AU2018101448A4 - Beverage Bottle - Google Patents

Abstract

Abstract The present invention provides an alcoholic beverage bottle. The bottle includes a transparent or translucent side portion for observing a beverage level of an alcoholic beverage within the bottle. The side portion includes indicia positioned for visually indicating when a standard drink of alcohol has been consumed. Figure 1 SPCN-1123617.docx Figure 1 Ca AgoL S" 14 Figure 2 Figure 3 Figure 4

Description

The present invention provides an alcoholic beverage bottle. The bottle includes a transparent or translucent side portion for observing a beverage level of an alcoholic beverage within the bottle. The side portion includes indicia positioned for visually indicating when a standard drink of alcohol has been consumed.

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Title of Invention

BEVERAGE BOTTLE

Technical Field [0001] The present invention relates to the field of beverage bottles. More particularly, the invention relates to a bottle for an alcoholic beverage. The invention has been developed for particular application as a single-use wine bottle and it will be convenient to hereinafter describe the invention in this context. However, it is to be appreciated that the invention is not necessarily limited to this application and may be used as a bottle for other types of alcoholic beverages.

Background of Invention [0002] The following discussion of the background to the invention is intended to facilitate an understanding of the invention. However, it should be appreciated that the discussion is not an acknowledgement or admission that any of the material referred to was published, known or part of the common general knowledge as at the priority date of the application.

[0003] Single-use or travel-sized wine bottles are wine bottles which are smaller than the traditional 750ml size and are intended for consumption in a single sitting and/or intended for consumption at events which require portability. Reduced bottle size and weight is desirable at festivals, parties and other events at which it is necessary for bottles to be hand-carried. Moreover, travel-sized bottles allow a consumer to sample two or more different types of wine which can be preferred over commitment to 750ml of a single variety. Travel-size bottles have also become popular at events such as pop-up bars, food and wine shows and concerts where consumers wish to purchase only one or two servings of wine.

[0004] Another reason for the uptake of smaller sized wine bottles is that many consumers are put off opening a 750ml wine bottle when desiring only a single glass of wine. Wine consumers, particularly in younger demographics, are increasing health conscious and wish for improved control over the amount of alcohol they consume.

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As such, an increasing number of wine consumers wish to better track their alcohol intake.

[0005] In Australia, a convenient means by which consumers track alcohol consumption is by noting the amount of ‘standard drinks’ consumed. The Australian Department of Health defines a standard drink as any drink containing 10 grams of alcohol. Australian law requires the number of standard drinks to be indicated on alcohol packaging. Consumers can therefore track of the number of standard drinks with reference to the number of beverages (i.e. bottles or cans) they have consumed.

[0006] Tracking alcohol consumption by counting standard drinks is relatively straightforward when consuming low-alcohol beverages (e.g. beer) in cans or small bottles. For example, one 375ml can of 5% ale. vol. beer is approximately one standard drink. Consumers typically drink cans of beer in whole can/bottle integers such that the number of cans consumed is roughly equivalent to the number of standard drinks consumed. In contrast, tracking alcohol consumption when consuming wine is more difficult due to wine having a higher concentration of alcohol and consumers often consuming only a portion of a bottle. For example, a standard drink of red wine having 13% ale. vol is approximately 100ml. However, even travelsize wine bottles are typically at least 200ml in size such that each bottle contains several standard drinks.

[0007] Wine drinkers wishing to limit consumption to less than two standard drinks must therefore estimate what portion of bottle has been consumed in order to calculate standard drink consumption. This can be performed using volumetric measures or with a set of kitchen scales. However, consumers of travel-size wine bottles (for example consumers at a music festival) do not normally have access to measuring tools. Furthermore, alcoholic beverage bottles are typically non-uniform in shape making volumetric estimations difficult and generally inaccurate.

[0008] It is therefore desirable to provide a new or alternative beverage bottle which facilitates improved estimation of alcohol consumption.

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Summary of Invention [0009] According to the present invention there is provided an alcoholic beverage bottle including a transparent or translucent side portion for observing a beverage level of an alcoholic beverage within the bottle, the side portion including indicia positioned for visually indicating when a standard drink of alcohol has been consumed.

[0010] The present invention advantageously provides indicia for indicating when a standard drink of alcohol has been consumed thereby enabling the consumer to better monitor their alcohol consumption. The present invention helps estimate standard drink consumption when consuming only a fraction of a whole bottle. The present invention therefore facilitates conscious consumption of alcohol and informs consumer decisions based on a better estimate of the number of standard drinks they have had. For example, the present invention may enable a consumer to stop drinking partway through a bottle in order to limit their consumption to one standard drink.

