BRPI0707293A2 - ads targeted to a mobile device - Google Patents

Abstract

ADVERTISEMENTS DIRECTED TO A MOBILE DEVICE. Targeted advertising is offered to mobile device users based on one or more keywords in words spoken by mobile device users. Users can send orders by voice using cell phones or other networked mobile devices and relevant keywords are determined through orders and advertising and / or products associated with keywords are provided to users while they are waiting for responses to orders.

Description

ADVERTISING FOR A MOBILE APP

CROSS REFERENCE FOR RELATED APPLICATIONS

This claim relates to and claims the benefit of United States Order Serial No. 60 / 821,484, filed August 4, 2006 by inventor ScottA Jones et al „entitled TARGETED CELL PHONE ADVERTISEMENTS (Serial Node Advertising) and Serial No. Order Number 11 / 336,928, entitled A SCALABLE SEARCH SYSTEM USING HUMANSEARCHERS by inventor Scott A. Jones, filed January 23, 2006, at the United States Patent and Trademark Office , and the disclosure of both is incorporated herein by reference.

GROUNDS

Field

The present invention is directed to advertising and, more particularly, to offering advertising oriented to user-sent voice requests.

Description of Related Art

As advertising continues to become a highly competitive marketplace, information dissemination technologies to promote merchandise, services, businesses and ideas, using different media, are being developed. For example, advertisements may be offered to Internet users when they are browsing the Web to search for some desired information and for specific goods or services. The use intended by mobile devices to perform functions similar to those performed using personal computers, has attracted interest in providing ads over the wireless network. However, current advertising technologies are targeted at mass advertising and do not offer personalized ads targeted to users' specific interests or needs.

In addition, advertising information offered by typical advertising solutions is often not relevant to voice requests sent by users.

For example, when a user submits, "What is the best selling apple product?" As a search query, advertising information for AppleComputer products is usually provided. , even if using the keyword "apple / apple" in the query could refer to the fruit.

The issues discussed above related to mass advertising are further exacerbated by users of devices such as mobile phones, as current search engines offer advertisements that are often relevant to what users want to know, even after asking mobile users. enter orders using the limited screen capacity and complicated data entry methods of mobile phones, such advertisements are often subscription based.

Although various advertising methods are known, there is no known method of providing targeted advertising information over a wired network.

SUMMARY

A system and method for linking an advertisement to its correlation with one or more keywords is disclosed and for displaying the voice-sensitive advertisement determined to contain at least one of the keywords by a human search engine. The system and method include receiving a mobile user voice query and convert the voice query to text by extracting a keyword from the text and allowing a human search engine to select an ad for the keyword and provide it to the user.

A system and method for associating advertising data with one or more key words or phrases is disclosed, where the association is based on the content relationship of the ad data to a predefined category, use or meaning of the key words or phrases.

These, in association with other aspects and advantages that will be subsequently apparent, reside in the details of construction and operation as described and claimed in more detail below, with reference to the accompanying drawings, forming a part thereof, where similar numerals refer to similar parts throughout text.

BRIEF DESCRIPTION OF DRAWINGS

Figure 1 is a rectangle diagram of a system for linking keyword ads and offering mobile-oriented advertising.

Figure 2 is a flowchart illustrating the association of advertising data with the keyword (s) and showing selected data oriented to the keyword (s).

Figure 3A is an illustration of an operation for selecting advertising for a voice query to be provided to a user submitting the query.

Figure 3B is an illustration of an operation to offer a coupon related to an ad presented to a user.

Figure 4 is a rectangle diagram of an ad selection in response to the voice query and sending a text message containing a coupon directed to the offer (s) in the ad. Figure 5 is a relationship diagram illustrating the correlation between qualified keyword and ads.

Figure 6 is an illustration of a user oriented ad presentation by mobile phone or other wireless network (WiFi, WiMax1 etc.).

Figure 7 is a database relationship diagram illustrating the correlation between advertisements and information for a specific user and a query sent by the user.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

Reference will now be made in detail to the present configurations discussed herein, examples of which are illustrated from the accompanying drawings, where similar numbers refer to similar parts throughout the text. The configurations are described below to explain the disclosed system and method by reference to the figures. However, it is to be understood that, by this, it is not intended to limit the scope as long as such changes and future modifications to the illustrated device and astute future applications of the principles as illustrated herein are contemplated as would normally occur to one skilled in the art. which the settings are related to.

