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MX2016015296A - Publicidad orientada con base en la informacion del producto del usuario. - Google Patents

Publicidad orientada con base en la informacion del producto del usuario.

Info

Publication number
MX2016015296A
MX2016015296A MX2016015296A MX2016015296A MX2016015296A MX 2016015296 A MX2016015296 A MX 2016015296A MX 2016015296 A MX2016015296 A MX 2016015296A MX 2016015296 A MX2016015296 A MX 2016015296A MX 2016015296 A MX2016015296 A MX 2016015296A
Authority
MX
Mexico
Prior art keywords
user product
product information
user
adverstising
targeted
Prior art date
Application number
MX2016015296A
Other languages
English (en)
Inventor
Hensgen Debra
Burckard Antoine
Original Assignee
Opentv Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Opentv Inc filed Critical Opentv Inc
Publication of MX2016015296A publication Critical patent/MX2016015296A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4113—PC
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4131—Peripherals receiving signals from specially adapted client devices home appliance, e.g. lighting, air conditioning system, metering devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/025—Systems for the transmission of digital non-picture data, e.g. of text during the active part of a television frame

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Automation & Control Theory (AREA)

Abstract

Se presentan métodos y sistemas para orientar publicidad. En un método ejemplar, un dispositivo de contenido de medios de comunicación de un usuario accede a la información del producto del usuario originada de un producto del usuario y que describe al menos una característica del producto del usuario. Al menos un anuncio se selecciona de una pluralidad de anuncios disponibles con base en la información del producto del usuario. La publicidad seleccionada se reenvía del dispositivo de contenido de medios de comunicación para presentación al usuario.
MX2016015296A 2014-05-22 2015-05-21 Publicidad orientada con base en la informacion del producto del usuario. MX2016015296A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/285,429 US11157960B2 (en) 2014-05-22 2014-05-22 Targeted advertising based on user product information
PCT/US2015/032056 WO2015179699A1 (en) 2014-05-22 2015-05-21 Targeted adverstising based on user product information

Publications (1)

Publication Number Publication Date
MX2016015296A true MX2016015296A (es) 2017-03-23

Family

ID=54554795

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2016015296A MX2016015296A (es) 2014-05-22 2015-05-21 Publicidad orientada con base en la informacion del producto del usuario.

Country Status (9)

Country Link
US (1) US11157960B2 (es)
EP (1) EP3146714A4 (es)
KR (2) KR20230164236A (es)
CN (2) CN113392300A (es)
AU (3) AU2015264013A1 (es)
CA (1) CA2949704C (es)
MX (1) MX2016015296A (es)
SG (2) SG11201609385PA (es)
WO (1) WO2015179699A1 (es)

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Also Published As

Publication number Publication date
US11157960B2 (en) 2021-10-26
AU2015264013A1 (en) 2016-12-22
WO2015179699A1 (en) 2015-11-26
EP3146714A1 (en) 2017-03-29
US20150339722A1 (en) 2015-11-26
CN113392300A (zh) 2021-09-14
KR20170007701A (ko) 2017-01-19
KR102755214B1 (ko) 2025-01-17
AU2022204151A1 (en) 2022-06-30
KR20230164236A (ko) 2023-12-01
CA2949704C (en) 2023-03-07
AU2020202346A1 (en) 2020-04-23
SG11201609385PA (en) 2016-12-29
CA2949704A1 (en) 2015-11-26
CN106464830A (zh) 2017-02-22
AU2022204151B2 (en) 2023-10-19
SG10202105373UA (en) 2021-07-29
EP3146714A4 (en) 2018-02-21

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