[0011] The present invention may be particularly suited for use as a travel-size alcoholic beverage bottle, for example a travel-size wine bottle. This is because these types of bottles are typically consumed outside of home, away from volumetric measuring devices. Travel-size bottles are typically consumed by pouring into disposable cups or glasses or even consumed directly from the bottle. In either case, consumers of existing travel-size wine bottles lack the ability (prior to finishing the bottle) to accurately estimate the number of standard drinks they have consumed.

[0012] It will be appreciated that the present invention may be applied to a variety of other types and sizes of alcoholic beverage bottle. For example, the present invention may be applied to beer bottles, for example large-sized ‘long neck’ bottles. The present invention could also be used for spirit bottles or bottles of alcoholic ‘mixer’ drinks.

[0013] It will be appreciated that the beverage volume equivalent to a ‘standard drink’ will vary between different types of alcoholic beverages, for example an

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Australian standard drink (10g alcohol) is equivalent to approximately 100ml of wine (12.5% ale. vol) or 250ml beer (5% ale. vol) or 30ml spirits (40% ale. vol). The indicia in the present invention can be positioned as necessary to accommodate the intended type of alcoholic beverage.

[0014] The beverage volume which is equivalent to a standard drink can also vary depending on the agreed upon definition of standard drink in a particular country. By way of example, a ‘standard drink’ is defined as 10 grams of alcohol in Australia, 8 grams of alcohol in the United Kingdom, 12 grams of alcohol in Italy and 14 grams of alcohol in the US. The indicia on a bottle according to the present invention can be positioned, as necessary, to correspond with the particular ‘standard drink’ definition for the country in which the bottle is intended to be consumed.

[0015] The transparent or translucent side portion of the invention may consist of the entire bottle sidewall. For example, a preferred form of the invention involves a bottle which is transparent or translucent, such as a bottle formed from glass or polymer. In this form of the invention, the whole bottle is substantially transparent or translucent and the beverage level may be observed from any side of the bottle. However, in an alternative form of the invention, the present invention may include an opaque bottle provided with, for example, a transparent or translucent viewing window permitting observation of the beverage level. In this embodiment, the transparent or translucent side portion may therefore comprise only a portion of the bottle wall.

[0016] The side portion can comprise may consist of a single side wall, for example, a round wine bottle having a round sidewall. Alternatively, the bottle may have a square (or other shaped) profile comprising four side wall segments and wherein any one or more of the sidewall segments can be wholly or partially transparent or translucent.

[0017] According to a particular embodiment of the invention, the indicia is positioned for indicating when a beverage level in the bottle reduces to a predetermined level corresponding to a reduction in beverage volume equivalent to a standard drink of alcohol. The indicia of the present invention can thereby inform a consumer when the beverage volume has reduced by an amount equivalent to a

2018101448 27 Sep 2018 standard drink. For example, the transparent or translucent bottle can allow visualisation of the beverage level and comparison against the predetermined level denoted by the indicia.

[0018] In a particular form of the invention, the indicia has an area which, in use, approximately encompasses a beverage volume equivalent to a standard drink of alcohol. The indicia may therefore extend across a portion of the bottle and approximately indicate to a consumer the volume of beverage equivalent to a standard drink. Configuring the indicia to approximately encompass a standard drink worth of beverage volume is advantageous insofar as a consumer may more easily visualise the amount of beverage equivalent to a standard drink. A consumer may thereby become familiar with the relevant volume they ought to associate with being equivalent to a standard drink.

[0019] In one form of the invention, the indicia area extends between a fill level of the bottle and the predetermined level. The indicia area may therefore extend along a wall of the bottle between the fill level and a level corresponding to a reduction in beverage volume equivalent to one standard drink of alcohol. The indicia may extend circumferentially around the internal volume of the bottle. Alternatively, the indicia may extend along a portion of the bottle, for example the indicia may be configured as a strip extending between the fill level and the predetermined level.

[0020] As noted above, the predetermined beverage level at which a standard drink of alcohol has been consumed from the bottle will vary depending on alcohol concentration and potentially also on the definition of standard drink. By way of example, in Australia where a standard drink of wine is approximately 100ml, the predetermined level may therefore be located at a position below the fill level which indicates 100ml of wine has been consumed from the bottle.

