MX2013002460A - Foldable product display structure. - Google Patents

Abstract

A foldable display structure comprising a base with sides having a substantially vertical face and a substantially horizontal face and a first and second end; a top with sides having a substantially vertical face and a substantially horizontal face and a first and second end; posts with lower and upper ends, the posts and containing a first face and a second face substantially perpendicular to said first face, a vertex formed by said first face and said second face of the post oriented towards the outer part of the structure, at lest one of said plurality of posts is placed in between the first and second end of one of the sides of the base; and a short post with lower and upper ends, the shot post. The display structure further comprises a cover with a front part and a back part, the front part covers part of the section of a front face of the display structure and the back part covers the back face of the display structure.

Description

FOLDING STRUCTURE FOR PRODUCT EXHIBITION CROSS REFERENCE WITH RELATED REQUESTS This application is a continuation in part of the PCT Application No. PCT / IB2012 / 000121 filed on January 27, 2012, which is a continuation in part of the PCT application No. PCT / IB2009 / 007702 filed on 09 December 2009.

FIELD OF THE INVENTION Q The present invention refers to structures for product exhibition, and more specifically to the exhibitors that can be assembled and disassembled for the exhibition of products in a point of sale, and even more specifically for the exhibition of products with at least one tray for transporting and displaying the products at the point of sale, and a method of assembling and disassembling these exhibitors.

DESCRIPTION OF THE RELATED TECHNIQUE The constant growth of the population demands 0 production of large volumes of products to be purchased. In the points of sale, the structures that make it possible to transport a large volume of products in small spaces are required, without losing the detail main to exhibit the product. Distributors of consumer products have problems installing a display quickly and completely in the shortest time possible, and also face the exhibitor who has the adequate capacity to transport and display the consumer products that are being displayed.

Producers try to solve these problems by sending their packaged products in a structure that is capable of transporting and displaying the products. While this is useful for certain products, there are other products that must be installed on site due to the type of product or the producer's preference.

These displays are known in the art. For example, in the North American Publication No. 2009/050589, reference is made to a product display system that can be assembled quickly and that provides an efficient display of the product.

In the North American Publication No. 2008/0190872 a modular platform assembly including a plurality of stacked shelves is released, each shelf having a plurality of supports and at least one divider extending adjacent to the vertical supports, these adjacent vertical supports with space between them in such a way who can receive the product to be displayed. The vertical supports include a plurality of slots and dividers that include a locking hook at each opposite end, such that each of the locking hooks engages a corresponding slot in the adjacent vertical supports, thereby defining the particular configuration of the platform.

In Mexican Patent Application No. PA / a / 2005/011459, a packaging structure is disclosed, and is used for the containment, transportation, display and sale of the products at the points of sale, which is a type of structure that consists of a three-dimensional cubic frame composed of four angular posts in a rectangular or quadrangular arrangement, which are joined by their upper and lower ends with angular 'crossbars, generating empty windows on all their faces, these posts and angular crossbars are made of compressed rigid cardboard and have two identical arms that define the shape of "L", arranged with its vertex towards the interior of the structure; this structure is placed on the base or parquet, characterized in that the union between the posts and angular beams is provided through structural angles that include a flat surface with the shape of an octagonal square with a rounded apex on each side of the squares projecting upwards and perpendicularly a locking tab of a substantially trapezoidal section; these tabs and the flat section with a square shape include holes through which the fixing devices are housed for the purpose of fixing the arms to the crosshead posts, a rectangular eyebrow is provided exactly at the outer corner of the octagonal frame.

The North American Publication No. 2007/0000857 discloses an adjustable display platform and a method for manufacturing these platforms.

The Mexican utility model No. 1434 discloses a self-sustainable packaging-display supply exhibition that allows transportation of the product content from the manufacturer to the points of sale; This self-sustainable package has the particularity of containing and exhibiting the product, and also that this is the place from which the final customer can pick it up at the time of purchase. It is characterized in that it has angular posts that result in a preferably quadrangular or rectangular configuration, with a plurality of angular crosspieces that are hinged at their ends within the posts by means of fixing devices, generating a plurality of perimeter supports at the same level, in multiple heights and a determined separation space; where the panels for the containment and the display of several products are displayed, these panels are superimposed or fixed with different devices in the angular crosspieces that result from the perimeter supports.

Other important publications are US Pat. Nos. 6,752,281, 5,896,995, 5,251,753, 4,705,162 and 2,941,772, as well as the Mexican industrial design No. 18192.

None of the above publications discloses a display that can be of an indeterminate size and that may be able to support the weight of the products being displayed, and that at the same time can be folded, assembled and packaged easily and quickly , that is, in a matter of seconds.

BRIEF DESCRIPTION OF THE INVENTION The present invention discloses a folding display structure for products in a point of sale, which can adopt almost any type of geometric figure, as long as the display structure contains a base close to the floor and an upper part with shape similar to the base. This type of geometric figures are generally polyhedra of any type, such as: tetrahedra, pentahedra, hexahedra, octahedra, dodecahedron, icosahedron, icosidodecahedra, rhombic triacontahedrons, pentagonal domes and octagonal prisms among others. The display comprises a base, a top, a height, at least one tray between the base and the top, and at least five faces.

The base consists of a number of sides, each side has a first and second end. At least three sides, a first, second and third side, of the base are composed of a first face which is located in a substantially vertical plane and a second face being substantially perpendicular to the first face, therefore, the second face being located in a substantially horizontal plane. The vertex formed by the first face and the second face of each of the sides of the base has an orientation that faces inwards, however said apex between the faces may have an outward facing orientation. Each end of the first face in the substantially vertical plane has a specific shape and size, such that when the display structure is unfolded, the end of the first face of a The first side has a clear turning point with the rear cover. If, for example, the exhibitor is a hexahedron, the first side is separated from the second side by a third and fourth side, therefore the first and second sides are opposite to the base, and the third and fourth sides are opposite to each other. with respect to the base. The number of sides of the base will depend directly on the number of faces contained in the display. It is preferable that the number of sides be even, instead of odd. The vertex between each of the sides provides a corner. The vertex does not need to be a support vertex, and it can be a near vertex, that is, the sides at its corners do not need to be support and can simply be close. In the vicinity of the corner, at the first end of at least two of the sides, ie, the first and the second side of the base, a post is permanently fixed to said base in a rotating relationship. When referring to a rotary relationship, the fixing means between the two parts, in this case, the at least two sides of the base for the post, are a rotary fixing means, such as a rivet. Distant to a corner at the second end of at least one of the first or second side of the base, preferably between the first and the second end, at least one post is permanently fixed in a rotatable relationship with rotatable fixing means. Additionally, in the vicinity of the corner, at the second end of at least two of the sides, ie, the first and second sides of the base, a post is permanently fixed to said base in a rotating relationship. Taking into account that the sides can have different lengths, the base has a certain area defined by the shape of the base and the length of the different sizes.

