2430 or 2431 models, while the third radio is a more powerful controller, such as the 243x series models above Texas Instruments. Functionally, multi-network routers communicate with each other wirelessly or over the wire to other multi-network routers. Ideally, wireless multi-network routers for wireless end devices, smart shopping carts and other electrical devices used by consumers, employees and managers within the store. Multi-network routers communicate with the central computer, or the logic engine, through the multi-network organizer.

In exemplary modalities, the tracking of the consumers' location is done through the mesh communication network of the multi-communication network, although it is possible to operate this tracking function in the star communications network. The wireless end device communicates with the stationary radios of a communications multi-network (the mesh communication network information routers, the data communication radios of the star communication network, or the multi-network router of the communication multi-network ). Stationary radios transmit their sets of X and Y position coordinates to the wireless end device positioned close to the consumer as it moves throughout the establishment. In addition, the signal strength of each stationary radio is measured by the wireless end device, the logic engine, or another store server, such as the location tracking server. The set of X and Y position coordinates of the wireless end device is calculated based on the measured signal strength and the set of X and Y position coordinates for the approach of the stationary routers. The consumer location tracking subsystem of certain modalities of the invention is described in more detail in provisional US patent application 12,353,817 filed on January 14, 2009, and provisional US patent application 12,353,760 filed on January 14, 2009, which are fully incorporated herein by reference.

In an exemplary modality, the logic mechanism stores the location data of products and consumers within a store. In the example of a consumer location tracking subsystem, the logic engine generates a progression history, which is a map of the consumer's path while shopping at a store. The logic engine combines the history of progression taken by a particular shopping tour with the list of items purchased by the consumer on a particular shopping tour.

To be clear, any calculation or storage performed by the logic engine can be performed, in the selected modalities, by a specific server called a location tracking server. Thus, whenever a logic mechanism is used here in this context, the use of a location tracking server is contemplated. The wireless end device continuously transmits its unique identifier address to the logic engine, allowing the logic engine to create consumer location data. As used above, the term continuously here means a predetermined time interval, for example, every five seconds or every ten seconds, as determined by the programmer. In addition, when said wireless end device is stopped for a specified period of time programmed in the wireless end device software, the wireless end device automatically turns the power off or off, and the continuous transmission of the end device's unique address ceases wireless. Any length of time can be defined as the predetermined amount of time before the wireless end device turns off, such as ten minutes or 30 minutes. The benefit of the ability to automatically shut down reduces energy consumption. In addition, in exemplary embodiments, when the wireless end device returns to a state of motion from its stationary position, the wireless end device automatically resumes continuous transmission and tracking.

In exemplary modalities of the systems and methods, the retail establishment, specifically the logic mechanism, detects the first moment of truth for each consumer, before an influential message is delivered to said consumer's wireless end device. In some embodiments, the retail establishment assumes that the consumer is experiencing a first moment of truth when the consumer location tracking device stops for a certain period of time, for example, three seconds, in front of the product locations. In other modalities, the retail establishment assumes that the consumer is experiencing a first moment of truth when said consumer location tracking device decreases at a predetermined pace within said store when within a predetermined ratio of the products in the showcase. In still other modalities, the retail establishment assumes that the consumer is experiencing a first moment of truth based on the comparison of the said speed of the consumer and its location inside the said retail establishment (or the location data of the consumer) with the said consumer shopping list and the proximity of said products displayed at said retail establishment that are on said consumer shopping list.

In some embodiments, a method of confirmation is used to determine whether an assumed first moment of truth is true or false. To be clear, the logic mechanism can detect a false first moment of truth when the said consumer appears to be thinking about buying a product, but is not actually selecting that product. For example, with the knowledge of the consumer location tracking data it means for said logic mechanism that said consumer is in the butcher shop at a slow speed, the computer program with the logic mechanism causes a possible first moment of truth , which indicates that an influential message must be delivered. However, with additional information, such as knowledge of a cleaning at the consumer's location (in this example, the butcher shop), the logic mechanism determines that the consumer is probably experiencing a false first moment of truth. When the logic mechanism determines that the first moment of truth proposed is false, the logic mechanism does not send said influential message to said consumer.

The corroboration of the first moment of truth can be accomplished in several ways. In some modalities, the computer program with the logic mechanism evaluates the customer's location data in relation to such product selection data to reduce or even eliminate inconsistent information and avoid the transmission of influential messages in a false first moment of truth. In other modalities, the said logic mechanism evaluates the location data in relation to the consumer's shopping time data to identify a false first moment of truth. In another embodiment, said logic mechanism evaluates the location data in relation to said consumer shopping time data and said shopping tour speed to determine whether a false first moment of truth is present. After detecting a first moment of truth, and in certain modalities it is corroborated, the logic engine computer program is programmed to automatically transmit one or more influential messages, which are often a specific product and location, to influence consumer behavior.

Before the influential message is transmitted, it is created by the logic mechanism. When the consumer's personal and unique identity is known, the influence can be adapted to that particular consumer's past shopping interests and behavior. Given that each time a wireless end device is in close proximity to the store, the wireless end device associates with the store's multi-network communication, sending a signal to the logic mechanism, the retail establishment is aware of personal identity and at any time that the consumer purchases with their wireless end device.

Consumer identification occurs in several ways, usually at the beginning of each shopping tour when the consumer starts using said wireless end device. In some modalities, if the said wireless end device is temporarily assigned to that consumer at the beginning of the said shopping tour, the consumer's personal and unique identity becomes known to the retail establishment at the time the consumer consults the media. reading the consumer card, for example, on a device for reading product information associated with your said wireless end device.

In other modalities, if said consumer enters said store with a final wireless device previously assigned to him on a permanent or semi-permanent basis, or even if said wireless terminal device was purchased by him, the consumer's personal and exclusive identity is taken to the knowledge of the retail establishment when it associates a wireless end device with the said multi-network communication of said retail establishment. When the wireless end device was previously assigned to that consumer on a permanent or semi-permanent basis, the consumer pre-scans the reading medium on his consumer card on the device for reading product information associated with his said wireless end device, allowing as soon as the said personal and exclusive identity of the consumer is identified after the initial association with the retail establishment.

A real physical consumer card is not required to identify the consumer's personal and unique identity. If the consumer's cards are not used by said store, then the consumer's personal and exclusive identity becomes known to the retail environment at the time that said consumer voluntarily provides his or her personal and exclusive identity information to said retail establishment. , and this information is entered into the logic engine. The logic mechanism then opens an electronic file for said buyer that is associated with the unique identification address of the wireless end device for use by said consumer. The entry of personally identifiable information into the logic engine can occur directly or indirectly. If this occurs indirectly, then said associate or said manager enters the personal and exclusive identity information on a computer that is communicatively coupled to said communication multi-network which then transmits the personal and exclusive identity information through the multi-network. of communication of said logic mechanism.

In an exemplary mode, an intelligent shopping cart associated with the multi-network communication transmitting a signal to the logic mechanism when it is in motion. Then, the smart shopping cart automatically shuts down its communication with the elements of the multi-network communication when it is left in the same place for a certain period of time, for example, ten or fifteen minutes. Thus, the smart shopping cart is not associated with, and is not in tracked communication, said logic mechanism when said smart shopping cart is not in motion for a predetermined period of time. As with the wireless end device, automatic shutdown saves energy when the smart shopping cart is not in use. The loaded computer program or the smart shopping cart or logic engine allows a tolerance interval to be set, allowing the store to customize the amount of time the smart shopping cart can be stopped before power is reduced. In an alternative modality, the smart shopping cart is in continuous or almost continuous communication with the communication multi-network, while it remains in the vicinity of the communication multi-network.

