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Mittal, 2025 - Google Patents

The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey …

Mittal, 2025

Document ID
3529749431457871883
Author
Mittal B
Publication year
Publication venue
Electronic Commerce Research

External Links

Snippet

About two-thirds of all online shopping carts get abandoned, costing e-tailers substantial lost sales. Over the last two decades, consumer researchers have investigated the consumer psychology behind this consumer act. However, the guiding research framework for this …
Continue reading at search.ebscohost.com (other versions)

Classifications

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