The height is composed of at least five posts. The number of posts can be related to the number of corners that the base has. That is, if the base has three corners, then five posts are required; if the base has four or more corners, the number of posts required is at least five posts and preferably six posts. The posts consist of two faces in a plane Z and W, whereas the first and second faces of the first and second sides of the base are in a plane Y and X, respectively, where a first face of the pole is substantially perpendicular to a second side of the post. Some of the faces of the posts must have their vertex oriented in an outward direction with respect to the exhibitor Each post is composed of two ends, a first and second end. Additionally, some of the faces of the posts may have their apex oriented in an inward direction with respect to the exhibitor. A first end of the first face of the first side of the base is fastened by means of the permanent rotating fastening means to the first face of the first end of a first post, while in between the first end and a second end of the first end. the face of the first side of the base, the first face of the first end of a second pole is held by means of the permanent rotating fixing means. A first end of the first face of the second side of the base is fastened by means of the permanent rotating fixing means to the first face of the first end of a third post; and if, for example, the display is a hexahedron and a fourth pole is required, between the first end and a second end of the first face of the second side of the base, the first face of the first end of a fourth pole is held by medium of the permanent rotating fixing means. The same post configuration as that of the first side of the base can be repeated for the opposite side of the base. The permanent rotating fixing element of the first end of the first face of the first and second sides of the base for the first face of the posts is located in a substantially higher part with respect to 'the intersection formed by the first end of the first face of the first and second sides of the base and the first face of the posts. The rotating permanent fixture of the second end of the first face of the first and second sides of the upper part for the first face of the posts is located in a substantially central-to-upper part with respect to the intersection formed by the first end of the first face of the first and second sides and the first face of the posts. The second end of the post is fastened to the upper part with permanent rotating fixing means. Other positions that do not run at the full height of the exhibit structure are provided; specifically, at the front end of the display structure, at least one short post is provided, also with an outward facing orientation, wherein said at least one short post has a height equal to the distance between the base and the base of the tray closest to the base. Specifically, said at least one post is secured in a rotating relationship with the side or part front of the base of the tray and the base. A second end of the first face of the first or the second side of the base is fastened by means of the permanent rotary fixing means to the first face of the first end of still an additional short pole, while a second end of the first face of the first or second side of the base of the tray is fastened by means of the permanent rotary fixing means to the first face of the second end of the short pole. The rotating permanent attachment element of the second end of the first face of the first and second sides of the base and the base tray, respectively, to the first face of the posts is located in a substantially lower part with respect to to the intersection formed by the second end of the first face of the first and second sides of the base and the base of the tray, respectively, and the first face at the second end of the posts.

The upper part is composed of a number of sides which is the same as that of the base, each side of the upper part comprises a first and a second end. All the sides, for example, a first, a second, a third and a fourth side, of the upper part are composed of a first face which is it is located in a substantially vertical plane and a second face being substantially perpendicular to the first face, consequently, the second face being located in a substantially horizontal plane. The first and second sides, which are opposite each other, are fixed by permanent rotating means to the second ends of the posts. Specifically, a first end of the first face of the first side of the upper part is fastened by means of the permanent rotating fixing means to the first face of the second end of the first pole, while a second end of the first side of the first side from the upper part is fastened by means of the permanent rotary fixing means to the first face of the second end of the second pole. A first end of the first face of the second side of the upper part is fastened by means of the permanent rotating fixing means to the first face of the second end of the third pole; if, for example, the display is a hexahedron and a fourth post is required, a second end of the first face of the second side of the upper part is held by means of the permanent rotating fixing means to the first face of the second end of the second end. a fourth post. The fixing element rotating permanent of the first end of the first face of the first and second sides of the upper part to the first face of the posts is located in a substantially higher part with respect to the intersection formed by the first end of the first face of the first and second sides and the first face of the posts. The rotating permanent attachment element of the second end of the first face of the first and second sides of the upper part to the first face of the posts is located in a substantially central part with respect to the intersection formed by the first end of the first face of the first and second sides and the first face of the posts. The upper part may have the same surface as the base, however, the surface area of the upper part may be smaller than that of the base, because the first and second sides of the upper part may have a shorter length that the first and second sides of the base.

Between the first and second. ends of the posts, there is at least one base of the tray. The number of tray bases may or may not depend on the height of the poles. The number of tray bases may or may not depend on the number of trays to be installed in the display. Base of the tray has a certain number of sides and is essentially formed as the base disclosed above. The manner in which the first base of the tray, or the base of the tray that is closest to the base, is attached to the posts is essentially the same as the ways of securing the base previously disclosed. The manner in which other tray bases are attached to the posts is essentially the same as the previously disclosed forms of attachment. As the base does, the base of the tray has a corner between each of the vertices formed on the converging sides. In proximity to the corner, at the first end of at least two of the sides, i.e., the first and second sides of the base of the tray, a post, such as the first and second messages between the first and second ends of said first and second posts, the base of the tray is permanently fixed to said posts in a rotating relationship. Distant to a corner at the second end of at least one of the first or second side of the base of the tray, preferably between the first and second end and closer to the second end than the first end, at least one post is permanently fixed to the base of the tray in a rotating relationship with media rotating fixtures. It is preferable that the base of the tray next to the base have substantially the same surface area as that of the base. The tray bases closest to the base may have the same surface area as the base, however, the surface area of the tray bases, other than those near the base, may be smaller than the base area. that of the base, because the first and second sides of the bases of the tray, different from those of the proximity of the base, may have a shorter length than the first and second sides of the base, which provide an area similar to the top. The rotating permanent fastening element of the first end of the first face of the first and second sides of the base of the tray to the first face of the posts is located in a substantially higher part with respect to the intersection formed by the first end of the first face of the first and second sides of the base of the tray and the first face of the posts. The rotating permanent fastening element of the second end of the first face of the first and second sides of the base of the tray to the first face of the posts is located in a substantially higher part with respect to the intersection formed by the first end of the first face of the first and second sides of the base of the tray and the first face of the posts.

The shelves or trays have a substantially similar shape to that of the bases' of the tray when the bases of the tray are in an unfolded position. The tray is preferably made from a single piece of material which is preferably uniform and smooth. The size of the tray (area) is generally provided by the size of the base of the tray. It is required that the size of the tray be such that it can rest on or nest on the second sides of the sides of the base of the tray and it is preferred that the first sides of the sides of the base of the tray mark the ends of the plates. shelves.