With the knowledge of general consumer preferences based on a category of consumers the consumer falls into, and with the knowledge of the consumer's precise real-time location, the logic engine transmits one or more influential messages adapted for (1) general or assumed consumer preferences, and (2) the consumer's precise real-time location in the store. For example, Mariah, an African American woman who works outside the age of 2 9 years who is a loyal consumer of the brand, starts shopping in the store with a wireless end device, which she was assigned two years ago by the store . Mariah scanned the media reading her preferred consumer card two years ago, when she received the so-called wireless end device. When Mariah starts shopping at the store with her wireless end device, the wireless end device associated with the store's multi-network communication makes the store aware of her presence at the store. The retail outlet places Mariah in a category of consumers who share similar shopping behavior, such as brand loyalty. In some modalities, the retail establishment, through logic mechanisms, transmits one or more influential messages, which are adapted for the consumer category, to all members of the consumer category at their respective entrances in the establishment. In the exemplary modalities, the logic mechanism transmits influential messages adapted to the consumer category to all members of the consumer category, when a first moment of truth is detected.

In other modalities, the retail establishment categorizes consumers based on demographic behavior, rather than previous buying behavior. In other yet exemplary modalities, the said retail establishment categorizes consumers based on both the consumer's past behavior and demographic data. In such a modality, the retail establishment will create an influential message for all African American women who work outside the 25-35 age group who are loyal to the brand. In this case, Mariah will receive the same influential message as all other well-known members of the consumer category that includes African-American women working out between the ages of 25 to 35, who are loyal to the brand.

The influential messages include suggestions that the consumer buys a different size or quantity of a particular brand of detergent in which the retail outlet has, for example, the highest profit. Other potential messages to influence consumers include suggestions for buying additional products that other members of the consumer category often purchase. For example, while Mariah is in the hallway displaying laundry detergents, the retail store, aware of her unique personal identity information, and her location within the store, wirelessly transmits influential messages to her end device suggesting that the consumer buy a fabric softener or a wrinkle remover to iron clothes.

In other ways, each consumer receives influential messages specifically tailored to their unique personal identity information, in the first moment of truth. This influential message can be in addition to or in place of influential messages adapted to the category of consumers to which the consumer belongs. For example, the store knows that Steve, a 59-year-old Caucasian, spends $ 100 a week at the store and when he buys laundry detergent, he only buys laundry detergents from the TIDE® brand (3389568; from Procter and Gamble Company; detergent). With that knowledge, the store can offer Steve a special offer, such as a five-dollar discount on purchase, to purchase a laundry detergent marketed under the CHEER® brand (2825038, Procter and Gamble Company; detergent), in order to attract you to change brand. Steve benefits because he gets a discount on his detergent. The retail establishment also benefits in several ways, including meeting certain sales targets to maintain or attract certain suppliers, and the highest potential profit margins. For example, the retail outlet can make a higher profit on CHEER® than on TIDE®, so when Steve buys CHEER® and potentially switches brands, the retail outlet achieves higher profit margins.

The retail store learns the consumer's personal preferences in a variety of ways. For example, the retail outlet may ask the consumer to complete surveys on store conditions, preferred products, and suggestions on how to improve the shopping experience. Surveys can be completed on paper or electronically, at the retail outlet or at home. The retail outlet can also learn the consumer's personal preferences by reviewing each consumer's purchase history with the retail outlet. The retail establishment will have access to the shopping list generated by the consumer, as long as the system provides the shopping lists to be created and shared with the retail stores in several ways. Consumers can consult the product's reading media while consumers use the products in their homes using the product reading devices associated with the wireless end device taken home. As an alternative, said shopping list can be created electronically by said consumer, on its own website or monitored by the retail establishment that communicates with said shopping list for the logic mechanism of the retail establishment in which said consumer buys.

In exemplary modalities, the logic engine is aware of a variety of information that includes, but is not limited to, the following: (1) demographic information collected from consumers when they obtain preferred shopping cards, (2) purchase history associated with cards shopping; (3) history of progression (4); information collected from the search and shopping list (5) shopping list and / or inventory lists created by consumers in locations outside the store (such as their homes) on their personal computers or wireless end devices. A significant amount of consumer information known to the retail establishment is created by the consumer outside the store. Much of this consumer information is contributed by the consumer while he is at home through the wireless end device assigned to the consumer permanently or semi-permanently, or via the Internet. Retail establishments, with access to this overabundance of shopping information created in out-of-store locations, use said consumer information to influence consumers, tailoring influential messages or selecting appropriate preformed influential messages to be used by consumers during their next purchase.

It is advantageous for both retail outlets and consumers in retail outlets to have access to consumer shopping lists, because retail outlets can suggest additional items to purchase that also (1) complete the consumer shopping list to offer a complete menu, or (2) complete the recipe. For example, if the consumer has hot dogs and bread on their shopping list, the retail outlet sends an influential message that suggests that the consumer consider buying ketchup, mustard and special sauce for the wireless end devices used by the consumer. consumer when the consumer is in the condiment aisle. Alternatively, the retail outlet may suggest that the consumer use a recipe that can be created by purchasing only a few additional ingredients. For example, when the retail outlet is aware that the consumer has packet chips and salsa on their shopping list, the retail outlet can convey an influential message suggesting that the consumer additionally buy cheese to make nachos.

With knowledge of the consumer's prior shopping list in combination with the knowledge that the consumer is in a particular department of the retail establishment, the retail establishment can send the consumer an influential message shortly before or shortly after the consumer begins to leave the Department. For example, the retail store may send a reminder to the consumer, do not forget about certain products that are for sale in that particular department that are not on said prior shopping list.

Just as consumers vary from one to another, so does the content of influential messages. The content of influential messages includes, but is not limited to the following: the form of suggested recipes; suggested entries for consumers' shopping lists, electronic discount vouchers; offer tags for an item, which is similar to a coupon, can also better reflect the supply and demand relationship between the retail environment and its consumer; alerts when a consumer passes a product on your shopping list, discounts, product reviews, competitive product offers, opportunities for more savings (for example, a potential alert system might be as follows: We see that you have selected 52 liters of soft drinks, buy five more and receive a $ 2.00 discount); common brand opportunities (for example: We saw that you selected COCA-COLA®, a registered trademark of the Coca-Cola Company for soft drinks, why don't you try some LAY'S®, a registered trademark of Recot, Inc. for potato chips package, together with your COCA COLA® ?; responses to the progression of product selection progression; general product warnings (eg, This product contains iron or This is a dairy product); warnings concerning the product suitable to the consumer's profile (for example, a consumer's profile includes data that someone in the consumer's family is allergic to peanuts, so the influential message may be The product you selected was produced in a factory that processes peanuts); product combination warnings (eg example: We saw that you bought a prescription drug last week that may conflict with the medication you selected for purchase today, consu lte your doctor before taking two prescription drugs); health awareness alerts that provide information about specific products, such as sodium content or fat content, product searches and stores; internal maps on how to find products within the retail store; and other influential messages known in the art. In addition, influential messages can be varied in the type of media employed, such as text messages, electronic photographs, illustrations, videos, audio, hyperlinks and interactive messages.

