MXPA99002548A - Information transmitting method and television broadcast receiver - Google Patents

Abstract

An information transmission method and a television broadcast receiver, wherein address information used to read detailed information on the computer server that provides detailed information about distribution information displayed on a predetermined screen along with information on one or more programs is transmitted together with each program's information, thus allowing the user on the receiving side to easily acquire on demand detailed information about the distribution information transmitted along with program information without the receiving side having to store the detailed information.

Description

"TELEVISION DISTRIBUTION RECEIVER AND INFORMATION TRANSMITTER METHOD" TECHNICAL FIELD The present invention relates to an information transmitting method and a television broadcast receiving apparatus and, more particularly is applicable to a program broadcasting system for guiding and presenting the information related to each program when a viewer selects a necessary program between a large number of television programs transmitted through a satellite broadcast.

ANTECEDENTS OF THE TECHNIQUE Recently, in a satellite broadcasting system for sending television programs to viewers through a broadcast satellite, a method for comprehensive coding and multiplexing of the data of the multi-channel program using the MPEG2 (Group Phase 2 of Film Image Coding Experts) and transmitting it. This method of digital transmission can transmit a large number of programs at the same time, thus increasing the number of programs that a viewer can select. The program data encoded and multiplexed by the MPEG2 is multiplexed with the program guide information and transmitted. The program guide information is presented to a receiver in the manner similar to a newspaper program guide column in a newspaper, for example. The program guide information is transmitted repeatedly to be received on the receiving side at any time, and as the number of programs increases, the size of the data becomes larger. Likewise, the program's guidance information includes information on programs that will be disseminated in the future, and the size of the data changes depending on the condition in which the program guide information is transmitted with how many days in advance. In order to present this large number of data on a receiving side instantaneously, it can be considered that a recording medium such as a hard disk is provided in the receiver to successively store the transmitted program data. However, yes, a recording medium such as a hard disk is provided on the receiving side, the whole construction of a receiver becomes complicated and enlarged and there is a problem of what it costs the viewer. When the size of the data to be transmitted becomes larger, the number of times the data can be transmitted repeatedly is reduced on one transmission side. As a result, the receiving side can not present a program guide instantly so that the size of the data to be transmitted as the program guide information is necessarily limited within the minimum. In this way, even when a user wishes to know more about the detailed program information, the information is not transmitted or it requires a prolonged period of time to receive it. In addition, information that is not directly related to a program, such as a commercial advertisement (CM), is not transmitted in detail.

EXHIBITION OF THE INVENTION This invention is for solving the problems described above, and for providing a method of transmitting information and a television broadcast receiving apparatus which can easily obtain if necessary the transmitted distribution information together with the program data without being stored on one side receiver. To solve the aforementioned problems, in accordance with this invention, the address information to read the detailed information of a server of the computer that provides the detailed information of the presented distribution information together with the information of a program or multiple programs In a default presentation screen, it is transmitted along with the information of each program. In addition, in accordance with this invention, a specification means is provided for specifying the distribution information presented together with the information of a program or multiple programs on a predetermined display screen., and a means of access to give access to a server of the computer that provides the detailed information of the distribution information specified by the means of specification through a network of the computer and collecting the detailed information of the server of the computer based in the address information transmitted along with the information of each program. The detailed information that is taken by the means of access is presented on the presentation screen. As a result, this can prevent the receiving apparatus from being large and complicated construction due to the storage of all the detailed information of the transmitted distribution information together with the information of each program, and avoiding the non-economic method that the detailed information of The distribution information in which a user is interested is transmitted using a television broadcast.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a functional diagram showing the entire construction of a program broadcast system in accordance with the present invention; Figure 2 is a functional diagram showing the construction of a transmitter in accordance with the present invention; Figure 3 is a schematic diagram explaining the structure of the EPG data; Figure 4 is a schematic diagram explaining the structure of the program content data of the EPG data in Figure 3; Figure 5 is a functional diagram showing the construction of a receiver; Figure 6 is a functional diagram showing the construction of a receiver / decoder is provided in the receiver in Figure 5; Figure 7 are schematic diagrams showing the data B and the screen project; Figure 8 are schematic diagrams showing the data B and the screen project; Figure 9 is a schematic diagram explaining a data reference procedure for creating data C. Figure 10 is a simple diagram showing the outward construction of a remote control device; Figure 11 is a flow chart showing the procedure for presenting EPG; Figure 12 is a schematic diagram explaining a program that provides the information presented on a display screen of a monitor device; Figure 13 is a flow chart showing the procedure for presenting CM information; Figure 14 are schematic diagrams showing the presentation examples of the home page; and Figure 15 is a perspective view schematically showing the outward construction of a program guide display device in accordance with another embodiment.