Depending on the shape of the merchandiser, the merchandiser may have at least three faces. These faces may be substantially hollow or substantially solid. The display is preferably wrapped with a cover or advertising means, hereinafter referred to only as a cover means. The cover means consists essentially of two parts, a front part and a back part. The back, when it is in a position deployed or in use, is able to cover the back, as well as at least part of the lateral parts. Similarly, the front part, when in a deployed or in use position, is capable of covering the front part, as well as at least part of the side parts. Both the part, the back part and the front part rest on the side part when they are in a deployed or in use position, such that said back part and the front part provide an appearance equal to the side part of the display case.

Accordingly, an object of the present invention is to provide a display that can be substantially large in size compared to other displays and that can withstand loading of the product despite the surface of the tray and, at the same time, provide a display. that can be easily assembled and packed.

Another objective of the present invention is to provide a display that can contain a substantially heavy load of the products and. support the load of the product despite the surface of the tray and, at the same time, that can be easily assembled and packed.

Another object of the invention is to provide a Exhibitor that is structurally resistant and at the same time easy to assemble and pack.

Even another objective of the present invention is to provide a substantially foldable display for its assembly and utility.

A further object of the invention is to provide an exhibitor that, when folded, occupies less space than other known exhibitors.

A further object of the invention is to provide an exhibit structure which, when deployed, provides advertising means which are easily assembled with the display structure.

BRIEF DESCRIPTION OF THE DRAWINGS The particular features and advantages of the invention, as well as other objects of the invention, will be apparent in the following description, provided together with the attached figures, which are: Figure 1 shows a conventional front perspective of the display structure.

Figure 2 shows a later conventional perspective of the display structure.

Figure 3 shows a front view of the display structure.

Figure 4 shows a rear view of the display structure.

Figure 5 shows a side view of the display structure.

Figure 6 shows a perspective view of the upper part of the display structure.

Figure 7 shows a side view of the upper part of the display structure.

Figure 8 shows a first side view of the display structure.

Figure 9 shows a second side view of the display structure.

Figure 10 shows a front view of the side part of the rear cover.

Figure 11 shows a front view of the back cover.

Figure 12 is a front view of the front cover.

Figure 13 is a front view of an alternative back cover.

Figure 14 is a perspective view Conventional of the display structure with the rear cover in a non-use position.

Figure 15 is a conventional perspective view of the display structure with the back cover in a non-use position and the front cover in a non-use position.

Figure 16 is a conventional perspective view of the display structure when in an unfolded or in-use position.

Figure 17 is a conventional perspective rear view of the display structure when in an unfolded or in-use position.

Figure 18 is a front view of the display structure when in an unfolded or in-use position.

Figure 19 is a side view of the display structure when in an unfolded or in-use position. Both side views are similar.

Figure 20 is a rear view of the display structure when in an unfolded or in-use position.

Figure 21 is a front view of the fastening device.

DETAILED DESCRIPTION OF THE INVENTION Definitions Revolving relationship. This term refers to a rotating relationship between the parties having fixing means between said two parts. For example, the sides of the base may have a rotating relationship with the post using a rotary fastening means, such as rivets.

The following description refers to drawings 1-21 interchangeably.

The present invention discloses a folding display structure or display 10 for products in a point of sale, which can adopt almost any type of geometric figure, as long as the display structure contains a base near the floor and a top with shape similar to the base. This type of geometric figures are usually polyhedra of any type, such as: tetrahedra, pentahedra, hexahedra, octahedra, dodecahedra, icosahedron, icosidodecahedra, rhombic triacontahedrons, pentagonal domes and octagonal prisms among others. The display 10 comprises a base 20, an upper part 40, a height 60, at least one tray 80 between the base and the upper part, and at least five faces 12-12 '' '.

The base 20 is composed of a number of sides 22-22 '' ', each side 22 having a first end 24 and a second end 24'. At least three sides 22, a first, second and third side, of the base are composed of a first face 26 which is located in a substantially vertical plane and a second face 28 being substantially perpendicular to the first face 26, consequently , the second face 28 being located in a substantially horizontal plane. The apex 30 formed by the first face 26 and the second face 28 of each of the sides 22 of the base, has an orientation that faces inwards; however, said vertex 30 between the faces may have an orientation that faces outward if so required. Each end of the first face 26 in the substantially vertical plane has a specific shape and size, such that when the display structure 10 is unfolded, the end of the first face 26 of a first side has a clear turning point with one end of the back cover of the display structure 10. If, for example, the display 10 is a hexahedron, the first side 22 is separated from the second side 22"by a third side 22 'and fourth 22' '' , by consequently, the first 22 and second 22"sides are opposite each other with respect to the base 20, and the third sides 22 'and fourth 22' '' are opposite each other with respect to the other. the base 20. The number of sides 22 of the base will directly depend on the number of faces 12 contained in the display 10. It is preferred that the number of sides 22 be even, rather than odd. The apex between each of the sides 22 provides a corner 32. The vertex need not be a support vertex, and it may be a proximal apex, i.e. the sides 22 at their corners 32 need not be supports and may simply be next. In the vicinity of the corner 32, at the first end 24 'of at least two of the sides, which are the third sides 22' and fourth 22 '' of the base 20, a post 62 is fixed permanently to said base 20 in a rotating relationship. Distant to a corner 32 at the second end 24 of at least one of the first side 22 'or second 22' '' of the base 20, preferably between the first ends 24 'and second 24, at least one post 62' is fixed from permanently in a rotating relationship with rotary fixing means. Additionally, in the vicinity of the corner 32, at the second end 24 of at least two of the sides, which are the first sides 22 'and second 22' '' of the base 20, a short post 64 is fixed permanently to said base 20 in a rotating relationship. Taking into account that the sides 22 may have different lengths, the base 20 has a certain area defined by the shape of the base 20 and the length of the different sizes of the sides 22.

The height 60 is composed of at least five posts 62, 64. The number of posts 62, 64 may be related to the number of slats 32 that the base 20 has. That is, if the base 20 has three scouts 32, then five poles 62, 64 are set; if the base has four or more slivers 32, the number of posts 62, 64 required is at least five posts and preferably six posts 62-62 '' ', 64-64'. The posts consist of two faces 66, 68 on a plane Z and W, considering that the first 26 and second faces 28 of the sides 22 of the base 20 lie on a plane Y and X, respectively, wherein a first face 66 of the post is substantially perpendicular to a second face 68 of the posts 62, 64. Some of the faces 66, 68 of the posts must have their apex 70 oriented in an outward direction with respect to the display 10. Each post 62, 64 is comprised of two ends 72, 72 ', one first end 72 and second 72'.

