AU2008352981B2

AU2008352981B2 - Powered toothbrush package

Info

Publication number: AU2008352981B2
Application number: AU2008352981A
Authority: AU
Inventors: Tony Baxter; Eduardo J. Jimenez; Alberto Mantilla; Marisol Rodriguez Perez; Pablo Andres Ramirez Lozano
Original assignee: Colgate Palmolive Co
Current assignee: Colgate Palmolive Co
Priority date: 2008-03-19
Filing date: 2008-03-19
Publication date: 2011-09-01
Anticipated expiration: 2028-03-19
Also published as: KR20100107502A; TWI372129B; CN101977824B; CN101977824A; EP2276678B1; BRPI0822258A2; CA2713160A1; CA2713160C; TW200948680A; AU2008352981A1; EP2276678A1; KR101205071B1; WO2009116997A1

Abstract

An oral care implement demonstration assembly includes a powered oral care implement, a package housing and a plurality of demonstration elements. The oral care implement demonstration assembly is configured to produce a visual demonstration effect when relative movement is provided between a first demonstration element and a second demonstration element. Among the visual effects that may be utilized is a Moire effect. Additionally, an associated method for demonstrating features of an oral care implement though one or more visual effects is described herein.

Description

TITLE OF THE INVENTION POWERED TOOTHBRUSH PACKAGE BACKGROUND [00011 Embodiments relate to a package in general, and particular 5 embodiments relate to a powered toothbrush package that visually demonstrates the functionality of a toothbrush. [00021 Consumers generally use various sensing capabilities including sight, sound and touch in making a determination as to the desirability of a product. However, at a point of purchase such as a retail location, products may not be 10 completely accessible to a consumer because the products may be housed, contained or otherwise wrapped in packaging to protect against loss or damage. [0002a] Furthermore, it is often difficult for consumers to understand and correlate how movement of a powered toothbrush head results in cleaning 15 teeth. Hence, there is a need for product packaging and methods for demonstrating the functionality of a powered toothbrush to a consumer in an easily perceivable fashion. [0002b] Throughout this specification the word "comprise", or variations such as "comprises" or "comprising", will be understood to imply the inclusion of a 20 stated element, integer or step, or group of elements, integers or steps, but not the exclusion of any other element, integer or step, or group of elements, integers or steps. [0002c] Any discussion of documents, acts, materials, devices, articles or the like which has been included in the present specification is not to be taken 25 as an admission that any or all of these matters form part of the prior art base or were common general knowledge in the field relevant to the present invention as it existed before the priority date of each claim of this application. BRIEF SUMMARY [0003] Embodiments pertain to a package for a powered product. In some 30 embodiments, a powered toothbrush package visually demonstrates the functionality of a toothbrush. -l1 - [00041 According to some embodiments, a powered toothbrush package may take the form of an oral care implement vibration demonstration assembly. In addition, the assembly may incorporate an associated method for demonstrating features of an oral care implement. 5 [0004a] Some embodiments relate to a package for a powered product, comprising: at least one package member having indicia associated therewith, the indicia structured such that, in response to a vibratory input provided by a contained powered product, the indicia produce a visual effect indicative of 10 movement associated with the product; wherein the indicia comprises a first layer element and a second layer element and the vibratory input causes relative movement between first and second layer elements. [0004b] Some embodiments relate to a package system, comprising: 15 a housing containing a powered oral care implement; and indicia operably associated with the housing, the indicia having a first layer element containing a first marking and a second layer element containing a second marking, wherein the powered implement is operable to cause relative movement between the layer elements thereby causing the first and 20 second markings to produce a visual effect to a viewer. [0004c] Some embodiments relate to a package assembly, comprising: a powered oral care implement; a package housing containing the oral care implement; and a plurality of layered vibration demonstration elements associated with 25 the oral care implement and the housing, the elements configured to produce a visual demonstration effect when a first vibration demonstration element is moved relative to a second vibration demonstration element. [0004d] Some embodiments relate to a package system, comprising: a housing containing a powered oral care implement; and 30 an indicia operably associated with the housing, the indicia having a first element containing a first marking forming a first pattern on a base member and a second element containing a second marking forming a second pattern on a second member detachably mounted to a portion of the powered oral care implement for movement independent of the housing, the second member and 35 second pattern being movable with respect to the base member and first pattern, -2wherein relative movement between the first and second elements causes the first and second markings to produce a visual effect to a viewer, wherein the second pattern is maintained during movement of the second member. 5 [0004e] Some embodiments relate to an oral care implement package system, comprising: a housing containing a powered oral care implement, the implement being selectively operable by a user between an inactive state in which the implement is stationary and an activated state in which the implement 10 produces vibratory motion; a stationary base member including a first pattern affixed thereto; an insert mounted to the oral care implement and movable by the implement relative to the base member independently of the housing in response to activating the implement, the insert including a second pattern 15 affixed thereto and positioned in the housing to at least partially overlap the first pattern on the base member; wherein when the user activates the oral care implement, the second pattern vibrates with the oral care implement relative to the first pattern to produce a visual effect to the user. 20 [0005] In some embodiments, a package for an oral care implement has a base member having indicia associated therewith. The indicia are structured such that in response to a vibratory input adapted to be provided by the implement, a visual effect is produced