BEST WAY TO CARRY OUT THE INVENTION Next, the embodiment of this invention will be described in detail with reference to the drawings. (1) The complete construction of a program diffusion system In Figure 1, the number 1 shows a program distribution system as a whole. In the broadcast station, several television programs are produced and several commercial announcements (CM) are produced based on the commercial information that is provided from each CM sponsor in accordance with an advertising contract with a plurality of CM sponsors. In addition, in the broadcasting station, the commercial information provided in a plurality of sponsors is superimposed on a program guide in addition to the usual television programs. A transmitter 2 that is provided in the broadcast station transmits the television programs and the CM audio video data (which will be referred to below, such as the program data and the CM data, respectively) which comprises multiple channels , through the transport streams indicated by the MPEG2 systems, and at the same time transmit program guidance information (which will be referred to below as the EPG data (Electronic Program Guide)). In MPEG2 systems, a large number of individual transport streams are multiplied by time division by the transport packet of the comparatively short transmission unit, to transmit the program information of the multiple channel. The information to identify the content of the package data is assigned to the header portion of the transport package. A receiver that receives the broadcast wave separates a packet needed to be decoded by the information to identify the content. In each of the receivers 4, the transport packets of the program data, the CM data, and the EPG data of a desired channel are respectively collected from the multiplexed transport stream that is based on the received broadcast SI wave. . Based on the audio video data stored in these transport packages, a processing is carried out to deposit / present a program and a processing CM to present a program guide. Here, each CM sponsor and broadcast station (Figure 1) have terminal devices 6A, 6B, ..., and 7 that are respectively connected to an Internet 5. Each of the terminal devices 6A, 6B, ..., and 7 can establish a personal home page as a www server, and can search the home page established by other terminal devices to present the information of the home page searched if necessary. Also, each of the receivers 4A, 4B, ... contains a modem within it, in order to connect to the Internet 5 through an Internet service provider (shown now). In this way, each of the receivers 4A, 4B, ... can search the different home pages that have been set up on the www server to collect the information of the desired home page. (2) The construction of the transmitter As shown in Figure 2, the transmitter 2 in the broadcast station produces an output management data comprising a broadcast time information, the ID program, and so on in a part 10. output management data producer and provides this data to a main control part 11 and an EPG editor 12 as the output management data D3. The main control part 11 generates the time control signal S ^ M which represents a time to output each program, based on the output management data Dgrj, and sends this signal to the encoders 13, 14 and a part 15 of EPG sub-control to control the operation of the data output in each circuit. A video data producing part 16 and an audio data producing part 17 produce the video data D and the audio data D ^ and consist of various program data and the CM data, which are comprehensively encoded through the MPEG2 through the encoders 13 and 14 respectively. Then, they are synchronized with the time control signal S ^ M to be supplied to a multiplexer 18. In addition, the EPG editor 12 collects the output management data D-QQ and the commercial DGJM information provided from the multiple CM sponsors. (Figure 1), and if based on this data, it produces the data of EPG DgpQ to supply this to a part 15 of sub-control of EPG. In part 15 of the EPG sub-control, the supplied EPG data of Djrpg synchronizes with the synchronization control signal S ^ M to supply this to the multiplexer 18. The mutliplexer 18 multiplies the coded video data Dy by time division. , the audio data D ^ and the EPG data, D ^ pg, so that this data is transmitted as a transport stream TS. (3) The construction of the EPG data Here, as shown in Figure 3, the EPG DEPG data produced by the EPG editor 12 on the transmitter 2 consists of the Dpc information related to the programs of each broadcast channel for several ten hours of the current time (eg the program channel, the broadcast time, the title, the comments of the program and so on) (hereinafter referred to as the program content data), and the information of D ^ L related to the placement of the screen to present a view of the program and the detailed information of a program (thereafter, it will be referred to as the data of the placement of the screen). The data Dpc of the content of the program consists of a hierarchical way of: the data in which a group of information that represents the content of the program for each program is assigned to the multiple programs each one having a diffusion form such as for the regular program, for re-diffusion, for broadcast at the key station or for broadcast at a local station (reference will be made below to it as the Al data); the data in which only a specific information group is placed that comes in a plurality of data programs Al as a single program (hereinafter, it will be referred to as data A2); and the data that represents the detailed content of the information groups that consist of respective programs of the data Al and the data A2 (hereinafter, reference will be made to it as the data A3). Here, the data Al is possible to change depending on the form of dissemination such as broadcast per year / month / date and the time of departure of the broadcast. The data A2 is a fixed information that is not changed depending on the form of dissemination such as the name of the program, the detailed information of the program, the static images, sounds, movies, and the name of the guests. The data A3 is a comparatively big data and detailed information, such as static images, sounds, movies, a guide, the name of the guests, the form of diffusion, a category, and the name of the broadcast station. In the case of broadcasting multiple channels such as digital satellite broadcasting, the same program is repeatedly broadcast with an interval so that the program information that changes when it is broadcast repeatedly is set as the Al data, and the program information that it does not change when it is repeatedly broadcast it is established as data A2. In the details, as shown in Figure 4A, the data of Al D ^ consists of several data related to each program (for regular diffusion Fl and for re-diffusion F2), such as the "ALLOCATION DATA DOT" that represents the data Al, "DATA NUMBER Al" representing the serial number of the data Al, "REF. TO DATA NUMBER A2" representing the serial number to refer to data A2, "DISTRIBUTION Y / M / D" , "DEPARTURE TIME", "TERMINATION TIME", "DISTRIBUTION STATION NUMBER", "PROGRAM CATEGORY NUMBER", which represents the number of the type of programs such as news, entertainment and movies, "SUB NUMBER -CATEGORY "," DIFFUSION FORM NUMBER "which represents the number of the form such as stereo, bilingual and clear vision, and" CM NUMBER OF ROTULO "that represents the CM information. Further, as shown in Figure 4B, the data of A2 D ^ comprises a program (normal program) F3 that the common data between the programs of the data Al is collected and placed in order, and consists of respective serial numbers for refer to the data of the name of the program, the detailed information of the program, the static image, sound, film and name of the guests, such as "DATA PHOTO A2" representing the data A2, "DATA NUMBER A2" representing the serial number data A2"Name", "many details", "nUMBER oF STATIC IMAGE", "nUMBER oF SOUND", "nUMBER oF MOVIE," "number of guests", "nUMBER NAME OF THE GUEST "[0]", ..., and "NUMBER OF THE NAME OF THE GUEST [N]" In addition, as shown in Figure 4C, the data of A3 D ^ 3 consists of the data representing the detailed content with the static image, sound, film, guide and name of the guests, the form of diffusion, the category, the name re of station of diffusion, and CM, between the programs of the data Al and the data A2. For example, the data F4 related to the broadcast station consists of "DISTRIBUTION STAGE A3" which represents the data A3, "NUMBER OF THE DISTRIBUTION STAGE" and "NAME OF THE DISTRIBUTION