Additionally, some of the faces 66, 68 of the posts 62 may have their apex 70 oriented in an inward direction relative to the merchandiser 10. A first end 24 'of the first side 26 of the first side 22' of the base is fastened by means of a permanent rotary fixing means to the first face 66 of the first end 72 of a first post 62, while in the middle of the first end 24 'and a second end 24 of the first face 26 of the first side 22' of the base 20, the first face 66 of the first end 72 of a second post 62 'is held by means of a permanent rotating fixing means. A first end 24 'of the first face 26 of the second side 22' '' of the base 20 is fastened by means of a permanent rotating fixing means to the first face 66 of the first end 72 of a third post 62"; if, for example, the display 10 is a hexahedron and a fourth post 62 '' 'is required, between the first end 24' and a second end 24 of the first face 26 of the second side 22 '' 'of the base 20, the first face 66 of the first end 72 of a fourth post 62 '' 'is held by means of a permanent rotating fixing means. The same configuration of the post 62 as that of the first side 22 'of the base 20 can be repeated for the opposite side 22' '' of the base 20. The rotary fixing element permanently 14 of the first end 24 'of the first face 26 of the first sides 22' and second 22 '' 'of the base 20 to the first face 66 of the posts 62, 62' 'is located in a substantially higher portion in the with respect to the intersection 74 formed by the first end 24 'of the first face 26 of the first sides 22' and second 22 '' 'of the base 20 and the first face 66 of the posts 62, 62' '. The permanent rotary clamping element 14 being fixed by fixing the second post 62 'and the side 22' of the base, specifically between the first end 24 'and second 24 of the first side 26 of the first sides 22' and second 22 '' ' from the base 20 to the first face 46 of the post 62 ', 62"' is located in a substantially central-to-top portion with respect to the intersection 74 'formed by the section between the first end 24' and the second end 24 of the first side 26 of the first sides 22 'and second 22' '' of the base and the first face 46 of the posts 62 ', 62' '' The second end 72 'of the post 62 is adjusted to the upper part 40 with a permanent rotary fixing means 14. Other posts not running the full height of the display structure 10 are provided, specifically, on the front face 12 'of the display structure 10, at least one short pole 64 is provided, also with an outward facing orientation, wherein said at least one short post 64 has a height equal to the distance between the base 20 and the base of the tray 80 closest to the base 20. The short post 64 it has a similar configuration as the regular post 62, that is, two faces 66, 68 which form a vertex 70 at their ends of supports. Said at least one short post 64 is held in a rotatable relationship with the side or front of the base of the tray 80 and the base 20. Specifically, a second end 24 of the first side 26 of the first sides 22 'or second 22 '' 'of the base is adjusted by means of the permanent rotating fixing means to the first face 46 of the first end of the short post 64, while a second end 84 of the first face 86 of the first sides 82' or second 82 '' 'of the base of the tray 80 is held by means of the permanent rotating fixing means to the first face 66 of the second end 72' of the short post 64. The permanent rotating fastening element 14 of the second end 24, 84 of the first face of the first 22 ', 82' and second 22 '' ', sides 82' "of the base 20 and the base of the tray 80, respectively to the first face 66 of the short posts 64 is located in a part substantially lower with regard to the intersection 74 formed by the second end 24, 84 of the first face of the first 22 ', 82' and the second 22 '' ', sides 82' '' of the base 20 and the base of the tray 80, respectively, and the first face 66 at the second end 72 of the short posts 64.

The upper part 40 comprises a number of sides 42 which is the same as the base 20, each of the sides 42 of the upper part comprises a first end 44 and a second 44 '. All sides 42-42 '' ', for example, a first side 44', a second 44 '' ', a third 44 and a fourth 44' ', of the upper part 40 are composed of a first face 46 which it is located in a substantially vertical plane and a second face 48 being substantially perpendicular to the first face 46, consequently, the second face 48 being located in a substantially horizontal plane. The first sides 44 'and second 44' '', which are opposite one to the other, are fixed by a permanent rotating means 14 to the second ends 72 'of the posts 62. Specifically, a first end 44' of the The first face 46 of the first side 42 'of the upper part 40 is fastened by means of the permanent rotating fixing means to the first face 66 of the second end 72' of the first post 62, while a second end 44 of the first face 46 of the first side 42 'of the upper part 40 is held by means of the permanent rotating fixing means 14 to the first face 66 of the second end 72' of the second post 62". A first end 44 'of the first face 46 of the second side 42' '' of the upper part 40 is held by means of the permanent rotating fixing means 14 to the first side 66 of the second end 72 'of the third post 62'; if, for example, the display 10 is a hexahedron and a fourth post 62 '' 'is required, a second end 44 of the first face 46 of the second side 42' '' of the upper part 40 is held by means of the means of permanent rotating attachment 14 to the first face 66 of the second end 72 'of the fourth post 62' ''. The permanent rotary clamping element 14 of the first end 44 'of the first face 46 of the first sides 42' and second 42 '' 'of the upper part 40 to the first face 66 of the posts 62 is located in a substantially higher part with respect to the intersection 74 formed by the first end 44 'of the first face 46 of the first sides 42' and second 42 '' 'and the first face 66 of the posts 62. The permanent rotary clamping element 14 of the second end 64 of the first side 46 of the first sides 42 'and second 42' '' of the upper part 40 to the first face 66 of the posts 62 is located in a substantially central part with respect to the intersection 74 formed by the second end 64 of the first face 46 of the first sides 42 '. and second 42 '' 'of the upper part 40 and the first side 66 of the posts 62. The upper part 40 may have the same surface area as the base 20, however, the surface area of the upper part 40 may be smaller than that of the base 20, because the first sides 42 'and second 42' '' of the upper part 40 may have a length smaller than that of the first sides 22 'and second 22' '' of the base 20.