A system for mobile-oriented advertising is illustrated in Fig. 1. An information request may be a voice query, or text, or keyword (s) sent by a user (or information seeker) using a mobile device and it may involve a complete question, phrase, keyword, or search phrase. A provider, guide or paid search engine (PaidSearchers ™) is a human search engine that has registered to handle orders, which may be a professional, amateur and / or voluntary search engine. An requester (InfoSeekers ™) is a user, consumer, or entity submitting search requests for information, products, or services. An advertising source is a system, application program or any other source of advertising information that is accessible using the Internet, public and private databases, including accumulated data based on a provider's knowledge base, etc., including text, image, multimedia. or any other electronic information. A coupon refers to information indicating a carrier's eligibility for a specified facility, including a discount or rebate with respect to a product or service.

As shown in Fig. 1, system 10 receives requests or queries by voice sent by users or information seekers through user devices12, delivers requests to providers for processing, and returns processing responses from providers to users. The user devices 12 shown in Fig. 1 may be mobile phones, landlines, specialized voice-consulting terminals, voice-enabled personal assistants (PDAs), or any other source that allows a user to enter a speech query or Short MessageService ( SMS - text messaging) and communicating with server 16 via networks 14a and / or 14b. Although networks 14a and 14b are illustrated as connecting users 12 devices to server 16, the disclosed system is not limited to any specific number of networks through which user devices can connect to server 16. User 12 devices can also be typical telephones by tone, sending and receiving radios, WiFi phones, cordless phones, portable media devices, or any communication device that allows the user to communicate with server 16 over networks 14a and / or 14b. The communication system may include packet switching facilities such as the Internet, circuit switching facilities such as the public switched telephone network, radio based facilities such as a wireless network, etc. When server 16 receives a voice request from either of the shrine devices 12, server 16 determines which provider (s), registered with system 10 to handle requests and currently available, actually match the request. Providers using provider systems 20 can identify at least one related category, subcategory, keyword, or area of interest to which the provider is likely to accept orders. For example, each available provider registered to handle requests related to the "health" category may be identified and ranked against other providers registered for the category according to previous success in responding to requests to be assigned to the provider (s). highest rated available in its category. Different types of conditions can be applied to determine which provider (s) correlate a request to optimize provider response (s). In addition, any criteria discussed in United States Patent Application Serial No. 11 / 336,928 may be used.

Orders from user devices 12 may be stored on a data basis 18 and conventionally converted to digital text queries. The system may transcribe voice queries sent by user devices 12 in text, possibly by interacting with other systems, or may perform the task locally. System 10 can perform speech-to-text conversion using other speech transcription through human transcribers, or using conventional speech-to-text processing, also known as automatic speech recognition. Voice requests can originate from a user's phone and can initially be handled through automated attendant speech-triggered processing (or, alternatively, an interactive pro-speech response, or interactive voice response (IVR) system). get the user's query. Thereafter, voice orders or speech recordings received from user devices 12 may also be delivered to provider systems 20 with the converted text. Users can also send text queries to system 10 by sending short messages containing the queries through user devices 12.

System 10 can monitor the port from which a call originated, as well as the caller's telephone number, and assign a user identifier to user device 12 on this port for a specific session. System 10 may ask a user to speak the query, or voice queries may also be sourced from another source, such as a SQSR instead of directly from the user, such as in a public or private information provider. For example, a voice or voice query may initially be processed by the telephone system of a public library and switched to server 16. Sources such as the SQSR transmitting voice queries to system 10 may communicate with server 16 through a variety of mechanisms, including an IP-based socket address or through a Microsoft .NET service, making translation services widely available through the Internet for any application that wants to use them.