STAGE". In addition, the data 5 related to the category consists of the "A3 CATEGORY ROTULO", "CATEGORY NUMBER" and "CATEGORY NAME". In addition, the data F6 related to the form of diffusion consists of "ROTULO OF THE FORM OF DISSEMINATION A3", "NUMBER OF FORM OF DISSEMINATION" and "NAME OF FORM OF DISSEMINATION", The data F7 is related to guests consisting of " "GUEST NAME", "GUEST NUMBER", "GUEST NAME", "INVITER INFORMATION" and "NUMBER OF THE AESTHETIC GUEST IMAGE". The F8 data related to the detailed information of the program consists of the "A3 GUIDE ROTULO", "NUMBER OF DETAILS", and "DETAILS". Likewise, the data F9 of the static image consists of "IMAGE ROTLE A3", "STATIC IMAGE NUMBER", and "DATA OF THE STATIC IMAGE". The FIO sound data consists of the "SOUND RATE A3", "SOUND NUMBER", and "SOUND DATA". The FU movie data consists of "FILM FILM A3", FILM NUMBER "and" MOVIE DATA. "In addition, the F12 data related to CM consists of" CM A3 ROTULO "," THE PRESENTATION POSITION "," THE STATIC IMAGE NUMBER OF CM "," THE CM SOUND NUMBER "," THE CM MOVIE NUMBER ", and" URL (Uniform Resource Locator). "The URL is the standard that is provided to indicate the means to access the Internet information resource (eg, the www server) and the resource name of the information.This is the case where the "OOOO" program is broadcast practically at 12:00 pm, and re-broadcast at 17.00pm. The EPG editor 12 produces first the data of Al, O i of the program for regular diffusion Fl and the data of Al, O ^ i of the program for re-diffusion F2, based on the output management data DQ-Q that has the information of the program of "OOOO", and then produces the data A2 Dj ^ 2 to which reference is made in common between this data of Al, D _ ^] _. The EPG editor 12 then produces the data of A3, D ^ 3 which is the most detailed data referred to by the data of Al, O i and the data of A2 DJJ? . The data F12 related to CM of the data of A3, D ^ 3 is produced by the EPG editor 12 based on the commercial DCM information as described above. (4) The construction of the receiver In the receiver 4 in Figure 5, the broadcast SI received by the satellite dish 20 is compressively demodulated and decoded in an integrated receiver / decoder (IRD) 21. The video signal / The resulting SVL audio is sent to a VCR (Video Cassette Recorder) 22 of the VHS system. The VCR 22 records the video / audio signal SVl on a video tape loaded within or sends the video / audio signal SVl from an output line as it is to a monitor device 23 to present it on the monitor. When a viewer operates a remote control device 24, the control corresponding to the operation is converted into an infrared IR signal to be sent to the integrated receiver / decoder 21. The integrated receiver / decoder 21 performs several operations based on the command, operations such as changing the channel, registering / reading the user data, sending the CONT control signal to the respective devices (the VCR 22, the VCR 25, DVD 26, and MD 27) which are connected to the integrated receiver / decoder 21. The CONT control signal is sent to the VCR 22 through a control line. When the VCR 22 is specified as a target to be controlled by the control signal CONT, the VCR 22 is controlled by the control signal CONT. On the other hand, when any of the devices that are connected successively with VCR 22 through the control line (the VCR 25 of the 8 millimeter system, the digital video disc player 26 (DVD), the toilet apparatus (MD) 27, and the monitor device 23) is specified, the VCR 22 sends the control signal CONT as it is to the next VCR 25 of the 8 millimeter system. When the control signal CONT is received, the VCR 25 determines the device specified by the CONT of the control signal. When the determined result is VCR 25, the VCR 25 performs the operation specified by the CONT signal of the control. If the command is for playing an 8-millimeter video tape loaded on the VCR 25 for example, the VCR 25 plays a video tape to send the reproduced video signal SV3 to the monitor device 23 to present it. Further, if the command of the control signal CONT is for recording, on the VCR 25, the broadcast signal (video / audio signal SVl) is received and decoded by the integrated receiver / decoder 21, the VCR 25 records the input SVl of the video / audio signal from the integrated receiver / decoder 21 via VCR 22 of the VHS system and the monitor device 23. On the other hand, if VCR 25 is not a target to be controlled by CONT of the control signal, the VCR 25 sends the control signal CONT as it is to the next DVD 26. When the control signal CONT is received, the DVD 26 determines the device specified by CONT. of control signal. When the determined result is the DVD 26, DVD 26 performs the operation specified by the control signal CONT. If the command is for playing an image and / or sound from the disc loaded on DVD 26, for example, DVD 26 plays the disc, in order to output the SV4 video / audio signal to the monitor device 23 so that the present. On the other hand, if DVD 26 is not a target that is to be controlled by control signal CONT, the DVD 26 sends control signal CONT as it is in the following MD 27. When CONT is received from control signal, the MD 27 determines the device specified by CONT control signal point. When the determined result is MD 27, MD 27 carries out the operation specified by the control signal CONT. If the knob is for playing a disc loaded in MD 27 for example, the MD 27 plays the disc, in order to output the audio signal SV5 to the monitor device 23 to present that it can be heard. Likewise, if the CONT control of the control signal is for recording, the MD 27, the broadcast signal (video / audio signal SVl) received and decoded by the integrated receiver / decoder 21, the MD 27 records the audio signal of the SVl input of the video / audio signal from the integrated receiver / decoder 21 through the VCR 22 of the VHS system and the monitor device 23. On the other hand, if MD 27 is not a target to be controlled by the control signal CONT, the MD 27 sends the control signal CONT as it is to the next monitor device 23. During this time, the monitor device 23 carries out the operation specified by control signal CONT. (5) The construction of the receiver and decoding device As shown in Figure 6, in the integrated receiver / decoder 21, the broadcast wave received by LNB (Low Noise Block Descending Converter) 20A of the parabolic antenna 20 is supplied to a front end 30. Note that the program guide information (EPG data) and so on are superimposed on the broadcast wave in accordance with the designated format. The front end 30 is provided with a tuner 31, a demodulation circuit 32, and an error correction circuit 33, and the respective circuit parts are controlled by the system controller 44. The broadcast wave received by the antenna 20 is supplied to the tuner 31. The tuner 31 performs a tuning processing in accordance with the control of the system controller 44. The output of the tuner 31 supplies the demodulation circuit 32 to be demodulated. The output of the demodulation circuit 32 is supplied to the error correction circuit 33, where an error is detected and corrected and if necessary compensated. In a CAM (Conditional Access Module) 34 comprising a CPU and an IC card comprising a ROM and a RAM, a key necessary to decode the codes is stored together with the decoding program. Because the signal transmitted through the broadcast satellite is coded, the key and decoding processing are necessary to decode the codes. Then, the key is read from the CAM 34 through a card reading interface 35, and is supplied to a demultiplexer 36. The demultiplexer 36 uses the key to decode the coded signal. The demultiplexer 36 receives the output of the signal from the error correction circuit 33 of the front end 30, and stores it temporarily in the data buffer memory 51 comprising a DRAM (Dynamic Random Access Memory) or an SRAM ( Static Random Access Memory). The demultiplexer 36 appropriately reads this, and supplies the video signal of the read signal to the MPEG video decoder 37 and supplies the audio signal to the MPEG audio decoder 38. The MPEG video decoder 37 stores the digital video signal supplied from the demultiplexer 36 in DRAM 37A to decode the compressed video signal by the MPEG system. The decoded video signal is supplied to the NTSC decoder 39, which is converted into a luminance signal (Y), and a chrome signal (C) and a composite signal (V) of the NTSC system. The luminance signal (Y) and the chroma signal (C) are supported as the video signal S through the buffer amplifiers 40Y and 40C. The composite signal is sent through the buffer amplifier 40V.