[0021] In a particular embodiment of the invention, the bottle is a travel-size wine bottle, the fill level is 200ml and the predetermined level is 100ml. In this embodiment, the 200ml wine bottle can contain two standard drinks, each equivalent to 100ml of wine. The indicia area can extend between the 200ml fill level and the 100ml predetermined level. The bottom edge of the indicia area can therefore indicate to a

2018101448 27 Sep 2018 consumer that one standard drink has been consumed and that one standard drink remains in the bottle. It will be appreciated that a beverage level equivalent to half the volumetric capacity is not otherwise visually apparent to a consumer due to the nonuniform geometry of a wine bottle.

[0022] In one form of the invention, the indicia can be configured so as to be visible to the consumer at all times. For example, the indicia may be located on the outside of the translucent or transparent bottle. A consumer can therefore compare the beverage level within the bottle against the external indicia to assess the amount of standard drinks (or the portion of a standard drink) consumed from the bottle.

[0023] In an alternative form of the invention, the indicia may be configured for visual concealment by the beverage and for visual revelation as the beverage is consumed. For example, as the beverage is consumed (i.e. poured or drank) from the bottle, the indicia is successively revealed as the beverage level in the bottle is successively reduced. This form of the invention advantageously provides for an aesthetically normal looking bottle when filled, whilst (upon the beginning of consumption) informing users as to when a standard drink has been consumed.

[0024] However, it will be appreciated that other forms of the invention may not necessarily include indicia which are concealed by the beverage. For example, a bottle containing particular types of clear or transparent beverage may be insufficiently opaque to obscure certain types of indicia in certain types of bottles. In this form of the invention, it is possible a consumer may be able to see the indicia through the beverage. Nonetheless, the indicia will operate in the same manner to indicate that a standard drink has been consumed once the beverage level drops to the predetermined level.

[0025] The indicia of the present invention can comprise any suitable visual identifier or design. For example, the indicia could comprise one or more formations, etchings, grooves, markers, flutes, ribs or the like. The indicia may be formed by altering the thickness of the bottle sidewall. For example, the indicia may comprise a protrusion or raised element, for example an embossing, or may comprise a recession or cut-out or may comprise a combination of a protrusion and a recession.

2018101448 27 Sep 2018 [0026] In a particular form of the invention the indicia comprises an indicia formation integrally formed on an inner surface of the bottle. The indicia formation can comprise an embossing. For example, the embossing may comprise a reoccurring or repeating pattern formed on the inside of the bottle. The pattern can comprise any suitable configuration capable of visual identification by the consumer. For example, the reoccurring pattern in the indicia formation can comprise any one or a combination of swirls, lines, dots, textures, crosses or a pattern of geometric shapes or devices, for example a series diamonds, squares, pentagons etc. In a particular form of the invention, the indicia formation comprises a reoccurring pattern or series of circles or circular devices.

[0027] The indicia formation may comprise an array. According to a particular form of the invention, the indicia comprise two or more discrete indicia portions spaced apart from one another. The indicia portions can comprise embossed portions which are spaced apart by non-embossed spaces. In one form of the invention, each discrete indicia portion corresponds to a standard drink.

[0028] In a particular form of the invention, the indicia formation may be designed to signify a particular brand of alcoholic beverage. For example, a beverage manufacturer may select a particular shape, symbol, [0029] As noted above, in a particular form of the invention, the internal embossing comprising the indicia formation may be concealed from view by the beverage. Accordingly, a portion the indicia formation above the beverage level is visible to the consumer and a portion of the indicia formation below the beverage level is concealed or obscured from view by the beverage. As such, the consumer is unable to see the indicia formation when the bottle is full. The indicia formation can become revealed to the consumer as the beverage level reduces.

[0030] The embossed pattern may extend over an internal area of the bottle between a fill level and the predetermined level. For example, the indicia formation may terminate at the predetermined level to notify a consumer that a standard drink has been consumed when the beverage level reaches the lower level of the indicia formation. In this regard, when the beverage level reduces below a lower edge of the

2018101448 27 Sep 2018 indicia formation, a consumer can visually see that the beverage level has reduced to the area covered by the indicia formation indicating that the first standard drink in the bottle has then been consumed.

[0031] As noted above, the invention the indicia formation can terminate at the predetermined level such that a lower portion of the bottle is provided without indicia, indicating to the consumer that the beverage within this portion of the bottle is the equivalent to the second standard drink within the bottle. In an alternative form of the invention, this lower portion of the bottle may be also provided with indicia which is separate and visually distinct from the first/top indicia. For example, the internal surface of the bottle may include two indicia formations, a first internal indicia formation to visually identify a first standard drink and a second internal indicia formation to identify the second standard drink.