from the indicia. In one construction, the indicia include a first element containing a marking and a second element 25 containing a marking. Relative movement is provided between the elements that cause the markings to provide a visual effect to a viewer. In one exemplary construction, the relative movement is provided in response to a vibratory input provided by the oral care implement. [00061 Some embodiments relate to an oral care implement vibration 30 demonstration assembly that includes a powered oral care implement, a package housing, and a plurality of vibration demonstration elements as described herein. The oral care implement demonstration assembly may be configured to produce a visual demonstration effect when a first vibration demonstration element is moved relative to a second vibration demonstration 35 element. A Moire effect is among the visual effects that may be provided by the demonstration assembly. -3 - [0007] Some embodiments relate to an oral care implement demonstration assembly that includes a powered toothbrush having a user input, a product package, a visual demonstration insert that has visual elements and a visual demonstration reference element. Further, a portion of the visual 5 demonstration insert may visually overlay a portion of the visual demonstration reference element as movement of one relative to the other causes a visual effect. [00081 Some embodiments are directed to a method for demonstrating vibration of an oral care implement. A package is provided that contains a 10 powered oral care implement having a user input. A first demonstration element and a second demonstration element are operably associated with the package and the implement. The method includes vibrating the oral care implement via the user input and providing relative movement between the first demonstration element and the second demonstration element to produce 15 a visual effect. [0009] In some embodiments, the method may include producing multiple visual effects by moving multiple vibration demonstration elements relative to other vibration demonstration elements to produce various visual effects including simultaneously providing visual effects such as a combination of 20 Moire effects and movement of a visual illustration in the form of a toothbrush. [0010] Accordingly, embodiments may provide product packaging that can effectively convey features, components and/or potential uses of a product to a potential consumer at a point of sale. Hence, consumers will often feel more comfortable purchasing a product that they have seen demonstrated in an 25 illustrative use environment. With the described features, conveyance of product attributes and demonstration of the use of the product is possible utilizing product packaging. [0011] Other features and advantages will be apparent from the following description taken in conjunction with the following drawings. 30 BRIEF DESCRIPTION OF THE DRAWINGS [0012] FIG. 1 is a schematic front view of a powered toothbrush package according to some embodiments that may take the form of an oral care implement demonstration assembly; - 4- [0013] FIG. 2 is an illustrative example of a Moire pattern utilized in some embodiments; [00141 FIG. 3 is an illustrative example of another Moire pattern utilized in some embodiments; 5 [0015] FIG. 4 is a perspective view of a toothbrush and components of a toothbrush package assembly of some embodiments; [0016] FIG. 5 is an exploded view of the toothbrush and package assembly shown in FIG. 4; [0017] FIG. 6 is an end view of the toothbrush and package assembly shown 10 in FIG. 4 wherein the toothbrush is contained within the package; [00181 FIG. 7 is a front view of another construction of some embodiments showing a toothbrush and components of a toothbrush package assembly; [0019] FIG. 8 is a base member of the toothbrush package assembly shown in FIG. 7; 15 [00201 FIG. 9 is a movable element of the toothbrush package assembly shown in FIG. 7; [0021] FIG. 10 is a front view of the toothbrush and toothbrush package assembly shown in FIG. 7 that forms an oral care implement vibration demonstration assembly, the assembly being in a deactivated state; 20 [00221 FIG. 11 is a front view of the assembly shown in FIG. 10 wherein the assembly is in an activated state to produce a visual effect; [0023] FIG. 12 is a perspective view of another construction of a toothbrush and package assembly of some embodiments; [00241 FIG. 13 is an end view of the toothbrush and package assembly 25 shown in FIG. 12 and including a cover; [0025] FIG. 14 is a perspective view of another construction of a toothbrush and package assembly of some embodiments; [0026] FIG. 15 is an end view of the toothbrush and package assembly shown in FIG. 14 and including a cover; 30 [0027] FIG. 16 is a perspective view of another construction of a toothbrush and package assembly of some embodiments; [0028] FIG. 17 is an end view of the toothbrush and package assembly shown in FIG. 16; [0029] FIG. 18 is a perspective view of another construction of a toothbrush 35 and package assembly of some embodiments; -5 - [00301 FIG. 19 is an end view of the toothbrush and package assembly shown in FIG. 18; [00311 FIG. 20 is a partial front view of another construction of a toothbrush and package assembly of some embodiments; 5 [0032] FIG. 21 is an end view of the toothbrush and package assembly of FIG. 20 showing the toothbrush in a base member; [00331 FIG. 22 is a partial front view of another construction of a toothbrush and package assembly of some embodiments; [0034] FIG. 23 is an end view of the toothbrush and package assembly of 10 FIG. 22 showing the toothbrush in a base member; [0035] FIG. 24 is a perspective view of another construction of a toothbrush and package assembly of some embodiments; [0036] FIG. 25 shows a series of illustrative patterns that may be used in the toothbrush package assembly of some embodiments; and 15 [0037] FIG. 26 shows another series of illustrative patterns that may be used in the toothbrush package assembly of some embodiments. DETAILED DESCRIPTION [00381 Several constructions of a package assembly are disclosed in FIGS. 1 26. The constructions may include oral care implements, such as toothbrushes, 20 tongue cleaners and other related apparatus, which are typically displayed for purchase within product packaging. [00391 In certain exemplary constructions such as shown in FIG. 1, the package assembly is used to contain an oral care implement such as a powered toothbrush. As described in greater detail below, the package assembly utilizes 25 relative movement of indicia to provide unique visual features. It is understood that the principles and features described herein can also be used with various other types of