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Handa et al., 2014 - Google Patents

A study of the relationship between shopping orientation and online shopping behavior among Indian youth

Handa et al., 2014

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Document ID
3132114680795675512
Author
Handa M
Gupta N
Publication year
Publication venue
Journal of Internet Commerce

External Links

Snippet

The increasing use of the Internet by young adults in emerging markets such as India provides an opportunity for marketers to tap an underdeveloped segment of young net users. A better understanding of the drivers of online shopping behavior among young …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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