Speech lookup can physically reach system 10 through a variety of input mechanisms, including time division multiplexed lines, voice over IP (VOIP) packets from an Internet connection, etc., and can arrive as one. data flow, or package, or series of packages. In addition, devious queries can be sent to system 10 from a commercial location, such as a grocery store system, where a user orders food and asks for recipes for a special after dinner dessert, which can initially process a talk by hand and pass on. the query to the server 16. The cell phone text input feature can also be used to enter a query in digital text form, allowing users to textually send queries over phones. In response to receiving a voice query , system 10 may deliver one or more advertisements to a user while the search is being processed. The ad may be query-related (or query-related keywords) and include visual and audio information as appropriate to the user's device and the query source. This information may include not only advertisements, but also information such as video, graphics, music, games, web links, etc., that will interact with and be shown to the user. The information or products offered may serve as a source of income, for example through advertising. In addition, if the user sees an ad, or clicks a link, or buys a product or requests a service offered (sometimes referred to as "conversion") related to an ad while waiting for the results of a search, database 18 may be updated to reflect additional ad revenue with a point credit and / or compensation, as appropriate, to the provider (or seeker).

An ad presented to a user may be based on a weight associated with the ad according to a single factor or a combination of factors, such as advertiser contract commitments, advertiser offer price, user popularity, keyword-to-ad mapping, usage statistics (eg, those shown longest), user demographics, choice of advertising provider, geographic location of user and / or provider, etc. For example, a voice query about a showtime at The Kennedy Center for Performing Arts in Washington, DC, to a user who reports being a New York resident, or whose phone number is a New York number, may firing one or more advertisements related to Broadway shows in New York to be presented to the user, who can respond by purchasing tickets. System 10 users may be given an option to submit a request directly from the resource (s) identified in database 18 based on (s) in keywords or categories extracted from the order, when a user chooses to conduct a search without necessarily asking for assistance from a provider. For example, a user looking for the location of a specific restaurant in Carmel, Indiana, may receive advertisements for popular attractions in Carmel while the specific restaurant location is being searched.

When a voice query from one of user's devices 12 is received by system 10, for example, for a search without the assistance of a provider (eagle), the query is transcribed and passed to one or more search engines or associated advertisements. can be selected based on histograms of key words in database 18 that "best fit" the query and as appropriate to the user's phone number. For example, when a user asks for information about "restaurants in Indiana" and records in database 18 indicate that a specific seafood restaurant ad has been submitted to a number of similar prior queries, the seafood restaurant ad may appear. to the user. A user's phone number or other geographic data, such as GPS coordinates, can also be used to select restaurant ads in Indiana to offer one in or near the designated geographic location. Geographic information may also be requested by the system during the call, usually during the beginning of the session. The system request (ougu) can be of the form of voice or text. User response may also be in the form of voice, text or telephone tone input. The guide or automated voice may ask the user for location information. Location information may be zip code, street number, street intersection, point of interest, latitude and longitude coordinates, area code or any other form of location information. This location information, once collected by the system, can then be stored. Keywords can be linked to guides and / or ads that are tied to a specific geographic area that has a well-defined boundary. Alternatively, a guide or ad may be chosen based on the "closest" guide or advertiser to the user making the query.

Database 18 may maintain information about the provider (or human searchers), orders sent by user devices 12, results generated by the providers in response to requests, advertisements presented to users while corresponding requests are being processed by system 10, including ads previously submitted to requests related to similar matters. For example, database 18 may maintain a record of ads displayed in response to queries containing a specific keyword (s) and whether users interacted with the ads.

