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AR100563A1 - Método y dispositivo de publicidad que emplean tanto una plataforma de análisis de usuario como una plataforma de comercialización basada en una cohorte - Google Patents

Método y dispositivo de publicidad que emplean tanto una plataforma de análisis de usuario como una plataforma de comercialización basada en una cohorte

Info

Publication number
AR100563A1
AR100563A1 ARP150101609A ARP150101609A AR100563A1 AR 100563 A1 AR100563 A1 AR 100563A1 AR P150101609 A ARP150101609 A AR P150101609A AR P150101609 A ARP150101609 A AR P150101609A AR 100563 A1 AR100563 A1 AR 100563A1
Authority
AR
Argentina
Prior art keywords
platform
cohort
commercialization
advertising device
user analysis
Prior art date
Application number
ARP150101609A
Other languages
English (en)
Inventor
Kim Keebeom
Original Assignee
Valuepotion Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Valuepotion Co Ltd filed Critical Valuepotion Co Ltd
Publication of AR100563A1 publication Critical patent/AR100563A1/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Probability & Statistics with Applications (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Se divulga un método que utiliza una cohorte tanto en una plataforma que analiza la información de los usuarios como en una plataforma destinada a la comercialización, un método que configura diferentes métodos para realizar publicidad para un usuario pago y un usuario no pago, y un método que ofrece publicidad con recompensa mientras se ejecuta una aplicación.
ARP150101609A 2014-05-22 2015-05-22 Método y dispositivo de publicidad que emplean tanto una plataforma de análisis de usuario como una plataforma de comercialización basada en una cohorte AR100563A1 (es)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR20140061374 2014-05-22

Publications (1)

Publication Number Publication Date
AR100563A1 true AR100563A1 (es) 2016-10-12

Family

ID=54883395

Family Applications (1)

Application Number Title Priority Date Filing Date
ARP150101609A AR100563A1 (es) 2014-05-22 2015-05-22 Método y dispositivo de publicidad que emplean tanto una plataforma de análisis de usuario como una plataforma de comercialización basada en una cohorte

Country Status (8)

Country Link
US (1) US20170068993A1 (es)
EP (1) EP3098770A4 (es)
JP (1) JP2017505499A (es)
KR (1) KR101693356B1 (es)
CN (1) CN106170811A (es)
AR (1) AR100563A1 (es)
SG (1) SG11201605468YA (es)
TW (1) TWI570645B (es)

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CN108537358B (zh) * 2018-02-26 2021-04-09 腾讯科技（深圳）有限公司 社区数据的处理方法、装置、存储介质和电子装置
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CN111415204B (zh) * 2020-03-25 2023-04-14 中国—东盟信息港股份有限公司 一种基于隐私号平台信令与话单的广告投放系统及方法
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KR20230160513A (ko) 2022-05-17 2023-11-24 주식회사 파인데이터랩 빅데이터 분석 기반 맞춤형 광고 제공 시스템 및 방법
JP7779800B2 (ja) * 2022-05-18 2025-12-03 Ｌｉｎｅヤフー株式会社 情報処理装置、情報処理方法および情報処理プログラム

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Also Published As

Publication number Publication date
SG11201605468YA (en) 2016-08-30
EP3098770A4 (en) 2017-06-28
TW201610884A (zh) 2016-03-16
JP2017505499A (ja) 2017-02-16
US20170068993A1 (en) 2017-03-09
CN106170811A (zh) 2016-11-30
TWI570645B (zh) 2017-02-11
EP3098770A1 (en) 2016-11-30
KR20150135081A (ko) 2015-12-02
KR101693356B1 (ko) 2017-01-06

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