In addition to these methods of adapting influential messages to consideration of the consumer's product, the logic mechanism adapts influential messages with the information they include, but is not limited to the following: (1) time and date of the consumer's presence at the establishment retail; (2) general consumer preferences already known to the retail establishment; (3) the consumer's personal preferences already known to the retail establishment; (4) previous consumer purchases, (5) the actual shopping time for purchases known to the store through an organization by the mechanism

of logic From scanned product data and data location of consumer (6); list in purchases from consumer; (7) the previous list shopping done at home by consumer; (8) the period of real time what the consumer

spends thinking about buying a certain product or class of products (9); the amount of money that the consumer intends to spend on one or more items according to the budget presented by the consumer for one or more items; (10) the current promotional prices (advertised or not) by the retail outlet; (11) electronic coupons previously promoted to the consumer or previously scanned paper coupons; (12) consumer orders for health alerts (eg allergens), in their profile, and (13) consumer orders for packaging alerts marked with lower prices due to the proximity of the expiration date for the categories you intend to buy. The above list is not considered to be exhaustive and, in addition, the list can be readily made.

Ideally, the system provides messages that then influence the selection of the product by the consumer and the consumer proceeds to purchase products. This influence includes, but is not limited to, adding more chosen or considered products, exchanging a chosen or considered product for the one suggested by the system, and / or removing a chosen product due to an allergic or chemical reaction known to the consumer or family members of a consumer. Each of the reactions can be measured by the logic mechanisms when the current data on consumer behavior in real time is known. However, even if the influential messages do not influence the consumer's selection of the product, the retail outlet is aware of the consumer's decision not to follow the retail outlet's suggestion and may retain specific consumer information for further analysis and review of the reasons why the product was not selected. The retail establishment can analyze which types of influential messages are the most effective and even what the retail establishment shows has influenced or not the consumer to choose or not choose the products. This information provides opportunities for retailers to tailor future influential messages superior to all other types of influential messages.

In contrast, there are modalities in which non-influential messages are adapted to each person by the logic mechanism, but are selected from a variety of influential messages already prepared. In this case, the system selects the most influential messages from those already prepared, based on current consumer behavior data in real time. Other modalities employ a mix of both personalized and pre-made influential messages.

In an exemplificative modality, consumers opt for the types of influential messages they want to receive. For example, some consumers will want health awareness alerts, while others prefer to receive more information about product prices, savings opportunities, promotions, etc. Examples of influential message types will be described below.

As briefly discussed above, in some modalities, the retail establishment influences consumer behavior, suggesting that the consumer make certain recipes. When the retail outlet suggests buying some items to complete the recipe, the retail outlet is aware of certain consumer information, such as the consumer's shopping list, home-made prior shopping list, or scanned items already selected by the consumer for purchase during the shopping tour. The term recipe, as used here includes projects, which requires items to be purchased and assembled in some way to achieve the desired result, as well as a recipe. For example, when a hardware store is aware that the consumer is buying paint and brushes for home, in an exemplary way, the hardware store suggests in an influential message for the consumer to buy sponges and nail polish, so that the consumer can complete a painting project.

In another modality, the influential message provides consumers with the best routes to walk around the store while shopping, using the shopping list known to the consumer. The retail store will provide maps and directions to find all items on the consumers' shopping list. The exemplary modalities provide consumers with shopping routes designed for real-time events within the establishment.

These modalities allow stores to use each consumer's personal location and time information to personalize messages influencing the product that the consumer is planning to purchase. In addition, influential messages are transmitted via the multi-network communication to the wireless end device at the time when the consumer is actually considering the product selection for purchase. This could be in, during or shortly after, a first moment of truth.

Figure 1 provides a schematic plan view of a retail outlet 5. In particular, a top view of a section of retail outlet 5 in which consumer 7, employee 8, and manager 9 are positioned and associated in a multi-network communication 10 for wireless communication between members of the multi-communication network 10 is shown. The communication multi-network 10 is positioned inside and on top of the retail store 5 and the store locations (for example, the store parking lot and other outdoor areas - not shown).

The communication network 10 in figure 1 includes a communication network in mesh 14 and a communication network in stars 16. However, the construction of the communication network varies depending on the specific application contemplated. Preferably, the multi-network communication 10 includes at least one mesh communication network and at least one star communication network. Through the wireless end device, consumer 7 transmits data, including machine-read messages and location information to the logic engine via the multi-network communication. In exemplary modalities, human-read messages and machine-read information, such as bar codes, are communicated via the star communication network 16 of the communication multi-network 10, while the operator's X and Y position coordinates are monitored by through the mesh communication network 14 of the multi-communication network 10.

Consumer 7, employee 8, and manager 9 are each connected through the lines of the multi-network communication 6 and multi-network router 11 for both the network communication network 14 and the star network 16 of the communication network 10 Figure 1 shows a mode in which multi-network routers 11 operate for both a 14-mesh communication network and a 16-star communication network. Each multi-network router 11 contains the data transmission components over the network of the network. communication in loop 14 and the communication network in star 16, allowing it to operate as a radio for communication network in mesh 14 or communication network in star

16.

In selected modalities, each multi-network router 11 is placed in a location out of reach of people who are buying or working at the retail outlet 5. For example, in Figure 1, each multi-network router 11 is near or on the roof of the outlet. retail 5. Preferably, though not necessarily, each multi-network router 11 houses at least three radios: the first radio acts as an information router in the 14-mesh communication network, and at least two radios function as a radio communication radio. data from the 16 star communication network. In exemplary modalities, in addition to three radios, each multi-network router 11 includes a computer component complete with its own address

IEEE, the computer component allows information to be collected by any of the radios to be transmitted over the cable wires, shown here as communication lines of system 19, for logic mechanism 23.

In the modalities, using a multi-network communication 10, each multi-network router 11 contains all the necessary components to operate for both the network communication network 14 as well as the communication network in star 16. The multi-network router 11 comprises at least three units of microcontrollers (MCUs). An MCU is used for a 14-mesh communication network and at least two are used for a 16-star communication network. Each MCU is preferably of the system type on an MCU chip and comprises a control unit, one or more registers, a amount of ROM, amount of RAM and an arithmetic logical unit (ALU).

THE MCU CC2431 Texas Instruments is one example in MCU, for use as a from the radios to the network in Communication mesh 14 is for one of at least two radios in

communications used in the 16 star network, due to its ability to easily transmit data through the 14 mesh communication network and the 16 star communication network at prescribed data transmission rates. In addition, the MCU CC2431 from Texas Instruments can provide location detection functions within the multi-network communication 10 here. Alternatively, the MCU CC2431 from Texas Instruments is an example, for use as one of the radios for communication network in 14 mesh and for one of the two radios used in the network in communication of 16 star. The third radio of at least three radios of the Multi-network router 11 must be a radio more powerful than the Texas Instruments CC243x series.

As shown in figure 1, the multi-network organizer 21 functions both as a hub for the 16-star communication network and as a mesh network organizer for the 14-mesh communication network. Although the radios for the mesh-communication network 14 and the star communication network 16 are shown here housed on the same device, they can be housed in different units, depending on the specific application contemplated. Each 14 mesh communication network needs a mesh network organizer. In the modality shown in figure 1, the mesh network organizer is referred to as multi-network organizer 21, as it is housed with a data communication radio. In other modalities, the mesh network organizer can be in an autonomous unit, without a data communication radio.

