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MX2015011274A - Plataforma inteligente para pujas en tiempo real. - Google Patents

Plataforma inteligente para pujas en tiempo real.

Info

Publication number
MX2015011274A
MX2015011274A MX2015011274A MX2015011274A MX2015011274A MX 2015011274 A MX2015011274 A MX 2015011274A MX 2015011274 A MX2015011274 A MX 2015011274A MX 2015011274 A MX2015011274 A MX 2015011274A MX 2015011274 A MX2015011274 A MX 2015011274A
Authority
MX
Mexico
Prior art keywords
real
intelligent platform
browser
time bidding
bidder
Prior art date
Application number
MX2015011274A
Other languages
English (en)
Inventor
Michael Sullivan
Miles Dennison
Paul Calento
Original Assignee
Trivu Media Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Trivu Media Inc filed Critical Trivu Media Inc
Publication of MX2015011274A publication Critical patent/MX2015011274A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Una plataforma inteligente para pujas en tiempo real (RTB) incluye un licitador que permite la asociación de información adicional registrada o privada con cada oferta que recibe, y que permite a los anunciantes filtrar impresiones según un conjunto enriquecido de atributos. El licitador también puede utilizarse para ofertar a través de varios intercambios de publicidad utilizando los mismos criterios de ofertas aumentados. El sistema puede tener rastreadores que incluyen prestación de navegadores web virtuales para análisis para permitir al sistema determinar la ubicación en una página, el tamaño del video, cómo se reproduce, e información sobre el contenido en el video. Los rastreadores pueden incluir un rastreador de representación específico de un navegador, que puede determinar el comportamiento específico del navegador.
MX2015011274A 2013-03-15 2014-03-18 Plataforma inteligente para pujas en tiempo real. MX2015011274A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201361791551P 2013-03-15 2013-03-15
PCT/US2014/031100 WO2014146116A2 (en) 2013-03-15 2014-03-18 Intelligent platform for real-time bidding

Publications (1)

Publication Number Publication Date
MX2015011274A true MX2015011274A (es) 2016-03-04

Family

ID=51532309

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2015011274A MX2015011274A (es) 2013-03-15 2014-03-18 Plataforma inteligente para pujas en tiempo real.

Country Status (11)

Country Link
US (1) US20140279056A1 (es)
EP (1) EP2972943A4 (es)
JP (1) JP2016517592A (es)
KR (1) KR20150130282A (es)
CN (1) CN105190589A (es)
AU (1) AU2014232186A1 (es)
BR (1) BR112015023347A2 (es)
CA (1) CA2905567A1 (es)
MX (1) MX2015011274A (es)
SG (1) SG11201506722SA (es)
WO (1) WO2014146116A2 (es)

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CN112347330A (zh) * 2020-11-05 2021-02-09 江苏电力信息技术有限公司 一种面向城市大数据的分布式并行获取方法
CN113129070B (zh) * 2021-04-28 2023-09-01 北京奇艺世纪科技有限公司 消息投放方法、装置、服务器及存储介质
KR102752062B1 (ko) * 2021-06-21 2025-01-07 홍석준 검색어 기반 실시간 입찰 광고 시스템
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Also Published As

Publication number Publication date
EP2972943A4 (en) 2017-01-04
JP2016517592A (ja) 2016-06-16
KR20150130282A (ko) 2015-11-23
AU2014232186A1 (en) 2015-09-17
WO2014146116A3 (en) 2015-01-08
EP2972943A2 (en) 2016-01-20
WO2014146116A2 (en) 2014-09-18
CN105190589A (zh) 2015-12-23
SG11201506722SA (en) 2015-09-29
BR112015023347A2 (pt) 2017-07-18
CA2905567A1 (en) 2014-09-18
US20140279056A1 (en) 2014-09-18

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