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Cui et al., 2015 - Google Patents

Targeting high value customers while under resource constraint: partial order constrained optimization with genetic algorithm

Cui et al., 2015

Document ID
3487141585520267808
Author
Cui G
Wong M
Wan X
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

To maximize sales or profit given a fixed budget, direct marketing targets a preset top percentage of consumers who are the most likely to respond and purchase a greater amount. Existing forecasting models, however, largely ignore the resource constraint and …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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