products wherein the products utilize the indicia to provide visual effects. [00401 FIGS. 2 and 3 illustrate a concept of superimposing a repetitive design 30 (such as a grid of lines) on the same or a different design, to produce a pattern distinct from its separate component designs. An appearance of a new set of lines passing through the points where the original lines cross at small angles may be created so that the human eye is enabled to perceive a distortion or flickering of indicia, such as printed or displayed high-contrast images. In FIG. -6- 2 for example, a first set of lines 1 is superimposed over a second set of lines 2. Similarly in FIG. 3, a first set of lines 3 is superimposed over a second set of lines 4. It can be seen that the respective sets of lines in FIGS. 2 and 3 are in different forms. As is apparent from FIGS. 2 and 3, superimposition of these 5 respective sets of lines creates a visual perception to the human eye. This visual perception or effect is commonly referred to as a Moire effect 5. Accordingly, each set of lines 1, 2, 3, 4 positioned to create the Moire effect 5 may be referred to as a Moir6 pattern 6. The Moire effect 5 can occur when two or more sets of lines, dots or related structures differ in relative size, angle, 10 spacing or the like. [0041] In FIG. 2, the first set of lines 1 may be described as vertical lines in parallel, and the second set of lines 2 may be described as wavy lines. The first set of lines 1 is superimposed on the second set of wavy lines 2. This contrast in curvature creates the visual Moire effect 5 as described. The Moire effect 5 15 is also created in FIG. 3 when two sets of curved lines 3, 4 are superimposed on one another. Although both sets of lines 3, 4 in FIG. 3 may generally be described as curved lines, the sets of lines 3, 4 possess different specific features including location and size of curvature. When these two sets of lines 3, 4 are superimposed on one another, this superimposed variance in features is 20 detected by the human eye so as to create the Moire effect 5 as is apparent when viewing FIG. 3. It is understood that the respective sets of lines 1, 2, 3, 4 produce different Moire effects 5 as can be appreciated when viewing FIGS. 2 and 3. It is further understood that other Moire effects 5 using other described indicia are possible, including other effects shown in the additional figures as 25 described in greater detail below. [00421 This described Moire effect 5 may in certain instances be generated in nature such as when an observer looks though a window screen and views another window screen or a background of a certain characteristic. The Moire effect 5 may also be purposely generated using photographic, graphical and/or 30 electronic reproduction means as is well known in the art. [00431 By causing and manipulating the Moire effect 5 and using other visualization principles and techniques, improved product packaging, demonstration and display is possible. Accordingly, preferred methods of demonstrating use of a product such as an oral care implement and preferred 35 environments for demonstrating uses of the oral care implement are also possible. -7- [00441 FIGS. 1 and 4-6 generally disclose an exemplary construction of a package assembly according to some embodiments, generally designated with the reference numeral 10. In certain constructions, the package assembly 10 may also be referenced as an oral care implement vibration demonstration 5 assembly 10. As explained in greater detail below, the package assembly 10 generally includes a contained product 12, such as an oral care implement that may be in the form of a powered toothbrush, a package 14 and indicia 16 operably associated with the contained product 12 and/or the package 14. The indicia 16 can take many different forms including being included on 10 additional members such as an insert or demonstration element as further described below. [0045] As discussed, in one exemplary construction, the contained product 12 is an oral care implement. The oral care implement may take the form of a powered toothbrush. Various powered toothbrushes are well known in the art, 15 including battery powered toothbrushes. [0046] The powered toothbrush 12 includes a head 18, a body 20 and a neck 22 connecting the head 18 to the body 20. The head 18 further includes a base support 24 and a cleaning member 26 including a plurality of cleaning elements 28. The cleaning elements 28 may include bristles or other known 20 components used in cleaning the oral cavity. The cleaning elements 28 may be made of various polymers, nylons and/or other well known materials commonly used to assist in cleaning of an oral cavity including the teeth, gums and tongue. The base support 24 serves as a supporting structure for the cleaning elements 28. In addition, the base support 24 is configured to move 25 the cleaning elements 28 in response to a user input provided to the toothbrush 12 as described below. [0047] Powered toothbrushes 12 may include cleaning members 26 that rotate, vibrate, oscillate or translate. The cleaning elements 28 may take the form of bristles such as in a standard toothbrush or bristles arranged on one or 30 more rotating, vibrating, oscillating or translating components on the base support 24 as is known in the art. Alternatively, the cleaning member 26 such as the one shown in FIGS. 1 and 4 may be vibrated or moved in one or more axial directions. Combinations of translation, vibration and/or rotation may also be implemented. 35 [00481 A powered drive mechanism and an associated power source are typically housed within the body 20 of the oral care implement. For example, - 7a the toothbrush 12 may be compatible with and/or utilize one or more of alkaline or various types of known rechargeable batteries 30 (FIG. 1) capable of powering the toothbrush 12. A motor or other known power generating mechanism (not shown) is linked to the cleaning member 26 and drives the 5 cleaning member 26 in various manners as discussed. Accordingly, the cleaning member 26 may be rotated, vibrated, or oscillated for oral care instruments of varying types. The description of the movement capabilities of the oral care implement 12, including the movement - 7b - WO 2009/116997 PCT/US2008/057466 characteristics of the cleaning member 26 and the cleaning elements 28, is for illustration and convenience in a non- limiting manner. [00491 The body 20 and the neck 22 of the toothbrush may be formed from a unitary piece or multiple components. The base support 24 of the head 18 may also be formed as part of a unitary toothbrush 12. A toothbrush grip may be part of the body 20 and formed of a number of features and further may have a surface that improves the ability of the toothbrush to be gripped by human fingers. Grip enhancing elements may also be applied including grip regions and roughened or grooved surfaces. [0050] As further shown in FIGS. 1 and 4, a user input 32 in the form of a depressible button is utilized in turning the powered toothbrush 12 to the "On" position and the "Off" position as is known. The user input 32 may include depressible buttons, switches, dials, slides, knobs and numerous other activation components that may be utilized to change the state of a device between the "On" and "Off" positions. 