The MPEG audio decoder 38 stores the digital video signal supplied from the demultiplexer 36 in a DRAM 38A to decode the audio signal compressed by the MPEG system. The decoded audio signal is converted from digital to analog with a D / A converter 41. The audio signal of the remaining channel is omitted through a buffer amplifier 42L. The audio signal of the right channel is output through a buffer amplifier 42R. The RF modulator 43 converts the emission of the composite signal from the NTSC encoder 39 and the emission of the audio signal from the D / A converter 41 into a radio frequency signal, and outputs the same. Further, when the television (TV) mode is established, the RF modulator 43 passes through the television signal of the NTSC system input from another AV device such as a cable box, and outputs the same to the another device. In this mode, the video signal and the audio signal are supplied to the VCR 22 through the AV line. The system controller 44 carries out several processing in accordance with the programs stored in the ROM (Read Only Memory) 45. For example, the system controller 44 controls the tuner 31, the demodulation circuit 32, and the error correction circuit 33 that are provided at the front end 30. To the system controller 44, a predetermined control can be directly admitted by operating an operation button switch (not shown) of the front panel 47. Further, when the operation keys of the remote control device 24 are operated, the infrared signal is emitted from an IR sending part of the remote control device 24 and is received by an IR receiving part 48, and then the received result is supplied to the system controller 44. In this way, the remote control device 24 is operated to input a predetermined command to the controller 44 of the system. The multiplexer 36 supports the EPG data DgpQ (which is temporarily stored in the intermediate memory 51) with the exception that the MPEG video data and the audio data are supplied from the front end 30, and supplies the same to a multi-media processor 46 through the system controller 44. The multi-media processor 46 comprises an EPG processing part 46A, a control part 46B, a memory 46C and a graphic engine 46D. The multimedia processor 46 produces the data to present a screen such as a program list, contains an Internet software, and carries out the processing of HTML (Hyper Text Markup Language). The program guide information (EPG data) includes the information related to the programs of each broadcast channel for a predetermined time period of current time (e.g., program static image, channel, broadcast time, title and category). The program guide information is transmitted frequently so that the last EPG data is always maintained in a memory 46C of the multi-media processor 46. An EPG processing part 46A collects the necessary items from the data Al to A3, D ^ to Dj3 which constitute the DPC data of the program content from the EPG data, D ^ pg stored in the memory 46C so as to correspond to the placement of the display screen based on the DjjL display placement data, and produces the Dg data of a predetermined format (which will be referred to below, as data B) (Figure 3). The data B, Dg has two types of format and consists of the data Dgj_ and Dg2 (to which reference will be made below as data Bl and data B2). The data B2, Dg2 refers to the data of Bl Dg ^. Furthermore, the EPG processing part 46A refers to the data Dprj of the content of the program and is based on the data of Bl, Dß] _, the data of B2, Dg2 / Y the data D¡¡L of the positioning of the screen, produces the presentation data Drj (which will be referred to below, as data C) (Figure 3 will be described later that the different detailed information of the program is assigned to the placement of the screen to present the EPG data DEPC (a ^ which will be referred to below as the EPG screen.) The display data of the EPG screen produced in this way is written to DRAM 37A with a bitmap form. the DRAM 37A is processed by the MPEG video decoder 37 to be presented.Also, the browse control part 46B creates the bitmap data of the homepage based on the HTML data transmitted from the Internet www server. 5 through a 52 modem connected with a telephone line and a controller 44 of the system, and write the same in the DRAM 37A. The presentation data written in the DRAM 37A is processed by the MPEG video decoder 37 to be presented. In this way, the EPG processing part 46A and the browse control part 46B process the EPG screen and the bit map data of the home page, so that the EPG screen and the home page are displayed. can present and visualize An EEPROM (Electrically Erasable Programmable Read Only Memory) 50 appropriately stores the data that is to be maintained after the power supply is turned off, such as various adjustment data which is set by a user in several items on the screen of the user. menu (eg favorite channel data set by a user), and the channel number received immediately before the default operation (the last channel) is carried out. In the case where the sleep mode is established, the system controller 44 makes a minimum number of circuits, such as the front end 30, the demultiplexer 36, and the intermediate data memory 51, will be in working order, yet when the power supply is disconnected, and it checks the current time from the time information included in the reception signal thereby controlling each circuit to carry out a predetermined operation for a predetermined period of time. For example, an automatic registration of the synchronizer can be carried out by operation with the external VCR. In the case where it is desired to generate a predetermined display data (OSD), the system controller 44 controls the MPEG video decoder 37. More specifically, the system controller 44 creates a presentation data on the predetermined screen, and writes the same in the presentation data area and the DRAM screen 37A of the MPEG video decoder 37 as the map data. of bit. In this way, the predetermined characters, figures, images and so on are appropriately emitted to the display screen 23A of the monitor device 23 to be displayed. In addition, an SRAM 49 is used as the working memory of the system controller 44. The modem 52 transfers the data through the telephone line under the control of the system controller 44. (6) Presentation and conversion processing of the EPG data A data processing procedure, which creates the data C Drj of the EPG data D ^ pg obtained by receiving the broadcast SI wave, performs a presentation of conversion processing of such as the generation of the bit map data of the EPG screen in the multi-media processor 46 shown in Figure 6, is explained in the present. Between the data of Al of D ^, data A2 of D ^ and data A3 of D ^, which are stored in the memory 46C in the multi-media processor 46 via the parabolic antenna 20, the front end 30, the demultiplexer 36 and the system controller 44, the necessary items are extracted by the EPG processing part 46A in accordance with the layout of the display to create the data of Bl Dg] _ and the data of B2 Dß2 • Each structure of the data and data content of the data of Bl of Dg] _ and the data B2 of D32 are different depending on the arrangement of the EPG screen based on the data of the arrangement of the screen DJ ^ L. For example, in the case where the arrangement of the EPG screen is to make a program list screen to present programs during a day on a predetermined channel, as shown in Figure 7, based on the data D ^ L of screen arrangement, the program frames for 24 hours are adjusted in the data of Bl Dg] _ as shown in Figure 7A. More specifically, the data of Bl Dg ^ consists of the "DATA BLOCK Bl" representing the data Bl, the "DATA SERIAL NUMBER Bl" representing the serial number of the data Bl, the "SERIAL NUMBER OF DATA B2"which represents the serial number of the data B2 that corresponds to the data Bl, the" DATE OF DIFFUSION ", the" STATION OF DIFFUSION ", the" TABLE OF THE PROGRAM OF 0:00", the" TABLE OF THE PROGRAM OF 0 : 10", ..., the" PROGRAM PICTURE OF 23:50"which represents the program tables established for each predetermined time and" CM # 1"to" CM # K ". The CM label numbers that correspond to the respective program columns of a program list are assigned to CM # 1 and CM # K in this case. The data of B2 D32 is the data obtained by reference to the data Bl Dgi, and as shown in Figure 7B, the data B2 DB2 consists of "THE DATA ROTLE OF B2" representing the data B2, the "SERIAL NUMBER" OF DATA OF B2"representing the serial number of the data of B2," THE DATA SIZE OF B2"representing the size of the data B2, and" PILA # 1"to" PILA #N "where the serial number of the data of Al is written. To present the screen of the list of the program that has the screen arrangement shown in Figure 7C, the serial number of the data Al of the list of the program corresponding to each time is admitted in each of the stack # 1 to # N, for example. On the other hand, when the arrangement of the EPG screen is going to be a detailed information screen of the program to present the detailed information of the program shown in Figure 8C based on the array data of the DML screen, the processing part 46A EPG (Figure 6) looks for a program to present the detailed information of the program that is classified by the category, and it admits the serial number of the data To that corresponds to a predetermined category in each stack.