Referring to figure 1, the communication lines of system 19 are shown connecting the multi-network router 11 to logic mechanism 23. The communication line of system 19 can be wired or wireless, and are represented in figures 1, 2B , 3 A, 3B and 4 as solid lines to indicate that they are connected. The internet cable is an example of a wired connection device between each multi-network router 11 and the logic motor 23. The communication lines of system 19 shown in the figures are merely exemplary, when the communication line of system 19 connects each multi-network router 11 and the multi-network organizer 21 for logic mechanism 23. In the exemplary embodiments, the communication lines of system 19 connect the multi-network routers 11 to one another.

It is also shown in figure 1, that the multi-network communication lines 6 correspond to the transmission zones between the multi-network routers 11 within the mesh communication network 14. In practice, the multi-network communication lines 6, although represented as lines straight for illustrative purposes, they are not necessarily straight, to be more precise they are circular transmission zones coming from each multi-network router 11. Through such zones of each multi-network router 11, data is transmitted and received.

In practice, the data transmission rate in the 14-mesh communication network is preferably configured to be at least 125 kilobytes per second (KB / s). The data transmission rate on the star communication network 16 is preferably configured to be at least 250 KB / s. The interface between the consumer 7 and the multi-network communication 10 is wireless and is accessed by the consumer 7 by one or both of the following characteristics: a wireless end device 40 (as shown in figure 7), and an intelligent shopping cart 50 (as shown in figure 8) through the multi-network communication lines 6.

Referring now to Figure 2A, a schematic representation of an exemplary 14 mesh communication network is provided. Several multi-network routers 11 are in wireless communication with elements of the 14-mesh communication network via multi-network communication lines 6. The elements of the 14-mesh communication network may include wireless end devices 40, smart shopping carts 50, and a multi-network organizer 21, which acts as a mesh network organizer (shown housed on a data communication radio). The multi-network communication lines 6 depicted as dashed lines to show the direction and existence of wireless communication lines between the information routers that make up the 14-mesh communication network and other components (for example, wireless end devices 40 and multi-network organizer 21). The 14-mesh communication network offers many benefits, including low energy consumption, low operation cost, efficient communication within a defined space and low maintenance cost.

As shown in figure 2A, each multi-network router 11 has the ability to communicate with at least some of the other multi-network routers 11 on the 14-mesh communication network. In some embodiments, each multi-network router 11 is able to communicate with each other multi-network router 11, the multi-network organizer

21, or wireless end device 40 associated with the 14 mesh communication network.

The 14 mesh communication network is a local area network (LAN) that uses one of two connection modes. An array is a full-mesh topology where all wireless multi-network routers 11 are connected to each other and can receive and transmit information to each other multi-network router 11 within the fabric. Another example arrangement is a partial mesh topology. In a partial-mesh topology, each multi-network router 11 is a wireless connection for some, but not all, of the multi-network routers 11 available within the fabric. The 14-mesh communication network shown in figure 2 is the full-mesh topology type.

In some modalities, the data transferred via the 14 mesh communication network is limited to small data packets, such as X and Y positioning coordinates between consumers 7, employees 8, and managers 9. Preferably, the location tracking subsystem is carried out on the mesh communication network 14. In this modality, the functionality of the location tracking subsystem uses information from the components of the multi-network router 11. In this modality, the information routers do not necessarily communicate with each other, but provide the coordinates position X and Y for each blind node that can be a wireless end device 40 or a smart shopping cart 50. In selected exemplary modalities, the wireless end device 40 calculates its own X and Y position by triangulating the program computer loaded in the wireless end device 40 ·. Wireless end devices 40 receive signals from at least three of the information routers, shown in figure 2A, which are on multi-network router 11, to triangulate the position of the wireless end device 40 or smart shopping cart 50. The multi-network routers 11 are each aware of their X and Y position coordinates because the logic mechanism provides each multi-network router with its X and Y position coordinates. Multi-network routers 11 are connected to the mesh network organizer , shown as a multi-network organizer 21, which is connected to logic mechanism 23 (shown in figure 1, 2B and 3A), via an internet cable (System communication line 19 in figure 1, 2B, 3 A, 3B and 4).

In some embodiments, the mesh 14 communication network is a ZIGBEE communication network. ZIGBEE is the name of a specification for a set of high-level communication protocols that uses small, low-power digital radios based on the IEEE 802.15.4 standard for personal area networks (WPANs). ZIGBEE is aimed at radio frequency (RF) applications that require a low data rate, long battery life and the creation of secure networks.

Returning to Figure 2A, in its simplest form, the mesh communication network 14 includes one or more multi-network routers 11, at least one multi-network organizer

21, and a wireless end device 40. The multi-network organizer 21 is a device that forwards data through one or more multi-network routers 11 within the 14-mesh communication network. The multi-network organizer 21 is connected to the logic 23 through a system communication line 19. The mesh 14 communication network is signaling or non-signaling. In signaling networks, energy consumption is minimized because the multi-network router 11 only needs to be active while a signal is being transmitted. Power consumption in non-signaling networks may be higher because at least some of the multi-network routers 11 in the communication multi-networks 10 are always active, while others may be inactive. It is possible, however, that all or substantially all of the routers in the multi-network 11 in the communication multi-network 10 are continuously active.

In the modalities where the mesh communication network 14 is a signaling network, multi-network routers 11 (and more specifically, the radios for the mesh communication network called information routers) automatically transmit their X and X coordinates several times per second Position Y for blind nodes. Blind nodes are selected from the group consisting of wireless end devices 40 and smart shopping carts 50. In this embodiment, blind nodes did not transmit signals to multi-network routers 11 asking for their coordinates.

Other modalities employ a non-signaling 14 mesh communication network. In an enabled non-signaling network (that is, those in which the order signal is 15), multi-network routers 11 have data receivers that are preferably continuously active. In these modalities, when asked for wireless end devices 40, the meshed network organizer transmits a signal through one or more multi-network routers 11 back to the blind nodes. The multi-network organizer 21 manages the multi-network router 11, associating the wireless end devices 40 with the mesh 14 communication network, storing the information received from the multi-network routers 11, and searches for messages between the multi-network routers 11 and wireless end devices 40 or smart shopping carts 50. The use of a non-signaling 14 mesh communication network also allows various types of heterogeneous network devices to continuously receive some devices, while others only transmit when one external stimulus is detected. An example of an element within a heterogeneous network is a lamp with a wireless light switch. The node constantly receives the lamp as it is connected to the lamp's power supply, while the light switch

powered by electric battery remains asleep or inactive until the light switch of light be triggered. 0 light switch active then, send one command to The lamp, receives a notice, and Returns The a state in

inactivation. In a signaling-type network, multi-network routers 11 within the 14-mesh communication network transmit periodic signals to confirm their presence to other nodes in the network. These nodes fall asleep between the signals, thus reducing their operating cycle and prolonging the life of the battery.

logic mechanism 23 or, in alternative modalities, the location tracking server 31, offers several important functions within the network communication in mesh 14. Important functions provided by logic mechanism 23 are those of computing, information storage, organization, response , network notification, data prioritization, event prioritization, ray tracing calculations, creation of history progressions, creation of heat maps and others. The logic engine organizes product selection data with consumer location data collected over a specified period of time from the wireless end device to create product selection location data. The logic engine also organizes all product selection location data from a single shopping tour to create collective product selection location data, storing each collective consumer product selection location data in an electronic consumer profile. . This electronic consumer profile allows the retail establishment to delve deeper into the trend analysis, using the logic mechanism to create history progressions for the consumer, individually or by category. At least one own computer or server is preferred. A server is especially useful in multi-network communications here because of its large storage and computational capacity.