Database 18 can hold information associated with a number of ads displayed while voice queries are being processed by system 10, a number of times a specific ad is presented in association with one or more keywords, ads hand-selected by providers, etc. For example, server 16 can compute the number of times an ad has been displayed, how long a user (or requestor) has viewed an ad, if the user has "clicked on it" or accessed the ad, if the user has purchased products or requested services through a web site. an advertiser mentioned in the advertisement (this information may be provided back to server 16 by the advertiser), etc. Although Fig. 1 illustrates database 18 as a separate component of system 10, database 18 may be integrated with server 16 In addition, records kept in database 18 can be stored in any conventional manner, including a Network Attached Storage (NAS), a Storage Area Network (SAN), etc. using any conventional or proprietary database software such as DB2, Informix, Microsoft SQL, MySQL, Oracle, etc., and may also be a database distributed on more than one server. Search results and advertisements may be transmitted. users via a real-time VOIP connection or circuit switching between the user and the operator, via a text messaging system such as SMS or others, and may be in the form of text, graphics, URLs, audio or video. Results can also be an audio / video message recorded by a provider and played back to the user including a reference to sources where the user can get results and can be digital text that has been conventionally converted to audio and played back to the user. can be reproduced for the user using speech or lip reading reproduction, as is done with audiobooks, where text can be read aloud in real time by the same (or different) features (for example, the transcribers described above). ) that are being used to transcribe speech-to-text. System 10 includes ad sources 13 that may provide advertising data to server 16. For example, companies may provide selected ads for specific products or services offered by companies. However, the disclosure system is not limited to advertisements provided by advertising sources 13. For example, a provider may use a database that is accessible only to the provider, as well as a database of ads previously collected by the provider in relation to a product, or databases that require payment for access, or even information accessible to the provider in non-electronic format, may be delivered to user devices 12, etc.

An exemplary process 50 for targeted advertising is illustrated in Fig. 2. As shown in Fig. 2, process 50 begins by associating ad data52 with one or more keywords. As discussed earlier, a request could be any query or word. (s) for which the user (eg infoseeker ™) is seeking general or specific information that may be associated with corresponding advertising data. For example, advertising data related to Indiana Pacers (basketball team) may be associated with the keywords "Reggie Miller" (player). Following the association of advertising data 52 with the keyword (s), process 50 continues by transcribing the keyword (s) 54 contained in spoken words of a user or information seeker, which sends a request to the system10. As mentioned above, voice queries may be processed locally in system 10 (Fig. 1) to convert digitized speech queries to text or may alternatively be processed by a remote system. For example, digitized speech can be transcribed by human transcribers who hear speech (for example, through headphones or speakers), transcribe the information by typing text, and send it to the server 16.

The speech query can be divided into a packet stream and passed to the transcriber without interruption as if spoken by a user, thereby allowing reduced latency in system 10 (Fig. 1). Preferably, there are many more transcribers available in system 10 than instant queries, so that no system delays are induced. In the case of a query overflow, a form of flow control can be used, telling some callers to wait in line for an available transcriber (which can be described to the caller as waiting for an operator or agent) . In addition, system 10 (Fig. 1) can be fed with continuous and fallasence phrases from various sources (eg users) to any transcriber. So the transcriber is sequentially transcribing, in quick succession, multi-speaker speech messages and creating separate text packets that are associated with each speech message. Likewise, a speaker's defal "packets", which may be segments of fixed length or variable length divided into the intervals between words, may be transcribed by several transcribers simultaneously or almost simultaneously. The transcribed text can be recomposed in the same order as the speech "packages" were when they were dissected from the original speech message. Therefore, long voice recording could be transcribed over a much shorter period of time, because the transcription work is fragmented into several pieces that are managed by multiple human transcribers.

After transcribing the keyword (s) 54, process 50 continues to select the advertising data 56 for the transcribed keyword (s). For example, ads associated with iPods may be selected for voice queries related to "apple" products, while ads associated with a specific "apple" fruit variety may be selected for a query requesting information related to apple pie recipes.

Subsequent to the selection of process 56, process 50 continues to present, reproduce or display selected advertising data 58 to a user. Advertising data can be displayed while a user is waiting for search results. You can also delay the display of advertising data until an appropriate provider or search engine is chosen to manage a query. In this case, the provider may have the option of choosing which ad to send to a user who submitted the query, which may be based on the query and / or keywords and / or the provider's assessment of which ad to send. This ad choice can be achieved by making the ad selection (s) predefined by a provider chosen to manage the query.

Advertising data can be in a variety of formats and can be displayed over mobile devices using various communication standards, such as WAP, enabling Internet communications and telephone services.