As shown in Figure 8A, the tables of the detailed program information for the number of programs to be appended are given in the data of Bl Dg] _, and the stack numbers of the data B2 designate the same corresponding to the tables of the detailed information of the program. The data of Bl Dg] _ consists of "A DATA BLOCK Bl" representing the data Bl, a "DATA SERIAL NUMBER Bl" representing the serial number of the data Bl, the "DATA SERIAL NUMBER B2" which represents the serial number of the data B2 corresponding to the data Bl, "CATEGORY", "PAGE", "DETAILED INFORMATION # 1" to "DETAILED INFORMATION # 6", and "CM # 1" to "CM # 6". The CM information that corresponds to the detailed information of program # 1 to # 6 assigns CM # 1 and CM # 6 in this case. Meanwhile, the data of B2 Dg2 consists of the same format (Figure 7B) as that of the program list screen described above (Figure 8B). Using the data of Bl Dß] _, the data B2 Dg2 and the DML data of the screen arrangement, the part 46A of the EPG processing creates the data C, D (presentation data). The data C, D? it refers to the data Al D ^] _, the data A2 D ^ 2 and the data A3 D ^ 3 through the data Bl Dg] _ and the data of B2 Dg2 • The data C Drj created in this way is stored in DRAM 37A as the data of the bit map of the EPG screen, and is read by the MPEG video decoder 37 described above to be diyed on the EPG screen of the monitor device 23. In this case, the arrangement data of the screen referenced by the data Drj, a normal screen array DML 'data previously stored in the memory of the multi-media processor 46 may be mentioned in addition to the arrangement data DJ ^ of transmitted screen (Figure 3). In this regard, Figure 9 shows the process that references the data to create the data of C, D. In this case, an arrow in the figure represents the direction of the reference data. First, the data of A3 Dj ^ is called by the data Al of D ^] _ and the data A2 Dj ^ 2 > the data of A2 DA2 is called by the data Al, D ^] _, the data of Al D ^ j is called by the data of B2, Dg2 ^ and the data of B2 Dg2 is called by the data of Bl D] _ . Then, the data of Bl Dg] _ and the data of the arrangement of the screen D ^ is called by the data C of D. Therefore, the data C D can refer to the data A3, D ^ 3 through the data Bl Dg_, the data B2 Dg2 the data To D ^, and the data A2 DA2. (7) Use of the electronic program guide information In Figure 5, a user operates the remote control device 24 to select the channel of the program that provides the information representing the electronic program guide information (EPG data) , Dgpg) between a plurality of channels that can be presented on the diy screen 23A of the monitor device 23 so that it can be presented on the diy 23A. Figure 10 shows the construction of the remote control device 24. A part 24A of sending IR signal to send an IR signal corresponding to the operation of the key to be described below is provided in the upper portion of the remote control device 24. The remote control device 24 provides a power supply key Kl and a television power supply key K2 for connecting or disconnecting the power source of the integrated receiver / decoder 21 and the monitor device 23 respectively; a silent key K3 to silence the sounds or cancel the silent key, the keys of the counter K4 and K5 to switch the function of the remote control device 24 between the integrated receiver / decoder 21 and the monitor device 23, a key K6 of change of input to change the input to the integrated receiver / decoder 21, a key K7 of screen diy to present a channel number and so on (including a station logo and title) on the screen 23A of the monitor device 23 to clear the presentation, a bilingual K8 key to change a voice output from the monitor device 23 to a main voice, sub-voice, or main + sub-voice (foreign language, Japanese or foreign language and Japanese) in a bilingual broadcast or broadcast program multiplex, ten K9 keys, where the numbers "0" to "9" are presented to admit a number that is presented in each key, and carry out the K10 key to confirm that the number has been completed and the number of Admission represents a channel after the operation of the ten K9 keys is completed. The remote control device 24 further provides a menu key Kll to present a menu screen to set various items of the receiver / decoder 21 integrated in the monitor device 23, a key K12 detailing the program to present a detailed information of the program of the electronic program guide information, a previous warning channel K13 key to present the previous notice of the programs to be broadcast in the future, a K14 key of favorite list to present the list of logos of the station of the channel that has been previously registered by a user, a K15 key of the program view to present the program list based on the electronic program guide, a K16 reserve list key to present the reserved programs, the K17 to K20 cursor keys to transfer a cursor presented on the screen 23A of the monitor device 23 upwards and downwards to the left and to the right (to operate the address), a selection (admission) key K21 to select and decide a frame to which a cursor is transferred by operating the cursor keys K17 to K20, and a key K22 of ascending and descending volume and a K23 key of ascending and descending channel to increase or decrease the volume or the channel number. The system controller 44 may present the electronic program guide on the display 23A of the monitor instruction 23 in accordance with the presentation processing procedure RT1 of the electronic program guide shown in Figure 11. More specifically, when the integrated receiver / decoder 21 is switched on, the system controller 44 initiates the presentation processing procedure RT1 in the SPO step, and judges during the next step SPl whether or not the program key K15 of the control device is selected 24 remote.