Referring now to Figure 2B, a schematic representation of the functionality of an exemplary mesh communication network 14 is provided. The mesh communication network 14 transfers data between elements of the mesh communication network 14, such as multi-network routers and wireless end devices 40 to the logic mechanism 23 via mesh communication lines 6. Figure 2B shows that there is a data flow between the logic mechanism 23 and the wireless end devices 40 and between the logic mechanism 23 and the smart shopping carts 50.

Figure 3A provides an exemplary representation of a communication network in stars 16. In figure 3A, the data communication radios (housed with multi-network routers 11 in figures 3A and 3B), communicate directly with logic mechanism 23 through lines of the communication system 19. The lines of the communication system 19 are preferably wired lines that connect the multi-network routers 11 to the logic mechanism 23. For the purpose of explaining the functionality of the communication network in stars 16, the lines Multi-network communication lines 6 are wireless communication lines between multi-network routers 11 and wireless end devices 40, and are thus described as dashed lines. The lines of the preferred communication system 19 are capable of transferring high-quality, high-speed digital voice transmission and others with large amounts of data.

A 16-star communication network is particularly useful and important for the multi-communication network 10. With its data transmission rate of 250 KB / s or more, the 16-star communication network carries data streams that require high data rates. transmission of

data for velocity and efficiency. The data from voice, images, video and data in transactions financial, per example, are the types in more data suitable for transmission in a fee in streaming higher (per

example, 250 KB / s or more). Although these types of information or data can be transmitted via the communication network in mesh 14, communication network in star 16, still in replacement or addition to the communication network in mesh 14, is preferred.

An exemplary 16 star communication network operates here within the IEEE 802 communication protocol. IEEE 802 refers to a family of IEEE standards operating with local area networks and metropolitan area networks. More specifically, IEEE 8.02 standards are restricted to networks that carry variable-size data packets. In contrast, in cellular networks, data is transmitted in small, uniform size units, called cells for use in cell phones, for example. Although preferred, it is recognized that the 16-star communication network operates within several communication protocols, including, but not limited to, Bluetooth® (telecommunications equipment for an IEEE 802.15.1 and 802.15.2 protocol registered for Bluetooth Sig, Inc.), WIMEDIA® (specifications for connecting wireless multimedia devices, commonly known as the IEEE 802.15.3 protocol, which is registered to the WiMedia Alliance Corporation), Wi-Fi (IEEE 802.1 lb), Wi- Fi5 (IEEE 802.lla / HL2), and other wireless protocols such as the preferred 802.15.4 protocol as noted above.

In an exemplary modality, within the IEEE 802, the communication network in star 16 transmits the data within the communications protocol IEEE 802.15.4. The IEEE 802.15.4 protocol controls transmissions sent over wireless personal area networks (WPANs). WPANs can include the use of Bluetooth technology. The IEEE 8 02.15.4 communication protocol has a low data rate (for example, around 125 KB / s) and also allows for a long battery life (for example, battery life can last months or even years) over multi-network routers 11 and is known for its low technical complexity and low power consumption.

Referring now to Figure 3B, an exemplary representation of a star communication network 16 is provided. In this modality, all substantive communication with the wireless end devices 40 and smart shopping carts 50 is carried out using the communication lines in stars (shown here as multi-network communication lines 6), the data communication radio housed in the router multi-network 11, switch 25 and gateway server 27, and suitable storage server, such as location tracking server 31. Communication between multi-network router 11 and switch 25 takes place through the communication lines of system 19, which are wired or wireless, depending on the specific application contemplated. In some embodiments of the system, the communication lines of the system 19 are connected by wires while the multi-network communication lines 6 are wireless. In alternative embodiments, switch 25, gateway server 27, storage servers 29 and location tracking server 31 are replaced by logic mechanism 23 (not shown in figure 3B).

Figure 4 provides an exemplary representation of a multi-network communication 10. In Figure 4, multi-network routers 11 provide a signal to the wireless end device 40. In an exemplary embodiment, multi-network routers 11 provide said wireless end device 40 with the X and Y positioning coordinates of the multi-network information routers 11. The wireless end device 40 or the smart shopping cart 50 performs the necessary calculations to provide its own position in the X and Y positioning coordinates, or sends a signal via star communication network 16 to location tracking server 31. Location tracking server 31 performs lightning tracing and location tracking calculations in some embodiments. In exemplary embodiments, logic engine 23 performs location tracking calculations. In any of the modalities described above, the location of each wireless end device 40 and smart shopping cart 50 is known to the store through the data exchanged between the wireless end device 40 and the information router radio of the multi-network router 11 of the mesh communication network 14.

In embodiments where the wireless end device 40 is a reduced function device and the logic mechanism 23 or the location tracking server 31 performs the location tracking calculations, the radio from the information router closest to the multi-network router 11 provides the end device wire 40 with its own X and Y positioning coordinates. The radio of the information router on the multi-network router 11 closest to said wireless end device 40 receives the X and Y positioning coordinates of the wireless end device 40 from the multi-network organizer 21, which receives the X and Y position coordinates from the location tracking server 31. In any case, the location of the wireless end device 40 on the retail store map 5 (shown in figure 1) is known both by the wireless end device 40 and the location tracking server 31, or by the logic mechanism 23, through you are from the 14 mesh communication network and the 10 communication multi-network.

In an exemplary embodiment, with the location of each known wireless end device 40, the consumer-owned wireless end device 40 sends information to receive information from store employees 8 and managers 9 through the communication network in stars 16. In certain embodiments, the location of each smart shopping cart 50 is known, and the smart shopping cart 50 used by the consumer 7 sends and receives information from employees 8, managers 9, or the logic mechanism 23 via the star communication network 16. In some modalities, all communication between the consumer 7 and at least one of the group consisting of employees 8, managers 9, and an intelligent shopping cart 50 must be carried out through the multi-network router 11, switch 25 and gateway server 27, and the appropriate store server, such as the location tracking server 31.

In Figure 5, a flowchart of an exemplary modality of the system and method for influencing a consumer 7 at the first moment of truth is provided. Generally, the consumer is influenced by the messages transmitted to the consumer's wireless end device 40 via the multi-network communication 10 at the retail outlet 5. In step 100 of figure 5, consumer 7 starts shopping with the end device 40 In most modalities, when consumer 7 starts shopping with the wireless end device 40, consumer 7 validates his preferred consumer card, when wireless end device 40 is assigned to consumer 7, making the retail establishment 5 immediately aware of the identity of the consumer 7. In step 105, the wireless end device 40 placed next to the consumer 7 while shopping, calculates and continuously transmits the location data to the logic engine 23. The logic engine 23 receives the location data wireless end device 40 from the consumer 7. In modalities where the wireless end device 40 is a function device reduced, the coordinates of the nearest multi-network routers 11 will be transmitted from the wireless end device 40 to logic engine 23 where location data will be calculated by logic engine 23.

