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Abrantes et al., 2022 - Google Patents

Digital footprint wrangling: Are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab) use of dataveillance

Abrantes et al., 2022

Document ID
3665682787626135580
Author
Abrantes B
Ostergaard K
Publication year
Publication venue
Journal of Marketing Analytics

External Links

Snippet

Despite the introduction in the European Union (EU) of the General Data Protection Regulation (GDPR) in May-18, a growing opposition is noticed against the allegedly hazardous commercial exploitation of the consumer's digital footprints. A “data autocracy” …
Continue reading at link.springer.com (other versions)

Classifications

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