If an affirmative result is obtained in step SP1, the system controller 44 advances to step SP2 to store the EPG data Dgpg (ie, the data Dprj of the program content and the data D ^ L of display array) supplied to the receiver / decoder 21 integrated in the memory 46C of the multi-media processor 46 and then advances to the step SP3. Conversely, when a negative result is obtained in step SP1, the system controller 44 returns to step SP1 again to wait until the key K15 of the program list of the remote control device 24 is selected. Next, the EPG processing part 46A proceeds to step SP3 under the control of the remote control device 44, to extract the items necessary for the arrangement of the display screen based on the data E > L of screen arrangement between the data of Al to A3, DA1 to D 3 that constitute the data Dprj of the content of the program. The extracted data is used to create the data B, Dg, and then the processing proceeds to step SP4. In step SP4, the EPG processing portion 46A judges whether the arrangement of the display screen is based or not on the DJ ^ L data of the screen arrangement includes the CM display area.

When an affirmative result is obtained, in step SP4, the EPG processing part 46A proceeds to step SP5 to refer to the data F12 (Figure 4C) related to CM between the data of A3 D73, which constitutes the data Dprj of the content of the program and then proceed to step SP6. Conversely, when a negative result is obtained in step SP4, the system controller 44 advances to step SP6 as it is. Next, the system controller 44 creates the data C, Dc based on the data B Dg and the data ^ L of the screen arrangement in step SP6, and creates the data of the bit map of the EPG screen. The created bitmap data is stored in the DRAM 37A in step SP7 and is presented by the MPEG video decoder 37. After that, the system controller 44 advances to step SP8 to terminate the presentation processing process RT1. In this way, the EP screen Ml, e.g. the screen shown in Figure 12 may be presented on the display screen 23A of the monitor device 23. EPG's Ml screen has mainly a program guide area A] _, an operation adjustment area A2, and a CM display A3.

In the program guide area A_, the guide columns of the television programs in the different time zones are presented for each of the broadcast stations and the detailed program screen of the predetermined form is hierarchically graduated in each program . In the A2 area of the operation menu, the operation menus of "Search", "Reserve", "Adjustment" and "Return" are presented, and the operation screen of a predetermined form is adjusted hierarchically in each operation menu. In the CM presentation area A3, a program presented in each guide column that constitutes the program guide and CM area that is provided from the CM sponsor who contracts the advertising, is presented selectively. When a user actually operates the K17 to K20 keys of the remote control device 24 to transfer a cursor to the guide column, "TV XX a large family Vol.5" which broadcasts regularly at 7.00pm - 8 : 55pm at the "OO TV" broadcast station of channel 6 between the guide columns of the area A] _ of the program guide, the CM or the image corresponding to "XX of television, a large family Vol.5" assigned The guide column is presented in the presentation area A3 of CM.

In the case where a CM is presented in the area A3 of presentation of CM in Figure 4A to 4C, the data F12 related to CM of the data of A3 DA3 is referred to as "CM NUMBER OF ROTULO" corresponding to "TIME OF INITIATION "(7:00 pm), "FINAL TIME" (8:55 pm), and "DIFFUSION STATION NUMBER" (channel 6) of the DA1 data. In addition, the static image data F9 of the data A3 DA3 is referred to as the "STATIC IMAGE NUMBER OF CM" of the data F12 related to CM, and resulting in the data of the static image corresponding to the "NUMBER OF THE IMAGE CM STATIC "is presented in the CM presentation area A3 of the EPM Ml screen. On the other hand, in the case where a screen is presented in the presentation area A3 of CM, in Figure 4A to 4C, the data of A2, DA2 is called by the reference data number A2 of the data of Al Oj i. In addition, the static image data F9 of the data A3 DA3 is called by the static image number of the data of A2 DA2 / and the result is that the static image is presented in the presentation area A3 of the CM of the EPM screen Ml. Also, the movie is the same as this case. When a user operates the program details key K12 to select and decide the guide column in this condition, the M2 screen of program details showing the details of the selected guide column is presented. During this moment, in Figures 4A to 4C, the data F8 of detailed information of the data program of A3 DA3 is called by means of "DETAILED INFORMATION NUMBER OF THE PROGRAM" of the data of A2, DA2 and the data F9 of the image Static data of A3 DA3 is referred to by the "STATIC IMAGE NUMBER" regarding detailed program information. In addition, the data F7 related to the guest of the data of A3 DA3 is mentioned by the "NUMBER OF THE NAME OF THE GUEST [0]", up to the "NUMBER OF THE NAME OF THE GUEST [N]" of the data of A2 DA2- Also in this In this case, the presentation area Bl of CM is presented in a predetermined arrangement position of the program detail screen M2 and in the presentation area Bl of CM the corresponding CM is displayed in the selected guide column. In Figures 4A to 4C, the data F12 related to CM of the data of A3 of DA3 is called by the same "NUMBER OF THE CM-ROTLE" of the display area A3 of CM in the Ml screen of EPG, and at the same time, the data F9 of the stationary image of the data of A3 DA3 is called by the "STATIC IMAGE NUMBER OF CM" of the data F12 related to CM. When a user operates the K17 to K20 keys of the remote control device 24 to transfer a cursor to the operation menu, the "Search", from among the operation menus in the A2 area of operation menu, and then makes to operate the selection key K21 to select and decide the operation menu, the operation screen M3 is presented showing the method of operating the selected operation menu. In addition, the presentation area C] _ of CM is presented in a predetermined arrangement position on the operating screen M3 in the display area CM, and the CM in accordance with the guidance column searched by the search operation is displayed. presents In this way, the different CMs are presented in the CM presentation areas A3 of the EP screen Ml, the CM presentation areas B] of the program details screen M2 and the CM presentation areas Cj_ of the M3 screen of operation respectively. When a user operates the remote control device 24 to match a cursor with the CM presentation area A3, B] _ or C] _, to sound it, a home page is obtained which shows the detailed information of the CM presented in the area A3, B] _ or Cj_ of presentation of CM from the server www in the Internet 5, in order to present the same in the display 23A of the display device 23.