Fig. 3A illustrates a process 60 for presenting mobile device (or mobile phone) targeted advertising to a consumer. As shown in Fig. 3A, a consumer 62 makes a call using a telephone number designated for services offered by system 10 (Fig. 1) and the telephone application captures a consumer telephone number. For example, consumer 62 calls an 800 (toll free) number with an inquiry about a business in a specific location and process 60 captures subscriber identity information, such as a consumer telephone number. Optionally, an advertisement may be presented to the consumer62 after the initial call, based on the caller's telephone number. As mentioned earlier, system 10 (Fig. 1) provides search options, including an option to search with assistance. of a guide, provider, or guideChaph 64, or an option for an unguided search 61. For example, a consumer knowledgeable in a specific subject may ask to conduct a non-guided search, while they may choose to assist a guide in other matters. consumer 62 selects a search assisted by a ChaCha 64 guide, the ChaCha 64 guide accepts the query or query from consumer 62 and asks the consumer62 to wait while the ChaCha 64 guide finds an answer or result in response to the question. While consumer 62 is put on hold, the ChaCha64 guide selects or clicks on the relevant ad category to play to the consumer62 who expects to receive the response generated by the ChaCha 64 guide and / or a video ad to be shown to the requester if their device has an image display capability.

When the ChaCha 64 guide selects a relevant ad category to display, a code identifying the selected category and consumer network address 62 is passed to an ad server application to send the advertisement to consumer network address 62. For example, a secure streaming protocol such as an https page containing a code identifying an ad and a consumer's phone number is provided using an ad server application.

In addition, subsequent to sending the ad to consumer mobile device 62, the ad may be recorded as a cost per thousand (CPM) to calculate the relative cost of the ad delivered.

When consumer 62 chooses to conduct an unguided search 61, the question entered by consumer 62 may be sent to resources used by registered guides to handle requests for the subject matter, resource (s) selected by the administrator (s) ) from the system or search engine (s) with extreme experience, selected by the system administrator (s), etc. A consumer 62 who chooses to conduct an unguided search may also receive information stored in the database 18 (Fig. 1), including responses to previous requests, data collected by requests to be answered, etc., which may be used to produce automated results in response to unguided search 61. As illustrated in Fig. 3A, the ChaCha 64 eagle can be consulted to clarify key word (s) contained in the consumer sent 62 who chose to conduct an unguided search. 61. Consumer 62 is put on hold while automated results are compiled in response to unguided search 61 and system 10 (Fig. 1) can select the relevant ad category to be displayed. A code identifying the system-selected ad category and the consumer network address 62 passed to an ad server application to send the ad to the consumer address 62. For example, as discussed above, a secure broadcast protocol such as , an https page containing a code identifying an ad and a consumer's phone number is provided using an ad server application. Optionally, the ChaCha guide 64, when clarifying the keyword (s) contained in the unguided search question 61, may select an ad category to be displayed to consumer 62 that is waiting to receive the automated result.

While Fig. 3A illustrates the ChaCha guide 64 by selecting a question-oriented audio ad or consumer query 62, process 60 is not limited to any specific type of ad. For example, a consumer may be offered web links by directing him or her to a specific manufacturer's URL or otherwise data that can be transmitted and displayed through a cell phone or other mobile device (PDA). , etc).

Figure 3B illustrates a process 68 for offering a coupon related to an ad presented to a user. As illustrated in Fig. 3B, consumer 62 hears or sees an advertisement and is asked if consumer 62 would like to receive a coupon for a business identified in the advertisement. Consumer 62 is asked to press "1", for example, if the consumer would like to have the coupon. If consumer 62 presses "1", process 68 determines whether consumer 62's mobile phone is a conventional or cellular telephone service, where process 68 triggers an HTTPS page containing a code identifying an advertisement and a consumer's telephone number to be sent to ad server application to provide a text message containing coupon information to consumer 62's mobile phone. After text messaging is sent to consumer 62, consumer 62 is connected to ChaCha 64 when a guide assisted search is requested. On the other hand, if consumer 62 is using a conventional telephone service or other service that has no data service capability, an audio message with coupon information may be read or reproduced to consumer 62.

By determining that consumer 62 has not selected to receive the coupon in process 68 by pressing "1" and has requested an assisted search from the ChaCha 64 guide, consumer 62 is reconnected to the ChaCha 64 guide. When consumer 62 has selected an unguided search 61 (Fig. 3A ) and does not select to receive the coupon in process 68 by pressing "1", the consumer receives a search response. As illustrated in FIG. 3B, the ChaCha 64 guide can be consulted to clarify consumer selection 62 regarding the advertisement and / or coupon provided.