[0032] In a particular form of the invention, the indicia comprises an internal embossing which encompasses an internal volume of the bottle which, in use, is equivalent to a standard drink. The indicia may extend circumferentially around an inner surface of the bottle such that the indicia can be visible from any perspective. This provides an advantage over indicia formed, for example, on the label of a bottle, which does not typically extend around the whole circumference of the bottle and may become obscured by the consumer’s hand.

[0033] The provision of an indicia formation which covers an area of the bottle between the fill level and predetermined level is also advantageous as compared to a single etching or marker on the bottle because a consumer is more easily able to visually identify the indicia. For example, the consumer can visually note the indicia at the neck of the bottle as soon as the beverage level has reduced below the fill level. Furthermore, the relatively large area covered by the indicia formation provides the user a continuous reminder of the portion or number of standard drinks which have been consumed. The relatively large indicia formation also enables faster and more convenient reference to the amount of standard drinks which have been consumed, as compared to a smaller or more discrete indica such as a linear marker or single etching line. The use of indicia which covers an area of the bottle approximately

2018101448 27 Sep 2018 encompassing a standard drink of alcohol therefore provides an effective means to inform a consumer and to help track the number standard drinks consumed.

[0034] According to a particular form of the invention, the bottle may include a second indicia for indicating the total number of standard drinks in the bottle. For example, an externally embossed symbol, numeral or visual device which informs the user of the total number of standard drinks in the bottle. This form of the invention advantageously provides a more convenient means to quickly identify the total number of standard drinks without needing to refer to fine print on the bottle label.

[0035] As discussed in the foregoing, travel-size bottles have become increasingly popular for taking to parties, festivals and events. As well as being more convenient to carry, the smaller size encourages discovery of new wines by allowing consumers to sample several varieties without being committed to finishing a single 750ml bottle. The present invention is particularly suited to use with travel-size wine bottles insofar as consumers at a party or festival are not otherwise able to count their standard drinks. The invention allows a consumer to track consumption of one standard drink of wine, after which they may choose to stop drinking or, if sharing wine with friends, they may choose to consume a standard drink of another variety of wine.

[0036] It will be appreciated that the present invention may also be implemented in long neck beer bottles or in spirit or liquor bottles. The invention could also be used in standard 750ml wine bottles allowing a user to pour a glass of wine equivalent to a standard drink without the need for a measuring device. It is also envisaged that the indicia formation of the present invention could also be applied to other types of alcoholic beverage containers such as casks or decanters.

[0037] Whilst the embodiments of the invention discussed above relates to indicia covering an area of the bottle, it is noted that the indicia need not necessarily cover a substantial area. In an alternative form of the invention, the indicia may comprise a marker line indicating a beverage level equivalent to standard drink of alcohol. The indicia may also comprise a two or more marker lines indicating a number of beverage levels which correspond to standard drinks in the bottle.

2018101448 27 Sep 2018 [0038] As noted above, the present invention may also be applied to a bottle containing a larger number of standard drinks. For example, the present invention may comprise a spirit bottle containing between 20 - 30 standard drinks. In this form of the invention, the indicia may comprise a series of internal or external markings on the bottle corresponding to each standard drink in the bottle.

[0039] Alternatively, the indicia could comprise a series of stripes or annular rings on the bottle having a thickness equivalent to a standard drink and spaced apart from one another by a thickness also equivalent to a standard drink. The indicia could thereby comprise series of annular rings around every second standard drink in the bottle, allowing a consumer to compare the beverage level to the series of rings and identify the number of standard drinks which have been consumed. In a particular embodiment of the invention, the indicia can therefore comprise two or more discrete indicia portions which are spaced apart from one another.

Brief Description of Drawings [0040] In order that the invention may be more fully understood, some embodiments will now be described with reference to the figures in which:

[0041] Figure 1 illustrates a front view of a travel-sized wine bottle according to the present invention, when empty of any beverage;

[0042] Figure 2 illustrates the bottle of Figure 1 when filled with an alcoholic beverage containing two standard drinks;

[0043] Figure 3 illustrates the bottle of Figures 1 and 2 with a reduced beverage level;

[0044] Figure 4 illustrates the bottle of Figures 1-3 when the beverage level is reduced to contain a single standard drink;

[0045] Figure 4 illustrates a neck portion of a travel-sized wine bottle according to the present invention, with an externally embossed indicia; and

2018101448 27 Sep 2018 [0046] Figure 5 illustrates another embodiment of an externally embossed indicia on a neck portion of a travel-size wine bottle.