In this case, the controller 44 of the system presents the home page showing the detailed information of the CM presented in the area A3, B] _ or C] _ of the presentation of CM in the display 23A of the presentation of the device 23 conformity monitor with the processing procedure RT2 of presentation of the CM information shown in Figure 13. More specifically, the keys K17 to K20 of the remote control device 24 are operated in the condition in which the Ml screen of EPG, the program detail screen M2 or the operation screen M3 is presented on the display screen 23A of the monitor device 23, to transfer a cursor to the display area A3, B] _ or C] _ of the CM, and the controller 44 of the system begins the presentation processing procedure RT2 in step SP10, and judges whether or not the key K21 of the remote control device 24 is selected to resonate in step SP11. If an affirmative result is obtained, in step SP11, the system controller 44 advances to step SP12 to read the URL information corresponding to the CM presented in the area A3, B] _ or C] _ of presentation of CM from the data F12 of the data of A3, DA3 (Figure 4C) between the DPC data of the program content that is stored in the memory 46C of the multi-media processor 46.

Conversely, if a negative result is obtained in step SP11, the system controller 44 returns to step SP11 again to wait until the selection key K21 of the remote control device 24 sounds. Then, the system controller 44 advances to step SP13 to begin the browse control portion 46B in the multi-media processor 46. The boot of part 46B of the browse controller gives access to a page corresponding to the URL information specified through a modem 52. In this way, the HTML data of the home page obtained from the sponsor's terminal device 6. of the desired CM is presented by the browse control part 46B and stored in the DRAM 37A in the form of a bit map (step SP14). In this way, the bitmap data stored in DRAM 37A is read by the MPEG video decoder 37 and is presented in the display 23A of presentation. As a presentation method, as shown in Figures 14A to 14C, there are three kinds of presentation methods, full-screen display, bi-divided presentation and overlapping presentation (the EPM Ml screen can be viewed transparently), which it is selected by a user. After that, a processing proceeds to step SP15 to terminate the presentation processing procedure RT2. (8) Operation and effect of the modality In the aforementioned construction, in the condition in which the EPG Ml screen is presented on the display screen 23A of the monitor device 23, a user matches a cursor with a desired program of between a plurality of programs presented in the EPM pallet Ml and sounds the key K21 for selecting the remote control device 24 so that the detailed information of the program with which the cursor is matched is presented on the presentation screen 23A as a detailed M2 information of the program. In this successive operation, CM of a sponsor providing a program in which the user is interested (ie, a program with which the cursor is matched) is presented in the CM presentation area A3 of the EPM Ml screen , and in addition the CM of a sponsor providing the program is also presented in the CM presentation area Bl of the M2 screen of program details that is presented on the presentation screen 23A. Therefore, the C1M of a sponsor that provides the program to which the user pays attention is presented visually in the Ml screen of EPG and the M2 screen of program details by selecting the program by the user. When the user operates the remote control device 24 to match a cursor to the display area of CM A3, B ^ or C_ and the selection key K21 is sounded, the home page that shows the detailed information of CM can be presented. A user can obtain a desired information among the information transmitted through digital broadcasting through an Internet at any time. As a result, the construction of the receiving apparatus can be prevented from amplifying and becoming complicated because the information transmitted through digital broadcasting must be all stored and the information transmitted through digital broadcasting that is unnecessary to be increased. In accordance with the aforementioned construction, at the time of searching for a program using the EPG screen, a user can see the sponsor's CM by providing an interesting program, and simultaneously, the detailed information of a desired CM that is selected by the user can get easily through the Internet if necessary. (9) Other modalities The modality described above has dealt with the case in which this invention is applied to a system for transmitting a television broadcast by a broadcast wave from a transmitter apparatus 2 of the broadcast station through of the satellite transponder 3. However, this invention is not only limited to this, but can be transmitted through an earth wave circuit or a ground wire circuit from the transmitter apparatus 2 in the broadcast station. Likewise, the program guide presentation device 60 shown in Figure 15 is connected to a television receiver apparatus (not shown) through the television line 61, and the information recording medium 62 such as DVD-ROM. and a CD-ROM in which the EPG Dgpg data is recorded, is loaded into the program guide presentation device 60 to read this so that the same screen as the program providing the aforementioned information can be presented (Ml screen). of EPG, the M2 screen of program details or the M3 operation screen) in the contact panel 60A. In this case, a telephone circuit 63 is connected to the program guide presentation device 60 through the server www and the Internet 5 similar to the case described above.

In addition, the above described modality has dealt with the case where only several CMs are presented in the area A3, B] _ or C] _ of presentation of CM that is presented in the Ml screen of EPG, the M2 screen of detail of the program, or the M3 screen of operation. However, this invention is not only limited to this, but the corresponding URL information can also be presented by characters in the A3, B] _ or C] _ of presentation of CM in addition to CM. Likewise, the modality described above has dealt with the case where several CMs are only presented in the A3, B] _ or C] _ area of CM presentation that is presented in the Ml screen of EPG, the M2 screen of program detail, or the M3 operation screen. However, this invention is not limited solely to this, but as shown in Figure 12, a cursor is matched to the CM presentation area A3, B ^, or C] _ so that it plays a corresponding sound. to the CM from the sound output means (gpj loudspeaker provided in the monitor device 23) In a practical manner, when a user operates the remote control device 24 to match a cursor with the sound output area A4 presented in FIG. the Ml screen of EPG and it sounds the same, the sound corresponding to CM "K ??? NOOXX beer" that is presented in the area A3 of presentation of CM is played from the Speakerphone Sp. In this case, in Figure 4A at 4C, the data F12 related to CM of the data of A3 DA3 is called by the "CM NUMBER OF ROTATION" that corresponds to the "TIME OF INITIATION" (7:00 pm), "TIME OF COMPLETION" (8:55 pm), and "DIFFUSION STATION NUMBER" (channel 6) of the DA1 data. In addition, the FIO data of the dat or of A3 DA3 is referred to as "CM SOUND NUMBER" of the F12 data related to CM, and with the result that the sound corresponding to the "CM SOUND NUMBER", is tapped from the Sp speaker. previously described has dealt with the case where in Figure 4A to 4C, the "STATIC IMAGE NUMBER OF CM" of the data F12 in relation to CM refers to the data F9 of the static image of the data of A3, DA3, so that the datum data of the static image corresponding to the "STATIC IMAGE NUMBER OF CM" is presented in the display area A3 of CM in the Ml screen of EPG. However, this invention is not only limited to this, but the "CM FILM NUMBER" of the data F12 related to CM refers to the film Fll data of the A3 data of DA3, so that the data of the film that corresponds to the "CM FILM NUMBER", can be presented in the CM presentation area A3 on the EPM Ml screen. In a similar way, not only the static image may also be a film that may be presented in the CM display area B] on the program detail screen M2 and the CM presentation area C ^ on the operation screen M3. In addition, the modality described above has dealt with the case where CM provided by the sponsor who contracts in the advertisements or publication with a program presented in each guide column constituting the program guide area A ^ is selectively presented in the area A3 of presentation of CM in the screen Ml of EPG. However, this invention is not only limited to this but a plurality of CMs may be presented successively for a single program. Similarly, a plurality of CMs for a single program may be presented successively in the CM display area B] of the program detail screen M2 of the CM display area C] of the operation screen M3. In this case, Figure 7A to 7C, if the plurality of "NUMBER OF CM HEADS" are placed in the Al data, the DA1 and this "CM ROTULO NUMBER", refer successively to the F2 data related to CM of the data of A3, D 3, a plurality of CM for a single program can be presented successively being temporarily displaced.