The ChaCha guide 64 can use various types of tools to search for publicly or privately available information to produce result (s) in response to the consumer question or query 62. For example, the guide can use tools such as a browser to access databases via Web searches, private databases that can only be accessed by the provider, such as a database of information previously collected by the provider, results stored in database 18 (Fig. 1) based on previous orders, or databases that require payment for access or even information available to the provider in non-electronic format, such as a book on the provider's shelf, test results from a personal experiment, provider's knowledge base, etc. In addition, the provider may submit the request or some version of the request to an automated search engine such as Ask.com® and others, or any similar system capable of answering questions submitted in natural language. Alternatively, the ChaCha64 guide can copy the request, place it in the search field of a search page for a specific tool such as Yahoo®, and transmit the request automatically to the search engine (s).

In addition, processes 60 and / or 68 may determine a period of time during which the consumer 62 is communicating with the ChaCha guide 64 and provides an indication for the ChaCha guide 64 to send a notice to consumer 62. For example, the eagle may provide a consumer voice fragment while the guide is performing operations to serve the consumer.

Fig. 4 illustrates the process 70 for sending a text message regarding a mobile user oriented advertisement. As shown in Fig. 4, process 70 begins by selecting a mobile user targeted advertisement 72. As mentioned above, the advertisement may be selected 72 by a provider or guide, or automatically selected by system 10 (Fig. 1) based on a histogram indicating the classification or category of keywords or phrases identified by system 10. Data Base 18 ( Fig. 1) may maintain a histogram of use for various senses and / or phrase (s) or keyword (s) forms that may be used to ask a user (or consumer) or provider to qualify or clarify phrase (s). or keywords containing multiple meanings or forms when formulating a search query and an ad may be selected based on the qualified meaning of the keyword (s) or keyword (s). In addition, system 10 can sort or categorize keywords and / or phrases based on information from external sources, such as Internet directories (eg DMOZ), online dictionaries and / or encyclopedias (eg Webopedia1Wikipedia1 etc.). or other similar sources. For example, a user (or provider) may be required to qualify keyword (s) contained in a nanoxonomy-based query used by DMOZ, and an advertisement may be provided to the meaning-based user obtained through this qualification.

After selecting 72 the advertisement, process 70 now delivers the advertisement to the user while a search is performed. For example, while a provider is performing a search to find information responsive to a user's query regarding "deli computers," one or more specific ads for Dell-discounted products may appear to the user.

Subsequent to the 74m announcement, Process 70 goes on to offer an option to receive a coupon for the products / services listed in the announcement. Using the same example in the previous discussion, if a user interacts with the Dell-specific discount product ad, a The option to receive a coupon for the products can be offered to the user (see also Fig.3B). In the case of electronic merchandise (eg MP3 downloads), a product may be delivered in addition to the advertisement. For example, the ad may contain video or audio "clip" ads that the consumer may elect to purchase the product, which is then delivered to it.

When a user selects offered option 76 to receive a coupon, process70 then sends a text message 78 which can be sent to the user using, for example, text messages (SMS) or other similar service. For example, a coupon for a 15% discount at a specific restaurant may be sent to a user's mobile phone in response to a voice query regarding the restaurant or other similar restaurants. When your mobile device is capable of displaying images, a coupon image may be sent.

Alternatively, an ad can be randomly picked and sent to a user's mobile phone. For example, a specific item may be advertised to a user based on factors that may not be associated with the requestor query, such as specific discounted items, new products, and so on. This ad choice can be achieved by enabling a provider to predefine which ad (s) will be presented to a requester that is sent to that provider by a specific keyword.

Fig. 5 is a simplified example of a relationship 80 illustrating the association of qualified keywords 82 with advertisements 84. For example, when a search query containing the keyword "apple" is qualified to mean the fruit, an ad Related to food and / or fruit revenue may be presented, while a tax program announcement and / or tax tips are offered when the "apple" keyword in the query is qualified to mean the tax program.