Step 110 shows that logic mechanism 23 continuously tracks the location of the wireless end device 40 is placed close to the consumer 7. The use of the word continuously, as used herein is defined as the increment determined by the operator of the computer program. For example, the time interval can be, but is not limited, every 3 seconds, every 5 seconds, or every 10 seconds. The range may vary, depending on the specific application contemplated.

Then, as shown in step 115, consumer 7 stops or walks slowly through the store in front of the products and experiences a first moment of truth. The logic mechanism 23 is programmed with a computer program that recognizes when the consumer 7 is experiencing a first moment of truth when the consumer’s speed decreases to a certain speed or when the consumer 7 stops in front of a display for a certain period of time. time, for example, three seconds. In step 120, when consumer 7 decreases or interrupts the tour of retail store 5 in front of products, logic mechanism 23 marks the amount of time consumer 7 decreases or stops, locates where this occurred, and identifies the product selected by the consumer (if selected), during the period of decrease or interruption of the tour throughout the retail establishment

5. In step 125, logic engine 23 evaluates the information collected during step 120 to determine whether consumer 7 is experiencing a first moment of truth. To determine a first moment of truth, logic engine 23 compares the tracked location of the consumer 7 (also known as consumer location data) to the product location map to produce a relationship between the location of the product and the consumer. When the location of the product is about one and a half meters, the logic mechanism 23 begins to mark the amount of time that the consumer 7 is close to the product. When the consumer selects product 7 and scans with his wireless reading device, creates product selection data, logic mechanism 23 stops timing using the difference between the time consumer 7 selected the product and the first time when the product location ratio was about five feet. The logic mechanism 23 assesses the purchase of the product intended by the consumer, the relationship of the product's location to the consumer, and the time data of the product selection to produce an evaluation of the data. The logic engine determines whether the assessment data indicates a first moment of truth.

In step 13 0, if it is determined that consumer 7 is experiencing a first moment of truth based on the evaluation of the data, then logic mechanism 23 transmits to the consumer 7, through its wireless end device 40, an influential message based on in assessing the first moment of truth. In step 135, consumer 7 receives the influential message on his wireless end device 40. Ideally, when experiencing a first moment of truth, consumer 7 reads the influential message on his wireless end device 40, as shown in step 140. Not ideally, consumer 7 can read one or more influential messages on this wireless device 40 when not experiencing a first moment of truth.

At this point in time, in step 145, consumer 7 makes the decision whether or not to follow the direction of the influential message. For example, when the influential message recommends replacing a product with one verified by the consumer, in step 145, consumer 7 decides to purchase the recommended influential message item. In other modalities, the consumer 7 is influenced by the influential message to buy a different quantity of products from that initially contemplated by the consumer 7 in his first moment of truth. In other modalities, consumer 7 decides to buy a different product from the selected and verified product, returning the original product to the shelf and checking the suggested product. After the consumer's decision in step 145, consumer 7 continues to buy (returns to step 100) or continues to check the items already selected (Step 150).

Figure 6 provides a flowchart of a system modality and method to influence purchases 7 at the first moment of truth by sending messages to the consumer’s smart shopping cart 50 via a multi-network communication 10 at a retail outlet 5. In step 200 of figure 6, consumer 7 starts shopping with smart shopping cart 50. In most modalities, when consumer 7 starts shopping with smart shopping cart 50, consumer 7 scans his preferred consumer card when smart shopping cart 50 (built-in wireless end device) is assigned to consumer 7, making store 50 immediately aware of consumer identity 7. In step 205, smart shopping cart 50, which is nearby of a consumer 7, while shopping, calculating and continuously transmitting location data to the l gene

23. The logic mechanism 23 receives data from the consumer's smart shopping card 7. In modalities where the smart shopping cart 50 includes a wireless end device, which is a reduced function device, the coordinates of the multi-network routers 11 more next will be transmitted from the smart shopping cart 50 to the logic engine 23 where the location data will be calculated by the logic engine 23.

Step 210 shows that logic mechanism 23 continuously tracks the location of the smart shopping cart 50 nearby with the consumer 7. The use of the word continuously, as used herein is defined as the increment determined by the operator of the computer program. For example, the time interval can be, but it is not limited to every 3 seconds, every 5 seconds, or every 10 seconds. The range may vary depending on the specific application contemplated.

Then, as shown in step 215, consumer 7 slows down or stops traveling through the store in front of products and experiences in a first moment of truth. The logic mechanism 23 is programmed with a computer program that recognizes when consumer 7 is experiencing a first moment of truth when the buyer's speed decreases at a certain speed or when the consumer stops in front of a display for a certain period of time , for example, three seconds. In step 220, when consumer 7 walks slowly or stops in front of the products, logic mechanism 23 marks the amount of time of the deceleration or stop, the location of the deceleration or stop, and identifies the products selected by the consumer (if anything is selected) during the delay or stop tour period at the retail outlet 5. In step 225, logic engine 23 evaluates the information collected during step 220 to determine if consumer 7 is experiencing a first moment of truth. To determine a first moment of truth, logic engine 23 compares the consumer's location data with the product's location map to produce a relationship between, the location of the product and the consumer. When the relationship between the product and the consumer is about one and a half meters, the logic mechanism 23 starts counting the time that the consumer 7 is close to the product. When consumer 7 selects and checks the product with his wireless data reading device, creates product selection data through it, the logic mechanism 23 interrupts the counting of time using the difference between the time of day, when the consumer 7 selects the product and the relationship between the location of the product and the first moment, was about a meter and a half. The logic mechanism 23 assesses the purchase of the product intended by the consumer, the relationship between the location of the product and the consumer, and the product selection time data to produce an evaluation of the data. The logic engine determines whether the assessment data indicates a first moment of truth.

In step 23 0, if it is determined that consumer 7 is experiencing a first moment of truth based on the evaluation of the data, logic mechanism 23 transmits to consumer 7, via its smart shopping cart 50, an influential message based on in assessing the first moment of truth. In step 235, consumer 7 receives the influential message in his smart shopping cart 50. Ideally, when experiencing a first moment of truth, consumer 7 reads the influential message in his smart shopping cart 50 as shown in step 240. From not ideally, consumer 7 reads one or more influential messages in this smart shopping cart of 50, when he has not experienced a first moment of truth.

At this point in time, in step 245, consumer 7 makes the decision to follow or not follow the direction of the influential message. For example, when the influential message recommends replacing a product with one verified by the consumer, in step 245, consumer 7 decides to purchase the recommended influential message item. In other modalities, the consumer 7 is influenced by the influential message to buy a different quantity of products than the one that consumer 7 initially contemplated in his first moment of truth. In other modalities, consumer 7 decides to buy a different product from the selected and verified product, returning the original product to the shelf and checking the suggested product. After

the decision of consumer in step 245, consumer 7 can both Continue The purchase (returning to step 200) how much check the products already selected (step 250) • THE figure 7 features a Front view on one

wireless end device 40 with multiple interface keys 42. wireless end devices 40 are used for at least one of the following characteristics: a manager, a store employee and a consumer. In some embodiments, a location tracking device is housed within each wireless end device 40. The wireless end device 40 is battery powered and is preferably rechargeable. It has the ability to search for and associate itself (ie, connect wirelessly) to a multi-network communications network 10 here. The wireless end device 40 here is either a reduced-function device or a full-function device, but a reduced-function device is preferred because of its low power consumption. In some embodiments, the wireless end device 40 includes a product data reading device (not shown) and an image generator useful for consumer item scanning 7 to replace scanned items in a shopping cart (smart 50 or not smart, not shown) and to take pictures.