In addition, the modality described above has dealt with the case where the commercial information (CM) of the sponsor providing a corresponding program is applied to the distribution information presented with the information of each program. However, this invention is not only limited to this, but rather to other distribution information that can be widely applied if it is in information that provides the most detailed information and the latest information of the corresponding program such as the latest information of "automobiles". for a career "in the" car race "program. In addition, the above described modality has dealt with the case where the remote control device 24 is used as a means of specifying to specify the distribution information (CM information) presented with each program information (EPG data) that is 23A presents the monitor 23 on the display 23A. However, this invention is not only limited to this but a desired distribution information can be specified by selecting and pressing the plane of the contact panel panel by a user. Likewise, a desired distribution information may be specified by transferring a cursor on the display 23A and making it sound by a user. In addition, the above-described embodiment has dealt with the case where the EPG Dgpg data is transmitted using the MPEG2 system. However, this invention is not only limited to this, but the EPG Dgpg data can be transmitted using other image compression techniques such as MPEG1 and JPEG. Also, the modality described above has dealt with the case where the www server is used as the server of the computer to provide detailed CM information. However, this invention is not limited to this but rather several servers such as a mail server that has a function of sending and receiving a letter, a news server that has a function of exchanging information through a meeting or notice in a board, and an FTP server that has a function to send a file. In addition, the above-described embodiment has dealt with the case where the integrated receiver / decoder and the computer server connect to each other through a telephone line. However, this invention is not only limited to this, but the data can be sent and received through a satellite transponder for example, which is not the telephone line. Also, the modality described above has dealt with the case where Internet 5 is used with a computer network. However, this invention is not only limited to this, but is broadly applicable to various other communication networks such as the computer network service. In accordance with this invention as described above, the address information for reading the detailed information of the server of the computer which provides the detailed information of the distribution information presented in a predetermined display screen together with a single program or multiple programs are transmitted with each program information in order to obtain an information transmitting method and a television broadcast receiving apparatus that easily obtains if necessary the detailed information of the distribution information transmitted from each program information without storage of the same on a receiver side.

INDUSTRIAL APPLICABILITY In the information transmitting method and the television broadcast receiver apparatus, this invention can be used in the case where the information is distributed using a satellite broadcast system, a ground wave broadcasting system or a broadcast system. diffusion of wire.

Claims (7)

CLAIMS; 1. An information transmitting method for transmitting a program guide information together with a broadcast program, wherein the commercial information corresponding to the program guide information and to be presented on a program guide screen in a receiver is transmits along with the program guide information. 2. The information transmitting method according to claim 1, wherein the commercial information includes at least one image data. 3. The information transmitting method according to claim 2, wherein the commercial information also includes a sound data. 4. The information transmitting method according to claim 1, wherein the commercial information also includes address information of a computer that provides the detailed information of the commercial. The information transmitting method according to claim 1, wherein the program guide information is composed in a plurality of hierarchy according to the size of the data, wherein the first hierarchy having a small amount of data includes the identification information to identify the commercial information and the second hierarchy that has a large amount of data includes the identification information to identify the commercial information and the actual commercial information. 6. A receiving apparatus for receiving a broadcast signal comprising a transmitted broadcast program together with a program guide information, comprising: a separation means for separating the program guide information from the received broadcast signal; and a processing means for carrying out a presentation processing of a program guide screen based on the separate program guide information, wherein the processing means presents a commercial information in a part of the program guide screen when there is a commercial information that corresponds to the program guide information to constitute the program guide screen. 7. The receiving apparatus according to claim 6, comprising: a specification means for specifying a commercial information presented in a part of the program guide screen; and a means of communication to communicate with an external computer through a computer network, wherein the processing means collects the detailed information in the commercial information from the external computer through the communication means to present the detailed information collected on the basis of in the address information included in the commercial information when the commercial information is specified by means of specification. SUMMARY OF THE INVENTION The address information for reading the detailed information of a computer server that provides the detailed information of the distribution information presented on a predetermined display screen together with a single program or multiple programs is transmitted with each program information in order to obtain an information transmitting method and a television broadcast receiving apparatus that easily obtain if necessary the detailed information of the transmitted distribution information with each program information without storage thereof on the receiving side. DESCRIPTION OF THE REFERENCE NUMBERS

1. .. program diffusion system, 2 ... transmitter, 3 ... satellite transponder, 4 ... receiver, 5 ... Internet, 6, 7 ... terminal device, 10 ... producer part of output management data, 12 ... EPG editor, 11 ... main control part, 12 ... multiplexer, 20 ... satellite dish, 21 ... integrated receiver / decoder, 22 ... VCR , 23 ... monitor device, 23A ... display screen, 24 ... remote control device, 30 ... front end, 36 ... demultiplexer, 4 ... system controller, 46 ... multi-media processor, 46A ... part of data conversion, 46B ... part of browse control, 46C ... memory, 46D ... graphic engine, 52 ... odem, 60 ... device presentation of program guide.