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MX2010009895A - Publicidad basada en ubicacion de automovil. - Google Patents

Publicidad basada en ubicacion de automovil.

Info

Publication number
MX2010009895A
MX2010009895A MX2010009895A MX2010009895A MX2010009895A MX 2010009895 A MX2010009895 A MX 2010009895A MX 2010009895 A MX2010009895 A MX 2010009895A MX 2010009895 A MX2010009895 A MX 2010009895A MX 2010009895 A MX2010009895 A MX 2010009895A
Authority
MX
Mexico
Prior art keywords
advertising content
entity
location based
automobile
based advertising
Prior art date
Application number
MX2010009895A
Other languages
English (en)
Inventor
Vaibhav Bhandari
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MX2010009895A publication Critical patent/MX2010009895A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Traffic Control Systems (AREA)

Abstract

De acuerdo con las modalidades de la presente invención, se proporcionan sistemas y métodos para proporcionar contenido de publicidad dirigido a un usuario en un automóvil basándose en la ubicación. Más específicamente, un dispositivo de cómputo dentro del automóvil recibe contenido de publicidad desde puntos finales en varias ubicaciones. El contenido de publicidad recibido puede ser un anuncio de audio, un anuncio mostrado presentado en un dispositivo de presentación asociado con la computadora, etc. Además, el contenido de publicidad puede ser de una entidad asociada con el punto final, o puede ser de una entidad no asociada con el punto final, que tiene trato directamente con la otra entidad al proporcionar contenido de publicidad al usuario.
MX2010009895A 2008-03-12 2009-02-03 Publicidad basada en ubicacion de automovil. MX2010009895A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/047,074 US20090234726A1 (en) 2008-03-12 2008-03-12 Automobile location based advertising
PCT/US2009/032960 WO2009114222A1 (en) 2008-03-12 2009-02-03 Automobile location based advertising

Publications (1)

Publication Number Publication Date
MX2010009895A true MX2010009895A (es) 2010-09-30

Family

ID=41064050

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2010009895A MX2010009895A (es) 2008-03-12 2009-02-03 Publicidad basada en ubicacion de automovil.

Country Status (14)

Country Link
US (1) US20090234726A1 (es)
EP (1) EP2252964A4 (es)
JP (1) JP2011514999A (es)
KR (1) KR20100121650A (es)
CN (1) CN101965586A (es)
AU (1) AU2009223350B2 (es)
BR (1) BRPI0908119A2 (es)
CA (1) CA2717297A1 (es)
MX (1) MX2010009895A (es)
MY (1) MY155771A (es)
RU (1) RU2010137821A (es)
SG (1) SG188858A1 (es)
WO (1) WO2009114222A1 (es)
ZA (1) ZA201005833B (es)

Families Citing this family (12)

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AR080794A1 (es) * 2010-03-26 2012-05-09 Hoffmann La Roche Anticuerpos bivalentes biespecificos anti- vegf/ anti-ang-2
KR101855292B1 (ko) 2011-09-08 2018-06-21 삼성전자주식회사 오디오 컨텐츠 제공 방법 및 장치, 사용자 단말과 컴퓨터로 읽을 수 있는 기록 매체
EP2819470B1 (en) * 2012-02-24 2017-03-29 LG Electronics Inc. Method, apparatus, and system for performing unsolicited location-based download
US8719094B1 (en) * 2012-08-10 2014-05-06 Google Inc. Notifying a user of a promotional offer based on a travel route
CN103680199A (zh) * 2013-11-20 2014-03-26 苏州翊高科技有限公司 停车场停车位上广告精准投放方法及其系统
US10217135B2 (en) * 2014-02-05 2019-02-26 Pacific Wave Technology, Inc. Presenting an advertisement in a vehicle
JP2016164696A (ja) * 2015-03-06 2016-09-08 矢崎エナジーシステム株式会社 広告評価システム
WO2018089788A1 (en) 2016-11-11 2018-05-17 Hacker Craig Targeted advertising system and method for drivers
US11361345B2 (en) 2016-11-11 2022-06-14 Craig Hacker Targeted advertising system and method for drivers
CN112292706A (zh) * 2018-01-17 2021-01-29 广告连接有限公司 用于向连接的车辆递送广告内容的装置和方法
CN109272904A (zh) * 2018-07-19 2019-01-25 深圳市安煋信息技术有限公司 车载广告显示装置及其方法
US11526822B2 (en) * 2020-02-10 2022-12-13 Bank Of America Corporation Dynamic resource allocation engine