Said wireless end device 40 serves substantially as a device that receives and transmits information to the communication multi-nets 10. In Figure 7, the wireless end device 40 is shown including interface keys 42. Although, each multiple interface key 42 denotes a function that occurs on most multi-interface keys 42 actually provides a transmission required by other devices connected to the multi-network communication 10 (not shown) rather than requiring the wireless end device 40 to perform computational functions. In some embodiments, the wireless end device 40 transmits the information to other devices connected to the multi-network 10, such as logic mechanism 23 or other devices capable of performing computing functions, for computing. Computational functions include, but are not limited to ray tracing calculations, price calculations and budget calculations. Therefore, the interface keys 42 shown on the wireless end device 40 in figure 7 are not intended to imply the performance of a function within the wireless end device 40 other than that of receiving or transmitting information on the communication multi-nets 10 and any another type of key used in the wireless end device 40 results in very little or no calculation at all, because logic mechanism 23 or location tracking server 31 performs ray tracing calculations. That is why the use of interface keys 42, the necessary hardware for computational functions such as calculating their X and Y position coordinates in the store grid is minimized.

For example, the wireless end device 40 alone does not calculate or substantially maintain the total cumulative cost of items previously checked and placed in the smart shopping cart 50. Instead, when you press the cart button 44, the signals from the multi-network of communication 10 that said wireless end device 40 is ready to check an item that is to be placed in the shopping cart 50 after the item is checked. The information about the verified item is transmitted wirelessly through the multi-communication networks 10 and, finally, forwarded to logic mechanism 23 or location tracking server 31 for storage and / or processing.

It should be noted here that figure 7 is an example and the types, configurations and orientation of the buttons shown are not part of the invention. A multitude of types of keys, sizes, shapes, configurations, graphic symbols, etc., can be created to fit within the scope and purpose of the wireless end device 40, depending on the specific application contemplated.

When the wireless end device 40 is configured to do little or no calculation. The wireless end device 40 is extremely cost effective to build and put into use. Due to the use of low-cost components (ie, high-speed processor and memory) the wireless end device 40 is less prone to theft. In addition, even if the wireless end device 40 is stolen, its replacement cost is much less than the cost of one unit of the most complex devices. When the wireless end device 40 does not have a high speed processor and memory, it also does not have a significant amount of computer software from other devices that rely on high speed processors and large types of sophisticated memory. In addition, due to the low cost of the wireless end device unit 40, more units can be deployed for a larger number of consumers in the retail store 5. The wireless end device 40 can also be used in several supermarkets, as long as each store has a multi-network communication 10 compatible with the wireless end device 40.

In other embodiments, the wireless end device 40 performs certain complex computational functions, at least partially, within its circuit, that is, within its microcontrollers. For example, it performs ray-tracing calculations to determine its own position on the two-dimensional grid overlaid on the store map. In this embodiment, it is preferable, but not necessary, that the appropriate logic mechanism 23 or store server, such as the location tracking server 31, acts as a security device for the full exercise of the wireless end device 40, in case of computational failure or other type of failure in the wireless end device 40.

wireless end device 40, having computational capacity or not, comprises at least one MCU. The MCU here is preferably a type of system on an MCU chip. The MCU here comprises a control unit, one or more registers, an amount of read-only memory (ROM), an amount of random access memory (RAM), and an arithmetic logic unit (ALU). In modalities where the wireless end device 40 does not perform all the computational work, the ALU will have very little access, as a whole, for any calculation within the wireless end device 40. In the modalities of a wireless end device 40 where the device itself device performs most of the computational work, the ALU will be accessed and therefore used for computing.

In some embodiments, the wireless end device 40 includes at least two MCUs. One MCU receives and transmits information from a wireless end device 40 to the 14-mesh communication network. Another MCU receives and transmits information from a wireless end device 40 to the 16-star communication network. The MCU CC2431 from Texas Instruments it is preferred here because of its ability to transmit data to 14-mesh communication network networks and to the 16-star communication network. In addition, the MCU CC2431 provides location detection functions within the multi-network communication 10. Such location detection is an important preferred function because / it allows any device so equipped (whether the wireless end devices 40, smart shopping cart 50, or multi-network routers 11) to be found and located anywhere within the multi-network communication 10.

The technical specifications for the CC2431 MCU are as follows: 32 MHz single cycle low power MCU 8051, 2.4 GHz IEEE 802.15.4 compatible RF transceiver; 128 KB in the programmable flash system; ultra-low energy consumption; ZIGBEE protocol stack (Z-STACK) operable and 8 Kbyte SRAM, 4 Kbyte with data retention in all power modes. The model CC2431 is a true system on a chip (SOC) for wireless sensor network solutions ZIGBEE / IEEE 802.15.4. The CC2431 includes a hardware detection location module that can be used to locate any wireless end device 40 or a smart shopping cart 50 in a multi-network communication 10. Based on this, the location mechanism calculates an unknown location estimate of a wireless end device 40 or the position of the smart shopping cart 50 within a multi-network communication 10.

In addition to the MCUs used for the flow of information and management along the communication network in mesh 14 and communication network in star 16, at least one administrative MCU is employed in the said wireless final device 40. This MCU manages, evaluates, sends messages, receives information and manages the other MCUs configured to send and receive information along the 14 mesh communication network and the 16 star communication network. The MSP430 is a microcontroller built by Texas Instruments and is a preferred model for an MCU administrative. The MSP430 is a microcontroller around a 16-bit processor that is designed for embedded, low cost and low power applications. It is particularly suitable for wireless radio frequency (RF) or battery powered applications. The current consumption in standby mode can be less than 1 microampere. Its top speed of the top processor is 16 MHz. It can be slowed down to lower power consumption. The MSP430 does not have an external memory bus. It is therefore limited to the memory on the chip and preferably includes up to 128 KB of flash memory and 10 KB of RAM.

In the modalities in which the multi-network communication 10 contains several communication networks in stars 16, an exemplary configuration of the internal hardware of the wireless end device 40 includes two MCUs responsible for communicating with the multi-network communication 10 and an administrative MCU that governs all other necessary functions on the wireless end device 40. In this configuration, one of the two MCUs is always wired and wirelessly connected to the multi-network communication 10. The other MCU, when not connected wirelessly to the multi-network communication 10, looks for the stronger radio signal transmitted by the communication multi-network 10 to connect with the communication multi-network 10. If a signal detected by the non-associated MCU becomes stronger than a signal transmitted by the currently associated star communication network 16, the Non-associated MCU will convert to the associated state and the previously associated MCU will convert to this state. unassociated and then starts to search for the strongest available radio signal from the multi-network communication 10. This process of association and non-association between MCUs occurs continuously while consumer 7 moves through a store and moves from a network of 16 star communication to another 16 star communication network located at retail outlet 5.