100511 As further shown in FIGS. 1 and 4-6, the package 14 is provided to contain the toothbrush 12. The package 14 can take various forms and generally has a housing to contain the product. The package 14 includes a base member 34 and a cover 36 in one exemplary construction. The base member 34 is a panel-like member and generally supports the toothbrush 12 by serving as a backing member for the toothbrush 12. The base member 34 may be formed of a number of shapes, dimensions and materials. In certain constructions, the base member 34 may include a cutout for the toothbrush 12 to permit tighter product packaging. [0052] The cover 36 of the package 14 is attached to the base member 34 to house or contain the toothbrush 12 in the package 14. The cover 36 may be of a translucent or transparent material wherein a purchaser can view the contents or at least a portion of the contents without opening or damaging the package 14. As shown in FIGS. 4-6, the cover 36 has an arched segment 38 to provide clearance to fit over the oral care implement 12 housed between the base member 34 and the cover 36. The cover 36 may take various specific shapes and configurations and may also be omitted from the product packaging. The cover 36 may also house or support - 8- WO 2009/116997 PCT/US2008/057466 portions of the indicia 16 as described in greater detail below. Further, instructional and informational materials may also be housed within the package 14 such as between the base member 34 and the cover 36 and particularly fit along an interior surface of the cover 36. [00531 As can be appreciated from FIGS. 4-6, the toothbrush 12 is contained within the package 14 and can be viewed by a consumer through the transparent cover 36. As described in greater detail below, the indicia 16 may be operably associated with the package 14 including one or both of the base member 34 and the cover 36. [00541 As discussed, the powered toothbrush package 10 further includes the indicia 16. For clarity, the indicia 16 are omitted from FIG. 4 but are shown in FIG. 5. The indicia 16 can take many different forms and can be operably associated with various structures of the package assembly 10 including the base member 34, the cover 36 and the toothbrush 12 depending on the desired visual effect to be produced. As further shown in FIG. 5, the indicia 16 may include a first demonstration element 40 having a first marking 42 and a second demonstration element 44 having a second marking 46. In this construction, the first demonstration element 40 is positioned on the cover 36 and in one preferred construction, this portion of the indicia 16 is printed directly onto the cover 36. This demonstration element 40 may be considered a visual demonstration reference element 40. Also, the second demonstration element 44 is included on a separate member which may be referred to as an insert 48 as the insert 48 is a separate member from the basic package components. The insert 48 may be considered a visual demonstration insert 48. The insert 48 has a generally planar top panel 50 having the second marking 46 thereon. The insert 48 further has a pair of depending side panels 52. The side panels 52 have an inward arcuate shape to facilitate attachment to the head 18 as described in greater detail below. In this construction, the second demonstration element 44 is operably associated with the toothbrush 12 and positioned beneath the first demonstration element 40. The demonstration elements 40, 44 can be positioned at different locations on the package 14. As can be appreciated from FIG. 5, the first demonstration element 40 and the second demonstration element 44 have -9- WO 2009/116997 PCT/US2008/057466 complementary markings 42, 46 of similar design. The markings 42, 46 making up the indicia 16, however, may be any visually perceivable elements including sets of lines, dots, symbols designs, figures, graphical illustrations, pictures, symbols, colored elements, and specific Moir6 markings or Moire patterns. The indicia 16 are structured to provide a visual effect to a consumer viewing the package assembly 10. [00551 As shown in FIGS. 5 and 6, the individual components are attached to form the package assembly 10. As discussed with respect to this construction, the second demonstration element 44 is operably associated with the toothbrush 12. In one exemplary configuration, the insert 48 is connected to the toothbrush 12 wherein the side panels 52 are attached to the head 18 via an adhesive or other known attachment methods. The insert 48 is removably attached wherein a consumer can remove the insert 48 after opening the package 14 after purchase. As shown in FIG. 6, the top panel 50 is positioned over the cleaning member 26. The toothbrush 12 with the attached second demonstration element 44 is then attached or otherwise supported by the base member 34 of the package 14. The cover 36 is then positioned over the toothbrush 12 and attached to the base member 34 by known attachment methods. As can be appreciated from FIGS. 5 and 6, the first demonstration element 40 with the first marking 42 is positioned over the second demonstration element 44 with the second marking 46. Thus, the markings 42, 46 are in a visually overlapping configuration, or in superimposed relation. The markings 42, 46 can also be aligned or slightly offset or staggered if desired. More specifically, from at least one vantage point exterior to the package assembly 10, an observer would perceive at least a portion of the demonstration elements 40, 44 overlapping. The first marking 42 is complementary to the second marking 46, so that taken together, the elements 40, 44 provide a visual effect to a consumer viewing the package assembly 10. [00561 An enhanced visual effect and visual demonstration can be provided by moving the demonstration elements 40, 44 relative to one another thereby further manipulating the superimposed markings. For example, the demonstration elements 40, 44 are moved relative to one another in various speeds, patterns and directions to create desired visual effects and, as later described, to include a visual effect that demonstrates features of an oral care implement. Generally, this