Between the first 72 and second 72 'ends of the posts 62, there is at least one base of the tray 80. The number of bases of the tray 80 may or may not depend on the height of the posts 62. The number of bases of the tray 80 may or may not depend on the number of trays 94 to be installed in the display 10. The base of the tray 80 has a certain number of sides 82 and is formed essentially the same as the base 20 given above. The manner in which the first base of the tray, or the base of the tray that is closest to the base 20, is adjusted to the poles 62, 64 is essentially the same as the ways of securing the base 20 given to know in advance for said posts 62, 64. The manner in which other bases of the tray 80 are fastened to the posts 62 is essentially the same as the above-described top holding ways 40 for said posts 62 As the base 20 does, the base 80 of the tray has a corner 92 between each of the vertices formed on the converging sides 82-82 '' '. In the vicinity of the corner 92, at the first end 84 'of at least two of the sides, which are the third sides 82' and fourth 82 '' 'of the base of the tray 80, a post 62 is fixed in a fixed manner. permanent to said base of tray 80 in a rotating relationship. Distant to a corner 92 at the second end 84 of at least one of the first sides 82 'or second 82' '' of the base of the tray 80, preferably between the first ends 84 'and the second 84, at least one post 62 'is fixed permanently in a rotating relationship with rotary fixing means. Additionally, near the corner 92, at the second end 84 of at least two of the sides, which are the first sides 82 'and second 82' '' of the base of the tray 80, a short post 64 is fixed in a fixed manner. permanent to said base of tray 80 in a rotating relationship. Taking into account that 82 sides may have different lengths, the base of the tray 80 has a certain area defined by the shape of the base 80 and the length of the different sizes of the sides 82. It is preferable that the base of the tray 96 next to the base have substantially the same surface area than the base 20. The bases of the tray 80 closer to the top 40 may have the same surface area as the base 20, however, the surface area of the tray bases 80, other than the of 96 near the base, may be smaller than that of the base 20, because the first sides 82 'and second 82' '' of the base of the tray 80, other than 96 near the base, may having a length smaller than that of the first sides 82 'and second 82' '' of the base 20, which provides an area similar to the upper part 40. The permanent rotary clamping element 14 of the first end 84 of the first side 86 of the sides first 82 'and second 82' '' of the base of the tray 80 to the first face 66 of the posts 62 is located in a substantially higher part with respect to the intersection 74 formed by the first end 84 of the first face 86 of the first sides 82 'and second 82' '' of the base of the tray 80 and the first face 66 of the posts 62. The permanent rotary clamping element 14 of the second end 84 ' of the first face 86 of the first sides 82 'and second 82' '' of the base of the tray 80 to the first face 66 of the posts 62 is located in a substantially higher part with respect to the intersection 74 formed by the second end 84 'of the first face 86 of the first sides 82' second 82 '' 'of the base of the tray 80 and the first face 66 of the posts 62.

The shelves 94 or trays 94 have a shape substantially similar to that of the bases of the tray 80 when the bases of the tray 80 are in an unfolded position. The tray 94 is preferably made from a single piece of material which is preferably uniform and smooth. The size of the tray 94 (area) is generally provided by the size of the base of the tray 80. It is required that the size of the tray 94 be such that it can rest on or nest on the second faces 88 of the sides of the tray. base of the tray 80 and it is preferred that the first faces 86 of the sides 82 of the base of the tray 80 demarcate the ends of the shelves.

Depending on the shape of the merchandiser 10, the merchandiser may have at least three faces 12. These faces may be substantially hollow or substantially solid. The display 10 is preferably wrapped with a cover or advertising means, hereinafter referred to as only cover means 100. Cover means 100 essentially consist of two parts, a front part 110 and a rear part 180. The back part 180 when in a position deployed or in use is capable of covering the back, as well as at least part of the side portions of the merchandiser 10. Similarly, the front portion 110 when in a deployed or in use position, is capable of covering the part front part, as well as at least part of the side parts of the merchandiser 10. Both the rear part 180 and the front part 110 rest on the side part when they are in a deployed or in use position, so that said rear end 180 and the front portion 110 provide an appearance equal to the side portion of the display 10.