In alternative modalities in which the communication multi-network 10 comprises multiple communication networks in stars 16 and no communication network in stars 14, two MCUs (preferably Texas Instruments CC2431), responsible for receiving and transmitting information simultaneously from wireless end device 40 are both associated with multi-network communications 10. Such a pair association allows the transmission of larger data packets to the wireless end device 40. These larger data packets may include voice, video and other data types, whose wireless transmission (that is, between the wireless end device 40 and the multi-network communication 10) is most facilitated by a transmission rate of 256 KB / s or higher.

Referring now to Figure 8, an exemplary smart shopping cart 50, used by a consumer 7 at retail outlet 5, is provided. Apparently, the smart shopping carts 50 look like the known conventional shopping carts. The smart shopping cart 50 has a handle bar 52, a basket 54 attached to the handle bar 52, and a carrier base positioned below the basket 54. However, smart shopping cart 50 is smart because it is in communication with the establishment retail 5 via a multi-network communication 10. When the smart shopping cart 50 is equipped with MCUs (preferably CC2431 from Texas Instruments), it is responsible for receiving and transmitting information with logic mechanism 23 through the multi-network. communication 10. In addition, when the smart shopping cart 50 houses an image generator and a screen, that is, paired with a wireless end device 40, which houses an image sensor and a screen, the consumer 7 can read the influential messages received from logic mechanism 23. In some embodiments, smart shopping cart 50 includes a tracking device, so retail store 5 can track the location of the smart shopping cart 50 throughout the retail store 5.

As shown in figure 8, the smart shopping cart 50 also includes a weighing device 58 positioned within the inner surface 55 of the basket 54. In some embodiments, the weighing device 58 is in the form of hooks 60. Each weighing device 50, or hook 60 is connected to an extensiometer (not shown), which measures the deformation or deformation of an object on which it is placed. The extensiometer measures the deformation of the hook 60, when an item is placed on it causing a measurable deformation. Measurable deformation is a measure of at least part of the weight of an item placed on hook 60.

Although several embodiments of the present invention have been described above, it should be understood that they were presented by way of example, and not by prescription.

People skilled in the art have evidently realized that various changes in shape and details can be made in them, without departing from the scope of the present invention.

Thus, the modalities of the present invention should not be limited to any of the exemplary modalities 10 described above, but should be defined only in accordance with the following claims and their equivalents.

Claims (20)

1. System to influence the choice of a product by the consumer during a consumer tour of a retail establishment (5), FEATURED for understanding: i. a communication multi-network (10) located in said retail establishment (5), said communication multi-network (10) comprises at least one mesh communication network (14) and at least one star communication network (16), said mesh communication network (14) and said star communication network (16) operate within said communication multi-network (10) to produce data tracking and product selection data; ii. a logic mechanism (23) operatively connected to said communication multi-network (10), said logic mechanism (23) manages said communication multi-network (10), in which the star communication network (16) is configured to communicate readable hunamans messages and machine-readable information to the logic mechanism (23) and the mesh communication network (14) is configured to communicate a consumer's X and Y position coordinates to the logic mechanism (23) and iii. a wireless end device (40) is positioned close to said consumer (7) whereby said consumer (7) uses said wireless end device (40) to read product data, thus creating product selection data, said wireless end device (40) has its communication monitored through said at least one mesh communication network Petition 870190076245, of 08/07/2019, p. 89/128 2/6 (14) of said communication multi-network (10) with said logic mechanism (23); whereby said wireless end device (40) transmits the product selection data to said logic mechanism (23) through said multi-network communications (10), and said logic mechanism (23) offers an influential message said wireless end device (40), said influential message acting to influence said consumer product selection. 2. System according to claim 1, CHARACTERIZED by the fact that said logic mechanism (23) examines said product selection data and directs the transmission of said influential message through said communication multi-network (10) to the said wireless end device (40) positioned close to said consumer (7). 3. System according to claim 1, CHARACTERIZED by the fact that said influential message is selected from the group consisting of a text message, a video, an electronic photograph, an illustration, a link and an audio message. 4. System according to claim 1, CHARACTERIZED by the fact that the influence of said selection of consumer product occurs before said selection of consumer product. 5. System according to claim 4, CHARACTERIZED by the fact that the said influence of said consumer product selection causes the said consumer product selection to be changed. Petition 870190076245, of 08/07/2019, p. 90/128 3/6 6. System according to claim 1, CHARACTERIZED by the fact that said influential message of said consumer product selection occurs during said consumer product selection. 7. System according to claim 6, CHARACTERIZED by the fact that the said influence of the said selection of the consumer product causes the said selection of the consumer product to be modified. 8. System according to claim 1, CHARACTERIZED by the fact that said influence of said selection of consumer product occurs after said selection of consumer product. 9. System according to claim 8, CHARACTERIZED by the fact that the said influence of said selection of the consumer's product causes that said selection of the consumer's product to be modified. 10. System according to claim 1, CHARACTERIZED by the fact that said product selection data are produced by said consumer reading a product (7) on a reading device positioned on said wireless final device (40 ), said wireless end device (40 transmits product selection data to said logic mechanism. 11. System according to claim 10, CHARACTERIZED by the fact that said wireless end device (40) is operatively connected to a location tracking device (31), where said location tracking device (31) is communicates through said Petition 870190076245, of 08/07/2019, p. 91/128 4/6 multi-network communication (10) with said logic mechanism (23). 12. System according to claim 11, CHARACTERIZED by the fact that said logic mechanism (23) tracks said location tracking device (31) and creates consumer location data. 13. System according to claim 12, CHARACTERIZED by the fact that said logic mechanism organizes each data of said product selection with each data of said consumer location collected in a certain period of time from said wireless end device ( 40) to create product selection location data. 14. System according to claim 12, CHARACTERIZED by the fact that said logic mechanism (23) organizes each data of said product selection with each data of said consumer location collected in a certain period of time from said final device wireless (40) to create product selection location data and where said logic mechanism (23) collects said product selection location data created during a single trip to said retail store (5) to create a collective data for product selection location; where said logic mechanism (23) stores said collective data for selecting products collected for each said consumer in an electronic consumer profile. 15. System according to claim 14, CHARACTERIZED by the fact that the said logic mechanism (23) collects each said collective data of location of selection of the Petition 870190076245, of 08/07/2019, p. 92/128 5/6 product stored in the said consumer electronic profile to create a history of progression. 16. System according to claim 15, CHARACTERIZED by the fact that said logic mechanism (23) uses said progression history to create said influential message transmitted to said wireless end device (40) at a selected time in the group consisting of: before said consumer product selection; during said selection of the consumer's product, and immediately after said selection of the consumer's product. 17. System according to claim 16, CHARACTERIZED by the fact that said influential message is selected from the group consisting of: a competitive economy opportunity, a competitive opportunity, a product notice, a product combination notice, a product review, a response to a history of progression, and an electronic coupon. 18. System according to claim 13, CHARACTERIZED by the fact that it additionally comprises an X and Y grid in two dimensions juxtaposed on top of a map of the said retail establishment (5) and a product location map in which the mechanism of Logic (23) is aware of most product locations displayed at the retail outlet (5), said product locations comprising product location data. 19. System according to claim 18, CHARACTERIZED by the fact that said logic mechanism (23), stores all data from said location of selection of Petition 870190076245, of 08/07/2019, p. 93/128 6/6 products produced by a single identified consumer (7), compares the data from said product selection location with the product location map. 20. System according to claim 18, CHARACTERIZED by the fact that said logic mechanism (23) compares data from said consumer location with data from said product location.