relative - 10 movement may be accomplished by moving one of the demonstration elements 40, 44 and keeping the other element in a stationary position when viewed with the package 14 as a point of reference. Alternatively, both demonstration elements 40, 44 may be moved in relation to the package 14, often in associated 5 or complimentary fashion. [00571 In one exemplary construction, a visual effect produced from relative motion relies on a user input provided to the toothbrush 12 wherein the package assembly 10 may be referred to as an oral care implement vibration demonstration assembly 10. A consumer can press the user input 32 through 10 the cover 36 to activate or vibrate the toothbrush 12. Vibration is one exemplary form of movement. Upon activation, the head 18 and cleaning member 26 vibrate and therefore move. Because the second demonstration element 44 is attached to the head 18, the second demonstration element 44 also moves from the vibration. Thus, in response to the user input causing 15 vibration, there is relative movement between the second demonstration element 44 and the first demonstration element 40. This relative movement between the components of the indicia 16 produces an active, dynamic visual effect to the consumer. In this configuration, the demonstration elements 40, 44 may be referred to as vibration demonstration elements. The first 20 demonstration element 40 remains stationary, and this element is considered the visual demonstration reference element. This configuration could be reversed if desired wherein the first demonstration element 40 could be configured for movement while the second demonstration element 44 could become stationary as a reference element. It is also understood that both 25 demonstration elements 40, 44 could be configured for movement if desired. Although an enhanced visual effect is produced by relative movement of the indicia components, it is understood that the indicia 16 could also take the form of a single Moire pattern (e.g., FIGS. 2 and 3) that is operably associated with the package 14. The indicia 16 in this form having overlapping designs could 30 be printed on the base member 34 or the cover 36 to produce a visual effect for the viewer. [0058] FIGS. 7-11 disclose another exemplary construction according to some embodiments. The construction of FIGS. 7-11 is similar to the construction of FIGS. 4-6 35 - I1 - WO 2009/116997 PCT/US2008/057466 and similar components will be designated using similar reference numerals in a 100 reference numeral series. As shown in FIG. 7, a package assembly 100 generally includes a powered toothbrush 112, a package 114 and indicia 116 operably associated with the toothbrush 112 and the package 114. As discussed, the indicia 116 can take many different forms and in this construction, the indicia 116 include additional features that produce further visual effects providing even greater impact to a viewer. [00591 The toothbrush 112 is substantially identical to the toothbrush 12 of FIGS. 4-5 and the above description is applicable to this construction. Likewise, the package 114 is similar to the package 14 of FIGS. 4-6 and generally includes a housing formed by the base member 134 and the cover 136. The cover 136 is shaped and dimensioned to define a cavity 137 that generally corresponds to the shape of the toothbrush 112. As before, the cover 136 is generally transparent. [00601 FIGS. 7-9 further show the indicia 116 operably associated with the package assembly 100. In this particular exemplary construction, the indicia 116 are associated with the base member 134 and the toothbrush 112. As further shown in FIGS. 7 and 8, the indicia 116 includes a first demonstration element 140 having a first marking 142 and a second demonstration element 144 having a second marking 146. In this construction, the first demonstration element 140 is positioned on the base member 134 and in one preferred construction, this demonstration element 140 is printed directly onto the base member 134. This demonstration element 140 may be considered a visual demonstration reference element 140. In addition, the first demonstration element 140 includes a first segment 150 and the first marking 142 includes a first design element 152. As previously discussed, the indicia 116 can include many different elements. These elements can include visual illustrations including photographs, drawings, pictures, symbols, representations, color swaths, graphs and other designs. As further shown in FIGS. 7 and 8, the first demonstration element 140 also includes a second segment 154 having a marking in the form of an oral cavity 156, specifically an open human mouth. The oral cavity 156 includes a depiction of teeth 157 and a tongue 159. The oral cavity 156 is printed - 12 - WO 2009/116997 PCT/US2008/057466 directly onto the base member 134. The oral cavity 156 will cooperate with other demonstration elements as described in greater detail below. [00611 The indicia 116 also include the second demonstration element 144 as a separate member in the form of the insert 148. The insert 148 may be considered a visual demonstration insert 148. The insert 148 in this construction is a generally planar member 148 having the second marking 146 thereon. The insert 148 is generally transparent or translucent. In addition, the second demonstration element 144 includes a first segment 160 and the second marking 146 includes a second design element 162. In addition, the second demonstration element 144 also includes a second segment 164 having a marking in the form of a mini-toothbrush 166. The mini-toothbrush 166 will cooperate with the oral cavity 156 as described in greater detail below. The mini-toothbrush 166 may be integral with the design element 162. The insert 148 further includes a cut-out portion 168 dimensioned to receive the head 118 of the toothbrush 112. In one construction, the cut-out portion 168 is generally hour-glass shaped. In FIG. 9, the cut-out portion is represented by boundary lines. The cut-out portion is made through a part of the first design element 152. [00621 As can be appreciated from FIGS. 7-9, the first design element 152 of the first demonstration element 140 and the second design element 162 of the second demonstration element 144 are generally complementary in shape. When the package assembly 100 is assembled, the design elements 152, 162 generally overlap and provide a visual effect in the form of a Moir6 effect. The oral cavity 156 and mini-toothbrush 166 also complement one another. As discussed below, these various components of the indicia 116 cooperate to produce visual effects to a consumer viewing the package assembly 100. [00631 As can be appreciated from FIGS. 7 and 10-11, the individual components