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* Cited by examiner, † Cited by third party
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US7426480B2 (en) * 1999-06-09 2008-09-16 Catalina Marketing Corporation In-vehicle promotions system
US20050177416A1 (en) * 1999-12-09 2005-08-11 Linden Craig L. Mobile advertising methods and improvements
US8121897B2 (en) * 2000-12-06 2012-02-21 Kuo-Ching Chiang System and method of advertisement via mobile terminal
GB2370149A (en) * 2000-12-14 2002-06-19 World Information On Net Method of displaying advertisements on a vehicle
US7437295B2 (en) * 2001-04-27 2008-10-14 Accenture Llp Natural language processing for a location-based services system
US6553313B1 (en) * 2001-07-24 2003-04-22 Trimble Navigation Limited Method and system for updating directed user-based dynamic advertising
US6542822B1 (en) * 2001-07-24 2003-04-01 Trimble Navigation Limited Directed user-based dynamic advertising
US20030046158A1 (en) * 2001-09-04 2003-03-06 Kratky Jan Joseph Method and system for enhancing mobile advertisement targeting with virtual roadside billboards
US12299693B2 (en) * 2002-06-14 2025-05-13 Dizpersion Corporation Method and system for providing network based target advertising and encapsulation
US7263560B2 (en) * 2002-08-30 2007-08-28 Sun Microsystems, Inc. Decentralized peer-to-peer advertisement
US20040176999A1 (en) * 2003-03-05 2004-09-09 Estese Keenan A. Personalized and geographical based advertisement for streaming media formats
US20040192351A1 (en) * 2003-03-31 2004-09-30 Duncan Daniel N. Method and system for mobile display of context-based advertising content
US7343564B2 (en) * 2003-08-11 2008-03-11 Core Mobility, Inc. Systems and methods for displaying location-based maps on communication devices
US20050039135A1 (en) * 2003-08-11 2005-02-17 Konstantin Othmer Systems and methods for navigating content in an interactive ticker
US8583475B2 (en) * 2003-09-11 2013-11-12 Catalina Marketing Corporation Method and system for generating intelligent electronic banners based on user information
KR20050038660A (ko) * 2003-10-22 2005-04-29 박성태 자동차의 실시간 광고 제공 장치
US20050221843A1 (en) * 2004-03-30 2005-10-06 Kimberley Friedman Distribution of location specific advertising information via wireless communication network
US20060136297A1 (en) * 2004-12-17 2006-06-22 Daniel Willis Method and system for providing location specific advertising content within mobile platforms
US7664516B2 (en) * 2004-12-27 2010-02-16 Aztec Systems, Inc. Method and system for peer-to-peer advertising between mobile communication devices
US8015064B2 (en) * 2005-04-20 2011-09-06 At&T Intellectual Property I, Lp System and method of providing advertisements to cellular devices
US8548853B2 (en) * 2005-06-08 2013-10-01 Microsoft Corporation Peer-to-peer advertisement platform
US20070038516A1 (en) * 2005-08-13 2007-02-15 Jeff Apple Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement
US20070050248A1 (en) * 2005-08-26 2007-03-01 Palo Alto Research Center Incorporated System and method to manage advertising and coupon presentation in vehicles
WO2007048063A2 (en) * 2005-10-21 2007-04-26 Feeva, Inc. Systems and methods of network operation and information processing, including data acquisition, processing and provision and/or interoperability features
US10380602B2 (en) * 2005-12-24 2019-08-13 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
TR200707545T1 (tr) * 2005-12-28 2009-10-21 Global Direct Management Corp. Bir komünikasyon sisteminde reklâm yapılmasına yönelik sistem ve usul.
US20070146200A1 (en) * 2005-12-28 2007-06-28 The Directv Group, Inc. Method and apparatus for providing advertising and real time content to a mobile device based upon location
US20070286169A1 (en) * 2006-05-18 2007-12-13 Anthony Roman Radio flag (focused listening and advertising guide) system and method
US20080160956A1 (en) * 2006-12-22 2008-07-03 Jackson Jonathan B Method and system for delivering and/or displaying targeted content to a mobile handheld device
US8332887B2 (en) * 2008-01-10 2012-12-11 Touchtunes Music Corporation System and/or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server

Also Published As

Publication number Publication date
JP2011514999A (ja) 2011-05-12
RU2010137821A (ru) 2012-03-27
CA2717297A1 (en) 2009-09-17
EP2252964A1 (en) 2010-11-24
BRPI0908119A2 (pt) 2015-10-06
CN101965586A (zh) 2011-02-02
ZA201005833B (en) 2011-10-26
AU2009223350A1 (en) 2009-09-17
SG188858A1 (en) 2013-04-30
WO2009114222A1 (en) 2009-09-17
MY155771A (en) 2015-11-30
AU2009223350B2 (en) 2013-12-05
EP2252964A4 (en) 2013-01-02
US20090234726A1 (en) 2009-09-17
KR20100121650A (ko) 2010-11-18

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Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

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