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Schudson, 2021 - Google Patents

The Advertiser's Perspective

Schudson, 2021

Document ID
3870234589436661777
Author
Schudson M
Publication year
Publication venue
Routledge Library Editions: Advertising

External Links

Snippet

The Basic Fact to remember about advertising,” Jeremy Tunstall wrote in his study of British advertising agencies,“is that little is known about what effect it has; even to talk of advertising having an effect is misleading.“Advertising is but one part of the “marketing mix” of a firm …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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