are attached to form the package assembly 100. The second demonstration element 144 is attached to the toothbrush 112 wherein the cleaning member 126 is received by the cut-out portion 168 in an interference fit. The toothbrush 112 is generally attached or supported by the base member 134. The cover 136 is placed over the toothbrush 112 and attached to the base member 134, the toothbrush 112 being - 13- WO 2009/116997 PCT/US2008/057466 received in the cavity 137 of the cover 136. It is noted that the cover 136 is not shown in FIGS. 10 and 11. [00641 As can be appreciated from FIGS. 10 and 11, the second demonstration element 144 is positioned over the first demonstration element 140. In particular, the second design element 162 overlaps the first design element 152 thereby producing a visual effect. The respective lines of the design elements may be considered to be Moire designs that upon being placed in an overlapping fashion, provide a Moire pattern. It is understood that the design elements 152, 162 could be aligned or offset in FIG. 10 as desired. As further shown in FIG. 10, the mini-toothbrush 166 is positioned proximate the oral cavity 156. It is further understood that in FIG. 10, the toothbrush 112 is in an inactivated state. [00651 Similar to the previous construction, a further enhanced feature is provided that relies on the user input 132. As shown in FIG. 11, upon pressing the user input 132 through the cover 136, the toothbrush 112 is activated and vibrates. The insert 148 is connected to the head 118 of the toothbrush 112, so that the first design element 152 moves relative to the stationary second design element 162 thereby producing a further visual effect. In addition, in response to the vibration, the mini-toothbrush 166 moves relative to and proximate the stationary oral cavity 156. [0066] In particular, this vibration produces a visual effect of the mini toothbrush 166 moving towards the teeth 157 as shown by the arrow A. Thus, when the toothbrush 112 is activated, the mini-toothbrush 166 appears to moving within the oral cavity 157 and specifically brushing the teeth 157 in the oral cavity 159. This indicia 116 produces this active visual effect to effectively demonstrate use of the toothbrush 112. As is done in this illustrative example, the visual effect (including the Moire effect may be designed and chosen so as to visually demonstrate and convey to a consumer the movement and vibration characteristics that may not otherwise be fully apparent to the consumer. Because the toothbrush 112 has specific movement, vibration and oscillation characteristics, Moir6 patterns 20 are chosen such that a visual effect is apparent in the activated state as shown in FIG. 11. Upon placing the toothbrush 112 in an inactivated state via the user input 132, the - 14 insert 148 including the second design element 162 and the mini-toothbrush 166 return to the position shown in FIG. 10. [0067] FIGS. 12-24 disclose additional exemplary constructions of the package assembly of some embodiments. These constructions generally have 5 components similar to the package assemblies in FIGS. 1-13 and similar reference numerals will be used to designate similar components. These constructions also utilize indicia structured and configured to produce visual effects and include numerous variations as to the configurations of the respective package assemblies. 10 [00681 FIGS. 12 and 13 disclose a packaging assembly 200 having a toothbrush 212, a package 214 and indicia 216. The indicia 216 include a first demonstration element 240 having a first marking 242 that is positioned on the base member 234. The indicia 216 also include an insert 248 having a second demonstration element 244 with a second marking 246 thereon. The insert 248 15 includes a cut-out portion 268 that is off-center on the insert 248. The demonstration elements 240, 244 have a generally square outer periphery but could have other shapes including a circular shape. Further, the markings 242, 246 are in the form of complimentary swirls or curved lines. The second demonstration element 244 is again attached to the head 218 wherein the 20 cleaning member 226 is received in the cut-out portion 268 so as to frictionally engage the cleaning member 226. The toothbrush 212 is supported by the base member 234 and the cover 236 is attached to the base member 234. As shown, the second demonstration element 244 overlaps the first demonstration element 240 and produces a visual effect. In addition, in response to activating the user 25 input 232, the head 218 vibrates, oscillates, rotates or otherwise moves. Accordingly, the second demonstration element 244 moves relative to the first demonstration element 240 thereby providing additional visual effect. [0069] FIGS. 14 and 15 disclose a packaging assembly 300 having a toothbrush 312, a package 314 and indicia 316. The indicia 316 include a first 30 demonstration element 340 having a first marking 342 that is positioned on the base member 334. The indicia 316 also include an insert 348 having a second demonstration element 344 with a second marking 346 thereon. The insert 348 includes a cut-out portion 368 that is generally centered on the insert 348. The demonstration elements 340, 344 35 - 15- WO 2009/116997 PCT/US2008/057466 have a generally oval outer periphery but could have other shapes as desired. Further, the markings 342, 346 are in the form of complimentary swirls or curved lines. The second demonstration element 344 is again attached to the head 318 wherein the cleaning member 326 is received in the cut-out portion 368 so as to frictionally engage the cleaning member 326. The toothbrush 312 is supported by the base member 334 and the cover 336 is attached to the base member 334. As shown, the second demonstration element 344 overlaps the first demonstration element 340 and produces a visual effect. In addition, in response to activating the user input 332, the head 318 vibrates. This vibration moves the second demonstration element 344 relative to the first demonstration element 340 thereby providing additional visual effect. [0070] FIGS. 16 and 17 disclose a packaging assembly 400 having a toothbrush 412, a package 414 and indicia 416. The indicia 416 include a first demonstration element 440 having a first marking 442 that is positioned on the base member 434. The indicia 416 also include an insert 448 having a second demonstration element 444 with a second marking 446 thereon. The second marking 446 is positioned on one segment 460 of the insert 448. An adjacent segment 462 has a plurality of folds defining an end leg 464. The markings 442, 446 are in the form of complimentary swirls or curved lines. The markings 442, 446 are similar in design to the markings in FIGS. 