Detailed Description [0047] Figure 1 illustrates a bottle 10 which includes a sidewall 12 extending upwardly from a base 14 and a mouth portion 16 at an upper end of the sidewall 12. The sidewall 12 defines a body portion 18 and a neck portion 20 of the bottle 10. The body portion 18 and neck portion 20 are connected at a shoulder portion 22. A variety of alternative alcoholic beverage bottles are suitable for use with the invention, for example long-neck beer bottles, larger wine bottles and spirit bottles. However, in the illustrated embodiment of Figure 1, the bottle 10 is a 200ml travel-size wine bottle formed from a transparent or translucent glass which permits observation of a beverage level inside the bottle 10.

[0048] The bottle 10 includes indicia comprising an indicia formation 24 formed on an inner side of sidewall 12. The indicia formation 24 comprises an embossing and, in particular, a reoccurring circular pattern. As illustrated in Figure 1, the indicia formation 24 covers a predetermined internal area on the sidewall 12 and extends between a fill level 26 which is adjacent the mouth portion 16 and a predetermined level 28 in the body portion 18.

[0049] As discussed in the foregoing, wine typically has an alcohol concentration of approximately 12.5% ale. vol and a standard drink in Australia is defined as 10 grams of alcohol. Drinking alcohol (ethanol) has a density of approximately 789kg/m³ at standard sea level conditions and at which 10 grams of alcohol has a volume of approximately 12.7ml. A standard drink in Australia is therefore approximately equivalent to 100ml of wine.

[0050] On this basis, the predetermined level 28 is determined for positioning at a level on the bottle 12 to visually indicate when 100ml of beverage has been consumed. That is, the predetermined level 28 is approximately equivalent to a 100ml beverage level in the bottle and therefore indicates a level at which the original 200ml

2018101448 27 Sep 2018 of beverage has reduced by 100ml and at which 100ml of beverage remains in the bottle.

[0051] The indicia formation 24 extends over an area of the bottle which, in use, corresponds to a first standard drink A. Below the predetermined level 28, the indicia formation 24 terminates and therefore denotes the end of the first standard drink A and the beginning of a second standard drink B. In use, a consumer can observe the beverage level inside the bottle and compare the beverage level to the indicia formation to assess whether the first standard drink A has been consumed.

[0052] As noted above, the indicia formation 24 extends between the fill level 24 and the predetermined level 28. In this manner, the indicia formation 24 approximately encompasses (i.e. surrounds) 100ml of beverage volume, i.e. encompasses one standard drink of alcohol. When viewing the entire indicia formation 24, a consumer is therefore able to envisage and become familiar with the amount of wine which is equivalent to a standard drink.

[0053] It will be appreciated that the predetermined level 28 at which the lower edge of the indicia formation 24 is positioned will vary depending on the alcoholic beverage in the bottle and/or depending on the geometry of the particular bottle. Bottles that are intended for use with more than two standard drinks may include different indicia arrangements. For example, there may be a series of indicia formations embossed into the bottle with a series of non-embosses spaces in between, each embossed or non-embossed segment corresponding to a standard drink. There may also be a different type of indicia formation to indicate separate standard drinks. For example in a larger bottle, a first, third and fifth standard drink could be indicated by an indicia formation consisting of a circular pattern and a second and fourth standard drink are indicated by a indicia formation comprising triangles.

[0054] Turning to Figures 2 to 3, the bottle 10 is illustrated containing various levels of wine 30. The wine 30 has a beverage level 32 observable through the sidewall 12 of bottle 10. Figure 2 illustrates the bottle 10 in a filled or full condition wherein the beverage level 32 meets the fill level 26. Figure 3 illustrates the bottle 10

2018101448 27 Sep 2018 when the wine 30 has been partially consumed and the beverage level 32 has reduced. Figure 4 illustrates the bottle 10 when the beverage level 32 of the wine 30 has dropped further, to a level slightly below the predetermined level 28.

[0055] As best illustrated in Figures 2 and 3, the indicia formation 24 is configured for visual concealment by the wine 30 and for visual revelation as the beverage is consumed. That is, a consumer is not normally able to observe the indicia formation 24 through wine 30 due to the indicia formation being internally embossed in the bottle 10 and therefore obscured from view until the beverage level 32 is reduced such that the indicia formation is revealed. This configuration of the indicia formation 24 can provide an aesthetically normal travel-sized wine bottle whilst, during consumption, also facilitating better estimation of standard drink consumption, as compared to previous bottles.