The front part 110 of the cover consists essentially of three main divisions: 1) a first division 112 of the front part, which, when said cover 100 is in a deployed or in use position, remains on the front face 12 'of the exhibitor 10, is located near the front of the base and covers at least a portion of the front face 12 'of the display 10. Said first division 112 of the front face 12' comprises a main portion 114, a lower portion 116 and an upper portion 120. In the lower portion 116, the first division 112 of the front part 110 has an amplitude which is greater than the length of the front or rear side of the base 20 and the base tray that is next 96 to the base, that is, the third 22, 82 0 fourth 22", the side 82" of said base 20 or the base of the tray 80. The height of the first division 112 of the front part 110 is preferably equal or substantially similar to the total length of the front side of the base 20 and the length of the second faces 68 of the short posts 64, which, as previously stated, have an orientation towards the externally as regards the display 10. Therefore, taking into account the amplitude of the first division 112 of the front part 110, said first division 112 of the front part 110 has a side exceeding 118 at each end of the side 20 of the support base, as well as having a side exceeding 118 at each end of the side 80 of the base of the support tray. The first division 112 is fixed to the side 20 of the support base and the side 80 of the base of the support tray by means of the permanent rotating fixing means such as a bolt, glue or staples. Specifically, the first division 112 it is fixed in a non-rotating relation to the support side of the base 20 and the base of the tray 80 by means of the second face 28, 88 of said base 20 and the base of the tray 80, respectively. The upper portion 120 of the first division 112 has three different sub-portions 122, 124, 132. A first sub-portion 122 of the upper portion 120, which is close to the main portion 114 of the first division 112, when folded finds has an amplitude similar to that of the lower portion 116 of the first division 112. The length is greater than, but similar to, an upper wall of the second side 88 of the base of the tray 96 which is close to the base. A second sub-portion 124 of the upper portion 120 is divided into two different sections 126, 128. A first section 126 of the second sub-portion 124, which is a central section with respect to the first sub-portion 122 of the upper section 120 is folded into the base of the tray 80 and covers it, when in a folded position, the inner part of the second side 88 of the base of the tray which is next 96 to the base. A second section 128 proximate the second sub-portion 124, which corresponds to the ends of the first sub-portion 122 of the upper section 120, when it is in a position folded, has the same direction as the first sub-portion 122 of the upper section 120. A groove 130 separates the first section, 126 and the second section 128. Finally, a third sub-portion 132 of the upper portion when folded is , covers the inner part of the first face 86 of the base of the proximal tray 96 to the base. The ends of the third sub-portion 132 are conical, and wherein said conical section contains a protrusion 134 with an amplitude and a length which are smaller than that of the third sub-portion. When in an unfolded position, the main portion 114 has a substantially vertical position in an upward direction, the first sub-portion 122 of the upper portion 120 has a substantially horizontal position in an inward direction, the second sub-portion 124 of the upper portion 120 has a substantially vertical position in a downward direction and the third sub-portion 132 of the upper portion 120 has a substantially horizontal position in an interior direction. When in a deployed position, the protuberances 134 of the conical section have the same horizontal position of the third sub-portion 132 of the upper portion, and have an outward direction toward the third third 82 and fourth 82"sides, if present , from the base of the tray close to 96 to the base. The second 136 and third 138 divisions of the front part 110 of the cover means 100, are tabs with respect to the first division 112. The second 136 and third 138 divisions are formed in a similar manner, and consequently, the The following description applies to both divisions 136, 138. When said cover means 100 is in the deployed or in use position, the second 136 and third 138 divisions cover part of the lateral part of the merchandiser 10, ie, which is close to the side faces 12, 12"of the base 20. Said second 136 and third 138 divisions of the front part 110 comprise a main portion 140, the lower portion 142, an upper portion 144 and a side portion 154. The main portion 140 , when in a deployed or in use position, of the second 136 and third 138 divisions of the front part 110, has an amplitude extending from the main portion 114 of the first division. 112 on the second side 68 of the third posts 62 'and fourth 62' '' respectively, abutting accordingly, when in said deployed position of the main part 114 of the first division 112 at a first end of the main part 140 of the divisions second 136 and third 138, and still, more support to the second side 68 of the posts third 62 'and fourth 62' ''. When it is in a folded or stored position, the main part 140 of the second 136 and third 138 divisions is folded in an outward direction, so that the outer face of said main part of the second divisions 136 and third 138, they support the outer face of the lower part of the first division 112, consequently, the protection of the outer faces, which are the printed faces, of the front part 110 of the cover means 100. The height of the main portion 140 of the second 136 and third 138 divisions, is similar to the height of the main portion 114 of the first division 112. The upper portion 144 of the second 136 and third 138 divisions has three different portions 146, 148, 150. A first portion 146 of the upper portion 144, which is close to the main portion 140 of the second divisions 136 and third 138, when it is folded has generally an amplitude similar to that of the main portion 140 of the second 136 and third 138 divisions; however, at the outer end, with respect to the center of the merchandiser 10, of said first portion 146 of the upper portion 144, in the portion of the first portion 146 of the upper portion 144 which is distant to the main portion. 140 of the divisions second 136 and third 138, said first portion 146 is generally conical in an inward direction. The length of the first portion 146 of the upper portion 144 is larger, than, but similar to, the width of an upper wall of the second face 88 of the base of the tray which is 96 close to the base, as well as the length of the second section 128 of the second sub-portion 124 of the upper portion 120 of the first division 112. A second portion 148 of the upper portion 144, when folded, has an amplitude generally similar to that of the inner portion of the second face 88 of the base of the tray which is 96 close to the base 96 and covers at least a portion of said second face 88 of said base of the tray which is close to the base. A third portion 150 of the upper portion 140, when folded, has its outer end, with respect to the center of the merchandiser 10, in a generally conical position; the third portion 150 of the upper portion 140 covers at least a portion of the first face 86 of the base of the tray which is close to the base. The conical end of the third portion 150 has a protuberance 152 with an amplitude and a length which are smaller than those of the third portion 150. When it is in a folded position, the part main 140 has a substantially vertical position in an upward direction, first portion 146 of upper portion 144 has a substantially horizontal position in an inward direction, second portion 148 of upper portion 144 has a substantially vertical position in a direction toward below and the third portion 150 of the. upper portion 144 has a substantially horizontal position in an interior direction. When in a deployed or in use position, the protuberances 152 of the conical end have the same horizontal position of the third portion 150 of the upper portion 144, and have an outward direction toward the first sides 82 'and second 82' ' 'from the base of tray 96 next to the base. Accordingly, when in an unfolded position, the protrusion 152 of the conical end of the third portion 150 of the upper portion 144 of the second divisions 136 and third 138 fits with the protrusion 134 of the conical section of the third sub-portion. 132 of the upper portion 120 of the first division 112, while the conical end and the third portion section 150, 132 of the upper portion 144, 120 of the second 136 and third 136 and first 112 divisions, respectively, abut one with the other, but they do not fit. Additionally, when in an unfolded position, the outer end, with respect to the center of the merchandiser 10, of the second portion 148 of the upper part 144 of the second divisions 136 and third 138, engages with the slot 130 that separates it. the first section 126 and the second section 128 of the upper part 120 of the first division 112. Referring now to the side portion 154 of the second 136 and third 138 divisions, said side portion 154 consists essentially of two different parts. The first part 156 has essentially the same height as the main portion 140 of the second 136 and third 138 divisions and has an amplitude similar to the second face 68 of the first posts 62 'and second 62' ''. When in a deployed or in use position, the first part 156 of the side portion 154 abuts said second face 68 of the first posts 62 'and second 62". The second part 158 is formed in the lower part of the first part 156, and is separated, at least in part, from the first part 156 by a slot 160, said slot 16.0 is formed in the lower part of said first part 156 of the side portion 154. When in a folded or in use position, the first part 156 and the second part 158 hold the second partitions 136 and third 138 by means of the slot 160 to the side faces 12, 12"of the display 10. That is, the slot 160 surrounds the second face 28 of the third sides 22 'and / or fourth 22"' of the base 20, and consequently, holds the second 136 and third 138 divisions to the side faces 12, 12"of the merchandiser 10. The second portion 158 is relatively collapsible, specifically the section 162 which is separated by the slot 160, so such that when deploying the cover means 100, said second portion 158 can be folded to go over the second side 28 of the third sides 22 'and / or fourth 22"' of the base 20. An intersection part 164 is formed in the upper part of the first part 156 of the lateral portion 154 of the second divisions 136 and third 138 and the second section 128 of the first sub-portion 122 of the upper portion 120 of the first divisions 112. The part of intersection 164 has a generally square shape because said first part 156 and first sub-portion 122 have a substantially similar amplitude, however, said shape may vary depending on the amplitudes of said first part 156 and the first sub-portion 122. Running diagonally from the innermost corner to the most corner outside of the intersection part 164, a line of crease 166 is formed. When in a deployed or in use position, said fold line 166 bends the intersection portion 164 in an inward manner. Although the intersecting portion 164 is not a necessary part, said intersection portion 164 provides stability to the second 136 and third 138 divisions. With the front portion 110 of the cover means 100, the lower portion of the front face 12 'of the merchandiser 10, as well as the lower front part of the side faces 12, 12' 'of the merchandiser 10 are covered, and consequently, a particular product to be displayed may be promoted with said front part 110 of cover 100.