Any qualified keyword maintained in database 18 (Fig. 1) may be mapped to advertising information to display one or more ads targeted to a user (or requester) by submitting a query or voice containing the qualified keyword. For example, when receiving a query from a requestor via a mobile phone 12a (Fig. 1), for example, server 16 may offer advertisement (s) to the requestor to view while a search is being processed by system 10.As mentioned above, ad information may be query-related (or query keywords and / or phone location), may include visual, audio, and / or interactive information as appropriate to the user device and query source, and may include not only ads, but also information such as video, music, games, web links, etc., that will interact with the requestor and show him data while the search is being performed. Fig. 6 illustrates an example of an ad shown As shown in Fig. 6, the mobile phone 100 includes selection keys 104 and an announcement frame 102. Selection keys 104 detect a selection made by a 100 cell phone user and may be similar to conventional handheld device keys. Ad frame 102 may show an ad related to a query sent using the mobile phone 100 or other mobile device that may display images. For example, as illustrated in Fig. 6, an advertisement for a human-assisted search technology may be shown in the announcement frame 102 in response to receiving a voice query related to it. On the other hand, advertisements shown in the frame 102 may be real-time ads selected by the provider. Advertisers can also register for keywords, so that their ads only appear when the keyword (s) are targeted by the query. This, for example, prevents unnecessary display of advertising information that is misdirected. As mentioned above, ads delivered through the ad frame102 may include video, music, games, web links, etc. Alternatively, the information provided in ad frame 102 may be chosen by server 16 (Fig. 1), for example, server 16 may select information to be provided to ad frame 102 based on a time of day, an estimated time for completion. of a search, etc. In any event, being able to link an ad to a specific keyword is extremely valuable to advertisers, especially when the keyword qualifies as the example above for the word "apple", which can have various meanings such as " computer company "or" fruit "or" tax program ".

Ad revenue can be based on conventional measures, such as people-minutes that an ad has been heard, partially or completely repeating untold or undercounted ads, responses to selection-based ads via selection keys 104. For example , options for interacting with ads may be provided via cell phone 100 that says "press T if you want to hear more about this ad now, press '2' if you want to hear more about this ad after receiving the results of your search query, press '3' if you want us to send you a voicemail message about a service / product included in this ad, however, the system and method presented is not limited to having a user interact with the ad in a specific way. For example, An ad sponsor can credit the source that delivered the ad in the case of an ad offering a phone number. The caller can be tracked by the system in detail so that the calling number is tracked for the ad and the number of the calling party (ie it compensates the system because the ad caused the caller to actually call the number). that was mentioned in the ad). In addition, a user can be transferred directly to a specific business if the user presses a key or button during an announcement.

Fig. 7 illustrates a database relationship between a telephone number, a location, an advertisement, a query and an outcome. As shown in Fig. 7, a telephone number of a user sending a voice query may be associated with an announcement, a location, a query and a result. For example, when a voice consultation is received from a user's mobile phone, a specific ad may be selected to be displayed to the user based on a mobile phone number used by the user. Using the same result, the advertisement can be chosen by determining a user's location based on a mobile phone area code or other subscriber identity information associated with the mobile phone and / or user.

Consequently, advertisements are sent to users based on keywords (s) spoken by users or as determined by providers. In the preferred embodiment, words spoken by the mobile phone user are a search request, so it is well known that the mobile phone user is interested in keyword related information. The words spoken by the mobile phone user are automatically converted to text by human transcription or a combination of the two. The keyword (s) or one or more keyword categories (s) in the transcribed text are identified and used to select one or more ads. Ads typically include audio and may also, or alternatively, include motionless or animated video, text, or illustrations. For mobile devices such as mobile phones with global positioning capability, a user's location can also be captured and used to determine a initial announcement and to narrow a banner of ads that may be presented to the caller.

The system and method presented provides mobile platform-oriented advertising using voice recognition by identifying a keyword in a spoken phrase, searching for the keyword in an index containing the corresponding advertising, and providing advertising for mobile phone subscribers.

The various features and advantages of the configurations are apparent from the detailed specifications and, therefore, it is intended by the appended claims to cover all the characteristics and advantages of the configurations that fit the true spirit and scope of the specification. In addition, since many modifications and changes will readily occur to those of skill in the art, it is not desired to limit the invention to the exact construction and operation illustrated and described for the stated configurations and, accordingly, all appropriate modifications and equivalents may be relied upon. in the scotch. Further, it will be understood that the phrase "at least one of A, B and C" may be used herein as an alternative expression meaning "one or more of A, B and C".