14 and 15. The second demonstration element 444 is again attached to the head 418 wherein the end leg 464 is inserted and embedded into the cleaning member 426 and between the bristles 428. The toothbrush 412 is supported by the base member 434 and it is understood that a cover is attached to the base member 434. As shown, the second demonstration element 444 overlaps the first demonstration element 440 and produces a visual effect. In addition, in response to activating the user input 432, the head 418 vibrates. This vibration moves the second demonstration element 444 relative to the first demonstration element 440 thereby providing additional visual effect. [0071] FIGS. 18 and 19 disclose another construction of a package assembly 500 having a toothbrush 512, a package 514 and indicia 516. The indicia 516 include similar elements as described above. In this construction, first indicia 516a are - 16 included on one side of the toothbrush 512 and second indicia 516b are included on the other side of the toothbrush 512. Nevertheless, the indicia can be on one side. The second demonstration element 544 is included on an insert 548. The insert 548 is folded along a length of the insert 548 to define a top 5 panel 560 and side panels 562 that collectively define an insert cavity 570. Winged segments 564 extend from the side panels 562. The second demonstration elements 544 are positioned on the winged segments 564. The insert 548 is attached to the head 518 of the toothbrush 512 wherein the insert cavity 570 receives the cleaning member 526. The insert 548 can be removably 10 attached to the head 518 such as at fold portions 572. It is understood that the indicia 516 include the first demonstration elements 540 and the second demonstration elements 544 configured as described above in generally superimposed and overlapping fashion to produce a visual effect. In addition, upon activation of the toothbrush 512 by pressing the user input 532, the insert 15 548 moves thereby moving the second demonstration elements 544 relative to the first demonstration elements 540 to produce additional visual effect. [0072] FIGS. 20-23 illustrate further configurations of the package assembly of some embodiments. In FIGS. 20-21, the package assembly 600 includes an insert 648 having a central cut-out portion 660 that accommodates the head 618. 20 The insert 648 is removably attached to the toothbrush 612. The insert has side panels 662 on opposite sides of the head 618 and the second demonstration element 644 thereon. In addition, it is understood that the first demonstration elements 640 are positioned on the base 634 underneath the second demonstration elements 644. As shown in FIG. 21, the base member 634 may 25 also have a channel 670 formed therein that accommodates the toothbrush 612. The package assembly 700 shown in FIGS. 22 and 23 has structure similar to the package assembly 600 in FIGS. 20-21. The insert 748 may include a plurality of stripes 760 on opposite sides of the head 718. It is understood that vibratory movement can be provided with the package assemblies 600, 700 in 30 FIGS. 20-23 to produce visual effects as described above. FIG. 24 shows another package assembly 800 having an insert 848 configured similarly to the insert 548 in FIG. 18. The insert 848 can include a demonstration element 844 that could take the form of a dot design. Alternatively, the insert 848 can be constructed to have a plurality of particles housed therein. The particles are 35 agitated upon activating the toothbrush 812 via the user input 832 thereby producing a visual effect. - 17- [00731 FIGS. 25 and 26 display additional patterns 1000, 1100 having different visual illustration features that may be used with the package assemblies and oral care implement demonstration assemblies of some embodiments. The patterns can provide a visual effect such a Moire effect. 5 Other visual effects can be provided that do not rely on a Moire effect, but may demonstrate features, traits or characteristics of the contained product. In addition, a visual effect can be produced by providing relative movement between the elements of patterns such as shown in FIGS. 25 and 26. It is further understood that multiple visual effects can be produced simultaneously 10 if desired such as when activating the user input 132 in FIG. 11. It is also understood that the package assembly of the present invention can be utilized with a variety of contained products. An exemplary construction has been described herein taking the form of an oral care implement vibration demonstration assembly. A toothbrush has been used by way of example, but 15 it is understood that the package assembly could be used with a variety of different types of oral care implements. The indicia is structured to produce a visual impact to a consumer viewing the package. The indicia can be further manipulated such as by providing relative movement between visual demonstration elements of the indicia, thus providing even greater impact and 20 visual effect. [00741 In one construction, the relative movement is achieved in response to a vibratory input to the contained product such as the toothbrush. The input could also take other forms to provide relative movement of the elements. For example, user input 32, 132, 232, 432, 532, 632 could be connected to a 25 corresponding input device (e.g., button) provided off the toothbrush in a remote manner. The off-toothbrush button could be wired to the respective toothbrush to activate vibration aspect remotely. In one example, a point of display system could be used. In addition, it is understood that the various features of the several different constructions disclosed can be combined. 30 [00751 The package assembly of described embodiments demonstrates functionality of a contained product such as a powered toothbrush in a readily perceivable fashion. In addition, with the particular indicia used, demonstrating use of the toothbrush is achieved by visually depicting a toothbrush moving proximate an oral cavity. Thus, this visual effect relates to 35 the actual use environment of the toothbrush itself. Such an active demonstration provides enhanced package assembly features. The overall -18visual demonstration elements utilized provide a more dynamic visual impact for a consumer viewing the product in the package assembly. [00761 While embodiments have been described with respect to specific examples including presently preferred modes of carrying out the invention, 5 those skilled in the art will appreciate that there are numerous variations and permutations of the above described systems and techniques. Thus, the spirit and scope of the invention should be construed broadly as set forth in the appended claims. - 19 -