The rear part 180 of the cover means 100 is formed essentially in the same manner as the front part 110. The rear part 180 of the cover 100 consists essentially of three main divisions: 1) a first partition 182 of the rear part, which , when said cover 100 is in a deployed or in use position, it covers the entire back face 12 '' 'of the merchandiser 10, and is proximate to the back-side of the base 20. Said first division 182 of the back 180 comprises a lower portion 184 and an upper portion 188. In the lower portion 184, the first division 182 of the back part 180 has an amplitude which is greater than the length of the front or back side of the base 20 and the top 40, that is, the third or fourth side 22 of said base 20 or top 40. The amplitude of the first division 182 of the rear 180 is preferably equal or substantially similar to the total length of the rear side of the base 20 or top 40 and the length of the second faces 68 of the first and second posts 68, which , as previously determined, they have an outward orientation with respect to the display 10. Therefore, taking into account the amplitude of the lower part 184 of the first division 182 of the rear part, said first division 182 of the back has a side exceeding 186 at each end of the side of the adjacent base 20, a side exceeding 186 at each end of the side of the tray of the adjacent base 80 and a side that ex yields 186 at each end of the top 40. Said sides exceeding 186 of the first division 182 are correspondingly fixed to the second face 68 of the first and second posts 62 by means of non-rotating fixing means such as screws, glue or Staples Specifically, the first division 182 is fixed in a non-rotating relationship to adjacent side of the first and second posts 62 by means of said second face 68 of said posts 62. The upper portion 188 of the first division 182 has three different sub-portions. A first sub-portion 190 of the upper portion 188, which is close to the lower portion 184 of the first division 182, when folded has an amplitude which is less than that of the lower portion 184 of the first division 182; specifically said amplitude is less than, but similar to, the length of the rear side of the upper part 40. The length is greater than, but similar to, an upper wall of the second side 48 of the rear side of the upper part 40. A second sub-portion 192 of the upper portion 188 may be conical, or may have an initial conical section. Said second sub-portion 192, when in a folded position, covers the inner part of the second side 48 of the rear side of the upper part 40. The second sub-portion 192 of the upper portion 188 is divided into two different sections 194, 196. A first section 194 of the second sub-portion 192, which is a central section with respect to the first sub-portion 190 of the upper section 180 is folded into the upper portion 40 and covers, when is in a position folded, the inner part of the second side 48 of the upper part 40. A second section 196 next to the second sub-portion 192, which corresponds to the ends of the first sub-portion 190 of the upper section 188, when located in a folded position, has the same direction as the first sub-portion 190 of the upper section 188. A slot 198 separates the first section 194 and the second section 196. Finally, a third sub-portion 200 of the upper portion 188 when folded, it covers the inner part of the first face 46 of the upper part 40. The ends of the third sub-portion 200 are conical, and wherein said conical section contains a protuberance 202 with an amplitude and a length of which they are smaller than those of the third sub-portion 200. When in an unfolded position, the lower portion 184 has a substantially vertical position in an upward direction, the first sub-portion 1 90 of the upper part has a substantially horizontal position in an inward direction, the second sub-portion 192 of the upper portion has a substantially vertical position in a downward direction and the third sub-portion 200 of the upper portion 188 has a substantially horizontal position in an interior direction. When they are in a deployed position, the protuberances 202 of the conical section have the same horizontal position of the third sub-portion 200 of the upper portion 188, and have an outward direction toward the first and second sides 42 of the upper part 40. The divisions second 204 and third 206 of back 180 of cover means 100, are tabs with respect to first division 182. Second divisions 204 and third 206 are formed in a similar manner, and consequently, the following description is Applies to both divisions. When said cover 100 is in a deployed or in use position, the second 204 and third 206 divisions cover part of the side part of the merchandiser 10, ie, which is close to the side faces 12, 12"of the base. which are not covered by the front part 110 of the cover. Said second 204 and third 206 divisions of the rear 180 comprise three major portions, a lower portion 208, an upper portion 212 and a side portion 222. The lower portion 208 of the second 204 and third 206 divisions of the rear portion 180, when in a deployed or in use position, it has an amplitude which extends from the lower portion 184 of the first division 182 to the second face 68 of the third and fourth posts 62, respectively, abutting accordingly, when the lower portion 184 of the first division 182 is in said deployed position at a first end of the lower portion 208 of the second divisions 204 and third 206, and additionally abutting the second face 68 of the third and fourth posts 62. When in a folded or stored position, the lower portion 208 of the second 204 and third sections 206 is folded in an outward direction, such that the outer face of said lower portion 208 of the second 204 and third 206 sections abut the outer face of the lower portion 184 of the first division 182, thereby protecting the outer faces, which are the printed faces, of the rear portion 180 of the cover 100 The height of the lower portion 184 of the second 204 and third 206 divisions is similar to the height of the lower portion 184 of the first 182 division. n top 212 of second 204 and third divisions 206 have three different sub-portions. A first sub-portion 214 of the upper portion 212, which is close to the lower portion 208 of the second 204 and third divisions 206 when folded is generally similar in amplitude to that of the lower portion 208 of the divisions. second 204 and third 206; however, at the outer end, with respect to the center of the display 10, of said first sub-portion 214 of the upper portion 212, in the portion of the first sub-portion 214 of the upper portion 212 which is Distant to the lower portion 208 of the second 204 and third 206 divisions, said first sub-portion 214 is generally conical in an inward direction. The length of the first sub-portion 214 of the upper portion 212 is greater than, but similar to, the width of an upper wall of the second face 48 of the upper portion 40, as well as the length of the second section 196 of the upper portion. second sub-portion 192 of the upper portion 188 of the first division 182. A second sub-portion 2016 of the upper portion 212, when folded, has an amplitude generally similar to that of the interior portion of the second side 48 of the upper part 40 and covers at least a part of said second face 48 of said upper part 40. A third sub-portion 218 of the upper portion 212, when folded, has its outer end, with respect to the center of the exhibitor 10, in a generally conical position; the third sub-portion 218 of the upper portion 212 covers at least a portion of the first face 46 of the upper part 40. The tapered end of the third sub-portion 218 has a protrusion 220 with an amplitude and a length which are smaller than those of the third sub-portion 218. When in a folded position, the lower portion 208 has a substantially vertical position in one direction upward, the first sub-portion 214 of the upper portion 212 has a substantially horizontal position in an inward direction, the second sub-portion 216 of the upper portion 212 has a substantially vertical position in a downward direction and the third sub-portion 218 of the upper portion 212 has a substantially horizontal position in an inward direction. When in a deployed or in use position, the protrusion 220 of the conical end has the same horizontal position as the third sub-portion 218 of the upper portion 212, and has an outward direction toward the first and second sides 42 of the upper part 40. Accordingly, when in an unfolded position, the protrusion 220 of the conical end of the third sub-portion 218 of the upper portion 212 of the second partitions 204 and third 206 emboss with the protrusion 202 of the section conical of the third sub-portion 200 of the upper portion 188 of the first division 180, while the conical end and the section of the third sub-portion 218, 200 of the upper portion 212, 188 of the second 204 and third 206 and first 182 divisions respectively, abut one another, but do not embed. Additionally, when in an unfolded position, the outer end, with respect to the center of the display 10, of the second sub-portion 216 of the upper part 212 of the second partitions 204 and third 206, fits with the slot 198. separating the first section 194 and the second section 196 from the second sub-portion 192 of the upper portion 188 of the first division 182. Referring now to the lateral portion 222 of the second 204 and third 206 divisions, said lateral portion 222 It consists essentially of two different parts. The first part 224 has essentially the same height as the lower portion 208 of the second 204 and third 206 divisions and has an amplitude similar to the second face 68 of the third and fourth posts 62. When in a deployed or in use position , the first part 222 of the side portion 222 abuts said second face 68 of the third and fourth posts 62. The second parts 226 are formed in an upper and lower part of the first part 224, and are formed as tabs of the first part. part 224. Said second portions 226 have a length which runs from the first post 62 'to the third 62 and from the second post 62' '' to the fourth 62 '', respectively. Additionally, at least the second upper part 226 has a height which is smaller than, but similar to, the distance between the upper part 40 and the base of the tray which is closest to the top 96. The second lower portion 226 has a height that is less than, but similar to, the distance between the base of the tray 80 which is closer to the upper portion 40, and the second base of the uppermost tray 80. As may be anticipated, several second portions 226 may be formed. Specifically, a second portion 226 for each window 16 between the bases of the tray 80 can be formed. Additionally, slots 234 are formed in said second portions 226. Specifically, at least two different slots 234 are formed in said second portions 226. Each slot 234 has a substantially vertical section, and in a lower horizontal section, which abuts the vertical section and an upper horizontal section which abut the vertical section, thus forming a groove substantially "C" in shape 234. When it is in an unfolded position, or in a position in In use, the outermost groove 234 has an outward direction, while the innermost groove 234 has an inward direction. Additionally, when in an unfolded or in-use position, the outermost slot 234 secures the side portion 222 to the third post 62 or fourth 62"respectively, while the innermost slot 234 holds the side portion to the first post 62. 'or second 62' '' respectively. Specifically, the part of the groove 234 is fitted to the outside of the second face 68 of the posts 62, while the remaining part of the second part 226 abuts the inside of the second face 68 of the posts 62. Additionally, a lower portion of the second portion 226 is formed in the lower portion of the first portion 224, and is separated from the first portion 224 by a slot 228, said slot 228 is formed in the lower portion of said first portion 224 of the side portion 222. When in a folded or in use position, the first part 224 and the second part 226 hold the second 204 and third 206 divisions by means of the slot 228 to the side face 12, 12"of the merchandiser 10. That is, the slot 228 surrounds the second face 28 of the third side 22 'and / or fourth 22"' of the base 20, and consequently, holds each of the second divisions 204 and third 206 to side 222 of merchandiser 10. Second portion 226 is relatively foldable, specifically the section that is separated by slot 228, such that when deploying cover 100, said second portion 226 can be folded to go over the second side 28 of the third side 22 'and / or quarter 22' '' of the base 20. An intersection part 232 is formed in the intersecting part of the first part 224 of the lateral portion 222 of the second 204 and third partitions 206 and the first portion 214 of the upper portion 212 of the second 204 and third 206 divisions. The intersection portion 232 has a generally square shape because said first portion 224 and the first portion 214 have a substantially similar amplitude, however, said shape may vary depending on the amplitudes of said first part 224 and the first portion 214. Running diagonally from the innermost corner towards the outermost corner of the p intersecting art, a crease line 236 is formed. When it is in a deployed or in use position, said fold line 236 is folded in a manner into the intersection part 232. Although the intersection part 232 is not a necessary part, said intersection part 232 provides stability to the second 204 divisions and third 206.