Claims (21)

1. DIRECTED ADVERTISING METHOD, comprising: linking an ad to match one or more keywords and displaying the ad in response to a voice query designed to contain one or more keywords by a human searcher. DIRECTIONAL ADVERTISING METHOD according to claim 1, characterized in that it comprises: converting the voice query into text using speech recognition. Targeted advertising method according to claim 1, characterized in that the voice query is transcribed by human transcribers. 4. DIRECTED ADVERTISING METHOD, according to claim 1, characterized by the user forwarding the voice query interacting with the advertisement while the human researcher performs a search in response to the voice query. Targeted advertising method according to claim 1, characterized in that the advertisement is presented before the human researcher performs the search in response to the voice query. Targeted advertising method according to claim 1, characterized in that the human researcher qualifies the meaning of one or more keywords by communicating with a user who is forwarding the voice query. DIRECTIVE ADVERTISING METHOD according to claim 1, characterized in that the advertisement is selected based on the association with previous context-directed queries that matches that of the voice query. Targeted advertising method according to claim 1, characterized by the human researchers registered to deal with searches regarding the subject of voice consultation to pre-select the advertisement. Targeted advertising method according to claim 1, characterized in that the human researcher selects the advertisement based on the telephone number or other passive data of the user who is forwarding voice advice. Targeted advertising method according to claim 1, characterized in that it comprises: determining a period of time during which the advertisement is presented and providing a spoken or video-based excerpt in the duration evaluation by the human researcher. Targeted advertising method according to claim 1, characterized in that the coupon data relating to the ad content is provided in response to a selection of a user along with the ad. DIRECTED ADVERTISING METHOD according to claim 11, characterized in that the coupon data is provided by SMS. 13. DIRECTED ADVERTISING METHOD, comprising: associating an ad with one or more keywords or phrases based on the ad's content and a predefined category corresponding to such keywords or phrases, and providing an ad in response to a voice query containing one or more of such keywords or phrases. 14. DIRECTED ADVERTISING METHOD, comprising: receiving a voice query from a mobile phone user and converting the query from voice to text; extraction of the keyword (s) from the converted text; and the ability for a human searcher to select an ad using the keyword (s) and presenting the ad to the mobile user. Targeted advertising method according to claim 14, characterized in that the keyword has more than one meaning and whose meaning as used in the voice query is determined based on keyword uses related to previous searches. Targeted advertising method according to claim 14, characterized in that the selected advertisement is directed to a voice consultation subject. Targeted advertising system, comprising: a storage unit storing an advertisement relating to one or more keywords; and a display unit displaying the ad in response to a voice query designed to contain one or more keywords by a human researcher. 18. DIRECTED ADVERTISING METHOD, comprising: associating advertising data with one or more keywords or phrases, such association being based on the relationship of the content of the ad data to a category, use or meaning of the keywords or phrases ; transcribing a keyword or phrase contained in spoken words including a forwarded voice query, such transcription performed on the basis of voice recognition or human transcription; keyword analysis transcribed or expression including determining the importance of a keyword relative to other keywords; selecting an ad for the keyword or expression contained in the spoken words based on such an association, such selection being performed by a human researcher dealing with the voice query and delivery of the selected ad via a mobile phone or other mobile networked device. 19. DIRECTED ADVERTISING METHOD, characterized by: determining an advertisement that corresponds to one or more keywords of a voice query based on selection by a human researcher; and sending the advertisement including a coupon of goods and / or services from a company indicated in the advertisement to a mobile device through which the voice query is routed. 20. DIRECTED ADVERTISING METHOD, characterized by: presenting an advertisement corresponding to a keyword contained in a voice query; and modifying the ad based on the identity of the subscriber of the user who is forwarding the voice query as determined by a human researcher. 21. MEMORY OF THE CONTROLLING COMPUTER LEGIBLE COMPUTER WITH A DATA STRUCTURE, characterized in that it comprises: an advertisement including: a location identifier; a telephone number; an appointment; and a result.