[0056] It will be appreciated that the indicia formation 24 may be configured for use with a particular type or colour of alcoholic beverage. For example, dark coloured beverages such as red wine, scotch, rum etc. may be sufficiently dark to obscure a more pronounced indicia formation. In contrast, a fainter or more visually subtle indicia formation may be used with white wine or clear spirits in order for the indicia formation to still be obscured by the beverage.

[0057] Referring to Figure 3, the partially-revealed indicia formation 24 indicates to a consumer that they are still part-way through the first standard drink in the bottle 10. Upon beverage level 32 reducing to the predetermined level 28, a consumer can observe the lower end of the indicia formation 28 and is thereby advised that one standard drink has been consumed from the bottle 10 and that approximately one standard drink remains. A consumer may, at this point, choose to stop drinking or to select a different variety of wine or to continue consuming the second standard drink. In either case, the consumer is better informed as to their alcohol consumption by virtue of indicia formation 24.

[0058] Figures 5 and 6 illustrate another aspect of the present invention wherein external second indicia is used to indicate the total number of standard drinks in a travel-sized wine bottle. Figure 5 illustrates a bottle 100 having externally embossed

2018101448 27 Sep 2018 second indicia 124 comprising two small faces. Figure 6 illustrates an alternative example wherein bottle 200 includes externally embossed second indicia 224 comprising a pair of wine glasses. It will be appreciated that any suitable indicia may be used. The provision of external indicia can advantageously inform the user, at a glance, as to the total number of standard drinks in the bottle.

[0059] Whilst most alcoholic beverage bottles will includes this information on their label, the text is often in small print which is difficult to find and often lost in a large amount of text on the label. Furthermore, labels are susceptible to fading with time or to peeling off the bottle when exposed to water. In this instance, the standard drink information is lost. The provision of externally embossed indicia is integrally formed on the bottle and therefore susceptible to fading or to label-loss.

[0060] Those skilled in the art will appreciate that the invention described herein is susceptible to variations and modifications other than those specifically described. It is understood that the invention includes all such variations and modifications which fall within the spirit and scope of the present invention.

[0061] Where the terms comprise, comprises, comprised or comprising are used in this specification (including the claims) they are to be interpreted as specifying the presence of the stated features, integers, steps or components, but not precluding the presence of one or more other feature, integer, step, component or group thereof.

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Claims (15)

1. The claims defining the invention are as follows

   1. An alcoholic beverage bottle including a transparent or translucent side portion for observing a beverage level of an alcoholic beverage within the bottle, the side portion including indicia positioned for visually indicating when a standard drink of alcohol has been consumed.
2. 2. A bottle according to claim 1, wherein the indicia is positioned for indicating when a beverage level in the bottle reduces to a predetermined level corresponding to a reduction in beverage volume equivalent to a standard drink of alcohol.
3. 3. A bottle according to claim 2, wherein the indicia area extends between a fill level of the bottle and the predetermined level.
4. 4. A bottle according to claim 3, wherein the indicia has an area which, in use, approximately encompasses a beverage volume equivalent to a standard drink of alcohol.
5. 5. A bottle according to claim 4, the fill level being 200ml and the predetermined level being 100ml.
6. 6. A bottle according to any one of the preceding claims, the bottle being a travelsize wine bottle.
7. 7. A bottle according to any one of the preceding claims, the indicia being configured for visual concealment by the beverage and for visual revelation as the beverage is consumed.
8. 8. A bottle according to any one of the preceding claims, the indicia comprising an indicia formation integrally formed on an inner surface of the bottle.
9. 9. A bottle according to claim 8, the indicia formation comprising an embossing.

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10. 10. A bottle according to claim 8 or 9, the indicia formation comprising a reoccurring pattern.
11. 11. A bottle according to claim 10, the reoccurring pattern comprising an array.
12. 12. A bottle according to any one of the preceding claims including externally embossed second indicia for indicating the total number of standard drinks in the bottle.
13. 13. A bottle according to any one of the preceding claims wherein the indicia comprises two or more discrete indicia portions spaced apart from one another.
14. 14. A bottle according to claim 13 wherein the indicia portions comprises embossed portions which are spaced apart by non-embossed spaces.
15. 15. A bottle according to claims 13 or 14 wherein each discrete indicia portion corresponds to a standard drink.

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