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Smith, 2010 - Google Patents

Strategic leveraging total quality and CRM initiatives: Case study of service-orientated firms

Smith, 2010

Document ID
398034608083895899
Author
Smith A
Publication year
Publication venue
Services Marketing Quarterly

External Links

Snippet

While establishing and managing effective quality and customer-centric processes are typically discussed in the manufacturing sector, they can be a large part of the success of firms in the service sector as well. Managing quality processes can be challenging for …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q10/04—Forecasting or optimisation, e.g. linear programming, "travelling salesman problem" or "cutting stock problem"
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