With the rear portion 180 of the cover 100, the rear part of the rear face 12 '' 'of the merchandiser 10, as well as the back side of the sides 12, 12' 'of the merchandiser 10 are covered and, accordingly, , a particular product to be displayed may be promoted with said back portion 180 of the cover 100. With the above configuration, the tray 94 may have a substantial size, as well as a substantial load at the same time, being sufficiently self-sustainable to load the products, regardless of the size (area) covered by tray 94 and also having sufficient folding capacity to be assembled and packed quickly.

With the above cover means 100, the structure of the display 10 can have at least two different promotion means 240, 242, specifically, a front promotion means 240 and a later promotion means 242, which are divided by a division 244. Alternatively, at least three different promotion means 240, 242, 246 can be found in the structure of the display 10, specifically, a front promotion means 240, a later promotion means 242, both of which are divided by a division. 244, as well as a means of higher promotion 246.

A securing means 18 holds the first post 62, and the third post 62"to the third side 22 ', and the fourth side 22"', respectively. Specifically, a first clamping means 18 clamps the first face 66 of the first post 62 to the first face 26 of the third side 22 'of the base 20, while a second clamping means 18 holds the first face 66 of the third post 62' 'to the first face 26 of the fourth side 22' '' of the base 20. It is preferred that the securing means 18, exchange the side of the first faces 26, 66, that is, if the fastening means 18 are | to the outermost face 66 of the first post 62 with respect to the center of the merchandiser 10, subsequently, the fastening means 18 must be fixed to the innermost face 26 of the third side 22 'of the base 20 in relation to the center of the exhibitor 10. To achieve the above configuration, the fastening means 18 have a particular design, specifically with four different parts. A first part 250, when in use, is in a substantially horizontal plane, a second part 252 which is substantially perpendicular to the first part 250 and when in use, is in a substantially inclined plane directed between said parts. first faces 26, 66, a third part 254 which is substantially perpendicular to the second part 25 and which, when in use, is in a substantially horizontal plane and having a different direction than that of the third part 250. A quarter 256, which is substantially perpendicular to the third part 254, and when in use, is in a plane substantially inclined in a direction similar to the second part 252. When the display structure 10 is in the deployed or in use position and , additionally, when the fastening device 18 is installed in the structure of the merchandiser 10, the fastening device 18 does not allow the merchandiser structure to be in a folded or non-useable position.

To the extent that this invention has been described in the terms of various embodiments, the alterations and permutations and their equivalents exist which fall within the scope of this invention. It should also be borne in mind that there are many alternative ways to implement the devices and methods of the present invention. Accordingly, it is intended that the following claims be interpreted including the total of such alterations, permutations and their equivalent as to the extent that fall within the true spirit and scope of the present invention.

Claims (4)

1. A folding display structure comprising: a base with sides having a substantially vertical face and a substantially horizontal face and additionally having a first and second end; an upper part with sides having a substantially vertical face and a substantially horizontal face and additionally having a first and second end; a plurality of posts with lower and upper ends, the plurality of posts containing a first face and a second face substantially perpendicular to said first face, a vertex formed by said first face and said second face of the post oriented towards the outside of the structure, wherein at least one of said plurality of posts is placed between the first and the second end of one of the sides of the base; Y at least one short post with the lower and upper ends, the at least one short post.

2. The structure according to claim 1, characterized in that it comprises additionally a cover with a front part and a back part, wherein the front part covers a part of the section of a front face of the display structure and wherein the back part covers the rear face of the display structure.

3. The structure according to claim 1, further characterized in that it additionally comprises a fastening means with four different parts.

4. The structure according to claim 1, further characterized in that the rotating fastening elements are positioned along the display structure in different locations in such a manner as to allow a correct rotation of the different parts of the display structure.