Claims

1. A package for a powered product, comprising: at least one package member having indicia associated therewith, the 5 indicia structured such that, in response to a vibratory input provided by a contained powered product, the indicia produce a visual effect indicative of movement associated with the product; wherein the indicia comprises a first layer element and a second layer element and the vibratory input causes relative movement between first and 10 second layer elements.

2. The package of claim 1, wherein the visual effect is a Moire effect.

3. The package of claim 1 or 2, wherein one of the first and second layer 15 elements is on the base member and the other of the elements is adapted to be mounted on the product.

4. The package of claim 3, wherein the element adapted to be mounted on the product moves relative to the element on the base member to produce the 20 visual effect.

5. The package of any one of claims 1 to 4, wherein the package further comprises a cover and the indicia comprises a first demonstration element on the cover and a second demonstration element adapted to be mounted on the 25 product.

6. The package of any one of claims 1 to 4,wherein the indicia comprises a first demonstration element in the form of an oral cavity image and a second demonstration element in the form of a toothbrush image such that in response 30 to the vibratory input, the toothbrush image moves proximate the oral cavity image; wherein the toothbrush image overlie at least part of the oral cavity image.

7. The package of any one of claims 1 to 4,wherein the indicia comprises a 35 first demonstration element on the base member in the form of an oral cavity and a second demonstration element adapted to be mounted on the product in - 20 - the form of a toothbrush image such and wherein, in response to the vibratory input the toothbrush image moves proximate the oral cavity image.

8. The package of claim 7, wherein the indicia further comprises a third 5 demonstration element on the base member and a fourth demonstration element mounted on the product such that in response to the vibratory input the fourth demonstration element moves relative to the third demonstration element to produce a second visual effect. 10

9. The package of claim 8, wherein the fourth demonstration element is integral with the second demonstration element.

10. A package system, comprising: a housing containing a powered oral care implement; and 15 indicia operably associated with the housing, the indicia having a first layer element containing a first marking and a second layer element containing a second marking, wherein the powered implement is operable to cause relative movement between the layer elements thereby causing the first and second markings to produce a visual effect to a viewer. 20

11. The package system of claim 10, wherein the second element is moved relative to the first element.

12. The package system of claim 10 or 11, wherein the housing has a base 25 member and a transparent cover.

13. The package system of claim 12, wherein the first element is mounted on the base member and the second element is adapted to be mounted on the powered oral care implement contained by the housing. 30

14. The package system of claim 12 or 13, wherein the visual effect is viewable through the cover.

15. The package system of claim 12, wherein the first element is on the cover 35 and the second element is adapted to be mounted on the powered oral care implement contained by the housing. - 21 -

16. The package system of any one of claims 10 to 12, wherein the first element is on a base member of the housing and the second element has an opening wherein the second element is adapted to be supported by the 5 powered oral care implement contained by the housing wherein the opening is adapted to receive the oral care implement.

17. A package system, comprising: a housing containing a powered oral care implement; and 10 an indicia operably associated with the housing, the indicia having a first element containing a first marking forming a first pattern on a base member and a second element containing a second marking forming a second pattern on a second member detachably mounted to a portion of the powered oral care implement for movement independent of the housing, the second 15 member and second pattern being movable with respect to the base member and first pattern, wherein relative movement between the first and second elements causes the first and second markings to produce a visual effect to a viewer, wherein the second pattern is maintained during movement of the 20 second member.

18. The package system of claim 17, wherein the second member is moved in response to an input provided by activating the powered oral care implement contained by the housing. 25

19. The package system of claim 17 or claim 18, wherein the relative movement is provided by a vibratory input provided by vibration of the portion of the powered oral care implement contained by the housing. 30

20. The package system of any one of claims 17 to 19, wherein the second member is a transparent insert mounted on the powered oral care implement, such that a cleaning element of the powered oral care implement projects through the insert, the insert being contained by the housing for movement with the cleaning element of the oral care implement. 35 - 22 -

21. The package system of claim 20, wherein the first element is permanently affixed on the base member and the second element is permanently affixed on the second member. 5

22. The package system of any one of claims 17 to 19, wherein the second member has an opening adapted to receive a portion of the oral care implement.

23. The package system of any one of claims 17 to 20, wherein the first 10 element is printed on the base member and the second element is printed on the second member.

24. The package system of any one of claims 17 to 23, wherein the first pattern comprises a first set of lines and the second pattern comprises a second 15 set of lines superimposed over the first set of lines when the second member is positioned to overlap the base member.

25. The package system of any one of claims 10 to 24, wherein the visual effect is a Moire effect. 20

26. The package system of any one of claims 17 to 25, further comprising a third element containing a third pattern disposed on the base member and a fourth element containing a fourth pattern disposed on the second member, the fourth pattern being positioned proximate to and over the third pattern when 25 mounted in the housing wherein movement of the second member relative to the base unit moves the fourth pattern relative to the third pattern.

27. The package system of any one of claims 10 to 26, wherein the relative movement of the markings causes the markings to produce a visual effect 30 taking the form of motion.

28. The package system of any one of claims 10 to 27, wherein the first marking is in the form of an oral cavity image and the second marking is in the form of a toothbrush image and wherein the visual effect produced from the 35 relative movement between the elements is the toothbrush image moving proximate the oral cavity image. - 23 -

29. A package assembly, comprising: a powered oral care implement; a package housing containing the oral care implement; and 5 a plurality of vibration demonstration elements associated with the oral care implement and the housing, the elements configured to produce a visual demonstration effect when a first vibration demonstration element is moved relative to a second vibration demonstration element. 10

30. An oral care implement package system, comprising: a housing containing a powered oral care implement, the implement being selectively operable by a user between an inactive state in which the implement is stationary and an activated state in which the implement produces vibratory motion; 15 a stationary base member including a first pattern affixed thereto; an insert mounted to the oral care implement and movable by the implement relative to the base member independently of the housing in response to activating the implement, the insert including a second pattern affixed thereto and positioned in the housing to at least partially overlap the 20 first pattern on the base member; wherein when the user activates the oral care implement, the second pattern vibrates with the oral care implement relative to the first pattern to produce a visual effect to the user. 25

31. The package system of claim 30, wherein the first pattern comprises a first set of lines and the second pattern comprises a second set of lines, wherein a Moire effect is produced by activating the oral care implement.

32. The package system of claim 30 or claim 31, wherein the oral care 30 implement is a powered toothbrush, the first pattern comprises a marking in the form of an oral cavity and the second pattern comprises a marking in the form of a toothbrush, wherein the marking in the form of the toothbrush emulates a brushing motion relative to the marking in the form of the oral cavity when the oral care implement is activated. 35 - 24 -

33. The package system of any one of claims 30 to 32, wherein the insert is transparent or translucent so that the first pattern is viewable through the insert by the user. 5

34. The package system of any one of claims 30 to 33, further comprising a transparent cover attached to the base member, the movable insert being disposed between the base member and the cover. - 25 -