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Park et al., 2012 - Google Patents

A social network-based inference model for validating customer profile data

Park et al., 2012

Document ID
3564466489807495557
Author
Park S
Huh S
Oh W
Han S
Publication year
Publication venue
MIS quarterly

External Links

Snippet

Drawing from the social and relational perspectives, this study offers an innovative conceptualization and operational approach regarding the validation of self-reported customer demographic data, which has become an essential corporate asset for harnessing …
Continue reading at www.jstor.org (other versions)

Classifications

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