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Mahdzan et al., 2016 - Google Patents

Case Study 1: Co-creating value with online banking services: The case of Maybank

Mahdzan et al., 2016

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Document ID
3620761841384038364
Author
Mahdzan N
Mohd-Any A
Hamzah Z
Publication year
Publication venue
Services Marketing Cases in Emerging Markets: An Asian Perspective

External Links

Snippet

As the largest component of the domestic financial system, the Malaysian banking industry has achieved significant milestones since the country gained Independence in 1957. The Central Bank of Malaysia, Bank Negara Malaysia (BNM), regulates the industry with the aim …
Continue reading at ndl.ethernet.edu.et (PDF) (other versions)

Classifications

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    • G06Q20/00—Payment architectures, schemes or protocols
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